[[quoteright:350:[[Franchise/TeenageMutantNinjaTurtles http://static.tvtropes.org/pmwiki/pub/images/turtles_color_coded_horizontal_8907.jpg]]]]
[[caption-width-right:350:Which set of Turtles is easier to tell apart?]]

When a creator of a work introduces a large number of characters at once, such as at the beginning of a work, they have to find a way to distinguish them and make them memorable in the audience's mind. Some of the ways they do that is to give them [[AlliterativeName memorable names]] or personality traits. But perhaps the easiest way ties to human's strongest sense: our sight. By giving each character a specific ColorMotif, the audience can quickly come to associate one color with that character and tell the characters apart with only a glance.

Note that this is not always the only way to tell the characters apart. It is usually just one of many.

Bright, contrasting colors, particularly primary colors, are common. Regardless who they're assigned to, you can almost always count on a [[ChromaticSuperiority Red]] and a [[RedOniBlueOni Blue]] to appear. [[ChromaticArrangement Green and Yellow]] are also common. To round out a FiveManBand after using [[ChromaticArrangement the four primary colors]] you might see Pink for TheChick, White, or Black, though Black has odd tendency to swap with Green too. Purple, Orange and other colors are more uncommon unless you have enough units for a full RainbowMotif or more.

This trope can come into play with PaletteSwap (colors used in VideoGames), and how to tell characters apart with OnlySixFaces.

A SubTrope of ColourCodedForYourConvenience.

A SuperTrope to ChromaticArrangement.

Compare ColorCodedElements (when the color also pertains to the character's {{Elemental Power|s}}), ColorMotif, RedIsHeroic.
----
!!Examples:

[[foldercontrol]]

[[folder:Anime and Manga]]
* ''Franchise/SailorMoon''
** Sailor Soldiers
*** Usagi/Moon, Pink/White
*** Ami/Mercury, Blue
*** Rei/Mars, Red
*** Makoto/Jupiter, Green
*** Minako/Venus, Orange
*** Setsuna/Pluto, Black [[note]]sometimes given purple or magenta in the anime[[/note]]
*** Chibiusa/Chibi Moon, Pink
*** Haruka/Uranus, Navy [[note]]although sometimes given "Gold" instead in some anime episodes[[/note]]
*** Michiru/Neptune, Turquoise
*** Hotaru/Saturn, Purple
** Black Moon Clan
*** Prince Demand, White
*** Blue Saphir, Blue
*** Green Esmerude, Green
*** Crimson Rubeus, Red
** Ayakashi Sisters
*** Petz, Dark Green
*** Calaveras, Yellow
*** Belthier, Blue
*** Koan, Pink
** Witches 5
*** Cyprine, Deep Blue
*** Ptilol, Deep Red
*** Viluy, Whitish Blue
*** Tellu, Green
*** Mimette, Yellow
*** Eudial, Red
** Amazon Trio
*** Hawk's Eye, Red
*** Tiger's Eye, Orange
*** Fish Eye, Light Blue
** Amazoness Quartet/[[spoiler: Sailor Quartet]]
*** Vesves/[[spoiler: Vesta]], Red
*** Pallapalla/[[spoiler: Pallas]], Blue
*** Cerecere/[[spoiler: Ceres]], Pink
*** Junjun/[[spoiler: Juno]], Green
** Shadow Galactica
*** Galaxia, Gold
*** Iron Mouse, white
*** Lead Crow, reddish-brown
*** Aluminum Seiren, light blue
*** Tin Nyanko, black
*** Heavy Metal Papillon, purple
* ''Franchise/{{Digimon}}''
** ''Anime/DigimonAdventure''
*** Tai, Orange
*** Matt, Blue
*** Sora, Red
*** Izzy, Purple
*** Mimi, Green
*** Joe, Black
*** TK, Yellow
*** Kari, Pink
** Anime/DigimonAdventure02:
*** Davis, Blue
*** Yolei, Red
*** Cody, Yellow
*** TK, Green
*** Kari, Pink
*** Ken, Black
** ''Anime/DigimonTamers''
*** Takato, Red
*** Rika, Blue [[note]]oddly, her partner Renamon's various EvolutionaryLevels were all yellow in color, but her Digivice, CoolShades, and animated backgrounds were various shades of blue.[[/note]]
*** Henry, Green
*** Ryo, Purple/Dark Blue
*** Jeri, Yellow
*** Kazu, Orange
*** Kenta, Rose
*** Suzie, Pink
*** Ai and Mako/Impmon, Purple
** ''Anime/DigimonFrontier''
*** Takuya, Red
*** Koji, Blue
*** JP, Green [[note]]his TransformationSequence has a green theme, but the base of his digivice is Yellow and all his forms are yellow and blue.[[/note]]
*** Tommy, Yellow [[note]]his TransformationSequence has a yellow theme, but the base of his digivice is Green and his first form has green armor.[[/note]]
*** Zoe, Pink
*** Koichi, Black
** ''Anime/DigimonSavers''
*** Marcus, Orange
*** Thomas, Blue
*** Yoshi, Pink
*** Keenan, Purple
*** Sampson, Red
*** Miki, Black
*** Megumi, White
*** [[spoiler: Spencer, Yellow]]
** ''Anime/DigimonXrosWars''
*** Taiki, Red
*** Kiriha, Blue
*** Nene, Black (changes later to Lavender)
*** Yu, Yellow
*** Tagiru, Crimson
*** Ryoma, Green
*** Airu, Pink
*** Ren, Gray
*** [[spoiler: Akari, Orange]]
*** [[spoiler: Zenjiro, Teal]]

