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[-[[caption-width-right:345:[[AltText It's amazing what it does for YouTube comments.]]]]-]

The tendency when enjoying a story to "read" or "hear" a character's voice depending on the observer's preference. More frequent when a character does not or [[SuddenlyVoiced did not]] officially have a voice (such as a book), especially until some much later adaptation.

Movies are frequently cited (accused) as creating the assumed voice of a character even when there's no objective reason this should occur (e.g., it is simply the actor's normal voice or an actor doing his own interpretation). If the work is ''frequently'' adapted, this is usually based on the most popular actor portraying the role. Many writers do in fact "hear" and "see" their characters but generally don't feel the need to enforce this view on the audience except in BroadStrokes.

Interestingly, why one voice is locked into our minds may not be related to how good, official or genuine it is. It might be that the "official" or mainstream interpretation is seen as pretty terrible or disingenuous by the observer. Maybe the audience remembers an obscure adaptation which existed as the sole version until recently as a childhood memory, or maybe there was something merely memorable (or infamous) about said "voice".

Not to be mistaken with BrainBleach. Also, [[IThoughtItMeant has nothing to do with]] {{Mondegreen}}s or {{Ear Worm}}s.



[[folder:Anime & Manga]]
* An often obscured argument in the old "dub vs. sub" wars is that some audience members prefer a character they ''largely can't understand'' simply because of voice intonation, while others prefer a newer interpretation if the original is seen as an overdone PigeonholedVoiceActor. It's even possible, with a sub, to "hear" the character speaking English in the non-English VA's voice when you try to remember it, because you were paying attention to how the voice sounded and the English subs, not the exact sounds the voice actor was making.
* Similar to the [[{{WesternAnimation/Futurama}} Hubert Farnsworth]] example below, someone on Website/FourChan posted a page out of an {{eroge}} featuring [[LightNovel/HaruhiSuzumiya Tsuruya]] saying "My breasts... Megassa squeeze them" - a reference to a verbal tic she's {{Flanderized}} into saying repeatedly in {{Fanon}}, despite saying only once in canon. The next post had a picture of [[ThePhantomMenace Jar-Jar Binks]] with the exact same line. [[HilarityEnsues Hilarity]], and BrainBleach, soon followed.
* Many fans consider Creator/MegumiHan's performance as [[spoiler: young Obito Uchiha]] in ''Manga/{{Naruto}}'' to be a lot more memorable than that of the character's original voice actor, Sosuke Komori.
* ''Manga/SailorMoon'' has a few permutations for the manga and various fanworks.
** The original Japanese cast of Creator/KotonoMitsuishi (Usagi Tsukino/Sailor Moon), Creator/KaeAraki (Chibiusa/Sailor Chibi Moon), Creator/AyaHisakawa (Ami Mizuno/Sailor Mercury), Creator/MichieTomizawa (Rei Hino/Sailor Mars), Creator/EmiShinohara (Makoto Kino/Sailor Jupiter), and Creator/RikaFukami (Minako Aino/Sailor Venus), respectively. Mitsuishi was a big enough influence for Creator/NaokoTakeuchi that it was said to inform her of Sailor Moon's lines as if she were saying them.
** The original English dub, [[CastTurnover with so many changing voice casts]] is harder to pin down. Tracey Moore (first actress) and Terri Hawkes (second actress) (Moon), Creator/StephanieBeard (second actress) (Chibiusa), Karen Bernstein (first actress) (Mercury), Katie Griffin (Mars), Creator/SusanRoman (Jupiter), and Stephanie Morgenstern (first actress) (Venus). For 90s fans, there's debate between Tracey's more childlike voice, and Terri's more mature but better-acted. Stephanie Beard's cute voice for Chibi was, and to this day remains a fan favorite. Bernstein memorably gave Mercury a precise diction and clipped tone that did a great job at depicting her intelligence without being overstated. And Roman's deep, powerful voice was so good even her [[[Creator/AmandaCelineMiller modern actress]] agrees. Also, even those that dislike anything but the original Japanese track have a hard time thinking of Luna without that trademark British accent.
** The re-dubbed version by Creator/VizMedia has produced some notable voices of its own. Creator/StephanieSheh gives Usagi a bubbly voice that just might top all others in [[{{moe}} sheer cuteness]], Creator/SandyFox particularly among [[VideoGame/DisgaeaHourOfDarkness Flonne]] admirers have started to accept her as Chibi for getting the casting down to an almost painful degree, [[Creator/CristinaValenzuela Cristina Vee]] being a very popular dubbing actress won praise as Mars before the release was even out, Creator/AmandaCelineMiller adopting a very similar tone for Jupiter to her previous va, as well as being an AscendedFangirl in regards to the character endeers her to many, and [[Creator/CheramiLeigh Cherami Leigh's]] naturally warm voice became unexpectedly beloved with Venus fans.
* ''Franchise/{{Dragonball}}'':
** The Latin America Dub has Creator/MarioCastaneda regarded as the official voice of Adult!Goku in many parts of the continent, the same with Creator/ReneGarcia as Vegeta, Carlos Segundo as Piccolo and Creator/LauraTorres as Kid!Goku and Kid!Gohan. They are so beloved as the characters that many were enraged when the voices were recast in ''Anime/DragonBallKai''.
** The European Portuguese Dub. Due to [[AvertedTrope averting]] CrossdressingVoices, there is only one Goku,[[note]]Who is also the only Gohan, and the only Trunks, [[RuleOfThree and the only Goten]][[/note]] only one Bulma,[[note]]Who was also the voice for about half the female characters in the show.[[/note]] etc. This even happens with the few characters who did [[TheOtherDarrin change voice actors along the way]][[note]]Especially noticeable with both Vegeta and Piccolo, who always shared actors[[/note]]. The first voice used in [[Anime/DragonBallZ DBZ]] is usually the go to for parodies.
** For people who watch the series dubbed, to them, ''Creator/SeanSchemmel'' [=IS=] Son Goku.
** Many fans of ''WebVideo/DragonBallZAbridged'' have gone on record to state that they tend to hear dialogue between characters in their ''Abridged'' voices rather than the very well-established official voices from Creator/FUNimation. Considering how big the Funimation dub of ''Dragon Ball Z'' is in the public consciousness, that's saying a lot.
* For fans, the BadassBaritone in ''Anime/PokemonTheFirstMovie'' will always be Mewtwo's voice in your mind.

