[[quoteright:264:[[Manga/OuranHighSchoolHostClub http://static.tvtropes.org/pmwiki/pub/images/ouran_blandnameproduct_6440_6346.png]]]]
[[caption-width-right:264:But I prefer Pipsi cola.]]
->'''Peter:''' I hope we pass a UsefulNotes/{{McD|onalds}}aniels or a Burger Queen.\\
'''Quagmire:''' Oh, that's right, we're on television...\\
'''Joe:''' I could really go for a flame-broiled Bopper!\\
'''Quagmire:''' This is so frustrating. We all KNOW what we're talking about...
-->-- ''WesternAnimation/FamilyGuy'', "Cool Hand Peter"

When you want to refer to a well-known brand name, but the legal department is advising you to [[WritingAroundTrademarks avoid using trademarks]] [[YouWannaGetSued in your show]], you can just change a few letters around to thinly disguise the brand name (Coca-Cola [=->=] Coke Colan) or snowclone the name (Dr Pepper -> Mr Topper) or use the same color scheme.

In some cases, the logo itself will be changed to something which reflects the change in name. (For example, if "Mitsubishi" = "three diamonds" then "Mitsu'''boshi'''" will have a logo with three ''stars'', and "'''Yotsu'''bishi" a logo with ''four'' diamonds.)

Contrast ShoddyKnockoffProduct (actually trying to rip people off with names similar to brand names), ProductPlacement (when the real product name is used extensively due to an endorsement deal with the company in question). See also BrandX when generic names are used.
----
!!Examples:

[[foldercontrol]]

[[folder:[=WcDonald's=]]]
'''[=WcDonald's=]''' or a variant thereof often appears in anime productions (and a few western shows and games), with the UsefulNotes/McDonalds golden arches flipped vertically.
* In real life, a former Long Island hamburger chain called Wetson's. [[http://www.pinterest.com/pin/428334614531996294/ Their logo]] was a w that basically was the [=McDonald's=] arches upside down. Ironically, several Wetson's, including the one in the picture, later became [=McDonald's=] after Wetson's went out of business.
* ''LightNovel/AccelWorld''
* ''Manga/AhMyGoddess'' in the second episode.
* ''Manga/AkuNoHana''. At one point Kasuga goes to "Mocbnalds".
* ''Anime/AnoHanaTheFlowerWeSawThatDay''
* ''Manga/AxisPowersHetalia'' has "Mc[BEEP]nald's".
* ''Manga/AzumangaDaioh'' (Magnetron, with the logo adding a smaller "G".)
* ''LightNovel/BalladOfAShinigami'' (Manga)
* ''Anime/BaldrForceEXEResolution''
* ''WesternAnimation/BeavisAndButtHead'', where W is for "Burger World" and "Maxi Mart" replaces "Mini Mart".
* ''VideoGame/BubbleBobble'' - One of the random items enemies turn into upon defeat are [=WcDonald's=] [[http://tjasink.com/games/bb/items1.html french fries]] (1,000-point item).
* ''VisualNovel/ChaosHead'' manages to get both [=McDeinald's=] and [=WacTiKald's=]. Really.
* ''Series/ChappellesShow'' had a sketch revolving around a new employee at "Wack Arnolds".
* ''LightNovel/LoveChunibyoAndOtherDelusions!'' - The arch is flipped 90 degrees.
* ''Anime/CowboyBebop''
* ''Anime/CrayonShinChan'' had [=DocNamald's=].
* ''[[Manga/DaaDaaDaa UFO Baby]]''
* ''WesternAnimation/DannyPhantom''
* ''Anime/DarkerThanBlack'' had [=McDoness=].
* ''Dear Boys''
* ''LightNovel/TheDevilIsAPartTimer'' has the main character work at a "[=MgRonalds=]".
* ''Anime/DigimonSavers''
* ''Manga/DokiDokiSchoolHours''
* In Chris Ware's ''Floyd Farland: Citizen of the Future,'' we see a [=McRonald=]'s (slogan: "3 Billion Poisoned"). In this case, we can really see why they altered the name for legal reasons.
* ''Anime/HanasakuIroha'' episode 11
* ''LightNovel/HaruhiSuzumiya''
* ''Manga/HikaruNoGo'' had [=NcDonald's=]. The logo is, of course, [[http://smg.photobucket.com/user/BellM/media/Dai/ncdonald.jpg.html the first 3/4ths of the Golden Arches]].
* ''Manga/{{Holyland}}'' has "Wakudonalds".
* The game ''InspectorGadget: Global Terror'' had Gadget, Penny, and Brain investigating strange happenings at [=O'Ronald's=].
* ''Anime/InuYasha'' in the modern settings.
* ''Manga/{{Kekkaishi}}'' (although, since [=McDonald's=] actually is a sponsor in the anime adaptation, it also appears as-is in one episode)
* ''Manga/KenichiTheMightiestDisciple'' has "Matsuenald's" - a pun on the mangaka's name (Shun Matsuena) - with the "M" logo shaped as Matsuena's hairdo as he usually depicts it his caricature self-portraits.
* ''VisualNovel/KiraKira''
* ''Kodomo no Jikan''
* ''Manga/KodomoNoOmocha''
* ''Manga/KOn''
* ''LightNovel/KoreWaZombieDesuKa'' has 'Mask Donalds' which gives masks with the happy meals.
* ''Anime/LuckyStar''
* ''Manga/MajinTanteiNougamiNeuro''
* Magazine/{{MAD}} may have had the earliest instance of the trope in their parody originally published in the '70s ''[[Series/TheSixMillionDollarMan The Six Million Dollars, Man!]]'' when Col. Steel Awesome is held captive by Russian agents, and [=WcDonald's=] is presented as a Russian version of The Golden Arches.
* ''Anime/MasterOfMartialHearts'' has a frequent fast-food restaurant simply called "{{Moe}}", with obvious [=McDonald's=] arches.
* ''WesternAnimation/MegasXLR''
* ''Anime/MobileSuitGundamWingEndlessWaltz''.
* ''Anime/MobileSuitZetaGundam'' has Macdaniel's one particular branch thereof containing a secret room where the A.E.U.G. held meetings. Captain Henken even works the tills as cover.
* ''Anime/{{Moldiver}}''
* ''Manga/OuranHighSchoolHostClub''
* ''Anime/PantyAndStockingWithGarterbelt''
* ''Anime/PeachGirl''
* ''VideoGame/{{Persona 3}}[='s=]'' manga. They serve the Peta-Wac Burger, which is ExactlyWhatItSaysOnTheTin... Peta being the prefix for 10 to the 15th power. [[BigEater The main character]] likes them.
* ''Manga/PleaseSaveMyEarth''
* ''VideoGame/{{Prehistorik}}'' a 1991 platform game.
* ''Anime/SailorMoon'' had Rei bring "Rakudanold's" takeout to a picnic.
* ''Manga/SangatsuNoLion'' - Mecdnald (yes, no "o") and the Giga Mec.
* ''Manga/SchoolRumble'' has "Was Burger" featuring the inverted archs in their packaging.
* ''[=SenkiSenkiMomotama=]'' (a manga by [[PeacemakerKurogane Nanae Chrono]]), has the fast food restaurant "[=McBonald's=]".
* ''Manga/SgtFrog''
* ''Literature/ShakuganNoShana'', in the OVA.
* ''Fanfic/SleepingWithTheGirls'' has one appear in the ''Anime/SailorMoon'' universe.
* ''Anime/SonicX''
* ''WesternAnimation/SouthPark''
* ''Anime/SuperDimensionFortressMacross'' had Macross Nalds.
* ''Manga/SuperGals!''
* ''Manga/StrawberryOneHundredPercent''
* ''LightNovel/ACertainMagicalIndex'', ''Macronall Hamburger'' in episode 7, but "[=MacRonall's=]" in episode 18.
* ''VisualNovel/TokimekiMemorial 2'' has "[=NacDomald's=]", and its logo has its first arc cut in half, giving the logo an "N" shape.
* ''Manga/{{Tokko}}'' features Wcdon@lds in episode 4, with an "at sign" instead of a normal A.
* ''VisualNovel/{{Tsukihime}}''
* ''Anime/UtaKata''
* ''VideoGame/VirtuaFighter''; the dub adds a reference to a "Big Wac".
* The ''Manga/WanderingSon'' characters sometimes go to [=WcDonald's=].
* ''[[Manga/NoMatterHowILookAtItItsYouGuysFaultImNotPopular No Matter How I Look at It, It's You Guys' Fault I'm Not Popular!]]''
* ''Series/YouCantDoThatOnTelevision''
** In one episode, the burgers LethalChef Barth serves to Christine and Vanessa actually taste decent for a change. Barth confesses that when he ran out of "burger mix," he was forced to run across the street to [=McDougall's=] and buy burgers to serve. (He then proceeds to add his own special ingredient to the girls' burgers - squirrel mucus.)
** Averted in a handful of episodes during the first, Ottawa-only season of the series, in which [=McDonald's=] is not only referred to by name on a few occasions but the [=McDonaldland=] characters actually visit the set. (Christine remarks that [=McDonald's=] provides free meals to the kids working on the show - "a good thing, because CJOH [the TV station that produced the series] would probably let us starve." Also, [=McDonald's=] gift certificates were given away as a call-in competition prize on at least one occasion.
* ''Anime/YuruYuri''. Similarly to ''Virtua Fighter'', listed above, in which Chinatsu orders a "Big Wac".
[[/folder]]

[[folder: Advertisements]]
* One UK advert for Argos shows their mascot blue alien characters ordering online from Amazin-stuff.com. It's not advertising online ordering, but why you should "Argos" it instead of ordering it online. Which is just ordering something from Argos, really.
[[/folder]]

[[folder:Anime & Manga]]
A general note: It's as easy for a Japanese artist or animator to just change one letter of the Roman alphabet and get away with it as it would be for a Western artist or animator to switch out a single kanji.