* ''RevolutionaryGirlUtena'' with the Duelists' roses. Other than Utena, who has pink hair and bears a white rose, the rest below match their hair colors as well:
** Utena: White/Pink
** Touga: Red
** Saionji: Green
** Juri: Orange
** Miki: Light Blue
** Nanami: Yellow
** Ruka: Dark Blue
** [[spoiler:Professor Nemuro]] and The Black Rose Duelists all have black roses
** [[spoiler:Akio]]: Purple
* Franchise/{{Gundam}}
** In all Gundam series, the Hero Gundam is white with red and blue secondary colors and often but not always gold accents. The Rival Gundam is ''almost'' always magenta or red with maroon accents.
** [[Anime/MobileFighterGGundam G Gundam]]: By their mobile trace suits
*** Domon - Black
*** Chibodee - Blue
*** George - Red
*** Sai - Yellow
*** Argo - Green
*** Rain - Pink
** ''[[Anime/MobileSuitGundam00 Gundam 00]]''
*** Setsuna - Blue
*** Lockon - Green
*** H/allelujah - Orange
*** Tieria - Purple, though most of his Gundams were Gray until TheMovie.
* ''Manga/{{Naruto}}'' - as evidenced by their backgrounds during openings and closings
** Team 7:
*** Naruto, Yellow/Orange
*** Sasuke, Blue
*** Sakura, Red/Pink
*** Kakashi, Green
* ''Manga/DragonBall'': The Ginyu Force being a parody of the {{Sentai}} Genre
** Captain Ginyu, Purple
** Jeice, Red
** Burter, Blue
** Recoome, Yellow
** Guldo, Green
* ''Anime/PuellaMagiMadokaMagica'' - Each MagicalGirl has her [[CurtainsMatchTheWindow hair, eyes]] and soul gem of the same color.
** Madoka, Pink
** Homura, Purple
** Mami, Yellow
** Sayaka, Blue
** Kyoko, Red
** [[Manga/PuellaMagiOrikoMagica Oriko]], White
** [[Manga/PuellaMagiOrikoMagica Kirika]], Black
** [[Manga/PuellaMagiOrikoMagica Yuma]], Green
** [[Anime/PuellaMagiMadokaMagicaTheMovieRebellion Nagisa]], Orange
* ''RoninWarriors''
** Ryo, Red
** Kento, Orange
** Sage, Green
** Cye, Blue-Light Blue
** Rowen, Blue-Dark Blue
* ''BubblegumCrisis''
** Sylia, White/Bluish-white and Blue
** Priss, Blue and Red
** Linna, Green and Orange
** Nene, Pink and Purple, later Pink after the MidSeasonUpgrade
* ''InuYasha''
** Inuyasha, Red
** Kagome, Green
** Miroku, Violet
** Sango, Pink
** Shippo, Blue
** Kirara, Yellow
* ''Anime/OjamajoDoremi'':
** [[CuteClumsyGirl Doremi]] is pink.
** [[TheSmartGuy Hazuki]] is orange.
** [[{{Tomboy}} Aiko]] is blue.
** [[DarkMagicalGirl Onpu]] is purple.
** [[TagalongKid Pop]] is red.
** [[FunnyForeigner Momoko]] is yellow.
** [[KidAppealCharacter Hana]] is white.
** ''Naisho'' introduced OneShotCharacter [[IllGirl Non-chan]] with a green motif; [[spoiler:[[TearJerker she didn't get to stay because she died of cancer]]]].
* In ''PrettyCureAllStars DX 3'', the Cures are sent to different dimensions in three mostly-color-coordinated groups:
** Pink-tinted leaders
** Cool-color-tinted girls
** Bright-color-tinted girls
* The ''Anime/PrettyCure franchise'' in general:
** ''Anime/FutariWaPrettyCure'' and ''Anime/FutariWaPrettyCureMaxHeart''
*** Nagisa/Cure Black, Black and Pink
*** Honoka/Cure White, White and Blue
*** Hikari/Shiny Luminous, Yellow, Pink and Red''[[note]]in contrasts to Hikaru's blue[[/note]]''
*** Juna, Blue
*** Regine, Red
*** Belzei, Purple
*** Circulas, Blue
*** Uraganos, Orange
*** Viblis, Red
*** Baldez, Purple
*** Hikaru, Purple, Blue''[[note]]in contrast to Hikari's red[[/note]]''
** ''Anime/FutariWaPrettyCureSplashStar''
*** Saki/Cure Bloom/Cure Bright, Pink, Golden, Green
*** Mai/Cure Egret/Cure Windy, White/Silver, Blue, Purple
*** Michiru, Red, Green, Gray''[[note]]with Kaoru[[/note]]''
*** Kaoru, Blue, Purple, Gray''[[note]]with Michiru[[/note]]''
*** Karehaan, Green
*** Moerumba, Red
*** Dorodoron, Brown
*** Ms. Shitataare, Blue
*** Kintoleski, Golden
** ''Anime/YesPrettyCure5'' and ''Anime/YesPrettyCure5GoGo''
*** Nozomi/Cure Dream, Pink
*** Rin/Cure Rouge, Red
*** Urara/Cure Lemonade, Yellow
*** Komachi/Cure Mint, Green
*** Karen/Cure Aqua, Blue
*** Kurumi/Milk/Milky Rose, Purple
** ''Anime/FreshPrettyCure''
*** Love/Cure Peach, Pink
*** Miki/Cure Berry, Blue
*** Inori/Cure Pine, Yellow
*** Setsuna/Cure Passion, Red, Black
*** Eas, Red, Black
*** Westar, Yellow
*** Souler, Green
*** Northa, Purple
** ''Anime/HeartcatchPrettyCure''
*** Tsubomi/Cure Blossom, Pink
*** Erika/Cure Marine, Blue
*** Itsuki/Cure Sunshine, Yellow
*** Yuri/Cure Moonlight, Silver/Purple
*** Dark Precure, Black/Red
*** Sasoria, Yellow
*** Kumojacky, Red
*** Cobraja, Blue
** ''Anime/SuitePrettyCure''
*** Hibiki/Cure Melody, Pink
*** Kanade/Cure Rhythm, White
*** Seiren/Ellen/Cure Beat, Blue
*** Ako/Cure Muse, Yellow, Black
*** Dory, Pink
*** Rery, White
*** Miry, Orange
*** Fary, Yellow
*** Lary, Blue
*** Sory, Green
*** Tiry, Indigo
*** Dodory, Purple
*** Bassdrum, Green
*** Baritone, Blue
*** Falsetto, Pink
*** Noise, Black
** ''Anime/SmilePrettyCure''
*** Miyuki/Cure Happy, Pink
*** Akane/Cure Sunny, Orange/Red
*** Yayoi/Cure Peace, Yellow
*** Nao/Cure March, Green
*** Reika/Cure Beauty, Blue
*** Candy/Royale Candy, White
*** Wolfrun, Blue
*** Akaoni, Red
*** Majorina, Green
*** Joker, Purple
** ''Anime/DokiDokiPrettyCure''
*** Mana/Cure Heart, Pink
*** Rikka/Cure Diamond, Blue
*** Alice/Cure Rosetta, Yellow
*** Makoto/Cure Sword, Purple
*** Aguri/Cure Ace, Red
*** Regina, Black, Red, Purple
* ''TokyoMewMew''
** Ichigo Momomiya/Mew Ichigo, Pink
** Minto Aizawa/Mew Mint, Blue
** Retasu Midorikawa/Mew Lettuce, Green
** Bu-Ling Huang/Mew Pudding, Orange
** Zakuro Fujiwara/Mew Zakuro, Purple
* In ''Manga/KurokoNoBasuke'', all of the Generation of Miracles have hair colors that match with the kanji in their names, except for Kuroko. They also combine this with CurtainsMatchTheWindow.
** Kise, Yellow
** Midorima, Green
** Aomine, Blue
** Murasakibara, Purple
** Akashi, Red
** Momoi, Pink
* ''OnePiece'': According to WordOfGod, the main characters are represented with these colors
** Luffy, Red
** Zoro, Green
** Nami, Orange
** Usopp, Yellow
** Sanji, Blue
** Chopper, Pink
** Robin, Purple
** Franky, Light Blue
** Brooke, Black and White
* ''The ''Franchise/LyricalNanoha'' series uses these with the color of the spells the {{Magical Girl}}s use. A more complete list is [[http://nanoha.wikia.com/wiki/Magic_color here]], so only the important characters are listed here.
** Nanoha, Cherry blossom pink
** Fate, Golden
** Yuuno, Green
** Chrono, light blue
** Hayate, white
** Signum, purple
** Shamal, celadon
** Vita, red
** Zafira, indigo white
** Reinforce, Purplish black
** Reinforce Zwei, white [[note]]as a result of being created by Hayate[[/note]]
** Subaru, light blue [[note]]after Chrono assumed a commanding position, hence why the repeat of colors[[/note]]
** Teana, orange
** Caro, pink
** Erio, yellow
** Vivio, rainbow [[note]]officially known as Kaiserfarbe, due to being the clone of a Saint King[[/note]]
** The Materials in ''VideoGame/MagicalGirlLyricalNanohaAsPortable'' are a unique bunch. Due to being {{Evil Counterpart}}s of Nanoha, Fate, and Hayate, they start out with the colors of their respective counterparts. By the time of ''Gears of Destiny'' though, they've returned with new names and new colors:
*** Material-S/Dark Nanoha/Stern: Vermilion
*** Material-L/Dark Fate/Levi: Aqua blue
*** Material-D/Dark Hayate/Dearche: Black
* ''SaintBeast''
** Judas - purple - Nobility, command and also possibly a reference to his potential for evil.
** Luca - teal- Reflects both TheLancer aspect and [[TheQuietOne a certain mystery]].
** Goh - blue - His [[TheHero heroic]] nature as well as cool-headedness.
** Shin - balck - Definitely [[DarkIsNotEvil not evil]], perhaps a certain comprehensiveness.
** Rey - red - Passion, TheHeart, TheChick.
** Gai - silver - Innocence/naivete and energy.
* ''VideoGame/{{Touhou}}'': Reimu and Yukari form the "Border team" in ''Imperishable Night''. It's rather convenient that the colors of their outfits correspond to the borders between visible and invisible light
* ''TsubasaReservoirChronicle'': Some characters have clear color associations, such as white and sky blue with Fai, black and red with Kurogane, Syaoran with earthly colors like browns and greens, and pink with Sakura. The complementary colors for Kurogane and Fai mark them as a yin-yang pair.
* ''UtaNoPrinceSama''
** blue Masato
** violet Tokiya
** fuchsia Shou
** red Otoya
** orange Ren
** gold Natsuki
* ''Anime/VividredOperation'': The main characters have their own specific colour theme.
** Akane: Red
** Aoi: Blue
** Wakaba: Green
** Himawari: Yellow
** Rei: Black
* The anime version of ''Manga/DeathNote'' tends to associate certain colors with various characters:
** Light: Red
** L: Blue
** Matsuda: Yellow
** Aizawa: Green
** Mikami, Namikawa: Purple
** Near: Light Blue
** The manga itself also had theme colors for the characters in artwork, albeit different ones chosen by Takeshi Obata. Light was given white (or more accurately, "a lack of a color"), L was given gold, and Misa was assigned pink and black for duality.
* ''Anime/{{Free}}''
** Haruka: Blue[[note]]Purple on the promotion poster and early concept designs[[/note]]
** Makoto: Green
** Nagisa: Yellow
** Rin: Red
** Rei: Purple[[note]]Blue on the promotion poster[[/note]]
* ''Manga/KatekyoHitmanReborn''
** Tsuna, Orange
** Gokudera, Red
** Yamamoto, Blue
** Ryohei, Yellow
** Lambo, Green
** Hibari, Purple
** Mukuro and Chrome, Indigo
** And of course many other Dying Will Flame users
*** Orange - Luce, Aria, Yuni, all Vongola Bosses including Giotto, Xanxus, Byakuran, Dino, Iemetsu
*** Red - Fon, G., Belphegor, Zakuro, Rasiel, Bianchi, Tazaru, Nosaru
*** Blue - Lal Mirch, Colonello, Asari Ugetsu, Squalo, Bluebell, Basil, Glo Xinia
*** Yellow - Reborn, Knuckle, Lussuria, Daisy, Irie, Ginger Bread
*** Green - Verde, Lampo, Levi, Ghost, Gamma
*** Purple - Skull, Alaude, Kikyo
*** Indigo - Viper/Mammon, Daemon Spade, Gola Mosca, Torikabuto, Genkishi, Kawahira
*** Black - Bermuda von Veckenstein, Jäger, the Vindice in general
* ''Franchise/KagerouProject'': The majority of the main cast follow this, to the point that it is showcased for all it's worth in the credits of the anime:
** Red: Shintaro, Azami, Ayaka, Ayano (the latter of whom is deliberately invoking RedIsHeroic)
** Orange: Momo
** Chartreuse: Konoha[[spoiler:/Haruka]]
** Green: Seto
** Turquoise: Tsukihiko
** Light Blue: Hibiya
** Dark Blue: Ene[[spoiler:/Takane]]
** Violet: Kido
** Lavender: Shion
** Pink: Marry, Hiyori
** White: Marry
** Black/Grey: Kano, the snakes, [[spoiler:Kuroha, Route XX Shintaro]]
** Dark Orange/Brown: Kenjirou
[[/folder]]