[[folder:Comic Books]]
* Regardless of which version you think is best, Creator/MarkHamill's [[WesternAnimation/BatmanTheAnimatedSeries interpretation]] of ComicBook/TheJoker is often the one comics fans will hear in their heads when reading his lines.
** And Creator/KevinConroy's Batman. Or if not him, Creator/BruceGreenwood.
** Those over a certain age are likely to "hear" Creator/DiedrichBader and Creator/AdamWest instead, particular in the older, campier Batman stories that have originated from the [[UsefulNotes/TheGoldenAgeofComicBooks Golden Age]] and the [[UsefulNotes/TheSilverAgeofComicBooks Silver Age]] of the Batman (as well as the DC superheroes) comic books. Or, if a bit younger, Creator/JackNicholson and Creator/MichaelKeaton. For the same reasons, the Riddler sounds like Frank Gorshin, Creator/JimCarrey or Creator/JimParsons (or ''possibly'' Gomez Addams if you preferred Astin's interpretation to Gorshin's).
** Creator/WallyWingert's take on Riddler in the ''VideoGame/BatmanArkhamSeries'' is also a possible choice for ''the'' Riddler voice.
** Add to that Creator/DavidWarner (Comicbook/RasAlGhul), Music/PaulWilliams (the Penguin), Creator/RichardMoll (Comicbook/TwoFace), and Creator/MichaelAnsara (Mr. Freeze). The show was so full of iconic voice acting, it might be easier to list the ones where they didn't become "the voice".
** Also coming from the Franchise/{{DCAU}}, Creator/ClancyBrown's interpretation of ComicBook/LexLuthor is considered to be ''the'' voice of the character.
** Either Creator/TimDaly or Creator/GeorgeNewbern is considered to be Franchise/{{Superman}}'s definite voice actor. Or Creator/ChristopherReeve.
** Clayton "Bud" Collyer, the voice of Superman in [[Radio/TheAdventuresOfSuperman the radio series]], [[WesternAnimation/SupermanTheatricalCartoons Paramount's theatrical shorts]], and [[WesternAnimation/TheNewAdventuresOfSuperman the Filmation television series]], is also a popular choice for older fans, especially for Golden and Silver Age stories.
** A lot of younger fans grew up with the DCAU's versions of the characters and thus consider the voices featured to be the definitive voices. Creator/SusanEisenberg as Franchise/WonderWoman, Creator/PhilLaMarr as John Stewart!Franchise/GreenLantern, Creator/CoreyBurton as ComicBook/{{Brainiac}}, Creator/MichaelIronside as ComicBook/{{Darkseid}}, etc.
** Read a comic with Lobo in it and try not to read it in the voice of Creator/BradGarrett, Creator/KevinMichaelRichardson or Creator/DavidSobolov. Go on. We dare you.
** On the Teen Titans end of things: Creator/KharyPayton as Cyborg, Creator/TaraStrong as Raven, Creator/GregCipes as Beast Boy, Creator/ScottMenville as Robin, and Creator/HyndenWalch as Starfire. After WesternAnimation/TeenTitans and WesternAnimation/TeenTitansGo, they will '''never''' leave.
** Fans of [[Franchise/GreenLantern Hal Jordan]] will often imagine either Creator/NathanFillion or Creator/JoshKeaton as the Green Lantern of Earth.
** ''ComicBook/TheFlash'': For many fans, Charlie Schlatter(or more recently, Creator/GrantGustin) is Barry Allen, while Creator/MichaelRosenbaum is Wally West.
* For Marvel:
** Creator/SteveBlum as ComicBook/{{Wolverine}}, Creator/FredTatasciore as ComicBook/TheIncredibleHulk, Creator/NolanNorth (or maybe Creator/RyanReynolds [[Film/Deadpool2016 as of late]]) as SelfDemonstrating/{{Deadpool}}, Creator/JoshKeaton as Franchise/SpiderMan, Creator/RickDWasserman as [[ComicBook/TheMightyThor Thor]], and Creator/BrianBloom as Comicbook/CaptainAmerica, among others.
** Older Spidey fans will probably read the web-head's adventures in the perfectly-fitting voice of Christopher Daniel Barnes from ''WesternAnimation/SpiderManTheAnimatedSeries''. Others have even heard the voices of his movie actors, [[Creator/TobeyMaguire Tobey]] [[Film/SpiderManTrilogy Maguire]] and [[Creator/AndrewGarfield Andrew]] [[Film/TheAmazingSpiderManSeries Garfield.]] [[TakeAThirdOption Another option]] is [[Creator/TomHolland Tom]] [[Franchise/MarvelCinematicUniverse Holland]]
** The casting of Creator/JKSimmons as J. Jonah Jameson in the ''Film/SpiderManTrilogy'' was so perfect that not hearing a voice like his coming out of the character is practically an impossibility. Before him, it was Creator/EdwardAsner's gruff, somewhat nasal tone for ''Spider-Man: The Animated Series'', which also had the late Roscoe Lee Brown's distinct voice for Wilson Fisk, ComicBook/TheKingpin. Fans also tend to hear Creator/DaranNorris as J. Jonah Jameson due to the fact that he had managed to emulate J.K. Simmons' voice while still managing to put on a great performance as the character through portraying him as the ill-tempered publisher of the Daily Bugle in ''[[WesternAnimation/TheSpectacularSpiderMan The Spectacular Spider-Man]]''.
** As for the members of the ComicBook/FantasticFour, Fans have the tendency of hearing Creator/DeeBradleyBaker or Beau Weaver as Mr.Fantastic, [[WesternAnimation/TheAvengersEarthsMightiestHeroes Erin Torpey]] or Lori Alan as the Invisible Woman, either Creator/DavidKaufman or Creator/QuintonFlynn as the Human Torch, and Creator/FredTatasciore or Chuck [=McCann=] as the Thing when reading their adventures.