* Products from "Somy" (and their "Pandycam"), "Mikon" and other similar "manufacturers" can be found in many anime.
* Seiyu, Walmart's Japanese branch, shows up in several anime and manga, such as Hey Yu in ''Literature/ShakuganNoShana'', Heiya in ''Kodomo no Jikan'' or Seiyo in ''Manga/KemekoDeluxe''.
* ''Manga/AhMyGoddess'', has "Somy" and many others, including "Poca-Cola", on which Belldandy [[BizarreAlienBiology gets wasted]], "Dack Daniels" whiskey and "God Year" tires.
* ''Manga/AiKora'' has one chapter which features Nanako Sideway, a shopping plaza based on the real-life shopping plaza (and otaku haven) Nanako Broadway.
* In ''Manga/AiYoriAoshi'' Miyabi's car is a BMW Z3, only the BMW logo is red instead of blue. They also get out a "Twinsters" party game in one episode. They also have "Starfocks Coffee" restaurants.
* ''{{Akumetsu}}'' has such gems as [[http://www.onemanga.com/Akumetsu/49/07/ Weekly Tsop]].
* In ''Anime/AngelBeats'', Computers all run on [[http://angelbeats.wikia.com/wiki/Winding Macrosoft's Winding XO]] system.
* In ''LightNovel/AsobiNiIkuyo'' there are Creator/{{So|ny}}my, OIAV, and [=PanaX=] (Possibly a spoof of Panasonic and Pentax).
** The OVA has "Nahapoly" (Monopoly), "Umo" (Uno), "Tracker" (Twister), and boxes showing games that resemble Life and Perfection.
* ''Manga/AzumangaDaioh'' has "abidas" (adidas) and "Rocky" (Pocky), and Chiyo and Osaka end up working at Magnetron Burger, whose logo is a dead [=McDonalds=] giveaway. (Amusingly, [=McDonald's=] is actually mentioned in an early strip about Osakan regional differences. Apparently Azuma didn't decide to play it safe until later.)
** In a strange twist of real life imitating art, Pocky is indeed sold as "Rocky" in some South-East Asian countries[[note]]something to do with ''Pocky'' sounding like ''puki'' (pronounced ''pookie'', which is a Malay term for the vagina. Yes, even Garfield's teddy bear's name is offensive in this part of the world!).[[/note]], although the original "Pocky" is available at import stores.
* In the opening to ''LightNovel/{{Baccano}}'', it's possible to see chocolate bars by "Herseey's" and "Nostle".
* ''Manga/BlackLagoon'' has multiple, the most noticeable of which would be the "Heireken" (Heineken) beer the protagonists all drink.
** Yet there's no issue with them referring to Bacardi, nor is the GTO tag hidden on Benny's car in some shots. Heck, Revy's guns are Beretta M92F customs, which are prominently displayed in the opening sequence and mentioned at least once.
* In ''Manga/{{Bakuman}}'' manga it's averted, where the {{mangaka}} main characters hope to get their work published in Shueisha's ''Magazine/ShonenJump'' magazine, and submit works for Akamaru Jump. Played straight in the anime, when it's Yueisha, Shonen Jack and NEXT, respectively. The titles of the manga the characters mention aren't changed, however.
** Played straight with other brands in the Manga, too. Moritaka and Akito are meeting in front of a ''Rowson'' convenience store. Gets partially LostInTranslation in the dialog, as the Japanese spelling of Lawson and Rowson is the same (ローソン).
* ''Manga/{{BECK}}'' anime has many examples of "[[JustForPun rock bland]]" names. Including [=NC5=] (Music/{{MC5}}), Pixis (Music/ThePixies), Ramonne (Music/TheRamones) Red Hot Chili Poppers, DXM (DMX), etc. Also a plethora of brand name knock-offs on signs in the city. Subverted slightly when characters refer to specific instruments: a 'Strat' (Fender Stratocaster) or 'Telecaster' (also made by Fender), and Gibson's 'Les Paul' - however, no one mentions Fender or Gibson by name; the actual names/logos on guitars are obscured.
* ''Manga/{{Beelzebub}}''. Oga has a UsefulNotes/{{PlayStation|2}} '''[[UsefulNotes/PlayStation2 5]]'''.
* ''Manga/{{Bleach}}'' shows a "Handin Donuts" sign at one point when Tatsuki is searching for Orihime, instead of "Dunkin' Donuts."
* ''Boku wa Tomodachi ga Sukunai'' has Largehard consoles (Microsoft) and PSP's: ''Playing State'' Portables as rival games systems. Also Megasonic air conditioning.
* ''Manga/ACertainScientificRailgun'' has a laptop with "Designed for Macindows EXP: Macindows BST Capable" and "Outel Cora i7 outside" stickers. Truly [[MixAndMatchCritters an abomination]] worthy of the end of days.
* ''VisualNovel/ChaosHead''. ...where to begin? Deluoode, Taboo!, Animeight, @Channel, [[Website/YouTube MewTube]], [=McDynald's=]...[[Wiki/{{Wikipedia}} The Other Wiki]] becomes "We-Key Pedophilia". Surprisingly, Coca-Cola remains unchanged.
* An episode of ''Manga/ChibiMarukoChan'' has the titular character take a flight on an airline named Pan Up with the logo of (now defunct) airline Pan Am.
* In ''VisualNovel/{{Clannad}}'', The early drama club room has a cardboard box for a Somy PC laying around.
* ''Anime/CowboyBebop'' featured "Pippu" cola, whose color scheme was exactly the same as that of Pepsi.
** Also, in "Heavy Metal Queen", V.T. is seen drinking "B'''oo'''featers" Extra Dry Gin, with the rest of the label unchanged.
* In one of the extras in the ''VisualNovel/DaCapo'' TV Series, Miharu has a desktop PC whose OS is "Windoors 2000", and she surfs a website called "Ahoo!" (Japanese site, hence its url ends in ahoo.co.jp) where she does online auctions.
* ''Anime/DarkerThanBlack 2'', episode 11 has [=StartBoxs=] (sic) Coffee.
** The original also had "[=McDonness Burger=]" and "Lufanser" airplanes. Which makes the [[ProductPlacement Pizza Hut billboards all over the place]] seem even stranger.[[note]]Many, many Anime/CodeGeass jokes were made.[[/note]] The dub, however, replaced all the Pizza Hut logos with "Pizza Slice", creating another example of this trope.
* ''Manga/DeadTube'' has Machiya, the male protagonist, carry a [[Creator/{{Sony}} Sonv]] camcorder, it's a clearly one of Sony's HDR series of Handycams; it's used to film murders.
* ''Manga/DearS'' episode 12 has a "Zutar Bacchus" coffee shop chain.
* ''Manga/DeathNote'' has "Gentle!" instead of Google and Yahoo (it must be for refined internet users), ''Eighteen'' instead of ''Seventeen'' magazine, "Fanto" instead of Fanta, and "Fanasonic" and "Metsubishi" instead of Panasonic and Mitsubishi giant TV sets.
** And, amusingly: "Mild Turkey".
** The manga has "Panasonio" videotapes.
** Also To-oh University, instead of Tokyo. This is despite the story still taking place mostly in Tokyo.
** TV-wise, it manages to have both NKK and NHN as blanded versions of NHK.
** There's also a "CAZIO" mini-TV in the "potato chip" scene.
* in ''Manga/DetectiveConan'', Pocari Sweat became "Hocari Sweat", Sony became "ONY" and Denny's became "Donny's"
** The anime has Ran and Sonoko going to see a film called "[[Film/OceansEleven Ossan's Eleven]]".
* Another ''LightNovel/TheDevilIsAPartTimer'' example has Emi work as customer service for "Docodemo", a clear parody of Japanese telecom giant Docomo. Also, across the street from [=MgRonald's=], there is a Sentucky Fried Chicken, managed by Sariel.
* ''Anime/DigimonTamers'' has one episode with a mom telling her daughter that "Bernard the Dinosaur" is on.
** ''Anime/DigimonAdventure'' did this a lot. In one episode, you can see a vending machine that sells "Koca Kola".
** The follow-up, ''Anime/DigimonAdventure02'', had a "Wac" computer in one episode. Izzy in ''Adventure'' was also fond of his laptop emblazoned with a ''pine''apple logo.
** The first and second movies feature signs labled "Factory Mark". This is a reference to Japanese supermarket chain, Family Mart.
* ''[[Manga/ShinozakisanKiWoOtaShikaNi Don't Become an Otaku, Shinozaki-san!]]'' presents a lot. Most commonly we see [=PrePure=] in place of ''[[Franchise/PrettyCure PreCure]]''. When setting up a new computer, we also see their version of Windows is "Wenby's".
* Averted in ''Anime/DragonBallZ''. The [[MemeticBadass legendary farmer with a shotgun]] owns a truck that has the name "Chevrolet" on its rear.
* ''{{Manga/Dramacon}}'' OEL manga has this in spades. "Mcburger Queen," "Mangapop," "Daylodge" and "Taco Hut" appear prominently, as well as references to fake anime such as [[Manga/SailorMoon "Sailing Moon"]].
** Taco Hut may be a sly reference to the fact that Taco Bell and Pizza Hut are both managed and operated by Yum! Brands and in many places operate co-branded stores.
** There's also Pawky, which is [[http://dictionary.reference.com/browse/pawky an entertaining bonus joke for literary buffs]]; [[Manga/FullmetalAlchemist Half-Metal Alchemist]], [[Manga/FruitsBasket Fruity Basket]], and [[Manga/WolfsRain Wolf's Reign]].
** Mangapop becomes confusing because Dramacon was distributed by ''Tokyo''pop (and the rights were tangled up in Tokyopop's collapse, which is why the promised fourth volume of Dramacon never materialized), and thus there was no trademark to avoid.
* ''Literature/{{Durarara}}'' is full of Bland Name Products for various advertisements, billboards, and products seen around Tokyo, usually misspellings of real brands. In episode 11, when Shizuo is talking about the meaning of life (or something), in the background there's a sign with a man on it who looks suspiciously like Colonel Sanders. Durarara also has Yohoo!, Amezon, Yo!Tube, etc. Mikado buys a computer with "Mindows" on the package and during startup it boots up "Wbunte".
** Dotachin shares a drink of Red Snake energy drink with Mikado at one point.
** The second episode has a billboard for "Yahaha" motorcycles.
* ''Anime/EurekaSeven'' does this (a lot) with, among others, "Rersi Cola" (which also sounds like "RC Cola", for a double whammy) and "Smickers" bars.
* ''Anime/ExcelSaga'' has Nabeshin driving a "Mitsubibi Lancer." They also watch news reports on an SQNY television. The "Next episode" buffers take place in front of a giant "20th Century FQX" logo.
** The backgrounds of lots of episodes have these. Picari Sweat (Pocari Sweat), Loazon (Lawson), and "33 Ice Cream" (Baskin Robbins is more commonly known in Japan as "31 Ice Cream") are just a few examples.
* ''LightNovel/FullMetalPanic: The Second Raid''
** The opening has Kurz looking through a dirty magazine with a hot babe on it titled "Play Ball."
** Kaname gets a "Pizza But" ad in her mail, before the current fad of [[Anime/CodeGeass Pizza hut sponsorship]].
** The original series had Bocari Sweat (Pocari Sweat) and Heibeken (Heineken) beer. Oddly, the ProductPlacement of Budweiser remains intact
* In ''Manga/FushigiYuugi'', Miaka gives some "Creen Gum" to Tamahome (while keeping the "Lotte" part intact) and later in a flashback shows her using a "Pontax" digicam.
* ''Anime/FutureGPXCyberFormula'' series have some actual brand names put into ads, but there are some of them like these such as "Comel" (Camel cigarettes) and "Umited Celors of Pemetton" (Benetton clothing). And there ''was'' a [[http://en.wikipedia.org/wiki/Benetton_Formula racing team]] based on the clothing company in the '90s, which happened around the time series was made.
* ''Manga/{{Genshiken}}'' has the group going to a {{doujinshi}} sale convention called "Comifes" (Comiket).
* ''Anime/GhostInTheShellStandAloneComplex'':
** Batou faces robotic dogs made by "Tonda" (using the same [[UsefulNotes/{{Fonts}} typeface]] as Honda).
** In the wake of the first Laughing Man incident, ''Starchild Coffee'' came into business, using a modified version of the Laughing Man smiling face for their logo.
* ''Manga/{{Gintama}}'' has plenty of this in the [[UsefulNotes/NintendoWii Bentendo Owee]] arc. Aside from the titular system, you've got Hijikata berating Okita and Kondo for being fans of the [[Creator/{{Sega}} Zega]] [[UsefulNotes/SegaDreamcast Creamcast]] and [[Creator/{{Sony}} Zony]] respectively, and the Yorozuya gang and the Shinsengumi competing against each other at [[Franchise/TokiMekiMemorial Bakiboki Memorial]], [[VideoGame/NobunagasAmbition Nobunaga's Regurgitation]], and [[VideoGame/DragonQuest Dragon Hunter 3]].
** A later arc has the gang playing the MMORPG [[VideoGame/MonsterHunter Monkey Hunter]] in an attempt to locate some aliens who turned them into screwdrivers.
** The diner that the Yorozuya trio and others frequently meet at is called Tenny's.
* ''Anime/GoShogun'': Yatta-la Kernagul wants to open a chain of fried chicken restaurants called "Kernagul's Fried Chicken" and a hamburger chain called "[=KerDonald's=]".
* ''Manga/BrynhildrInTheDarkness'' episode 9 has "Rich(m)ond Hotel".
* ''Manga/HappyLesson'' had "Windiis XXXP", and "Crocrosoft Mord", as well as the usual "Pony" televisions.
* in the ''LightNovel/HaruhiSuzumiya'' anime, "Espon" laptops appear and the characters regularly eat at '[=WcDonald's=]'.
** The latter seems somewhat odd since during one outdoor scene, the background shows what is unmistakably a [[http://en.wikipedia.org/wiki/Sunkus Sunkus]] convenience store...
*** This might be subtly {{lampshade|Hanging}}d in "The Misadventures of Mikuru Asahina", which at the end says essentially: "This product is a work of fiction. Oh, except the store endorsements! Those are real. Please shop there."
** Actually averted by the time the movie ''The Disappearance of Haruhi Suzumiya'' rolls around. At one point, a computer boots up and we the startup screen for Windows 95 - [[ProductPlacement which gets a few good seconds devoted to it, of course]]. They even used the Windows 95 startup noise. [[http://www.youtube.com/watch?v=pEJM9s0Wikc See for yourself.]]
* The ''Manga/HatsukoiLimited'' manga has a fun one: among Enomoto Yuu'spl many hobbies is reading ''[[Magazine/ShonenJump Shonen Zump]]'' magazine.
** Also: "Chupa Chups" --> "Chip Chops".
* ''Manga/HayateTheCombatButler'' has a tendency to do this, given its sheer volume of {{Shout Out}}s. The most obvious example is the [[VideoGame/TheIdolmaster Ai-Dollar-Master]] video game in Episode 20.
** There are also "Pony" televisions and "Seako" clocks.
** The last episode of season 2 is a ~15 minute, disaster-ridden search for a box of 'Packy'
* ''Anime/HellGirl'' has people using the Deegle.com and "Mahoo" search enginse to find the Hell Correspondence website.
* ''Hen Zemi'' TV series episode 2 has a console game "Pinal Mantasy"
* In ''Manga/HidamariSketch'':
** Hiro has a Pony (Sony) television.
** Nori's computer has a Shaftsoft Wonders operating system. (The logo is four colored squares, straight, not wavy, and rotated 45 degrees with the upper right squares shifted to the upper left. The green and blue squares are swapped, and there's a lighter green square where the yellow would be.)
** She also has a Furbo (Furby).
* In ''VisualNovel/HigurashiWhenTheyCry'', Rena finds a Kenta-kun doll in the town landfill, and there is a restaurant called [[http://en.wikipedia.org/wiki/KFC "KCF"]] that the Kenta-kun doll came from. [[http://en.wikipedia.org/wiki/Colonel_Sanders Guess who Kenta-kun looks like.]]
* in ''[[Anime/IdolmasterXenoglossia The iDOLM@STER Xenoglossia]]'', "Puchy" instead of "Pocky".
* ''[[Anime/TheIdolmaster THE iDOLM@STER]]'' - Miki's headphones are a ''So'''m'''y'', Chihaya lives near a ''Burger'' '''''Queen''''', the camera Yoshizawa uses is a '''''Q'''''''anon'', among others.
* ''Manga/{{Ikkitousen}}'' has one character shown sending a text message on a "Sany Ericssan" cell phone.
* ''Manga/InitialD'', in he first season, the word "Trueno" (in the front of the hero's car) is spelled as "Toreno". This eventually changed when Toyota allowed them to use the [=AE86=] Sprinter Trueno's proper name.
** Maybe Toyota wanted ''Manga/Initial D'' to stop advertising [[GranTorino Ford Torinos]]?
** The dialogue also usually referred to the car as the "hachi-roku" ("eight-six"), a popular nickname for the [=AE86=], and the name "Trueno" was seldom (if ever) used.
*** Possibly because the name was used on several generations of later models, which were FWD and therefore of little interest to drifters?
* ''LightNovel/{{Itsuka Tenma no Kuro Usagi}}'' has Dr. Cinnamon.
* ''Manga/JoJosBizarreAdventure'' Part 4 features the convenience store Owson, modified from the name of ubiquitous Japanese conbini Lawson. For the manga's 25th anniversary, a Lawson in Araki's hometown Sendai (which is the basis of the setting in Part 4) was even remade into an Owson.
* ''[[Manga/{{KON}} K-On!!]]'' has an electric screwdriver made by Ranosanic.
* ''Manga/KamenNoMaidGuy'' features at least one episode with a "{{Meido}}" laptop, with a logo patterned after Sony's Vaio.
* ''LightNovel/KaraNoKyoukai''
** ''Fukan Fuukei ("Overlooking View")''. The first scene involves Mikiya visiting Shiki and giving her a cup of "Häagan-Dazs" strawberry ice cream. Averted with the Volvic bottled water she keeps in her fridge.
** ''Mujun Rasen ("Paradox Spiral")'' features the strawberry "Häagan-Dazs" again, though it's not close enough to read, and a "Somsomg" (i.e., Samsung) billboard on top of a building.
** ''Satsujin Kousatsu ("Murder Speculation") Part 2''. The first scene includes Mikiya visiting Shiki and giving her a can of Georgia Emerald Mountain Blend, a brand of Japanese canned coffee. During the close-up on the label, however, Shiki's fingers are partially covering the letters, so this is most likely an aversion but technically may be playing it straight.
* ''Manga/SgtFrog'' has featured in its manga Mahoo! (instead of Yahoo!), Keuters (instead of Reuters), [=KerockTime=] (instead of [=QuickTime=], probably because the software is from their homeworld) and Nendo CS (instead of Nintendo DS). The Kerons also use barely disguised Apple computers. There's also a minor character named Dasonu Maso (ダソヌマソ) whose name is deliberately similar to the katakana for Dance Man (ダンスマン), the stage name of the guy who composed the ending theme for the first season of the anime.
** ''Manga/MahouSenseiNegima'' also uses Mahoo!, or rather Mahoo!?
** Speaking of the Keroro anime, there were episodes that regularly mentioned "Monthly Shonen Alpha" (Monthly Shonen Ace[[note]]Where the manga is serialized.[[/note]]), which is published by "Kanikawa Shoten" (Kadokawa Shoten, which publishes Shonen Ace).
* ''Anime/KillLaKill'' has REVOCS, the clothing brand owned by the Kiryuin family and a riff on athletic clothing brand Reebok, as well as "Cadiva" chocolate.
* ''[[VisualNovel/RumblingHearts Kimi Ga Nozomu Eien]]'' shows tickets for ''Film/{{Titanic 1997}} Titamic]]''
* ''Manga/KingOfThorn'' features two computer-related ones: at one point we see a 'Mindows' (Windows) operating system, and the computer that [[spoiler:Zeus]] conjures up is a 'Bell' (Dell).
* Commonly done in the manga of ''{{Manga/Kochikame}}'' even when it's only shown in one panel which are usually store chains or food products. Sometimes, actual real brand names are used, usually the expensive European cars.
** [[ZigZaggingTrope Zig-Zagged]] in the anime: while a fair number of episodes use bland name products, one episode is centered over dolls and action figures, and {{Franchise/Barbie}} and Franchise/GIJoe are mentioned several times, absolutely no change done to the names.
* ''Kodomo no Jikan'' has a bag of "Buffles" potato chips, complete with the original's slogan in modified form: "Buffles Have Ridges". Mimi can at one point be seen holding two cups of "Starbocks" coffee.
* In ''Anime/KurauPhantomMemory'' it's averted with Carrefour [[LongRunners (in the year 2110!)]]
* In ''Manga/KyoKoiOHajimemasu'', Tsubaki can be seen sitting in front of "Bear Bucks Coffee" at the beginning of chapter 37.
* In ''Anime/LadiesVersusButlers'' it's done hilariously for a military organization: during the school festival, the festivities are kicked off by an airshow featuring F/A-22s sporting a livery similar to that of the USAF Thunderbirds, along with the phrase "I AM CHICKEN" written on the fuselage and wings, plus the letters "CSAF" on the wings as well.
* ''Manga/LittleHouseWithAnOrangeRoof'' has a few examples. In chapter 2, Shoutaro's youngest son tries to watch [[WesternAnimation/ThomasTheTankEngine "Momas the Tank Engine"]].
* ''Manga/LuckyStar'' has "[[http://www.raki-suta.com/img/src/1188177395805.jpg Rindows]]" (who knows, maybe it's an [[GratuitousEnglish Engrish]] version of Lindows...)
** ''Manga/LuckyStar'' also makes references to other anime and video games, even going so far as to bleep the titles out. The soundtrack is full of them as well ([[LightNovel/MariaSamaGaMiteru Mariya Might Watch Over Us]], [[Anime/{{Gunbuster}} Bunguster]]...)
** The cover of Volume 2 of Lucky Star has Kagami and Tsukasa eating "Poppy" (Pocky).
* ''Anime/LupinIIIDeadOrAlive'' gives Inspector Zenigata a portable television to play Lupin's video CallingCard, with the Bland Name of [[Creator/{{Sony}} "Somy"]].
* ''Manga/MajinTanteiNougamiNeuro'' had a 'Zeep' as well as 'Wacintosh'.
* In ''Anime/MelodyOfOblivion'', Bocca buys Sayoko dinner at 'Starducks Coffee'.
* ''Manga/MidoriNoHibi'' has Game Non Stop.
* ''Manga/MinamiKe Okawari'', has a later episode with Chiaki seen browsing "Nekoneko Douga" (Cat Video), which is a parody of the Japanese Website/YouTube-esque site NiconicoDouga (Smile Video).
** Episode 10 of Okaeri prominently features Bringles in several shots, complete with an altered mascot.
* ''Anime/MobileSuitGundamWing'' has an episode which briefly features a circuit board labeled "Intel Outside". In a thermonuclear warhead. This was in the episode where Heero had to disarm a sabotaged missile silo (he does so by simply pulling a few wires).
* ''Anime/MonsterRancher'' had a fictional counterpart of the original game (played on a logo-less Playstation) which was produced by ''[[{{Creator/Tecmo}} Mecto]]''.
* ''Manga/MyBrideIsAMermaid''. Episode 11 of the anime has Luna using "Ningyonet Explorer" (Ningyo means mermaid) to browse the web rather than Internet Explorer. In episode 15, Luna has a black "MERIKAN EXPRESS" credit card.
* In ''Manga/NabariNoOu'' Yukimi uses software like Odobe Photograph, Mouton [=AntiVirus=] 2015, Saikrosoft Sentence/EXL/Autolock/Postman, and Ninja Seiden (a pun on Ninja Gaiden).
* In ''Manga/NanaToKaoru'' Nana uses the [[Franchise/FinalFantasy "Moogle"]] search engine to do some [[TheInternetIsForPorn independent research]] before Kaoru accepts her apology.
* In ''Manga/TheWorldOfNarue'', Kazuto's PC's OS is "Minboms '97".
* ''Anime/NeonGenesisEvangelion'' has "Yebichu" (Yebisu) beer, carried from the ''Anime/OruchubanEbichu'' manga; the ''Rebuild of Evangelion'' movie, however, [[ProductPlacement did had the real Yebisu]]. There's also a "SECA" video game, odd considering Sega was in fact a major sponsor of the series.
** The series also features a drinks machine offering "Asashi". This is a take-off of "Asahi" (and its logo), a Japanese beer popular worldwide.
* DHL becomes DHU in ''Anime/NeonGenesisEvangelion'' and BHL in ''Anime/BattleProgrammerShirase''.
* The Mono eraser appears with the name "Nono" in ''{{Manga/Nichijou}}''
* A "Nihon" camera appears in the first episode of ''[[Manga/MahouSenseiNegima Negima!?]]'' in place of the Nikon brand.
** Makie enjoys a cold Mr. Paper in the White Wing OVA.
** In the manga,characters could be found drinking coffee at "Starbooks".
*** As well as one character wearing a "Sax Pascals Anarchy" hat in chapter 27.
** An aversion can be found in the manga [[http://www.onemanga.com/Mahou_Sensei_Negima!/12/04/ here]], as Vaio is a real computer, made by Sony. Although it looks like a netbook, rather than a full-size laptop as the Vaio line is (aside from the W series, released July 2009).
** Nihon also supplies cameras for ''Manga/AzumangaDaioh'', in the anime. There's also a Fuji-like sign (when Sakaki buys her Nihon camera), but no text is visible. In addition, the characters occasionally get food from W[[foldercontrol]]

