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->''"Here we have a can of the world's most popular cola -- no names, no lawsuits."''
-->-- '''Richard Hammond''', ''Series/BrainiacScienceAbuse''

When a script calls for a consumer product, and no one has offered the producers a ProductPlacement deal, a television program must resort to making up a brand -- or, in some cases, [[{{Pixellation}} obscuring a real brand]] so that it can't be identified. Another technique is to make a lookalike label that doesn't show the actual brand name -- for instance, a bright-red soft drink can inscribed, in white letters, "Cola".

Under Canadian broadcast regulations, product placement is considered a form of payola and is strictly forbidden. To prevent even the appearance of product placement, real brand names can't be shown on locally-produced TV shows. Dramas, comedies, and even cooking and home improvement shows have to block out the brand names of the items they use or replace them with Brand X (TV sports and news/current affairs programs are exempt, the first because the advertising can't be controlled and the second because news programs may have to report a story specifically about a product, and also because they can do whatever they damn well want). These rules don't affect imported shows, though, but "Canadian content" regulations limit the amount of those that can be shown.

In the UK, product placement was forbidden until February 2011, but there's also the issue of "undue prominence", wherein a particular brand is, outside of any product placement agreement, given excessive exposure ([[Series/ThatMitchellAndWebbLook Mitchell and Webb]] noted this in great style with the conclusion that a porn scene about a satellite TV installer would have to be a gang-bang to ensure no single brand was given undue prominence). [=DJs=] on BBC radio will add that "other brands/suppliers of [product] are available" if someone says to buy their book on Amazon or Google for information, practically as a {{running gag}}.

Sometimes fictional products can become story elements in and of themselves, either as part of the "world background" of a show, or as {{running gag}}s.

{{Film}}s with blatant product placements, such as the remake of ''TheThomasCrownAffair'', usually have them obscured when they are syndicated.

In addition to Brand X, some movie and TV producers may choose to use discontinued products as a point of style. Creator/QuentinTarantino is known for using boxes of discontinued cereal in his movies, such as "Fruit Brute" (Which has since been recontinued). Wes Anderson used a discontinued brand of European cigarettes in ''TheRoyalTenenbaums''.

At one time this was a universal practice in advertising, allowing a marketer to [[SideBySideDemonstration compare his product to a competitor]] without actually ''naming'' the competitor and reminding the viewer of why he might prefer it. The competitor would often be referred to as "the leading brand", giving rise to the question, "if your product is so good, why is the other brand leading?" In the last two decades, advertising has gotten bolder, and it is more common to see a real competing product in an ad than not -- or at least a minimally veiled reference to a competing product (ie, a detergent box with the basic design and color scheme of Tide, but no logo). The practice of ''explicitly naming'' the competition was arguably begun by the great [=McDonald's=]/Burger King ad wars of the late '70s and early '80s (specifically, in a Burger King commercial starring a then-four-year-old [[Series/BuffyTheVampireSlayer Sarah Michelle Gellar]]). There was also the PepsiChallenge where Pepsi ran ads showing in blind taste tests, people preferred Pepsi over Coke.

However, in some cases it may be mandatory. For example, in Germany it used to be against the law to compare your product to a competitor's product when it was identifiable. Even now, the "laws against unfair competition" allow only verifiable objective comparisons without diminishing the competitor, legally regulated to a point where advertisers rather take a pass on comparisons than risk exposing themselves to lawsuits.

In some kinds of advertisement, items other than the one advertised that would normally be used in its own branded packaging will be found in some kind of neutral or unbranded packaging. The most common examples of this are advertisements for cereals, in which milk will be poured from clear glass jugs rather than the carton or bottle it is sold in. It is probable that this is done in order to reuse the advertisement in different countries as much as for avoiding giving exposure to those other products.

Incidentally, the notion of using ''fake'' brands that resemble the real brand ([[Series/ICarly Using a pear instead of an apple]], for instance) is being seen by marketers as something that improves awareness of the real brand. Amusingly, they're calling it ProductDisplacement.

A SuperTrope to BlandNameProduct, AcmeProducts (any generic corporation that seems to supply ''everything'' a character, or entire cast, uses), {{AKA 47}}.

Not to be confused with the band Brand X or Russell Brand's series on Creator/{{FX}}.

----
!!Examples:

[[foldercontrol]]

[[folder: Apple Computer Parodies]]
* Many computers in fiction (especially cartoons) will prominently feature a logo consisting of some kind of fruit, usually a pear, as a reference to Apple Computer's various products. Some of them (especially during the early [=iMac's=] time) will also bear a strong resemblance in other ways:
** Many of these will cross with BlandNameProduct by being called Pine''apple'' brand computers.
** Although they look somewhat different from the [=iMac=], the Navis in ''Anime/SerialExperimentsLain'' are made by Tachibana General Labs (Tachibana translates to Mandarin Orange). Of course, there are also some non-disguised references to Apple computers, such as a (small) picture of an [=iMac=] with an Apple advertising slogan.
*** Incidentally, Lain's Navi ''is'' based on a Mac, albeit an even older one than the [=iMac=]: namely, the [[http://en.wikipedia.org/wiki/Twentieth_Anniversary_Macintosh Twentieth Anniversary Macintosh]].
** In ''Anime/DigimonAdventure'', the brand of laptop Koushiro used was never named, but it looked like an [=iBook=] and had a pineapple symbol on it; this led to it [[FanNickname being nicknamed]] the "[=PiBook=]" in fandom. Averted in the {{Short Anime Movie}}s, which all use real computers running a Windows 95 variant and are accurately branded as such.
** A similar laptop shows up in ''Manga/OuranHighSchoolHostClub'', right down to the glowing pineapple logo.
** The newspaper comic ''ComicStrip/FoxTrot'' does this with the "[=iFruit=]" brand, whose computers were originally ''shaped like the fruits they're named after''. At one point, Andy attempts to collect them as she would collect *ahem* "Bitty Babies".
** The Cheat's computer in ''WebAnimation/HomestarRunner'' is obviously a tangerine [=iMac=] DV. See below.
*** Which is later replaced, in the "redesign" e-mail, with either a G5 or first-generation Intel [=iMac=].
** ''Webcomic/KevinAndKell'' has "carrots" whose logo is, of course, a multi-coloured carrot with a bite taken out of it. Creator/SteveJobs is, consequently, a rabbit.
** Rob in ''ComicStrip/GetFuzzy'' has a Pear laptop.
** So does Stephan in ''WebComic/OzyAndMillie'', and his thoroughly resembles a tangerine iBook.
** There's another show/film where the brand name on a "pear" computer was plainly visible: [[http://en.wikipedia.org/wiki/Bosc_Pear "Bosc."]] Points to the set-dresser who thought that one up.
** Pear computers show up as a running gag in shows produced by Dan Schneider, such as ''Zoey101'' and ''Series/ICarly''. The latter expanded the Pear product line with other parodies of Apple products, including the [=PearPod=], the [=PearPhone=], and the [=PearPad=] (which is literally a pear-shaped tablet.)
*** A ''Series/SamAndCat'' episode lampshades this further, by having Sam point out that a show on TV can't use Pear computers, so they have to use Banana instead.
** "Pear" notebooks show up in an unknown German TV series. In the same show, someone is looking things up on "[[{{Wikipedia}} Realpedia]]".
** Probably the ur- and most famous example predates the [=iMac=] by over a decade: the Banana Junior computer from ''BloomCounty'', which became a character unto itself.
** In ''RickAndSteve'', Rick uses an iBook-a-like laptop with a probably-suggestive banana in place of the Apple logo.
** ''Adventure Time'' makes use of the "Pear Computer" Brand name in episode: "Hitman".
** ''GnomeoAndJuliet'' featured another laptop computer with a banana on it.
** One episode of ''MegamanNTWarrior'' showed Dr. Higgsby using a laptop with a strawberry logo.
** One episode of ''WesternAnimation/MayaAndMiguel'' featured yet another laptop with a pear icon.
** In one episode of ''Manga/AxisPowersHetalia'', Sealand is excitedly noticing that Iceland is being auctioned off while using a laptop with two cherries as its logo.
* ''VideoGame/GrandTheftAutoIV'' features advertisements and an in-game website for Fruit Computers, whose logo is a bowl of fruit and released a phone that looks exactly like a banana-shaped iPhone.
** Which (in GTA's usual outrageous sense of humor) has an app that can tell if you're pregnant when you [[HilariousInHindsight pee on the phone]].
** Every GTA game since ''III'' has done this, all of them with suggestive or violent names, such as "Burger Shot" (Burger King) and "Sprunk" (Sprite).
* The online RPG ''[[VideoGame/ForumWarz ForumWarz]]'' has a store called Plum Computers with 3 products: the iPrune (standard desktop unit), the [=PruneBook=] (a laptop) and the [=PruneServ=] (a server).
* There's an episode of the Disney version of ''{{Doug}}'' where the characters are locked in the school during a snowstorm and the RichBitch of the group pulls out a laptop to try to communicate with the outside world for help. While the laptop itself was pretty indistinct, the desktop environment it exhibited was unmistakably Apple's Classic Mac OS, with a Beet (a running gag in the series) in the place of the Apple on the top-left corner of the screen.
* A ''Comicbook/{{Legion Of Super-Heroes}}'' issue had Brainiac 5 decrying the primitive technology of 20th century computers. The computer's logo was a half-peeled banana, and the slogan was "Computers with ap''peal''".
* TheBBC Radio 4 comedy ''Mind Your Own Business'' had Satsuma computers, which were derided as spending too much time being friendly, rather than just doing what they're told.
** Of course, in the UK, as well as Apple, there was Apricot Computers, Acorn Computers (creators of the UsefulNotes/BBCMicro) and Tangerine Computer Systems (creators of Oric 1 and Atmos, an early rival to the Sinclair Spectrum).
* ''LeagueOfSuperEvil'' has Rotten Core, a manufacturer of gadgets and devices for villainous operations who has hardware designs and a retail presence very much like Apple.
* ''TheSimpsons'' has Mapple Computers, whose head's known background is similar to Steve Jobs'.
* ''WesternAnimation/{{Futurama}}'' has the ''Eye''phone.
[[/folder]]