[[folder:Boardgames]]
* The game known as ''Cluedo'' or ''Clue'' somewhat inverts the trope, giving the pieces names and personas based on their colours:
** Reverend Green - green
** Colonel Mustard - yellow
** Mrs. Peacock - blue
** Professor Plum - purple
** Miss Scarlet - red
** Mrs. White - white
[[/folder]]

[[folder:ComicBooks]]
* ''Franchise/TeenageMutantNinjaTurtles'': An interesting example. While this trope has overall been played straight across the franchise, it was [[AvertedTrope averted]] with the [[ComicBook/TeenageMutantNinjaTurtlesMirage original comic]], where not only did all of the turtles have the same skin tone, their bandannas were all [[color:red:red]] (whenever they got [[DeliberatelyMonochrome colored at all]]), making it hard to tell the four apart even when they ''did'' have their trademark weapons. The new [[Comicbook/TeenageMutantNinjaTurtlesIDW IDW comics]] used the red bandannas for the first story arc and then switched to the multicolored ones.
** On the other side of the [[JustForPun spectrum]] are the original toys, where not only did [[color:blue:Leonardo]], [[color:purple:Donatello]], [[color:orange:Michelangelo]], and [[color:red:Raphael]] all have their specifically-colored bandannas, their [[color:green:green]] skin tones were all in unique shades as well. This was duplicated in the [[WesternAnimation/TeenageMutantNinjaTurtles2003 second cartoon]], making the turtles easier to differentiate from each other. See the WesternAnimation section below.
** The rest of the installments have just opted for similar skin tones, with the bandannas and weapons being the aids to tell the guys apart.
* Donald Duck's nephews can wear caps coloured red, blue and green, though whether that actually enables readers to tell which one is Huey, Louie or Dewey is another question.
* Marvel Comics' Comicbook/PowerPack wore similar costumes coloured white, magenta, blue and yellow. The costumes don't actually help the readers differentiate, since they don't look alike, but because the kids' powers are [[PowersAsPrograms interchangeable]], the colors sometimes designate who's got which power at present.
[[/folder]]

[[folder:Fanfiction]]
* [[spoiler: Fiona's [[SplitPersonality five personalities]]]] from ''FanFic/{{Kira Is Justice}}'' each has their own color. [[spoiler: In order of speaking order]]: White, Blue, Yellow, Green, and Pink.
* The new team seven in ''Fanfic/TeenageJinchurikiShinobi'':
** [[TheHero Naruto]]: Red
** [[{{Badass}} Sasuke]]: Blue
** [[CombatMedic Sakura]]: Pink
** [[OriginalCharacter Himeko]]: Black and White
** [[SparedByTheAdaptation Kin]]: Green
** [[HonoraryTrueCompanion Hinata]]: Purple
[[/folder]]

[[folder:Film - Animated]]
* ''WesternAnimation/{{Cars}}''
** Piston Cup racecars:
*** Tow Cap #4, yellow, purple, and white
*** Dale Earndhart Jr. #8, red, black, and white
*** Nitroade #28, red, orange, and black
*** Mood Springs #33, blue, purple, and black
*** Trunk Fresh #34, yellow, green, and black
*** Shifty Drug #35, magenta, yellow, and white
*** Tank Coat #36, pink, red, and white
*** [=ViewZeen=] #39, blue, teal, and orange
*** Dinoco (Strip "The King" Weathers) #43, blue, orange, and white
*** Easy Idle #51, blue, black, and white
*** Leakless #52, yellow, black, and white
*** Faux Wheel Drive #54, blue, green, and brown
*** Fiber Fuel #56, orange, yellow, and white
*** Octane Gain #58, orange, black, and white
*** Vitoline #61, green, gray, and white
*** Transberry Juice #63, blue, purple, and yellow
*** RPM #64, orange, blue, and yellow
*** [=N2O=] Cola #68, purple, green, and white
*** Gasprin #70, blue, yellow, and black
*** [=RevNGo=] #73, blue, orange, and red
*** Sidewall Shine #74, red, yellow, and white
*** Vinyl Toupee #76, purple, black, and white,
*** Retread #79, purple, red, and white
*** Creme-filled Gaskits #80, red, yellow, and blue
*** Shiny Wax #82, green, yellow, and white
*** [=ReVolting=] #84a, red, gray, and white
*** Apple Computer #84b, black, white, and gray
*** Hostile Takeover Bank (Chick Hicks) #86, green, orange, and yellow
*** Bumper Save #90, red, teal, and white
*** Sputter Stop #92, orange, teal, and white
*** Spare-O-Mint #93, blue, green, and white
*** [=RustEze=] Medicated Bumper Ointment (Lightning [=McQueen=]) #95, red, orange, and yellow
*** Tach-O-Mint #101, brown, green, and white
*** Li'l Torquey Pistons #117, red, blue, and black
*** Clutch Aid #121, blue, green, and black
*** No Stall #123, red, black, and yellow
** World Grand Prix racecars:
*** Francesco Bernoulli #1, green, white, and red
*** Lewis Hamilton #2, black and yellow
*** Max Schnell #4, purple, black, red, and yellow
*** Miguel Camino #5, red, orange, and white
*** Raoul Caroule #6, blue, white, and red
*** Shu Todoroki #7, red, and white
*** Carla Veloso #8, blue, green, and yellow
*** Nigel Gearsley #9, green, black, and orange
*** Rip Clutchgoneski #10, red, orange, and green
*** Jeff Gorvette #24, yellow, red, white, and blue
*** Lightning [=McQueen=] #95, red, orange, and yellow
* The DisneyPrincess lineup, which selects colors usually from their dresses:
** [[Disney/SnowWhiteAndTheSevenDwarfs Snow White]], the least consistent, with any of the primary colors or possibly white
** Film/{{Cinderella}}, blue
** [[Disney/SleepingBeauty Aurora]], pink
** [[Disney/TheLittleMermaid Ariel]], teal
** [[Film/BeautyAndTheBeast Belle]], yellow
** [[Disney/{{Aladdin}} Jasmine]], green-blue/light blue
** Disney/{{Pocahontas}}, tan
** Film/{{Mulan}}, wobbled for years, but they seem to have settled on red or green and yellow
** [[Disney/ThePrincessAndTheFrog Tiana]], green
** [[Disney/{{Tangled}} Rapunzel]], purple
** [[WesternAnimation/{{Brave}} Merida]], dark blue or turquoise
** [[Disney/{{Frozen}} Anna]], a bit less consistent, with green and fuchsia/blue
** [[Disney/{{Frozen}} Elsa]], icy blue
[[/folder]]

