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[[quoteright:265:[[ComicBook/{{Shazam}} http://static.tvtropes.org/pmwiki/pub/images/ShazamCaptainMarvel_6433_tg_9234.jpg]]]]

->''"[[ParodiedTrope Super special awesome ultra]] [[DepartmentOfRedundancyDepartment special]] [[SexierAlterEgo sexy]] TransformationSequence, [[OverlyLongGag go]]!"''\\
--'''[[Anime/YuGiOh Yugi]]''', ''WebVideo/YuGiOhTheAbridgedSeries''

Lots of {{Phlebotinum}} is voice activated: [[Franchise/StarTrek Kirk]] talked to the computer, [[Series/KnightRider Michael talked to KITT]], Series/{{Automan}} talked to Cursor. But there is no place where a voice activation is more universally required than when triggering a TransformationSequence.

You are, more or less, not allowed to transform to your super-powered alter-ego without ranting some special key-phrase. This phrase may or may not be descriptive, but it should almost certainly be pithy. If your transformation CatchPhrase is lame, you will not be allowed to keep transforming.

In situations where the hero explicitly cannot transform without [[MagicalIncantation magic words]], rest assured that EasyAmnesia or a silencing attack will rear its ugly head at least once, making the change impossible when needed the most. If the phrase also untransforms the hero, expect him to do this by mistake sometimes. Villains in particular will often be tricked into saying their power-down phrases.

And ''woe betide'' anyone who mispronounces the transformation phrase, as horrible, horrifying things may result.

The trope originated with [[ComicBookTropes comic-book character]] Billy Batson, who first used the CatchPhrase "Shazam!" to transform into [[{{Shazam}} Captain Marvel]] in [[TheGoldenAgeOfComicBooks 1940]].

For some heroes, the phrase can be omitted when time does not allow, especially if the full TransformationSequence is omitted. Superheroes who do not go through an explicit TransformationSequence (Franchise/{{Batman}}, Franchise/{{Superman}}) are exempt.

A common {{Anime}} phenomenon, where it may be a form of CallingYourAttacks. In the Japanese dialog of {{Sentai}} and {{anime}}, the word "Henshin" -- meaning roughly "change" or "transform" -- is often found in the phrase, and is sometimes the ''entire'' phrase. Other times, the phrase may be entire sentences, or even magic spells (especially in the case of some MagicalGirl anime), which again can be one word or entire phrases.

Differs from InTheNameOfTheMoon in that By The Power Of Grayskull is the activation password for the AppliedPhlebotinum, while InTheNameOfTheMoon is a harangue directed at the opposition.

This is the magic CatchPhrase that actually causes or facilitates the transformation. For one that is simply a cool kind of rallying cry or way to get the adrenaline pumping ("Flame On!", for example), see {{Invocation}}. When either of these contains (or is) the ''name'' of the hero's new form, it's TransformationNameAnnouncement.

See also: TransformationTrinket

----
!!Examples

[[foldercontrol]]