[[folder:Anime]]
* ''Anime/ExcelSaga'' had "Across 2000" (a parody of Windows 2000).
* In ''FutariWaPrettyCure'', Honoka has applied "PRE-Q BAN" brand adhesive bandages to at least two different people's minor wounds (this is a pun: "Pretty Cure" is sometimes known as simply "purikyua" [pronounced more or less "pre-cue"]).
* [[Manga/DeathNote L and Light]] apparently both own laptops with bananas on them.
** Don't forget [[BlandNameProduct Fanasonic]]!
*** Also, if you look real closely, the search engine that Light uses is called "Generic". (It looks an awful lot like Google Image.)
**** L has an obvious [=iMac=] in addition to his obvious [=MacBook=], though to me the logo looked more like a twisted-up "I."
* The opening credits of ''PrincessNine'' include, in what is presumably Koshie stadium, advertisements for "Mitsuhishi", "Sont", and "Ranasonia", in fonts highly reminiscent of the Mitsubishi, Sony, and Panasonic brand-names.
* Fictional fast-food brand "Amigo Tacos" is used as a throwaway name in an early episode of the anime ''ElCazadorDeLaBruja''. The name is brought back several times in later episodes, gaining a logo, official waitress uniform and annoying commercial jingle. Eventually an entire episode is set in an "Amigo Tacos" restaurant.
* ''SetoNoHanayome'' featured "Ningyonet Explorer", the mermaid web browser.
* ''Manga/AzumangaDaioh'' has Adidas gear -- oh wait, that's ''Abidas''. My mistake.
* ''OuranHighSchoolHostClub'' introduced the world to Hescafé brand instant coffee and Mational light bulbs.
* In the ''PetShopOfHorrors'' anime there's an audition for a movie by Raramount Pictures.
* "[=WcDonalds=]", a stand-in for the rather obvious, is a fast-food chain non-specific to any particular anime (the chain has made appearances from Manga/InuYasha to the American-produced MegasXLR). Much like the above immediate example, anime "Brand X" brands are often created simply by switching or reversing a letter from their real-world counterparts ("Somy" and "Parasonic" have been known to pop up from time to time in various animes).
** [=WcDonalds'=] most recent appearance, as of early August 2008, is in the new RumikoTakahashi short anime ''[[http://www.youtube.com/watch?v=kf953nWYSlA It's A Rumic World]]'', where it appears in its rarely seen fully spelled out form.
** The upside down golden arches also appear in ''Anime/MobileSuitGundam0080WarInThePocket'', but this time the W stands for "Wonderland Burgers".
** ''[[Anime/MobileSuitZetaGundam Zeta Gundam]]'', however, has "[=McDaniels=]" hamburgers, complete with clown mascot. Since both of these are Universal Century shows, we have to assume that [=McDaniels=] and Wonderland Burger exist in the same universe and are competitors.
** It's even made an appearance in Japanese porn, as an elaborate restaurant set with obsessively detailed uniforms for the young ladies involved to wear (or not wear, as the case may be).
* ''NogizakaHarukaNoHimitsu'' had Haruka excited to get a "PDS" or "Portable Dream Station". The visual representation made it some sort of crossbreed between a PSP and a DS.
* The first ''MahouSenseiNegima'' anime has Asakura using the "Bagle" search engine.
* In ''SayonaraZetsubouSensei,'' the search engine "Qoogle" is used.
* In ''DiamondDaydreams'' Karin accesses the internet with her "Aivo" laptop.
* Averted in ''{{Kannagi}}''. "[[GratuitousEnglish It's a Sony]]", indeed.
* ''MinamiKe'' has Zamazon, among others.
* ''Manga/SkipBeat'' has a Wos Burger (after Mos Burger, a popular Japanese chain).
* The anime ''PrinceOfTennis'' had the main character drinking Ponta, though in the original manga it was actually Fanta.
* ''{{Gravitation}}'' has Zenny's Restaurant. Like Denny's but more Zen.
* ''Manga/OnePiece'' has the fake clothing brand Criminal as well as the Doskoi Panda brand which includes everything from shirts to footballs. Doskoi Panda even has two knockoff brands, Dosko1 Panda and Cyberpanda.
* In the third ''Franchise/{{Angelique}}'' OVA, there is a product logo that reads as "SQNY" ...but only if you are well-versed in the series' stylistic font which makes you wonder if this was just a dorky EasterEgg.
* ''TheSkyCrawlers'' features such products as Pops-Cola and Treasure soft drinks (with logos that resemble Coca-Cola and Pepsi respectively), Green Label beer and Leopard cars.
* ''Anime/MobileSuitGundamZZ'' has an episode where Judau and Elpeo go shopping at "Ralph-Larren", a popular clothing boutique.
* ''InitialD'' had "Danrep", "Nisno", and the famous "TORENO" (which later became Trueno after they got the license)
* ''LovelyComplex'' has Koizumi's home console "Blay Ztation 2", where she plays her visual novels.
* The U.S. Creator/AdultSwim release of Anime/CodeGeass censored out the Pizza Hut logos that were used as ProductPlacement in the Japanese version. Online rumor has it that the U.S. branch of Pizza Hut didn't want to continue the product placement because "[[MemeticMutation it's a show about terrorism.]]" Cheese-Kun, the Japanese Pizza Hut mascot, was kept uncensored.
* While later installments, such as the ''[[RebuildOfEvangelion Rebuild]]'' movies, are more likely to use actual product placement, the original ''Anime/NeonGenesisEvangelion'' series used this all over the place; for instance, Asuka's game console of choice was marked [[{{Sega}} "SECA"]].
* ''ChaosHead'' has the search engine [[Website/{{Google}} Deluoode]] and the online repository [[{{Wikipedia}} Wikipedofilia]]. Umm...
* ''Anime/{{Persona 4}}'' has "Atzrbucks Coffee".
* ''Manga/PokemonSpecial'' has IPods and Smart Phones, only with the Poke Ball logo on them.
* ''Anime/WataMote'' has loads and loads of them: the obligatory [=WcDonalds=], Cola-Cola, [=SterTully=] Coffee, [[Website/NicoNicoDouga Hera Hera Douga]], search engine Yahuq!, football videogame Winners Eleven, and so on.
* Anime/MobileSuitGundamWing In the episode where [[spoiler: Heero deactivates the missiles at the New Edwards base]], there's an "Intel Outside" sticker in the control room.
[[/folder]]

