For many years, artists and interior designers have understood that certain colors can provoke specific emotional and sometimes physiological reactions. Within a certain culture, you can be fairly certain that most of the audience will react predictably to certain colors.

A motif is a recurring element within a work, so a color motif is obviously a recurring color within the work. The color may be [[ColorCodedCharacters associated with a character]], place, feeling, timeframe, or even the work overall.

%% WARNING: Do not use the color markup here. Doing so will result in a suspension. We don't need a reminder of what color is what.

* '''Red''' is a bright color and creates feelings of excitement and intensity. It is also used to warn of danger and can symbolize [[RedIsViolent anger or passion]]. In Indian culture (UsefulNotes/{{Bollywood}}) and many parts of Southeast Asia, red is the color of marriage. In East Asia, red is the color of luck (hence red envelopes on Chinese New Year).
* '''Blue''' is the most common favorite color and can create calmness and serenity, although darker blues are associated with sadness. It is also symbolic of [[BlueBoyPinkGirl masculinity]] and, interestingly, also [[TrueBlueFemininity femininity]], the latter due to the Virgin Mary often being depicted with blue robes.
* '''Green''' is frequently used to symbolize nature. It's also associated with tranquility, illness (particularly nausea) and jealousy.
* '''Yellow''' is cheery and warm. However, it can cause feelings of frustration and anger when it is the predominant color. It also has connections to fear and cowardice. In China, yellow is also seen as the color of royalty, mainly due to ancient China forbidding anyone but the emperor from wearing it.
* '''Purple''' is the color of royalty and wealth, but also of wisdom. It is often associated with [[SupernaturalIsPurple the spirituality]], [[PurpleIsPowerful power]], exoticism, or poisonousness. In Japan, purple is one of two colors associated with death, the other being white.
* '''Brown''' gives a feeling of strength and dependability. It makes us feel warmth, security, and comfort. Conversely, it is also the color of filthiness and decay.
* '''Orange''' is, like yellow and red, an exciting color. It easily draws attention and conveys a feeling of warmth and enthusiasm.
* '''Pink''' is associated with romance, love, and the [[PinkMeansFeminine feminine]]. In Japanese media, pink can be associated with a CherryBlossomGirl and by extension spring and rebirth. Pink also has a calming effect. Prior to the 1940s, pink was seen as [[RealMenWearPink masculine]] due to red's association with blood.
* '''Black''' is a color (or rather, not-color) of menace or evil. It can also be associated with death and, sometimes, rebirth.
* '''White''' symbolizes purity, innocence, and divinity. It can also make an area seem bland, sterile, or cold. In some Eastern cultures (such as Japan and Korea), white is a symbol of death.
* '''Grey''' is used for mourning, humility and repentance. It can also represent depression, plainness, and lack of life or joy.
* '''Gold''' symbolizes wealth, justice, balance, and royalty. It also is associated with wisdom and heroism. The height of a civilization is called the golden age for this reason.
* '''Silver''' symbolizes the moon and femininity. It is also often magical in nature. Additionally, tying into gold representing greatness, silver is sometimes used to represent second bananas or "Second Place", hence the use of the term "silver age" to refer to a golden age's successor, should it not be a dark age.

For the many specific ways colors are used as tropes, see ColorCodedForYourConvenience and its subtropes.

See also {{Motif}} for other kinds of motifs found in {{Fiction}}.

'''Please only include examples that do not belong on a more specific color trope.'''


[[folder: Anime and Manga]]
* In ''LightNovel/ThePetGirlOfSakurasou'', Mashiro, an IdiotSavant and genius artist asks Sorata, her future CloudcuckoolandersMinder what color he pictures himself. He claims to be opal-like, a swirling of colors. She sees herself as white. Later on he is depicted as insecure, confused about his future and overly worried about being normal; she instead is completely focused in her art, if not unbounded by societal norms.
* ''Anime/DarkerThanBlack'' combines this with ColorfulThemeNaming. The main character, Hei, is codenamed after the Chinese word for black, which is carried over with his all-black clothing and [[DullEyesOfUnhappiness unreflective]] black eyes. He is, accordingly, TheStoic, a total badass, and [[TheCowl surprisingly close to being Batman]]. His dead little sister, codenamed Pai (white), is most often seen in flashbacks in a white dress, and hits pretty much all the ideas associated with that color by also being [[spoiler:a PersonOfMassDestruction]]. The ReiAyanamiExpy, Yin, has a codename meaning "silver," silver hair, and is... well, a Rei clone, and thus a MysteriousWaif with unusual powers and abilities. Similar statements can be made about most of the other characters with color codenames.
* ''Manga/MaidSama'' spends a chapter/episode examining what color motif best suits Misaki, prompted by Maid Latte scheduling a {{sentai}}-themed "Maid Rangers" event. Usui ultimately pegs her as "white" - untouched by any other colors, reflecting the way that Misaki sticks to her own path and does not allow other people to influence or divert her.