[[folder:Anime and Manga]]
* ''Anime/YuGiOh'': In the first season of the English [[{{Macekre}} "dub"]], Yugi's transformation into the pharaoh is usually precipitated by his shouting the title of the series.[[note]]Although the scene itself exists, the shouting part does not occur in the Japanese version.[[/note]]
** The title of the series, ''Yu-Gi-Oh'' is one of the pharaoh's titles, which translates to "king of games".
** Parodied in ''WebVideo/YuGiOhTheAbridgedSeries'' with various shouts when Yugi transforms, the most memorable of which is "Super Special Awesome Ultra Special Sexy Transformation Sequence '''GO'''!"
*** [[Franchise/ScoobyDoo Da-da-da-ta ta-ta! Puberty Power!]]
*** Also "Wonder Twin Powers Activate! Form of, an Egyptian homosexual!"
*** The [[TheMovie Bonds Beyond Time Abridged movie]] takes a run with it, where the line is "Super Special Awesome Ultra Special Sexy Transformation Sequence '''GO'''! [[ThreeDMovie In]] '''[[ThreeDMovie 3D]]'''!"
** ''Anime/YuGiOhZEXAL'' has the Barians shout "Bariarphose!" to turn back into their true forms.
* ''Manga/{{Guyver}}'': Likewise, Sho initiates his transformation by emitting the series title in a long, loud shrill. The live-action {{Made For TV Movie}}s abbreviate the delivery, making him look a lot cooler. The live-action movies have a different character (American college student Shawn Barker, as opposed to Japanese High School Student Sho Fukamachi). Also, other Guyvers throughout various incarnations of the series have shown a few different ways of activating this. In the 2nd film, the Guyver-Zoanoid transforms by yelling "Bio-Morph." In the 1st animated series, Guyver II (in the Japanese version) didn't need a word at all. Guyver III went from yelling "Guyver" to "Bio-Boost" in later episodes. Guess at the end of the day the word just helps one focus.
* The 1st transformation of ''Anime/MagicalGirlLyricalNanoha'' involved Yuuno making Nanoha repeat a long, complicated speech that Nanoha later complains is too long and hard to remember; however, to his surprise, she's later able to transform by saying only "Raising Heart, set up!"
** She also starts her spells with "Lyrical Magical!" (hence the title). Or at least she's ''supposed'' to... you could probably count on your hands the number of times she actually does so.
** She does do the full speech again for the final battle of season 1, just to up the drama.
** In the Japanese version, season one, her activation phrase is "Raging Heart, onegai", meaning that please really is the magic word (onegai means please).
* ''Manga/GetterRobo'', the majordomo of piloted SuperRobot anime, used the phrase "Change, Getter X", where X was the number/name of the form to be assumed. The actual change was just assembling the [[CombiningMecha combiner team]] in a new order. Later on in the series the phrase "Open Get" was used to disconnect the component vehicles.
** ''Anime/MartianSuccessorNadesico's'' ShowWithinAShow Anime/{{Gekiganger 3}}, based heavily on Getter Robo and other shows of its type, uses "Let's Gekiga In!" (based on ''Anime/VoltesV'''s "Let's Volt In") for all its combination sequences, and "Gekiga Out" to disconnect the vehicles.
* Each of the Sailor Senshi in ''Franchise/SailorMoon'' went through several different activation phrases over the course of the series, on the order of one or so per arc[=/=]season, as they improved their powers and combat ability. The general formula was "[Planet Name] [Something] Power, Make Up!" TheNineties English dub of the [[Anime/SailorMoon anime]] dropped the "Make Up" bit. The Dub also mucks around with the names themselves (despite originally being in English) sometimes resulting in made up stuff like "Moon Cosmic Dream Action". One really bad time had the Girls calling the first part of the phrase solo, then all at once calling "Make-Up!" The dub, due to the sheer omission of "Make-Up" resulting in it ending up as "Mars Star Power, Planet Power!"
** Sailor Jupiter's pre-attack powerup {{invocation}} probably counts. "Guardian Jupiter! Stir up the storm, summon the clouds, send me your lightning! ''Supreme Thunder!''" She drops everything but the attack name later on, though. Though it does appear a few times later, making the attack seem more Bad Ass then normal.
** The ''[[http://www.thekeep.org/~rpm/vertigo/sailor-hellblazer/ Sailor Hellblazer]]'' CrossOver FanFic spoofs this when John Constantine accidentally sets his Transformation phrase as "bloody friggin' hell."
** [[WebVideo/SailorMoonAbridged this]] counts: "I call upon the powers of Zeus himself, infuse me with your heavenly thunder, which is actually lightning, but no one seems to notice. ''[[Anime/{{Pokemon}} Pika-chuuu!]]''"
* Possible subversion: in ''Anime/{{Mai-Otome}}'', the Otome's {{Phlebotinum}}-based powers require a vocal authorization from the Otome's bonded master before the Otome herself can verbally invoke her TransformationSequence.
* Spoofed in ''Manga/OnePiece'': Franky the shipwright is a SchizoTech cyborg who activates his powers by shouting "{{Hentai}}!" (abnormality) instead of the traditional {{Toku}} phrase "Henshin!" (transform). While "hentai" can also mean "metamorphosis", its more common meaning of "weirdo" or "pervert" creates [[HilarityEnsues obvious humor]], as other characters comment he ''is'' a weirdo/pervert for running around in nothing but a speedo and a Hawaiian shirt. However, he doesn't even activate his powers this way, and just likes saying the word.
* In ''Anime/FutariWaPrettyCure'', Nagisa, at least, is quite surprised to hear herself call out her and Honoka's key phrase ("Dual Aurora Wave") when they begin their first TransformationSequence. This also happens with their after-transformation [[InTheNameOfTheMoon speech]] and their [[CallingYourAttacks attacks]]. No explanation of any kind is ever given.
** This was repeated in the spinoff series ''Anime/FutariWaPrettyCureSplashStar''. This time there ''was'' an explanation (although not one that can be extended back to the original series), and as a result Saki and Mai don't really question it later on (whereas Nagisa continued to be confused whenever she and Honoka said "something weird again"). By the way, their phrase was "Dual Spiritual Power".
** ''Anime/YesPrettyCure5'' had "Precure metamorphose!" (Between that and the looks of the five girls, there have been accusations of ripping off ''TokyoMewMew'', which also uses "Metamorphose" as its phrase.)
** ''Anime/FreshPrettyCure'' had "Change! Precure Beat Up!", ''Anime/HeartcatchPrettyCure'' had "Pretty Cure, Open My Heart!", ''Anime/SuitePrettyCure'' had "Let's play! Pretty Cure Modulation!", ''Anime/SmilePrettyCure'' had "Pretty Cure! Smile Charge!", ''Anime/DokiDokiPrecure'' had "Precure Love Link!" and ''Anime/HappinessChargePrettyCure'' has "Pretty Cure Rolling Mirror Change!"
* ''Manga/TokyoMewMew'' had "Mew Mew ''X'' Metamorphose!", X being the name of their eponymous food (strawberry for Ichigo, pudding for Bu-ling, etc.)
** [[FourKidsEntertainment The]] [[{{Macekre}} "dub"]] changed it to "Power Pendant, Mew-tamorphosis!"
* ''LightNovel/TrinityBlood'': "[[{{Nanomachines}} Nano-machine]] Crusnik 02, starting operation at X percent level!". Every time Abel says that, he transforms from a big [[TheDitz ditz]] into an incredibly badass killer.
* Used quite often in ''Manga/{{Bleach}}''
** The [[EmpathicWeapon Empathic Weapons]] need their wielder to say the magic CatchPhrase in order to switch into a more powerful form. The CatchPhrase is unique to each weapon (though always including the weapon's name) and must be learned from the weapon itself. The phrase can range from the short ("Snap", "Shatter", "Dance") to longer ("Reign over the frosted heavens", "Shoot to kill", "Sting all enemies to death") to ''very'' long ("Flower wind rage and flower god roar, heavenly wind rage and heavenly demon sneer", "All waves rise now and become my shield, lightning, strike now and become my blade", "All things in the universe turn to ashes").
** The more powerful form, Bankai is activated by saying just that, although everybody tends to say it's name afterwards anyway.
** Unlocking said form also allows one to use the first form without any declarations. For example, while fighting Starrk, the two with the longest release 'phrases' - Kyoraku and Ukitake - activate the first release simply with the names of their swords and without fanfare (contrast with Stark's rather more showy transformation). Helpful given the potential for such lengthy verses getting interrupted by the Genre Savvy. (Rest of the time, everybody says their phrases anyway because they're [[RuleOfCool cool]].)
** It's also parodied. Urahara tells Ichigo that the only way to activate some "magic armor" is to yell "TAKE THIS! THE POWER OF JUSTICE! JUSTICE ARMOR! JUSTICE HACHIMAKI! EQUIP!" [[note]]English version: "AMAZING HEADBAND OF JUSTICE IN PLACE! AMAZING ARMOR OF JUSTICE PROTECT ME!"[[/note]] at the top of his lungs. Ichigo eventually figures out it's useless, but not before humiliating himself. It later shows up as an actually useful item in a filler arc, leading to much outrage from Ichigo.
** Aside from the zanpaktou, there's also kido, which can be unspoken by very high level users, to short phrases, to requiring ''scrolls'' to keep track of. Using a kido without the chant weakens it, even for the highest-level users, and when a less skilled user tries, it also increases the chance of the spell failing entirely (and possibly blowing up in the caster's face, as frequently happens with [[ButtMonkey Renji]]).
** In their variant of being Hollow-Shinigami hybrids, the arrancar usually go into [[OneWingedAngel Resurreccion mode]] by saying a specific word or phrase followed by the name of their zanpaktou. For example, Starrk says "Kick about - Los Lobos!", Barragan says "Rot - Arrogante.", and Nnoitra says "Pray - Santa Teresa!" By contrast, Vaizards don their masks silently (they still have zanpaktou with the whole fanfare, of course)
* ''Anime/ScienceNinjaTeamGatchaman'': The shift from "civilian clothing" to bird suits was triggered by speaking the phrase, "bird go!" into a special wristband. When the show was brought to America as Battle of the Planets, the phrase was "transmute!" In the G-Force permutation, the phrase was "G-Force, Transform!"
** "Transmute to Fiery Phoenix!"
*** In the original Japanese series, it was treated as [[CallingYourAttacks an attack name]]:
-->"Kagaku Ninpou: Hi no Tori! (Ninja Art: Firebird!)"
** In Eagle Riders (which was based on the second series), the phrase is "Eagle mode, now!".
** "Bird, go!" is one of the few holdovers from the original series present in ''Anime/GatchamanCrowds'', though the heroes shout it while holding aloft their NOTEs instead of saying it into a wristband.
* ''Anime/RoninWarriors/Yoroiden Samurai Troopers'' used this to don their armor. Usually, they took a transformation stance, yelled out "Armor of X," and some sort of incantation. For Wildfire, this was Tao Jin("the way of virtue"). The subarmor could be summoned at will, and it was donned before entering battle. Apparently, when not in use, their armors took the form of glass spheres with their corresponding Confucian value(depicted with kanji) inside it.
* ''Manga/MahouSenseiNegima'': Western mages have personal "key" phrases to say before reciting spells. (For example, Negi's is "Ras tel ma scrir magister") There's also a 'training' key phrase for novice mages who don't have a personal one yet.
** And Pactio cards, which summon a magical artifact for the user with the activation key "Adeat".
* Modified in the ''Anime/{{Karas}}'' {{OAV}}s, where the transformation sequence is spoken by the hero's handler. (It's also one of the coolest transforms ever, albeit very long.)
* ''Manga/WeddingPeach'' had two for each hero, because they each had two [[TransformationSequence transformations]].
** This only happens in the anime, however. In the original manga, they all said the same phrase.
** Spoofed in ''WebVideo/WeddingPeachAbridged'' with, "Bridal Striptease, Go!"
* Done in just about every Franchise/{{Digimon}} series:
** Anime/DigimonAdventure had "[name]mon, Digivolve to... [new name]mon!" in the dub, and "[name]mon, evolve[[hottip:*:''shinka'']]! [new name]mon!" in the original Japanese, which gets re-used in every series (with variations added), in addition to the phrases said by the humans.
** Anime/DigimonAdventure02 had "Digimental Up!" in Japanese and "Digiarmor Energize! (or rather, "Digiarmor Ener... gize!)" in the dub. The mon in question would then go through the usual call, but with "''Armor'' Digivolve to/Evolve."
** Anime/DigimonTamers had "[card name], Card Slash!" in Japanese and "Digi-Modify! [card name], activate!" in the dub. Evolution/Digivolution being achieved through different cards, except for evolution to Ultimate/Mega which gets "Matrix Evolution!" in Japanese, and "Biormerge, activate!" in the dub.
** Anime/DigimonFrontier has "(Double/Hyper) Spirit Evolution!" in Japanese, and "Execute, (Beast/Fusion/Unified) Spirit Evolution!" in the dub, plus "Slide Evolution!" when switching between Human and Beast Spirit.
** Anime/DigimonSavers has "Digisoul - Charge!", "Digisoul - Full Charge!", and "Digisoul Charge - Overdrive!", plus "Charge! Digi-Soul Burst!" for the final Mode Change. The dub replaced "Digisoul," with "DNA," and changed the Burst Mode phrase to "Charge! DNA Burst Mode!"
** Anime/DigimonXrosWars has numerous variations of "[=DigiXros=]!" ("[=DigiFuse=]!" in the dub), including, but not limited to "Double Xros," "Great Xros," "Xros Up," ect..
* ''Anime/MagicalAngelCreamyMami'': Yuu's transformation required the phrase "Pam puru pim puru parim pompun! Pim puru pam puru parim pompun!"
* ''Anime/PersiaTheMagicFairy'' says "Perukko Raburin Kurukuru Rinkuru" to turn into her OlderAlterEgo.
* ''Anime/FloralMagicianMaryBell'' says "Mary Bell's Flower Magic!"
* Unlike the previous StudioPierrot magic girl series which involve magic words, in ''Anime/MagicalStageFancyLala'', Miho transforms into Lala by saying an actual henshin phrase: "Toki no kioku ni omoi wo komete, ima, Fancy Lala ni karei naru seichou!" which translates as "Bringing my thoughts into the memory of time, grow now magnificently into Fancy Lala!"
* ''Manga/{{Hellsing}}'' had Alucard use the phrase "Releasing control art restriction to level (#)..." when he goes from merely terrifying to Horror Incarnate.
* ''Anime/{{Voltron}}'': "Activate interlocks, dynatherms connected, infracells up, megathrusters are go! Let's go Voltron Force!... Form feet and legs!... Form arms and torso/body!... And I'll form... the head!"
** This doesn't happen exactly in the Japanese version (Golion). Before the lions combine into Golion, they do say "Let's Golion!". However, there is no "Form feet and legs..." part; the sequence itself doesn't have any dialogue except at the end in later episodes when Akira Kogane/Keith shouts "Golion!!".
** In the SequelSeries ''WesternAnimation/VoltronForce'', the mode change command "Form [color] center!" was added. The various weapon commands ("Form, [[CoolSword Blazing Sword]]!" and its variants) are somewhere between this and CallingYourAttacks.
* ''Anime/MobileFighterGGundam'' has the protagonist shouting "Rise, Shining Gundam!" whenever he decides to call his HumongousMecha. It's not quite a transformation sequence, but close enough.
* ''Anime/GaoGaiGar'': FINAL FUSION!! SYMMETRICAL DOCKING!! MEGA FUSION!! SYSTEM CHANGE!! SANMI ITTAI!!
* ''Anime/ShinkonGattaiGodannar'' had "Drive change go," "Volspinner slave on," "Mushin ittai Godiner," and "Change Genesister."
* ''Anime/PrincessTutu'' averts this trope, but ''WebVideo/PrincessTutuAbridged'' throws one in.
** Ahiru still has a transformation sequence, but it's all visual, with an allegorical egg of light and the same little dance every time.
* Punie-chan's activation in ''Anime/DaiMahouTouge'' (Magical Witch Punie-Chan) is classic: "Lyrical Tokarev, Kill Them All!"
* ''Anime/GenesisOfAquarion'': [[CombiningMecha Pilot 1:]] "Nenshin!" Pilot 2: "Gattai!" Pilot 3: "Go! Aquarion!"
* In ''Manga/{{Sekirei}}'', the Sekirei gain power with a kiss and a chant, called a norito. Each Norito is unique to that Sekerei:
** Musubi - These are the fists of my pledge, crush the catastrophe before my Ashikabi
** Kazehana - Wind of my pledge, blow away the dark clouds of my sekirei
** Homura - These are the flames of my pledge, burn the Karma of my Ashikabi
** Tsukiumi - This is the water of my pledge, purify the evil residing in my Ashikabi
** Shiina - Decaying streams of my pledge, wither the cross of my Ashikabi.
* ''Franchise/{{Transformers}}'': This trope is actually almost exclusively present in the Japanese-original series for most of the time in the American-original series, transformation is simply treated as something like breathing, in that it requires little to make it happen.
** In ''Anime/TransformersSuperGodMasterforce'', their transformations were always voice-activated, in a straight example of this trope.
** From ''Anime/TransformersHeadmasters'': HEAD ON!
** In ''Anime/TransformersRobotsInDisguise'', ''Anime/TransformersArmada'', ''Anime/TransformersEnergon'', and ''Anime/TransformersCybertron'', Optimus Prime could achieve a secondary transformation by declaring, "Optimus Prime, super mode!"
*** In episode four of ''Robots in Disguise,'' Sky-Byte had his mouth full of the MacGuffin, and was unable to transform because he couldn't say "Sky-Byte, terrorize!" around it.
** ''Anime/TransformersCybertron'': CYBER KEY POWER!!!!!!!!!]]
** In Japan, the transforming call for normal vehicle-to-bot stuff is simply "Transform" or [name,] Transform" in English, but in the Beast era, it becomes "Henshin," which means the same in Japanese and quite familiar to fans of ''Franchise/KamenRider.'' This means RID and BW2 give us "Henshin" from the beast bots and "Transform" for the vehicle bots. Of course, the US version of RID leaves "Transform" as "Transform" as it would in the Unicron Trilogy, and gives the Predacons their familiar "Terrorize" command.
* ''Anime/BraveCommandDagwon'' Try Dagwon!
* ''Manga/CardcaptorSakura'': "Oh key that hides the power of the dark. I, Sakura command you under the contract! RELEASE!!!!!!!!!" Since CCS is somewhat of a magical girl parody, it doesn't actually cause HER to transform (that's Tomoyo's job as a costume designer; never the same outfit twice! Sakura says it's unnecessary and kinda embarrassing; Tomoyo disagrees.), it just causes the key to transform back into the full-sized wand so she can use it to control the cards.
* Dites in ''LightNovel/ChromeShelledRegios'' are activated by saying "Restoration!" If the Dite has multiple forms, a number is appended to select the specific form: "Restoration Zero-One!"
* ''LightNovel/KazeNoStigma'': [[PlayingWithFire Ayano]] summons [[FlamingSword Enraiha]] by calling it while clapping her hands together.
* ''Anime/NeonGenesisEvangelion'': Za Beasto!
* In ''Anime/TengenToppaGurrenLagann'', Simon calls out the transformation of Cathedral Terra to Supergalaxy Gurren Lagann, while doing a reverse GlassesPull (or crying tears of blood in TheMovie). Viral goes AudienceAvatar and responds "I was waiting for these words!" Seconded.
* ''Manga/KamichamaKarin'': [[GratuitousEnglish AI AMU GODDO!]] (Other characters opt for Latin or actual Japanese catchphrases when transforming.)
* In ''LightNovel/IsThisAZombie'' Ayumu and Haruna transform into a Masou Shoujo their keyword is, Nomobuyo, Oshi, Hashitawa, Dokeda, Gunmicha, De, Ribura."
* Black*Star in ''Manga/SoulEater'' calls out to [[ShapeshifterWeapon Tsubaki]] to get her to change [[MorphWeapon weapon forms]].
* ''Anime/PantyAndStockingWithGarterbelt'': Panty and Stocking have an elaborate chant while powering up their lingerie into ghost-slaying weapons. The full version is used once, and later parodied when it quickly decays into apathetic mumbling. Their demonic nemeses, Scanty and Kneesocks, have their own Power of Grayskull chant.
* In ''Anime/SuperRobotWarsOriginalGenerationDivineWars'' the main character, Ryusei Date, shouts out 'Variable Formation' whenever he and his two team mates combine in the Super Robot SRX. It's a homage and a parody of this trope because 'Super Robots always have to have a cool combination battlecry.'
* In ''Anime/HyperSpeedGranDoll'', Hikaru shouts "Gran Change!" to transform.
* The girls of ''Anime/MakerunaMakendo'' say "Ma-ken-do!"
* In ''Franchise/{{Jewelpet}} Twinkle'' the girls transform with "Twinkle Twinkle Magical Charm Winkle Winkle Jewel Flash" while boys transform with "Grilla Grilla Magical Charm Winkle Winkle Jewel Flash". They also begin each spell with "Twinkle Twinkle" or "Grilla Grilla" respectively. In one episode, the fact that boys' and girls' magical phrases are different is a plot point.
* ''Anime/TekkamanBlade'' has "Tek Setter!".
* ''[[GratuitousEnglish COME HERE!]] {{DAITARN 3}}!''
* The Weapons of Light (both the original Darkstar weapons and the knockoff; most notably, Gourry's Sword of Light) in TheSlayers require the phrase "Light, come forth!" to activate their LaserBlade goodness.
** The original Darkstar weapons are actually the followers of Dark-Star Dugradigdu, another plane's equivalent of Ruby-Eye Shabranigdu—instead of his followers becoming lords in their own right like Hellmaster Febrizo and Demon Dragon Garv, Dark-Star's [[CoDragons lieutenants]] became weapons. In the series' main plane, the local Mazoku are invoked by a litany of titles at the beginning of Black Magic spells; the most famous is probably "O (that which is) darker than twilight, O (that which is) redder than flowing blood, buried in the stream of time", the invocation of Ruby-Eye himself, from the beginning of Dragon Slave.
* In ''MonColleKnights'', both Mondo and Rokuna chant the sentence of "With us, you can do it!" before merging with the monster they choose.
* Roger's oft-used phrase to active ''Anime/TheBigO'' is "BIG-O! SHOWTIME!".
* Subverted in ''LightNovel/HaiyoreNyarkoSan'', where it's shown that Nyarko can change into her combat form with just a thought; she simply ''chooses'' to pose and shout "[[Series/KamenRider Henhin!]]" because she's a total {{Tokusatsu}} fangirl and thinks [[RuleOfCool doing so looks awesome]].
* ''CuteyHoney'' has "Honey Flash!"
* ''[[Anime/DragonBall KAIOKEN!]]''
* ''Manga/WorldTrigger has "Trigger ON!" for activating said Triggers and the Trion bodies
[[/folder]]