[[folder: g ]]
Donald's.
** Gin's camera in ''Manga/RosarioToVampire'' is "Nokon"
** in chapter 172, Chisame uses Mahoo?!
* ''Anime/{{Noein}}'' has a "Yonkie" [Yorkie] bar.
* ''LightNovel/NogizakaHarukaNoHimitsu'' has "PDS", "Portable Dream Station" instead of Nintendo 3DS.
* ''Manga/OnePiece'' has an in-universe version; Doko1 Panda, cheap knockoffs of the in-universe clothes brand Doskoi Panda.
** There's a straight example with one character drinking "Jacky Daniels", though.
* In ''Anime/OtogiZoshi,'' Hikaru [[HeroStoleMyBike borrows a vespa-scooter-thing]] from "Pizza Hot".
* ''Manga/OuranHighSchoolHostClub'' does this often, with 'Mational' light bulbs (National), '[=PineApple=]' computers, 'Hescafe' coffee, 'Oh!Laan! Auctions (a parody of Yahoo! Auctions), and 'Ukidoki Memorial' (''VisualNovel/TokimekiMemorial'').
** It's especially noticeable in episode 23, when one of the gangsters shows the others a pile of soda cans, all of which are {{Bland Name Product}}s (such as "8-Up" and "Bprite"),
** In chapter 77 of the manga, one of the medical comapnies listed is "[[http://en.wikipedia.org/wiki/GlaxoSmithKline GlexiSmithKings]]".
** In ''WebVideo/OuranTheVaguelyAbridgedSeries'', Tamaki asks Haruhi why she bought [[LampshadeHanging Hescafe instead of Nescafe]], calling it a cheap knock-off.
* An episode of ''Anime/ParanoiaAgent'' features a crime manga serialized in Shonen Champ, [[SpellMyNameWithAnS or perhaps Shonen Chump.]]
* ''Anime/Persona4TheAnimation'' features "Atzrbucks" in one episode.
* ''Anime/{{Planetes}}'' has "Bepsi," and there's also a Coca-Cola analogue.
* in ''Anime/PleaseTeacher'', "Pochy" takes the place of "Pocky". The sequel, ''Anime/PleaseTwins'', features a character who eats "Prech", a parody of "Pretz" and a cup of "Starjackass Coffee."
* ''Popotan'' uses both "Mikon" and "Monica" cameras.
* ''Manga/ThePrinceOfTennis'' had "Ponta" as a stand-in for Fanta.
** Fila's distinctive "F" logo was altered into an "E" (for "Echizen", as in Ryoma Echizen) in the anime.
* In ''Anime/ProjectAKo'', we briefly see a can of "Doctor Bepper."
* ''Anime/PuellaMagiMadokaMagica'' has "Rocky" in place of "Pocky" . There's also a VideoGame/DanceDanceRevolution stand-in [[WordSaladTitle called]] [[FunWithAcronyms "Dog Drug Reinforcement."]]
* ''Manga/RanmaOneHalf'' has one episode with Genma using a "Seny Gandycam" to record Ranma and Akane's AlmostKiss. In another, Ranma and Akane buy burgers from what is clearly a Bland Name Product version of [=McDonald's=]... possibly the ancestor to "[=WcDonald's=]" in ''Anime/InuYasha''.
* ''Anime/RevolutionaryGirlUtena'' has a "Yamama" piano and "Sebastian Dior" luxury jewellery.
* In the Japanese version of ''[[VideoGame/MegaManBattleNetwork Rockman.EXE]]'', Yaito's father is the president of Gabcom (ガブコン), a pun on {{Capcom}} (カプコン). Since Capcom ''made'' the Rockman.EXE series, this was probably meant to be a parody of the trope.
* Gin from ''Manga/RosarioToVampire'' uses a "Nihon" camera.
* ''Rumic Theater'' episode 5 has a Dehny's restaurant.
* In episode 7 of ''Anime/SailorMoonCrystal'', Ami checks up the info on Sailor V on the 'Finepad' tablet.
* In the ''Manga/{{Saiyuki}} Reload -burial-'' OVA, Sanzo has 'Merlboro' cigarettes. They're always regular Marlboros in the manga.
* ''Manga/SakuraTrick'' has Pokitz, which is something like Pocky or it's sister product, Pretz.
* ''Manga/SayonaraZetsubouSensei'' has [=NtarBucks=] Coffee
** Zan ''Manga/SayonaraZetsubouSensei'' Lampshades this in an episode of where a radio labeled "SONV" with an offhand comment "so Sony used to be Sonv, then?"
* ''Manga/{{Sekirei}}'' has Sony Vaio laptop spoofs.
** ''Sekirei: Pure Engagement'' has a card game Naho instead of Uno.
* ''Literature/ShakuganNoShana'' shows the protagonist entering a music and DVD store named HNV with an all but identical HMV sign overhead, in the first episode.
* ''Manga/ShinryakuIkaMusume''. Episode 9 has the game ''[=SF4=]: Stockings Fighter IV'' with a logo in similar font and color to ''Street Fighter's''.
** An OVA has "[[Creator/{{Nintendo}} Mintendo]]" games and consoles.
* ''Manga/ShirokumaCafe'' shows Polar Bear using "tulitter" to tweet something.
* ''VisualNovel/{{Shuffle}}'' features a "Tochiba" microwave.
* ''Anime/TheSkyCrawlers'' features such products as Pops-Cola and Treasure soft drinks (with logos that resemble Coca-Cola and Pepsi, respectively), Green Label beer, and Leopard cars.
* ''Manga/SlamDunk''. The manga is filled with sports brand names everywhere, but the anime had to work around it, usually just not drawing the brand name. However, there is at least one instance in which a brand name was simply modified into "adadis" instead.
* In ''VisualNovel/SteinsGate'', the SpiritualSuccessor to ''VisualNovel/ChaosHead'', [=MewTube=] and @channel return, in addition to the IBN computer brand and [[FictionalCounterpart SERN]]. They also have Dk Pepper and Goodle.
* ''Manga/SoulEater'' gets bonus points for tying theirs in with their ThemeNaming: "Deathbucks Coffee"
* ''Anime/StarDriver'' has "Sougen-Dazs".
* ''Manga/SunKenRock''. A movie Ken watches at the theater was apparently produced by Boniversal Studios, who have the same logo as real-life Universal Studios,
* ''Anime/{{Tamayura}}'' sports "Coco Cola", but then averts the trope with actual Rollei and Nikon cameras.
* ''Manga/TenjhoTenge'' has some very {{Narm}}ful cans of "[[UnfortunateNames Caca Cola]]."
* in ''LightNovel/{{Toradora}}'', it's {{lampshade|Hanging}}d when [[http://blog.kanojo.de/files/2010/01/003-550x311.jpg Ryuji wonders how a "Sudoh-bucks Coffee" has yet to be sued]]. Their logo is the Starbucks logo ''[[PaperThinDisguise in disguise]]'' -- [[http://blog.kanojo.de/files/2010/01/sudohTemp-550x548.png fake mustache and all.]] [[note]]If you're wondering who or what Sudoh is, try saying it out loud.[[/note]]
* ''Anime/TransformersSuperGodMasterforce'' features CNM News, Dunpop Cars, and Camon Cameras.
** in Genshiken, Interestingly, all of the games the boys/girls play aren't product-changed, but the SYSTEM they play them on is. There's a wonderful image of a popular PS2 game sitting next to what is clearly a PS2 controller with the brand name "SANY" on it.
** Not only that, they've got ''anime and manga'' that are very clearly famous series [[SerialNumbersFiledOff In Everything But Name]]. Series like ''[[Anime/InuYasha Neko-Yasha]]'' and ''[[Anime/AstroBoy Astro Girl]]'', ''[[Anime/CodeGeass Mode Riisu]]'' and ''[[Manga/AzumangaDaioh Anman-Dama]]''. Only ''Franchise/{{Gundam}}'' makes it through unscathed, and even then, only in the manga.
** There's also a "Starbooks Coffee".
** There's also a "Kujifilm" camera, which doubles as a ShoutOut to the {{Spinoff}} ShowWithinAShow ''Anime/KujibikiUnbalance''.
** And there was an "MG" model kit which turned out to be a HumongousMecha, not a British sports car.
*** MG is an abbreviation of "Master Grade", the detail level of Gundam model kits by Bandai. There a three of them: High Grade, which are cheapest and simplest, Master Grade, which are much, much more complex, and Perfect Grade -- the large-scale monstrosities costing hundreds of dollars, standing two feet tall, and taking months to build, paint, and pose.
** The TV in the Genshiken room is a "Pehasohic" (Replace the h's with n's and it becomes obvious what they are getting at).
* ''Trauma Ryoushi Kesshou''. Haruto decides to have the study group play some video games during a break as a way to bond, so he pulls out his "Wry" console. (It's obviously the Wii, from the look of the console & controller and even from the font on the box.)
* In ''Manga/TwentiethCenturyBoys'', it's Conspicuously ''absent'' with everything shown or named on [[http://www.mangafox.com/manga/20th_century_boys/v03/c011/17.html this page]], for instance, is real. (The extra level of real-world grounding makes it especially strange that nobody comments on the ''character names'' that are blatant {{shout out}}s to classic sci-fi manga.)
** Although a "Suny" brand music player does appear at least once.
* ''Manga/WanderingSon'' averts this and plays this straight at random. Sometimes you'll see actual brand names and at other times you'll see Bland Name Products. In the anime you can see "Starducks" at point point instead of "Starbucks," though in the manga they mention Starbucks by name.
* ''Anime/WelcomeToTheNHK'' also has "Mindows" OS, a "Pujitsu" computer and a "Lurex" (or something like that) wristwatch, "Warboro"-brand cigarettes, and probably other such brands.
** Yeah, several beer brands, Starbucks, some MMORPG, and many, many other things get Bland Named.
* ''Anime/WitchHunterRobin'' also has Bepsi, as well as "Zony" and "Cock Cola".
* In ''Manga/TheWorldGodOnlyKnows'' Keima plays all his myriad {{Dating Sim}}s on a '''[[PlayStationPortable PFP]]'''. In one episode this is shown to stand for "Play Field Personal", which almost sounds like the name of a ShoddyKnockoffProduct.
** The local IdolSinger also advertises "Poca-Cola."
** All of Keima's gaming systems are Bland Name Products, some of them [[http://img847.imageshack.us/img847/3851/blandnameproducttwgok.jpg more obvious than others]].
* In ''Manga/XxxHOLiC'' they use [=GuGoot=]. (i.e., Google. This one's a bit further off the real name and some may be confused; the logo on the website is almost identical)
* ''Manga/{{Yaiba}}'''s nemesis Takeshi has a wide-screen made by "Ony".
* Everything in ''Manga/YowamushiPedal'', from bikes to equipment and clothing.
* ''Manga/{{Yawata}}'' has the traditional [=WcDonalds=]' in an early chapter, but around 70 chapters in, it has a "McQueen Hamburger," complete with a crown over the golden arches..
* The ''Manga/YuGiOh'' manga has Sory and Panazonic, and [[Anime/YuGiOh the anime]] has "[[UsefulNotes/AppleMacintosh Lemon]]'' computers. It also briefly features Cora-Cola and Znickers bars.
* ''Anime/YuGiOhZEXAL'' has [[Website/{{Facebook}} "Space Nook'']].
* ''Manga/{{Yuyushiki}}'' has a search engine called [=HooYa!=] (which incidentally does not seem to be associated with the United States Navy).
* ''Manga/ZetsuenNoTempest''. When Mahiro mentions he's getting hungry, Yoshino hands him a "Znickers" bar.
* Done in ''Anime/{{Shirobako}}'' for ''real-world animation companies'', though it is not surprising, as the series itself is about the animation industry. There are so many, [[ShoutOut/{{Shirobako}} that it had to be placed in its own page]].
* The manhwa ''Zen Martial Arts Academy'' features "Taibucks Coffee." The name is close to "Starbucks Coffee," and it uses the exact same logo.
[[/folder]]

[[folder:Comic Books]]
* In ''Comicbook/UltimateSpiderMan'', the search engine used by Peter Parker is called {{Goggle|sDoNothing}}. Which is, sadly, an actual website that [[GogglesDoSomethingUnusual infects you with all manner of spyware]].
* Meanwhile, back in the regular Franchise/MarvelUniverse, the name "Mc Burger's" is used whenever someone needs to refer to a burger chain, and there is a frequently villainous oil company by the name of "Roxxon Oil".
* [[Comicbook/{{Daredevil}} Matt Murdock's]] well-stocked tea cupboard[[note]]in issue 5 of the comic's third run[[/note]] contains boxes of Pwinings Ceylon Orange Peyol. Basically, the entire cupboard seems to be the result of combining a tea aficionado's [[UsefulNotes/TeaAndTeaCulture sensibilities]], a [[ShownTheirWork meticulous artist]], and the enforced avoidance of direct brand references.
* In the comic book adaptation of the 2007 ''Film/{{Transformers}}'' live action movie, Sam Witwicky tries to sell his grandfather's glasses via "ePay". This continued in the later ''Alliance'' miniseries, which briefly featured two of the All Spark-animated robots from the movie; Dispensor, the Mountain Dew vending machine, was shown shooting cans of "Mountain IDW" (a ShoutOut to the comic's publisher), while the Xbox 360 robot was re-labeled a "Y-Box".
* Depending on the writer/artist/era, a lot of Creator/DCComics, especially those aimed at teenagers (ie, the "sidekick" books like ''[[ComicBook/RobinSeries Robin]]'' and ''Comicbook/TeenTitans'') will have a number of these. Examples include "Sundollars" coffee, "Crocky the Dinosaur," Zesti Cola and its competitor, Soder Cola, the Heavy Stone Cafe, and, of course, "[=WcDonald's=]".
** Notably, The Comicbook/MartianManhunter has a crippling addiction to "Chocos" cookies, which ''used'' to be a crippling Oreo addiction. He didn't change preferences, the writers just retconned this trope in.
** Zesti, Sundollars, Heavy Stone, and Crocky were all created by Creator/ChuckDixon on the Bat-books. He also came up with Curtains '98 software, [[SouvenirLand Winkyworld amusement park]], and O'Shaunasseghy's burger bar (a ShoutOut to a Denny O'Neil pseudonym).
** Additionally, there are several brand names that change existing syllables to "Lex", such as Lex-Mart and Fed-Lex, implying that the names were changed when Comicbook/LexLuthor bought the companies.
** In one ''Comicbook/JusticeLeagueInternational'' era storyline, Ice and Guy go on a date to see the "Ice-Capists" featuring the "[[Series/SesameStreet Poppyseed Street]] [[Franchise/TheMuppets Moppets]]".
* {{Archie|Comics}} In a story where Jughead eats at every restaurant in a 50-mile radius, Riverdale has a "Windy's" (Wendy's--The mascot character's just [[FanNickname Frecklebitch]] with buck teeth.) And a "[=McDougals=]" ([=McDonalds=]).
** A well known fast food chain in the Archie universe is "Colonel Dandy's". Colonel Dandy is clearly a Colonel Saunders {{Expy}}.
* ComicBook/{{Incandescence}} features "Happie Pigs" and "[=McRonald's=]" references in the first issue.
* ''Comicbook/{{Empowered}}'' has lots of this: "Website/{{YouT|ube}}oob", "Grant-a-Wish Foundation", you get the idea.
* German comic strip ''Ottifanten'' uses Würger King (with a W that looks like the arches turned upside-down), which is both this and a PunnyName (würgen = to retch).
* ''ComicBook/SinisterDexter'' mentions Website/{{My|Space}} Website/{{Face|book}}, among others.
** As well as Basrtsucks Coffee, which could double up as an UnusualEuphemism
* A ''[[Comicbook/BobTheDog Horndog]]'' strip features a "Sharkie" marker.
* In ''Comicbook/ScottPilgrim'', Ramona Flowers' phone is made by a brand called ''Samsnug''.
* The Drunken Bakers in {{Viz}} do most of their shopping at a supermarket called Adld. Not only does this combine the names of cheap supermarkets Aldi and Lidl, it also neatly sums up what the Bakers buy there.
* In ''ComicBook/TheMultiversity'', the stories of Earth-7 and Earth-8 are published in other universes by [[Creator/MarvelComics Major Comics]].
* The [[ComicBook/MyLittlePonyFriendshipIsMagicIDW Equestria Girls Holiday Special]] has [=MyStable=], a parody of Website/MySpace. Why they chose that instead of Facebook is anyone's guess, especially because you can still make a horse pun out of it (Facehoof is the most popular one).
* In ''ComicBook/MaxRideFirstFlight #1'', amongst the pile of stuffed animals in Angel’s room is an unnamed CaptainErsatz of a Franchise/{{Care Bear|s}} can be seen but with a symbol on its forehead instead of its stomach.
* In the ''Series/DoctorWho'' Free Comic Book Day 2015 special, the Eleventh Doctor story is set on Free Comic Book Day, with huge crowds flocking to Prohibited Sphere in Piccadilly Circus; a play on the main London location of the UK's Forbidden Planet comic shop chain (which, incidentally, is owned by the same company that currently publishes the ''Doctor Who'' comic book.)
[[/folder]]

