[[quoteright:250:[[{{LEGO}} http://static.tvtropes.org/pmwiki/pub/images/lego_globe.jpg]]]]
[[caption-width-right:250:[[StealthPun Even for God, that would take nearly a week.]]]]
If there's one commercial children's toy that is far more iconic than others, it would be [[{{Lego}} LEGO]]. They may go by different brands, but building blocks are pretty much always associated with the name LEGO. They're easy to use. They let our imaginations run rampant. They let us act out horrific acts of violence without consequences (Besides breaking them, but the base parts are [[TonkaTough pretty damn indestructible]], sans the ones smaller than one-fourth a cubic centimeter). And there's also something just plain [[RuleOfCool cool]] about seeing iconic characters in the LEGO-man look. Not to mention how ''adorable'' [[AdorableEvilMinions little LEGO stormtroopers]] are.

Therefore many people have started using LEGO as the literal building blocks of their medium so that [[ExactlyWhatItSaysOnTheTin everything gets built of LEGO]]. This ranges from webcomics with LEGO being photographed rather than drawings, through LEGO stop motion to people design video game worlds specifically to mimic the appearance of LEGO. They are taking the fun, characterful and innocent character of LEGO and building it right into their works.

The positive light LEGO blocks have been getting recently seems to indicate that LEGO may very well be the heir to the [[EverythingsBetterWithPenguins penguin throne.]] One of its clear advantages is its accessibility to amateurs- all you need is a bucket of LEGO blocks (although ''that'' may need [[CrackIsCheaper a bucket of cash]]) and imagination to create full sets and characters.

[[MemeticMutation Also, don't step on them while barefoot]]. [[AgonyOfTheFeet It hurts like hell]].

Not to be confused with LegoGenetics. For examples of LEGO just popping up in fiction, see {{LEGO}}.

Compare GemEncrusted (everything's covered with jewelry).
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!!Examples:

[[foldercontrol]]

[[folder: Advertising ]]

* One ad for the Honda Element featured the car being built from the ground up using {{LEGO}}. (Well, Mega Bloks technically, but the effect is the same.)
* In February 2014, an [[http://www.youtube.com/watch?v=HSbYBzUEQlc adbreak]] on {{ITV}} featured Lego versions of existing ads for the [[https://www.youtube.com/watch?v=ILxjxfB4zNk British Heart Foundation]]; [[https://www.youtube.com/watch?v=M8x_mm91HXg BT Broadband]]; and [[https://www.youtube.com/watch?v=Zpl9-QO2bC0 Premier Inn]]; as well as an exclusive Confused.com advert; concluding with the trailer for ''WesternAnimation/TheLegoMovie''.

[[/folder]]

[[folder: Comics ]]

* During September and October 2013 Marvel did variant covers for a lot of their major comics at the time. The variants where done in LEGO and where made to coincide with the release of the LEGO Marvel Super Heroes video game.

[[/folder]]

[[folder: Film ]]

* Although it's easy to miss if you're not paying attention, in the movie ''TimeBandits,'' Evil's castle is made of giant LEGO blocks.
* The ''Film/MontyPythonAndTheHolyGrail'' DVD has an extra on it where you can watch the Camelot musical sequence redone with LEGO minifigs. It's quite adorable.
* ''WesternAnimation/TheLEGOMovie'', natch. Even water, smoke and explosions are made of LEGO! [[spoiler: The only subversions are the artifacts coming from the real world]].

[[/folder]]

[[folder: Literature ]]

* SophiesWorld calls LEGO "the most ingenious toy in the world," due to its ability to nigh-endlessly be built into something, destroyed, and then built again into something else much like the Greek philosopher Democritus thought with his version of atoms.

[[/folder]]

[[folder: Live Action TV ]]