** Due to their popular fan favorite portrayals in ''WesternAnimation/TheAvengersEarthsMightiestHeroes'', Fans tend to hear Creator/WallyWingert as Dr. Henry "Hank" Pym (or whenever Hank is [[ComicBook/AntMan Ant-Man]], Giant-Man, Goliath, or Yellowjacket) and Creator/ColleenOShaughnessey as [[ComicBook/TheWasp The Wasp]] whenever they are reading their lines (particularly their lines from the adventures that they have in their own comic book series, the pages of the Avengers comic book series, and so much more).
** Also from ''The Avengers Earth's Mightiest Heroes'', [[ComicBook/MsMarvel Carol Danvers]] (especially when she is either Ms. Marvel or Captain Marvel) tends to get read in as sounding like Creator/JenniferHale, or more specifically like [[VideoGame/MassEffect Commander Shepard]].
** Almost everyone reads ComicBook/{{Ultron}} in the voice of Creator/TomKane (or Creator/JamesSpader if you are a fan of the MCU).
** Thanks to the MCU, everybody expects Rocket Raccoon and Groot to sound like Creator/BradleyCooper and Creator/VinDiesel. If not Cooper for Rocket, then there's Creator/GregEllis. As for Groot, either Creator/TroyBaker or Creator/KevinMichaelRichardson are also the voices that the fans expect to hear whenever they are reading his lines (particularly "I am Groot!").
** Who ''doesn't'' read Professor Xavier in the voice of Creator/PatrickStewart?
*** Or the voice of [[WesternAnimation/XMen Cedric Smith]] or Creator/JimWard?
** Creator/RobertDowneyJr as Tony Stark, full stop. If not Downey for Tony Stark, there is also Creator/EricLoomis.
** Due to [[ComicBook/{{Loki}} Loki's]] fan favorite portrayal from ''WesternAnimation/TheAvengersEarthsMightiestHeroes'' being popular and considered as his greatest media rendition outside of the comics to the many Marvel comics fans, [[Creator/GrahamMcTavish Graham [=McTavish=]]] as Loki is the default voice that the older fans who are more familiar with Loki have the tendency of hearing whenever they are reading his lines.
*** Creator/TomHiddleston as Loki has also recently became a popular portrayal and may be the default voice of the character for some newer fans.
** Creator/CharlieCox's fan favorite portrayal as Series/Daredevil2015 has caused many to automatically imagine his voice when reading his adventures.
** When reading The Punisher, you either hear Creator/ThomasJane or Creator/JonBernthal as Frank Castle.
* When reading [[Creator/CarlBarks Scrooge McDuck]], expect to hear Creator/AlanYoung's voice, complete with Scottish accent.
** The voice of Creator/AlanYoung applies for the voice of [[WesternAnimation/TheSmurfs Farmer Smurf]] as well, from reading the [[ComicBook/TheSmurfs English translated comics]] to reading fanfics based solely on [[Film/TheSmurfs the 2011 movie]].
** You can't read a Donald Duck comic, where the words of Creator/CarlBarks can clearly be read, without reading in in the unintelligible voices of Clarence Nash and Tony Anselmo.
* Inverted example: Read an issue of ''ComicBook/TheGoon'' and imagine what Goon and Franky sound like. Then watch the promotional short for the not-yet-in-production Goon movie featuring the voices of Creator/ClancyBrown and Creator/PaulGiamatti.
* Even across various iterations of the character, most fans will hear any character named [[Franchise/{{Transformers}} Optimus Prime]] as Creator/PeterCullen when reading the various comics. While notables such as Creator/DavidKaye, Creator/NeilKaplan, and Creator/GaryChalk have all voiced characters named Optimus Prime, most people know Peter's deep, sagely voice from the [[WesternAnimation/TheTransformers original cartoon,]] [[Film/{{Transformers}} live-action movies,]] [[VideoGame/TransformersWarForCybertron video]] [[VideoGame/TransformersFallOfCybertron games,]] and [[WesternAnimation/TransformersPrime the latest cartoon]], appropriately known as ''Transformers Prime''.
** With Ratchet, you might hear either Creator/CoreyBurton or Creator/JeffreyCombs. Perhaps interchangeably.
* Naturally, anyone who watches [[WesternAnimation/MyLittlePonyFriendshipIsMagic the show]] has claimed they can easily hear [[Creator/TaraStrong Tara]], [[Creator/AndreaLibman Andrea]], [[Music/HeyOcean Ashleigh]], [[Creator/TabithaStGermain Tabitha]], [[Creator/CathyWeseluck Cathy]], [[Creator/NicoleOliver Nicole]] and other voice actors from the show when reading their respective characters' lines in ''ComicBook/MyLittlePonyFriendshipIsMagicIDW'' and '' ComicBook/MyLittlePonyMicroSeries ''.
* ''ComicBook/TheTransformersLastStandOfTheWreckers'': James Roberts says that Overlord sounds like the Ainely/[[Creator/JohnSimm Simm]] incarnations of TheMaster from ''Series/DoctorWho''. He also tells his troops to "please attend carefully".
* Just try and read ''Comics/SinCity'' without Creator/MickeyRourke's gravelly voice in your head. Go on, I dare you.
* It's hard to read a Comics/{{Hellboy}} comic without hearing Creator/RonPerlman.
* Try reading ''Comics/{{Watchmen}}'' without hearing Creator/JackieEarleHaley as Rorschach, Creator/PatrickWilson as Nite Owl, or Creator/JeffreyDeanMorgan as the Comedian.
** Speaking of Creator/AlanMoore, Creator/HugoWeaving as V in ''Comics/VForVendetta''.