[[folder:Film - Live-Action]]
* ''Film/SkyHigh'': There's a prevalent theme in pairing up characters with complementary color themes. Specifically, Will wears almost exclusively red, white and blue, plant girl Layla wears green,and human glow stick Zach wears neon and white. Justified, in that you would want to play up your powers to impress your classmates. Besides, if your parents are superheroes with similar powers, similar colors would be included in their costumes. Because they like those colours, you would be exposed to them throughout your childhood.
* ''Film/SpeedRacer'': by WordOfGod in the DVD Extras.
** Speed - Blue
** Pops - Red
** Trixie - Pink
** Racer X - Black
** Taejo - White (really, the whole Togokahn family)
** Spritle - Yellow
** Royalton - Purple
** Mom - Green
** Sparkey - Orange
* ''Film/TheBreakfastClub''
** Bender - Red
** Andrew - Blue
** Brian - Green
** Allison - Black
** Claire - Pink
* ''Film/{{Clue}}'': A very interesting case: like in the board game, the six main suspects each dress basically with one color; unlike the board game, however, the colors '''''do not match their names'''''. (Perhaps a partial {{Deconstruction}}, since the names they're refered to are just aliases.)
** It gets weirder, as four of the characters appear to create a circle of [[AddedAlliterativeAppeal mismatched monotones]]:
*** Colonol Mustard wears red, like Miss Scarlet should
*** Miss Scarlet wears green, [[CaptainObvious like Mr. Green should]]
*** Mr. Green wears blue, like Mrs. Peacock should
*** And Mrs. Peacock wears yellow, like Colonol Mustard should, bringing it full-circle.
** Though not part of the above loop, Mrs. White is worth noting in that the inside of her coat ''actually is white'', but we only see this for about five seconds, in the process [[LampshadeHanging Lampshading]] her alias. But for the majority of the film, [[InvertedTrope she wears black]].
** Mr. Plum, uh... [[TheLastOfTheseIsNotLikeTheOthers he wears brown.]]
* ''PiratesOfTheCaribbean'' - very subtly Jack-Red, Will-Blue, Elizabeth-Yellow, Barbossa-Green.
* Played with in ''Film/ReservoirDogs'': each of the robbers is given a colour-based codename (Mr. White, Mr. Orange, Mr. Pink, etc), but they all wear identical black suits, shades and have slicked-back hair precisely in order to make identification (in the context of a police lineup) more difficult.
* ''Film/{{Heathers}}''. Most of the primary characters wear their own color of clothing which represents their dominant emotions, though this isn't noticeable at first. Heather Chandler is red for lust and power in school, Heather [=McNamara=] is yellow for her cowardliness, Heather Duke is green for her jealousy towards Heather Chandler's power and later wears red when she gains power, Veronica is blue representing her misery in high school, and J.D. is black showing him as a deathbringer and the antagonist. Chandler's red hair bow becomes a symbol of power, as after her death Duke claims it for herself, symbolizing her replacement of the original Heather. [[spoiler:Veronica forcefully taking it from Duke at the end of the film shows the end of the Heathers' power.]]
* ''Film/TheGreatRace'': Leslie wears white and all his gear is white. Professor Fate wears black and his car is black.
* ''Film/JurassicPark'':
** Hammond - White
** Sattler - Pink
** Grant - Blue
** Malcolm - Black
** Muldoon - Beige
* {{Invoked}} with the spacesuits in ''Film/DestinationMoon''.
* In Film/TwoThousandAndOneASpaceOdyssey, Dave Bowman has a red spacesuit and Frank Poole has a yellow one (though their regular clothes are both similar shades of grey). There is also a blue spacesuit visible in the background of some shots and Dave pulls the helmet from an otherwise-unseen green one, probably both intended for the three crew members in hibernation [[spoiler: before they were killed by HAL]].
* Also done in the Polish/East German film Der Schweigende Stern (better known in America as ''First Spaceship to Venus'' or ''The Silent Star''), where each of the cast wears a distinct color of spacesuit.
** Science fiction films lend themselves well to this trope, since from a filmmaking standpoint, having a coloured spacesuit assigned to each character (as the previous three examples describe) makes it easier to distinguish the characters when you can't see their faces. In-universe, it also makes it easier for the characters to tell each other apart when they can't see each other's faces.
* In ''Film/LogansRun'', every person has a crystal embedded into the palm of their hand, which changes color depending on the age of the person. In addition, most of the cast wears outfits that correspond to the color of their crystal.

[[/folder]]

[[folder:Literature]]
* ''Literature/TheHobbit'': Tolkien lists the colors of the Dwarves' hooded cloaks, as if that would help you keep them straight. If you pair up colors and names in the orders they are both listed, you should get:
** Dwalin - Dark green
** Balin - Scarlet red
** Fíli and Kíli - Blue
** Dori and Nori - Purple
** Ori - Grey
** Óin - Brown
** Glóin - White
** Bifur and Bofur - Yellow
** Bombur - Pale green
** Thorin - Sky-blue with a long silver tassle
* ''Literature/SpyHigh'': The team's official codenames after graduation are Edward Red, Angel Blue (Lori), Benjamin White, Jake Black, Callista Green and Agent Orange (Bex). The second series of books is titled accordingly. We never find out what colour [[spoiler: Jennifer]] would have been, though it's possible she was the original Orange.
* ''Literature/TheSherwoodRing'': Dick - an officer in the Continental army - naturally wears blue, as does his love interest Eleanor; Peaceable - an officer in the British army - wears red, as does his love interest Barbara.
* ''Literature/ASongOfIceAndFire'' differentiates the members of different Great Houses by a certain hair color/eye color combination. This, heavily coupled with ArtMajorBiology, is actually a plot point - the Baratheon phenotype is invariably dominant over the Lannister one, [[spoiler:and none of King Robert's legitimate children are black-haired or blue-eyed.]]
** House Stark is gray-eyed and dark brown/black-haired, although this is subverted with Catelyn Tully's additions to the gene pool.
** House Lannister is green-eyed and blonde.
** House Baratheon is blue-eyed and black-haired.
** House Tully is blue-eyed and redheaded.
** House Tyrell is brown-eyed and brown-haired.
** House Martell is dark-skinned, black-haired, and dark-eyed.
** House Targaryen has silver-blond hair and purple eyes.

* Applied three times in A.L. Phillips's Literature/TheQuestOfTheUnaligned.
** Each of the various social/magical castes in the kingdom of Caederan wears different colors. The magicless peasants wear brown, the handful of peasant mages wear a white sash and robes in the color of their alignment (red for [[PlayingWithFire aeshes]], blue for [[MakingASplash shamais]], green for [[DishingOutDirt aretzes]], and silver for [[BlowYouAway ruahks]]), the aligned nobles wear white robes with trim in the color of their element, and the unaligned royal house wears white robes with golden trim.
** It is mentioned that all citizens of the city-state of Tonzimmiel wear the same shirt-and-pants uniform, with color indicating your profession.
** Finally, each of the three main heroes has a different primary color on the cover. Alaric wears the brownish uniform of a Tonzimmelian Security Force officer, Laeshana is in the red robes of an aesh, and Nahruahn is clad in white, as befits his noble lineage.
* Students in {{Literature/Idlewild}} set their own callsigns that blink between two colors. Most of them coordinate these with their outfits and personal domains.