* James May (of ''TopGear'' fame) wrote and presented a series in Autumn/Winter 2009 called ''Toy Stories'', in which he makes the toys of his youth full-sized and awesome, to get today's kids involved in old-style entertainment. Among other things, this included making a full-sized, fully functional two-story house -- including toilet, shower and (uncomfortable) bed -- almost entirely out of LEGO. Sadly, it was on borrowed land in a vineyard, no buyer stepped forward and it was demolished. The bricks were on loan from LEGO and were returned, with the intent of putting them to use in a yearly charity build. Its name liveth forevermore.
* An episode of ''Series/UltimateCakeOff'' had the teams building cakes for LEGOLAND California's [[MilestoneCelebration 10th anniversary]] (in their usual CookingDuel way, of course).
* ''Series/{{Mythbusters}}'' tested the veracity of a viral video in which some guys built an eight-foot diameter ball out of LEGO and successfully rolled it down a street in San Francisco. [[spoiler: The myth was Busted; the LEGO ball collapsed halfway down the hill.]] So that means it must've been glued together or the same sequence was repeated in the video.
** Also it couldn't have just been glued together for the video as the Mythbusters had to clear out the LEGO Group's North American supply and also borrow some from a private collector to have enough bricks to finish the build. Completely impossible for most people to have the required number of LEGO bricks for that video to be real.
*** The narration of the episode hypothesized that all they built was a hollow shell with the inside being made of something much lighter (possibly polystyrene).

[[/folder]]

[[folder: Magazines ]]

* ''New Scientist'' ran a competition for readers to create a LEGO sculpture that reflected "science technology or nature". You can see the winning fetus, runner up virus and moon landing, and a couple of cool entries that were sadly disqualified [[[[http://www.newscientist.com/article/dn25106-inspiring-winners-of-new-scientists-lego-competition.html#.UxDS385IW1k here]].

[[/folder]]

[[folder: Music ]]

* The White Stripes' video for "[[http://www.youtube.com/watch?v=q27BfBkRHbs Fell in Love with a Girl]]".
* [[http://www.youtube.com/watch?v=92Th-FA1ezI&feature=related This fan video]] for "He's Turned {{Emo}}" by The Lancashire Hotpots.
* The [[http://www.youtube.com/watch?v=NEqY0eY1_vQ alternate video]] for Music/EdSheeran's song "Lego House".

[[/folder]]

[[folder: Tabletop Games ]]

* BrikWars, although it doesn't mention LEGO itself due to copyright issues.
* Mobile Frame Zero is a nerd trifecta. Tiny Giant Robots, LEGO, and a tabletop war game. Frames are built entirely with LEGO or similar parts, and can get quite complex (and expensive). A 5cm tall model may contain upwards of 80 individual pieces.

[[/folder]]

[[folder: Toys ]]

* If you ask older generations who used to play with {{LEGO}} when they were kids, [[TheyChangedItNowItSucks they'll complain about LEGO sets past]] [[WhenIWasYourAge their own time]] [[SubvertedTrope actually subvert LEGO's own trope]] with all the specialized parts which began to pop up from [[TheEighties the early 80s]] on.

[[/folder]]

[[folder: Video Games ]]

