The colors that humans can see are known to become more distinct to viewers when placed in juxtaposition against another color. Knowing this rule of perception, creators of visual media use ColorContrast to draw the viewer's attention to an image, frequently using something akin to the pictured color wheel to know which colors contrast with what.

Several types of contrast have common uses:

* Black/White Contrast: The most common type of contrast as well as the most recognizable. Though early films used this by necessity, it can also be used deliberately, whether [[DeliberatelyMonochrome in the style of these old movies]] or for certain [[RuleOfSymbolism symbolic situations]] that rely on the popular idea of "as different as black and white" referring to polar opposites. See LightIsGood and DarkIsEvil; {{Chiaroscuro}}.
* OrangeBlueContrast: Became very common during the TurnOfTheMillennium, its prominence is due to human skin tones having a median orange tint and blue being the color that contrasts the most with orange.
* Green/Purple Contrast: Common in forest settings, as the color green is already in abundance and purple, whether it's found in flowers or other sources, is bound to be there as well. Bodies of water found in forests are occasionally made purple instead of blue to fit this.
* Red/Blue Contrast (sometimes Red/Green-Blue Contrast): Used to contrast hot and cold or earth and water; see RedOniBlueOni. Also used when creators want to give the same good/evil dichotomy as Black/White Contrast but either don't want to go the monochrome route or think that Black/White Contrast is overused.
* Yellow+White/Green+Blue+Red+Black+Purple Contrast: Used in heraldry to create distinctive coats of arms.

On some occasions, creators go out of their way to ''avoid'' ColorContrast. Creators may want a particular image not to stick out, but to be "flat," often because the mood of a scene needs to be either gloomy or simply understated. The SlidingScaleOfShinyVersusGritty typically guides such decisions. Other times, creators may think that ColorContrast is too unnatural compared to real life; this results in RealIsBrown.

Compare {{Chiaroscuro}} and MoodLighting, when the contrast comes more from lighting than from color. See also ColorWash and ColorCodedForYourConvenience. HailfirePeaks uses this often to contrast the two or more VideoGameSettings mixed into it.


[[folder: Anime and Manga ]]

* ''LightNovel/{{Slayers}}'' has Xelloss, with purple hair and largely black clothes, and Filia with yellow hair and white clothes. They're also representatives of the two opposing factions, demons and dragons.


[[folder: Comic Books ]]

* TheHulk, in his most iconic version, is green with purple pants.
** His cousin (and DistaffCounterpart) ComicBook/SheHulk also counts, having green skin and wearing a (partially) purple costume.
* Also from MarvelComics: ComicBook/GreenGoblin, the Skrulls true form, Drax the Destroyer, Impossible Man, all them with green skin (in Goblin's case, fake skin) and purple clothes.
** All the Green Goblin's [[LegacyCharacter evil sucessors]] named Hobgoblin used the orange-blue contrast: blue for the scaled parts of his costume (imitating reptilian-like skin covering arms and legs), orange for the rest of the costume. Mask is pale-yellow.
* TheJoker, from DCComics: clothes mostly purple with some green, plus green hair.
* Also from DC, most incarnations of Brainiac use the green-purple contrast, as well as some of his descendants, like Querl Dox/Brainiac V from ''ComicBook/{{Legion of Super-Heroes}}''. Averted, however, with Brainiac II (from L.E.G.I.O.N), who wears black, white and yellow.
* {{Superman}} and {{Spiderman}} both contrast Red and Blue.
** SpiderMan also had black-and-white contrast costumes: 1- the alien symbiote; 2- the common fabric replica of the alien outfit; 3- the Future Foundation version.
* Two masked mercenaries created by George Pérez share the orange-blue contrast: Taskmaster, from MarvelComics, and Deathstroke, from DCComics. The latter daughter, Ravager, also follow this color pattern.
* [[ComicBook/TheMightyThor Thor]]'s wardrobe tends to feature primarily red fabrics, while his ArchEnemy and evil brother Loki has primarily green fabrics. Furthermore, the metal in Thor's armor is generally silverish, while Loki's armor is goldish. They are both fond of black though (also not always enemies... their relationship is complicated and their family really dysfunctional).


