[[quoteright:350:[[ComicBook/ElfQuest http://static.tvtropes.org/pmwiki/pub/images/eq05p17orig.png]]]]
[[caption-width-right:350:We mean that--'''EVERYTHING!''']]

-->-- '''The Story of the Cake''', ''Webcomic/AwfulHospital'',

This is an admitted SubTrope of the BadWritingIndex, but sometimes it's [[GuiltyPleasures fun]].

You might find it hard to believe, but ''some'' writers actually use ''way too much'' emphasis in their descriptions! Using [[WantonCrueltyToTheCommonComma punctuation]], [[BoldInflation formatting]] and ''[[PurpleProse endless]]'' [[PurpleProse superlatives]], they ''exhaust'' you by '''endlessly''' '''''insisting THAT EVERYTHING THEY TELL YOU IS TOTALLY EPIC!!'''''

You'll see ''a lot'' of shouting on ''this very wiki'', but since the question of whether or not it's overdone is ''purely'' subjective, what can you do? '''''NOTHING!!'''''

Overemphasis comes in many forms. The writer may be typing as though they were talking to you, and attempting to convey their excitement by ''yelling!'' They might be using text-only formatting tricks like setting boxes aside, underlining and using different colors. Perhaps they insist on using intense words like "[[MundaneMadeAwesome incredible]]" and "[[FelonyMisdemeanor despicable]]" when there's not much reason to. In any case, the effect is the same: you're left without a way to gauge how amazing or important things "really" are.

'''[[HypocriticalHumor Remember this:]]''' ''when '''everything''' is emphasized, '''nothing''' is''!

Related to BoldInflation and overlaps with ThisIsForEmphasisBitch when "bitch" comes every other sentence. It can also crop up when the character (or writer) is particularly [[HotBlooded enthusiastic]], [[SingleIssueWonk invested]] or [[UnfortunateImplications offended.]] This can result in any one of the WhatDoYouMeanItsNotAnIndex tropes. When similar overemphasis is used in acting, the result is an enormous, ebullient '''LargeHam'''!! See also PunctuatedForEmphasis! for constrained emphasis.
SarcasmMode is used in print media for similar reasons.


[[folder:Anime & Manga!!!]]
* Creator/DanGreen said in an interview (perhaps jokingly) that all of his lines in ''Anime/YuGiOh'' were written in ALL CAPS with bold for '''EVEN MORE EMPHASIS'''! Dan Green has actually advised to avoid this, since "if everything is at level 10, nothing stands out."

[[folder:Comic Books!!!]]
* '''Mainstream comic books''' tend to do this with '''bold text'''. It's actually very '''strange''' and no one seems to know why it '''happens.''' Possibly, it's intended to highlight the key (i.e., plot relevant) words in the character's '''speech,''' and has nothing to do with how the characters are '''talking.''' That way the '''readers,''' if they want to get to the guys in colored tights '''beating''' on each other, can skim more '''easily.''' That doesn't make it any less '''weird''' for someone who isn't '''used''' to reading comics. [[WebVideo/AtopTheFourthWall Linkara]] loves to point out this, as reading speech balloons aloud (sometimes, [[LargeHam as dramatically as possible]]) is obligatory for his reviews.\\\
Often (though not always) the emphasized words are those that one would expect to be stressed slightly more in natural-sounding speech: "His '''power''' ... I've never seen anything '''like''' it!" Using '''bold''' text does come across as a bit overly dramatic and ''italic'' would probably be better, but a lot of letterers produce "normal" text that's already slanted significantly from the vertical, so that italic doesn't stand out as much.
* A lot of words you wouldn't expect to be italicized ''are anyway'' in ''Comicbook/{{Watchmen}}''. Averted with Rorschach who speaks with no italics or bold. His voice ''is'' described by other characters though as being a creepy, gravel-y monotone.
* The original dead tree edition of ''ComicBook/ElfQuest'' #5 suffered a lot from overuse of bold text and double exclamation points!! Fan complaints led to it being toned down in all subsequent editions.
* Attention '''true believers'''! Emphasis is a '''signature''' element in the writing of '''Creator/StanLee!'''
* Much seen in old '''''Franchise/{{Superman}}''''' comics, where every mention of '''Superman''' or any of his '''super-powers''' is given '''super-emphasis'''.
* Creator/FrankMiller already used plenty of emphasis even when he was at the top of his game, and once he sank into his [[SelfParody self-parody]] phase, it got even worse.
* It makes a certain kind of sense for ''ComicBook/{{Shazam}}'', seeing as the very title is an exclamation.
* [[ComicBook/ChickTracts Jack Chick]] tends to have a problem with this, which just adds to how incredibly {{anvilicious}} his tracts are.
** In one tract (his YetAnotherChristmasCarol), the Voice of God speaks, but the previous pages contained so much EmphasizeEverything that it actually detracts from how impressive God's voice seems. Probably not the effect he was going for.
* DonaldDuck comic books have a tendency to not contain a single speech bubble without at least one exclamation mark. Yes, even whispering ends with "!" Which makes it jarring when the rare dotted sentence shows up.
* ''ComicBook/SecretWars'' is particularly noted for this. It's a 12-issue series, and there are fewer than fifteen sentences that end with a period in the whole thing. (We're not counting ellipses...)