[[folder:Comic Books]]
* A common motif in comic books is for our heroes to be dressed in [[PrimaryColorChampion primary colors]] (Superman, Spider-Man, Wonder Woman, the Fantastic Four) and our villains in [[SecondaryColorNemesis secondary colors]] (Lex Luthor, The Joker, Doctor Doom, Green Goblin).
* There's a lot of yellow on ''ComicBook/{{Watchmen}}''.
* In ''ComicBook/WhiteSand'', white and black for Daysiders and Darksiders respectively. Daysides wear bright clothes, have pale skin and live in a white desert in a land of EndlessDaytime, whereas Darksiders are black-skinned, wear dark colours and live on the side of the planet with dead - black - sand and no sunlight.
* The color spectrum plays a heavy part in the ''Franchise/{{Green Lantern}}'' franchise. Each color of the individual Lantern Corps corresponds to an emotion.
** The green light of [[HeroicResolve willpower]], the yellow light of [[NightmareFetishist fear]], the blue light of [[HopeBringer hope]], the red light of [[TheBerserker rage]], the orange light of [[ThereCanOnlyBeOne avarice]], the violet light of [[PowerOfLove love]], and the indigo light of [[HeartIsAnAwesomePower compassion]].
** As of the ''Darkest Night'' event, there is also the black light of [[EnemyToAllLivingThings death]] and the white light of [[LightEmUp life]]
* Creator/JephLoeb and Tim Sale collaborated on four miniseries for Creator/MarvelComics, all themed around a certain color. They are: ''ComicBook/SpiderManBlue'', ''ComicBook/DaredevilYellow'', ''[[ComicBook/TheIncredibleHulk Hulk: Gray]]'', and ''[[ComicBook/CaptainAmerica Captain America: White]]''.

[[folder:Film -- Animated]]
* In the DVDCommentary for ''WesternAnimation/KungFuPanda'', the creators note when colors are used for certain effect, based on Chinese symbolism. For example, gold means heroism, even for the BigBad, who saw himself as the hero (and everyone else as just in his way).
** In ''WesternAnimation/KungFuPanda2'', Lord Shen is symbolized by red and white, representing fire and metal in Wu Xing philosophy. He uses both as his weapons in the form of the cannon. Additionally, white is the traditional color of death in Asian cultures.
* ''{{Disney/Aladdin}}'' has a color scheme based on its desert setting. Blue (for life-giving water) stands for good (the Genie, Jasmine's clothes, the carpet); Red (for the blazing sun) stands for evil (Jafar's cape, Iago, the gem that tempts Abu in the Cave of Wonders); and yellow (for the ever-present sand) is neutral (Aladdin himself, the riches of the Cave of wonders). Early on Aladdin also wears a purple vest, a mixture of blue and red, meaning that he is mixture of good and evil; not to mention foreshadowing his first wish being to "be a prince" and him ''becoming'' a prince through marriage.
* In ''Disney/{{Frozen}}'', three characters are associated specifically with a particular color, present in all their outfits:
** Anna is associated with green (most notably, her otherwise blue winter clothes have a green corset, which could mean that this motif is related to Spring).
** Elsa is associated with blue ([[AnIcePerson for obvious reasons]]).
** Hans is associated with [[ManInWhite white]] as a [[spoiler:subversion]] of Disney [[LightIsGood expectations]]. But in a more subtle manner, he wears purple under his coat, a common color motif used to represent villains in animated Disney films.
** In the follow-up short ''Disney/FrozenFever'' Elsa magically changes her signature light blue dress into bright green [[note]]How "ice / snow / cold powers" also somehow give her "textile / dye-changing powers", is another headscratcher altogether, but let's not get into that here...[[/note]] which seems very meaningful. 1) Elsa changing her clothing into Anna's color, represents her efforts in this short to bond with Anna (after all, it is all about her giving Anna a perfect birthday to make up for the previous birthdays she missed out on). Plus, if you're familiar with the symbolism of the Chakras: green stands for the Heart Chakra or love - in this case sisterly love, which is what the short is all about - even Anna & Kristoff's romantic love takes a backseat here to the sisterly love. 2) Green being the color of spring or summer more than winter, represents Elsa not being overpowered by her ice powers (which can be represented as blue) anymore, but being in control of them and using them for good. 3) After getting control of her powers at the end of ''Frozen'' (which also took place in summer), she thawed Arendelle from the accidental winter she put it in - and Anna's birthday is on the summer solstice (confirmed by WordOfGod), so Elsa's dressing green can represent her being totally at ease with the summer now and NOT being in danger of changing it into a winter anymore.
* ''WesternAnimation/TheBookOfLife'':
** Red for Maria -- symbolizing her bravery, plus the fact that both dresses she wore as a child and adult were both red. [[WordOfGod Jorge]] even states that Maria's favorite color is red.
** Red for La Muerte -- representing love, passion, and life.
** Green for Xibalba -- representing his envy.
* ''WesternAnimation/DespicableMe3'': To show the contrast in their personalities, Dru wears all white (both in his casual wear and his spandex villain suit), while Gru wears all black. Fittingly, Dru is SpoiledSweet and naive while Gru is grumpy and serious. ''Even more'' so, Gru and Dru's father wore grey.