[[folder:Comics]]
* ''MegatonMan'' uses the word "Overkill" to transform into his ridiculously muscled superhero form from his ridiculously muscled alter ego.
* In Franchise/TheDCU, Jason Blood is changed into {{Etrigan}} when a certain poem is read, by him or by someone else. The full version is:
-->''Change, change the form of man.\\
Free the prince forever damned.\\
Free the might from fleshy mire.\\
Boil the blood in heart of fire.\\
Gone, gone the form of man,\\
Rise the demon Etrigan!''
** Often, especially in adaptations, only the two last lines are used. To change back, he recites "Gone, gone, O Etrigan! Resume once more the form of man!"
** Other versions of the poem have been seen to work. Spoofed at least once by Blood himself, while in a particularly snarky mood:
--->''Gone, oh little man so tame,\\
Arise the demon... Whatsisname?''
* ''ComicBook/{{Shazam}}'': Captain Marvel's "Shazam!". Along with Cap, the entire Marvel Family uses this magic transformation word. (Except for Captain Marvel Jr., who uses "Captain Marvel!") The Captain Marvel villain IBAC changes back and forth from his identity by saying his own "super" name, as does Junior's villain Sabbac.
** DC is constantly messing with them, though. Billy Batson (calling himself simply Marvel) is now the wizard who gives the others their powers, Freddy Freeman (formerly Captain Marvel Jr) is trying to become a superhero named Shazam (who still uses his name to transform, but has thankfully gained the ability to make that optional, so he CAN say his name without transforming now), and, in a fit of nostalgia, Billy Batson/Marvel changed Black Adam's word from Shazam to [[spoiler:"Chocolate Egg Cream"]] in an attempt to keep Black Adam from transforming. It didn't take. Black Adam then got rid of the powers himself by transferring them to a powerless Mary, creating [[PantyShot Black Mary Marvel]]. Which went well...
** A different Captain Marvel (There've been at least half a dozen, if not more, superheroes named Captain Marvel, none of which are related) had as his phrase the word "Split!" This would activate his power... the ability to split his body into pieces, even down to individual fingers. This was, apparently, necessary, but it doesn't make a lot of difference since for obvious reasons it wasn't a very long-lived comic.
** Creator/MarvelComics Captain Marvel parodied this once. Rick once shouted "Shazam" while switching places with Genis and he didn't understand what was that supposed to mean.
** Thunder Girl, ''Big Bang Comics''' Captain/Mary Marvel pastiche, had the word "Alakazam!" Her evil Nazi counterparts (who more closely resemble the rest of the Marvel family, with another Mary thrown in for good measure) have "Gotterdammerung!"
* [[TheGoldenAgeOfComicBooks Golden Age]] hero [[http://www.hyperborea.org/flash/johnny.html Johnny Quick]] activated his abilities by reciting the formula "3X2(9YZ)4A". His daughter Jesse Quick did the same, until she lost her powers. It's not enough just to say the formula: you need to understand the four-dimensional construct it describes, and you also need a certain mental state and/or link to the Speed Force.
** Towards the end of Johnny Quick's run (pun not intended), other speedsters attempted to point out to him that the formula was really pointless... his powers were simply an ability to tap into the Speed Force. This proved true when, in the process of his [[spoiler: HeroicSacrifice]] he started his formula several times, then finally simply thought "The hell with it" and ran at superspeed without using it.
** Perhaps ironically, an even later issue of TheFlash had our hero Wally West spouting the equation out of desperation to be faster during a particularly large disaster. [[spoiler: Not only did he speed up, but time actually froze around him -- keeping the world in a frozen moment of time that only fellow speedster Max Mercury could reach for a few minutes before being dragged out again. Time resumed its natural flow when Wally was finally able to let go and allow time to resume.]] 'Pointless' indeed.
* Johnny Thunder commanded his magical (though literal-minded) genie through the mystical phrase "cei-u". In his early issues the running gag was that he wasn't aware of this, and the magic would happen at seemingly random times without him realizing that it was always after he has spoken the words "Say, you". Needless to say, he wasn't portrayed as very bright.
** And then, to cue the amnesia part, he got Alzheimer's. He got better. Those magical genies are tricky.
** Due to a later {{retcon}}, both "cei-u" and "say you" were revealed as backwards misspellings of the genie's name: Yz. Turns out he was a fifth dimensional entity, like Mr. Mxyzptlk and Bat-Mite. Legacy Character Jakeem Thunder's genie is named Lkz, or as Jakeem pronounces it backwards, "So cool".
* Parodied in ''Defenders Indefensible'', when a shockingly calm Bruce Banner attempts to stimulate a change into the [[ComicBook/IncredibleHulk Hulk]], with such gems as "Hulk On!" and "Shazulk."
* Also parodied some years before in a series in the Marvel humour comic ''NotBrandEchh'' entitled "Super-hero Daydreams". Each one-page strip had an ordinary person finding themselves in a situation, dangerous or mundane, where super-powers would be handy -- such as being on the subway when the conductor fainted or in a queue at a cafeteria when a queue-jumper barges in and grabs the last serving of a particular dessert -- or ''needed'', as in the case of the guy about to be beaten up by a gang. In each case, the daydreamer imagines saying "Sha-Marvey!" and being transformed into a super-hero and saving the day. Most such heroes are Marvel characters, though some are made-up Expys, ''e.g.'', "Wonderful Person".
* ''ComicBook/{{Miracleman}}'': The early Captain Marvel knockoff Marvelman, better known now as Comicbook/{{Miracleman}}, used the transformation phrase "kimota" (spell it backwards). His sidekicks use the phrase "Miracleman". Creator/AlanMoore's ''Miracleman'' series used both the amnesia and trick power-down cliches.
** His alter-ego, Mike Moran, spent years not realizing he was a superhero, but was nagged by the near-memory of the word he just couldn't remember. While at a crisis at a nuclear plant, he sees the word "ATOMIC" on a window; since he's looking at it from behind, he sees it as "[C]IMOTA" (with the "C" reversed), which is enough to trigger his memory.
** The aliens who pioneered the technology have multiple bodies, and swap bodies by using power words. The mad scientist who plundered the alien technology to create Miracleman put in a few little tricks. For example, when Miracleman hears a particular magic word, "Abraxas", he transforms back into a human, and can't change for an hour.
** Said mad scientist also experimented on a dog...who, being just a dog, obviously couldn't speak, but would still transform from normal dog to outright monster when ''hearing'' someone say its catchphrase, "Steppenwolf". Mike Moran, under the effect of the "Abraxas" shutdown, is about to be eaten alive by the dog-monster, until [[spoiler:he catches on: he shouts "Steppenwolf!" and turns it back into a puppy.]]
* The magician {{Zatanna}} and her father Zatara speak their spells backwards. (Remember: words backwards, sentences forwards!) However, Zatanna has sometimes explained away the need to do this as being merely a focus exercise.
* The first BlueBeetle would shout "Khaji da!" and thus cause his Scarab to activate his powers.
** There's a reason for this: [[spoiler: "Khaji da!" is the Scarab's ''name'']], a point revealed in Blue Beetle #25 (of the most recent series).
* General Glory, also from Franchise/TheDCU. He forgot his magic catch phrase after being mindwiped by the government. He finally tracked it down via the propaganda comics the government used to issue so they could deny his very existence. "You saw General Glory beating up a tank? Sure... stop reading so much, soldier."
** A similar situation occurred with {{Wildstorm}} Captain Marvel {{Expy}} Maximum Man, whose alter ego, Kyle Trueblood developed Alzheimer's and afterwards spent every waking minute saying every word in every dictionary in every language he could find. [[spoiler: His former archenemy remembered it and kept it from him out of spite. Eventually there was an emergency, and he told Trueblood what]] it was: Hecatean.
* [[TheGoldenAgeOfComicBooks Golden Age]] (now PublicDomain) superhero the Green Lama used as his transformation phrase the mantra "Om Mani Padme Hum". Since the Lama was supposed to be Buddhist this makes a sort of sense.
** Fellow Buddhist-based hero Thundermind, of the Great Ten, used the same mantra. It means "All hail the jewel in the lotus," by the way.
* Marvel heroine Go Go Tomago transforms into her powered form by saying her own superhero name.
* Hawk and Dove, from the DC Universe, would magically gain their superpowers and costumes by shouting out loud their super-hero names. This would only work if there was danger afoot, however.
* Kid Eternity, from both ''ComicBook/{{Shazam}}'' and ''Comicbook/TeenTitans'', could say "Eternity" to summon a historical or mythological hero, who would then disappear after a certain amount of time. His archenemy, Master Man, could say "Stygia" to summon a historical or mythological villain, who would then disappear after a certain amount of time.
* Issue #24 of ''Plop!'' contained a story called "The Bella Button Caper", in which the titular character was legislating to ban all comic books forever. In response, the "Great Comic Book Spirit" gave a twelve-year-old called "Comic Book" McFiend the power to turn into a different DC superhero by saying - what else - "Plop!". After he finally cornered a remorseful Bella, the spirit told her to say "DC", which turned her into a comic book.
* The trope was parodied in issue #23 of the [[Comicbook/{{Batgirl2009}} Stephanie Brown]] ''[[Comicbook/{{Batgirl2009}} Batgirl]]'' [[Comicbook/{{Batgirl2009}} series]], where she confronts the Reapers, the (Somewhat pathetic, although admittedly dangerous) villains she has faced for the majority of the tail-end of the series. When she finds herself outmatched by the numerically superior Reapers, she shouts '''''{{SHAZAM}}!''''' at the top of her lungs. The Reapers pause momentarily in confusion, and [[GenreSavvy question one another on if Batgirl is magic or not]], before the Comicbook/TeenTitans [[BigDamnHeroes burst to the rescue]], having been waiting for the signal to come charging in. They proceed to [[CurbStompBattle effortlessly annihilate the Reapers]], [[CherryTapping some of whom do not even bother to look at the Reapers as they defeat them]].
* ''Colt Noble and the Megalords'' is a parody of ''He-Man and the Masters of the Universe'', so naturally it comes complete with this. Prince Jaysen transforms into Colt Noble, Paladin of Power, by saying the "activation code" "Activation Code!" (shut up), and changes back by saying "Deactivate!" See, he was given this power by a weird robot intelligence and he didn't understand what was going on at first ("Choose your activation code." "Activation code?" "Now, choose your deactivation code." "urr, 'deactivate'?")
** Also from writer Tim Seeley is Colt Noble's ''Mini-Comics Included'' stablemate ''Superbeasts'', where a nerdy kid named Marvin turns into Dracula Man by saying "Dracula On!" (or maybe just "Dracula") and turns back by saying "Alucard!"
* The GreenLantern Corps have their famous oath, which serves as a battle cry and is also the password for recharging their rings:
--->''In brightest day\\
In blackest night\\
No evil shall escape my sight\\
Let those who worship evil's might\\
Beware my power—Green lantern's light!''
** Every other corps gets one too, except for Larfleeze (he, of course, [[{{Greed}} wants one]]). Sinestro's is notable for [[AwesomeEgo mentioning himself by name]] and inverting the first two lines of the Green one ("In blackest day, in brightest night"); the Indigo Tribe's oath is in the strange language of their homeworld, and mentions Abin Sur (Hal Jordan's predecessor) by name.
** There is/was a GL from a planet that was always in total darkness, and the natives had no concept of light/colors. His ring was transformed into a bell, and he was given a sound-centric oath that went, "In loudest din/In hush profound/My ears catch evil's slightest sound/Let those who worship evil's knell/Beware my power, the F-sharp bell!"
* Creator/AlanMoore's ''ComicBook/{{Promethea}}'' is an unusual and creative example; in order to change into the form of Promethea, Sophie Bangs has to create a poem off the top of her head. One time, she rattled off a poem that transformed her into Promethea, while imbuing her mother, her best friend and a nurse with the identities of past incarnations of Promethea.
* ''ComicBook/{{Darna}}'' is a Philippine example that first appeared around the same time as Captain Marvel.
[[/folder]]

