Companies want to ensure big sales. They won't take any unnecessary risks, so they won't release their products in the crowded, dangerous marketplace without something that will make them stand out. Even the littlest of the gimmicks can work.

Character Celebrity Endorsement occurs when the companies use ''fictional'' characters, but celebrities nonetheless (largely cartoon ones) to promote their products, even if the character or franchise featured has ''nothing'' to do whatsoever with the product at hand.

Compare CelebrityEndorsement, when real celebrities lend their approval of the product. See also TheDeadRiseToAdvertise when commercials feature, darkly enough, dead celebrities.
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!!Examples:

[[foldercontrol]]

[[folder: Anime And Manga ]]

* Bizarrely used in [[http://www.batrock.net/animeimages/roseofversailles.jpg this ad]], with Andre and Lady Oscar from ''RoseOfVersailles'' endorsing the Daihatsu cars' new adjustable seats.
* Son Goku of ''DragonBall'' fame appeared alongside his son Gohan and his old pal Oolong [[http://www.youtube.com/watch?v=RfUsKWyRRm0 in an old eye drops commercial]], amongst other old endorsements done around the 80s.
* ''Anime/NeonGenesisEvangelion'': Apparently [[http://insider.animeworldexpos.com/new-schick-razor-ads-feature-evangelion-characters Schick Razors]] managed to survive Second Impact.
* After becoming a runaway hit, the cast of ''Manga/AttackOnTitan'' started shilling for [[http://www.crunchyroll.com/anime-news/2014/03/05-1/fast-food-chain-offer-attack-on-titan-stack-of-burgers Japanese fast food chain Lotteria]] and [[http://www.crunchyroll.com/anime-news/2013/11/25-1/santa-levi-delivers-attack-on-titan-convenience-store-christmas-campaign convenience store Lawson's]]. More pictures of some of the Lotteria tie-ins [[http://www.crunchyroll.com/anime-news/2014/04/18/levi-and-eren-star-in-latest-attack-on-titan-burger-promotion-visual here]], including MemeticBadass Levi [[{{Crossdresser}} in a skimpy waitresses' uniform]]. Also in Japan, there's also the live-action [[http://www.crunchyroll.com/anime-news/2014/01/24/video-live-action-attack-on-titan-suv-ad-premieres#comments Subaru Forrester ad]], which also served as a trial run for the way the Titans would be portrayed in the live-action film. Over in the U.S., breakfast restaurant chain Denny's [[http://www.crunchyroll.com/anime-news/2013/08/16-1/titan-mania-attacks-restaurant-chain-dennys unofficially dubbed]] Sasha "Potato Girl" Braus their mascot, Photoshopping her drooling over some hash browns.
* Granola bar brand Nature Valley [[http://knowyourmeme.com/memes/events/nature-valley-anime-tweets decided to make friends with some anime fans on Twitter]], encouraging fans to discuss anime with them and Photoshop Nature Valley granola bars into anime characters' hands. Like the aforementioned Denny's/Sasha Braus story, this wasn't an official endorsement, but it ''did'' garner them both a lot of positive publicity and goodwill from anime fans.

[[/folder]]

[[folder: Comic Books ]]

* Franchise/{{Superman}} endorsed the American Express credit card.
* And there are all those old little comic strip advertisements for [[DeliciousFruitPies Hostess Twinkies and Fruit Pies]] starring the likes of Franchise/{{Batman}}, ComicBook/IronMan, SpiderMan, ComicBook/{{Aquaman}} and many more.
* ''ComicBook/MyLittlePonyFriendshipIsMagicIDW'' Issue #1's Lone Star Comics variant [[http://amymebberson.tumblr.com/post/33241185542/mlp-1-retailer-variant-hoofbeat-this-one-is Cover]] [[http://d1466nnw0ex81e.cloudfront.net/n_iv/600/1101565.jpg RE]] shows Pinkie Pie, Sweetie Belle, and Apple Bloom reading a ''Hoof Beat'' magazine[[note]]''Not related in any way whatsoever'' to the Rule34-filled fanzine of the same name, we hope![[/note]] with an {{In-Universe}} CelebrityEndorsement on its back: a Lone Star ad featuring Spitfire.