[[folder:Comic Strips]]
* Who can read ''ComicStrip/{{Garfield}}'' and not think of the late, great [[WesternAnimation/GarfieldAndFriends Lorenzo Music]]? It probably helps that every voice given to the character since has at least sounded like an imitation of his performance.
* Those who watched the ''WesternAnimation/{{Dilbert}}'' cartoon probably have trouble reading [[ComicStrip/{{Dilbert}} the actual comic]] without hearing Daniel Stern as Dilbert, Larry Miller as The Pointy-Haired Boss, Gordon Hunt as Wally, Creator/KathyGriffin as Alice, Creator/TomKenny as Asok and Ratbert, etc.
* Similarly, readers of ''ComicStrip/OverTheHedge'' will [[Film/OverTheHedge forever hear]] Creator/BruceWillis as RJ, Garry Shandling as Verne, and Steve Carrell as Hammy.
* Try reading the ''ComicStrip/{{Popeye}}'' comics without imagining Popeye with Jack Mercer's interpretation of the character, from the raspy voice to the almost impish-like mumbling.
* When one reads Floyd Gottfredson's ''ComicStrip/MickeyMouse'' strip, it's impossible to not imagine either Creator/WaltDisney, Jimmy Macdonald, Wayne Allwine, or Bret Iwan's voice as the title character. Of those voices, Disney and Allwine are usually the ones most associated with the character, Disney, of course, was the original voice, while Allwine's tenure lasted from the late 70's up to his death in '09, making him the definitive voice for the character for multiple generations of fans.
* While the ''ComicStrip/{{Peanuts}}'' voice actors have changed over the years due to them being voiced by actual children, the voices from the original 60's specials, such as Peter Robbins as Charlie Brown, Christopher Shea as Linus, Sally Dryer as Lucy, Kathy Steinberg as Sally, and Glenn Mendelson as Schroder, while likely be the first ones that come to reader's minds, and the fact that the [[WesternAnimation/ACharlieBrownChristmas two best]] [[WesternAnimation/ItsTheGreatPumpkinCharlieBrown remembered specials]] in the franchise both come from that era may have something to do with it. And of course, there's also Snoopy - when he's properly thinking words, readers may think of them in the voice of either Robert Towers or Creator/CamClarke, while if he makes any other noise, such as barking, grumbling, or howling, it will always, always, ''always'' be imagined in the voices supplied by the late animator and director Creator/BillMelendez.
** Producer Lee Mendelson made a point of trying to match the new voice actors to the ones who first played the roles, in a few cases even using younger siblings (e.g. Christopher Shea's brother Stephen voiced Linus for a while in TheSeventies).