[[folder: Comic Books]]
* Parody product and magazine names abound in the comic strip ''FoxTrot''.
** There's a strip where the brand name on a bag of chips changed in every panel.
* TheDCU has lots of these, some of which only appear in one story (or in stories by one writer), while others get taken up across the board. The cola brands Soder (Brewed and bottled in Metropolis) and Zesti (a Gotham City favorite) have both had stories ''focused'' on them.
** Soder also appeared in the {{Diniverse}} {{Superman}} series as a [[ContinuityNod nod to the DCU]].
** Big Belly Burger[[note]]who, judging from its mascot, is based on the California chain [[http://en.wikipedia.org/wiki/Bob%27s_Big_Boy Bob's Big Boy]][[/note]] is the DC Universe's answer to fast food joints. Which allows parodies and in one instance, using a [[BulletproofHumanShield dead fat man for cover]] in a gun fight.
** ComicBook/{{Hitman}} featured another burger joint called "Bucket Burger", which was also rife with parody(for example, almost everyone in the restaurant except for the title character and his buddy are obese slobs).
** The DCU's leading current events magazine is named "Newstime".
** More DC examples; WGBS is a media outlet in Metropolis, run by an evil nut job. [=LexCorp,=] of course, has its fingers in everything. [=WayneCorp=] is an easy one to go to when a writer needs a brand name. Then there's [=SunDollar=] coffee...
*** One or two issues of ''Comicbook/BirdsOfPrey'' reference Barbara Gordon and other characters bemoaning the ineffectiveness of the Curtains 98 operating system.
** Originally averted with the MartianManhunter's fondness for Oreos. Once it turned out he was literally addicted to them, they suddenly became "Chocos".
* In the comic strip ''BloomCounty'', Oliver Wendell Jones's Banana Junior 6000 computer bore a suspicious, if bright yellow, similarity to the original Macintosh. Except, of course, for its self-awareness, feet and [[AIIsACrapshoot propensity for troublemaking]].
* The [[Comicbook/SpiderMan Spider-Man]] special "Skating on Thin Ice" features a [[CoversAlwaysLie cover]] where a group of young kids finds Spider-Man's secret stash of Beer-brand beer and Cigarettes-brand cigarettes, as well as a vial, syringe, and bottle of prescription tablets.
* Creator/KurtBusiek's ''ComicBook/AstroCity'' has "Beautie" not "Barbie" dolls. Then, there's the superheroine Beautie. [[spoiler: What else would a girl GadgeteerGenius make?]]
** Don't forget the very popular "Beefy Bob's" burger joints, good enough for superheroes on a low-profile date. The city also has an ample supply of "Astro-Mart" convenience stores.
* In Mark Tatulli's comic strip ''HeartOfTheCity'', the title character often plays with "Karlie and Ben" dolls.
* Almost everything in ''Comicbook/{{Watchmen}}'' is created by Veidt Enterprises or some sub-company. Of course, [[spoiler: there is a more sinister reason behind this: the sales of these products help finance Adrian Veidt's plot]].
* A ''Magazine/DisneyAdventures'' comic involved ''{{Doug}}'' buying a "Brandexx" jacket, which becomes popular for a while until someone else starts wearing "Branday" which then becomes popular at "Brandexx"'s expense.
* Loch Lomond whisky (Captain Haddock's favorite brand) in the ''Franchise/{{Tintin}}'' comics. (When ''The Black Island'' was redrawn in color, Loch Lomond replaced what was Johnnie Walker in the black-and-white version.)
* Hilariously parodied in a French comic, ''Contes à dormir debout''. A father is telling an updated version of "Literature/{{Aladdin}}" to his daughter:
--->'''Father:''' A package fell off a truck from a famous brand of Swedish furnitures.\\
'''Daughter:''' "A famous brand of Swedish furnitures"? Are you calling it like that because you can't say any names?\\
'''Father:''' Of course not! Everyone speaks like that. Now, let me have a glass of this cola drink...
* ''JohnnyTheHomicidalManiac'' is full of these -- Jhonen Vasquez seems to be fond of this trope, as it appears in ''InvaderZim'' as well. Taco Hell, the 24/7 with its Brain Freezies, the list goes on.
* [[ComicBook/SamAndMaxFreelancePolice Sam & Max's]] world is filled with bizarre products, especially in the storyline set in a grocery store. About the only recurring brand, though, is a mediocre generic beer called "Cheap, Foul-Smelling Beer".
* In the German comic ''ComicBook/{{Werner}}'': Played straight by fictional brands such as Coma Pils and parody brands like Happlage & Schnappe or Kastrat. [[AvertedTrope Averted]] with most brand names, though, particularly vehicle brands and models, both existing and defunct (Horex, Harley-Davidson, Lanz, Hanomag, Bentley, Honda, Allgeier...), and beer brands (Flensburger, Faxe, shoving a bottle of Beck's into the fourth wall). %% This entry was added automatically by FELH2. In case the wording doesn't make sense, rewrite it as you like, remove this comment and tell this troper.
[[/folder]]

[[folder:Film]]
* TheViewAskewniverse has "Nails" cigarettes, "Chewlies" gum, and the entire Mooby corporate empire.
* Creator/QuentinTarantino includes not only discontinued products, but BrandX references in all his films (most notably "Red Apple" cigarettes and "Big Kahuna" burgers) as a way of implying that they all take place in the same [[TheVerse Verse]]. Or he's just too lazy to invent more of them.
* Parodied in ''Film/ComingToAmerica'': Cleo's restaurant "[=McDowell's=]" seems like one of these, but it turns out that [=McDonald's=] ''also'' exists in the movie's universe, and they're desperately trying to build a case against him.
* In ''RepoMan'', every single consumer good is in plain white packaging with the name of the item in block letters across the front, such as "Beer", "Potato Chips", and even "Food." This runs into AluminumChristmasTrees, since generic products in the early 80s did actually use this kind of remarkably plain packaging. Of course, they weren't nearly so omnipresent as in the film.
* ''ReturnOfTheKillerTomatoes'': At the start, the characters all use the relentlessly generic items, until about halfway through when the film's "director" suddenly [[NoFourthWall appears on-scene]] and announces that they don't have enough money to finish the flick, so they're selling product placements. From then on, the placements become ever-more numerous, overt and obnoxious. During a lengthy spiel for some Californian motorcycle dealership, the hero finally breaks down and asks the director if they have enough money to finish the thing. Pan over to a shot of the director partying down with hookers, booze, etc. "Huh? Oh. Yeah. Go get 'em guys.."
* In the 1989 film ''Film/{{Batman}}'', the Joker announces his lethal tampering with Gotham City cosmetics with a mock commercial. Walking up to a living bound and gagged victim (a disclaimer at the bottom of the screen reads ''"Not An Actor"''), he exclaims, "Uh-oh! He don't look happy. He's been using Brand X!" (''"Oh No!"'') Then he walks to a corpse with a hideous Joker grin and says, "But with new Joker Brand, I get a grin, again and again!"
* The movie ''Film/SmallSoldiers'' shows that the main character's younger sister collects "Gwendy" fashion dolls. They are later recruited and animated as cannon fodder by the sentient action figures, after a request to go on leave with the plastic beauties is shot down.
* RogerEbert on ''Film/TheLonelyLady'':
-->''Proper nouns are missing from this movie. It seems to exist in a generic alternative universe in which nothing has its own name. The Oscars are known as "these awards" or "the awards." After Pia and her first lover leave a movie, they have this conversation: "I liked him better." "I liked her better." No him or her is identified. This is the kind of conversation that results when a screenplay says, "They leave the theater and briefly discuss the movie," but the screenplay doesn't care what movie they saw.''
* Franchise/EvilDead: Shop smart. Shop S-Mart.
* ''WesternAnimation/ToyStory'' couldn't get the rights to blow up an (original) GIJoe action figure, so they used "Combat Carl" instead.
** However, they otherwise avert it: Mr. and Mrs. Potato Head, Ken, Barbie, Slinky, [[TheCameo and]] [[MyNeighborTotoro Totoro]] (I think I may be missing some) were all used with permission of the respective copyright owners, as acknowledged at the end of the credits of each film.
*** Zig-Zagged with Barbie; for the first movie, Mattel refused to license the character to Pixar, and the script was written without her. Needless to say, they offered no opposition when Pixar approached them for the second film.
* ''Film/HowHigh'' has BUFU[[note]]A play on the "FUBU" clothing line[[/note]] -- "By Us, Fuck You!"
* The Stay Puft Marshmallow Man from ''Film/{{Ghostbusters}}'' and ''Ghostbusters: The Video Game'' might count, but he might not.
* ''Film/{{Cloverfield}}'' has the soft drink "Slusho", which was also used in its ViralMarketing campaign. As a ShoutOut, the bartender in ''Film/StarTrek'' recommends Slusho to Uhura. Both films were directed by JJ Abrams.
* The 2000 remake of ''Film/{{Bedazzled 2000}}'' features the "Diablos" pro basketball team.
* ''Film/{{Airplane}}'' has a flashback with a stand in for Tupperware called Supperware.
* The BigBad of WesternAnimation/FoodFight is literally Brand X.
[[/folder]]

[[folder:Literature]]
* In Creator/StephenKing's ''Franchise/TheDarkTower'' series, Roland and his companions from Earth find themselves from time to time in parallel versions of Earth distinguishable only by the fact that the popular brand names of consumer products are different (Nozz-a-La Cola, Shinnaro cameras, Takuro automobiles, etc.)
** Consistently mentioned in a few of his other works (''The Stand'' and ''Kingdom Hospital'', for example) for the sake of TheVerse.
* In ''The Kraken Wakes'' by Creator/JohnWyndham, the main character works for the ''E''BC (English Broadcasting Company). It gets extensively [[LampshadeHanging lampshaded]] -- a RunningGag is that every character is introduced saying "don't you mean ''B''BC?", and later gets subverted, when the government takes over the media and the narrator explicitly mentions that the EBC and BBC are now one and the same.
* In Orwell's ''How the Poor Die'', he names the hospital at which he was treated "Hôpital X." According to TheOtherWiki, the Hospital was "the Hôpital Cochin."
** Likewise in his book "Literature/DownAndOutInParisAndLondon", Orwell worked as a dishwasher at the "Hôtel X." This was the Hôtel de Crillon.
* Several in SarahDessen's novels, including Ume.com (Facebook) and Gas/Gro (7/11 or QT). The Facebook imitator even has a NoCelebritiesWereHarmed version of Mark Zuckerberg (i.e. a nerdy guy who started the site in college).
* ''Literature/{{Animorphs}}'' both averts and invokes this trope. Jake having a Sega game console is mentioned,(though it's just a 'console' in the re-release to help with relevance issues) but there's the fictional internet provider Web Access America, which seems to allude to either America Online,Microsoft, or both.
* TheBerenstainBears does this with names like E-Bear (for Ebay) and Pawbook (for Facebook).
* In ''[[Literature/MythAdventures Class Dis-Mythed]]'', the grand prize on a [=CrystalVox=] reality show is an executive position at a major cross-dimensional corporation: Brandex. ''Everyone'' knows their products.
* In Don DeLillo's ''[[Literature/WhiteNoise White Noise]]'', there is a shopping aisle full of products with generic packaging -- funny because the rest of the novel is full of real brand names.
* In ''Dear Mr. Henshaw'', the narrator mentions that he lives near a "Taco King" and a "Softee Freeze."
* In ''Film/YouthInRevolt'', there is a fast food restaurant called "McDanold's."
* The all-monster world of ''Literature/CityOfDevils'' features a number of products, several of which gets vintage-style advertisements in the back of the novel. These include Pharaoh brand bandages for [[{{Mummy}} mummies]], Ocutol drops for crawling eyes, the Oldsmobile Brainwave for [[BrainInAJar brainiacs]], and the Para-sol for [[{{Vampire}} vampires]] and [[GripingAboutGremlins gremlins]].
[[/folder]]