[[/folder]]

[[folder: Live Action TV ]]

* [[{{SCTV}} Bob and Doug McKenzie]] have appeared in several ads over the years, including [[http://www.youtube.com/watch?v=HUX6S7h03PI this Pizza Hut commercial]].
* [[EastboundAndDown Kenny Powers]] supports K-Swiss shoes. This culminated in a series of ''ESPN the Magazine'' ads depicting him as the CEO of the company!
* [[Series/ThirtyRock "Dr." Spaceman]] for Dr Pepper as part of the "Doctor's orders" campaign.
* The Beer Store, a chain of [[ExactlyWhatItSaysOnTheTin beer stores]] in Ontario ran a series of commercials starring George Wendt and John Ratzenberger. [[Series/{{Cheers}} Norm and Cliff]] were shilling beer in Canada.
* Radio/TheLoneRanger and Tonto for [[http://www.youtube.com/watch?v=SE-NdrzfFOo Jeno's Pizza Rolls.]]
* The Lone Ranger also appeared in a "Who's behind those Foster Grants?" [designer sunglasses] when the owners of the Lone Ranger franchise refused to let Clayton Moore go in public with a mask on - he just switched to sunglasses.
* A recent G.E. ad campaign featuring various robots including [[Series/StarTrekTheNextGeneration Data]], the Series/LostInSpace Robot, and [[Series/KnightRider K.I.T.T.]]
* [[Series/IronChef Chairman Kaga]] supports Nissan in [[http://www.youtube.com/watch?v=mrzmwIdGMo8 Japan-only advertising]].
* ''{{Series/Smash}}'' did this in-universe when Ivy Lynn is shown filming a commercial for Ford, who not coincidentally was a sponsor of the series.

[[/folder]]

[[folder: Film ]]

* Will Ferrell's character from ''Semi-Pro'' endorsed Old Spice, among others.
** Speaking of, Ron Burgundy, Will Ferrell's ''{{Anchorman}}'' character, has given his approval toward the 2014 Dodge Durango in commercials that also make mention of the ''Anchorman'' sequel.
* AustinPowers apparently likes Heineken.
* ''[[Literature/TheLorax The Lorax]]''[[WesternAnimation/TheLorax 's film adaptation]] has about 70 marketing tie-ins all told, one being - of all things - for Mazda [=SUVs=]. Something about them being green. [[note]]The all-gas vehicles in question have 35 mpg, an improvement for [=SUVs=], but meaningless compared to, say, the Prius.[[/note]] One gets the idea that the Powers that be [[ComicallyMissingThePoint missed the point]] of the Lorax. A bit.
* The G.E. ad campaign featured above included commercials starring [[Film/TheMatrix Agent Smith]].
** Agent Smith also endorsed Powerade during the theatrical run of the sequels.

[[/folder]]

[[folder: Music ]]

* [[{{Vocaloid}} Hatsune Miku]] appeared in Toyota USA's latest [[http://www.youtube.com/watch?v=E15PE7iGT0U Corolla commercial]] due to the car company sponsoring her upcoming concert in Los Angeles, as well as starring in a few mini slice-of-life-esque commercials by the same company.

[[/folder]]

[[folder: Newspaper Comics ]]

* The ''{{Peanuts}}'' characters have endorsed [=MetLife=] insurance since [[TheEighties the 1980s]].
** Not to mention the [=MetLife=] Superbowl ad that featured the Peanuts cast walking into a field, followed by every old school cartoon character you can think of: {{Voltron}}, [[LooneyTunes Yosemite Sam,]] [[WesternAnimation/HeManAndTheMastersOfTheUniverse1983 He-Man and Battle Cat]], [[HannaBarbera Snagglepuss]], and on and on. There even did a couple of additional commercials purporting to be "behind the scenes" footage of the characters during the filming of the main commercial.

[[/folder]]

[[folder: Video Games ]]

* [[{{Halo}} Master Chief's]] brief ''Game Fuel'' advertising campaign for Mountain Dew.
* [[http://www.youtube.com/watch?v=iKhSH3pcg1U&feature=related Regain]] will make you look 40 years younger just hearing about it. Ask [[Franchise/MetalGear Snake]].
* McDonalds have been known for promoting many ''SonicTheHedgehog'' themed Happy Meals complete with [[http://www.youtube.com/watch?v=mx1Va7Ma7J8 commercials starring the Blue Blur himself]] (Some of them, that linked video included, even featuring the voice of Ryan Drummond himself at the time.) He's no slouch in the publicity department as we all know, and he even popped up [[http://www.youtube.com/watch?v=nUKMecMIqpg in an advertisement for]] Progessive Insurance of all things.
* [[Franchise/TombRaider Lara Croft]]'s known in the UK for, amongst other things, her [[http://www.youtube.com/watch?v=WYk3hDAuWlY once frequent endorsement of Lucozade.]] That linked video is one of many advertisements she did, printed or otherwise.
* [[SuperMarioBros Mario]] appeared in [[http://www.youtube.com/watch?v=VJwFUNHtCJQ this milk commercial]] during the 90's.