[[folder:Films - Animated]]
* It's very common to read ''Disney/{{Frozen}}'' fanfics and forever hear Creator/IdinaMenzel as Elsa or Creator/KristenBell as Anna or Creator/JonathanGroff as Kristoff.

[[folder:Films -- Live-Action]]
* ''Film/TheLordOfTheRings'':
** Creator/SeanAstin's distinctive accent for Samwise Gamgee in the films is very similar to one of the most famous (extant) audio narrations of the book, though Astin claims he wasn't aware of the audio version. Eerily, Sam is never actually written with such an accent in the books, making it all the weirder.
** Also, Creator/IanMcKellen as Gandalf.
** Creator/SeanBean as Boromir.
** Creator/ChristopherLee also fit this trope perfectly, the man was born to be the voice of Saruman.
** [[https://www.youtube.com/watch?v=7c13JFt0LQU And of course, Andy Serkis as Gollum]].
** Creator/BenedictCumberbatch as Smaug in ''Film/TheHobbit''.
* Janet Evanovich has gone on record saying that she will now picture Creator/KatherineHeigl as Literature/StephaniePlum when writing her novels, having been extremely impressed by her performance in the [[Film/OneForTheMoney film]]. Fans of the books were not quite as enthused.
* The roaring, gravelly Creator/GeorgeCScott's legendary performance as the title general in ''Film/{{Patton}}'' completely belies the real-life George S. Patton's [[VocalDissonance weak, thin voice]], which served to make the general somewhat unfond of oration.
* Simply mentioning Creator/JamesEarlJones is enough to make someone think of [[Franchise/StarWars Darth Vader's]] distinctive voice.
* ''Film/HarryPotter'':
** Creator/AlanRickman's performance as Snape was so memorable even [[Literature/HarryPotter the novels']] author Creator/JKRowling couldn't unhear it eventually.
** Another stand-out is Creator/EvannaLynch as Luna Lovegood.
** Jim Broadbent as Horace Slughorn.
** Creator/MaggieSmith as [=McGonagall=] (another choice Rowling personally selected).
** Hagrid was written for Creator/RobbieColtrane's voice. Millions have tried, and failed to get ''"Yer a wizard, Harry"'' out of their heads.
* Try reading ''The Maltese Falcon'' after watching [[Film/TheMalteseFalcon the film]] without hearing Creator/HumphreyBogart, Creator/PeterLorre, Sidney Greenstreet, and Mary Astor in their roles.
** For that matter, Bogart as Phillip Marlowe in ''Film/TheBigSleep''.
* Many fans who have read ''Literature/AnneOfGreenGables'' and seen Kevin Sullivan's adaptations have a hard time reading the series again without imagining the movie cast in their book roles, especially Megan Follows, Jonathan Crombie, and Colleen Dewhurst as Anne, Gilbert, and Marilla, respectively.
* Creator/LiamNeeson as Aslan in ''Film/TheChroniclesOfNarnia'' was such a perfect casting that it's nigh impossible to reread the books and not read Aslan in a deep, northern Irish-accented voice. Also, Creator/TildaSwinton as Jadis the White Witch.
* Just try to read ''Literature/{{It}}'' after seeing the television movie and not visualize everybody as from that, especially Creator/TimCurry.
* And after that, try reading ''Literature/TheHitchhikersGuideToTheGalaxy'' after watching the movie without interpreting the characters as their movie counterparts. Marvin and the Narrator are probably the best examples.
* Try reading ''Literature/{{Trainspotting}}'' with Creator/EwanMcGregor's voice as Renton. Or the other castmembers, as the book has multiple narrators.
** Speaking of Creator/IrvineWelsh, Creator/JamesMcAvoy as Bruce Robinson in ''Literature/{{Filth}}''.
* It's hard to read ''Literature/AmericanPsycho'' without hearing Creator/ChristianBale as Patrick Bateman.
* ''Literature/ToKillAMockingbird'', particularly Creator/GregoryPeck as Atticus Finch and Mary Badaham as Scout.
* Creator/MalcolmMcDowell as Alex DeLarge in ''Film/AClockworkOrange''.
* Thanks to ''Film/FearAndLoathingInLasVegas'' and ''Film/TheRumDiary'', you'll probably read the works of Creator/HunterSThompson in Creator/JohnnyDepp's voice.
* Even though Jordan Belfort is a real person, there's no way you'll read ''Film/TheWolfOfWallStreet'' or ''Chasing the Wolf of Wall Street'' without hearing Creator/LeonardoDicaprio's voice reading the words.