[[folder:Fan Works]]
* ''[[http://www.fimfiction.net/story/234924 Undazzled]]'' has Mee Too, must likely a Bland Name variant of the WiiU.
* ''Fanfic/AMillionMilesOfFun'' has "[[TgiOChiliBees Deni's]]." In the [[WesternAnimation/TheLegendOfKorra Avatarverse]], no less.
[[/folder]]

[[folder:Film - Animation]]
* ''WesternAnimation/{{Foodfight}}'': Originally written with the premise of ''showcasing'' brand-name items, the film became an infamous DevelopmentHell in which the majority of license owners refused to let their product names or mascots be used, effectively robbing the film of the majority of its cast. To work around the problem, the producers created dozens of stand-in Bland Name Product mascots--many of which were so ugly and unappealing that critics speculated they were intended as a TakeThat to the original license holders.
* Considering that ''{{Franchise/Shrek}}'' takes place in an [[AnachronismStew Anachronistic Fairy-Tale satire world]], a good amount of it's [[FunnyBackgroundEvent background humor]] comes from Far Far Away's Medieval counterparts of contemporary products. Attentive Viewers will notice stores such as Farbucks, Tower of London Records, Old Knavery, Burger Prince, Baskin Robbinhood (with the "31" as "XXXI"), Banana Kingdom, Friar's Fat Boy, Abercrombie & Witch, among others..
* In ''Film/OverTheHedge'', the three porcupine kids manage to steer a van using [[IKnowMortalKombat skills learned by playing]] "''[[VideoGame/GrandTheftAuto Auto Homicide 3]]''". Also, given the premise, there are also loads of other fictional brands for the junk food the gang steals (including the very prominent 'Spuddies', which was [[WhatCouldHaveBeen originally going to actually be]] [[DefiedTrope Pringles]] but the studio couldn't get the proper rights).
* ''WesternAnimation/{{Hoodwinked}}!'': in her "The Real G" montage, there's a shot of Granny Puckett skydiving while drinking a can of "Forest Dew" Soda [[StealthPun which plays along]] with the Mountain/Forest setting of the movie).
* The tires that Lightning [=McQueen=] wears in ''WesternAnimation/{{Cars}}'' are branded ''Lightyear Buzzard'' tires, which doubles as a reference to the ''Goodyear Eagle'' tire brand [[ProductionThrowback as well as to]] Pixar's own [[WesternAnimation/ToyStory Buzz Lightyear]].
* Speaking of ''WesternAnimation/ToyStory'', the yellow Pizza Planet Truck has on it's tailgate the barely readable brand which ''sure'' looks a lot like Toyota. The driver seems to have scratched out parts of the logo though, leaving behind only the letters "Y" and "O." Apparently it's made by 'Gyoza' ([[BilingualBonus which is Japanese for "dumpling"]]). The films also manage to quite notably avert this trope with the extensive amount of real world manufacturers and toys brands they managed to coheres into getting, such as Creator/{{Hasbro}}, Playschool, and Creator/{{Mattel}}, not to mention the many characters based on established brands like Mr. Potato Head, Franchise/{{Barbie}} and others.
[[/folder]]

[[folder:Film - Live Action]]
* ''Film/ComingToAmerica'' lampshades it, as the owner of the fast-food restaurant [=McDowell's=] gripes about [=McDonald's=] trying to sue him over (what he feels are) trivial similarities.
-->'''Cleo [=McDowell=]:''' Look... me and the [=McDonalds=] people got this little misunderstanding. See, they're [=McDonald's... I'm McDowell's=]. They got the Golden Arches, mine is the Golden Arcs. They got the Big Mac, I got the Big Mick. We both got two all-beef patties, special sauce, lettuce, cheese, pickles and onions, but their buns have sesame seeds. My buns have no seeds.
** Ironically the movie was shot in a converted Wendy's.
*** Later, it is shown that Cleo has a [=McDonalds=] operations manual in his possession, which he [[ImplausibleDeniability quickly puts away]].
* In ''Film/{{Idiocracy}}'', Brawndo is largely a stand-in for Gatorade. The main character, who's from the present day, even mentions that it "tastes just like Gatorade". In a bizarre twist, Brawndo [[{{Defictionalization}} became a drink]] in RealLife - and is a citrus-flavored energy drink, like Monster and Amp, rather than a sports drink like Gatorade.
** Legend has it they wanted to use Gatorade, but Gatorade refused. Several other real companies agreed to allow their names to be used, even though they were used in a disrespectful way (Fuddruckers, Costco, Starbucks, Carl's Jr.).
* In the ''Franchise/EvilDead'' films, Ash works at the local S-Mart, an obvious stand-in for K-Mart. The store's snappy catchphrase "Shop Smart! Shop S-Mart!" kind of makes you wonder why no real-life retailers ever thought to use the name for themselves.
* The energy drink "Minotaur" in ''Film/RoleModels'' is clearly intended as a stand-in for Red Bull.
* In the ''Film/WaynesWorld'' films, ubiquitous Canadian restaurant Tim Horton's Donuts becomes the film's fictional Stan Mikita's Donuts. Horton and Mikita are both Hockey Hall-of-famers. Actor-writer Mike Myers grew up in Scarborough ("Scarberia"), a suburb of Toronto, where Horton played; character Wayne Campbell lived in Aurora, outside Chicago, where Mikita played his entire NHL career.
* ''Disaster Movie'' shows screenshots of sites named "[=FaceNook=]" and "uPay". [[TheyJustDidntCare Which are then promptly referred to in dialogue as Facebook and eBay.]] I guess the owners of those sites didn't give Creator/SeltzerAndFriedberg [[ProductPlacement as much money as Apple did]].
* ''Tapeheads'' has RVTV (Rock Video TV), a thinly-veiled stand-in for {{MTV}}, who wouldn't let the filmmakers use their name.
* The ''LeftBehind'' film series has Buck Williams working for [[Creator/{{CNN}} Global News Network (GNN)]].
* ''Film/UndercoverBrother''.
** When General Boutwell sets up a chain of fried chicken restaurants, he calls it GFC, General's Fried Chicken (AKA KFC/Kentucky Fried Chicken).
** Penelope Snow and Antoine Jackson go shopping at Khaki Republic, which was based on Banana Republic.
* ''Film/{{Airplane}}'' does this with a flashback involving Supperware, an ersatz of Tupperware. Also the name of the airline, Trans America Airlines, is a stand-in for Trans World Airlines.
* On Babel 13 in ''[[WebOriginal/StarWreck Star Wreck: In the Pirkinning]]'', there are advertising posters for "Baaburger" (Hesburger, featured itself at the beginning of Pirk's flashback) and "Baabsolut Vodka" (Absolut Vodka). [[JustifiedTrope Justified]] by Babel 13 being located in a parallel universe.
* Most appearances of the UNIX operating system in movies from TheEighties and TheNineties, like [[Film/TheNet The Net]]. It will usually appear as UN*X when mentioned. This is at least partly TruthInTelevision. Companies that developed proprietary versions used names like Ultrix (Digital), IRIX (Silicon Graphics), AIX (IBM), etc. (partly because UNIX is a registered trademark and partly for branding reasons) and the standard convention when one wanted to refer to things-similar-to-but-not-exactly UNIX was to represent it as "Un*x".
* In many movies, ''Time'' magazine has appeared as "Tempo" (e.g., ''Film/DeathWish'').
* ''{{Film/Fireproof}}'' has a Honeycomb cereal box altered to read "Coney-Bomb."
* ''Film/LiberalArts'' does this in the ''Literature/{{Twilight}}'' books. Although it wasn't mentioned by name, the "vampire book" that sparks an argument between the two main characters is based on the book series' second installment and is titled "Lunar Moon" (based on Twilight's New Moon). This is likely done to avoid a CelebrityParadox with cast member Elizabeth Reaser, who also plays Esme Cullen in [[TheFilmOfTheBook the Twilight movies]].
* Most of the video games shown or mentioned in ''WebVideo/AngryVideoGameNerdTheMovie'' are bland-name products of real games. [[spoiler:This includes [[VideoGame/ETTheExtraterrestrial E.T.]], a major focal point of the story, which is now spelled "Eee Tee".]] The movie also features "[=YouPooed=]" as a stand-in for Website/YouTube. However, Rolling Rock, the Nerd's signature beer brand, is surprisingly unchanged.
* The MadeForTVMovie ''Film/WithoutWarning1994'' consists of a PhonyNewscast on an unnamed network with a logo that vaguely resembles the [[Creator/{{CBS}} CBS "eye"]]. Notable in that this was not done to avoid trademark infringement—the movie appeared on CBS, which would naturally have the rights to its own logo—but to provide a subtle hint to the audience that what they were watching was fictional.
* ''Film/TheKentuckyFriedMovie'' had many examples, including Willer (Miller) Beer, Barker (Parker) Brothers, "Feel-a-Round" (Sensurround), Nytex P.M. (Nyquil P.M.) and Nesson Oil (Wesson Oil).
* In ''Film/KingsmanTheSecretService'', Valentine's glasses have an extra plastic piece above his right eye. Although no attention is drawn to it, it strongly resembles a Google Glass.
[[/folder]]

[[folder:Literature]]
* In ''About the B'nai Bagels'', protagonist Mark keeps a copy of ''{{Playboy}}''-like magazine under his mattress called ''Playgirl''. Another boy's mother actually gets him a subscription. Later editions changed it to ''Playboy''. (The book and ''Playgirl'' magazine were first published the same year, 1973. E.L. Konigsberg had no way of knowing that a real magazine of that name would exist.)
** Pre-1973, "Playgirl" is an obvious veiled reference to a well-known girlie magazine and hiding one under your bed says something about you. ''Post''-1973, "Playgirl" is an obvious reference to the actual magazine of that name, and hiding one under your bed says something ''considerably different'' about you. (For those who somehow managed not to know: ''Playgirl'' features naked men, as opposed to ''Playboy'''s naked women.)
* Creator/NealStephenson's ''Literature/{{Cryptonomicon}}'' features the heroes using a UsefulNotes/{{UNIX}}-like operating system developed in Finland, called... "Finux". Supposedly, this is because Neal knew a lot about the inner workings of Linux, but wanted to have a little bit more freedom on what was possible. This book also features the Electric Till Company (ETC) instead of NCR (National Cash Register).
* One of Creator/HarryTurtledove's AlternateHistory series has the most popular soft drink in the Confederate States of America being "Doctor Hopper". Also the popular Confederate comic book "Hyperman." In both cases, characters occasionally think about the "Damnyankee drink/hero with a similar name."
* {{Lampshade|Hanging}}d to an extent in ''Film/TwoThousandOneASpaceOdyssey'' and its many sequels. HAL's designer patently denies any relation between the computer and Creator/{{IBM}} - whose initials are all one letter after H-A-L.
** WordOfGod states that had he realized the connection, he would have changed HAL's name, as IBM helped them make the film.
** Whereas other product placement is depicted quite normally, although many of the then-contemporary companies had ceased to exist by 2001. There still isn't a "Creator/{{BBC}} 13", though.
* ''Literature/GoodOmens'' gave us the "Burger Lord" chain. [[spoiler:Elvis works at one.]]
* Creator/ScottWesterfeld's novel ''Literature/SoYesterday'' not only censors out brandnames with asterisks but, as the entire plot deals with consumer culture, {{lampshade|Hanging}}s it by having characters refer to a certain brand as "the client" and the {{narrator}} explaining exactly why.
* ''The ComicStrip/{{Dilbert}} Principle'' tells advertisers to take advantage of their customers' stupidity to confuse competitors' products with their own "[[ShoddyKnockoffProduct eerily similar but much worse]]" products. The suggested product names include "Honduh Accord," "Porch 911," and "Popsi Cola."
* ''Zombies For Zombies'' has dozens, such as [=PutriSystem=].
* ''The Daily Prophet'' of ''Literature/HarryPotter'' is totally not the [[UsefulNotes/BritishNewspapers Daily Mail]]. [[BlatantLies Totally not.]]
* Creator/ChristopherBrookmyre's IntrepidReporter Jack Parlabane works for the Scottish broadsheet ''The Saltire'', and its sister paper ''Saltire on Sunday'', which are clearly ''The Scotsman'' and ''Scotland on Sunday''.
* ''Literature/{{Dracula}}'' has the ''Dailygraph'' newspaper (''Daily Telegraph'') and Kingstead Cemetary (Highgate Cemetary, near Hampstead).
* Isabel Allende's ''City of the Beasts'' and ''The Kingdom of the Golden Dragon'' center around trips a teenage boy takes with his aunt, an intrepid correspondent for the noted magazine... International Geographic.
* ''Literature/TheUltraViolets'' is full of these, such as ''Smashface,'' the premiere social networking site, ''Furi,'' Cheri's helpful voiced assistant, built into her phone, and Iris's tablet, the ''iCan.''
* In the graphic novel of ''[[Literature/TheKaneChronicles The Red Pyramid]]'', Khufu eats "[=HappyOs=]," which was probably done because they actually show the box, whereas the original book merely mentions "Cheerios." The box, though, looks almost exactly like a regular box of Cheerios, right down to the stylized "G" that is the General Mills logo.
* In the ''Literature/ShadowOps'' book ''Fortress Frontier'', the search engine/free email site ''Yippee.com'' is used as a contact point for some of the protagonists.
* In the novel ''The Perfectionists'' by Sara Shepard, there's a brief scene where Caitlin's boyfriend Josh invites her out for a bite at "Dirk's", a local burger joint. Given that the story is set in UsefulNotes/{{Seattle}}, this is likely WritingAroundTrademarks to Dick's Drive-In. This is particularly jarring, as other local Seattle businesses get mentioned (including Caffe Vita, a brewery).
* Don't be surprised if you start seeing shoddy ripoff of every popular brand ever known while visiting the neurologically parallel universe of ''Literature/{{MARZENA}}''. A parallel universe where Picosoft and Axar merged to form Spartan Soft, and where Gogool is actually spelled correctly.
[[/folder]]