* A slew of LEGO-themed video games have been released over the years, most recently as [[LegoAdaptationGame tie-ins with other franchises]], like ''LEGOStarWars'', ''LEGOIndianaJones'', or even ''LEGO Franchise/{{Batman}}'' and ''LEGO Literature/HarryPotter''. Even stranger, these games are actually ''fun''. It may be worth pointing out that The LEGO Group produces tie-in building sets for all these franchises - the video games are an extension of the license.
** ''LEGOUniverse'', a short-lived [[MassivelyMultiplayerOnlineRolePlayingGame MMORPG]] set in the LEGO world. [[http://www.youtube.com/watch?v=QU9bUVoZfYA The trailer]] alone is a CrowningMomentOfAwesome.
** LEGO [[RealTimeStrategy BATTLES]] is also The Game to Play as a Knight, a Evil Wizard, a {{Pirate}}, a {{Ninja}}, Space Man, and an Alien.
** And now there's LEGO ''RockBand'', where you can demolish buildings using ThePowerOfRock. With the added bonus of playing as LEGO Iggy Pop, LEGO DavidBowie, and [[CrowningMomentOfAwesome LEGO]] ''{{Queen}}''.
** Before the recent bombardment of licensed games, there were many other games based off of LEGO's own ideas. Examples include games like ''LEGORacers'' and [[ContestedSequel its sequel]], where the player could build their own cars to race with (sorta), and the ''LEGOIsland'' trilogy.
*** Some games didn't quite do this: ''LEGORockRaiders'' involved building, yes, but the world and creatures living in it were not plastic. ''LEGO Stunt Rally'' had no actual building of LEGO models at all.
*** Taken to an extreme with the ''LEGO Creator'' series and LEGO Digital Designer, where you basically create your own world.
* ''VideoGame/{{Blockland}}'' is made entirely from bricks of all sizes, shapes and colors. City or mountain, cave or subway, it's all brick. And in the alpha version of the game, it used to actually just be LEGO, but then copyright happened and now it's BLOCKO.
* [[http://voxelstein3d.blogspot.com/2008/04/v-o-x-e-l-s-t-e-i-n-3-d.html Voxelstein]]. The entire game is made out of LEGO-like voxels that are completely destructible. This means that you can shank your way through walls if you have enough patience.
* ''{{Minecraft}}'' is more like it's made out of [=DUPLOs=]. The entire map is built out of large blocks that you can mine and craft into more blocks.
** [[http://www.gamasutra.com/view/news/38942/Mojang_Working_On_Official_Minecraft_Lego.php And now Mojang is working with the LEGO group to make Minecraft-themed LEGO sets.]]
* ''{{Roblox}}'' is a free [[AllegedlyFreeGame (well... sorta)]] MMO WideOpenSandbox where almost every single bit of content is user-made, there is almost unlimited customizability, and uses bricks, meshes, and [=GUI=]s (Guided User Interface). It also features the scripting language of Lua, which can be used to create almost anything within the user's scripting capability.
* While not actual {{LEGO}}, the "dot" graphics in ''VideoGame/ThreeDDotGameHeroes'' certainly give off this effect.
* ''KingdomHearts'': Gummy Blocks and the ships made from them were more or less this.
* The boss stages in the ''[[CompilationRerelease Super Mario All-Stars]]'' version of ''VideoGame/SuperMarioBros2'' for some reason all appear to be made from red, green, and blue blocks resembling LEGO bricks.
** They're actually made out of N&B Blocks, a toy Nintendo produced in the 60s to compete with LEGO.
* KingdomOfLoathing presents: [[http://kol.coldfront.net/thekolwiki/index.php/BRICKO_brick the BRICKO™ Brand Funucational Construction System Core Unit]]! You can build weapons, armor, even [[http://kol.coldfront.net/thekolwiki/index.php/BRICKO_gargantuchicken giant chickens]] out of them!

[[/folder]]

[[folder: Webcomics ]]

* ''Webcomic/IrregularWebcomic''
** Some of the parallel plotlines subvert this to some extent by using tabletop RPG miniatures for some characters (most often in the plotlines that are supposed to be ongoing roleplay campaigns, although recent events blur that line quite nicely).
** David Morgan-Mar remains one of only a few people on Earth to have built a Lego figure of Cthulhu.
*** Maybe... [[http://www.flickr.com/photos/prhymus/4402374061/in/set-72157623447034318/ maybe not...]]
*** Replacing the head of the first [[{{Bionicle}} Makuta]] toy with an octopus and giving him wings makes a passable Cthulhu.
* [[http://www.brickcomicnetwork.com/ Brick Comic Network]] is ExactlyWhatItSaysOnTheTin for the authors (and fans) of comics made with LEGO bricks. The comics of active members include:
** Webcomic/LegostarGalactica
** [[http://www.reasonablyclever.com/bh/index.html Reasonably Clever's Brick House webcomic]].
** Webcomic/TranquilityBase
** [[http://www.dreamersink.com/ Genuine Draft]]
** [[http://www.lq-comic.com/index.html Brickworld Saga]]
** [[http://glomshire.thecomicseries.com/ Glomshire Knights]]
** [[http://yolt.thecomicseries.com/comics/ Ye Olde Lego-Time Theatre]]
** [[http://blocktales.thecomicseries.com/ Block Tales]]
** [[http://bricksofthedead.com/ Bricks of the Dead]]
** [[http://cafegruesome.thecomicseries.com/ Cafe Gruesome]]
** The aforementioned ''Irregular Webcomic!''
** Other webcomics related to the project:
*** Webcomic/LegoSpaceTheComic
*** [[http://majestic7.comicgenesis.com/ Majestic 7]]
*** [[http://www.thebrickside.com/ The Brick Side]]
*** [[http://ianthealy.comicgenesis.com/ Adventures of the S-Team]]
*** [[http://www.tabletownonline.com/ Tabletown Online]]
*** HarryPotterComics (which sets itself apart with heavy alteration of facial expressions)
*** [[http://www.legoville.co.uk/latest.htm Legoville]]
* ''TheBrickTestament'' consists of LEGO illustrations of Bible stories.
* At least four strips in ''Webcomic/ThePrincessPlanet'' were made with LEGO bricks.
* ''JennyEverywhere [[http://www.drunkduck.com/Jenny_Everywhere_and_the_Golden_Key/ and the Golden Key]]''
* ''FabulandHousewives'' is ''DesperateHousewives'' [-[[InSpace WITH ANTHROPOMORPHIC LEGO ANIMAL CHARACTERS!]]-]
* ''Weesh'' had one strip where Tate wished for his house to be made of the titular blocks. It wasn't exactly the most interesting wish he's ever made.
* ''WebComic/CaseyAndAndy'' has at least one guest strip (done by WebComic/IrregularWebcomic) done with LEGO minifigures.
* ''WebComic/TransformersKreO'' is actually built with Kre-Os, but it's the same principle.