[[folder:Film -- Live-Action]]
* Each film of Creator/KrzysztofKieslowski's Film/ThreeColorsTrilogy is named after a color on the French flag (''Blue'', ''White'', and ''Red'') and has memorable cinematography focused on using that color to striking effect.
* Striking use of color is part of the SignatureStyle of Creator/ZhangYimou:
** Zhang's 1991 ''Film/RaiseTheRedLantern'' features the color red as a dominant theme, representing the Chen family (particularly Mr. Chen), with other minor motifs following each of the wives/concubines.
** In his 2002 film ''Film/{{Hero}}'', many recurring colors appear. Black is used for mystery, red for deceit, blue for romance, green for memory, and white for truth.
* Creator/MNightShyamalan's films often use bright colors like red and yellow to emphasize the supernatural or otherwise scary or shocking elements in a scene. This is particularly noticeable in ''Film/{{Unbreakable}}'' (which also uses the colors green and purple to isolate the characters played by Creator/BruceWillis and Creator/SamuelLJackson, respectively).
* In the film ''Auto Focus'', orange is used to symbolize normalcy - Bob Crane's ordinary life has him drinking orange juice, he has a monologue about the meaning of the word "orange", and John Carpenter, who tempts Bob into his sex addiction, is color-blind and during a presentation, can't tell that the color is off on his projector and the on-screen oranges are purple.
* In ''Film/TheGodfather'' films, the color orange is a symbol of impending death. Usually, it comes in the form of orange fruit, but even orange clothing and orange decorations are used as foreshadowing towards death.
* In the Hindi film, ''Bollywood/RabNeBanaDiJodi'' the color yellow is used extensively. Important or symbolic objects such as a tiffin bucket, flowers, bed linens, a car, and clothing are all the color yellow in the movie. This color symbolizes the joyful character of the girl Taani.
* In ''Film/TheSixthSense'' (1999), the color red is intentionally absent from most of the film, but is used prominently in a few isolated shots for anything in the real world that has been tainted by the other world and to connote really explosively emotional moments and situations.
* The three films in Creator/EdgarWright, Creator/SimonPegg and Nick Frost's [[ThematicSeries "Three Flavours Cornetto"]] trilogy are all associated with a specific color, represented by a flavor of Cornetto ice cream.
** The first film, ''Film/ShaunOfTheDead'', was a comedy about zombies with tons of blood and gore, its main character spent the entire movie wearing [[IconicOutfit a white shirt with a red tie]], a RunningGag involved various characters telling him, "You've got red on you," [[note]] First because red ink from his pen was leaking on his shirt, later because he wound up covered in blood from fighting zombies[[/note]] and one scene had a character eating a strawberry flavored Cornetto ice cream cone.
** The second film, ''Film/HotFuzz'', was a buddy cop movie that had the protagonists dressed in blue uniforms for the majority of the film, several scenes had [[UnnaturallyBlueLighting a noticeable blue tint]], and one scene had a character eating an "original flavor" Cornetto ice cream cone (which comes in a blue package).
** The final film, ''Film/TheWorldsEnd'', is about a group of five former schoolmates reuniting after almost 20 years to finally finish a pub crawl in their hometown, only to discover that the town hast been overtaken by alien robots. The ice cream appearing in this film is a green "Mint Chocolate Cornetto" to represent the aliens, even though the aliens aren't green at all and even have ''blue'' inside them and the colour not being more present in the film than any other colour.
* ''Film/{{Vertigo}}'' uses green to illustrate Scottie's obsession for Madeline. For instance, after Judy gets completely made over in Madeline's image, the neon sign outside the window casts a green glow on her.
* ''Theatre/ThePhantomOfTheOpera'' movie musical had a lot of red.
* In ''Film/{{Greed}}'', a black & white movie, yellow represents greed. Specifically, it represents gold--gold nuggets in ore, Trina's gold wedding ring, the $5000 in gold coins that Trina wins, which wrecks three lives. The gold is hand-colored yellow. By the time it ends, with a murderer fleeing into the desert, the whole world is tinted yellow.
* ''Film/TheRedKimono'' uses red to symbolize sin and prostitution. So while most of the movie is in black-and-white, the eponymous kimono is actually shown as red onscreen. Similarly, the streetlight in the RedLightDistrict where Gabrielle's brothel is located is [[LiteralMetaphor shown as red onscreen]].
* ''Film/EquinoxFlower'' is a story of a businessman in late middle age who's having to deal with changing culture in Japan, as his daughter is getting married without asking permission. Director Creator/YasujiroOzu emphasizes the color red ''everywhere''. Most prominent is a bright red teapot which shows up in every scene inside the Hirayama home, but there are other examples of red all over the place—purses, ashtrays, signs, barstools, placemats. Everywhere. This is no doubt referring to the "Equinox flower" which gives the film its name, and which is bright red. The [[ equinox flower]] often blooms around graveyards and is associated with death.
* In the ''Franchise/{{Rocky}}'' films, Rocky's preferred colors for his trunks are black and gold. In the [[Film/RockyII second film]], he wears mostly black with small gold stripes, signifying how Rocky is a dangerous fighter, albeit with a heart of gold. In the [[Film/RockyIII third film]], which follows the progress of [[TradeYourPassionForGlory Rocky losing his edge as a fighter and becoming softened by the good life]], those colors are reversed, and Rocky starts wearing showy and flashy gold trunks, (along with gold gloves and shoes) with small black stripes. This serves as a symbol of how the good life of fame and fortune has come to dominate Rocky's life, and he only maintains a small remnant of the edge, the hunger, the relentless drive that made him such a dangerous opponent in the first two films.
* ''Film/CriesAndWhispers'': Red, red, '''red''' everywhere. The walls and carpets of the lavish family mansion are red. The curtains are red. The bedsheets are red. Maria's sexy lingerie is red. Maria's daughter is dressed in red. The credits roll over a red screen. The screen flashes red for scene transitions. The book that Anna reads to Agnes even has a red cover.
--> '''Ingmar Bergman''': ''Cries and Whispers'' is an exploration of the soul, and ever since childhood, I have imagined the soul to be a damp membrane in varying shades of red.
* Each segment in ''Film/TheABCsOfDeath'' are [[BookEnds bookended]] by zooming in or out on a red-colored object or blood.
* All (or almost all) of the Sith in ''Franchise/StarWars'' are characterized by black outfits, usually combined with red, both colors associated with evil, violent character archetypes. It started with Darth Vader and his all-black appearance coupled with a red lightsaber (contrast Obi-Wan's more neutral brown and white clothing and heroic blue lightsaber) and was seen next with Emperor Palpatine/Darth Sidious, who wears a black robe. The Prequel Trilogy had even more Sith who continued the theme: Darth Maul also wore black and wielded a red lightsaber, this time coupled with his skin being dark black and bright red; Count Dooku has a black shirt and pants with a very dark red cape and, again, a red lightsaber; and finally Anakin's becoming Vader is foreshadowed by his wearing very dark clothing for the whole film before his final transformation into the Lord of the Sith. The tradition is continued again in ''The Force Awakens'' with Kylo Ren, who deliberately styled himself after Vader and wears a similar all-black outfit that covers every inch of his skin.
** This extends to the expanded universe of ''WesternAnimation/StarWarsTheCloneWars'' and ''WesternAnimation/StarWarsRebels'', though mostly with characters that appeared previously in the films (especially [[spoiler: Darth Maul]]). More originally, Assaj Ventress and Savage Oppress also have black clothing. Palpatine changes it up by wearing a ''red'' cloak whenever he appears as Darth Sidious in ''Clone Wars''.
* In ''Film/WingsOfDesire'', ''all'' color is used to represent the human, mortal world. The bulk of the first 3/4 of the film is shot in black and white because that is how the protagonists, two angels, view the world. But scenes not from their perspective are shot in color, and when one of the angels takes human form, the whole movie shifts to color.
* ''Film/TheDarkKnightTrilogy'', which is highly noticeable in the series' main trope page. ''Film/BatmanBegins'' is filled with a yellowish tint. ''Film/TheDarkKnight'' has blue, most noticeably in the various evening or DayForNight shots. ''Film/TheDarkKnightRises'' features white, showcased by the cloudy skies and the snowy winter setting.