[[folder: Live Action TV ]]
* ''Series/BuffyTheVampireSlayer'': Trick orders a "medium diet soda" at a drive-thru window without actually specifying ''what'' soda in the Season 3 episode "Faith, Hope & Trick".
* ''TheBradyBunch'': In the episode "And Now a Word From Our Sponsor," where the Bradys are chosen to star in a television commercial for the laundry detergent Safe, all the soap names are "Brand X." Besides Safe, other detergents the Bradys have used (to varying levels of success) included Champ the Dirt Fighter, Clear & Bright, Help and their current detergent, Best. In the wind-up segment, the Bradys are given – as a consolation for their work – dozens of crates containing Safe.
** One of Robert Reed's points in his negative critique of this episode was that the use of the "soap names" – which Carol names off, in discussing with Mike on whether to star in the commercial – were clichéd (or in Reed's words, an "obvious writer's technique").
** In the later episode "Law & Disorder" (aired a season later), Bobby can be seen dumping a whole box of Safe into the washing machine. (He was trying to wash his good suit after dirtying it while trespassing in an abandoned house to rescue a classmate's kitten.)
* When the ''Series/MythBusters'' use an off-the-shelf consumer item in examining a myth, they usually cover it with a plain white wrap featuring the "[=MythBusters=]" logo in black. (In one episode, while testing a myth about using vodka to clean a bathroom, the tester actually wrote the words "Brand X" on the wall.)
** One of the few times they ever break from this practice is in the "Diet Coke and Mentos" testing, using the name of both soda and candy directly, in part because everyone in the world knows the phenomenon by that name and calling it the "Diet Soda and Candy" episode would have seemed patently absurd. The decision seems to have been made only during post-production, however; while graphics and the narrator use the brand names often, anyone actually on-camera always says "diet soda" or "candy" and all the labels are still taken off.
** In addition, certain chemicals mentioned in narration are censored due to fears the audience will try to recreate the experiments at home; instead of "bleep", the audience hears a random animal noise. [[LampshadeHanging Lampshaded]] entertainingly in at least one episode:
---> '''Kari:''' OK, we're gonna add a half ounce of ''[hee haw]'' to an ounce of ''[cock-a-doodle-doo]'' slowly!\\
'''Narrator:''' When you add donkey to rooster, you get a violent reaction.
*** [[DoubleEntendre "Donkey and rooster"? "Violent reaction"?]]
** One specific example involves Adam holding up two bottles of chemicals for the camera, with -- of course -- [[{{Pixellation}} blurred labels]].
--->'''Adam:''' This ingredient is made of blur. And this has some blur in it too. Blur is very dangerous. You don't want to mix blur with blur.
*** In the above examples the chemicals being mixed tend to be dangerous when brought together; the example with Kari is used to make gun cotton, while the "blur with blur" were some of the [[AndSomeOtherStuff additional components]] used to make properly reactive thermite. Besides being particularly [[DontTryThisAtHome dangerous to try at home]] there are probably federal and local laws governing/forbidding their use and procurement without licences. (Regarding the thermite components: Aluminum powder and iron oxide were already mentioned, so these aren't the two items; plus, at least one of the substances indicated is clearly a liquid of some kind.)
** They also blur out commercial logos on people's clothing. In one memorable example, this (evidently) included the manufacturer of Kari's diving suit, turning her entire chest into one big blur.
*** Which is considered a felony in at least 49 states...
*** They sometimes use other methods to block out logos, such as duct tape (which appeared on the front of Tory's baseball cap several times).
** During the episode about drunkenness myths, despite the labels being obscured, it was still clear that Jamie was drinking Gray Goose vodka, and Adam 12-year-old Glenlivet scotch.
** For the first several seasons, the manufacturer logos on the regular M5 Industries fleet vehicles were unobscured. The big GMC box truck even had a former owner's company name plainly visible (the vinyl letter decals had been removed, the sticky residue hadn't and was gray with grime. Must've driven Jamie up the wall.)
** What about the Home Depot orange buckets used in multiple episodes? Sure the logos might be out of focus, but anyone who has seen one of those buckets in a store will recognize them immediately.
* The kids' magazine programme ''BluePeter'' used to have a craft feature which usually required cereal boxes, empty drinks bottles and so forth... all with the names obscured, because the BBC, being publicly funded, didn't allow any commercial product placement. Sometimes it was patently obvious what the obscured brand was -- only the lettering would be blanked out on a cornflake box, leaving the Kelloggs' rooster visible. Famously, most projects included "sticky tape", known to everyone else as Sellotape or ScotchTape, and "sticky-backed plastic" (known to everyone else as ''Fablon''. "Sticky tape" is now called Sellotape, though, now the producers have realised that the name was well and truly [[http://en.wikipedia.org/wiki/Genericised_trademark genericised]]. "Sticky-backed plastic", however, stuck so deep in the public psyche that now it's used as the name for the stuff instead of the brand.
* Another instance of the BBC not allowing product placement was duly mocked in an episode of ''TopGear'', where the three presenters (and The Stig) participate in a 24-hour endurance race in their modified BMW. As a final touch, they wanted to put product placements all over their car, but BBC regulations prevented them from doing so -- so they made up their own, including such products as Peniston Oil and Larsen Biscuits (which appears as "Penis" and "Arse Biscuits" when the door is open).
* The BBC's policy was mercilessly spoofed on at least one episode of HaveIGotNewsForYou:
--> '''Jeremy Clarkson:''' It makes Irish stout taste like a chocolate milkshake.\\
'''Paul Merton:''' Is Irish stout some kind of relation to Guinness? \\
'''Ian Hislop:''' The BBC frowns on product placement.\\
'''Guest:''' What's that can of Pringles doing on there then? (points at the Wheel of News, which sure enough has a Pringles can on it)\\
'''Merton:''' Maybe he'll refer to them as one of Britain's most popular concave crisps.
** Another example of this was on arts and crafts show, MakeShift. One of the presenters was making some kind of food product, using "a chocolatey caramel nougat bar". Or a Mars bar to the rest of the world.
* ''IBetYouWill'' (reality show dare on [=MTV=]) uses "I Bet You Will" paint, etc.
* When characters on '80s American sitcoms read magazines, the back cover frequently had an ad for "Walt's Wintergreen" gum, which bore a resemblance to Wrigley's Spearmint ads of the time.
* ''Series/{{Lost}}'' uses a similar approach with the Dharma Initiative food supplies, with most of the food being in blank white packaging [[SigilSpam labeled with the Dharma logo]] and a description of the food inside. (E.g. "DHARMA Ranch Dressing")
** TruthInTelevision: in real life, government/military supplies and rations (as well as supplies and rations from some non-profit or school groups) follow this convention (this is actually where ''Lost'' got the idea in the first place) though there are notable exceptions; M&Ms (specifically invented for military rations) and other durable commercially available foods will be supplied in their commercially available packaging.
** Oddly, in the flashbacks and in other aspects of the show, where there is ample chance for product placement, there is none. Hurley, who has a self-confessed food addiction, never eats Brand Name Food. It's always some made up brand. Is this done on purpose? Hmmm...the trees are shaking.
* Virtually all of the products in ''Series/TheAdventuresOfPeteAndPete'', from Kreb of the Loom underwear to the family's Krebolet, are made by [=KrebStar=].
* Used in ''Series/RedDwarf,'' in both variations. In the first series, everything on the ship comes in plain grey packaging with just a label. After that, fake brand names are used (such as Leopard Lager).
* And then of course you have Binford tools, the official tools of ''Tool Time'' on ''HomeImprovement''.
** HomeImprovement also did this with some non-tool products in the background, such as "Nickers" and "Runch" candy bars.
** In a clever homage, you can spot a Binford Tools toolbox in ''WesternAnimation/ToyStory''.
*** And a rather subtle joke about it in ''Webcomic/{{Freefall}}'', [[http://freefall.purrsia.com/ff100/fv00035.htm when Sam is shown]] holding a "[=BinGM=]" chainsaw.
--->'''Florence''': Beware the happy man with power tools.
* The ''ChefAtHome'' seems to be a casualty of this. All of his ingredients are in glass jars, and he refers to them as such.
** Alton Brown on ''Series/GoodEats'' also used "That drink powder" in an episode about pickles. He had a guy in a red glass burst through a wall in order to "tell" us what it was. Alton then remarked "Aren't you supposed to be a pitcher?"
*** Alton Brown is also a big fan of Brand X and "Greeking" (as the process is more formally called). In a "behind the scenes" episode of ''Series/GoodEats'' he explains the process behind "Greeking." That said, it's always obvious what grocery store he's shopping at (either Kroger, Publix, or Harry's/Whole Foods, depending on how old the episode is), and episodes before season 5 don't bother with the greeking.
**** {{Cooking Show}}s in general do this somewhat frequently -- Creator/RachaelRay even went so far as to have completely redesigned packaging (presumably with in-jokes known only to the staff) for numerous seasons of ''30 Minute Meals''. Averted, however, by Giada De Laurentiis, who is a ''very'' big fan of Trader Joe's products.
*** Likewise, ''Food Network Challenge'' frequently has challengers working with "puffed cereal treats". Rice Krispies didn't even jump on the bandwagon when they broke a world record sculpting with the stuff.
* Notably subverted in ''FreaksAndGeeks'' when characters were shown drinking "Faygo" brand cola, which really exists but is hard to find outside the upper Midwest.
** Actually, I live in Kentucky and Faygo brand sodas are easily found around here.
*** It's within the cachement area: Faygo is a UsefulNotes/{{Detroit}}-based brand. This is why it made sense for the characters to drink it on ''FreaksAndGeeks'': the show is set in suburban Detroit, and the stuff is fairly popular in the area (i.e. it's LocalColor).
* [[LampshadeHanging Lampshaded]] in an episode of ''Series/{{House}}''. House, [[spoiler:while being hypnotized by Chase]], expresses his dislike for "'Beer' brand beer" when presented with a row of generic bottles. There are also bottles of "Liquor" brand liquor. (This could be interpreted more as a statement about which details people tend to remember. He didn't care which alcohol it was, so he didn't remember it as a specific brand.)
--> '''House''': There's nothing worse than drinking Beer brand beer.
** Of course, he didn't remember much else either, as everybody was a [[TheFaceless faceless]].
* ''TheMiddleMan'' uses CaptainErsatz of recognizable products ''and'' gives them names that are different but still similar enough to invoke familiarity with the actual product they're spoofing or implying.
* On ''Series/{{CSI}},'' many crimes or events happen at the Tangiers hotel/casino, which doesn't actually exist.
** The Tangiers was originally created for the gangster film ''{{Casino}}'' as a stand-in for The Sands (though unlike its real world equivalent, the Tangiers was demolished in the wake of the mob trials, which precludes the possibility of any continuity with ''CSI''). What's strange, though is that ''CSI'' has also mentioned The Sands on occasion, and also the Rampart (although the fictional Rampart was demolished in season 7, while its real life counterpart still stands.)
* This was subverted in an 80s science/maths TV series (''How 2?'') starring Carol Vordermann, which regularly featured jars of "chocolate beans." On one occasion, it was commented: "We won't name [the product] as we've already given Smarties too much free advertising".
* In addition to the Pear computers (see the Apple section above), ''Zoey 101'' and ''NedsDeclassified'' also greeked laptop computers using stickers with the logos of their respective fictional schools.
* Series/{{Chuck}} works at "Buy More" (Best Buy), who is in competition with "Large Mart" (Walmart).
** Large Mart also has a strong resemblance to Costco. The Nerd Herd is comparable to Best Buy's Geek Squad.
** ''Chuck'' also debadges non-Toyota cars.
* Cans of soda on ''TheBigBangTheory'' are clearly designed to mimic real brands, but with HD one can clearly see that they are drinking "Diet Cola" (styled like the Diet Coke logo), "Z-un" (styled like the 7-Up logo), and a brand with literally no name but a perfect copy of Sprite's interlocking-fruits symbol.
* The BBC's policy is actually quite inconsistent. For every instance of a BrandX there's a passing reference to an actual product, often an alcoholic beverage, that's too fleeting to qualify as ProductPlacement.
* ''{{Friends}}''. Joey apparently enjoys "Nickers Bars".
** And Ross uses Uberweiss laundry detergent.
* ''Series/{{Firefly}}'' has 'Blue Sun' products just about ''everywhere''. [[spoiler:They might be a bit more significant to the plot than normal examples, though...]]
* ''Series/TheXFiles'' has the Cigarette Smoking Man, among other characters who smoke, preferring the extremely popular but fictional Morley brand of cigarette. There is even an episode of the show titled ''Brand-X'' featuring the company that makes the cigarettes. Morleys apparently get around, because they are used all over the place in television, even amongst series that have no connection to each other. [[http://en.wikipedia.org/wiki/Morley_(cigarette) The Other Wiki]] has a list of them.
* The ''Series/MastersOfHorror'' episode "The Screwfly Solution" had plenty of examples, like "East Coast Airlines" and "Flazzle Cola" (in a red can, no less), and in the shop scenes they make sure to keep the camera zoomed out (though a Budweiser sign comes up in the edge of the shot, so they forgot at least one thing). They also have nameless "Kidney Beans" cans and an internet search engine with no marker at all.
* ''Series/LawAndOrder'' loves this trope. Probably because many of its episodes are RippedFromTheHeadlines.
** Though this trope doesn't apply when referring to their bankroller -- for instance, reporters will have NBC branded microphones, with anyone else being with unlikely-numbered news organizations such as Channel 23 or News 46. There was also an interesting exchange during a bust when mobsters were caught flat-footed watching TV:
-->Det. Briscoe: "MSNBC, huh? Your father would've had the game on."
** Of course there are two things consistent about the L&O universe; that the equivalent of the ''Post'' is the ''Ledger'' (which was also the paper in the short-lived newsbiz SpinOff ''{{Deadline}}''), while the all-encompassing New York University/Columbia University campus is known as Hudson University.
*** Hudson University is also referenced in an episode of ''Series/WithoutATrace''
*** ''Series/LawAndOrder'' also had the ''New York Sentinel'', its version of the ''New York Times''.
** Law & Order fairly consistently used the name "B-Friendz.com" for their version of Facebook and MySpace, and Series/LawAndOrderSpecialVictimsUnit used "Another Youniverse" for their "Second Life" analog.
** Averted in the 2010 SpinOff ''Series/LawAndOrderLA'', where Facebook was name-dropped in the very first episode, while in previous episodes of the series generic substitutes like "Youspace" were used in its place.
* Nearly completely averted in ''Series/{{Survivors}}''. Hung looter in a Netto? Check. Decomposing corpse in [=McDonald's=]? Check.
* ''MadMen'' spectacularly averts this. Sterling Cooper may be fictional, but they've done stuff or tried to do stuff for (And yes, many of these clients [[ProductPlacement paid handsomely to be on the show]]):
** Pampers
** Kodak -- Calling a kind of slide projector a [[http://en.wikipedia.org/wiki/Carousel_slide_projector Carousel]] was apparently Don Draper's idea.
** American Airlines, an attempted grab for their contract of that airline, which is trying to get good publicity back after the [[http://en.wikipedia.org/wiki/American_Airlines_Flight_1 Flight 1 disaster of 1 March 1962]]. In the show, Pete Campbell's father is a victim of that crash.
** Mohawk Airlines, who are bumped off the client list for the American Airlines attempt.
** Bacardi
** The American Cancer Society, after [[spoiler:Don Draper's [[IndyPloy desperate grab]] after losing Lucky Strike]]
** Heineken
** Also worth mentioning is that the show isn't averse to ''actual'' ProductPlacement: a bottle of Smirnoff has crept its way into the series as a semi-permanent fixture in Roger Sterling's new office.
** DVD commentary reveals that the production team always uses period-accurate real-world alcohol bottles, with one exception: A real brand is never used in a drinking-and-driving situation. MadMen being MadMen, there are a lot of these.
* Odd example on ''PeepShow'' -- Jeremy refers obliquely to a real-life advert for a popular cold and flu remedy, while Mark is shown pouring said brand into a cup, with the logo obscured... at which point Jeremy offers to "bring your Lemsip in for you". Didn't seem to be a lampshading, or deliberate joke -- just odd.
** It may be that mentioning the semi-genericised Lemsip is acceptable, but that showing Lemsip-brand Lemsip was undue prominence. In some countries, there's a rule against showing a product and mentioning its name at the same time. So there's no problem if they're mentioning Lemsip, they just have to obscure it.
* Yet more BBC, in ''Series/TheApprentice'' many of the candidates have worked for major companies in the past, but it is described as stuff like "developing markets for a major international coffee company."
* The way they rebranded products on ''Full House'' was amusing (Mountain Do, Shesta Cola, Sarf Color-Safe Bleach, Ail Laundry Detergent, to name but a few).
* ''Series/DoctorWho'':
** Variant that overlaps with {{Expy}} in "Terror of the Autons" - the murderous UglyCute Auton doll is clearly supposed to be one of the Troll dolls that were a big fad in the 70s, but with the design altered.
** In early episodes of the new series, Rose tries looking for information about the Doctor on [[http://www.search-wise.net/ search-wise.net]], a domain name intentionally reserved for use as a Brand X search engine.
** Additionally, Rose works for the fictional department store 'Henricks.'
* ''Series/{{NCIS}}'':
** In the episode "Doppelgänger", the case hinged in part on two different brands of cigarettes: Triboros, and Llamas (the latter in a package resembling Camel cigarettes).
** While not a ''product'', one of the members of NCIS is showing around a bunch of boys, where he and all of the boys are wearing the standard tan outfit with handkerchief over the neck and troop number in red and white, of the ''Boy Scouts of America'', but in the show, one of the kids admits they are a ''Junior Ranger''.
* A JustifiedTrope within the context of ''Series/SabrinaTheTeenageWitch''. Due to legal reasons, witches cannot conjure up brand name products; trying so only results in BrandX knock-offs such as "Popsi" and "Butterthumbs".
* On ''Series/{{Community}}'', an ill-sized oval changed Jeff's laptop's brand from a Sony Vaio, to, apparently, a teapot.
** "Cola", in an orange-red can, also appears numerous times in Community.
* French humorists "les nuls" made a fake ad where X stands for X-rated. Brand X washing powder shows sex positions on its packaging.
* Finder-Spyder is a stand-in for Google in shows such as ''Series/{{CSI}}'', ''Series/{{Dexter}}'', ''Series/{{Heroes}}'' and ''PrisonBreak''
* Gannon Car Rentals features in ''Series/{{Lost}}'' and ''Series/{{Heroes}}''.
* On ''[[FlashForward2009 FlashForward]]'', badges are generally removed from cars -- a common enough practice, but this show is particularly blatant, in that Ford cars have a conspicuous oval gap where the badge was taken out.
* In a variation, when ''Series/LifeAfterPeople'' did an episode on food, they specifically address the UrbanLegend that "this cream-filled snack cake" would remain edible for thousands of years. Presumably the makers of Twinkies didn't want their product associated with images of decaying meat or roaches and rats taking over abandoned supermarkets, as the program dutifully avoids naming "this snack cake" or showing its label.
* ''WizardsOfWaverlyPlace'' has an episode near the start of the second season where a frisbee is referred to as a "plastic flying disk". Possibly a [[LampshadeHanging lampshading]], since the phrase is gratuitously awkward compared to several they could have used instead.
* ''Series/SpicksAndSpecks'' blurred out the branding of a Mr. Whippy icecream van when it was playing Greensleeves. TheABC prohibits product placement, but it's been the target of [[LampshadeHanging lampshading]] every now and then.
* In this clip of ''IveGotASecret'', Henry Morgan jokes that Creator/SoupySales (who is introduced as "Mister X") is [[http://www.youtube.com/watch?v=1qq_Mr1txFY the maker of 'Brand X']]
* In the US ''QueerAsFolk'', Michael Novotny works at [[strike:K-Mart]] The Big [[strike:K]]Q
* Non-Canadian ''Series/{{Degrassi}}'' viewers can almost make a game out of betting on what's BrandX and what's [[ProductPlacement a real but]] [[CanadaEh Canada-only]] brand.
* ''AreYouBeingServed'' had Grace Brothers, a parodic stand-in for Harrods.
* Starting in Season 2, ''Series/{{Glee}}'' introduced a coffee shop, possibly a chain, called the Lima Bean as a date location for Kurt and Blaine. It's both a reference to the place where the show is set (and its correct pronunciation) and a pretty obvious stand-in for Starbucks.
* On ''AllInTheFamily", Archie always drank a generic looking can of beer.
* ''Series/{{JAG}}'': 2nd season episode "Heroes" had a hamburger chain called Beltway Burgers. This restaurant continued into ''Series/{{NCIS}}''.
* ''Series/{{Chopped}}'' gives generic names for the mystery ingredients, such as "Puffed Rice Cereal" for Rice Krispies. Packaged products are also usually repackaged in generic ''Chopped'' containers or, in the case of sealed cans and jars, have any identifying labels replaced.
* In ''EverybodyLovesRaymond'', Ray complains that it took Daddy three days to assemble a ''beautiful Swedish bed'' for daughter Ally. Evidently IKEA didn't pay nearly enough for a plug.
[[/folder]]