[[folder:Live-Action Television]]
* In ''Series/{{Jessie}}'', the characters get stuck in a giant tea cup bilboard for Tipton Tea, an obvious expy of Lipton Tea. Also a ShoutOut to ''Series/TheSuiteLifeOfZackAndCody''.
* In ''Series/HannahMontana'', there's Standford University with an added D. May possibly be in a different location then Stanford given how Miley is able to drive back and forth a few times from Malibu in about a day when it usually would take between 6-7 hours one way. This could just be a case of ArtisticLicense. It wouldn't be the [[Film/OrangeCounty first time]].
* ''Series/BloodOverWater'' has the villains work for Sleet Mountain. While there is a real Sleet Mountain Service Center in Newfoundland, the one in the story is a blatant stand-in for Ice Mountain. Even in the novelization, it's located "somewhere near Big Rapids." The nearby town of Stanwood hosts a real-life Ice Mountain bottling plant. In the original cut, it ''was'' Ice Mountain. Led to a lot of ClumsyCopyrightCensorship later on.
* In KoreanSeries:
** Gu Jun Pyo is on the cover of "Borbes" magazine in ''Series/BoysBeforeFlowers''.
** Min Woo is wearing a "Permes of Paris" shirt in ''Series/OhMyLady''.
* The cereal-loving Jerry Series/{{Seinfeld}} had "Double Crunch" cereal in his cupboard before ProductPlacement deals landed real-life cereals in his apartment.
* "Morley", a fictional cigarette brand based on Marlboro cigarettes ("Marleys" - the box design didn't exactly hide it, either), was the brand of choice for The Cigarette Smoking Man (of ''Series/TheXFiles'') and Spike (of ''Series/BuffyTheVampireSlayer''). Packs of Morleys have also turned up in ''Series/MalcolmInTheMiddle'', ''Series/BurnNotice'', ''Series/TheOuterLimits1995'', and the movies ''Film/SpyGame'', ''Film/ProzacNation'', and ''Film/{{thirteen}}'', [[http://en.wikipedia.org/wiki/Morley_(cigarette) as well as elsewhere]]. The ''X-Files'' episode ''BrandX'' {{lampshade|Hanging}}s this fairly heavily.
* ''Series/{{Friends}}''
** A number of episodes feature "Love That Crunch" cereal, which is otherwise completely the same as "Cap'n Crunch", ''including the character on the front''.
** Another episode had "Finger Lickin' Chicken," which was clearly Kentucky Fried Chicken under a different name... right down to The Colonel himself being on the bucket.
** Other episodes have had, for example, "Sprito" replace "Sprite."
* An episode of ''Series/TooCloseForComfort'' has Cartoonist Henry Rush in Hollywood to turn his comic strip character Cosmic Cow into a Network Cartoon Show. The pitch meeting takes place in a room with a giant window that shows a panoramic view of the city, including a billboard for 'J&C' Scotch Whiskey.
* Played with on an episode of ''Series/SabrinaTheTeenageWitch,'' where witches trying to magically create brand goods automatically create a Bland Name Product equivalent with an obviously similar name, such as "[=N&N's=]" instead of "[=M&M's=]" and "Butterthumbs" instead of "Butterfingers." They can't even conjure Rollerblade inline skates; instead, they get Roller ''Blahds''. According to Hilda, this is the result of the Witches' Council's intervention after the market was flooded by magically created Gucci knockoffs. The spin-off novels take this idea and run with it. Any fast food Sabrina conjures up automatically comes from a restaurant called "Burger Queen."
* An episode of ''Series/TheMaryTylerMooreShow'' has Mary buy a "Fast Wheels" car racing set for neighbor Bess (Hot Wheels).
* An episode of ''Series/HomicideLifeOnTheStreet'' has a character drinking "Bedwiser".
* ''Skist'', the soft drink of choice on ''Series/VeronicaMars'', is a shortening of Sunkist.
* In the ''Hobgoblins'' episode of ''[[Series/MysteryScienceTheater3000 MST3k]]'', an educational short Crow has made is shown on a "Stony" TV.
* In ''Series/{{Beetleborgs}}'', a bottle of [[{{Squick}} "Fountain Don't"]] is used to trick one of the main characters to drink a mutation potion.
* Used to an extreme in every single Creator/{{Nickelodeon}} show produced by Schneider's Bakery Productions. This includes ''Series/AllThat'' and ''Series/TheAmandaShow'' (mostly {{lampshade|Hanging}}d) as well as ''Series/DrakeAndJosh'' and ''Series/{{Zoey 101}}. ''Extremely {{narm}}ful in ''Series/ICarly'', where their webshow is called "iCarly" but they still listen to "pearpods," talk on their "pearphones," lug around oversized "pearpads," and all the computers have a pear logo on them. It's the same with sister show ''Series/{{Victorious}}''. ''Drake and Josh'' has a Game Sphere (parody of Nintendo's Gamecube) and Megan has a Pintendo GS(a parody of the Nintendo DS)..
** The ''i'' in ''Series/ICarly'' stands for '''Internet''', not as [[IProduct a reference to the Apple products]]. Though, Creator/DanSchneider himself has a liking on Apple computers, thus he ''parodies'' it in the form of the Pear products in the show.
** ''Series/ICarly'' also features that orange rag they sell on TV at 2 in the morning, the "Sham-Pow."
** Both Drake & Josh and iCarly have featured the Chinese restaurant chain "B.F. Wangs" instead of P.F. Chang's.
** In the Amanda Bynes sitcom ''Series/WhatILikeAboutYou" (another Schneider show), Holly buys an "I-Bop" and downloads hundreds of songs onto it.
** ''Series/SamAndCat'' went so far as to lampshade it. "You see, they can't use real Pear products on the show, so they replace them with Bananas."
* ''Series/{{Zoey 101}}'' seemed to favor putting a school emblem over the manufacturer's logo (as was also done on ''Series/NedsDeclassifiedSchoolSurvivalGuide'').
* Even ''Series/BigTimeRush'' does this, e.g., "Cosmopilan", a bland-name version of Cosmopolitan
* The fictional girlie magazine ''Playpen'' which made its first recorded appearance in an episode of TheSixties SitCom ''ThatGirl'' and is still going strong. Spot it in ''Series/MarriedWithChildren'', ''Series/MalcolmInTheMiddle'', ''WesternAnimation/FamilyGuy'', ''Series/That70sShow'', ''Series/KyleXY'', ''Series/TheXFiles'', ''Series/{{Millennium}}'', ''Series/{{Friends}}'', ''Series/{{Lost}}'', ''Series/{{NCIS}}'', ''Series/RulesOfEngagement''...
* ''Series/YouCantDoThatOnTelevision''
** One sketch features a kid's mom finding his stash of "Playtoy" magazines.
** The series also skewered the "Pepsi Challenge" commercials on various occasions - in one episode Alasdair takes the "Pep Pop Challenge," and in a cut scene from the pilot episode of Canada-only spinoff ''Whatever Turns You On'', Ruth Buzzi participates in the "Peski Challenge" (electrocuted by Dungeon Master Nasti when she gives the incorrect answer as to which soft drink she prefers).
** The show could and did get away with not using Bland Name Products when it was a local-only show in Ottawa, Ontario. For example, the local version of the Peski Challenge sketch (featuring a local child actress instead of Ruth Buzzi) refers to Pepsi by name, and a mother (played by the same child actress) "gives" her children [=McCain's=] Deep and Delicious Pies (in the face), replaced on ''Whatever Turns You On'' by Ruth Buzzi and the fictional [="McSplat's=] Deep and Delectable Pies."
* An episode of ''Series/TheBill'' featured the police looking for clues on the young female kidnap victim's "Website/{{Face|book}}[[Website/MySpace Space]]" page.
* The 'Friendface' episode of BritCom ''Series/TheITCrowd'' features, as well as the eponymous [[Website/{{Facebook}} social networking site]], soft drink "Cuke", resplendent in exactly the same packaging as Coca-Cola.
** In a later episode: "This man has no online presence. He's not on Friendface, he's not on Jitter."
* ''Series/HarryHillsTVBurp'' had a skit featuring the shopping channel OVC, instead of QVC.
* ''Series/CoronationStreet'' characters buy their food at "Freshco" rather than Tesco. There's also the search engine "Voggle" (instead of Google) and a social media website called Face-Scene with green graphics - despite other characters also referencing Facebook.
** Later lampshaded by ''Series/HarryHillsTVBurp'' with a skit about them going to "Frainsbury's" (Sainsbury's) as well.
* ''Series/MurphyBrown'' has a box of Dunkin' Donuts in almost every episode... except the familiar logo has been changed so that it reads "Donuts Donuts".
* ''Series/{{Frasier}}'': The brothers go to buy a new recliner for Martin and the salesman recommends a "La-Z-Guy" chair.
-->'''Frasier:''' "La-Z-Guy." I wonder what they call the deluxe model? The "Hopeless Slack-Ass?"
* ''Series/TheMiddleman'' created "Your Face in a Tube", simultaneously making us think of MySpace, {{Facebook}}, AND Website/YouTube in one awesome website name.
* The ''Series/{{JAG}}'' and ''Series/{{NCIS}}'' team, regularly view reports from the [=ZNN=] news channel.
** NCIS does this with several different brands. GSM for FHM, Cybervid for Erbdiyr/ YouYube and Pagebook for Myspace/Facebook, depending on what the plot demands. Possibly the strangest example is the 'Bearey Smiles' talking teddy bear ment to be a stand-in for the Tickle Me Elmo craze of the nineties. It's... underwhelming.
*** Beary Smiles is a third-rate TeddyRuxpin.
*** DC Blend as a stand-in for Starbucks is probably the most noticeable because the cups are on almost every episode.
* Averted when it's their own network being shown. ''Series/TwentyFour'' will show Creator/{{Fox News|Channel}}, ''Series/LawAndOrder'' will show NBC, and so forth.
** [[ProductPlacement Makes perfect sense]].
** In ''ER'', news programs were from the Chicago NBC affiliate, using actual 10 PM anchors (generally Warner Saunders).
** Cue ''Series/{{Spooks}}'', a BBC show, courting some controversy when [=SkyNews=] popped up in an episode.
* ''Series/TheBigBangTheory''
** In the university canteen, soft drinks such as Dr. Pepper and Diet Cola are sold in cans identical to the real-life brands. Sheldon's non-existent cousin (who was made up to fool Penny) had apparently escaped rehab and was staying at a Motel 8.
** After being disappointed by the taste of orange juice and amount of crispiness of a toasted English muffin, Sheldon addresses a tub of margarine.
-->''I have no trouble believing you're not butter.''
* The re-imagined ''Series/{{Battlestar Galactica|2003}}'' has a Spaceline called Pan Galactic which uses an identical symbol to Pan Am, examples of which can be seen [[http://en.battlestarwiki.org/wiki/File:Pan_Galactic_profile.jpg here]] and [[http://en.battlestarwiki.org/wiki/File:PanGalactic.jpg here]].
** This was apparently a ShoutOut to ''Film/TwoThousandOneASpaceOdyssey'' rather than a get around for copyright, which makes slightly more sense InUniverse since [[spoiler:the series is set over 150,000 years prior to Pan Am ever existing]].
** It kind of also sounds like a Shout-Out to ''Hitchhiker's Guide's'' Pan Galactic Gargle Blaster.
** Or, alternatively, it's a straightforward name coming from essentially the same logic that "Pan Am" did as distinct from a deliberate Shout-Out to anything: The Greek root ''pan'' means "all" (thus pantheon and pandemic).
* ''Series/{{Chuck}}'' features a smoothie place called "Orange Orange". Their logo is written in a UsefulNotes/{{font|s}} identical to that of Orange Julius's logo. They also have Buy More, a poorly-disguised version of Best Buy. Instead of a Geek Squad, they have a Nerd Herd. There's also Large Mart, presumably a knock-off of Wal-Mart.
* ''Series/EverybodyHatesChris''
** In the "Everybody Hates Halloween" episode, Julius buys Gravy Ways (Milky Ways), M&N's (M&M's), and Butterthumbs (Butterfingers) as a way of saving money on Halloween candy.
** The family also uses Tussin (Robitussin cough syrup) as a cure-all for every type of ailment.
--->'''Tonya''': Mom! Chris got hit by a bus!\\
''[Rochelle is seen grabbing her purse and an economy-size bottle of Tussin as she runs out the door.]''
** Tussin is actually an "off brand" name. Cheaper version of the Brand name but perhaps not quite as effective. Sold in Walmart stores, for example.
* ''Series/{{Castle}}''
** In one episode the title character's mother is making a "[=MyFace=]" account.
-->'''Castle:''' [=MyFace=]? Don't you mean--
-->'''Alexis:''' Don't bother, I've been trying to correct her all day.
** In another episode, the team is tracking a money order from a bank called "Machovia."
* ''Series/DoctorWho'':
** "The Web of Fear" prominently features a bar of Camfield's Fairy Milk Chocolate, with packaging resembling the 1960s Cadbury's Dairy Milk Chocolate design. Doubles as a fun little injoke as Douglas Camfield was the director of the serial.
** The new series occasionally features the AlphabetNewsNetwork "AMNN," most often during NewsMonopoly scenes.
* ''Series/BuffyTheVampireSlayer'':
** "Tito's" brand potato chips show up on numerous occasions. The bag looks very similar to a Frito-Lay Ruffles bag.
** Happy Cat in Season 8, obviously intended to be Hello Kitty.
* ''Series/{{Degrassi}}'' tends to come up with Bland Name Products for anything media-related, and avert it otherwise unless something is an independent small business in-universe. They seem to use a lot of Canada-only brands so the aversions aren't immediately apparent to viewers in the US and elsewhere.
** They also use fictionalized names for Canadian universities but real names of U.S. ones.
* Season 7 of ''Series/TwentyFour'' involved a chemical weapons threat perpetrated by none other than "Starkwood," the U.S.-based private army-- security contracting firm.
* ''Series/{{Leverage}}'' had an interesting twist to this in season 1: Instead of having fake products, they would have ''real'' products, but would never show their names or labels. For example, Hardison is clearly seen drinking orange Jones soda, but the front of the label was always against his palm or otherwise turned away from the camera.
* On the [[CaliforniaDoubling US/Canadian]] version of ''Series/QueerAsFolk'', Michael worked at the "Big Q", a thinly disguised UsefulNotes/{{Kmart}}.
* In ''Series/LittleBritain'', Judy and Maggie belong to the fictional "Women's Association" instead of the Women's Institute. In the initial broadcast of their sketches, they ''were'' from the Women's Institute, but it was hastily changed when the real organisation did not want to be associated with such vulgar characters.
* Notably averted with ''Series/{{Warehouse 13}}'' in the episode "Love Sick." [=TigerDirect=] features prominently in the plot, as the VillainOfTheWeek was employed here.
* In an early episode of ''Series/{{Sliders}}'' the gang visited an alternate world where computers ran on the "Doors" operating system.
* ''Series/{{Community}}''
** One episode has Annie eating a bag of "Let's" potato chips, obviously in the style of Lay's potato chips. TheTag in the final episode of Season 3, "Introduction To Finality," has Leonard doing a Website/YouTube review of Let's chips.
** Surprisingly averted in other cases: for example, Subway were apparently happy to be portrayed as an Orwellian company of {{Stepford Smiler}}s who trample on the interests of small businesses, bless 'em. The episode "Basic Rocket Science" also features use of KFC's name and corporate mascot (in a speaking, indeed threatening, role no less).
** If anyone is drinking a can of beer it will be "Olde British 800", looking very much like the "Olde English 800" malt liquor.
* ''Series/{{CSI}}'' has a few examples of renamed Playboy-type magazines.
* The Creator/{{CBC}} HighSchool SitCom ''Series/MrD'' is an interesting case; the school's name ([[ShoutOut Xavier]] [[Franchise/XMen Academy]]) and uniforms suggest it's a Catholic school, but that's never stated outright and there are no priests or nuns in sight.
* In ''Hidarime Tantei EYE'', characters can be seen using a search engine called "Bogel"
* In the ''Series/{{Supernatural}}'' episode "In My Time of Dying," Sam uses a "Mystical Talking Board" to communicate with [[spoiler: Dean during his out-of-body experience]].
* In the ''Series/{{Unforgettable}}'' episode "The Man in the Woods", the main characters visit a diner whose beer list includes Spam Adams and Limstel.
* Averted and lampshaded at once in the Season 4 ''Series/{{NCIS}}'' episode "Witch Hunt," in which a teenage witness reports the car used in a hit and run is a Kuruma. Gibbs takes it as misdirection since [[BilingualBonus it's the Japanese word for "car"]], but [=McGee=] points out it's the stand-in name for a Chrysler Sebring in ''VideoGame/GrandTheftAutoIII''.
* Lampshaded and played with in the later seasons of ''Series/TilDeath''. Joey attempts to prove [[MediumAwareness that everyone's living in a TV show]] and points to the numerous fake brands and trademark dodges as examples. Earlier, Eddie and Joy are shown replacing boxes of actual brand-name product with Bland Name Products because cash is tight and they can't afford actual ''brands'' anymore.
* ''Series/{{Scrubs}}'' has Coffeebucks.
* In the TV mini-series for Stephen King's ''The Stand'', the beer two of Flagg's guards are drinking is labeled "Beer," although the cans are colored and the font used is a very near match to Coors.
* On ''Series/{{Bones}}'', Hodgins and Zack once tested whether zooplankton could survive feeding on toxic human flesh using a chunk of poisoned meat in a tank with "Sea Chimps" (= "Sea Monkeys"). Averted with the meat, which was openly stated to be Spam.
* ''Series/SesameStreet'' does this, since it's on Creator/{{PBS}} and Sesame Workshop wants to avoid ProductPlacement. Some of the [[http://muppet.wikia.com/wiki/Brands_sold_at_Hooper%27s_Store product labels]] include drawings of Muppet characters.
* It's easy to miss, but in ''Series/{{Spaced}}'' places like the [=JobCentre=] aren't given their real-life branding. The real-life [=JobCentre=] decided (perhaps a touch humourlessly) that they didn't want to give the impression that any of their staff would give preferential treatment to anyone on the basis of how they felt about Film/ThePhantomMenace.
* ''Series/{{Sherlock}}'' has "[=MePhone=]" as a stand in for "iPhone."
* A ''Saturday Night Live'' sketch parodied a series of Taster's Choice instant coffee ads with an ad for "Tayster's Choice" spermicidal jelly.
* ''Series/{{Elementary}}''
** A publication printed on pink paper called the "Investor's Post" in season 1, an apparent stand-in for the real life Financial Times.
** There is an online community called "Everyone" which works somewhat similar hacks as Anonymous.
* The standard ''Creator/DisneyChannel'' equivalent of the Apple iPhone seems to be the "zPhone", and it factors in episodes of many episodes of Disney Channel series such ''Series/HannahMontana'', ''Series/ShakeItUp'' and ''Series/ANTFarm''.
* An episode of ''Come Fly With Me'' has Taaj (one of the airport staff) driving around a buggy belonging to an organisation called the UKAA (UK Aviation Authority), a play on real life organisation "the British Aviation Authority". The buggy features a red version of the BAA logo, whearas in reality it is green.
* In one episode of ''Series/YoureTheWorst'', Jimmy receives a "Manchester FC" football Jersey from his father.
* On ''Series/SiliconValley'', which is largely about the start-up culture in Silicon Valley, the production team said one of the hardest parts of character design was the company names. Nearly everything they came up with was taken. Although other companies are sometimes mentioned by name, the main character Richard works for Hooli, a thinly-veiled parody of Google.
* On ''Series/NowAndAgain'', trucks with the logo "Toys B' Fun" were often seen.
* ''Series/OpenHeart'' has "pinblr", which seems to be a bland variation of both Pinterest and Website/{{Tumblr}}.
* ''Series/ADifferentWorld'', which takes place at a historically black college, features fake historically black sororities and fraternities, although extras are seen in the background wearing real sorority/fraternity paraphernalia. Dwayne and Ron attempt to join "Kappa Lambda Nu" and Whitley is a member of "Alpha Delta Rho", which combines the names of some of the more well known black sororities ('''Alpha''' Kappa Alpha, '''Delta''' Sigma Theta, and Sigma Gamma '''Rho''').
* The TV adaptation of ''Series/{{Scream}}'' has Cliplicious and Chirpster as its bland-name versions of Website/YouTube and Website/{{Twitter}} respectively.
[[/folder]]