* In ''Literature/EthanFrome'', the color gray is associated with Ethan's wife Zeena, a cold, apathetic woman, while the color red is associated with Mattie, a lively, younger woman that Ethan falls for.
* The author Chuck Palahnuik uses a recurring motif of cornflower blue throughout his novels, for example, the color of the tie and eyes of the narrator's boss in ''Literature/FightClub''.
* ''{{Literature/Valhalla}}'' features color coded gangs, which were created by prison companies to keep their prisons full. The gangs have have long since taken over the companies by the time the story begins.
* ''Literature/ShoshanYLaDamaOscura'' Every book have a different color to simbolize the three protagonists: The first one, ''Sho Shan y la Dama Oscura'', is pink for Luisa -a simbol of her innocence-, The second, ''Tinta Violeta'', is violet for Violeta -because of the name-, and the last one, ''Doncella Roja'', is red for Dagmar -to symbolize her destiny-.
* Green is used in ''Literature/TheGoBetween'' to symbolize Leo's naivety.
* There's color symbolism throughout ''Literature/TheGreatGatsby'', associating white with purity and yellow with corruption, such with the girls with yellow dresses at Gatsby's party. As for his eternal love Daisy, what kind of flower is white on the outside but yellow on the inside?
** Green is used to a great extent as well, being associated with the idea of hope. The light at the end of Daisy's dock, which Gatsby seen reaching out towards and is described as one of Gatsby's "enchanted objects", is green, and the settlers Nick describes in the famous end passage of the novel are described as sighting "the fresh, green breast of the new world".
*** Or, from another point of view, the green light at the end of Daisy's dock represents {{Envy}}. Specifically, Gatsby's envy towards Tom for his marriage with Daisy.
* Red is used to symbolize chaos in ''Literature/TheKaneChronicles'', similar to Myth/EgyptianMythology that it was based off from.
* In ''Literature/TheReynardCycle'', white is highly associated with death (it doesn't help that the moon looks like a giant skull.) This becomes especially apparent in ''Defender of the Crown'', when the author himself begins to use the color as a form of foreshadowing.
* ''Literature/ASongOfIceAndFire''
** All the noble houses [[ColorCodedForYourConvenience throw their heraldic colors around]] every chance they get. The major players at the beginning of the series are the grim, dour, "[[MeaningfulName stark]]" Starks whose colors are grey and white, and the rich, opulent Lannisters whose colors are red and gold (which contrast plays into the whole "ice and fire" motif as well).
** The Night's Watch and the Kings guard wear black and white, respectively. Both represent moral ambiguity in different ways- the King's Guard is very respectable, but even the heroic characters among them tend to be assholes, subverting LightIsGood. The men of the Night's Watch are mostly thieves and other petty criminals, and mostly aren't the virtuous defenders of the realm that they should be, but tend to be commanded by men of high, if primitive, moral standards (for what those are worth in Westeros).
** Grey is the worst color in the series and everyone and everything with this color is portrayed negatively.
*** Arya's eyes are grey and getting greyer to reflect her transformation into a CreepyChild.
*** Meryn Trant who killed Arya's mentor Syrio Forel is from Gallowsgrey.
*** The Grey plague.
*** King Garth Greybeard's reign is considered the "jump the shark" moment for House Gardener.
*** House Greystark was a traitorous branch of House Stark that was eradicated.
*** Gyles Greycloak was a traitorous Kingsguard knight.
* The two cults featured in ''Literature/TheTenetsOfFutilism'' have very different ideas as to the meaning of the color white. The Waxers believe it symbolizes purity, tranquility, the usual stuff. Futilists, on the other hand, see white as representing all the colors of the rainbow rendered boring and dull together.
* ''Literature/TheLordOfTheRings'': Saruman's title of "the White" seems to mark him as the leader of the Istari (wizards). However, as part of his FaceHeelTurn, he opts to become Saruman of Many Colors. While that may seem like a step up from White, Gandalf notes that, since White is all colors together, Many Colors are symbolic of discord and divisiveness. For the record, the other wizards use mostly neutral colors like grey or brown (besides the two blue ones).
* In ''Literature/AutobiographyOfRed'', yellow tends to symbolize things that pass out of the main character's life:
** His ex-boyfriend dreams of him reviving a dead yellow bird and then freeing it.
** There are two characters -- one with a yellow beard, the other with a yellow scarf -- whom he socializes with for a day, then doesn't see again.
** The ex-boyfriend is[[note]]revealed in the sequel to be[[/note]] blond, and he and the main character keep disconnecting and reconnecting over the course of two books.

