[[quoteright:227:[[Webcomic/MenageA3 http://static.tvtropes.org/pmwiki/pub/images/e_ma3_6272.png]]]]
[[caption-width-right:227:And yet, things still seem to have got a bit ecchi.]]
{{Fanservice}} is found in many anime, in many forms. When it appears to be a major focus of the show, then it's safe to assume you're watching ''Ecchi''.

"Ecchi" [[NoPronunciationGuide (pronounced EH-chee)]] is used by English-speaking anime fans to refer to soft-core pornographic or sexually suggestive anime and manga. This is entirely a western invention, as in Japanese, it is a catch-all term for all things sexual, not limited to porn and not really considered a "milder" term. The term "ecchi" in Japanese comes from the pronounciation of the letter "H" in English - "aitch" is rendered into Japanese syllabary as エッチ, which in turn is transliterated into the Roman alphabet as "ecchi". The letter "H" comes from the word "{{Hentai}}", but the term as currently used is not synonymous with {{Hentai}}.

The line between Ecchi and Hentai can be hard to draw at times. However, one good rule of thumb is, if it was aired on Japanese public TV ''at all'', it probably wasn't Hentai. Ecchi usually features BarbieDollAnatomy, or avoids nudity with lingering {{Panty Shot}}s. {{Hentai}}, on the other hand, will usually show full frontal nudity in some explicit form, and full, intimate sex scenes. At its mildest, Ecchi is closer in spirit to shows like ''Series/ThreesCompany'' and ''Series/AreYouBeingServed,'' full of {{Double Entendre}}s, [[{{ThreeIsCompany}} big misunderstandings]], and [[DoesThisRemindYouOfAnything sexual]] [[InnocentInnuendo farce]]. At its most explicit, it is still more in the realm of HBO Presents than Vivid Video. Another good way to distinguish the two are if there are any animated sex scenes. If so, you have left this genre entirely.

To borrow an old saying, when it comes to sexual content, Ecchi is the sizzle; Hentai is the steak.

Due to its dependency on fanservice and sex-orientated-humor: the focus is generally the females, which leaves the protagonist to be a stale, [[FeaturelessProtagonist faceless camera]] to capture all of the [[{{Main/Fanservice}} escapades and shenanigans]] going around him.

Possibly because sex is [[NakedPeopleAreFunny inherently funny]], a large number of Ecchi series are [[{{Sit Com}} comedies]]. Many start out as [[BleachedUnderpants softer versions]] of actual hentai content (such as video games), while others may revert/graduate back to such if an {{OVA}} is released.

Note that display of nipples alone is not sufficient to be considered Ecchi. Shows exist that aren't focused on sexuality, but will show the occasional bare breast. Like Europe, Japan is also a bit more relaxed about displaying breasts on regulated tv then in America, but typically does not show such content in most of its shows. In America, display of nipples means you are either watching something on unregulated tv such as HBO, or something completely off tv altogether.