* Some of the voices that Creator/JimDale gives the characters of the ''Literature/HarryPotter'' universe can be, for some, quite hard to unhear. Snape and Umbridge being the worst offenders.
** This is also true of Creator/StephenFry, as he does the British audiobooks. Try and read the first Mrs. Figg scene in ''[[Literature/HarryPotterAndTheOrderOfThePhoenix Order of the Phoenix]]'' or Ron's love potion scene in ''[[Literature/HarryPotterAndTheHalfBloodPrince Half-Blood Prince]]'' without remembering his hilarious performances and cracking up.
* Pretty hard not to hear Leo [=McKern=] when reading a ''Series/RumpoleOfTheBailey'' story-- especially later ones. You may even start to hear other actors from the show in their respective characters.
* It isn't possible to read any of the {{Sharpe}} novels by Creator/BernardCornwell and not hear all Sharpe's dialogue in Creator/SeanBean's accent. Especially since Cornwell {{Ret Canon}}ed in that Sharpe grew up in Yorkshire.
* ''Series/InspectorMorse'' novels by Colin Dexter, given the definitive portrayals of Morse and Lewis by John Thaw and Kevin Whately respectively, to the point that Dexter started writing the characters with the actors in mind.
* ''Lightnovel/SpiceAndWolf'': Those who watched the anime and then bought the light novels to continue the story will find themselves "hearing" Jun Fukuyama (Japanese)/ Michael Tatum (English) and Ami Koshimizu (Japanese)/ Brina Palencia (English) in every line of dialogue between Lawrence and Holo.
* It's incredibly difficult to read ''Literature/WinnieThePooh'', and not imagine the voices of their [[Disney/TheManyAdventuresOfWinnieThePooh Disney counterparts.]]
* Some interpretations of ''Literature/SherlockHolmes'' start to bleed into the books. Basil Rathbone and Creator/JeremyBrett spring to mind.
* Good luck reading one of the original ''Franchise/JamesBond'' novels and not imagining Creator/SeanConnery, Creator/GeorgeLazenby, Creator/RogerMoore, Creator/TimothyDalton, Creator/PierceBrosnan, or Creator/DanielCraig as Bond. Especially Connery (for being the first Bond) or Dalton and Craig (for being [[DarkerAndEdgier grittier]] Bonds in the style of the novels) for some.

[[folder:Live-Action TV]]
* After once seeing the ''Series/JeevesAndWooster'' series, it is quite impossible to read Creator/PGWodehouse's ''Literature/JeevesAndWooster'' stories without hearing Creator/StephenFry and Creator/HughLaurie as the title characters.
* Ever since the television series and {{Made for TV Movie}}s, it is impossible to read any of the ''Franchise/PerryMason'' novels without hearing Raymond Burr as the title character, or Barbara Hale as Della Street, or in fact most of the main cast.
* Regardless of your opinion on the TV adaptation on ''Creator/TerryPratchett's Discworld/{{Hogfather}}'', Michelle Dockery and Marc Warren's performances as, respectively, Susan Sto Helit and Jonathan Teatime are probably going to be definitive. [[PsychopathicManchild Especially]] [[PsychoForHire Teatime]]
* Thanks to [[Series/GameOfThrones a certain HBO program]], it's hard to find a character in ''Literature/ASongOfIceAndFire'' whose actor's voice is ''NOT'' that character's. For example, Creator/PeterDinklage ''IS'' Tyrion Lannister.