[[folder:Magazines]]
* "Dean the Barbarian and the Bus Station of Doom" [[http://www.worldofspectrum.org/showmag.cgi?mag=SinclairUser/Issue081/Pages/SinclairUser08100064.jpg (1)]], [[http://www.worldofspectrum.org/showmag.cgi?mag=SinclairUser/Issue081/Pages/SinclairUser08100069.jpg (2)]], an RPG parody in ''Sinclair User'', has a hamburger restaurant by the name of [=MacDonagall=]'s, and a soft drink called Burpsi-Cola.
[[/folder]]

[[folder:Music Videos]]
* Music/OwlCity's "Fireflies" video features a Type & Speak (not Speak & Spell) toy.
* Music/CyndiLauper's "She Bop" video takes place in a "Burger K" clone.
* Foo Fighters' video for "Big Me" is a parody of Mentos commercials, replacing the product in question with Footos.
* Not originally a video, but Ray Davies of the Kinks had to fly back from New York to re-record a single line of "Lola", changing "Coca-Cola" to "cherry cola" because the BBC wouldn't play the song with a commercial product name in it.
* The video for the ''Music/{{Gorillaz}}'' song "19-2000" has the band riding around in a "Geep".
[[/folder]]

[[folder:Newspaper Comics]]
* A curious example from ''ComicStrip/BabyBlues'': Hammie has a GIJoe {{expy}} called Action Man. Action Man is the British name of GI Joe. Did the (American) writer know this and use it purposefully, or did he just make up Action Man as a generic toy name?
* ''ComicStrip/BloomCounty'' had the Banana Jr. computer, an obvious parody of Apple computers. The computer even looked exactly like an Apple Macintosh (of the time), except for having stubby robot legs.
* ''ComicStrip/DykesToWatchOutFor'' does this constantly to [[ParodyNames parodic effect]]: "medusa.com," "Bounders Books & Muzak," "Bunns & Noodle," "Bed Bath & Bite Me," "Papaya Republic," "Panthouse," "Mothra Stewart" magazine, "Stairmistress," etc. The best was a publishing house, "Furrier Sprout & Genoux."
* ''ComicStrip/FoxTrot'' is chock full of this, mainly on the magazines or newspapers the characters are reading. Names such as Arper Shimage, Waxmell House and Gique are frequent. There's also "Iron VideoGame/{{Myst}}icus"[[note]]Myst you remember, but Iron Helix is largely forgotten.[[/note]], "VideoGame/{{Doom}}[[VideoGame/{{Marathon}} athon]]", "[[VideoGame/DukeNukem Duke]] VideoGame/{{Quake}}[[VideoGame/DukeNukem m]]", ''VideoGame/{{World of War|craft}}[[VideoGame/{{Everquest}} quest]]", the [[IProduct iFruit]], [[Toys/BeanieBabies Bitty Babies]], and the Music/{{Back|streetBoys}}[[Music/{{NSYNC}} Sync]] Boys.
* In ''ComicStrip/GetFuzzy'', the characters are often seen going to [=McDoody's=] to get a Howdy Meal. They also have a fish-and-chips chain called Cap'n Dawson's (both referencing "Captain D's", and allowing a ''Film/{{Jaws}}'' reference by covering parts of the word "'''Daws'''on's" with the edge of the frame).
* ''ComicStrip/{{Zits}}'' has "[=FourBucks=] Coffee."
* In ''ComicStrip/{{Luann}}'' brother Brad worked at "Weenie World", which uses a "W" logo shaped like inverted arches.[[note]]The Bland Name here actually isn't [=McDonalds=], but American hot dog chain [[http://www.wienerschnitzel.com/ Weinerschnitzel]].[[/note]]
* ''La Cucaracha'' features a combination coffee shop-and-check-cashing-store called "Barriobucks".
* ''CulDeSac'' features a giant discount store with greeters called "Val-U-Less", and a bric-a-brac-filled family restaurant called "P.J. Piehole's".
* ''ComicStrip/{{Candorville}}'' has brands like Concast Cable (not Comcast) and Feudalbanc Massacard (not [=MasterCard=]). The strip for [[http://www.gocomics.com/candorville/2013/11/03#.Unqjwi3sFhE November 3, 2013]], used a sports team called the Candorville Rednecks to reference the [[http://en.wikipedia.org/wiki/Washington_Redskins_name_controversy Washington Redskins name controversy]] without using the real team's brand.
* The ''Drabble'' [[http://assets.amuniversal.com/4f906e3050c201315c00001dd8b71c47 strip for January 24th 2014]]. Ralph went into a fast food place called Down-N-Out Burgers. Even though he didn't say anything, the counterman said "Coming right up!". Ralph says "You've heard of the secret menu? I just ordered off the super secret menu!". The RealLife hamburger chain In-N-Out actually has a "secret menu" of items and specialties that aren't on the regular displayed menu.
[[/folder]]

[[folder:Other Sites]]
* ''Wiki/SCPFoundation'', [[http://www.scp-wiki.net/scp-1160 SCP-1160 ("Effective Containment")]]. The true nature of SCP-1160 changes depending on what people believe about it. The Foundation keeps SCP-1160 manageable by distributing "Super Coco Pows" cereal, which has an SCP-1160-like mascot that tries to steal the cereal from children. "Super Coco Pows" is based on General Mills' "Cocoa Puffs" cereal, and the mascot is based on Sonny the Cuckoo Bird, the mascot for Cocoa Puffs.
[[/folder]]

[[folder:Pinball]]
* ''Pinball/ElviraAndThePartyMonsters'' features "Gravestone Pizza", which could be a reference to the RealLife Tombstone Pizza company.
[[/folder]]

[[folder:Professional Wrestling]]
* Wrestling/{{AAA}} wasn't on board with then Mega Champion Wrestling/JeffJarrett taking the Championship Belt to a Wrestling/{{TNA}} TV taping and Jarrett complied to their wishes, instead creating a belt that looked suspiciously similar to it called the Mexican Heavyweight Title or, alternatively, the AAA World Heavyweight title.[[/folder]]

[[folder:Radio]]
* In ''Radio/CabinPressure'', the airline that Douglas used to work for is called Air England rather than British Airways. Similarly, GERTI [[TheAllegedCar The Alleged Aeroplane]] is a Lockheed [=McDonnell=] 312, rather than a Lockheed Martin or a [=McDonnell=] Douglas plane.
[[/folder]]

[[folder:Tabletop Games]]
%% The following {{Zero Context Example}}(s) have been commented out and copied to Discussion. Please don't uncomment them unless you add enough information to make it clear that they're an example of this trope.
%% * ''TabletopGame/{{Android}}'' "Diesel gives you flames".
* ''TabletopGame/{{Shadowrun}}''
** Averted in some cases, such as sourcebooks listing purchasable vehicles made by Ford and Chrysler.
** [=McHugh's=] (AKA [=McDonald=]'s) is where shadowrunners go for a cheap, fast burger between runs (and to meet Mr. Johnson), according to ''The Neo-Anarchists' Guide to Real Life''.
** The ''Seattle Sourcebook'' had Gold Lion Inns, from the RealLife Red Lion Hotels chain.
** ''The Neo-Anarchist's Guide to North America''.
*** The Dallas/Fort Worth Metroplex had a department store chain called Theimann-Markles (Niemann Marcus).
*** One of the bus lines servicing Quebec City is Whippet Bus Company (Greyhound Lines).
* Mayfair Games' ''Underground'' supplement ''Streets Tell Stories'' had Tres Equis (AKA Dos Equis) beer.
* ''TabletopGame/SLAIndustries''. On Mort you can buy a Klippo lighter (Zippo lighters) and go to Dunkem Donuts (Dunkin Donuts).
* ''TabletopGame/{{Paranoia}} XP'' supplement ''The Underplex''. Clones could buy Lee-V-EYE's Sort-A-Blue [=PseuDenim=] Leisure pants, a reference to Levi's (Levi Strauss & Co.'s) jeans.
* ''TabletopGame/{{Toon}}'' supplement ''Tooniversal Tour Guide''
** "[=CarToon=] Wars" setting. The Twisted Ridge Mall had stores such as B. Dulltoon Books (B. Dalton Books), Spacy's Department Store (Macy's), Frederick's of Hollyweird (Frederick's of Hollywood), Z-Mart (K-Mart) and Toonited Artists (United Artists).
** "Dungeons And Toons" setting. Toonquest (''TabletopGame/RuneQuest''), Tunnels and Moles (''TabletopGame/TunnelsAndTrolls''), Dragonpants Saga (''{{Dragonlance}} Saga''), Forgotten Helms (''TabletopGame/ForgottenRealms'')
* Classic ''TabletopGame/{{Traveller}}'' Paranoia Press supplement ''Merchants and Merchandise''. The [=LHeP9(Or)=] Series 12/136 computer system entry said that the manufacturer Delta Research sold programs for it through a subsidiary, Interworld Business Machines (AKA IBM, International Business Machines).
* ''Encounter Critical'' supplement ''Asteroid 1618''. One of the restaurants in the Domed City is Rigellian Fried Poultroid (AKA [[http://en.wikipedia.org/wiki/Kentucky_Fried_Chicken Kentucky Fried Chicken]], known as KFC nowadays).
* Chaosium's ''Stormbringer'' supplement ''Demon Magic: The Second Stormbringer Companion''. One of the businesses in the Velvet Circle is Froderik's Millinery, which sells "stunning garments of silk and cotton" that are "unsuitable for treks through the wilderness, but handy for an evening’s pleasure." ([[http://en.wikipedia.org/wiki/Frederick%27s_of_Hollywood Frederick's of Hollywood]], which sells sexy lingerie for women).
* ''{{TabletopGame/Cyberpunk}}'' has, among others, ''Merrill, Asukaga, & Finch'' (Merrill Lynch), and ''SegAtari'' ([[CaptainObvious a portmanteau of Sega and Atari]]). Averted with companies such as ''Barrett'' and ''Colt'', named after and with the same business as their RealLife counterparts.
[[/folder]]

[[folder:Theatre]]
* ''Theatre/FiniansRainbow'' has the catalogue of Shears and Robust. Mr. Shears and Mr. Robust themselves make an appearance.
* The ''Theatre/SeraMyu'' has Banzai as a sponsor for show they're preforming in one of the musicals (specifically Eien Desestu's revised version) Bandai was a Sponser for the ''Sera Myu''. In a bit of a subversion, they don't replace Bandai and are said to make Omochi (Rice Cakes) instead of Omocha (Toys)
[[/folder]]

