A coveted and well-tended accessory of a character that makes him attractive or at least interesting to other characters, if only in his own head. This can be anything: a well-groomed mustache, a bizarre body part, a favorite hat, a personality trait, or [[BowtiesAreCool a bow tie]]. For maximum humor, the actual draw of the item may be completely non-intuitive to the audience, but [[StrangeMindsThinkAlike make perfect sense]] to whatever minor passerby appears on the show.

At some point in the story the character invariably loses it (or [[BrokenTreasure someone else does]]) and rapidly becomes inept or clumsy at whatever he usually does with ease, while everyone notices something is 'off' about him. Thus the item takes on a MagicFeather effect, even when he's reassured by the cast it shouldn't make any difference. Whether or not he learns {{an Aesop}} about it has no effect in his immediately retaking it once it's accessible again.
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!!Examples:

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[[folder: Anime and Manga ]]
* In ''[[{{Baccano}} Baccano!]]'', [[NightmareFetishist Lua Klein]]'s hollow, empty laugh and lonely, dull facial expression are considered to be a CharmPoint by her fiance, [[AxCrazy Ladd Russo]].
* In an episode of ''Anime/LupinIIIRedJacket'', Jigen becomes unable to shoot straight after losing his hat. He tends to wear it rather low, and later it's explained that the trademark notch in the brim is how he usually lines up his shots.
* An episode of ''KeroroGunsou'' has Giroro becoming clumsy and a lousy shot after having his trademark belt stolen. Likewise, he loses a sumo match with alien rodents by not being allowed to wear it. Later we find out it's also because he keeps a picture of Natsumi in it.
** In one chapter of the manga, we find Keroro's "Keron Star" emblem bestows great charisma on the wearer, which is almost completely nullified by Keroro's abrasive personality. HilarityEnsues when Giroro's pet cat steals the star and becomes the new platoon leader.
* Mori from ''OuranHighSchoolHostClub'' is an odd case since his CharmPoint is another ''[[MoeCouplet character]]''. When the club tries to instruct a delinquent that a CharmPoint can work wonders for one's image, they bluntly point out that without Hani around people would see Mori as just a huge scary thug who barely talks, much to the latter's distress.
* ''[[TanteiGakuenQ Detective School Q]]'', [[TeenGenius Kazuma Narusawa]] claims at the beginning that he can't keep his thoughts straight unless he's wearing his lucky hat. He grows out of it later, as his self-confidence grows.
* Atobe of ''PrinceOfTennis'' has a beauty mark on his face that he refers to as his CharmPoint. His voice actor even recorded a song about it.
* Of course, there's Major Armstrong from ''Manga/FullmetalAlchemist'' who, believing that his (admittedly stunning) physique is desired by everyone, will take any opportunity to show it to anyone (including Scar in the middle of a battle. Scar was not amused.)
* In the ''HunterXHunter'' [[AllThereInTheManual databook]], Shizuku's [[{{Meganekko}} big eyeglasses]] are stated to be, in no uncertain [[NoExportForYou katakana]], a "CHA~MU POINTO" of hers. She's probably unaware of it, though.
* In ''MahouSenseiNegima'' Asuna's bells were referred to as her charm point.
** Really, just about every character in the cast has at least one of these.
* In ''{{Sketchbook}}'', Kuma states his compact features as his charm point.
* Mentioned by name in ''Manga/CardCaptorSakura'', when Kero-chan is describing Sakura's latest costume.
* In a ''Manga/HaruhiChan'' story, Haruhi gets her iconic ribbon thingies stolen by a crow. She spends the following day severely depressed.
* In ''Manga/LuckyStar'', Konata sees Miyuki's GeniusDitz traits as this, explicitly referring to them as "{{moe}} points".
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[[folder: Literature]]
* Bond in ''Literature/DrNo'' sees Honey Ryder's broken nose as this, and secretly hopes that she won't fix it in a surgery as she plans to.