* Just ''try'' to read the lyrics to a song you know, and read them in your head as if they were a poem or spoken words and ''not'' to the tune of the song. [[SchmuckBait Just try it.]]
** This is actually a really useful exercise for actors. The trick is to separate the words on the screen/paper from one's memory of the song.
* Similarly, it's basically impossible to hear an instrumental demo for a song without the lyrics for the finished one popping out on your mind. For instance, [[https://www.youtube.com/watch?v=qe1X3yOWhdA this old]] Eddie Music/VanHalen track has plenty of comments noticing its resurgence as [[https://www.youtube.com/watch?v=e8y1prHEP7E a full song]].
* Just try singing "Daisy Bell" normally after watching ''[[Series/DoctorWho The Talons of Weng-Chiang]]''.
* After watching ''WesternAnimation/StevenUniverse'', it's almost impossible to listen to Estelle's music and NOT imagine Garnet singing them.
* While listening to Sam Cooke's cover of "Blue Moon", just try not to hear [[Film/AnAmericanWerewolfInLondon "JESUS CHRIST!"]] and [[PainfulTransformation sounds of intense agony]].
* If you're old enough to have first become familiar with a song via a cassette or 8-track tape, and that song happened to be affected by an audio dropout or the tape itself became mangled and messed up part of the song, or in the case of 8-tracks, a song was divided between two "programs" and the player clicked in the middle of the song, it's easy to mentally add the audio defect when you listen to a pristine digitized version of the same song.
** Related--if the cassette/8-track of an album re-sequenced the songs, the legitimate version will always seem like it's somehow out of order.

[[folder:Video Games]]
* ''Franchise/SuperMarioBros'':
** The voice a given fan associates with Mario largely depends on the age of the fan and how they got introduced to the character:
*** ''Series/TheSuperMarioBrosSuperShow'' gave the then-voiceless Mario and Luigi accents based on the backstory assumed by the show's writers. For many older fans, Wrestling/CaptainLouAlbano's deep but friendly Mario voice still trumps the official "squeaky" one by Charles Martinet being marketed by Creator/{{Nintendo}}.
*** Younger fans, however, can't imagine anything but the Charles Martinet voice, to the point where people reading aloud comics written before Mario had an official voice or an Italian accent will do impressions of the modern voice.
** The Koopa Kids, introduced in ''WesternAnimation/TheAdventuresOfSuperMarioBros3'', were also given voices based on their personalities. Similarly, for those who grew up watching the two Saturday morning spinoffs, those voices also trump the official ones given to the Koopalings in ''VideoGame/NewSuperMarioBrosWii''.
** Anyone who's seen enough [=YouTube=] Poop videos featuring the infamous [[MemeticMutation "Mama Luigi"]] episode will never be able to hear [[http://www.youtube.com/watch?v=j89GDcp9H2k this song]] again without hearing the voices from the opening scene of the episode.
** Some people still prefer Bowser's more human voice in the UsefulNotes/NintendoGameCube era. Doesn't help that James' Bowser seldom speaks, much less a full sentence compared to Burns' Bowser.
* Has anyone who has seen the animated adaptation of ''VideoGame/PacMan'' been able to play the game and not think of Marty Ingels?
* In ''VideoGame/FinalFantasyVII,'' the character Cait Sith was a robotic cat with no discernible idiosyncrasies in speech or diction, expressed or implied. As of the fully voiced 'Compilation' entries, however, he has a thick Scottish accent.
* It's hard to picture [[VideoGame/HalfLife Gordon Freeman]] ''not'' sounding like his ''Machinima/FreemansMind'' incarnation should he ever talk, if only because it's the most popular version of giving him a voice. ''And that's a fan-made rendition of him.'' It doesn't help that his actor bears a fair resemblance to Gordon, which he showed because some people complained they can't imagine that voice coming from Gordon.
* This is one of the points of contention in the ''Videogame/TouhouProject'' games: While many video fan works featuring the characters were voiced by fans, it was not until the ''Anime/MusouKakyouASummerDaysDream'' fanime (who was voiced by professional voice actors and not fans) when you cannot picture the characters with other voices, especially Creator/MaiNakahara's rendition of Reimu Hakurei. This is averted in the ''VideoGame/KoumajouDensetsu'' doujin game: Despise being also voiced by professional voice actors, since the whole topic of the game is an AlternateUniverseFic of the whole franchise, this is not a big problem per se, since the personalities of the characters in this game are different from the established canon.
* Are you an aspiring amateur Website/YouTube voice actor and want to make your own [[VideoGame/{{Metroid}} Ridley]] voice? Be prepared to see your comments section flooded with complaints that you didn't give him [[{{LetsPlay/Slowbeef}} a screechy New Jersey accent]].
* People who've seen ''Anime/KirbyRightBackAtYa'' will have a good chance of imaging Dedede with his Southern voice and Meta Knight with his Spanish voice. It becomes a problem when you hear Meta Knight's voice in ''VideoGame/SuperSmashBros'' as it just sounds like a deep, gravelly, menacing voice... until you listen real closely. He still has the accent!