[[folder:Fan Fics]]
* In ''FanFic/MegaManReawakened'', Megaman and Roll say a special phrase to transform into their battle modes.
[[/folder]]

[[folder:Film]]
* ''Film/GreenLantern'': Hal Jordan attempted to [[SuperHeroOrigin activate his ring for the first time]] by reciting various catch phrases, eventually progressing to "[[WesternAnimation/ToyStory To infinity and beyond!]]" and, ultimately, "By The Power Of Grayskull" itself.
[[/folder]]

[[folder:Literature]]
* ''The Lathe of Heaven'' has Doctor Haber use hypnosis so that George Orr will begin his "magic" dream state whenever Haber says "Antwerp".
* Averted in the Tortall universe, in which the most powerful shapeshifter in the world quite frequently shifts into something else without saying anything at all.
** After her series ends, she gets pregnant with a baby shapeshifter, and has to change shape whenever the baby does so she doesn't kick her way out. Another character comments that it is quite distracting to try to talk to the shapeshifter when she has to change shape every few minutes.
* ''Literature/TheDresdenFiles'': Harry Dresden casts his spells using [[DogLatin Latin... ish]] phrases. He justifies this in his narration by explaining that words in foreign, unfamiliar languages provide a sort of insulation from the raw power of a spell for a wizard's mind. One time in ''Fool Moon'' he cast a spell when he couldn't speak. The spell worked fine, but he was badly disoriented for some time after. Presumably if Harry ever worked on his Latin he would have to start casting spells with another, even more obscure language, like most wizards do.
* In a story by Wilhelm Hauff, the hero and his friend use the magic word "Mutabor" to turn into birds - and promptly forget how to turn back. [[spoiler: They rediscover the magic word by spying on the bad guy bragging about how he tricked them.]]
* In Anthony Boucher's story "The Compleat Werewolf", the magic word "Absarka" transformed the main character out of his werewolf form. (There was another word to change him into wolf form, but it's just called "The Word" in the story, i.e. the author doesn't reveal it.) There were just two problems with this: (a) as a werewolf, he had to get somebody else to say the word for him and (b) when he changed back into a human, he was naked -- either that, or a helpless wolf inextricably entangled in a gray three-piece suit.
* In Bruce Coville's ''The Monster's Ring'', the main character had to recite some doggerel in order to make the titular ring work, one verse to turn into a monster and another to change back.
* In Zilpha Keatley Snyder's ''Black & Blue Magic'', the main character had to recite a flying-related verse while rubbing a certain magic oil into his shoulder blades in order to grow wings.
* In Leonis, an obscure French-Canadian fantasy novel set in {{Ancient Egypt}}, the hero had the power, given to him by the goddess Bastet, to transform into a white lion at will as long as he shouted the words ''Lion Child'' three times in a row.
* In Scott Meyer's ''[[Literature/{{Magic20}} Off to Be the Wizard]]'', adding a new wizard to the shell involves said wizard saying a series of phrases in a bastardized version of [[UsefulNotes/EsperantoTheUniversalLanguage Esperanto]]: "Supren supren. Malsupren suben. Lasis dekstra lasis dekstra. Bee aye komenco." This translates, roughly, to "Up up. Down down. Left right left right. B A Start." Yep, that's the KonamiCode. Also, activating spells (i.e. macros) involves gestures and commands (usually, in Esperanto). Martin's salutation during his "graduation" dinner is activated by saying "EH NEEEK CHOCK!" (a ShoutOut to Apache Chief from ''WesternAnimation/{{Superfriends}}''), which involves Martin growing into a giant composed of flying boxes. Later, he changes the activation phrase to a simpler "Groovy".
[[/folder]]