[[/folder]]

[[folder:Live-Action TV]]
* Naturally, the members of numerous ''Franchise/SuperSentai'' and ''Franchise/PowerRangers'' teams in each season are distinguished by the colors of their outfits. The most common color combination consists of red (usually the leader), blue, green, yellow, and pink. Some seasons will swap black for green or white for pink, but its uncommon to have both Black and Green or White and Pink on the same team at the same time. In a manner similar to the ''GIJoe'' laser situation, some colorcoded aspects will change when a Ranger acquires a different shiny suit.
** In particular, the subtractive primary colors (red, blue, and yellow) are the only colors that have been present on almost every team to date. [[note]]Except for ''JAKQ'', ''Battle Fever'', ''Changeman'', and ''Kyoryuger''; all four of which lacked a proper Yellow.[[/note]]
** ''Power Rangers'' took it UpToEleven in their first few seasons. Not only did they always wear their designated Ranger colors unmorphed, most of their accessories (backpacks, notebooks, etc.) were also color-coded, alongside Pink Ranger Kimberly having a pink car (really a dark magenta, but that was what they were going for) and Yellow Ranger Trini drinking a banana milkshake at the juice bar (yes, out of a yellow glass.) A couple of former Rangers have mentioned hating seeing their Ranger color once they leave the show.
** Lampshaded in ''[[Series/PowerRangersDinoThunder Dino Thunder]]''. At the end of the episode when he gains the new Black Ranger powers, Tommy laments the lack of any black clothes in his wardrobe.
** Also lampshaded in ''[[Series/PowerRangersMysticForce Mystic Force]]''; Vida is the Pink Ranger, but she's so tomboyish she actually ''hates'' the color, and it's not until towards the end of the season that she starts thinking it's not that bad.
** Actually broken by Karone in ''[[Series/PowerRangersLostGalaxy Lost Galaxy]]''. As the Pink Ranger, her outfits consist of black leather with maybe a pink hairclip. It should be also noted in the same season that Mike the Magna Defender doesn't have a specific color, and he was the first unmorphed hero not to.
** Despite the trope of DarkIsNotEvil being present with the usage of a Black Ranger, [[PowerGlows when the Rangers' weapons glow during the execution of an attack or something similar]], the Black Ranger's weapon occasionally [[PowerGlows glows]] with [[PurpleIsTheNewBlack a purple hue rather than a black coloration]], as ''true'' black is at times reserved for the villains instead. As a result, it's the only weapon where the "glow" does not match the Ranger's designated color in such cases where coloration is utilized whenever PowerGlows. An example of this occurring can be seen in ''Series/PowerRangersOperationOverdrive'', whenever Will the Black Ranger strikes with his signature weapon.
* ''Series/BreakingBad'' [[http://thedisenchantedcostumier.wordpress.com/2013/08/13/breaking-bad-costumes/ described here]]
** Walter - Green
** Jesses - Red or Yellow
** Skyler - Blue
** Hank - Brown/Orange
** Marie - Purple
** Walt Jr. - Orange, but not tied as closely to it
* The ''Franchise/KamenRider'' Series now becomes guilty of this trope because of merchandising. Almost every main Rider will have several modes, color-designated. In particular, there are mix and matchers: ''Series/KamenRiderOOO'', who's form repertoire consists entirely of switching colours on his legs, arms and head, totalling over 130 variants (with full colour matches being generally more powerful than mixes) and ''Series/KamenRiderDouble'' who switches colour of his left and right halves (although only has three and four colours on each respectively).
* ''The Fresh Beat Band'': Shout wears orange, Kiki pink, Marina blue, and Twist yellow.
* Invoked in ''Charmed'': when Prue casts a spell that creates duplicates of herself, Phoebe puts them in different-coloured shirts so everyone can tell them apart.
[[/folder]]

[[folder:Music]]
* The boyband JLS, who, thanks to their rise to fame on TheXFactor, are colour-coded, and have carried it into their music career, often performing with not just in coloured clothing, but having coloured tape around their microphones and coloured earpieces. It's almost guaranteed that if you used their real names (Aston, JB, Marvin and Oritse) very few people would know who you were talking about, but if you said 'the blue/red/green/yellow guy from JLS,' they would.
* NEWS: With the exception of Koyama who vacillates between Brown and Purple, the other members generally stick to the same colors when it comes to costumes. Tegoshi is Pink, Kato is Green, Nishikido is Blue, Yamashita is Red and Masuda is Yellow.
* Music/TallyHall: Their signature ties:
** Andrew is [[color:green:green]]
** Joe is [[color:red:red]]
** Rob is [[color:yellow:yellow]]
** Ross is [[color:gray:gray]]
** Zubin is [[color:blue:blue]]
** Bora, who is basically an honorary member of the band, is [[color:orange:orange]]
*** This originally was used to make them stand out from other Ann Arbor bands, and the colors were chosen based on their instrument colors. Ross �inherited� Steven�s gray tie when he replaced him in the band.
*** They�ve said before that [[color:purple:purple]] can be the tie color for fans.
* Music/TheBeatles in the famous AbbeyRoadCrossing. John is a ManInWhite, Ringo wears a black pinstripe suit, Paul wears a grey suit (and no shoes), while less-formal George wears bluejeans and a blue denim work shirt.
* TheSaturdays: Often played with, as the artwork for the ''Chasing Lights'' era prominently featured the girls wearing a different color each, though no one colour was specifically assigned to any of them. This is especially prominent in the video for "Up".
* Each member of Music/{{Kiss}} got a designated color with their 1978 solo albums. Those colors were then incorporated into their new stage costumes in 1979 and each band member rose up to the stage under a spotlight of their designated color at the beginning of their concerts that year.
** Gene Simmons - Red
** Paul Stanley - Purple
** Ace Frehley - Blue
** Peter Criss - Green
*** When Eric Carr replaced Peter Criss on drums, they had the same guy who painted the solo album portraits do one of him as well, and his "color" was orange.
[[/folder]]

[[folder:Puppet Shows]]
* In ''Series/CaptainScarletAndTheMysterons'', agents of the aptly named Spectrum organization wear a colour coded uniform. An interesting because they have a few unusual colours such as [[TheMedic Doctor Fawn]], [[EnsembleDarkhorse Captain Ochre]], [[RealMenWearPink Captain Magenta]], and of course, [[TheHero Captain Scarlet]]. Other members include [[TheLancer Captain Blue]], [[TheBrigadier Colonel White]], [[BridgeBunnies Lieutenant Green]], [[SacrificialLamb Captain Brown]], [[FlatCharacter Captain Grey]], and [[TheDragon Captain Black]].
* ''Series/{{Thunderbirds}}'': The pilots wear pastel-coloured sashes and belts:
** Scott: light blue
** Virgil: yellow
** Alan: off-white
** Gordon: orange
** John: lilac
** Brains: brown in ''Thunderbird 6''
[[/folder]]

[[folder:Reality Television]]

* The American reality game show ''Survivor'' features the tribes getting their own coloured buffs which the members of the tribe must wear.
[[/folder]]