[[folder:Video Games]]
* The freeware game ''[[VideoGame/OneBitHeart 1bitHeart]]'' has "BitPhone" for "iPhone" and "Mutter" for "Twitter" (though "tweets" are still the term used for sending messages).
* In ''ArmA II - Operation Arrowhead'', the [[BritsWithBattleships BAF's]] standard offroad vehicle (simply called offroad in-game) is the ''Hand Over Offender''. [[BlatantLies Totally not]] a [[http://en.wikipedia.org/wiki/Land_rover_defender Land Rover Defender,]] even though they are identical.
* ''VideoGame/BlackMesa'' has "Fony" instead of "Sony", "Swanson" instead of "Samsung", "Tittles" instead of "Skittles", "Coca-Bola" instead of "Coca-Cola", "Del Phoney" instead of "Del Monte", etc. On the more creative end, they have "Ramblers" instead of "Lays", and "Alpine Hue" instead of "Mountain Dew".
* ''VideoGame/CommandAndConquer: Red Alert 2'' had "[=McBurger=] Kong" restaurants. It featured a giant gorilla statue on the roof, and if you garrisoned the building, you'd get some monkeys to control. There is also ''[=McRoo=] Burger'' and ''Massivesoft''.
* ''VideoGame/{{Disgaea 3|AbsenceOfJustice}}'' had Mao playing an unnamed but strangely familiar RPG on his Slaystation Portable.
** ''VideoGame/DisgaeaHourOfDarkness'' had Captain Gordon asking for a Teriyaki Pizza from "Pizza Shack" to be waiting for him when he returns.
** ''VisualNovel/DisgaeaInfinite'' has Amazombie, [[TakeThat Faildows]], and [[Website/{{Facebook}} DefacedBook]].
* An item from ''VideoGame/CastlevaniaPortraitOfRuin'' is called Penters Natural. (Werther's Original)
* ''VideoGame/{{Fallout}}'' has Nuka-Cola! Two hundred years after a nuclear war they're still good! They also come in Nuka-Cola Quantum, which is enhanced with a mild radioactive strontium isotope, which gives it a kick and a pleasing blue glow.
** Red Racer (Radio Flyer) tricycles.
** Chryslus (after Chrysler) Corvega (portmanteau of Corvair and Vega, two of Chevrolet's [[TheAllegedCar worst cars]]).
** Adams Air Force Base in ''Broken Steel'' is based on Joint Base Andrews (formerly Andrews Air Force Base).
** Cram is obviously a parody of Spam, right down to the packaging.
* This can even be done with a PublicDomainArtifact. Gilgamesh in ''VideoGame/FinalFantasyV'' is taken in by the legendary sword [[JokeItem Excalipoor]].
* In ''VideoGame/FinalFantasyVII'', Cloud is forced to hijack a motorcycle in order to escape from Shinra HQ. It's a Hardy Daytona.
* Just about every car model in the ''VideoGame/GrandTheftAuto'' series is a Bland Name Product version of an existing car. Examples include the Mundano (Ford Mondeo), Counthash (Lamborghini Countach in ''GTA 1''), Beast/Banshee (Dodge Viper) (the Banshee is a Corvette in ''Vice City''), Impaler (Chevrolet Impala), Bug (VW Beetle), Penetrator (Jensen-Healey Interceptor), Benson (Mercedes-Benz 300 SL), Aniston [=BD4=](Aston Martin [=DB4=]), Phoenix (Pontiac Firebird), Fortune (1990s Ford Thunderbird), Cheetah (Ferrari Testarossa in ''III'' and later), Infernus (Lamborghini Diablo in ''GTA III'', although ''San Andreas'' replaced it with a Honda NSX), Blista (Ford Windstar), and U-Jerk truck.
** It's also important to point out that very few vehicles (at least in the later 3D sequels) are actually exact replications of the car. Although you can usually tell what it's supposed to be mimicking (especially iconic vehicles), it will never be completely accurate (not including the new name).
** ''VideoGame/GrandTheftAutoIV'' also uses "Panoramic" instead of "Panasonic".
** ''San Andreas'' and ''IV'' also have Sprunk soda, an obvious reference to Sprite.
** ''Grand Theft Auto London 1969'': Fat = Fiat, Squealey = Austin Healey, James Bomb = Aston Martin DB5, Crapi = Ford Capri, Myni = Mini Cooper, Locust = Lotus, Reno = Renault, Harold = Triumph Herald, Raver = Rover, Jug Swinger = Austin Powers Jaguar E-Type, MC Hamper = MG Midget, S-Cart = Ford Escort.
** ''Everything'' in the GTA 'verse is this. Perhaps most clever is "Eris" shoes for "Nike" in ''San Andreas'', both being Greek goddesses.
** "Cluckin' Bell", a pastiche of Taco Bell and KFC.
** Tarbrush Coffee, parody of Starbucks.
** Geta Life, eCola, Burger Shot, Well Stacked Pizza...
* ''Headhunter'' sports several boxes bearing the amusing logo "Nosy," done in Sony's font.
* In the much-loved 'A New Life' stage of ''VideoGame/HitmanBloodMoney'', one of the best ways to get started is to slip a pair of drugged donuts to some FBI agents, so you can steal their uniforms. The fauxnuts are, of course, from 'Delicious Donuts', using the characteristic color scheme and font of Dunkin' Donuts.
* ''VideoGame/KingdomOfLoathing'' has more of these than you can poke a stick at, although it's more because [[PungeonMaster the dev team love puns]] than for legal reasons. Cloaca Cola and Dyspepsi Cola, Tom's of the Spanish Main toothpaste, Hatorade sports drink, Red Minotaur energy drink, Domesticated Turkey bourbon, Eye-Pod mp3 players, Elmley sunglasses... the list of crimes against the English language is almost endless.
* The Japanese version of ''VideoGame/MarioKart64'' features sponsors such as Marioro (cleverest use of a cigarette brand ever), Luigip (after Italian motor oil company Agip - the logo is Luigi's nose-and-'stache instead of the six-legged lion) and Yoshi 1 (after German motor oil Mobil 1). The only one that carried over to the American version was Koopa Air (while the name does not denounce any brand, its boards had the same color scheme as those of Goodyear tires in the Japanese version, unlike the American version).
* ''Franchise/MetalGear''
** In ''VideoGame/MetalGear2SolidSnake'', Snake's favourite brand of [[SmokingIsCool cigarettes]] is Lucky Strike'''r'''s, in a white box with a red spot.
** In the Japanese version of ''VideoGame/MetalGearSolid'', Snake mentions that his favorite brand is now "Moslems". This brand actually appeared before in ''VisualNovel/{{Policenauts}}'', where they were sold packaged in a Marlboro-style red box.
** Most of the guns in the recent games are real, save the obvious fantasy weapons, but in the original ''VideoGame/MetalGear'', Snake's submachine gun was a [[AKA47 Mac II Ingram]]. Squint at it. Yes. Not a Mac ''11'' Ingram, that would be a real gun.
* In ''VideoGame/MarvelUltimateAlliance'', in Spider-Man's first conversation with Hank Pym, he mentions having had lunch at "Taco Hut".
* ''VideoGame/MushroomMen'' runneth over with various, amusingly-labeled products. If it exists in the game, chances are good it either has a humorous made-up name (like matchbooks from "Ned's Banjos & Feline Taxidermy") or a Bland Name. Some of them are quite subtle, too--very few people outside of artists would recognize what "Prissy Color" pencils are related to (Prismacolor art products, for the curious), for example.
* The vending machines in ''VideoGame/{{Persona 3}}'' all have CaptainErsatz brands of beverages, such as [[VideoGame/DigitalDevilSaga Cielo]] Mist, [=SoBay=], Mad Bull, Dr. Salt, One-Up, and Fountain Dew.
** {{Lampshade|Hanging}}d or at least poked fun at by the punny item descriptions. [=SoBay=], for example, is described as a drink that has uncanny popularity in Internet auctions. The [=BauerBar=] is said to have enough energy packed to "keep you going for Series/TwentyFour hours straight".
** There's also [[Series/BattlestarGalactica2003 Cylon Tea]], which comes in twelve flavors.
** Also extends to some other items; one of Elizabeth/Theodore's requests requires you to ask for Junpei's COMP-Station Portable, and its description states that there's a disc for [[OdinSphere Odin Cube]] inside of it.
** The spinoff game ''{{VideoGame/Persona Q}}'' mentions both Mad Bull and Dr. Salt again, with the former even getting its own tagline ("Mad Bull gives you wins!"), and when you encounter a fake wedding photo in the second labyrinth (based on Group Date Cafes and wedding imagery), several characters will comment that the picture looks "Photochopped."
* This trope goes all the way back to [=GameTek=]'s MS-DOS and Commodore 64 adaptations of ''ThePriceIsRight'', released in 1990.
* ''Franchise/ResidentEvil''
** ''VideoGame/ResidentEvil2'' had plenty of these, such as a fast food wrapper from "Burger Kong," a "Taxago" gas station, and vending machines selling "Cho Cho Cola" in a red can, and "Cool Soda" in a blue can with a white recurved stripe; because the stripe is also a trademark of Coca-Cola, the former was replaced in later releases by a plain black can, the latter by a coffee machine. And there's a cigarette billboard that resembles the Marlboro brand, only green (looks like Capcom didn't know Marlboro sells a menthol...).
** Exevia batteries, parody of Exide.
** ''VideoGame/ResidentEvil3Nemesis'' had a [=DeLorean=] replica ([[SerialNumberFiledOff sans emblems]]) at the Stagla gas station. And ads for "Safsprin", "Aquacure", and "Adravil".
** All of the games use real-life weapon models for the guns, but only in the first game do they actually go by their brand names (Beretta, Remington shotgun, the Colt Python magnum, and a MAC-10 automatic gun in the PC version). Later games either address guns with a generic title ("handgun", "magnum") or give them a different name altogether (In the REmake, for example, the Colt Python became the Silver Serpent). ''ResidentEvil6'' has a mixture of both (a 909 and the "Wing Shooter", for one)
* ''VideoGame/SanFranciscoRush'' series: Most of the cars are knockoffs of real ones, although a few are completely made up. Compact=Acura Integra R, Muscle Car=Corvette Sting Ray, Bruiser=Plymouth Hemi Cuda, Exotic & Super GT=Vector M12, Mobster=Chevy Fleetline, Sportster=Dodge Viper (RT-10 roof, but with GTS competition stripes), 4x4=Ford Explorer, Protoype=Ford [=GT90=] concept car, Euro LX=BMW Z9, Venom=Lamborghini Diablo, Concept=BMW Nazca C2?, Panther=Mc Laren F1. The gas stations are also generic imitations of Shell, with the word "Fuel" and a smiley face in place of the shell logo.
* ''Franchise/SilentHill'' is loaded with these all over the titular town, including a Queen Burger (later Happy Burger) restaurant (complete with the "bun halves" framing the logo), Vestal Gigastore (Virgin Megastore), cardboard boxes stamped with "Fedy-X," and an out-of-place bag of jellybeans bearing a logo almost identical to Jelly Belly's. Then there's Poston Market, Texxon gas, the (S)Hell station with the nautilus shell, the Circle 8 convenience store with the logo that looks a suspicious lot like that of 7-Eleven, and the AEC restaurant with the A&W motif.
** Oh, and buried somewhere in there is a legitimate Jack Daniels logo painted on a cargo door.
* ''Super James Pond'' (also known as [Super] James Pond II) has "Bony" stereo systems.
* ''VideoGame/{{Postal}} 2'' features a game called ''[=SymHomeless=]'', and lampshaded by a local newspaper telling that "lawsuit narrowly averted by changing i to y".
* ''VideoGame/TokyoXtremeRacer Zero'' lacks licensed cars, instead using replicas of them, each named "TYPE-_____." If you get up close to a car and look at its emblem, you'll notice that it looks almost like a real brand name, but altered slightly; for example, Isuzu-like trucks have the emblem spelling out "USUZU."
* The remake of the first ''Videogame/TraumaCenter'' has Pochy. No points for getting the reference right.
* ''VideoGame/AVampyreStory'' has an energy drink called "Scarlet Bovine". This is a double bland-name, referring both to Red Bull energy drink and Crimson Cow, the game's publisher.
* World Driver Championship: Ellipse Stallion=Ford Mustang Cobra R, Rage 512 [=EVO=]=Porsche 911 GT1 [=EVO=], Reeds [=R12=] Manta=Chevy Corvette [=C5R=], Elan Swift TT=Lotus Esprit [=GT1=], Ram Venom [=GTR=] = Dodge Viper [=GTSR=], [=EXR=] Mystic=TVR Speed 12.
* Even some of the old Sega console games have these. "Marobare" (Marlboro) and "Bridalstone" (Bridgestone) ads have appeared on the roadside which looks like the real thing if you are not paying close attention.
* ''VideoGame/TheAdventuresOfWillyBeamish''. The Beamishes own a high-end television made by -- according to the narrator -- [[TakeThat Fony]]. Then, there are Willy's game systems of choice: his [[UsefulNotes/{{Atari 2600}} Nintari]] [[UsefulNotes/NintendoEntertainmentSystem home console]] and portable [[UsefulNotes/GameBoy Game Buddy]].
* Maria collects [[MyLittlePhony My Precious Pony]] dolls in the ''VideoGame/BackyardSports'' games.
* ''VideoGame/RidgeRacer'' series: Devil = Lamborghini Diablo, Age Erisso = Fiat 500, Age Abeille = Renault 5 Turbo, Age Pegase = Lotus 7, Lizard Bayonet = Corvette, Assoluto Istante = Vector W8, Assoluto Gephardo = Porsche 952 LM, etc. The cars in ''R4'' and later were mostly completely made up, although some had bits and pieces from real cars. The car on ther [=RR7=] cover resembles a Saleen S7.
** The Gamespot reviewer for Ridge Racer 6 once confused the "Klonoa" signs found in the game with the real-life "Nokia."
* The arcade version of ''VideoGame/NinjaGaiden'' has signs for "Caca" Cola and "Fefs"(Pepsi), and "Esso Gus" [[CrateExpectations barrels]].
* A rather badly-done example in the ''RobotWars'' game ''Arenas of Destruction'' (no, [[NamesTheSame not]] ''[[NamesTheSame that]]'' [[VideoGame/SuperRobotWars Robot Wars]]). In the Robot Builder, some of the motors and batteries you can equip your machine with include "Dosch" and "Yuarta"...except in the preview images for these items, the names and logos of the real-world companies (Bosch and Yuasa) are shown on them instead. Oops.
* In ''VideoGame/ModernWarfare 2'' one of the levels takes place in and around ''Burger Town'' joint based on ''Burger King''. There's also a ''Taco To go'' with a logo rather similar to ''Taco Bell''.
** The first level of ''Modern Warfare 3'' involves taking out a radio jammer on top of the "[[http://en.wikipedia.org/wiki/New_York_Stock_Exchange Manhattan Stock Exchange]]". The final level, similarly, involves invading the "[[http://en.wikipedia.org/wiki/Burj_Al_Arab Oasis Hotel]]" in an attempt to finally kill the BigBad.
** ''VideoGame/CallOfDutyBlackOps2'' averts this with the [[http://en.wikipedia.org/wiki/EOTech EOTech]] Sight; earlier games used sights from the same company under the generic "Holographic Sight" label. At the same time, though, the [[http://www.leupold.com/tactical/scopes/mark-4-hamr-riflescopes/ HAMR]] scope returning from ''Modern Warfare 3'' is now simply the "Hybrid Optic".
* ''VideoGame/SamAndMaxHitTheRoad'' features the roadside convenience store chain Snuckey's, based on the real world Stuckey's chain (oddly enough, Steve Purcell got away with a reference to the real-world Stuckey's in ''Sam and Max: On the Road'').
* ''[[VideoGame/TheSeventhGuest The 11th Hour]]'' has a "Victim" mouse trap in the laboratory.
* ''VideoGame/InFAMOUS'' brings us Cafe Con Quistador, whose signs bear an amazing resemblance to Starbucks', only in blue, not green.
* The Exidy arcade game ''Star Fire'' is obviously a pastiche of ''Franchise/StarWars''. It came out a couple years before the official ''Franchise/StarWars'' arcade game.
* The ''VideoGame/TestDrive'' reboot has a Safeway lookalike store (Fastlane? Fastway?) in San Francisco, in the same location as the Safeway featured in ''Film/{{Bullitt}}''.
* The ''VideoGame/CityOfHeroes'' {{M|assivelyMultiplayerOnlineRolePlayingGame}}MORPG has ads for an energy drink called Red Beast.
* The software store in ''VideoGame/SpaceQuest IV'' has games titled "Boom", "Sim Sim", "It Came For The Desert", etc.
* Peter [=MacDonald=] in ''VideoGame/MetalWolfChaos'' ("Because, ''yes!'' The pen is still mightier than the sword!") is a reporter for the "DNN" news channel.
* ''VisualNovel/REAlistair'' has its {{M|assivelyMultiplayerOnlineRolePlayingGame}}MORPG "Rivenwell Online". Stores in the mall include "Boundary's Books", "The Divide", and "Gamego". Boundary's sells a book called "Planetost" (the others are generic, like notebooks and encyclopedias), and Gamego sells "Movie Maniac", "Diamond Moon: Final Phase", "Other Saga", "Monochrome Diet", "Demon of Edo", "Walk This Way", and "Rock Festival".
* ''VideoGame/NanashiNoGame'''s plot centers around a dual-screened handheld game system called the [[UsefulNotes/NintendoDS TS]].
* In the ''VideoGame/GranTurismo'' series, due to lack of an FIA license, the Monaco GP course is renamed Cote d'Azur, and the F1 cars are generic replicas.
** Subverted in ''Gran Turismo 5'', which has two actual licensed Ferrari F1 cars in it (the F2007 which also appeared in ''[=GT5=]: Prologue'', and the F2010). Also notable is the use of a number of RUF-branded cars in [=GT5=] as stand-ins for Porsches (which Sony does not have a license for) although since RUF builds their actual cars on top of unmarked Porsche bodies this doesn't necessarily apply. Instead, the cars are described as being based on "vehicles from a German automaker."
* ''VideoGame/NeedForSpeed Shift 2 Unleashed'' also runs into a licensing problem with Monaco. Because Codemasters (Formula 1 2010) holds the F1 license and all the related tracks, Slightly Mad Studios was forced to call the track "Riviera". They even tell players to guess which circuit the track is based off of on the website.
* Some tracks in ''VideoGame/ForzaMotorsport'' behave this way, too. For example, Sunset Peninsula Raceway is a venue on the Florida coastline that includes a tri-oval approximately 2.5 miles in length and infield road course, similar to Daytona International Speedway. (Forza is not immune, as several older NASCAR video games also lacked Daytona due to licensing issues)
* ''Game Dev Story'' (and many of Kairosoft's simulation games, in fact) contain too many Bland Name Products to count.
* In the CallBack scene from Telltale's ''VideoGame/BackToTheFuture'', the label on the mall is [=JPPinney=].
* Some of the civilians in ''VideoGame/{{Prototype}}'' wear New York Bets sportswear. At least one player for the Bets appears to be #5 Trillo.
* ''VideoGame/SwordOfTheStars'' has, among others, [[Series/BattlestarGalactica2003 Kaprica]] and [[VideoGame/{{Homeworld}} Heegaraa]].
* The original ''VideoGame/TransportTycoon'' used real names for trains/trucks/planes. In ''Transport Tycoon Deluxe'', however, they changed these names to something that sounds similar (for example, "[=EuroStar=] -> [=AsiaStar=]).
* Averted with ''VideoGame/DukeNukem''. Soon after the launch of the first game, the name was changed to "Duke Nukum" because of the character Duke Nukem from ''WesternAnimation/{{Captain Planet|AndThePlaneteers}}''; however, since the name was not trademarked, they switched back to "Duke Nukem".
* ''VideoGame/{{Solatorobo}}'' has "Stardogs Coffee" shops.
* ''VideoGame/AceCombat Joint Assault'' at one point has "BNN".
** ''VideoGame/AceCombat5TheUnsungWar'' and ''VideoGame/AceCombatZeroTheBelkanWar'', similarly, have "OBC".
* The car manufacturers in ''SplitSecond'' are pastiches of real companies. Ryback cars look like modern versions of classic American muscle cars suchas the Camaro, Mustang, and Dodge Challenger. Cobretti look like Italian speedsters and the name sounds like Ferrari or Lamborghini. Hanzo has cars that resemble the Impreza and Lancer, and the name sounds like Mazda or Honda.
* ''VisualNovel/HatofulBoyfriend'' has Calorie M**te and [[VideoGame/{{Beatmania}} Keymania IIDX]].
* The girls of ''VideoGame/{{Neptunia}}'' do their shopping on Amazoo.nep, and Compa mentions that she found the location of the [[NoobCave tutorial dungeon]] through [[Website/{{Google}} DungleMaps]]. The reboot, mk2, gives us the [[Website/{{Twitter}} Chirper]] social networking site.
* ''VideoGame/{{Poke646}}:'' The vending machines of the titular company are full of different sodas. Would you drink a bottle of Poke?
* Like the ''GTA'' example above, ''VideoGame/ScarfaceTheWorldIsYours'' does this with its cars.
* The import/export warehouse level in ''VideoGame/RainbowSix 3: Raven Shield'' has boxes labeled "Panafonic".
* Subverted in ''VideoGame/KidIcarusUprising''. Palutena starts talking about "Super Bash Sisters", only to be corrected by Pit that it's actually ''VideoGame/SuperSmashBros''.
** Played straight with "Divinipedia".
* One of the restaurants where you can buy food in the ''VideoGame/SaintsRow'' series is Freckle Bitch's, an obvious parody of Wendy's.
* In ''VisualNovel/LittleBusters'', Kud's grandpa sends things to her with 'Fodex.'
* The PC game ''WesternAnimation/InspectorGadget: Global Terror'' had a tofu restaurant called O'Ronald's (read: [=McDonald=]'s) as a major plot point.
* The ''Franchise/SuperMarioBros'' clone ''VideoGame/TheGreatGianaSisters'' was named as such in order to avoid copyright suits from Nintendo. The tactic didn't work, as the game was much too similar to ''Mario'', with entire levels copied over. The courts ordered ''The Great Giana Sisters'' off shelves. Later, the game achieved cult status, with a [[VideoGame/GianaSistersTwistedDreams sequel]] made by the developers of the original ''Giana Sisters'', released for PC and currently awaiting a console release, including, ironically, Nintendo's Wii U.
** Another Bland Name Product clone of ''Mario'' is ''[[http://www.secretmaryo.org/ Secret Maryo Chronicles]]'', an open-source Mario clone/game engine starring a childlike chibi instead of a portly plumber. Originally, the game was a straight ''VideoGame/SuperMarioWorld'' clone, with sprites directly ripped from the original game. To avoid legal troubles, the developers later switched to a unique graphics style and a completely different protagonist. However, much of the Mario influence remains in ''Maryo'' down to the enemies, items, and even the music (which is entirely made up of fan remixes of ''Mario'' themes''). Unlike ''VideoGame/TheGreatGianaSisters'', ''Secret Maryo Chronicles has recieved no acknowledgement from Nintendo, meaning that this game is, for now, safe from legal troubles.
* ''Franchise/MassEffect'' refers a few times to an in-universe {{MMORPG}} called ''[[VideoGame/WorldOfWarcraft Galaxy of Fantasy]]'', in which, according to the dossier the Shadow Broker has on [[MindHive them]], [[spoiler:Legion]] apparently have a level 612 [[OurVampiresAreDifferent Ardat-Yakshi]] {{necromancer}}. They also have the [[UltimateGamer386 maximum possible score]] in ''[[VideoGame/MedalOfHonor N7 Code of Honor]]: [[VideoGame/CallOfDuty Medal of Duty]]''.
* All over the place in ''VideoGame/FirstEncounterAssaultRecon'', if you bother looking. Parodied with some vending machines in the second game for a drink called "Professor Doctor", calling it "the original" and asking that you "don't settle for imitators".
* ''VideoGame/NinthRock'' has both [[UsefulNotes/{{NASA}} MASA]] and [[Website/{{Facebook}} Spacebook]].
* ''VideoGame/GitarooMan'' shows a "Burger Queen" restaurant in the background of the second level.
* ''VisualNovel/TenDaysWithMyDevil'' has "Prata" shoes, "Horshey's" chocolate, and "Crackle Jacks." Amusingly, in the prologue sequence Prada is mentioned by name - Haruhito claims to ''own the company'' - but it's referred to as "Prata" in all subsequent dialogue.
* ''VideoGame/ShinMegamiTenseiIV'' lets you loot the ruins of several familiarly named stores, such as Shanel, Luis Witon, or the laptop-focused Appolo store.
* ''VideoGame/CitizensOfEarth'' has Moonbucks Coffee and [=FedUPs=] postal service.
* ''VideoGame/TimeAndEternity'' gives us Rad Bowl Energy Drinks.
* ''Mother 2'', the Japanese version of ''VideoGame/EarthBound'', had red "Come" trucks with a familiar-looking swirl logo. During localization, these became running stick figure logos.
* In ''New York City Bus Simulator'', the streets are filled with these (as well as, inexplicably, what appears to be Engrish). Chevy becomes Cheyyv, Cold Stone becomes Old Son, Burger King becomes King King... witness it [[https://www.youtube.com/watch?v=LQzvo6KUk9M here]].
* ''[[VideoGame/TombRaiderIIITheLostArtifact Tomb Raider III: The Lost Artifact]]'' has transport company [[http://en.wikipedia.org/wiki/Eurotunnel "Eurochunnel"]] and a newspaper called [[http://en.wikipedia.org/wiki/USA_Today "UK Today"]].
* Several of the Papa Louie time management games use ''Creameo'' bits as a dessert topping, whereas in real life Oreo bits are a popular dessert topping.
* ''Dyscourse''. A bunker at an abandoned military base contains an uneaten can of SLAM.
* ''VideoGame/CitiesSkylines''
** The game features the infamous "Chirper", an in-game social network that residents use to voice compliments or complaints about how the player is running the city. The Chirper logo is a blue bird.
** The game's fandom has widely adopted the term "Cims" to describe the game's inhabitants, obviously echoing the "Sims" in ''Franchise/TheSims''. It also connects to the ''Cities: Skylines'' developers' previous game, ''Cities In Motion''.
* ''VideoGame/KerbalSpaceProgram'' features the rocket engine manufacturer "Kerbodyne". The real company was Rocketdyne, designer of numerous engines including the F-1 and J-2 that powered the Apollo missions.
* ''VideoGame/YokaiWatch'' features the mogmog Burgers restaurant in the video games and anime. While it looks just like a [=McDonald's=] (in fact, several Japanese [=McDonald's=] restaurants were temporarily re-designed as mogmog Burgers to promote the anime movie), it's name comes from Japanese fast food chain Mos Burger.
* ''VideoGame/{{Shenmue}}'' has "Bellwood's Cola", which has a graphical design very close to Coca-Cola.[[note]]This is because in Japan it actually ''is'' Coca-Cola, complete with the actual license, but the license didn't carry over to the international market.[[/note]]
* ''VideoGame/{{ThrashRally}}'', a top-down NeoGeo rally racing game, had -among others- ''Toyot GT-Four''/''Land Crusher'' (Toyota Celica GT-Four), ''Parsche911''/''OD 6000X'' (Porsche 911), or ''Mitsuboshi''/''Thunderjet'' (Mitsubishi Pajero).
[[/folder]]