[[folder:Merchandising]]
* When licensed NASCAR products are released to mass retail, the logos of beer companies are replaced with generic logos including the driver's name, due to U.S. law prohibiting the advertising of alcohol to minors. This is not the case with high-end "adult collectibles," however.
** There's a ''cigarette lighter'' shaped like Rusty Wallace's Miller Lite car with the brewery's logo replaced by his first name.
** The high-end collectible market isn't immune to cigarette advertisement restrictions though -- the L&M logos are missing from some models.
** When Mark Martin's sponsorship was switched to Viagra, the notice "Ages 21 and up" on the Revell model box where the "tahrs and awl"-sponsored-car kits had "Ages 10 and up". If you need Viagra before 21, you're probably worried about things other than family-unfriendly logos...
* There is a Listerine commercial that actually says that "people prefer it two-to-one over the leading brand." To be fair, this can be interpreted charitably to mean "the leading brand made by a competitor." But if it's possible for "the leading brand" to mean this, then that might be the answer to the question, "Why isn't your brand the leading brand?" Maybe it sometimes is the leading brand!
** One way ads get around this dilemma is to say "the next leading brand".
*** [[AbsoluteComparative Or just don't compare it to anything.]]
* In the classic, "Ancient Chinese Secret" commercial for [[http://www.youtube.com/watch?v=BJP5f-fsHrs Calgon]] water softener, the product is demonstrated with a box labeled simply "Detergent".
[[/folder]]