[[/folder]]

[[folder: Western Animation ]]

* {{Flintstones}} vitamin pills.
** Fred Flintstone and Barney Rubble [[http://www.youtube.com/watch?v=gJLnPM0BjaQ hawking Winston cigarettes]] (1961).
** And after Pebbles was born, Welch's Grape Juice. In fact, Pebbles is seen drinking grape juice in some episodes.
** The Flintstones appear to be really into the commercials, because they also hawk Fruity Pebbles and Cocoa Pebbles. These commercials have been the only animated media featuring the Flintstones to be produced for years.
* DonaldDuck Orange Juice
* {{Popeye}} Spinach (also a form of {{Defictionalization}}, since it is his TrademarkFavoriteFood).
** Popeye was also used (oddly) to [[http://www.tomheroes.com/Comic%20Ads/hostess%20ads/popeye.htm advertise Quaker Oatmeal]]. "I'm Popeye the Quaker man, I eats all the oats I can!"
** And let's not forget the [[http://www.youtube.com/watch?v=cCcYyB3OSQc Minute Maid ad]] with extra FoeYay.
** In the mid-eighties, he also co-starred with Sonny the Cuckoo Bird in a couple of Cocoa Puffs commercials, and they offered Popeye bubble gum in the cereal package as a promotion.
* PinkPanther (Owens Corning) insulation
** As well as Safeco Insurance in the late 70's / early 80's.
* Currently showing in the United States is a GEICO commercial with Elmer Fudd. [[http://www.youtube.com/watch?v=u2OiRb9701o Here 'tis]].
** They also did an ad with Anime/SpeedRacer.
* Characters/BugsBunny has also gotten in on the action, with ads for [[http://www.youtube.com/watch?v=wNUh10K3Tt0 Ziploc storage bags (1982)]], [[http://www.youtube.com/watch?v=5RIvO74ZC5c Tang]], [[http://www.youtube.com/watch?v=7hNlNjhwIIo Kool-Aid]] and [[http://www.youtube.com/watch?v=azuTiCl-puw sugar-free vitamins]].
* JonnyQuest was the representative of P.F. Flyers tennis shoes, "The Action Shoes". One can hear Tim Matheson's voice beginning to change in the [[http://www.youtube.com/watch?v=5sqqn54uQn0 commercial]].
* The ''[[http://www.youtube.com/watch?v=Mq4JSNC_wLg Linus the Lionhearted]]'' show was devised completely to flog Post cereals. It featured characters who served as mascots for the various Post cereals, including Linus himself (for Crispy Critters); Lovable Truly, the Postman (for Alpha Bits); So Hi, a little Chinese boy (for Rice Krinkles); Rory Raccoon (for Post Toasties), and Sugar Bear, the only character to survive the show's cancellation (for Sugar Crisp).
* [[TheSimpsons Bart and Homer Simpson]] for Butterfinger; this went on for nearly a ''decade''. Homer would later show up in an Intel ad as well. Multiple tie-ins with TheMovie may or may not also qualify.
* [[FamilyGuy Peter Griffin]] for Subway.
** And Brian and Stewie for Wheat Thins.
** Stewie and Lois for Google Chrome.
* WesternAnimation/DaveyAndGoliath for [[https://www.youtube.com/watch?v=RaDxcVPxB3g Mountain Dew]].
* WesternAnimation/AxeCop and his friends all love XboxOne.
* [[WesternAnimation/AdventureTime Finn and Princess Bubblegum]] appear in the Honda Civic's "#LoveToday" campaign [[http://www.youtube.com/watch?v=KLAIQHLbUjI&feature=c4-overview&list=UU22zQ9nBEk6KOjUWqR5XXZg Long-form version]] emphasizing how great the technology of the present day is. A meaningful gesture from denizens of a post-apocalyptic Earth.
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