[[/folder]]

[[folder: Web Original ]]

* At least [[http://www.youtube.com/user/misterx1988 one YouTube user]] has posted LEGO re-creations of classic {{game show}}s.
** And [[http://www.youtube.com/user/Thorn2200 another YouTube user]] has posted LEGO animations of Eddie Izzard jokes!
* This trope has definitely gone retroactive. [[http://www.youtube.com/watch?v=mOA_SUKEZRE Classic 1964s Flanders and Swann song re-enacted in LEGO, anyone?]]
* LEGO [[http://www.youtube.com/watch?v=qxUZUnRwH7s Rammstein]]
* The [[http://www.youtube.com/user/BolegBros Boleg Bros' films]] constitute a Lego AdaptationDistillation of Series/TheApprentice (UK).
* VideoGame/GrandTheftAuto: [[http://www.youtube.com/watch?v=EMY9VlMIEJk LEGO City]]
* Two especially bizarre and outright disturbing examples are [[http://waxekphrastic.wordpress.com/2007/09/12/art-and-9-11/ a LEGO World Trade Centre]] and [[http://users.erols.com/kennrice/lego-kz.htm a LEGO death camp]].
** [[http://www.albinoblacksheep.com/flash/legos911 George W. Bush demands to see 9/11 done with LEGO.]]
* [[http://www.youtube.com/watch?v=Laqrn6Px21A The Ultimate Showdown of Ultimate Destiny]]!
** [[http://www.youtube.com/watch?v=NNcwT212EMI Sweeney Todd]]!
*** [[http://www.youtube.com/watch?v=ONSY1EOVB3g Defying Gravity]]!
** [[http://www.youtube.com/watch?v=0_15G_tIl38 Bohemian Rhapsody]]!
* [[http://cakewrecks.blogspot.com/2009/05/sunday-sweets-legos.html LEGO cakes, including edible ones, anyone]]?
* [[http://www.youtube.com/watch?v=9OMB0wp_D4E&feature=fvst "Knights of the Round Table"]] from ''Film/MontyPythonAndTheHolyGrail'' in Lego!
* Some LEGO fans have even made their own handgun models.
** [[http://www.brickgun.com/ BrickGun]] models feature working slides, triggers, and slide locks, removable magazines and one model even shoots rubber bands!
** And there is the [[http://s191.photobucket.com/albums/z232/Misasura/?action=view¤t=LDDScreenShot20.png Mossberg 590]].
* Now there's even a full fledged working [[http://www.youtube.com/watch?v=zX09WnGU6ZY printer!]]
** And another guy made a [[http://www.youtube.com/watch?v=pX1cO2XhMrg&feature=related 3d Printer]].
* Website/{{Google}} built its first server racks out of Lego.
* WebAnimation/TheNightlyNewsAtNine
* Roleplay/LegoQuest
* Lego version of Felix Baumgartners 125,000 ft [[http://www.youtube.com/watch?v=yFU774q6eVM "Space Jump."]]
* Creator/StuartAshen once created a LEGO set based on his room using the LEGO website's since-defunct "Design by Me" service. He also reviewed a few ShoddyKnockoffProduct versions called "Best-Lock".
* Waterstones booksellers presents [[http://www.waterstones.com/blog/2014/02/legolit-some-of-our-favourites-so-far/?utm_source=LEGO%20literature&utm_medium=blog&utm_campaign=feb2014blog LEGOLit]].
* [[http://www.flickr.com/photos/captainsmog/sets/72157617529232368/ This Flickr gallery]] gives us Lego Literature/{{Discworld}}.
* ''[[{{Transformers}} Kre-O: Transformers]]'' and ''Think Like A Kreon'', which are based around a same-named [[AlternateCompanyEquivalent Hasbro toyline of plastic bricks and minifigures]], which is [[SuspiciouslySpecificDenial definitely not a toyline with a name that starts with an L]].