[[folder:Live Action TV]]
* ''Series/CaptainPowerAndTheSoldiersOfTheFuture'': Members of the Future Force transformed into armored form by calling, "Power on!"
* 1970s Franchise/WonderWoman rip-off ''[[Series/TheSecretsOfIsis Isis]]'' forced the titular character to recite a full-sentence incantation to activate her powers. Also, she apparently had to activate powers in a certain order (i.e. she couldn't skip around on her spell list) or an incantation wouldn't work.
** Thankfully, not so much when she entered Franchise/TheDCU.
* Every ''Franchise/PowerRangers'' series. Ever.
** Although in ''Operation Overdrive'' there were double-figure instant morphs. Still needed words for everything else, but when there was emotion involved, woohoo baby, they went for the silent approach. Similarly, ''Power Rangers in Space'' ''completely skipped'' the morphing sequence and the catchphrase in their SeriesFauxnale.
** They weren't afraid to spoof it from time to time. Even as far back as the first season, whenever [[TheSmartGuy Billy]] did the call, he would often say it in technobabble, i.e. "It's time for molecular transmutation!"
** It is not entirely clear in which cases the phrase is ByThePowerOfGrayskull, and in which it is an {{Invocation}}. For the original rangers, saying the name of their respective animal was required (Zordon tells them to summon their powers thus), and the now-famous prelude, "It's morphing time!" was absent in the very first morph (Zordon is the first to use the phrase in the second episode). With every team since (except ''Zeo''), it was the team call, not the individual call, that triggered the morph. ''Time Force'' is a strange case: the Quantum Ranger's morpher was voice-activated, and this is ''explicitly different'' from the way the Time Force morphers worked. Doesn't stop them from saying "Time for Time Force!" to morph.
*** ''RPM'' justifies the catchphrase as a voice lock for the morphers.
*** Other series have it weird, for example those Rangers (like ''Space'' and ''Lightspeed Rescue'') whose morpher has a password keypad and is used as such, still have team call (and intricate hand gestures before typing their codes).
** And just for fun, let's list them all in order!
*** "It's Morphin' Time!" (''Series/MightyMorphinPowerRangers'' and ''Series/PowerRangersZeo''. Then followed with their original dinosaur/animal symbol (for ''Mighty Morphin'' Season 1 to 2) or '(insert color here) Ranger Power' (for Season 3) or Ranger designation (for ''Zeo'')). [[note]]Tommy's calls during ''Mighty Morphin'' invoked his animals (Dragon and White Tiger for Green Ranger and White Ranger, respectively), but for some reason, they were rendered along with the "-Zord" suffix, leading to "Dragon'''zord'''!" and "Tiger'''zord'''!"[[/note]]
*** "Shift Into [[Series/PowerRangersTurbo Turbo!]]"
*** "Let's Rocket!" (''Series/PowerRangersInSpace'')
*** "Go! Galactic!" and [[SixthRanger "Magna Power!"]] (''Series/PowerRangersLostGalaxy'')
*** "[[Series/PowerRangersLightspeedRescue Lightspeed! Rescue!]]" and "Titanium Power!"
*** "Time for…[[Series/PowerRangersTimeForce Time Force]]!" and "Quantum Power!"
*** "Wild Access!" (''Series/PowerRangersWildForce'')
*** "[[Series/PowerRangersNinjaStorm Ninja/Thunder/Samurai Storm]]! Ranger Form!
*** "[[Series/PowerRangersDinoThunder Dino Thunder]]! Power up! Ha!" and "White Ranger! Dino Power!"
*** "[[Series/PowerRangersSPD SPD]]! Emergency!"
*** "Magical Source! [[Series/PowerRangersMysticForce Mystic Force]]!" and "[[MidSeasonUpgrade Legendary Source! Mystic Force!]]"
*** "[[Series/PowerRangersOperationOverdrive Overdrive]]! Accelerate!"
*** "Jungle Beast! Spirit Unleashed!" (''Series/PowerRangersJungleFury'')
*** "[[Series/PowerRangersRPM RPM]]! Get In Gear!"
*** "Go Go [[Series/PowerRangersSamurai Samurai]]!" and "Gold Power!"
*** "Go Go [[Series/PowerRangersMegaforce Megaforce]]!"
** *HeadDesk*.
* ''Series/VRTroopers'': used the phrase "Trooper Transform! We! Are! V!R!" to initiate their transformations. It's the "Trooper Transform" that's actually needed for the change.
** Their foe, Karl Ziktor/Grimlord, did this as well, straddling the line between this trope and {{Invocation}}: "Forces of darkness, empower me! Take me back to my Virtual Reality!"
* ''Series/{{Beetleborgs}}'': "Beetle-Bonders! Beetle-Blast!" (Cue ThemeMusicPowerUp.). "Back-Blast!" reverted them to human.
** The Metallix season had: "Data-Bonders! Input card! Beetle-Blast!" for their Beetleborg forms and "Bug out!" and "Bug-back" to go to and from their bug forms.
* ''Series/TheMysticKnightsOfTirNaNog'': "Fire within me!" "Earth beneath me!" "Air above me!" "Water around me!" "Forest before me!"
** Rohan, TheHero, had Battle Fury Armour, which he activated by shouting... go on, guess. [[spoiler:Battle Fury!]]
* ''Series/SuperhumanSamuraiSyberSquad'' had "Let's Samurize, Guys!" (for Sam, TheHero), "Let's kick some Giga-butt!" (for Tanker, TheBigGuy), "Pump up the Power!" (for Sydney, [[TheSmartGuy The Smart Girl]]), and a random non sequitur (for Amp, the PluckyComicRelief) that essentially lampshaded the whole pointlessness of the henshin phrases (at least, until he was replaced: Lucky London, the second comic-relief guy, just said "[[SurferDude Surf's up!]] ")
** In the episode where everyone's personalities changed, Tanker and Sydney actually switched phras es.
* Franchise/{{Kamen Rider}}s traditionally use "Henshin", though Showa-era Riders would occasionally use variants, such as Series/KamenRiderStronger's "Henshin Stronger".
** The two ''Kamen Rider'' productions to completely avoid this trope are the {{deconstruction}} film ''Film/ShinKamenRiderPrologue'' (whose protagonist bore more similarity to Comicbook/TheIncredibleHulk than a typical Rider), and ''Series/KamenRiderHibiki'' (except for some goof-ups slipping by ''Series/KamenRiderDecade'''s endgame).
** Series/KamenRiderX said "Setup!" instead of "Henshin!" for most of his series, and switched to "Dai Henshin!" towards the end.
** Series/KamenRiderAmazon did not say "Henshin" but rather "'''[[PunctuatedForEmphasis AAAAAAAA-MAAAAAAAAA-ZOOOOONNNNNN!!!]]'''"
** The Henshin belts for Heisei era Riders sometimes contribute their own phrases to accompany this:
*** ''Series/KamenRiderFaiz'': "Standing by... Complete."
*** ''Series/KamenRiderBlade'': "Turn Up"/"Open Up."
*** ''Series/KamenRiderKabuto'': "Henshin!"/"Cast off! Change Beetle!"
*** ''Series/KamenRiderDenO'': "Sword Form"/"Rod Form"/"Ax Form"/"Gun Form"/"Climax Form"/"Liner Form"
*** ''Series/KamenRiderKiva'': "Re-a-dy! Fi-st On!"
*** ''Series/KamenRiderDecade'': "Kamen Ride... Decade!"
*** ''Series/KamenRiderDouble'': "Cyclone! Joker! CycloneJoker!"
*** ''Series/KamenRiderOOO'': "Taka! Tora! Batta! Ta-To-Ba, TaToBa TATOBA!"
*** ''Series/KamenRiderFourze'': Three... Two... One..."
*** ''Series/KamenRiderWizard'': Shabadoobie touch to henshin! *repeats until he actually touches his transformation ring to the Wizardriver. When he does...:* Flame, please! Hi! Hi! HI HI HI!"[[note]]Pronounced "hee" and also meaning flame.[[/note]]
*** ''Series/KamenRiderGaim'': "Lock on!" "Seiya! Orange Arms!"
** The English versions gave us--
*** ''Series/MaskedRider'': "Ecto-Phase Activate!"
*** ''Series/KamenRiderDragonKnight'': "Kamen Rider!"
* ''MadanSenkiRyukendo'' has the protagonists shout out the name of their EmpathicWeapon to turn them from a portable form into full-sized weapons. Since this ''is'' Ryukendo, it was {{Lampshaded}} in one episode where Kenji is in a large, echoey cave with some civilians a little way down another passage and a SecretIdentity to maintain. He tries to whisper the name and his weapon retorts, "Can't hear you."
* The ''Series/ChouSeiShinSeries'' series used ''"Souchaku!"'' ("Equip!") as their standard transformation phrase. ''Chou Sei Kantai Sazer X'', in keeping with their XtremeKoolLetterz, would upgrade this to ''"X Souchaku!"''
** ''TomicaHeroRescueForce'', which is actually a SpiritualSuccessor to ''Madan Senki Ryukendo'', used ''"Chakusou!"'' This is the exact same word as "souchaku".
* In ''CuteyHoneyTheLive'', Honey transforms by touching two fingers to a little heart charm on her neck and calling "Honey Flash!". Her transformation is a naked/sparkle scene a la ''Manga/SailorMoon'', but the catch is that the people around her can ''see'' her naked and sparkling.
* ''Franchise/SuperSentai,'' the show ''Power Rangers'' get their basic concept from. For most of the earlier series that used it, the transformation call was simply the name of the team or form, but later series started to switch it up a bit. Most of these phrases are also used along with some action done with the TransformationTrinket. ([[WikiMagic Feel free to fill in the phrases of missing series.]])[[note]]If you're wondering where ''Series/JAKQDengekitai'' is on the list, it's 'cause they don't have a phrase. Instead of hauling out their TransformationTrinket and shouting something catchy, changing was accomplished by entering a booth called a "strengthening capsule" to power up. There was a set at HQ and a set on their plane-fortress. You were in trouble if the MonsterOfTheWeek attacked and you were just out walking around town![[/note]]
** "Go!" (''Series/HimitsuSentaiGoranger'')
** "Fever!" (''Series/BattleFeverJ'')
** "Denzi Spark!" (''Series/DenshiSentaiDenziman'')
** "Vul Eagle!" "Vul Shark!" "Vul Panther!" (''Series/TaiyouSentaiSunVulcan.'' There wasn't a team call, just the individual ones. If all were together, we'd just have Red saying "Vul Eagle!" and then all would be transformed when the stock footage ended.)
** "Goggle (color)!" (''Series/DaiSentaiGoggleFive'')
** "Dyna (color)!" or just "[[Series/KagakuSentaiDynaman Dynaman]]!" (the gag dub had different calls entirely)
** "[[Series/ChoudenshiBioman Bioman]]!"
** "Let's Change!" (''Series/DengekiSentaiChangeman.'' Or, alternatively, "Change [animal]!" if just one is changing, or if they're feeling particularly dramatic. However, sometimes, the "Let's Change" is omitted.)
** "Prism Flash!" (''Series/ChoushinseiFlashman'')
** "Aura Mask!" (''Series/HikariSentaiMaskman'')
** "[[Series/ChoujuuSentaiLiveman Liveman]]!" (though earlier on they said their designations)
** "[[Series/KousokuSentaiTurboranger Turboranger]]!" (or alternately their titles, like Red Turbo)
** "Five (color)!" or "[[Series/ChikyuuSentaiFiveman Fiveman]]!"
** "Cross Changer!" (''Series/ChoujinSentaiJetman'')
** "Dino Buckler!" (''Series/KyoryuSentaiZyuranger'')
** "Kiryoku Tenshin! Aura/Kiba Changer!" (''Series/GoseiSentaiDairanger'')
** "Super Henkei! Doron Changer!" (''Series/NinjaSentaiKakuranger'')
** "Chouriki Henshin!" (''Series/ChourikiSentaiOhranger'')
** "Gekisou! Accel Changer!" (''Series/GekisouSentaiCarranger'')
** "Install! [[Series/DenjiSentaiMegaranger Megaranger!]]"/"Keitaizer! Install!"
** "Ginga Tensei!"/"Kishi Tensei!" (''Series/SeijuuSentaiGingaman'')
** "Chakusou!" (''Series/RescueSentaiGoGoFive'')
** "Chrono Changer!"/"Time Fire!" (''Series/MiraiSentaiTimeranger'')
** "Gao Access!" (''Series/HyakujuuSentaiGaoranger'')
** "Ninpuu / Jinrai / Tenkuu! Shinobi Change!" (''Series/NinpuuSentaiHurricaneger'')
** "Bakuryuu Change! HA!" (''Series/BakuryuuSentaiAbaranger.'' Mikoto, on the other hand, doesn't do the last "HA!")
** "Emergency: [[Series/TokusouSentaiDekaranger Dekaranger]]!" for the core five. Other Rangers got to personalise it: "Emergency: Dekabreak / Dekamaster", etc.
** "Heavenly Saints, grant us the power of magic! Mahou Henshin! Maagi Magi Magiiro!" / "Tenku Henshin! Goolu Golu Goldiiro!" (''Series/MahouSentaiMagiranger'')
** "[[Series/GoGoSentaiBoukenger Boukenger]]! Start up!" / "Go Go Changer! Start up!"
** "Boil!/Echo!/Sharpen! Power/Cry/Blade of the Beast! Beast on!" (''Series/JukenSentaiGekiranger.'' PowerTrio gets the first, violet gets the second, white gets the third.)
** "Change soul, set! Let's Go On!" (''Series/EngineSentaiGoOnger'')
** ''Series/SamuraiSentaiShinkenger'': "Ippitsu Soujou!" / "Ikkan Kenjou!"
** ''Series/TensouSentaiGoseiger'': "Change card, tensou!" (Tensou is used when activating any Gosei Card power, not just the transformation into Goseiger.)
** ''Series/KaizokuSentaiGokaiger'': "Gokai Change!"
** ''Series/TokumeiSentaiGobusters'': "Let's Morphin'."
** ''Series/HikoninSentaiAkibaranger'': "Juumousou!"
** ''Series/ZyudenSentaiKyoryuger'': "Kyoryu Change! Fire!"
* ''Series/SeiunKamenMachineman'': "DOLPHIN!!!"
* Several Ultraman in ''Franchise/UltraSeries'' have them. The earliest ones said nothing (or just a stylized grunt).
** ''Series/UltraSeven'': "DWUAH!"
** ''Series/UltramanAce'': "Ring Touch!"
** ''Series/UltramanTaro'': "Taro!"
** ''Series/UltramanLeo'': "Leo!"
** ''Series/UltramanEighty'': "EIGHTY!"
** ''Series/UltramanGaia'': "GAIA!"
** ''Series/UltramanCosmos'': "COSMOS!"
** ''Series/UltramanMebius'': "MEBIUS!"
* ''IronKing:'' Iron Shock!
* ''Series/BIMASatriaGaruda:'' "Berubah!", Indonesian for "Change!".
[[/folder]]