[[folder:Music]]
* The original version "Lola" by the Kinks features the line "where you drink champagne and it tastes just like ''Coca Cola''," which had to be edited to "cherry cola" for radio release in the UK; American radio seems to play both versions though.
* The song "Fabulous" from ''HighSchoolMusical2'' originally contained the lines, "Fetch me my JimmyChoo flip flops/Where is my pink Prada tote?/I need my Tiffany hair band/Then I can go for a float". In the video game "SingIt", "JimmyChoo" became... eh, something... else?, "Prada" became "leather", and "Tiffany" became "sparkly".
* Pink Floyd's "It Would Be So Nice" originally contained the line "Have you ever read the Evening Standard?" As this was the name of a legitimate English newspaper, they were forced to re-record the line with the fictitious 'Daily Standard.'
[[/folder]]

[[folder: Newspaper Comics]]
* ArchieComics can't say "Lucky Charms" and it ruins the joke, as referenced by the ComicsCurmudgeon: [[http://joshreads.com/?p=2225]]
* ''DykesToWatchOutFor'' has "Bounders Books and Muzak" instead of Borders Books and Music, etc.
** Interesting in that "Muzak" is itself the name of [[http://en.wikipedia.org/wiki/Muzak_Holdings Muzak Holdings LLC]] which defends its trademark against genericizing of the word for "elevator music." ''BarneyMiller'', for example, used the word and it's censored out of syndicated reruns.
[[/folder]]

[[folder:Puppet Shows]]
* One episode of ''Series/ThatPuppetGameShow'' involved Ian offering Eddie a chocolate bar, which just said "Chocolate" on the wrapper. The weird part was that the wrapper was purple and the word was written in a swirly handwriting font, so it looked almost ''exactly'' like a Cadbury's Dairy Milk bar.
* [[Series/SesameStreet Hooper's Store]] carries [[http://muppet.wikia.com/wiki/Brands_sold_at_Hooper%27s_Store a full assortment]].
[[/folder]]

[[folder:Radio]]
* Several [[Creator/TheBBC BBC]] Radio 1 [=DJs=], as a result of the BBC not allowing product placement, often say things like "generic MP3 player" rather than iPod. Some do this so frequently that callers also use such phrases.
* Radio comedians Radio/HudsonAndLandry often made use of "Ajax" companies, like Ajax Airlines or Ajax Mortuary.
[[/folder]]

[[folder:Toys]]
* {{LEGO}} has a small few recurring instances of this trope, most prominently the Octan petrol company, whose branding was pretty much everywhere in LEGOCity and racing games and sets up until 2001, and still crops up on occasion. LEGO also averts it in that they regularly produce licenced promotional sets based on real vehicles used by real companies, the most commonly recurring being Shell and Maersk.
** [=LEGO=] ''used'' to make regular sets featuring Shell (or Exxon in the United States, from the late 1970s to about 1985-86 when Shell sets became available stateside). Back when they made [=HO=]-scaled vehicles, they included Shell and Esso branded vehicles.
[[/folder]]