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[[folder:Live-Action TV]]
* In one episode of ''Series/{{Columbo}}'', the title character's wife throws away his trademark rumpled raincoat and buys him a new one. To his dismay, he can't concentrate while wearing the new coat and keeps leaving it behind at scenes. In the end, he apparently convinces the missus to let him have his old coat back.
* ''{{Seinfeld}}'' actually had a story arc about Kramer's attempt to retrieve a jacket that supposedly had magical powers over women.
* ''{{Cheers}}'' had Sam's "lucky beercap," from the last bottle of beer he drank before he went on the wagon. He loaned it out and the person lost it, and he became klutzy and despondent.
* In a seventh season episode of ''Series/BuffyTheVampireSlayer'', a football player has a letterman's jacket that makes him irresistible to girls. HilarityEnsues.
* When Puck loses his mohawk on ''Series/{{Glee}}'', he immediately goes from coolest guy in the school to total loser.
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[[folder: Video Games ]]
* The King of All Cosmos from ''KatamariDamacy'' believes that the reason behind ''[[OddlyNamedSequel We Love Katamari]]'' is that his Royal Fans absolutely love his Royal Chin, and can't get enough of it.
* Most characters in ''VisualNovel/AceAttorney'' have a particular quirk solely associated with them, either a speech pattern or a repeated animation.
* On the website for ''RivieraThePromisedLand'', it describes the ribbon on Rose's tail as her charm point.
* Milla Maxwell from ''VideoGame/TalesOfXillia'' has her [[AnimeHair sizable]] and [[MulticoloredHair multicolored]] [[IdiotHair ahoge]]. She's very proud of it, and had [[SummonMagic one of the spirits under her command]] style it for her. She also [[DiscussedTrope explicitly refers to it]] as "her charm point" in the Japanese version of the game [[note]]"Crowning Glory" in the localization; it's not a namedrop of the trope but it means essentially the same thing[[/note]], [[FanNickname as do some of her game's fans]].
* The ''VideoGame/{{Okamiden}}'' [[TheMerch plushie]] advertisements point out Chibi's CharmPoint. [[http://www.e-capcom.com/ec/images/free/dakimakura.jpg It's his butt hole.]]
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[[folder: Web Comics ]]
* In ''Webcomic/TheAdventuresOfDrMcNinja'', sufficiently large mustaches grant the wearer incredible powers of command.
** Specifically, mustaches sprouted through ''sheer force of will.''
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[[folder: Western Animation ]]
* An episode of ''RocketPower'' centers around Twister losing his cap, then claiming that it made him who he was. Just as he grew to accept the fact that he didn't need it, the cap came back.
* Does luck count as an example? Because in ''WesternAnimation/ExtremeGhostbusters'', Garrett "loses" his "luck" owing to a curse placed on him by a leprechaun. Not long after, things start to go wrong. Including Garrett nearly being beaned by a falling brick. And breaking the back window of the Ecto-1. And accidentally breaking a flask of {{phlebotinum}} that Egon was working on. Worse still, the other Busters (apart from Egon) were buying into the bad luck thing, with Garrett eventually beginning to agree. So, Egon gives him a flask of phlebotinum "by-product" to drink which should restore his luck -- and after drinking it, Garrett appears to have his "luck" back. [[spoiler:Egon's "by-product" was [[MagicFeather actually flat grape soda]]. Oh, the joys of psychology!]]
* Chuckie's bright red hair on ''WesternAnimation/{{Rugrats}}.'' When his hair gets accidentally dyed black, people suddenly stop noticing him. At first, Chuckie wanted to lose his hair due to it bringing him unwanted attention, but then he realized that he missed being, well, himself.
* Sokka from ''WesternAnimation/AvatarTheLastAirbender'' believes this about his boomerang, and as such is crestfallen when he loses it, and spends the whole episode trying to find a new "thing". As in many other examples, he comes to accept it by the end of the episode, then gets the boomerang back.
* {{Chowder}} loses his hat, and goes through a ChainOfDeals to get it back.
* Spike from ''WesternAnimation/MyLittlePonyFriendshipIsMagic'' got a mustache from a spell Twilight Sparkle was practicing, felt confident and attractive with it on, and felt horrible when she removed it.
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