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->''"But wait! There's more! There's... there's not really more... um... that's about it."''
-->-- '''Doctor Doofenshmirtz''', ''WesternAnimation/PhineasAndFerb''

(When reading this entry, please instruct the voice in your head to use a tone of rapid, breathless excitement to properly convey the importance and amazement involved.)

A common phrase often heard in infomercials that resemble a high pressure sales pitch! After demonstrating why the product is the best thing ever, how it lets people [[TooIncompetentToOperateABlanket who don't know how to use a strainer to drain pasta without burning themselves]] and does your taxes for you! A price is set! But wait! There's more! In addition to the product, you can get more of them, in a handy travel size, along with this other product that helps you sort your drawers and store food, and costs far more than a couple of mason jars or some of those Glad disposable tupperware things!

All this for only [[HehHehYouSaidX 69]].[[AndNinetyNineCents 99]], or FourEqualPaymentsOf 49.99! OperatorsAreStandingBy! But only [[IfYouCallBeforeMidnightTonight if you act now]]! Don't think, it's a great deal! Buy now! [-OfferVoidInNebraska-].

(Your mental voice may calm down now, if it wants to.)

A stock phrase uttered by infomercial hosts after telling you all about the great product they're hawking. They proceed to sweeten the deal by adding a few more things, or refills, or another product that's not selling so well on its own, or "double your order" when that's how much they intended to sell for the price in the first place. But only if you act now! Now! Now!

It's nice to know that ads still use this phrase, because that means ''even the commercial'' [[TheTapeKnewYouWouldSayThat knew you were about to change the channel]].

The phrase has become so associated with infomercials that it's hard to believe that it's OlderThanSteam, but it's one of the oldest tricks in the book. The only reason that we can't date it back before the 1400s is that we simply don't know a lot about common life before the Renaissance - until then, nobody wrote down what the average person said or did (or if they did we don't know it). Suffice it to say that archaeologists wouldn't be at all surprised to find the Latin equivalent of "But wait! There's more!" scrawled on the wall of a Pompeii shop.



* Ron Popeil wasn't the TropeMaker, but he certainly [[TropeCodifier popularized it]] in 20th century America.
* In Australia, Tim Shaw was notorious for this to the point where he introduced an award at the Logies with this trope which included steak knives.
* This is also associated with the late Creator/BillyMays.
* Notably parodied in a Volkswagen commercial, where even the breathlessly excited voice wearied of revealing the car's features.
* Many infomercials no longer use it entirely straight, but rather with an obvious wink and a nod in the shiller's voice, knowing that the audience is familiar with the line.
* Not the same thing as throwing something in for free (usually), but a SpiritualSuccessor to this trope can be found in corporate presentations at tech conventions, in which the original speaker goes back on stage to announce "one more thing", usually a surprise update to a popular product line. Popularized by Steve Jobs' keynote speeches for Apple.

[[folder:Anime & Manga]]
* Megumi uses this line on Satou, Misaki and Yamazaki in episode 18 of ''LightNovel/WelcomeToTheNHK'' in order to sell them on the dietary supplement/keep Satou in the pyramid scheme.

[[folder:Fan Works]]
* Parodied in [[http://transformers-mosaic.deviantart.com/art/Brought-to-you-by-98639628?q=favby%3Atheminttu%2F1224339&qo=377 this]] ''Franchise/{{Transformers}}'' parody comic, in which [[{{NamesToRunAwayFromReallyFast}} SwindleCo]] is selling a weapon so awesome, it's illegal to mention by name.
* Jedite does this occasionally in ''WebVideo/SailorMoonAbridged''.

[[folder:Films -- Live-Action]]
* ''Film/ScaryMovie'' parodies this trend when the killer is explaining his actions.

[[folder:Live-Action TV]]
* In the ''Series/NCISLosAngeles'' episode "In The Line Of Duty", Eric parodies this trope while presenting evidence to the rest of the team, including saying the trope name verbatim.
* ''Series/HorribleHistories'': Nero does this while reciting his deeds in "The Evil Emperors' Song", where four of the nastiest Roman emperors try to [[EvilerThanThou outdo each other]] via VillainSong:
-->'''Nero:''' ''Poisoned my stepbrother, ordered men to kill my mother,\\
Tried to drown her but she fled, so I had her stabbed instead!\\
Wait, there's more!\\\
With my first wife, dear Octavia,\\
I showed truly bad behaviour,\\
Chopped her head off, gave it to\\
My girlfriend who I then killed too!''