[[folder:Web Comics]]
* [[http://xkcd.com/462/ This]] ''Webcomic/{{xkcd}}'' comic.
* ''WebComic/{{Homestuck}}'' has a popular base of amateur voice actors. Particularly, the portrayal of Eridan by Octopimp caught on in the fandom so much that some of the {{Verbal Tic}}s he used for the character (for instance, his habit of saying odd nasal whiny nonsense sounds like 'nyeh' and 'wweh') hit BeamMeUpScotty levels. "Wweh" did actually get a FandomNod in ''Homestuck'' eventually... through putting it in the mouth of a character representing Website/{{Tumblr}} FanDumb.
** Creator/GreyDelisle's [[http://www.vocaltwit.com/4636 take on Vriska]] is also very popular, although her Rose voice is...less so.
* Creator/PhilFoglio, creator of ''Webcomic/GirlGenius'', has expressed a desire to have '''Creator/{{BRIAN BLESSED}}''' voice the LargeHam Castle Heterodyne, should the comic ever be adapted to film or animation. A more perfect casting choice could not be made.

[[folder:Western Animation]]
* Thanks to a Website/FourChan post, it's become [[MemeticMutation memetic]] that any picture of [[WesternAnimation/{{Futurama}} Farnsworth]] with the caption "[[CatchPhrase Good news, everyone!]]" will cause the viewer to read it in his voice.
** Same thing with the [[Advertising/TheManYourManCouldSmellLike Old Spice Guy]].
** One imageboard-made DrinkingGame has one card titled "Yay.", with a picture of [[WesternAnimation/MyLittlePonyFriendshipIsMagic Fluttershy]]. The text: if you read the card's title with Fluttershy's voice, finish your drink.
** [[http://us.acidcow.com/pics/20111006/this_is_true_20.jpg Oh nooo, y'all just read this in my voice.]]
** Some of the earliest imageboard examples of this involve Boxy Brown, a cardboard box inanimate object from ''WesternAnimation/AquaTeenHungerForce''.
*** [[ThisIsForEmphasisBitch I'M JUST A WHAT, BITCH?!?]]
* [[https://youtu.be/MgxK5vm6lvk Putting a unit of time]] (particularly ''"One [X] later..."''') on a tiki-style background, a la ''WesternAnimation/SpongeBobSquarePants'', will probably make you read the unit of time in a MockCousteau voice.
* For anyone who grew up with Creator/CartoonNetwork in its earlier days, listening to any character played by Creator/EddieDeezen (and, in many cases, Deezen himself) may cause them to automatically think of [[WesternAnimation/DextersLaboratory Mandark]], especially since Mandark's his most famous roles (at least in terms of cartoons).
* Creator/HannaBarbera[='=]s sound-effects library. Almost everyone who has watched cartoon comedies have heard at least ''one'' sound effect from them. They're so ingrained to the human consciousness that ''their own competitors'' began using them as well, especially during UsefulNotes/TheEighties and UsefulNotes/TheNineties.

[[folder:Real Life]]
* Who ''hasn't'' ever read a book or an unvoiced game, only to have your preconceived and often cherished notions of the characters' speech or their delivery of pivotal lines and moments just shattered by an adaptation, sequel or update years down the road? The ones you can't ever unhear are the ones only ''you'' ever heard.
* Creator/StephenKing conceded that, after seeing Creator/JackNicholson as Randle P. [=McMurphy=] in ''Film/OneFlewOverTheCuckoosNest'', there wasn't any other way of seeing the character when you read the novel. King cited it as a bad thing, however, as he claims it hobbles the reader's imagination to an extent.
* Creator/StanleyKubrick said that this was the reason why he cast Creator/MalcolmMcDowell as the role of Alex in ''Film/AClockworkOrange''; Kubrick had just come off of watching [=McDowell=]'s performance in the film ''Film/{{If}}'' before he read the Creator/AnthonyBurgess novel, and as a consequence, could not get [=McDowell=]'s face and voice out of his mind when reading the narration of Alex.