[[folder:Professional Wrestling]]
* Parodied - On the 29th January 2001 edition of WWF Raw, Taka Michinoku (of tag team Kaientai) once invoked The Power Of Grayskull while challenging the Dudley Boyz for the Tag Team Championship; they got curbstomped.[[/folder]]

[[folder:Tabletop Games]]
* Done quite a lot in most [=RPGs=] that involve magic. Incantations and the like.
** Most tabletop games don't require the ''player'' to chant anything, as it's assumed the PC says whatever he needs to say to get the desired spell activated (ie, Power Word Kill doesn't specify the word used).
*** Actually, the majority of the incantation is done during the prepariation step. The actions they take to unleash it are simply finishing the last part of the spell. (Sorcerer's use the words to help them focus as their power is largely instinctive).
** Subverted in Dungeons & Dragons 3.5 edition, as a player can take Silent Spell as a feat, allowing one to cast spells without speaking when speaking is usually required, at the cost of a higher level spell slot.
*** There's also the Nonverbal Spell feat in one of the supplements which allows a spellcaster to bypass the use of ''words'' as long as they use some other sound (grunting, mumbling, or even singing). This was initially so that one race which didn't speak could still become a spellcaster. It also allows for a cheaper way of being stealthy than Silent Spell since it doesn't affect the spell slot level.
** However, ''TabletopGame/{{GURPS}}'' has an optional rule for spellcasting using cantrips; you can prepare in advance (or invent on the spot) a poem to cast a spell; longer poems give better effects. The player, not the PC, must recite or read the actual cantrip, and you're not allowed to "stop time" to make up a poem, so you'd better be good at improvisation or have a prewritten one at the ready.
** Spells in ''Kobolds Ate My Baby'' require the player to perform the correct action/speak the correct words. The phrase for casting "Wall of Beer" was "Tappa tappa kegga, wall o'Beer omega!". Being invisible required the player to cross their arms and do their best to look like a brooding vampire.
* Explained away in a ''TabletopGame/{{Shadowrun}}'' book. People in the Shadowrun-verse yell, wave their hands in elegant motions, point, say things [[{{Narm}} quite dramatically]], and other magicky stuff, but when asked this, a mage says that it's all used to help focus mana. It's not necessary, though.
* An exception to the "most tabletop games don't require the player to chant anything" rule was the first edition of ''TabletopGame/TheDarkEye'', which did in fact require exactly that (plus the expenditure of astral points and possibly a die roll). If the player couldn't remember the correct rhymed incantation, their character simply couldn't cast that spell. This was gradually dropped later on, though a number of spell names still reflect their early-day origins.
[[/folder]]

[[folder:Video Games]]
* The main character of ''VideoGame/ViewtifulJoe'' shouts "Henshin-a-go-go, baby!" (sometimes "Henshin around!") to activate his powers and costume because he uses a [[TransformationTrinket voice-activated watch]]. (He only ''needs'' to say "Henshin" - but what fun is that?) Similarly, in the same game, Captain Blue and Sexy Silvia also shout "Henshin!", while Stylish Alastor shouts "Devil Trigger!" and "[[DoubleEntendre Trigger me, baby!]]" In ''Viewtiful Joe 2'', Silvia also shouts "Henshin-a-go-go, baby!"
** In the anime adaptation, when Captain Blue Jr. eventually gains his own powers, he uses a variant of the phrase, saying "Henshin-a-Yo-Yo, baby!" (since he uses yo-yo's as weapons in his transformed state).
** The main villain of the sequel, [[spoiler: Jet Black]], uses "TENSHIN!"
* Averted in ''VideoGame/DevilMayCry'': Although Vergil says some snappy phrases before using his Devil Trigger power and starting a powerful move, it is unnecessary, as using the Devil Trigger sans said powerful move is accomplished wordlessly. Dante and the playable incarnation of Vergil deliver no lines as they use their own Devil Triggers, either.
** Dante in the Playstation 2 version of ''Viewtiful Joe'' however...
*** Highlight for proof that Dante wouldn't know a cool transformation phrase if it hit him in the face with a large trout: [[spoiler:"Devil May Cry's a-rockin' baby, yeah!"]] Fortunately, he usually shortens it to the first three words.
* Kermit's nephew Robin in ''Muppet Monster Adventure'' can turn into monsters after collecting their amulets and get their powers, and has a different call for each one.
* Some of the Lumas in ''VideoGame/SuperMarioGalaxy'' transform into various objects when fed enough star bits by the player. When this happens, they shout 'Transform!!!' which appears on the screen in a speech bubble in a very large, bold font.
** And they appear to shout something that sounds like "Henshiiin!"
* ''VideoGame/MegaManZX'': "MEGAMERGE!/ROCK ON!"
** In the same vein, in order to Wave Change in ''VideoGame/MegaManStarForce'', one has to first say, "EM Wave Change, (Name), On The Air!"
** Subverted, then lampshaded by Omega-Xis in the third game when Geo attempts to Wave Change and fails to before being registered with project Trans Code.
--->'''Geo:''' Man, that's so embarrassing! I even yelled and everything!\\
'''Omega-Xis:''' That's strange, yelling makes everything work!
* The asari of ''Franchise/MassEffect'' always say, "Open your mind, embrace eternity!" before using their mind-melding powers. It's just a religious thing.
* Done with the "[[GratuitousSpanish Gun del Sol]]" from the ''VideoGame/{{Boktai}}'' series. Django charges it by raising the gun sky-ward and shouting '''"[[GratuitousJapanese TAIYOH!!]]"'''
** The Gun del Sol also appears in ''VideoGame/MetalGearSolid4GunsOfThePatriots'', where it is given the less Spanglish name of "Solar Gun" and Snake now charges it by yelling "sunlight!" instead of "taiyō" (unless you're playing the Japanese version, in that case he will still yell "taiyō").
* In ''VideoGame/FlowerSunAndRain'', Sumio Mondo has a computer named KATHARINE (Catherine in the English), which he activates with a variety of codephrases. Here is the first one:
-->'''Sumio:''' A mystery is concealed within this man! An endless journey -- The prey protects its soul -- While the hunter hunts the truth. A requiem solely sung for the search! Truth is singular. It's time to go to work, Catherine! The search culminates here!
* The girls in ''VideoGame/ArcanaHeart'' all call their Arcana with such a phrase. The biggest standout being Kira's "don't ask why, just give me your powers."
* ''VideoGame/SuperMonkeyBall 2'' and it's quite bizarre story mode where the heroes had to chant a song before they could go rolling around a level. According to the subtitles, the song had lyrics, but it all sounded like "Uki uki uki-ki-ki!"
* Combined with a BadassCreed in ''VisualNovel/PrincessWaltz'': A sword in my hand. A vow on my finger. I am clad in white. I will become a contestant in the Waltz.
* In ''VideoGame/BlazBlueContinuumShift'' when Ragna [[spoiler: or Terumi]] activates his Azure Grimoire (thus turning into his [[SNKBoss Unlimited form]]) he shouts "Restriction 666 released! Dimensional interface force field deployed. Code S.O.L. Blazblue activate!"
** Similarly, when activating his Blood Kain buff normally in battle, Ragna tends to shout either "Blood Kain!" or "Unleashing Armagus!" [[VideoGame/BlazBlueChronophantasma or "Idea Engine linked!"]]
* VideoGame/{{Persona4}} has you calling out for your Persona, then hitting a card. It's only apparent that you have to say something when you get the silenced status effect.
* Heather's [[MagicalGirl Princess Heart]] transformation in ''SilentHill3'': "Henshin!... Sexy Beam shubatsu!"
* In Franchise/WonderMomo, when Momo transforms she says the standard "Henshin!".
[[/folder]]

[[folder:Web Animation]]
* Spoofed on ''WebAnimation/HomestarRunner'' with the Strong Bad E-mail "lunch special", in which Strong Bad thinks that getting Bubs to say his name backwards without the first B (in other words, "sbu") will make him give away a free lunch special. Eventually, Bubs says it, and reveals that it doesn't make him give away a free lunch special but rather makes him lose his ability to fly (though he could really only hover a few inches above the ground anyway).
-->'''Bubs:''' Why are you trying to get me to say Sbu?\\
'''Strong Bad:''' THERE! You said it! Now you gotta give me a free lunch special!\\
'''Bubs:''' No, no, no. Getting me to say my name backwards minus the B just makes me lose my super power!\\
'''Strong Bad:''' What super power?\\
'''Bubs:''' Being able to fly.\\
'''Strong Bad:''' You can fly!?\\
'''Bubs:''' Well... not anymore, I can't.\\
'''Strong Bad:''' Oh, right.
** The email "shapeshifting" pokes fun at this, with Strong Bad imagining himself gaining the ability to shapeshift and, in addition to having to put up with pointless rules and restrictions, having to activate the power out loud:
--> "Shapeshift unto... a Sumatran tiger!" '''*DWAYNE!*'''
[[/folder]]

[[folder:Web Comics]]
* ''Webcomic/DresdenCodak'' has the Tokamak twins, not related to the Wonder Twins, and SCIENCE.
-->'''Alina:''' Probability distribution of... electron cloud!\\
'''Dmitri:''' Density with mass reaching boundaries of... the Chandrasekhar limit!
* In ''Cheer,'' Jo tries to activate the mysterious (and thus far useless) wand she's found [[http://cheer.thewotch.com/index.php?date=20060706 via Grayskull phrases]], similar to Peter Parker trying to [[HowDoIShotWeb use his weblines]] in the first ''Film/{{Spider-Man}}'' movie. She even starts to try the original, but doesn't get to finish.
* Parodied in ''Tales of Mynarski Forest''; when the delusional Heywood raises his "magic sword" to the sky with a call of "By the Powers of Numbskull!" he gets struck by lightning with [[http://mynarskiforest.purrsia.com/xsl06_21.htm predictable results]].
* The Ignition Weapons from ''Webcomic/TowerOfGod'' unleash their powers by a very short version of this trope, e.g.: "Narumada, Ignite!" Getting them to listen to you is often a much more complicated matter.
* Played with in one ''Webcomic/ElGoonishShive'' [[FillerStrips filler comic]]: Ellen, having nicknamed her boobs "The Wonder Twins", yells "Wonder Twin powers... ACTIVATE!"
-->'''Ellen:''' Damn. I was hoping [[MostCommonSuperpower they'd get bigger]].\\
'''Grace:''' Are you wearing a towel as a cape?
* In ''Webcomic/SluggyFreelance'', Zoe's transformation powers are enacted by the words "shupid" and "kwi". However, this works whether said by her or somebody else. (Kind of has to, since her alternate form is that of a camel... which can't talk.)
* In ''[[http://www.wcihigh.com/?p=259 WCI High]]'', plain-looking Blossom Pearl transforms into sexy Awesome Girl by using her magic word, which is actually "MAGIC WORD", [[spoiler: an acronym which stands for "Mighty Awesome Girl I Call, With Outstanding Rackage, Doll!"]]
* ''Webcomic/PvP'' featured a comic about the minor random character Lolbat, who is shown to be a child who activates the power of ancient memes with the phrase, "It's Peanut Butter Jelly Time!"
* Averted in ''Webcomic/TheOrderOfTheStick'': while V does say "Shapechange" before transforming into [[spoiler: a pink dragon]] for the first time, this is not what actually triggers the transformation. Rather, virtually all spellcasting in ''[=OotS=]'' has ''the name of the spell'' as a verbal component. The next time V transforms, no verbal statement is necessary, as the ''Shapechange'' spell's duration has not expired.
* ''Webcomic/{{XKCD}}'': [[http://xkcd.com/146/ CAREBEARSTARE!]]
* At one point in ''Webcomic/BadGuyHigh'', one of the kids got a He-Man-esque suit and a bunch of powers from some magic hermit. To call his powers, he had to call the hermit's name [[note]]The name was the initials of various DC heroes, but can't recall the order[[/note]] and a lightning would strike him, changing him. Saying it again restored his form, so he made that mistake a couple times. [[spoiler:And once when [=SuperDan=] was holding him down on the ground, he recited the word a couple times so [[CrowningMomentOfAwesome the lightning would strike Dan instead]].]]
* In ''Webcomic/EmergencyExit'', Karl Tameron activates his couch robot by saying the phrase, "I sing the body electric," the beginning of a Walt Whitman poem. While this is not an example, it happens that later that same phrase not only transforms his couch but also seems to give him some manner of super powered electronics control, which satisfies the criteria. Fridge logic dictates that it's possible that he would have gained the super powers if he had a face the first time he said it and didn't need to use the speaking program from the portal bracelet, as he did not say the words himself that time.
* ''Webcomic/{{Sinfest}}'' [[http://www.sinfest.net/view.php?date=2009-01-11 remembers the grayskull]]. Being performed [[LoonyFan Seymour]], this didn't work well.
[[/folder]]