[[folder: Video Games]]
* Performance parts in ''VideoGameForzaMotorsport 4'' are a generic brand, unlike ''3'', where most of the ports were "made" by a certain manufacturer, such as K&N making air filters for certain car brands.
** Generally justified, as ''4'' features a lot more niche and unique cars where no real company would design aftermarket parts for them. However, said niche cars often use engines or are actually built from other cars (for example, the Bertone Mantide is just a Corvette ZR1 with a lighter, radically designed body), so the reason why aftermarket companies were removed besides advertising billboards remains unclear.
* In ''[[VideoGame/RatchetAndClank Ratchet: Deadlocked]]'', one of the randomly generated bits of WittyBanter from announcers Dallas and Juanita explicitly mentions "Brand X Gelatin".
* ''VisualNovel/PhoenixWrightAceAttorney: Trials And Tribulations'' used "Coldkiller X" as a brand of medicine for cold. Which actually would seem to be a case of XtremeKoolLetterz, since it was translated from ''Kazegoroshi Z''.
* Thirsty for some Cielo Mist? Or perhaps a One-Up? ''VideoGame/{{Persona 3}}'' has 'em for the low, low cost of 120 yen!
** ''Persona 3'' was ''filled'' with them, Every vending machine had some type of American drink just to show how well Atlus actually translates the games. Some of the most memorable ones were : (Dr. Salt: Salty soda. Popular, but an acquired taste.) (Mad Bull: The most caffeinated drink available.) (Starvicks: Famous coffee, mixed with cough syrup.) (Fountain Dew: A disturbingly yellow soft drink.)
* The painkillers in ''VideoGame/MaxPayne'' are referenced by name in ''Max Payne 2'': "Interfectum 600mg: a serious painkiller for serious pain".
* A truly vast number of freeware games -- especially Japanese games -- open with ripoffs of old video game loading screens. For example, "Kobami" from ''VideoGame/LaMulana''.
** However in La-Mulana's case it is actually [[LampshadeHanging an intentional parody]].
* The Medic/Assault's first aid box in ''Battlefield 2142'' contains painkillers named "Dicepirin", among other things.
** The game was developed by DICE.
* The ''VideoGame/{{Fallout}}'' series has Brand X in spades -- featuring Snap-Off Tools, Mary May cosmetics, Nuka-Cola, and so forth. However, due to threats of [[ThinkOfTheChildren Australia giving the game an Adults Only rating]], they needed to change Morphine to Med-X.
** [[FridgeBrilliance So that's why it offers +25% to damage resistance!]]
** The DummiedOut, {{Drill Sergeant Nasty}}-voice Medic Power Armour also still refers to Med-X as Morphine.
* ''VideoGame/SimCity'' buildings fall under this. There's the Kong Tower, Quigley Insurance, Byall Means Travel Agency, Wright and Daughter, Dragon Dr., Justin Brown Plaza, Bob's Grease Pit, Curtin Fabrics, and Pump & Scoot Gas just to name a few.
** And let's not forget the dreaded Wren Insurance building!
* ''VideoGame/TheSims'', by proxy, is also full of this by way of the brand names of all buyable items. This actually gets averted down the line, thanks to a tie-in deal with [[http://thesims2.ea.com/about/sp8_index.php IKEA]].
** As an added note, using the random Sim generater in the ''Sims 2'' Debug mode will cough up Sims with ramdomly-generated names that include some Brand X ''last'' names, like Curtin, Byall, Wren etc.
* ''SilentHill1'' has Vestal Gigastore, a riff on Virgin Megastore. And if you know what a Vestal Virgin is, and you've played to the end of the game, you know what a DoesThisRemindYouOfAnything that is.
** There are also [=McBurger=] and Queen Burger restaurants about town.
* ''MondayNightCombat'' is positively saturated with advertisments and endorsements for its wide variety of fake combat-related products and services.
-->'''Mickey Cantor:''' Uncle Tully's Original Organ Highlighters! Just like what the doctors use...only for shooting.
* The opening CutScene of ''VideoGame/JurassicParkTrespasser'' shows John Hammond on the cover of a magazine named "Science America".
* ''VideoGame/HeavyRain'' features "Asthma" brand inhalers, among other things.
* ''VideoGame/FreddyPharkasFrontierPharmacist'' had a quest that involved a tube of "Preparation G." In addition, Freddy mentioned to his "faithful Indian sidekick" that one of the perks of the position was all the "Rustler's Stove" chocolates he could eat.
* [[AvertedTrope Averted]] in ''{{VideoGame/MonsterTruckMadness}}'' as all of the major monster trucks from the late 90's are featured and driveable in-game.
* "Creme-filled snack cakes" in ''VideoGame/BioShock1''.
* The various full-heal foodstuffs in ''VideoGame/ShinMegamiTenseiIV'' are based on real-life Japanese food items, with the bartenders even calling them ersatzes. For example, the bartender in Ueno gives you an ersatz croquette based on the ones from the "[[http://www.hanamasa.co.jp/ Niku-no-something]]" grocery store.
[[/folder]]

[[folder: Web Animation]]
* ''WebAnimation/HomestarRunner'' uses "world" products almost exclusively, with a few exceptions, like Mountain Dew (which invariably appears with the 1973 logo). Interestingly, most of the products, both names and the products themselves, sound sensible at first but on second reading turn out to be complete gibberish ("flavor taste-style chewing powder" ...?)
** Notable Brand Xs include the Cold Ones series of beers; especially the Coldson Lite, who looks like a can of Coors Lite, yet whose name resembles Molson. Interestingly, Molson and Coors have since announced that they were merging together.
** This is doubly subverted with the Tandy computers. Tandy was a real brand, once, but Strong Bad's "Tandy 400" computer resembles nothing ever produced by it. Furthermore, its logo is a multicolored star with a bite taken out of it. In case the parody wasn't obvious yet, this same logo is later seen on obvious Macintosh lookalikes.
** But the exceptions can be pretty blatant. "[[http://www.homestarrunner.com/floatparade.html Let's sing a song of Pennzoil!]]"
*** ...and sometimes it's part of the joke: In sbemail "caffeine", Strong Bad gets Strong Sad on a caffeine rush by "drop[ping] a couple of heaping spoonfuls of Sanka into [his] orange juice." Sanka is, of course, well-noted for being a decaffeinated coffee.
* Little Prolie Beer in ''WebAnimation/LuckyDayForever''
[[/folder]]

[[folder: Web Comics]]
* Averted in ''PennyArcade'', where main characters Gabe and Tycho talk about the latest real-life video games constantly.
* ''Webcomic/{{Misfile}}'' has beer bottles and cans labeled "BEER". The author has stated that he doesn't drink and didn't want to depict any particular brand.
* [[http://www.danspulpit.com/God_does_not_believe_in_atheists.html This heavily narmed-up comic strip by Dan Nuckols]] has a particularly charming example in which a character is seen reading pornography, but the author doesn't care to name the pornographic publication, nor is he comfortable depicting anything remotely suggestive on the cover. The result is a dull brown magazine with "PORN" written on it in big black letters.
* In ''Webcomic/TheOrderOfTheStick'' strips 6 and 31, the party sees Durkon as a pack of Band-Aids, and a mind flayer sees Elan as a can of Diet Coke. When these were redone in higher resolution for the book ''Dungeon Crawlin' Fools'', Durkon became "Bandages" and Elan became "Diet Cola".
** In strip 711, Haley buys from cosmetics company Aton (A parody of Avon).
* Apparently there is a place on earth where you can buy [[http://theworldisyours.smackjeeves.com/comics/1089945/beer-can/ "Beer Can" brand beer]].
* In ''Webcomic/ElGoonishShive'', the Wii and its balance board make appearances but never by name.
* In ''TheInexplicableAdventuresOfBob,'' Molly the Peanut Butter Monster was born from a jar of Generico brand peanut butter. They have a factory near Generictown.
* There are two "Cüke" machines in the background of [[http://www.scarygoround.com/?date=20130618 this]] ''Webcomic/BadMachinery'' strip.
* [[Webcomics/MountainTime Mountain Time]] has Beer brand beer, which can probably be purchased at an Oil Princess gas station franchise, which in turn might be owned by the Business Company.
* ''Webcomic/{{XKCD}}'' presents its own stab at [[http://xkcd.com/993/ gaining a brand]].
[[/folder]]