[[folder:Video Games]]
* Mario Series in general, especially in the sports games and other spin offs. Though due to there being LoadsAndLoadsOfCharacters most have a [[JustforPun primary color and a secondary color]] associated with them to prevent overlapping.
** Main Characters
*** Mario, Red
*** Luigi, Green, Dark-Green, or Blue - depending mostly on what colors Yoshi and Toad are
*** Yoshi, Green, Light-Green
*** Toad, Blue or White, or Red in the context of the Toad Brigade
*** Peach, Pink
*** Daisy, Orange/Yellow-Orange or Yellow
*** Bowser, Orange/Red-Orange or Dark Green
*** Wario, Purple(lighter), sometimes Yellow
*** Waluigi, Black, or Purple(darker)
*** Birdo, Magneta/purple and a bit of red
*** DK, Yellow, or Brown
*** Rosalina, Cyan and White
** Koopalings,
*** Green (Bowser Jr.), Cyan (Larry), Black (Morton), Pink (Wendy), Lime (Iggy), Purple (Roy), Orange (Lemmy), and Blue (Ludwig)
* In the Franchise/DonkeyKong spinoff series
** DK, Yellow
** Diddy, Red
** Dixie, Pink
** Kiddy, Light Blue
** Tiny, Purple
** Lanky, Blue
** Chunky, Green
* ''SonicTheHedgehog'': Each of the characters' fur/feather/body color tends to follow them everywhere.
** Team Dark is more complicated however
*** Shadow's fur is Black with Red highlights and wears silver shoes, he is usually associated with Blacks and Grays or Dark Red, but his attacks and auras are all orange to contrast with Sonic's blue theme.
*** Rouge has White fur, and wears a black bodysuit with White gloves a pink heart and pink accents. Tends be associated with Pink/White, but her auras are magenta and attacks are typically black.
*** Omega is Red, Black and Gray. Like Shadow he is also associated with Blacks, Grays, and Reds, but his auras are a deep purple.
* In ''VideoGame/SkiesOfArcadia'' there are the five (later six) admirals of the [[TheEmpire Valuan Armada]], with their uniforms and ships:
** [[SmugSnake Alfonso]]: Yellow
** [[BadassGrandpa Gregorio]]: Brown
** [[LovableSexManiac Vigoro]]: Blue
** [[TheBaroness Belleza]]: Red/Pink
** [[MadScientist De Loco]]: Green
** [[MisanthropeSupreme Ramirez]]: Silver/Black
* ''VideoGame/StarFox'':
** [[TheHero Fox]]: Yellow
** [[TheLancer Falco]]: Blue
** [[OlderAndWiser Peppy]]: Red
** [[GadgeteerGenius Slippy]]: Green
** [[CanonImmigrant Krystal]], [[GodCreatedCanonForeigner Fara]]: Purple
** [=StarWolf=] as of ''VideoGame/StarFoxCommand'': Wolf, Red; Leon, Green; Panther, Blue
* ''VideoGame/MetroidPrime Hunters ''
** Trace - Red
** Spire - Orange
** Kanden - Yellow
** Weavel - Green
** Sylux - Blue
** Noxus - Violet
* Appears to some degree in the ''Franchise/MassEffect'' trilogy; some characters keep pretty consistent coloring in their available costumes.
** [[FriendlySniper Garrus]]: Blue
** [[AdventurerArchaeologist Liara]]: White
** [[WrenchWench Tali]]: Varying shades of purple
** [[ProudWarriorRaceGuy Wrex]]: Red
** [[TheBigGuy Ashley]]: White and pink in 1 and 2, switching to blue in 3
** [[CombatMedic Mordin]]: White
* ''VideoGame/SengokuBasara'': Most notable are main rivals Yukimura and Masamune, who wear [[RedOniBlueOni red and blue]] respectively. Motonari and Motochika also sport complimentary colour schemes.
** Mitsunari and Ieyasu too. Mitsunari wears black and purple to represent the moon, whereas Ieyasu wears yellow to represent the sun.
* ''VideoGame/SuperMarioRPG'': The Axem Rangers each sport a color theme to match the typical SuperSentai Team; red, yellow, pink, black, and green.
** Mario's team, as well, when color-coded text is displayed or certain forms are used:
*** Mario: red.
*** Mallow: purple (forms) or yellow (text).
*** Geno: blue.
*** Bowser: green.
*** Peach: pink.
* ''VideoGame/YoshisIsland'' and its sequel: Each different-colored Yoshi goes through the same numbered level in each world.
** First: Green
** Second: Pink
** Third: Light Blue/Cyan
** Fourth (Fortress): Yellow
** Fifth: Purple
** Sixth: Brown (Original)/Orange (Sequel)
** Seventh: Red
** Eighth (Castle): Blue
* ''VideoGame/TailConcerto'': Everyone to an extent. Alicia Pris is the leader and wears red, Stare Pris is TheQuietOne in blue, and Flare Pris is the GenkiGirl in yellow. Waffle, the hero, and Princess Terria are white. Fool wears purple.
* ''VideoGame/TheIdolmaster'': All of the idols have associated colors, as can be seen [[http://www.youtube.com/watch?v=clvOYaTjhVg here.]]
* ''Franchise/TheLegendOfZelda'' does this a lot. The elements of the Triforce and their respective goddesses/bearers (and [[{{TheLegendOfZeldaOracleGames}} oracles]] [[{{NamesTheSame}} of the same name as the goddesses]]) are thematically arranged as follows:
** Link / Farore (and the Oracle of Secrets) are Green
** Zelda / Nayru (and the Oracle of Ages) are Blue
** Ganon / Din (and the Oracle of Seasons) are Red
** In addition, ''VideoGame/TheLegendOfZeldaFourSwords'' had you split into four separate Links, with green, blue, red, and purple tunics. In the manga version they go by Green, Blue, Red and Vio respectively.
** ''VideoGame/TheLegendOfZeldaLinksAwakening'' DX has the color dungeon but in order to get in, two stalfos, one wearing a blue robe and the other wearing a red one ask you a simple question of what color they are. Sounds simple but if you're colorblind or not playing the game on a GameBoyColor then you can't get into the dungeon.
* ''AdvanceWars'' gives us Orange Star, Blue Moon, Yellow Comet and Green Earth. Interestingly Orange Star's color is actually Red. It's name was changed from Red Star in western releases due to UnfortunateImplications.
* Despite a fifteen year history, ''Franchise/ResidentEvil'' continues to clothe five out of six major characters in the same colors through every appearance. Chris is a hunter green, Jill is usually powder blue but sometimes edges towards indigo, Claire is maroon, Ada is crimson, and Wesker is black with occasional edging into dark navy. Leon's signature color seems to be dark blue, but he's something of a combo-breaker in that he appears to own clothes in more than one segment of the color wheel; some of his outfits feature no blue at all.
* The Color of [[{{Ki}} Mantra]] from ''VideoGame/AsurasWrath'' is this depending on the character. The following colors are:
** [[HotBlooded Asura]]: Red
*** [[spoiler: [[HumongousMecha Asura]] [[OneWingedAngel The]] [[AttackOfThe50FootWhatever Destructor]]: [[AllYourColorsCombined Rainbow]].]]
** [[CharClone Yasha]]: Blue
** [[FatBastard Wyzen]]: Yellow
** [[EccentricMentor Augus]]: Orange
** [[AgentPeacock Sergei]]: Pink
** [[BigBad Lord Deus]]: White
** [[spoiler: [[BiggerBad Chakravartin]]: Gold]]
*** [[spoiler: [[BishounenLine Chakravartin The Creator]]: Black And White]]
* The ''VideoGame/{{Pikmin}}'' commanders, after the second and third games add to the cast:
** Olimar: Red.
** Louie: Blue.
** Alph: Light blue.
** Brittany: Pink.
** Charlie: Green.
* In ''VideoGame/EmeraldCityConfidential'', the residents of the different parts of Oz wear colors that are representative of their home city or country. This makes it easy to see who is a foreigner�for instance, the completely-dressed-in-green Petra in the middle of all yellow Winkie Country.
* The Investigation Team in ''VideoGame/{{Persona 4}}''.
** [[NewTransferStudent The]] [[TheHero Protagonist]]: Gray.
** [[ClassClown Yosuke]] [[TheLancer Hanamura]]: Orange.
** [[ActionGirl Chie Satonaka]]: Green.
** [[YamatoNadeshiko Yukiko Amagi]]: Red.
** [[JapaneseDelinquents Kanji]] [[JerkWithAHeartOfGold Tatsumi]]: Purple.
** [[IdolSinger Rise]] [[SupportPartyMember Kujikawa]]: Pink.
** [[TeamPet Teddie]]: Yellow.
** [[KidDetective Naoto]] [[{{Bifauxnen}} Shirogane]]: Blue.
** ''VideoGame/PersonaQShadowOfTheLabyrinth'' gives [[VideoGame/{{Persona 3}} S.E.E.S.]] a color scheme of their own:
*** [[NewTransferStudent The]] [[TheHero Protagonist]]: Blue.
*** [[SchoolIdol Yukari Takeba]]: Pink.
*** [[RalphWiggum Junpei]] [[TheLoad Iori]]: Indigo.
*** [[BigManOnCampus Akihiko]] [[TheAce Sanada]]: Red.
*** [[{{Ojou}} Mitsuru Kirijo]]: Magenta.
*** [[TechnoWizard Fuuka]] [[SupportPartyMember Yamagishi]]: Green.
*** [[RobotGirl Ai]][[TheLancer gis]]: Yellow.
*** [[IntellectualAnimal Koromaru]]: Brown.
*** [[AdorablyPrecociousChild Ken Amada]]: Orange.
*** [[JerkWithAHeartOfGold Shinjiro Aragaki]]: Purple.
*** Which are basically their colors from the original game; just give Junpei black, Mitsuru white, Fuuka light blue, Koromaru no color or also white, and Shinjiro brown.
* ''VideoGame/FinalFantasyX'': Each of your 7 party members' progress on the Sphere Grid is marked by a trail in a colour either appearing in their costume prominently, or associated with them in some other way:
** Tidus: Light Blue
** Yuna: White
** Auron: Red
** Wakka: Yellow-Orange
** Lulu: Purple
** Kimahri: Dark Blue
** Rikku: Green
** Notably, the colours associated with Tidus, Wakka and Rikku are actually important to solving a simplistic puzzle during Mt. Gagazet.
* VideoGame/FuzionFrenzy: According to the game manual, the color-coding makes them easier to identify when playing fast-paced minigames (which overs about 90% of them)
** Dub: Green
** Samson: Red
** Zak: Yellow
** Geena: Blue [[note]]A lighter shade is used in the second game than in the first[[/note]]
** Naomi: Orange
** Jet: Pink [[note]]In the second game, it's something more along the lines of light purple.[[/note]]
[[/folder]]