[[folder: Film ]]

* ''{{Film/Avatar}}'' emphasizes the purple part of the Green/Purple Contrast a lot more than most forest settings.
* ''Film/{{Tron}}'' has OrangeBlueContrast for its TronLines, with Orange corresponding to the bad guys and Blue corresponding to the good guys. ''Film/TronLegacy'' carries over this contrast, while also giving a more monochromatic Black/White Contrast to the non-Tron Line elements.
* Creator/WesAnderson ''loves'' this. Especially in ''Film/TheLifeAquaticWithSteveZissou''.


[[folder: Live Action TV ]]

* ''{{Friends}}'' has this in Monica's apartment. She uses a lot of green and purple for her color scheme as well as other colors in the contrast. This is to reflect at how neat and upkeep Monica keeps her place whereas in contrast, Joey and Chandler's apartment is very dull and faded with all the colors blending together.


[[folder: Video Games ]]

* The original ''[[VideoGame/SuperMarioBros1 Super Mario Bros]]'' used very basic color contrasts. Red, blue, green and brown contrasts are abundant (the grass and water levels), sometimes with black and grey (the underground and snow levels) or red, black and grey (the Castles). Justified, as the {{NES}} had an extremely limited color palette (53 colors) and they had very little memory to work with on the game.
* ''Franchise/TheLegendOfZelda'':
** The Gerudo, including [[BigBad Ganondorf]], have had a recurring Red/Blue color motif in their clothes ever since ''VideoGame/TheLegendOfZeldaOcarinaOfTime''. Gets a subtle CallForward in ''VideoGame/TheLegendOfZeldaSkywardSword'', where the MechaMooks in time-shifted areas of [[ShiftingSandLand Lanayru Desert]] (which later becomes Gerudo Desert) also feature this Red/Blue contrast.
** In keeping with the MirrorUniverse motif, ''VideoGame/TheLegendOfZeldaALinkBetweenWorlds'' gives Princess Zelda of Hyrule blond (i.e. yellow) hair and gives Princess Hilda of Lorule purple hair. [[spoiler: The same is true of Link and Ravio.]]
* ''VideoGame/{{Splatoon}}'' focuses greatly on [[CoveredInGunge covering territory (and pretty much everything else) in ink]], so having team colors popping out against each other is key. There are many colorful team combinations like [[OrangeBlueContrast orange/blue]], pink/teal, green/purple, and yellow/pink among others.


[[folder: Web Original ]]

* Creator/JohnKricfalusi has written many blog posts detailing how to properly use ColorContrast in animation. He's also noted how anime is brimming with good color mixers (an unusual break from his general dislike for anime).


[[folder: Websites ]]

* Most wiki sites, ThisVeryWiki included, have {{Blue Link}}s and [[ItLooksLikeThis Red Links]], to signify links that leads somewhere, and links that don't.


[[folder: Western Animation ]]

* ''Franchise/{{Transformers}}'':
** Most (or maybe all) incarnations of [[HeLooksLikeThis Optimus]] [[BigGood Prime]], are red and blue.
** The Constructicons from the original cartoon ''[[Franchise/TransformersGeneration1 The Transformers]]'' are green and purple, as is Scorponok.
** As a homage to one of the Constructicons from the original show, Scavenger, from ''Anime/TransformersArmada'', is also green and purple. Ironically, he is [[spoiler: an ''autobot'']].


[[folder: Real Life ]]

* Used in heraldry for very pragmatic reasons - contrasting the "metals" gold (yellow) and silver (white) against the "colours" blue, red, black, green and purple makes for a very distinctive shape that can be recognized from far away. Which means you can easily determine whether the guy at the other side of the battlefield is your ally and possibly in need of help or your enemy meeting up with his cronies. Once coats of arms were no longer used to identify factions in battle, the designs became more complicated and the rules were not adhered to as strictly.