[[/folder]]

[[folder: Western Animation ]]

* ''WesternAnimation/RobotChicken'' occasionally has LEGO-based sketches. One involves an attempt to build a pyramid, and another makes fun of the licensed lines with "LEGO ''Babel''."
* In 1980, LEGO commissioned the "LEGO Sports Champions" which included topics like [[http://www.youtube.com/watch?v=ST-tGPrltG4&feature=channel_page Gymnastics]] and [[http://www.youtube.com/watch?v=v8Ln9hkXPlc&feature=channel F1 Racing]].
* Subverted in the LOGO channel's ''RickAndSteve''. While the original pilot episode used LEGO, the rest of the series had to use Play Mobil because LEGO objected to the creators using their product on the show (which [[WhatDoYouMeanItsNotForKids may look like a kiddie show that would air on Nick Jr. or PBS, but really isn't]]).
* Blockoland from ''WesternAnimation/TheSimpsons'', which appears at the start of the season 12 episode "Hungry, Hungry Homer" [[note]]the episode where Homer, after realizing how good it feels to help people in need, goes on a hunger strike to save Springfield's baseball team from being sold to Albuquerque[[/note]]. Interestingly enough, an ''actual'' LEGOLand appears in another episode which mentioned Mr. Burns dumping toxic waste there.
** "Brick Like Me", in which Homer finds himself in a Lego version of Springfield [[spoiler:created when he goes into a coma after being hit by a giant Lego statue at a builders' convention]].
** The CouchGag for the episode "Midnight Towboy" had the Simpsons (and their living room) constructed out of LEGO blocks.
* One of [[WesternAnimation/{{Ben10}} Ben's]] new aliens in ''[[Ben10Omniverse Omniverse]]'', Blox, is made of Lego.
* The WesternAnimation/ZigAndSharko episode, "Silly Builders" has Zig using LEGO ''(never identified by name)'' to get to Marina.
* Two LEGO original properties that have been made into Western animation are ''{{Bionicle}}'', ''{{Ninjago}}'', and ''{{LegendsOfChima}}. ''Bionicle'' is noteworthy in that it's distanced itself ''away'' from the traditional brick structure (favoring more organic shapes) while ''Ninjago'' and ''Chima'' are more straight-up examples. [[note]] Though the designs are heavily stylized [[/note]]
* To a lesser extent, ''[[WesternAnimation/{{Mixels}} Mixels]]''.

[[/folder]]

[[folder: Real Life ]]

* [[http://en.wikipedia.org/wiki/Legoland Legoland]]; theme parks featuring extensive LEGO sculptures and displays. Anything that isn't built out of LEGO bricks (such as rides) uses a LEGO design motif.
* There is ''LEGO CANDY.''
** On a similar note, Lego has also been selling Lego ice-cube trays. The ice-cubes, once frozen, are the same size and shape as a typical Lego minifig. And just as adorable.
* However, subverted in some places where LEGO products ''aren't'' made with the iconic bricks. The LEGO Technic line uses construction based on things like pins, axles, and ball-joints instead, and their "constraction" figure lines ("construction" + "action") like ''{{BIONICLE}}'' and ''HeroFactory'' started out as a spin-off of Technic. Lego Znap was an attempt to compete with K'nex (failed), and Lego Galidor was an entry into the action figure market (failed horribly).
** Also strangely averted with fast-food tie-ins. Many LEGO Happy Meal toys these days are your standard throwaways, with no interactivity with the LEGO system. LEGO Club Magazine editor (and ''BIONICLE'''s [[MyRealDaddy "Real Daddy"]]) Greg Farshtey has mentioned that fast-food chains have started to shy away from building toys because they want no assembly required.

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->'''[[JustForFun/StatlerAndWaldorf Waldorf]]''': I used to build things with Lego bricks.\\
'''Statler''': Really? Were you able to make an artistic profession out of it?\\
'''Waldorf''': No, sorry to say, my art career went all to pieces!\\
'''Both''': Do-ho-ho-ho-hoh!