[[folder:Live-Action TV]]
* ''Series/GameOfThrones'': PlayedWith by the Night's Watch and the Kingsguard, who wear black and white respectively but represent moral ambiguity. The Kingsguard is very respected but filled with {{jerkass}}es, subverting LightIsGood, while the Night's Watch is nowadays infamous for being mostly criminals and runaways but includes many dutiful men of a somewhat higher moral fibre, subverting DarkIsEvil.
* Angels in ''Series/TouchedByAnAngel'' glow orange when they announce their presence to humans.
* The ''{{Series/CSI}}'' franchise is known for this. The original ''CSI'' has a lot of brown that evokes the desert setting of Las Vegas. ''Series/{{CSINY}}'' has blues and grays to evoke the gritty nature of the big city. ''Series/{{CSI Miami}}'' has a lot of orange and yellow to evoke the bright, sunny semi-tropics of Miami.
* In "{{Series/Utopia}}" a bright acrid yellow is used throughout the series, often relating to death and danger, and very closely tied with Arby the hit man.
* In ''Series/TwinPeaks'' red usually turns up suggesting danger and sexuality, most obviously in the curtains of One Eyed Jacks and the Black Lodge.
* Early ''{{Series/Smallville}}'' episodes also liked to use primary colors for anything related to Clark Kent, hinting at his future as Superman.
* Emma from ''Series/OnceUponATime'' is first introduced wearing a red dress and throughout the series often wears a scarlet leather jacket. Also, Ruby always has red on her outfits, whether it is her red highlights or drives a red car or has a red wolf ornament on her windshield, which is fitting seeing how her Fairytale counterpart is Red Riding Hood.
** Mary Margaret Blanchard aka Snow White often wears white.
** Regina and Mr. Gold--aka the Evil Queen and Rumpelstiltskin--most frequently wear black in both Storybrooke and the Enchanted Forest, which is often associated with the kind of evil characters that both of them traditionally are. (Rumpel combines the black of his Enchanted Forest garb with some red, which is also often used for villains.)
* The "little yellow house" the Blacks lived in during the first season of ''Series/{{Millennium}}'' was so colored because its warm and cheery qualities made it a (seeming) refuge from the dark and grisly cases Frank worked on.