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!!Examples

* ''Manga/TwelveBeast'' from the same author as ''Manga/DailyLifeWithMonsterGirl'' and ''Manga/DeadlineSummonner'' has this in spades, with the twist that they are (mostly) {{cute monster girl}}s
* ''{{Amaenaideyo}}''
* ''LightNovel/AsobiNiIkuYo''
* ''BGataHKei''
* ''BattleProgrammerShirase''
* ''LightNovel/BakaAndTestSummonTheBeasts''
* ''LightNovel/BokuWaTomodachiGaSukunai''
* ''ButtobiCPU'' could be considered a borderline case for either Ecchi or Hentai, though it is marketed primarily as the latter. It stands more or less in the same position as ''Ebichu'' -- there's a lot of risque material, but it's too ''funny'' to be a straightforward {{Hentai}}.
* ''{{Change123}}''
* ''Manga/{{Chobits}}''
* ''ChronoCrusade'',
* ''{{Colorful}}''
* ''LightNovel/CubeXCursedXCurious''
* ''Manga/DailyLifeWithMonsterGirl'' (AKA Monster Musume) has this in spades with {{cute monster girl}}s.
* ''Manga/DeadlineSummonner'' from the same author as the above continues the trend.
* ''Manga/DearS'' (MagicalGirlfriend? Not necessarily ecchi. Magical ''sex slave''? '''''Ecchi.''''')
* ''Manga/DragonsRioting''
* ''Manga/ElfenLied'' -- A [[SubvertedTrope subversion]], the story as a whole is a drama/horror. Much of nudity is FanDisservice and misleads the audience quite a lot.
* ''{{Freezing}}'' the anime tears clothing off every female in every episode, often leaving them with only a shaded/whiteout bar for modesty.
* ''FutariEcchi'' -- Although it does [[AccidentalInnuendo straddle]] the line between this and Hentai.
* ''GachaGacha'' features plenty of boobs, panties and other lighthearted fetish material, there's even some nudity, although only limited to nipples.
* ''GhostInTheShell'' -- Man-Machine Interface specifically.
* ''GoDannar''
* ''GoldenBoy''
* ''{{Gravion}}''
* ''{{Grenadier}}''
* ''HanaukyoMaidTai''
* ''HandMaidMay''
* ''HeIsMyMaster''
* ''Manga/HighschoolOfTheDead'' features Gainaxing on girls being torn apart by zombies, a girl cracking open human skulls with a wooden sword while wearing nothing but an apron and a thong, and one particular gratuitous sequence of bouncing in BulletTime.
* ''LightNovel/HighSchoolDXD'' - If you've gone more than one episode without seeing a nipple or one of the girls in an advanced state of undress (Or nothing at all) then something is amiss.
* ''[[VisualNovel/HigurashiWhenTheyCry Higurashi No Naku Koro Ki kira]]'' - these {{OVA}}s are much more fanservice centered than the original series.
* ''{{Hyakuen}}''
* ''Manga/IdolPretender''
* ''IkkiTousen''
* ''Manga/{{Inumimi}}''
* ''Manga/{{Is}}'' - manga about a guy who would really like to date a certain girl.
* ''JungleDeIkou''
* ''Manga/KangokuGakuen''
* ''LightNovel/{{Kanokon}}''. So much hypersexuality in one half hour.
* ''KoihimeMusou'' jumps between shameless pantyshotting and contriving to get the girls into as many compromising positions as possible, often lampshading it and complementing it with surprisingly classy dialogue and references.
* ''LightNovel/KyoKaraMaoh''
* ''LightNovel/KyoukaiSenjouNoHorizon'' Its use of the WorldOfBuxom trope is enough to land it in this genre. Even without having the biggest breasts many of the woman are still well endowed.
* ''LadiesVersusButlers''
* ''Manga/LoveHina'' (Less risque than the manga it was based on. Manga features lots of naked female flesh, albeit with [[BarbieDollAnatomy absence of nipples and barbie-doll crotches]], anime has them wrapped in towels or [[ToplessnessFromTheBack shown from behind]])
* ''{{Mahoromatic}}''
* ''Manga/MahouSenseiNegima'', by the same author as ''LoveHina''.
* ''Anime/MaiOtomeZwei''. The rest of the Franchise/{{Mai Hi ME}} [=franchise=] is fairly heavy on the {{Fanservice}} but doesn't focus nearly as much on it.
* ''Manga/MariaHolic''
* ''VisualNovel/MashiroIroSymphony''
* ''Manga/{{Minami-ke}}''
* ''LightNovel/{{MM}}''
* ''MyLovelyGhostKana''
* ''NagasareteAirantou''
* ''NanaToKaoru''
* ''Manga/NanatsuNoTaizai''
* ''Manhwa/NeedAGirl''
* ''NininGaShinobuden'' (Simultaneously parodies this and plays it straight.)
* ''{{Omamori Himari}}''.
* ''Anime/PleaseTeacher'', ''OnegaiTwins'', although these shows have a bit more serious content than most, especially the latter.
* ''LightNovel/OreNoImoutoGaKonnaniKawaiiWakeGaNai''
* ''OruchubanEbichu'' (While the show featured material that could be considered explicit, the simplistic art style and goofy premise kept it from being taken seriously as {{Hentai}}.)
* ''Anime/PantyAndStockingWithGarterbelt''
* ''PrincessLover''
* ''QueensBlade'' has no objection to showing nipples, and the proportions of the female characters cover every trope applicable to breasts.
* ''Manga/RanmaOneHalf''
* ''Manga/RisingXRydeen''
* ''Manga/RosarioToVampire'' (the anime; died off in the manga)
* ''ShinkonGattaiGodannar''
* ''VisualNovel/{{Shuffle}}'', one of the best examples of CerebusSyndrome in the genre ([[UnwantedHarem harem]] comedy turns dramatic halfway into the series. Let's not even get started on [[PatientChildhoodLoveInterest Kaede Fuyou]] [[spoiler:[[ItWasHisSled snapping on Asa Shigure]]]].
* ''Manga/HeavensLostProperty''
* ''SteelAngelKurumi''
* ''StrikeWitches''
* ''{{Manga/Sundome}}''. Another borderline case.
* ''TengenToppaGurrenLagann'' - Guren Gakuenhen (The high school AU manga).
** A case could certainly be made for the anime itself falling under this, especially ''Lagann-hen''.
* ''TenjhoTenge''
* ''LightNovel/ACertainMagicalIndex''
* ''TheyAreMyNobleMasters''.
* ''Manga/ToLoveRu'' (Try looking for even one manga chapter without gratuitous nudity and/or [[PantyShot underwear shots]]. The anime adaptation even has nudity and fanservice in the OP, ED, and [[EyeCatch eye catches]]!)
** Chapter 48 is an exception, believe it or not. It's probably the only one, too.
** ''Darkness'' manages to be '''[[SerialEscalation more]]''' HotterAndSexier than the original.
* ''Ultimate Girls''
* ''LightNovel/ZeroNoTsukaima''
* ''Manga/{{Underdog}}''
* ''WagayaNoOinarisama''
* The ''{{Anime/Witchblade}}'' anime surely delights in showing Masane's... ample assets with VERY LITTLE covering them. However, it's in many ways a subversion - as the actual appearance is quite sexy, what's she doing is absolutely not.
* The {{Animesque}} comic ''Comicbook/{{Empowered}}''. Sex scenes galore, but GodivaHair and SceneryCensor are flat-out ''abused''.
* ''Manga/{{Sekirei}}'' is a pretty ecchi manga and anime series... including giant breasts, nearly naked scenes and lots of nosebleeds from the main male character.
* ''MaicchinguMachikoSensei'' was one of the Ur Examples -- being a kids show that revolves around new and creative ways for the titular Machiko to lose her clothing and/or be sexually molested by her elementary school students.
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