[[folder:Web Original]]
* Possibly in a reference to ''Franchise/PowerRangers'', the Dimensional Guardians from the web fiction serial ''Literature/DimensionHeroes'' must shout "Dimensional Guardians, power up!" to activate their Guardian powers.
* ''Literature/WhateleyUniverse'': When ActionGirl Chaka gets a set of magical gloves that - once invoked - let her make four extra-hard punches, she has to choose the invocation phrase. Being a wacky teenager in a superhero world, she chose [[ComicBook/FantasticFour "It's clobberin' time!"]].
* ''WebVideo/AtopTheFourthWall'': "INTERNET REVIEWER!"
* Super-speedster Jenny Thunder, a hero from the ''GlobalGuardiansPBEMUniverse'' activated her speed powers by yelling out the phrase "THUNDERBOLT POWER NOW!"
* ''WesternAnimation/HeManAndTheMastersOfTheUniverse1983'' and ''WesternAnimation/SheRaPrincessOfPower'' doing this was mocked mercilessly by WebVideo/TheNostalgiaChick: "'''By the honor of pep-talks!'''"
* Equally mocked by WebVideo/TheNostalgiaCritic in ''Return of the Nostalgiac Commercials'', which included a 1-900 number for He-Man (yes, really).
-->''Fabulous stories about what I may or may not be wearing will be revealed to you when you hold aloft your mighty phone and say: "I got parents' permission." '''I HAVE PERMISSION!'''''
* ''WebVideo/TheQuestForGeekdom'': "BY THE POWER OF [[CampGay GAYSKULL!]]"
* ''MyWayEntertainment'': "Black Power, motherfucker!" "Deep penetration!" "King Chili, motherfucker! Yeah~!" "Fried rice!" "Jose Canseco!" "Dragon shit!"
* ''WebVideo/ManateeGirlTheMovie'' has "Manatee Girl Planet Saving Powers Activate!"
[[/folder]]