[[folder: Western Animation]]
* ''Adventure Time'' makes use of the "Pear Computer" Brand name in episode: "Hitman".
* "World background" products include Cuckoo Cola from ''WesternAnimation/DarkwingDuck'' and ''WesternAnimation/ChipNDaleRescueRangers'', Cheesy Poofs from ''WesternAnimation/SouthPark'', Manitoba Brand Cigarettes in ''WesternAnimation/KingOfTheHill'', and AcmeProducts. Also "Duff" Beer from ''WesternAnimation/TheSimpsons'', and "Pawtucket Patriot" Ale in ''WesternAnimation/FamilyGuy''.
* ''WesternAnimation/KimPossible'' has, in addition to its thinly veiled celebrity archetypes, a slew of in-world brands: Mexican fast-food establishment Bueno Nacho, big-box retailer Smarty-Mart, fashion boutique and clothing line Club Banana, and so forth.
* Just about everything in the 90s Australian cartoon ''LilElvisJonesAndTheTruckstoppers'' is 'Junk' brand, from cola and a clear Vegemite analogue, to the only television station shown. 'Junk Corporation' just ''happens'' to be owned by the CorruptCorporateExecutive villain, W.C. Moore.
* The makers of the ''Film/OverTheHedge'' animated film decided to use only fictional brands (such as "Spuddies" canned potato crisps) for the junk food that was so important to the plot.
* In the world of ''{{Metalocalypse}}'', almost every single store or service is named after a real world extreme metal band, if not after Dethklok itself. Thus, Finntroll Groceries, Dimmu Burger (a pun on Dimmu Borgir), a restaurant called "Burzum's", the Gorgoroth hardware store, etc. etc.
* ''WesternAnimation/{{Futurama}}'' has Slurm soft drink, which is central to the episode "Fry and the Slurm Factory". Also, Lightspeed Briefs and Mom's Old-Fashioned Robot Oil. It also uses parody brands, such as Admiral Crunch and Archduke Chocula on "The Series Has Landed" and Sonya speakers on "Amazon Women in the Mood".
** Don't forget Burger Jerk, Fishy Joe's, or Chizzler. It's debatable, depending on what you hear, whether Molten Boron is a brand or a state. "No one does/nt/it like Molten Boron".
** Another example is the product "Third and Third and Third" in the episode "I second that Emotion", a parody of "Half and Half."
** Several shows are "sponsored" by made-up brands and products, including Arachno-Spores, Thompson's Teeth and Glagnar's Human Rinds.
** Don't forget Mombil.
** And Fry's beer of choice, the aptly-named "LoBrau".
* ''InvaderZim'' has Poop brand cola, candy bars, etc.
** Also in the episode "Door to Door", where characters would ordinarily be referring to Band-Aids, [[LampshadeHanging their speech is overdubbed with some guy saying "Adhesive medical strips!"]]
** Throughout the series are mentions of a fast food place called McMeaty's.
** Don't forget Gaz's favorite place Bloaty's Pizza Hog. [[SuckECheeses It's like a negative Chuckie Cheese]].
* ''WesternAnimation/TheSimpsons'' has Duff Beer and Krusty Burger, among others.
** Both of which, interestingly, became [[{{Defictionalization}} real brands]] during the run of [[WesternAnimation/TheSimpsonsMovie the movie]] (The Krusty Burgers were rebranded Burger Kings.)
** They [[LampshadeHanging lampshaded]] this in a conversation between the cop, Lou, and Chief Wiggum which was also a parody of the "royale with cheese" scene in ''Film/PulpFiction''. Lou mentioned eating at a [=McDonald's=] in Shelbyville, but Wiggum had never heard of it, despite there being 2000 locations in the state.
** Lampshaded again in a another episode where it turned out Krusty was paying the mob to keep other fast food chains out of Springfield.
** There's also Laramie cigarettes. The brand did exist, but it's been discontinued since TheFifties.
** In the episode "Scenes from the Class Struggle in Springfield", several TV brands are shown: Panaphonic (Panasonic), Magnetbox (Magnavox), and Sorny (Sony). It's implied they were knockoffs, however.
** As well as Bart referring to a "flying novelty disc" instead of a Frisbee.
** In a different episode, Lisa yearns for trendy electronic devices from electronics company Mapple, run by Steve Mobs. In the beginning of the episode, she gets a discarded [=myPod=] from Krusty.
* "[=MegaLoMart=]", a parody of Walmart and to a lesser degree Sams and [=CostCo=], from ''WesternAnimation/KingOfTheHill''.
* The {{DCAU}} uses Soder as its brand of...well, soda. Most prevalent in WesternAnimation/SupermanTheAnimatedSeries.
** Not to mention the Flash's "Lightspeed Energy Bars". You get a big boost of flavor in every bite!
** ''StaticShock'' has the "Burger Fool" fast food chain, complete with a clown mascot.
* Creator/CartoonNetwork has its Whisbees.
* ''BeavisAndButthead'' worked at "Burger World," whose sign is obviously a [=McDonald's=] sign with the arches inverted.
* ''ThePowerpuffGirls'' had, well, a number of different cereals combined into one brand: "Lucky Captain Rabbit King Nuggets". The mascot for this brand seems to be a mash-up of Lucky the leprechaun, the Trix rabbit, Captain Crunch and King Vitaman.
** Even the ''slogan'' is Brand X: "Ridiculous Lucky Captain Rabbit King! Lucky Captain Rabbit King Nuggets are for the youth!"
** Not to mention the chemical used in the opening sequence of the series is literally called Chemical X.
* ''TheFlintstones'' were probably parodying the practice, in an episode where Fred and Barney enter a sponsored baking competition/commercial. When Fred and Barney's cake wins, they end up being disqualified when Barney inadvertently reveals they used ''brand X flour''. As the emcee frantically explains afterwards, they can hardly declare the winner to have used one of the competing brands.
** The most prominent brand name in the series was probably the "Polarock" instant camera ([[BambooTechnology a bird inside the camera using its beak to chisel jackhammer-style the "photograph" image into a stone slab in 60 seconds]]).
* ''Pretendo'' seemed to be a common video game console amongst animated characters. It appears in episodes of ''WesternAnimation/{{Doug}}'' and ''WesternAnimation/MuppetBabies''.
* ''WesternAnimation/FamilyGuy'' often depicts Chris and Meg eating "Generic Puffs", the decoration on the box being just the brand name on a white background.
** They also tend to bounce around between [=McBurgertown=] and McDonalds whenever they feel like it.
* ''WesternAnimation/TheCritic'' has "Hair In A Can" and "Phlegm Fatale Cigarettes."
* ''WesternAnimation/TheMightyB'''s Honeybees have unusual similarities to The Girl Scouts.
* One episode of ''[[WesternAnimation/HeathcliffAndTheCatillacCats Heathcliff]]'' featured a brand of cat food literally called "Brand X".
* In ''WesternAnimation/KickButtowski'', the fastest way to internet fame goes through ''Rank of Awesome'' rather than ''Website/YouTube''. Especially if you use [[CuteKitten cats]].
* [[WesternAnimation/WileECoyoteAndTheRoadrunner ACME Products]]
* "Generic Cereal" [[NoodleIncident made Dan's list of enemies]] in ''DanVs''
* WesternAnimation/SpongebobSquarepants: Two Words - KRABBY PATTY
* Brand X serves as the primary antagonists of ''WesternAnimation/FoodFight'', a film focused on product mascots in a grocery store. Part of the film's message appears to be robbing food of an iconic mascot removes its soul.
* PlayedForLaughs with Grizzlebee's in {{Sealab2021}}.
* With WesternAnimation/GravityFalls, we have Pitt Cola.
[[/folder]]

[[folder:Other]]
* Pretty much the whole, if satiric, point of ''[[http://www.wackypackages.com/ Wacky Packages]]'' bubblegum.
* Morley brand cigarettes (frequently substituted for popular American brand [[MayContainEvil Marlboro]]) have been used in both {{Film}}, {{Television}}, and a few VideoGames. ThatOtherWiki has [[http://en.wikipedia.org/wiki/Morley_Cigarettes an article]] dedicated to it as well.
* Similarly, OceanicAirlines has been the most common choice of fictional airline since its first appearance in 1996. ThatOtherWiki article [[http://en.wikipedia.org/wiki/Oceanic_Airlines here]].
* Oaties cereal (a very obvious parody of Wheaties) is another example.
* Fictitious counterparts of ''Creator/{{CNN}}'' appear under various approximate abbreviations ([=ZNN=], [=CNC=], [=NNN=], etc) in countless TV series, films, and other formats. This has its own trope page, AlphabetNewsNetwork.
* If a military peacekeeping force is needed it will often be the Allied Nations as a thinly disguised stand in for UN forces, down to using the same white vehicles with blue lettering and blue berets/helmets.
[[/folder]]

[[folder: Truth In Television]]
* In TheEighties, "Generic" products distinguished by plain white labels and simple black or dark blue lettering were commonly available for a brief time; and were popular due to their lower cost. Some of these were actual name-brand products sold under what the industry terms "white-label" packaging. (Example: generic "Beer", as see in ''RepoMan'', was typically Lucky Lager.) The minimalist look was replaced later in the decade by "store brand" product packaging.
** Canadian grocery chain Loblaw's has [[http://productreviewscanada.blogspot.ca/2012/01/no-name-brand.html a store brand known as "No Name"]] to this very day (which debuted in TheSeventies), whose products are typically contained in bright yellow packaging with plain black type.
* For a short while, there ''was'' a pop group called Brand X.
* In the Czech Republic, in reaction to just about any advertisement for washing powders comparing their product with a "common washing powder", one company actually started making a washing powder of that name.
** Ditto for Russian washing powder with the same name, if it's not the same company.
* There are some generic store-brand beers that [[http://40ouncebeer.com/extrapicts/generic.jpg just have "beer" on the label.]]
* There is also a brand of wine called "Cheap Red Wine", although it is meant as a gag (despite being a completely accurate description of the product).
* There is actually a drink ''called'' BrandX. At only 22% alcohol, it's a [[ShoddyKnockoffProduct cheap knockoff]] of [[StealthPun Brandy]].
* Many companies have made knockoff biscuits that look like Oreos. Julie's Biscuits actually labels these as ''Stereos''.
** The most famous Oreo "knock-off", ''Hydrox'', actually came first.
** Another notable Oreo knock-off is the Egyptian one made by that country's cookie giant [=BiscoMisr=], whose "Borio" cookies [[http://31.media.tumblr.com/tumblr_m19eteRtcq1rsojito1_400.jpg even have Oreo-like packaging]].
* At least one commercial for Wilkins Coffee (made by JimHenson and starring [[{{Muppets}} proto-Muppets]] Wilkins and Wontkins, features Wontkins telling Wilkins that he'd like "Brand X." [[spoiler: Wilkins then brands Wontkins with an "X"]]
* You can order "lager" at bars in and around UsefulNotes/{{Philadelphia}}, and the only clarification the bartender might ask is "bottle or draft". The brand you will get is Yuengling (not a bad deal, considering that Yuengling is a pretty good beer as American non-craft beers go).
* There was a cable internet company in the US around the year 2000 literally called "Brand X." They challenged a Federal Communications Commission interpretation of federal law that was bad for its business, and now "the ''[[http://en.wikipedia.org/wiki/National_Cable_%26_Telecommunications_Association_v._Brand_X_Internet_Services Brand X]]'' case" is a thing for administrative lawyers.
[[/folder]]

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