[[folder:Comic Strips!!!]]
* It was a convention in some comic strips to use exclamation points at the end of ''every sentence''. This tradition reportedly began because with the older, fairly coarse four color printing process, it was easy for a tiny dot like a period to be lost, but some of an exclamation point would survive! (Letters would also sometimes be joined by stray ink: writers were advised not to use the verb "flick" or name a character "Clint", lest the l and i run together and produce a [[PrecisionFStrike serious]] [[CountryMatters violation]] of UsefulNotes/TheComicsCode!) Serials such as ''ComicStrip/MaryWorth'', ''ComicStrip/ApartmentThreeG'', ''ComicStrip/RexMorganMD'' and ''ComicStrip/MarkTrail'' are known for this, as well as ''Archie'' comics and many others.
** This was parodied in ''ComicStrip/PearlsBeforeSwine'' making fun of soap strips, complete every third word being bolded.
* In Magazine/{{MAD}}, words are bolded apparently at random. Might be a parody of comic books as a genre.

* ''Fanfic/{{Forward}}'' uses it deliberately, depicting resident CloudCuckoolander River's thoughts with "Riverthink", consisting of randomly-placed italics, bold, underlining, and sudden switches to centered or right-aligned text.

[[folder:Films -- Live-Action!!!]]
* One can grow weary of ''Film/TheLordOfTheRings'' trilogy's habit of using a constant mix of slow-motion, CGI, sweeping pans and a thunderous soundtrack to make everything seem epic. Notoriously led to EndingFatigue at the end of the third film.
* This seems to be a habit of Creator/PeterJackson's. Was the strobe effect really necessary in ''Film/KingKong2005''?
* In the 1997 informative video ''Film/TheKidsGuideToTheInternet'' Peter signs off on an e-mail with "Peter!!!!"