* Music/AlGreen's made puns on his last name by naming an album "Green Is Blues" and having the lettering on the album covers of ''Music/CallMe'' and ''Music/LetsStayTogether'' be in green typography.
* ''{{Music/REM}}'' were quite associated with the color yellow. Dead Letter Office, Eponymous, ''Music/{{Green}}'', Out Of Time, Reveal and Collapse Into Now used it dominantly on the cover, and Automatic For The People had a yellow CD tray on early pressings. Music/{{Murmur}}'' was even reissued with a yellow logo instead of a blue one (which was the one widely available in the UK for years).. Also, the videos "This Film Is On", "Tourfilm", "Parallel", "Road Movie" used yellow dominantly often for the logo, as did the live album "Live At The Olympia". The use of the color implies that
* Music/TypeONegative virtually always used green and black on their album covers, and sometimes orange. The only exception to this rule is the reissue of Dead Again which is red - the original is however green. Usually the text on their albums will be white, with the band name in the top right corner, and the album name in the bottom left. The band did this intentionally to evoke a sense of continuity - describing the green as 'verdigris'and the orange as 'ochre'.
* In the [[KoreanPopMusic K-Pop]] {{Girl Group}} Music/{{LOONA}}, every one of the twelve members have a signature color of the {{Colour Coded Characters}} and a number of the members heavily feature that color in their solo music video. The reason behind the color associations aren't clear but the color line up for the revealed members looks like:
** Heejin is hot pink.
** Hyunjin is yellow.
** Haseul is green.
** Yeojin is orange.
** Vivi is pale pink.
** Kim Lip is red.
** Jinsoul is blue.
** Choerry is purple.
** Yves is burgundy.
** Chuu is peach.