* The Music/TomWaits song "Step Right Up" from ''Music/ClosingTime'' parodies this StockPhrase and the associated commercial banter by endlessly cataloging all possible amenties into a single pitch. Waits was very upset when Frito-Lay used a [[SuspiciouslySimilarSong soundalike]] for a Cheetos ad.
* Music/WeirdAlYankovic's early song "Mr. Popeil" is an homage to Ron Popeil's commercials, in the musical style of Music/TheB52s.
* Jihad Jerry and the Evildoers (A.K.A. Jerry Casale of {{Music/Devo}}) has the song "That's All She Wrote" which includes this phrase in the chorus. Considering how often Devo parodies corporate taglines, this is probably no coincidence.

[[folder:Theme Parks]]
* In the former ''Theatre/GhostbustersSpooktacular'' show at [[Ride/UniversalStudios Universal Studios Florida]], when showing off the "Ghostbuster starter kits" to the guests, Louis Tully mentions, "But that's not all! Because if you act right now, we'll throw in these handsome ghost blasters for no extra charge!"

[[folder:Video Games]]
* ''VideoGame/MonkeyIsland'':
** Spoken by [=LeChuck=] in ''VideoGame/TalesOfMonkeyIsland Chapter 4: The Trial and Execution of Guybrush Threepwood'', [[spoiler:when, after confessing to the court that he was the one who spread the Pox of [=LeChuck=], he has something else (i.e., the Voodoo Lady's diary) to show to the court.]]
** As an archetypal SnakeOilSalesman, Stan also frequently says this line.
* In ''VideoGame/{{Persona 4}}'' this happened weekly, without fail during the in-universe shopping show, "Tanaka's Amazing Commodities."
* Pascal uses the exact line in ''VideoGame/TalesOfGraces'' when presenting her Derris Bit invention.

[[folder:Web Animation]]
* From ''WebAnimation/BananaNanaNinja'':
-->'''Sudoku:''' ''[in his pitch for the [[MorphWeapon Omni-Functional Kitchen Gadget]]]'' It slices! It dices! It sautees! It purees! It frappes! It even does the dishes! ''But wait -- that's not all!'' Act now and you'll also get this Ridiculously Complicated Cheese Grater, absolutely free!\\
'''Clea:''' But doesn't the Omni Gadget grate cheese for you?\\
'''Sudoku:''' ''[demonstrating the OFKG's cheese-grating capability]'' Of course it does!
* In the ''Webcomic/CyanideAndHappiness'' short "Book", the salesman says this at one point. There's then an awkward pause while the other guy waits for him to continue, and just as he's about to interrupt, the salesman resumes his pitch at an ever faster speed than before.

[[folder:Web Original]]
* WebVideo/TheNostalgiaCritic is in the habit of saying this in his strained, pained ironic way when the stupidity of a particular scene just keeps coming. [[http://www.youtube.com/watch?v=KVV3MDJp5Xo Here's an example.]]
* The Pythia in ''Literature/GreekNinja'' says this to Sasha after she's dropped the bomb on her that [[spoiler: she's the reincarnation of Eli of Thrace]].

[[SelfDemonstratingArticle BUT WAIT! There's more!]]

[[folder:Western Animation]]
%%* The plot of a ''WesternAnimation/PinkyAndTheBrain'' episode.
* On ''WesternAnimation/PhineasAndFerb'', Doofenshmirtz creates the scorch-inator to destroy the towers that broadcast infomercials, because he has an addiction to them and it's taking time away from his evil plans. His speech to Perry the Platypus is in the form of an infomercial, and at the end he says: "But wait! There's more!" It is then revealed he doesn't actually have anything more to say.

[[folder:Real Life]]
* In a rather unorthodox example, there was a speech given on the floor of the Canadian House of Commons by Finance Minister Jim Flaherty in around 2007 during which another Conservative MP sitting behind him would shout, "But wait, there's more! There's more!" after every spending promise.
* [[Series/BillNyeTheScienceGuy Bill Nye]] invokes a variation of it ("Wait, wait, there's more!") in his famous debate against KenHam, [[https://youtu.be/z6kgvhG3AkI?t=1h18m24s when talking about the topminnows and sexual reproduction]].