* The book ''Antigua: The Land of Fairies Wizards and Heroes'', mentioned on SoBadItsGood, falls into that category largely because of this. More recent printings have been edited to use more sensible punctuation, but in the Amazon preview for the original version, every other sentence or so ended in an exclamation point.
* There are a ''lot'' of ''italics'' in the novelization of ''Franchise/StarWars Episode III: Literature/RevengeOfTheSith''. From [[Creator/MattStover the same author]], ''[[Literature/NewJediOrder Traitor]]'' and ''Literature/{{Shatterpoint}}'' are equally italics-heavy, although only in some sections. Since one book's protagonist is undergoing a drug-and-torture fueled religious experience, and the other is in a WholePlotReference to ''Literature/HeartOfDarkness'', it is perhaps understandable.
* Creator/TerryPratchett very occasionally veers into this territory. He'll make an ironic observation which isn't that mind-blowing, ''but he'll write it in italics to make it seem like it is.''
* Media in ''Literature/AmericanGods'' is fond of overusing italics. This is intentional, as narrator Shadow takes special notice of the fact that the New Gods at large talk in cliches and [[RealisticDictionIsUnrealistic unrealistic speech patterns]].
* Creator/MatthewReilly has a tendency to italicise too many verbs during the action sequences that take up the bulk of his novels.
* Literature/LordPeterWimsey's assistant Miss Climpson likes to emphasize everything with italics in her letters.[[note]]Actually single, double, and triple underlining, which in print translates to italics, small caps, and all caps respectively. Also lots of exclamation points.[[/note]] Since they usually only take up a few pages, it's more of a character quirk than an annoyance. Wimsey lampshades it in at least one book, with a comment to the effect that to Miss Climpson, ''everything'' is epic.
* ''Creator/DaveBarry in Cyberspace'' has some chapters parodying reference manuals which add emphasis to all technical terms. Since the book is a parody, the emphasized terms include "Planet Gazombo" and "zucchini."
* Older English editions of Literature/TheBible emphasized certain words in every sentence, probably because the editors intended the text to be ''read out loud''.
** It's possible this is true for some versions, but the King James Version uses italics for a very different purpose: to mark words added during translation that weren't present in the original. Usually this is done because English grammar is sufficiently different from Hebrew/Greek grammar that additional words are needed to clarify the meaning.
** Another variation is those Bibles that print all direct quotes from Jesus in ''red''.

[[folder:Live-Action TV!!!]]
* In an episode of ''Series/{{Seinfeld}}'', Elaine (working as an editor) goes overboard on the exclamation points. This overlaps with WantonCrueltyToTheCommonComma.
* Almost everything on the History Channel. Ominous music, tragic tales of the man who was [[TheyCalledMeMad never listened to]], and of course, the ever-present deep-voiced narrator.
* What about certain presenters Jeremy Clarkson, for instance, '''really''' ''likes'' '''to put''' ''emphasis'' on '''''almost''''' ''every'' word. Oddly enough, Andrew Marr shares this habit.
* As noted by many at the time, David Harewood's performance as Tuck in ''Series/RobinHood'' was-marred-by-his-odd-''insistence'' of speaking-very-''quickly'' during all-of-his-''lines'' and putting-an-''emphasis'' on the-very-last-''word'' of each-''sentence''. Needless-to-''say'', it-got-very-''annoying''.
* The Daleks of ''Series/DoctorWho'' emphasize every individual [[AccentOnTheWrongSyllable syllable]] of every word they say, without exception.
* British TV chefs such as Jamie Oliver and Creator/GordonRamsay are especially prone to this on their TV cooking shows. both will over-use superlatives continually to describe nice-looking, but perfectly ordinary, dishes that words like "incredible" and "superb" eventually lack significance.

* This can be said about nearly any female singer who has the capability to belt, such as Music/ChristinaAguilera, Music/CelineDion, or Music/MartinaMcBride, whose habits of reminding the listener that they have big, loud singing voices often drown out the meaning of the songs.
* This is staple trope of several forms of Punk and Metal in which screaming or growling is the dominating vocal technique. At extreme cases the growling sounds like whispering and the distorted guitars sound like TV static.
* Opera, especially Music/RichardWagner & Music/GiuseppeVerdi.
* Music/LudwigVanBeethoven was a great offender, especially when emphasizing the end of certain symphonies. His fifth symphony ''screams'' '''exclamation''' when he ends it with a smashing final chord. And then he ends it again. And yet another time...
** Music/ErikSatie parodied this in one of his piano pieces, that seemingly had to finish no less than five times in different ways.
* CountryMusic singer Craig Morgan has a tendency to belt and scream when it's completely uncalled for, such as "International Harvester", "Wake Up Lovin' You", and especially "Bonfire". Many times, this is paired with him ridiculously over-exaggerating his twang.
* This could be said to be the SignatureStyle of Music/RascalFlatts on ''Me and My Gang'', ''Still Feels Good'', and ''Unstoppable''. These albums were all produced by Dann Huff, who saddled the band with [[LoudnessWar screaming metal guitars, blaring string sections, and thundering pianos]], forcing lead singer Gary [=LeVox=] to [[MelismaticVocals warble]] above the noise at [[CarefulWithThatAxe an annoyingly high pitch and volume]] that was sometimes literally painful to the listener's ears. Huff finally dialed down the excess when the band moved to Big Machine Records for ''Nothing Like This'' and ''Changed'', and they got rid of him entirely for ''Rewind''.