[[folder:Video Games]]
* ''[[Franchise/ShinMegamiTenseiPersona Persona]]'':
** ''VideoGame/{{Persona 3}}'' has a dark blue motif, fitting for the depressing, somewhat dreary atmosphere of the game. The [[UsefulNotes/PlayStationPortable PSP]] remake has the same blue motif when using the male main character, and pink when using the newly-added female main character.
** ''VideoGame/{{Persona 4}}'' uses a cheery, bright yellow motif, indicating how upbeat the game is in comparison to other ''Franchise/ShinMegamiTensei'' games and, especially, ''Persona 3''. The [[UsefulNotes/PlayStationVita Vita]] UpdatedRerelease is called ''Persona 4 Golden''.
** Spinoff ''VideoGame/PersonaQShadowOfTheLabyrinth'', which [[{{Crossover}} brings together]] the characters from both ''3'' and ''4'', uses purple.
** ''VideoGame/{{Persona 5}}'' uses a bright red motif, symbolizing the danger and excitement of the main characters' PhantomThief lifestyles.
* In the latter half of ''Videogame/{{Earthbound}}'', Porky dons a flashy suit to indicate that he's now rich and corrupt. It's red and black -- [[spoiler:just like the alien conquerer Giygas when you fight him]].
* In Mio's route in ''VisualNovel/LittleBusters'', the colors blue and white are given special importance due to their association with a poem Mio loves: 'the seagull/wonder if she is sad/untouched by either the blue of the sky or the blue of the sea'. [[spoiler:Later, Mio writes about her flying someone 'in blue's embrace', and in the end it's made clear that Mio is the white bird and Riki is the blue.]] Therefore it's a hint of foreshadowing when a character named [[MeaningfulName Midori]] is introduced [[spoiler:as there's no room in the poem for green.]]
* In ''VideoGame/{{Drakengard}}'', the dragons are colored differently. In the first Drakengard, Angelus, Caim's dragon, is red. She starts out as a bright red, turns pink in her second form, and then goes to a deep red in her third form. Her chaos form is a deep, purplish red. In ''VideoGame/{{Drakengard 2}}'', Legna, Nowe's dragon, starts out as being a rich blue. He then turns to a darker, almost midnight blue, and finally goes to black. In Drakengard 3, Mikhail, Zero's dragon, is white with a black underbelly.
* Throughout the ''Franchise/LegendOfZelda'' series, there are three recurring colors: red, which represents Power and the goddess Din; blue, which represents Wisdom and the goddess Nayru; and green, which represents Courage and the goddess Farore. Each of these colors is frequently worn by or otherwise associated with the main character connected with that facet of the Triforce - red for Ganondorf, blue for Zelda, and green for Link.
* In the ''VideoGame/FiveNightsAtFreddys'', the color purple, which is associated with [[spoiler: The Murderer, whose sprite when shown is colored purple.]]
** A somewhat lesser example is [[GoldColoredSuperiority gold]]. 'Golden' animatronics, like Golden Freddy and Springtrap, tend to be the most dangerous. [[spoiler: They are the original animatronic suits from Fredbear's Family Diner.]]
* ''VideoGame/CommandAndConquer3TiberiumWars''. GDI is blue, Nod is red and the Scrin is purple. [[spoiler:Kane later starts wearing purple]].
* ''VideoGame/HauntingStarringPolterguy'': The color green is associated with the presence of ghosts in this game. Poltergeist Polterguy, the ectoplasm and the on-screen text all share the same slimy, bilious green.
* ''VideoGame/ClarencesBigChance'': Clarence and his personal effects are generally associated with the color pink.

[[folder:Web Comics]]
* In ''Webcomic/{{Homestuck}}'', all of the kids and trolls have a particular shade that they are associated with. For the kids, this color just relates to their text color and the color of the symbol on their t-shirt, but for the trolls is actually has plot-significance: Alternian society is run based on a color-based caste system, with [[BlueBlood blue]], purple, and pink at the top and red, orange, and yellow at the bottom. Also, Skaia is represented by blue and white, representing the sky and thus nature, while the Felt, Green Sun, Doc Scratch, and Lord English are associated with an unnatural green, and the opposing planets Prospit and Derse are almost entirely composed of golden and purple colors respectively. And, each player character possesses an in-game Class and Aspect, the latter of which is associated with a certain combination of shades, meaning that some characters have two associated colors. These motifs are very prevalent in the fandom, with it being common to draw fanart in which a character is entirely drawn in their color, or [[IdiosyncraticShipNaming Idiosyncratic Ship Names]] based on them, e.g., PBJ for Gamzee/Tavros, whose colors are purple and brown.
** Additionally, the color pairing of red and blue shows up a lot: the trolls' and kids' universes are coded blue and red respectively; Sollux's eyes, glasses, and psychic powers are red/blue, as is the cursed virus he creates; the trolls divide into red and blue teams for the game; red-blooded Aradia obtains a blue-blooded robot body and dates blue-blooded Equius, who turns into a red [[spoiler: sprite]]; Aradia also has a rivalry with blue-blooded Vriska, who loves red shoes; and the two male human protagonists are coded red and blue.
* In ''{{Webcomic/Evus}}'', each of the three nations of the world, [[WorldInTheSky Nem]], are assosciated with a certain color. Pandion, a peace-loving nation and the homeland of the protagonist, has a gold/yellow flag. Accipiter, the nation at war with Pandion and the one that values war and honor, has a red flag. Elanus, a cold and windy nation which is somewhat on the sidelines of the war, has a blue flag.
* In ''VideoGame/IcarusNeeds'', this is used to help instill the atmosphere.
* In ''Webcomic/{{Plume}}'', the leading colour seems to be gold. Dom has a golden gun, Corrick has SupernaturalGoldEyes, non-BlackMagic glows gold, Auru is a CityOfGold and the spellbook is written in golden ink.
* For ''Webcomic/{{Stomp}}'', the entire website changes colour schemes depending on what chapter you're reading.