[[folder:Web Comics]]
* ''{{Project 0}}'' as per the characters' buttons on the [[http://www.centralcitytower.com/p/project-0.html website.]] Typically prominent on their outfits as well.
** Owen, Purple
** Aatu, Blue
** Bea, Orange
** Ciro, Yellow
** Kareem, Red
** Veronica, White
** Noor, Black
* ''Webcomic/MetalPhoneMouse'': Every main character is associated with a different colour (respectively, Indigo = Shadow, Dark Red = Chip, Orange = Pieman, Chocolate = Brass, Purple = Squiggle, Violet = Eva, Green = Nari, Dark Orange = Red Tail the Fluffy, white-on-black for the demon, Red = Pandora, Grey = everyone else) which tends to feature highly in their wardrobe and in which all their speech is rendered (making it easier to work out who's talking off-panel).

* ''Webcomic/{{Homestuck}}''
** Each of the kids has a color that is featured on their clothes, chat log text, eyes (due to the art style it's only seen in closeups) etc.: John is blue, Rose is purple, Dave is red, and Jade is green. Interestingly, John and Jade's shirt colors are swapped.
** This is actually a feature of [[AllTrollsAreDifferent troll society]], where the FantasticCasteSystem ranks people by [[AlienBlood blood color]]: each of the trolls types with, dresses in, and even wears make up that is the same color as their blood. Karkat, who types in grey to maintain anonymity about his blood, [[spoiler:which is bright red]], is an exception. These colors cover the visable light spectrum, resulting in a RainbowMotif. The colours for the major Troll characters are: Rust red (Aradia), brown/orange (Tavros), mustard yellow (Sollux)[[note]] Although he also has a prominent red and blue motif[[/note]], olive green (Nepeta), jade green (Kanaya), teal (Terezi), cobalt blue (Vriska), indigo (Equius), purple (Gamzee), violet (Eridan), fuchsia (Feferi). [[spoiler:In addition to these, there is a "lime"-colored blood in between Sollux and Nepeta's shades (where Karkat would fit in terms of zodiac signs, his abnormal bright red blood putting him out of the pattern) which had been hunted to extinction. So far, no character has been directly associated with this color, with the possible exception of Calliope in regards to her troll-persona]].
** [[spoiler:The kids from post-scratch Earth have their own colors that are similar to their corresponding pre-scratch kid's: Jane is cyan, Roxy is pink, Dirk is orange, and Jake is dark green.]]
** The kids' sprites also have associated colours - Nannasprite is cyan, Jaspersprite is magenta, Davesprite is orange, and Jadesprite is dark green. [[spoiler:In other words, exactly the same as the post-scratch kids' colours, except Jaspersprite's, which is slightly different to Roxy's.]]
** [[spoiler: Calliope]] is light grey and green; her brother [[spoiler: [[FromNobodyToNightmare Caliborn]]]] is dark grey and red.
** Prospitians are coloured completely white, while Dersites are black. The Midnight Crew are associated with black and red, while the Felt are prominently green. Each of the Felt's members is also coloured according to their corresponding pool ball, while [[TheDragon Doc Scratch]] colours everything green and white.
* This can be seen in ''VoodooWalrus'' by way of the main cast having certain colors that the artist repeatedly works into their clothes. Orange and green for Grymm, a dull blue and grey for [[CreepKnight CreepKnight]], vibrant blue for Bowler, and purpler for Mirth. This isn't just for clothes, it extends into their word bubbles as well. And many other supporting characters are color coded too. But some colors change with major personality shifts.
* Major characters in ''ArthurKingOfTimeAndSpace'' wear clothing in a distinct colour. Secondary characters wear a different shade of the colour associated with the major character they have the closest connection to. In the contemporary arc, this extends to chat colours (as in ''Homestuck''), and you can even tell whose home a strip is set in by the colour of the walls.
** Arthur: yellow (also used by his adoptive family, Uther in flashbacks, and minor knights whose main characteristic is "loyal to the Pendragons" such as Sir Ulfius)
** Guenevere: blue (also used by her family)
** Lancelot: red (also used by his family)
** Merlin: orange
** Nimue: [[PurpleIsPowerful violet]]
** Morgan: green (also used by her family, including Gawaine and his siblings)
** Tristram: pink (also used by [[GenderFlip his/her]] companions Dinadin and Palamodes)
** Isolde: brown
** Eglante: grey (also used by her son Dodinel)
** Pellinore: indigo (also used by his family, including Elaine and Percival. WordOfGod is that the core indigo character is Pelleas)
** Mordred: [[EvilWearsBlack black]]
** Galahad: [[GoldAndWhiteAreDivine white]]
* ''Webcomic/SacredPie'' uses this briefly when a key character gets cloned. The clones each have a certain facet of his personality and a different coloured hat. The hats are [[SpotTheImpostor important]].
* ''Webcomic/{{Irrelevator}}'' has three main characters who are stickmen, each one has a diffrent color, the green one has hair and beard, the red one has a baseball cap and the blue one has opaque glasses.

[[/folder]]

[[folder:Web Animation]]
* Most characters from ''WebAnimation/{{RWBY}}'', to the point where their names, abilities and costumes are all inspired by their respective colors. The four main heroines, as well as some others, happen to have colors relevant to their [[FairyTaleMotifs fairy tale]], mythological or historical inspiration.
** RWBY:
*** [[Literature/LittleRedRidingHood Ruby]] - Red
*** [[Literature/SnowWhiteAndTheSevenDwarfs Weiss]] - [[CaptainObvious White]]
*** [[Literature/BeautyAndTheBeast Blake]] - Black
*** [[Literature/GoldilocksAndTheThreeBears Yang]] - Yellow
** Notable others:
*** Jaune - Yellow
*** [[ClassicalMythology Pyrrha]] - Red
*** [[Literature/TheWizardOfOz Ozpin]] - Green
*** Melanie - White
*** [[AncientGreece Miltia (Miltiades)]] - Red
* By necessity, characters in ''Machinima/RedVsBlue'' are mostly told apart by their colors--as everyone is constantly in armor, and until Halo 3 (season 6) all of the armor looked exactly the same, color was the only possible way to make them look different. Most of the main characters are further divided into ColorCodedArmies, the Reds and Blues, but the Freelancers have a wide variety of colors.
[[/folder]]

[[folder:Web Original]]