[[folder:Print Media!!!]]
* The magazine ''boot'' (predecesor to Maximum PC) had an IRATE letter to the EDITOR saying that it was the first and last issue he reads because ''boot'' BOLDFACES every third WORD. The reply: You CAN'T win them ALL, Clark.
* The Plain Truth, the house magazine of a particularly strange fringe-Christian denomination, was OVERLY FOND of this! Church fuhrer Herbert W. Armstrong was ''SO CONCERNED'' that his readership understood the ONE TRUE WAY OF GOD that not a sentence went by without '''EMPHASIS''' being placed on the KEY POINTS of the '''GOSPEL OF JESUS CHRIST!''' Brethren, do NOT let yourselves be '''DECEIVED''' by FALSE PROPHECY!

* Radio/ChrisEvans has a naturally ebullient style of presentation, which people more used to his predecessors Radio/SarahKennedy and Radio/TerryWogan might consider to be shouty and over-excited. Evans is certainly capable of treating the mundane with hyperbolic enthusiasm.

[[folder:TV Tropes and Meta!!!]]
* As mentioned, many descriptions on the Wiki/TVTropes wiki itself fall into this. It's one of the hallmarks of DarthWiki/ThatTroper.
* Often crops up in FanFiction of course, but what aspect of bad writing doesn't?
* Magazine covers are covered with bold, allegedly attention-grabbing exclamations, but on the rack, they're lost in a sea of punctuation marks and multicolored 30-point font.
* Many ideological tracts, especially those published by the more extreme fringes. See [[ComicBook/ChickTracts Jack Chick]] for links to some of the ''tamer'' examples.

[[folder:Video Games!!!]]
* The ''BreathOfFire'' series is particularly guilty of this, combining it with RainbowSpeak.
* The ''Franchise/{{Pokemon}}'' series tends to do this, particularly during battles. The first three generations put every proper noun in ALL CAPS.
* Your Happy Buddy from ''VideoGame/PresentableLiberty'' often sends you letters written in {{CAPSLOCK}}, accompanied by more exclamation marks than the page can fit.
--> MORNING!!!!!!!!!!!!!!!!!!!! I SOLD MY HOUSE AND MY FOOD and one of my lungs but DON'T WORRY

[[folder:Web Comics!!!]]
* Aaron William's works (''Webcomic/{{Nodwick}}'', ''ComicBook/{{Ps238}}''), for otherwise exceptional series, can often feature uncomfortable amounts of this.
* Sparks in ''Webcomic/GirlGenius'' talk like this, especially when they're in The Madness Place.
* The dialogue in ''Webcomic/DominicDeegan'' is filled with '''bolded words'''. Sometimes it's there to make sure that readers don't miss the puns, but most of the time it's downright random.
* In over ten years of ''Webcomic/GeneCatlow'', there are maybe two sentences that don't end in either an exclamation point, a question mark, or an ellipsis. This can make the frequent [[WallOfText exposition]] frustrating to read, especially on an ArchiveBinge.
* The Birthday Cake's storybook is guilty of this in ''Webcomic/AwfulHospital''. It is a very excitable, high-strung, and easily irritable pastry.
* Karkat from ''Webcomic/{{Homestuck}}'' CONSTANTLY TYPES IN ALL CAPS NO MATTER WHAT HE'S SAYING. This is likely deliberate on his part, representing how PISSED OFF AT ABSOLUTELY EVERYTHING HE IS, PRETTY MUCH CONSTANTLY.