[[folder:Western Animation]]
* This trope takes its title from ''WesternAnimation/HeManAndTheMastersOfTheUniverse1983'', where that CatchPhrase changed unassuming Prince Adam into his titular alter-ego. The much less known power-''down'' phrase (used once each in the 1980's series and [[WesternAnimation/HeManAndTheMastersOfTheUniverse2002 the 2000's series]]) is "Let the power return!"
** Ironically (since he's the TropeNamer), it's not ''just'' the phrase that transforms him, he needs to be holding his magic sword (which he pulls out of {{Hammerspace}}). At one episode where he ventures to Orko's planet, where everything seems to work backwards (eg Orko's magic works correctly, and Adam's flame-throwing wrist gun spits out water instead), he had to recite the whole phrase in backwards to transform (he didn't transform when he said the phrase as normal early in the episode, then figured it out after some observing and analysis).
** ''WesternAnimation/SheRaPrincessOfPower'': He-Man's DistaffCounterpart (and SeparatedAtBirth twin sister), She-Ra, used a minor variant beginning, "For the honor of Grayskull..." In an episode when Adora (She-Ra's alter-ego) is rendered unable to speak, she cannot transform and is powerless until she recovers her voice. In another episode she is also rendered unable to transform when the orb on her sword is cracked by a powerful [[WaveMotionGun beam attack]] from the Horde (fortunately she gets it repaired after performing several difficult labors that test her resolve).
* ''Franchise/{{Transformers}}'': Possible stretch, but when time permits, conversion to robot mode is accompanied by a transformer calling its own name, then saying, "Transform!"
** ''WesternAnimation/BeastWars'' used this trope more extensively, with "Insert Name Here, Maximize!" for Maximals, "Insert Name Here, Terrorize!" for Predacons and "Beast Mode!" for reversing it. Later in ''Beast Wars'', some had vehicular modes with specialized names (at least once, Rattrap called his "Knieval Mode"). In ''WesternAnimation/BeastMachines'', it was implied that the voice command was required, but there were a fair number of times in the original when they didn't use the voice activation.
*** In ''WesternAnimation/BeastWars'', Dinobot specifically changed his code whenever he switched sides.
** "I Am Transformed" for the ''WesternAnimation/BeastMachines'' Maximals (a plot point in the early episodes, as the characters needed to learn how to transform, as it had previously been handled by an onboard computer in them.) "I am transformed" was more of a ''mantra'' as they tried to enter the mental state needed to transform without their computers.
** Whereas the Vehicon Generals had their own personalized codes. "Thrust, overdrive!" "Jetstorm, afterburn!" "Tankor, pulverize!"
* The ''WesternAnimation/{{Centurions}}'' had the activation phrase, "Power-X-Treme!" (or rather "pow-ER ext-REEM!") to beam down their weapons.
* ''WesternAnimation/CaptainPlanetAndThePlaneteers'': "[[{{Invocation}} Let our powers combine]]! Earth!"
** "Fire!"
** "Wind!"
** "Water!"
** [[WhatKindOfLamePowerIsHeartAnyway "Heart!"]]
** "By [[AllYourPowersCombined your powers combined]], I am Captain Planet!"
*** And when the good deed has been done : "Remember Planeteers, The Power is Yours." to be the powers uncombined, though the first part was optional.
** It wasn't just necessary for the combination, either. To even use their powers individually, they first had to call out the name of their power.
* ''WesternAnimation/SuperTed'' had the phrase "I'll just say my secret magic word...", which the teddy bear would then whisper, turning into [=SuperTed=]. The word itself was never revealed on-screen, and in fact a lot of people think "I'll just say my secret magic word..." ''was'' the magic word. However, in one episode [[BigBad Texas Pete's]] [[MinionWithAnFInEvil dim and not particularly villainous henchman]] Bulk overheard it and used it to turn into Super-Bulk. The same episode had [=SuperTed=] [[EasyAmnesia forget the word himself]]. This seemed to ignore the fact that Mother Nature hadn't ever given Bulk a magic potion to become super powered... [[EpilepticTrees that we know of.]]
* ''WesternAnimation/ThunderCats''' and its [[ContinuityReboot reboot]] ''WesternAnimation/ThunderCats2011'' have several:
** Lion-O's SituationalSword, the Sword of Omens, requires him to say "Thunder! Thunder! Thunder! [=ThunderCats=], Ho!" to cause the sword to lengthen from [[RetractableWeapon dagger to longsword length]] unlock its [[SwordBeam full combat potential]] and [[BattleCry rally the troops]] to battle with a BatSignal.
** A simple "[=ThunderCats=], Ho!" or "Ho!" is sometimes sufficient to fire a bolt, temporarily grow the sword, and activate a number of other context-sensitive powers. In the original, Lion-O did occasionally grow the sword without so much as a word.
** "Sword of Omens, give me [[{{seers}} Sight Beyond Sight]]!" allows Lion-O to use the sword's PsychicPowers. This particular example is parodied in the ''WesternAnimation/FamilyGuy'' movie, where Lion-o uses the sword to spy on Cheetara in the bathroom.
** In the original, when separated from it, Lion-O could say "Sword of Omens, [[SummonToHand come to my hand!]]" to get it back. This even worked over interstellar distances, but [[IdiotBall he didn't use it as often as he should have.]]
** A villainous example: BigBad Mumm-Ra transforms into a OneWingedAngel form with the incantation "Ancient spirits of evil, [[TransformationSequence transform]] this decayed form, ''into Mumm-Ra''... '''the Ever-Living!''' [[EvilLaugh Bwa ha ha ha HA!]]"
** In one particularly embarrassing original series moment that that Mumm-Ra will never live down, ''Snarf'' of all people takes advantage of this catchphrase to become even more beefy than Mumm-Ra himself. Clearly Mumm-Ra's transformation chamber could do with better security.
** Mumma-Ra's good counterpart Mumm-Rana uses "Ancient Spirits of Goodness, transform this gentle form to Mumm-Rana, the Ever Good."
* The sister series ''WesternAnimation/SilverHawks'':
** It also has a villain with a transformation speech: "Moon Star of Limbo! Give me the might! The muscle! The menace! Of MON...STARR!!"
** On one occasion, the villains needed to charge a box with the energy in order to break Mon-Star out of jail. The AddedAlliterativeAppeal was changed from '''M''' to '''P''' ("Moon Star light. Enter this power pack. Give it the punch, the power, the potential, to free Mon-Star!").
* ''WesternAnimation/WinxClub'': Before 4Kids edited it, Bloom says "Bloom Magic Winx!" some of the time before transforming, with the other fairies substituting their names instead. Around season 2, it got reduced to just "Magic Winx!" When the girls earned [[FrillyUpgrade new outfits]], 4Kids did have the girls saying "Go Enchantix!" for a while.
* Possibly similar to ''WesternAnimation/InspectorGadget's'' "Go, Go, Gadget ''X!''", a phrase that was used to activate the required gadget 80% of the time.
** You mean the wrong one 80% of the time.
* ''WesternAnimation/{{Superfriends}}''
** The ComicBook/WonderTwins, from the second season, would shout "Wonder Twin powers, ACTIVATE!" to, well, activate their WonderTwinPowers. This was followed by Zan shouting, "Form of (something made of water or ice)!" and Jayna shouting, "Shape of (an animal or alien creature)!" (Interestingly, the comics made it clear that this wasn't required at all, but just a habit; presumably as a courtesy to [[ViewersAreMorons the audience who wouldn't understand that the Twins had just shifted shape]].)\\\
This habit, and the entire concept of the Wonder Twins, was hilariously subverted in a [[http://www.youtube.com/watch?v=ePLXE8pLT5Q Cartoon Network promo]] ([[http://www.youtube.com/watch?v=1QBYcJ5u_pA&t=7m copy with better audio]]) disguised as an Eighties-vintage "you can do anything you set your mind to" spot: after telling the kiddies they don't need superpowers to be cool, Jayna transformed into a green tiger, and Zan into a bucket of water... whereupon he began lamenting his [[WhatKindOfLamePowerisHeartAnyway lame superpower]], and exclaimed, "I could be defeated by a sponge. It wouldn't even have to be an ''evil'' sponge!" [[HilarityEnsues And an evil sponge (you can tell by the eyebrows) leans out from a group of lurking villains.]]
** ''Challenge of the Superfriends'' added Apache Chief and Samurai as token ethnic characters to their line-up. Apache Chief could grow to 50 feet tall by saying "Inekchok!", which the narrator once assured us was the Apache word for "giant man". Apache Chief's power was parodied by ''WesternAnimation/FamilyGuy''. Saying "Inekchok" makes ''Quagmire's penis grow larger''!
** Samurai could turn into a tornado by saying "Kazi noyo ni hiyaku!", or turn invisible by saying "Koya ningi!" To H-B's credit, Samurai was using genuine Japanese: "Kaze no yō ni hayaku" means "As swiftly as the wind", and "Tōmei ningen" means "Invisible man".
* Used by ''WesternAnimation/{{Freakazoid}}'', without even LampshadeHanging it to any real degree. He has to say "Freak out!" to transform into Freakazoid, and "Freak in" to turn back into mild-mannered nerd Dexter Douglas. When Dexter says "freak out", he always precedes it with an extended "Ah" sound, like the chorus to the disco song "Le Freak" by CHIC.
* In ''WesternAnimation/FredAndBarneyMeetTheThing'', young Benjy Grimm would transform into The Thing by touching his magical rings together and saying "Thing Ring, Do Your Thing!"
* Subverted in ''WesternAnimation/DuckTales'', where BunglingInventor Gyro Gearloose programs the Gizmoduck suit to be activated by the phrase "blatherskite", believing that nobody uses it. Little did he know that "blathering blatherskite" was mild-mannered accountant Fenton Crackshell's favorite expression and that he would transform into Gizmoduck for the first time purely by accident after uttering his own phrase (instead of just "blatherskite") standing too close to the suit. In another episode, Launchpad starts using the expression, leading to some SecretIdentity close calls. And in a later episode, the suit somehow shrinks in the wash... and its activation word (somehow) becomes "blab".
** The power suit seems to be able to hear the phrase no matter how far away the speaker is. In one episode, Fenton is hundreds of miles away and needs the Gizmoduck suit. He says the phrase and it activates, and flies across the country to get to him.
*** Not so much as it works that when Fenton is not within the suit's range, he calls it and says the word through the telephone. The reason that he had his mother use it the one time was because he forgot to turn on the suit's answering machine.
** As noted above, the actual phrase is only "blatherskite," chosen as the most obscure word in the English language. The blabbering part is just Fenton's expression, and he never realizes that he only needs to say the second half.
* The spell that serves as a modifier for Raven's powers in ''WesternAnimation/TeenTitans'' is "Azarath Metrion Zinthos!"
** Similarly, an issue of ''ComicBook/TeenTitansGo'' had the Titans' powers get juggled around, so Beast Boy ended up with Raven's magic and demonic taint. Her mantra doesn't work for him because he doesn't know what they mean, so she suggests he come up with something meaningful to him. He decides on "[[TrademarkFavoriteFood Tofu]], Gamestation, [[CrowningMomentOfHeartwarming Terra]]."
* The ''WesternAnimation/{{Battletoads}}'' cartoon pilot had the three teenage protagonists shout out "Let's get warty!" to transform into their toad counterparts. A pretty stupid catchphrase, but not half as bad as what many people thought they said: "Let's get ''horny''!" (As in horny toads. Hopefully.) "Let's get normal" was used for the reverse transformation.
* Spoofed on ''WesternAnimation/TheGrimAdventuresOfBillyAndMandy'', where in one episode, Grim uses the exact same speech as He-Man to teleport his magical scythe into his hands. He has never before, and never again does need to say those words to do that.
** Grim may have just been having fun. Despite his usually dour demeanor, episodes have repeatedly shown that under the death's hood lurks a big goofball.
* ''WesternAnimation/ReBoot'' has "[=ReBoot=]". [[TitleDrop Simple, eh]]?
** Along with a tap of their symbol, usually...
** Spoofed during ''Nullzilla'', where the characters summon vehicles for a CombiningMecha with voice commands. Bob, Dot, and Enzo get the usual speech related to the vehicles, but Frisket ''barks'' for his and Mike has to say [[ButtMonkey "Gnat, slightly annoyed, high pitched buzzing force"]].
* The short-lived ''WesternAnimation/TheAvengersUnitedTheyStand'' cartoon based on the Marvel [[Comicbook/TheAvengers comic book of the same name]] had Ant-Man screaming ''Avengers Assemble!!'' followed by the transformation sequence of 3/4 of the team putting on powered armor. Scarlet Witch, Tigra and The Vision didn't wear any, being mutants and a robot respectively, so they were left out of the transformation sequence.
* The MerchandiseDriven show ''WesternAnimation/KingArthurAndTheKnightsOfJustice'' had Arthur and his Knights activate their magical armor by putting their fists on the Round Table and reciting their oath:
-->'''Arthur:''' I am King Arthur.\\
'''Knights:''' And we are the Knights of Justice. We pledge fairness to all, to protect the weak and vanquish the evil!
* In ''WesternAnimation/{{Jem}}'', a rare western MagicIdolSinger series, Jerrica would "transform" into Jem by touching her earrings and whispering, "Showtime, Synergy!" This was actually a slight subversion of the trope, however, as this wasn't a magic incantation; the earrings enabled her to communicate with the advanced computer system called Synergy, and "Showtime" was the code to tell Synergy to project the computerized hologram which changed Jerrica's appearance into that of Jem. (Synergy could be contacted in the same manner to project other holograms, usually with more explicit commands.)
** There was also an equivalent "power down" phrase: "Show's over, Synergy."
* The segment "Arabian Knights" from ''WesternAnimation/TheBananaSplits'' had the sorcerer Bez the Beast transform into a different creature by proclaiming, "Size of a... (dog, elephant, cow, what-have-you)!"
* ''WesternAnimation/TeamoSupremo'''s transformation sequence, which had all three of the kids jumping with Brenda's skipping rope, was always triggered by Crandall saying, "Rope me, Brenda!" (obviously not in the way shown [[http://outcastsproductions.deviantart.com/art/WHAPPAH-13099854 here]], though one wonders if he ever wanted it that way).
* 90's toon, ''WesternAnimation/MummiesAlive'' had the four titular mummies proclaim "With the strength of Ra!" before [[StockFootage going through their transformation sequence]].
* In ''WesternAnimation/DefendersOfTheEarth'', the Phantom would activate his super-strength by chanting "By jungle law, the Ghost Who Walks calls forth the power of ten tigers." His transformation sequence would then show... varying numbers of tiger heads passing into his body.
* In ''WesternAnimation/{{WITCH}}'', the team transforms when leader Will holds up the Heart of Kandrakar and calls out "Guardians Unite!", then each girl calling out their element (''Fire! Water! Earth! Air!''). Will, being the one bestowed with "WhatKindOfLamePowerIsHeartAnyway" goes through three different phases throughout the two seasons: in Season One, she was first up and just GRUNTED; the first half of Season 2, the grunt was replaced with "With Heart!"; when she FINALLY gained her element in the second half of Season 2, she's shunted to the end, but says "Quintessence!". It's also revealed that this goes the same for ALL Guardians, as Nerissa and the members of C.H.Y.K.N. say this when they transform with the Seal of Nerissa.
** "Guardians Unite" was an invention of the animated series, as the comics only had the girls naming their powers (except for Will). Also, in most other countries, the translation of the phrase is a simple straight translation. The most notable (if not only) exception is the French dub, which uses "Cristallisation" instead (even though the show was animated in France).
** And in the comics, after "New Powers" the four girls call their element, then Will call "The power to unite them". Could be a problem if she had to do an individual transformation.
* ''WesternAnimation/PrincessGwenevereAndTheJewelRiders'' has "By the magic of the (X) Stone". Which however does not apply to Kale and her Dark Stone... maybe an EvilLaugh does the job?
* The Secret Scouts in ''WesternAnimation/{{Dinosaucers}}'' would make use of their [[RingOfPower Rings of Power]] by saying, "Secret Scouts ring, power up!"
* The ''WesternAnimation/IronMan'' cartoon of the 90's had this. When Tony needed the armor he was currently wearing to be something else, he'd call the other armor by name, and his chassis would simply change accordingly. This was a way to integrate the vast variations of Iron Man armor from the comics.
* ''ComicBook/{{Shazam}}'': Captain Marvel can apparently '''weaponise''' his transformation sequence, if his appearance in ''JusticeLeague'' is anything to go by. While [[LetsYouAndHimFight battling]] {{Superman}}, he caught Supes in a BearHug, called out his transformation phrase, and the bolt of lightning that would normally have transformed him back into Billy Batson instead struck Supes for damage.
** In ''WesternAnimation/BatmanTheBraveAndTheBold'', he would ''kill Starro, the season's BigBad,'' by this manner, getting under him and saying "Shazam" repeatedly and letting the lightning do the rest. [[spoiler: However, the Faceless Hunter, Starro's herald, would use the stolen powers of the captured Bwana Beast to fuse Starro's body and its smaller star creatures into a massive conglomerate that he controlled, and ''that'' couldn't be stopped so easily.]]
** This is an adaptation of a tactic used at least twice in SilverAge DC comics. After Dr. Sivana resurrected BlackAdam, the latter villain was fighting with Captain Marvel and called down the magic lightning, but used his super-speed to ''dodge'' it so that it hit Cap, transforming him into Billy. Later, in a JLA/JSA crossover, Superman had been driven into a murderous rage by red kryptonite, so Cap taunted him into attacking. Just before the two heroes collided, Cap said the secret word and the ''magic'' lightning struck, not only transforming him into Billy, but also clearing Superman's head -- just as well, because Billy was falling out of the sky!
** Later adapted to KingdomCome, where Captain Marvel used this tactic against Superman ([[spoiler: Billy/Cap was BrainwashedAndCrazy]]), also using super-speed to dodge the lightning and make it hurt Superman. The combat in JusticeLeagueUnlimited animated series mentioned above is more likely a MythologyGag to this KC one, which, in turn, is a mythology gag to the Silver Age ones.
*** Captain Marvel then gets to use this stunt in his [[spoiler: DyingMomentOfAwesome, sacrificing himself by using the lightning to detonate a bomb in mid-air and prevent it from reaching its intended ground zero]].
* ''WesternAnimation/DoubleDragon'' has "For might!" "For right!" "We are Double Dragon!"
* This is one of the two ways to turn into WesternAnimation/SheZow, the owner of [=SheZow=]'s Glamazon Power Ring must say "You Go, Girl!". To change back, the ring owner must say "She-Yeah!"
* In TheAdventuresOfTheAmericanRabbit, while Rob (AKA: the American Rabbit) doesn't have a phrase for transforming into the American Rabbit, he does have a phrase for transforming back into Rob: saying his own name.
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