* In the ''GlobalGuardiansPBEMUniverse'', the Iron Legion is a group of seven PoweredArmor mercenaries who are [[CodeName code named]] for the seven spectral colors (Red, Orange, Yellow, Green, Blue, Indigo, and Violet), and whose armors are colored to match their names. The Lightning Power Special Team, a group of [[ColourCodedForYourConvenience color-coded heroes]], are the premiere superheroes of Japan.
* Each of the four main characters in ''{{Oktober}}'' have a color that is associated with them, which makes it easier to keep track of who's entry you are reading. Nick is orange, Natasha is red, Matthias is green, and Smith/Jones is blue. Additionally, side characters seem to have colors that are associated with them as well. Most notably, Daphne is light blue, Midas is blood red or maroon, and [[spoiler:Joshua]] is silver.
* The Five Powers of ''Literature/{{Lambda}}'' each have their own particular colours. Soleil is black, Krieggarten is gold, Seisen is blue, Casus Belli is green, and Zafiel is red.
* The cast of StatlessAndTactless use different color posts.
** The colors also relate to the characters to an extent. Soo's character is very rich and her post color is green. Joe is a fiendish jerkass and he's red. Kyle is balanced (and very opposed to Joe) and posts in blue.
* ''SuperMarioBrosZ'': The Koopa Bros. Made infinitely more amusing when one looks back and realizes who fought who in the first battle against them-- particularly Red, Green and Black. The same can be said for the Axem Rangers, though they had one extra member.
* ''TheRoarOfOurStars'': Each character has a unique avatar and color.
* In the [[http://www.youtube.com/watch?v=eHSSNyIlAps episode on trolling]] Mike from [[WebVideo/PBSIdeaChannel Idea Channel]] disagreed with himself later, so he edited in future Mike as blue, where original recording Mike wore red.
[[/folder]]

[[folder:Western Animation]]
* ''[[WesternAnimation/TeenageMutantNinjaTurtles1987 Teenage Mutant Ninja Turtles]]'': As of the 1987 series:
** Leo, Blue
** Raph, Red
** Don, Purple
** Mike, Orange
** April, Yellow (April was also represented as Pink in the early games of the 2003 series, but was eventually changed back to Yellow.)
** Casey Jones, Green in the 2003 series, Black in the 2012 series
*** And in the original toyline and 2003 series, the green skin tones of the turtles were each a unique shade.
* ''MickeyMouse''
** Mickey - Red
** Donald - Blue
** Goofy - Green (or Orange, particularly in older works)
** Minnie - Pink
** Daisy - Purple
** Pluto - Yellow
* ''Franchise/ScoobyDoo''
** Fred - Blue
** Shaggy - Green
** Velma - Orange
** Daphne - Purple
** Scooby - Brown
* ''WesternAnimation/JusticeLeague''
** Superman, Red
** Batman, Blue
** Wonderwoman, Yellow
** Green Lantern, Green
** Flash, Orange
** Hawkgirl, Gold
** Martian Manhunter, Teal
* ''The Batman''
** Batman, Blue
** Robin, Red
** Batgirl, Purple
* ''WesternAnimation/PowerPuffGirls''
** Blossom, Pink
** Bubbles, Light Blue-Blue
** Buttercup, Light Green-Green
** Princess, Yellow
** Bunny, Purple
** Bullet, Orange
** Prof. Utonium/Power Prof, White
*** Mojo was also purple in the one episode when he was given Chemical X powers, and his costume was a darkblue/purple color in general.
** Brick, Red
** Boomer, Dark Blue-Blue
** Butch, Dark Green-Green
* ''WesternAnimation/CodenameKidsNextDoor''
** Numbuh 1, Red
** Numbuh 2, Light Blue
** Numbuh 3, Green
** Numbuh 4, Orange
** Numbuh 5, Blue
** Temporary Numbuh 49, Yellow
* ''[[BoyBand The Drama Brothers]]'' on ''WesternAnimation/TotalDramaIsland''. I'm going with their trademark outfits:
** Cody, Tan
** Trent, White
** Harold, Black
** Justin, Indigo
** Sasquatchanakwa, Purple
* ''TheBraveLittleToaster''
** Toaster = Blue
** Kirby = Green
** Lampy = Orange
** Blanky = Yellow
** Radio = Red
* ''WesternAnimation/TeenTitans''
** Robin - Red
** Starfire - Orange
** [[SixthRangerTraitor Terra]] - Yellow
** Beast Boy - Green
** Cyborg - Blue
** Raven - Purple
* In the ''HuntikSecretsAndSeekers'' opening, we have:
** Sophie- Red/pink
** Lok- Blue
** Dante- Yellow
** Zhalia- Green
* ''WildKratts'', oh so much. We have, by theme color:
** Chris: Green
** Martin: Blue
** Aviva: Purple
** Koki: Orange
** Jimmy: Orange and/or red
** Zach: Black
** Donita: Pink and/or purple
** Gourmand: No set color
* ''{{Voltron}}'' is an interesting case as in the original series some of their uniforms didn't match their lion colors and actually matched the lions of someone else. This was changed by ''Voltron: the Third Dimension'' and ''VoltronForce''.
** Keith, Black Lion(but originally had a [[ChromaticSuperiority red uniform]])
** Lance, Red Lion (but originally had a [[RedOniBlueOni blue uniform]])
** Sven, the first Blue Lion (but wore a black uniform making it a closed circle with the above.)
*** Allura, the second Blue Lion (originally with a [[PrincessesPreferPink pink uniform]])
** Pidge, Green Lion and uniform
** Hunk, Yellow Lion and uniform
* ''WesternAnimation/ThomasTheTankEngine'': The Skarloey Railway engines in the TV series - their original uniform color was thought to confuse younger viewers, and Rusty with black colors could be confused for Diesel. Now the only engines with similar colors are Sir Handel with Mighty Mac, and Skarloey with Rheneas.
* ''WesternAnimation/TheTransformers'' - Had similar colour-coding for lasers to the GIJoe example; Autobots fired orange lasers, while Decepticons fired purple. The Autobots' eyes are blue, the Decepticons' eyes are red (at least in the 80's cartoon.)
* The Ashleys in ''WesternAnimation/{{Recess}}''
** Ashley A. - Pink
** Ashley B. - Yellow
** Ashley Q. - Blue
** Ashley T. - Green
* The Mane Six from ''WesternAnimation/MyLittlePonyFriendshipIsMagic''
** By Fur Colour:
*** Twilight Sparkle - Purple
*** Pinkie Pie - Pink
*** Applejack - Orange
*** Rainbow Dash - Blue
*** Rarity - White
*** Fluttershy - Yellow
** By the colours of the Elements of Harmony.
*** Twilight Sparkle - Magenta
*** Pinkie Pie - Blue
*** Applejack - Orange
*** Rainbow Dash - Red
*** Rarity - Purple
*** Fluttershy - Pink
* ''{{Lite Sprites}}''. The entire series is themed around colors, since the special ability of all the Lite Sprites is that they can give various colors to various types of objects, using their wands.
** Prisma - Pink
** Astra - Yellow
** Meadow - Green
** Brooke - Blue
** Bleak - Grey
* The four/five mains from ''WesternAnimation/SouthPark'', based on the colors of their hats/jackets.
** Stan - Blue
** Kyle - Green
** Cartman - Red
** Kenny - Orange
** And Butters - Light blue/yellow
* While the heroes of ''TheRealGhostbusters'' [[AdaptationDyeJob look nothing alike]], they dress according to a somewhat muted version of this trope. The first episode has them receiving a shipment of new uniforms because the old ones, all the same shade of tan, were pretty much ruined in the events of [[{{Ghostbusters}} the second movie]]. The new ones are colour coded:
** Venkman - dark brown
** Spengler - slate blue
** Stantz - tan
** Zeddmore - pale blue
* In ''WesternAnimation/GerryAndersonsNewCaptainScarlet'', beyond the color codes of the original series, we can see that at least Ochre and Blue get color-coded bikes as well.
* ''{{WesternAnimation/Motorcity}}'':
** Mike - green
** Julie - yellow
** Chuck - blue
** Texas - red
** Dutch - purple
[[/folder]]

[[folder: RealLife]]
* Most kids have a favorite color that they like their personal belongs to have like backpacks, lunchboxes, blankets and toys. This usually tones down but is still remains into adulthood sometimes in their car color, cell phone case, or favorite outfits and jackets for instance. Siblings will choose different colors to stand out from each other. Parents sometimes invoke this especially with twins to tell them apart when they're still young.
[[/folder]]


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