[[folder:Web Original]]
* In ''Webcomic/KoanOfTheDay'', green is often used to symbolize the tortoise, whose words are occasionally [[ in green]].
* Various colors create recurring themes throughout ''Literature/TheGraystoneSaga''. Main character Lady Gray has an unsurprising gray motif, but there are a number of other examples, such as the priests of the Cathedral of Cedars wearing differently colored belts to indicate their focus; those who minister to the sick, for instance, wear green belts.
* Colours are prominent in ''WebAnimation/{{RWBY}}'', and the series itself was inspired by a dream about red, white, black, and yellow.
** [[LittleRedFightingHood Ruby]] always dresses in red, and dyes her hair the same colour. Given that she's a passionate idealist and the protagonist, the symbolism is clear.
** Weiss's name translates into 'White Snow', the colour of her hair. She's an intellectual perfectionist who likes everything to be in order.
** Blake has black hair and wears black. She's not evil by any means, but she's not exactly friendly or chatty, and [[spoiler:her troubled past, her status as a former terrorist]], and her more cynical outlook on the world, make her the team AntiHero.
** Yang has flowing blonde hair and loads of yellow in her clothing. The polar opposite of Blake, she is extremely warm and friendly, but she has a ''hell'' of a temper.
* In ''Podcast/AliceIsntDead,'' HumanoidAbomination the Thistle Man is heavily associated with the color yellow. He wears a yellow baseball cap and is also referred to as "the man with the yellow fingernails." The {{Narrator}} stresses repeatedly that they're a unique, translucent shade. On her first meeting with him, he's rotely and messily consuming an omelet, and its remnants coat his fingers and face.
* Season two of ''Carmilla'' has a mild version of this. As Perry [[spoiler: wears progressively darker colors until she is revealed to be the Dean]] and Mattie has almost the opposite arc [[spoiler: she incorporates lighter colors as she becomes more comfortable with the protagonists, and when she dies, her dress is predominantly white with hints of black.]]
* Mr. Amazing and the Black Eagle, two superheroes in the ''Podcast/RedPandaAdventures'' wear yellow tights and, respectively, a stylized black A and a black cape and mask. It's never actually mentioned in-series, but the color motif is significant for those two as they both got their powers from the same source: experiments with a SuperSerum created by Doctor Nikolai Darius, a reformed supervillain who, in his hayday, went by the name Doctor Bumblebee.

[[folder:Western Animation]]
* In ''[[WesternAnimation/AvatarTheLastAirbender Avatar: the Last Airbender]]'', each nation has colors and seasons symbolic of it. People of the Fire Nation wear reds, golds, and reddish brown, and their season is summer. Earth Kingdom residents wear greens, yellow, and browns, and their season is spring. The Airbender nomads wear yellow, orange, reds, and blue comes in in the color of their tattoos. Their season is fall. The Water Tribes wear blues, white, and purple and their season is winter.
* In ''WesternAnimation/TheSpectacularSpiderMan'', there appear to be different colors representing different aspects of Peter's life:
** Blue represents Peter's personal identity, between his blue bedroom, blue shirt, and the blue on the Spider-Man costume.
** Yellow seems to represent safety, friendship and family: yellow house, yellow school and biology classroom (his best subject), Gwen and Eddie both have blonde hair (No longer visible on Eddie after he becomes Venom), Aunt May dresses in yellow and feeds Peter banana-cream pie, even Jameson, Peter's source of employment, dresses in yellow.
** Green represents danger: many of the villains dress in green (And the main villain even has "Green" in his name), even down to Doc Ock wearing green goggles, and the Osborns all wear green, while Oscorp is largely lit with green light. Colonel Jupiter has a green and yellow costume, denoting him as an apparent ally who becomes an enemy.
** Red may represent new things in Peter's life which could be good or bad: MJ has red hair, Vulture (the first of a trend of supervillains) has red armor, and the red on Spider-Man's costume.
** This might be reaching a bit, but Black may represent moral ambiguity: Black Cat is an obvious example, while Venom eventually becomes more anti-heroic in the comics, something which may have eventually happened on the show as well, had it not been cancelled. Further, Tombstone dresses in a black suit: he's definitely a bad guy, but doesn't want to make war with Spider-Man if he doesn't have to.