[[folder:Visual Art]]
* In 1997, artist Andy Cox put up a series of posters at the San Francisco State University streetcar stop, lampooning Citibank's "In Your Dreams" billboard campaign. ("The posters featured such figures as Arnold Schwarzenegger and Che Guevara with the artist's slogans replacing the bank's ad copy. The Guevara piece, for example, states, 'In your dreams, everyone is treated equally.... And your bank sponsors socialist revolutions.'" --FileRoom.org.) Cox spelled it "Citybank" and made the logo an eight-pointed starburst (instead of the real four-pointed one). (Citibank still called the university president, threatening a lawsuit, and he ordered them taken down. They were moved to the university's Art Department Gallery.)
[[/folder]]

[[folder:Web Animation]]
* ''WebAnimation/InanimateInsanity'' has the [=MePhones=], which are clearly meant to be like Apple's iPhones. ''Inanimate Insanity II'' also has the [=MePad=], designed like the iPad.
** Episode 8 of [=II2=] also includes a Bland Name variant of the Apple corporation, which is, as you'd expect, Meeple. Its' creator is Steve Cobs.
** Most object shows don't bother creating Bland Name Products, instead choosing to use the product's actual name (the host of one object show is a WiiU Game Pad, and its logo is used on its face), II being the exception.
* ''WebAnimation/KlayWorld'' has Co-Co Cola.
[[/folder]]

[[folder:Webcomics]]
* ''ComicStrip/TheOptimist'' features Stabbucks Coffee in [[http://the-opt.com/?p=96 this strip.]]
* ''Webcomic/UserFriendly'' had "Snurf" guns in several early strips, as well as Bigbucks Coffee.
* ''Webcomic/YuMeDream'' has "IHOW", the "International House Of Waffles", as well as "Wahoo.com".
* ''Webcomic/DorkTower'' features this frequently, especially for [[TabletopGames RPGs and board games]]. Examples include ''Warhamster'', ''Travailler'', ''Dungeons & Dragoons'', and ''Vampire: The Groveling''.
* ''Webcomic/{{Megatokyo}}'' has the company names "[[Creator/KeyVisualArts Lockart]]" and "[[Creator/SquareEnix Cubesoft]]".
* Pops up in the background of ''Webcomic/PunchAnPie'', most memorably the shopping bags from "Warm Mention" (Hot Topic).
* In ''Webcomic/TowerOfGod'', Yu Han-sung loves his instant coffee which is totally not a rip-off from Korea's most popular instant coffee brand.
* ''Webcomic/TheOrderOfTheStick'' does this with the trademarked wizard names from ''TabletopGame/DungeonsAndDragons'', attributing the "Bigby's" spells to either "Bixby" or "Bugsy" instead. Likewise, Mordenkainen's Disjunction is referred as simply Disjunction. A character who was a clear copy of a ''D&D'' property (with a name of the original character's scrambled up) was [[NoFourthWall dragged away]] [[HilaritySues by lawyers]] in mid-fight. [[spoiler:He later returned under the loophole of "[[ParodyRetcon parody is protected speech]]".]]
** We also see a social network for clerics called [[Website/{{Facebook}} Macebook]].
** Then there's [[http://www.giantitp.com/comics/oots0532.html SerfWay]] (instead of "Subway").
* So far, ''Webcomic/TheFAN'' has brought us the electronics brand "Sunny" and the "Yeskia" mobile phones (complete with a provider called "Lemon" that even becomes plot-relevant at one point). An early episode mentions an online messenger called "Yippy Courier".
* ''Webcomic/SequentialArt'' has [[http://www.collectedcurios.com/sequentialart.php?s=252 MMORPG]] ''[[VideoGame/WorldOfWarcraft Realm of Lorcraft]]'' and [[http://www.collectedcurios.com/sequentialart.php?s=678 3D building game]] ''[[VideoGame/{{Minecraft}} Cubeminer]]''.
** This comic is rife with slight respellings of product names. Pip uses an online auction site called eBuy. The phone book is called the “Hello Pages.” It happens with movies and video games, too: the Wintendo Pee (as well as the handheld Wintendo BS), its rival gamemaker Saga; ''Arkham Lockdown'', ''Contemporary Warfare'', ''All Saints Boulevard'', ''Skyroam'', the oft-mentioned ''Temple Raider''. Films like ''Far Trek'', ''[[Film/{{Twilight}} Nightlight]]'', ''The Metrix'' (and its sequels, ''The Metrix: Rebooted'' and ''The Metrix: Rotations'').
* Averted in ''Webcomic/YehudaMoonAndTheKickstandCyclery''. The characters have no problem mentioning real brands, and at one point a real-life item becomes a major plot point.
* ''Webcomic/{{Selkie}}'' has Selkie wondering whether she can watch movies on Flixnet (an obvious take on Netflix) at home.
* ''Webcomic/TheWhiteboard'': If you look closely at the background, you can see Doc carrying a [[ChainsawGood Khil chainsaw]], while more recently Jinx can be seen with his brand new [[http://www.the-whiteboard.com/autotwb1427.html Khil Jr.]] chainsaw. Clearly a pastiche of Stihl and Skil power tools.
* ''Webcomic/ElGoonishShive'' featured a chase through a "Swedekea" store. "Salty Crackers Comics" counts too; there's a regional comics chain around UsefulNotes/{{Chicago}} called "Graham Crackers".
* In ''Webcomic/EverydayHeroes'', Mr. Mighty once held a civilian job "hauling concrete blocks at [=SuperHomeCenterMart=]". Several strips also show "Sundo's" coffee ("sun" = "star", "dough" = "money" = "bucks").
* In [[http://www.fuzzyfive.com/2010/comic/otto-asks-the-big-questions/ this]] ''[[Webcomic/TheFuzzyFive Fuzzy Five]]'' strip, Otto is using a search engine called ''Searchy'' with a [[http://www.google.com/ suspiciously familiar design]].
* There are no fewer than '''seven''' examples in [[http://www.kevinandkell.com/2012/kk0205.html this]] ''Webcomic/KevinAndKell'' strip.
* The Titular character of ''Webcomic/MoxsBlog'' uses "CRADOS" instead of the real-life translation environment tool "TRADOS".
* In ''Webcomic/RustyAndCo'', who doesn't want a can of Cloaker-Cola while listening to music on their Eye-pad and checking Feysbook using Druid?
* ''Webcomic/MoonCrest24'': KB Games and Cool Topic.
* [[Webcomic/TheAdventuresOfDrMcNinja Dr. McNinja]]'s first published foe was against the fast-food clown everybody is familiar with: Donald [=McBonald=]! (It actually ''was'' [[UsefulNotes/McDonalds Ronald McDonald]] when first published; Chris Hastings later [[OrwellianRetcon touched up the original chapters]], so he could continue to use the character without fear of litigation.)
* Pretty much every product in ''Webcomic/SluggyFreelance'' is one of these. The [=PlayStayShun=] 3 console, the ''Years of Yarncraft'' MMORPG, the pirate-themed coffee shop Swashbucks, the list goes on.
* ''Webcomic/ParasiteGalaxy'' does this with pretty much everything: [=WcDonalds=], Starducks, Microhard. Even the names of countries get changed.
* This ''[[http://www.mastersoftheobviouscomic.com/#!excelsi-ish-episode-3/c1i9f Master of the Obvious]]'' comic, with a young Creator/StanLee, has "Kentucky Fried Something" in the last panel, with the slogan "We Do Something Right".
* ''Webcomic/KnightsOfBuenaVista'' has "Sorcery: The Rendezvous" for ''TabletopGame/MagicTheGathering''.
* These abound in ''Webcomic/SquidRow''. For instance, Randie often eats Pop-N Tarts. Other brand names are respelled but still recognizable.
* ''Webcomic/JasonAndThePrincesOfTheUniverse'' gives us "Red Yak".
* ''Webcomic/WooHoo'' shows parody / joke brands and logos every time a brand appears (like "Technical Virgin Megastore").
* In ''Webcomic/GrrlPower'', Sydney is [[http://grrlpowercomic.com/archives/1799 exhausted after running laps]], so her training officer gives her a bottle of [[strike: Power Ade]] "Joule Juice".
* ''Webcomic/AlienHandSyndrome'' has [[http://ahs-comic.com/archive/page-78/ Pizza Hat]] (Link contains bad language).
** Erin's smartphone appears to be a Pear. You know, as opposed to...
* [[{{Walkyverse}} Walky]] is a big time fan of cheese Nachitos, along with the actual Taco Bell. (The Taco Bells in ''WebComic/DumbingOfAge'' sell Nachito shell tacos.)
[[/folder]]

[[folder:Web Original]]
* Foamy the Squirrel of ''Illwillpress'' commonly uses brand substitutes: Snell Computer company, the Fatkins Diet, or [=StarSchmucks=] Coffee.
* ''WebVideo/TalesOfTheStarbuckAvenger'' averts this, obviously.
* In the fourth episode of ''WebAnimation/{{Blamimation}}'', Kris and Scott travel to the digital world of Tro-er, Fron...where they ride lightcyc-er, glowbikes for a while until Scott merges with the Master Control Frogram.
* In ''Roleplay/WeAreAllPokemonTrainers'', there are several particularly "recognizable" brands and names such as Chatter (Twitter), ''[[VideoGame/PlantsVsZombies Oddish vs. Dusknoirs]]'', ''[[VideoGame/FalloutNewVegas Fallout: New Nimbasa]]'' or ''[[FanFic/ThirtyHs 23Js]]''.
* The fourth-grade section of the educational game [[http://www.eduplace.com/kids/hme/k_5/proofread/proof.htm Proofreading Power]] features the shows ''[[Anime/{{Pokemon}} Picklemon]]'', ''This Old Room'', ''[[Series/AmericasFunniestHomeVideos America's Slowest Videos]]'', ''[[Series/SesameStreet Cinnamon Street]]'', [[WesternAnimation/TheProudFamily The Fussy Family]]'', and ''[[Series/{{Teletubbies}} Bathtubbies]]'' on a Saturday morning schedule.
[[/folder]]

[[folder:Western Animation]]
* In ''WesternAnimation/TheSimpsons'', Homer Simpson knows that he can trust the "Sorny", "Panaphonics", and "Magnetbox" brand [=TVs=] that you find in an outlet store. Then again, he's an idiot and [[LampshadeHanging Bart was complaining how they were brand-name ripoffs]].
** The ''Simpsons'' universe also has a sci-fi film series called "''[[Franchise/StarWars Cosmic Wars]]''"... which is odd, because the show has made many references to ''Star Wars''.
** They also have Kentucky Fried Panda, named like a mash-up of Kentucky Fried Chicken and Panda Express.
-->"[[BigNo NOOOOOOOOOOOOOOOOOO!!!!!]] it was finger ling-ling good!"
** This show also has several analogous video games like ''[[Franchise/CrashBandicoot Dash Dingo]]'' and ''[[VideoGame/GrandTheftAuto Grand Theft Walrus]]''.
** More recently, there was Mapple Computers, whose CEO was named Steve Mobs, which manufactured the [=MyPod=] portable music player which could download songs and TV episodes from [=MyTunes=]. Oh, and its logo is an apple with two bites taken out of it. [[LampshadeHanging And yet, they felt comfortable flat-out namechecking Microsoft in the same episode.]]
*** Then one of the kids in the series owns an Apple Newton, except that its name wasn't mentioned and the logo was that of an Apple with a worm in it.
** Bart, saying goodbye to the contents of his toy box:
-->"Goodbye Spirogram. Goodbye Sketch-N-Etch. Goodbye ''Ravenous Ravenous Rhinos'', ''Duopoly'', ''Parchoosey'', Humor Putty, and Sock-'em Knock-'em Cyborgs..."
** And, of course, the [[Franchise/{{Barbie}} Malibu Stacy]] dolls.
** And in Treehouse of Horror XXI (see the "Quotes" tab), the names of the board games that Bart and Milhouse look over are ''Taffyland'', ''Drops and Risers'', ''Consternation'', ''Ravernous Ravernous Rhinos'', ''Mouse Catch'', ''Battleboat'', ''Funopoly'', ''Crate of Apes'', ''Yahtzu'', and ''Tiddlywonks''. Plus a scene from a ''Clue''-like game: "Colonel Ketchup, I say it was you that killed him in the parlor with the letter opener."
** Homer orders these toppings for his ice cream cone: Snickels, Gooey Bears, Charlottesville Chew, Nice & Many, Kat Kit, Hershel's Smooches, Mrs. Badbar, and Milk Dudes.
** "Million Dollar Maybe" features the [[UsefulNotes/{{Wii}} Funtendo Zii]], as well as the couch gag for "Lisa Goes Gaga".
** Many of their stores are parodies of real-world stores, with a few name knock-offs: Sprawl-Mart, [=CostMo=]. Oddly their store Try-N-Save has a similar sign design as a Chicago business Buy-N-Save which may have been established a couple years later.
** "Hungry Hungry Homer"
-->'''Bart''': Ow! Why did I get this Franchise/{{Lego}} shirt?\\
'''Marge''': Don't you mean [[LawyerFriendlyCameo Blocko]] shirt?\\
'''Bart''': Right, right. ''Blocko'' shirt.
** Parodied in the episode 'Lisa Simpson, This Isn't Your Life', the family travels and drives by [=McDonalds=], Walmart and 7-11, with Bart saying "I've never heard of any of these places."
*** And again in "The Mook, the Chef, the Wife and Her Homer", where it's revealed that Krusty actually pays off the mob to keep [=McDonalds=] and Burger King out of Springfield.
*** And again in "22 Short Films About Springfield", where police officer Eddie talks with Lou and Chief Wiggum about a [=McDonald's=] he went to in Shelbyville.
** "In the Name of the Grandfather" has {{Oir|eland}}ish knockoffs of IT companies like [[{{Microsoft}} Mick-rosoft]], Hewlett-Fitzpackard and Cisc'O Systems, in a scene where Lisa is talking about how Ireland has risen to the forefront of technology.
** It's also revealed that Springfield Elementary has a knock-off of a ''brandless'' product - instead of milk, they have "malk".
* A number of scenes in ''WesternAnimation/KingOfTheHill'' take place in Luly's Cafeteria. The restaurant and its logo are a blatant pastiche of Luby's, but odds are that viewers who haven't been to Texas have probably never heard of it.
** They also have the Mega-Lo-Mart, which has driven out independent businesses, including Hank's favorite fishing supply store (but their batteries are sure a good deal).
** In the episode, "Death Picks Cotton", the cast eats at a Benihana knock-off called Tokiyaki.
* Many of Nicktoons TV's earlier station [=IDs=] featured late-1990s and early-2000s Nickelodeon [=IDs=] with the "Nicktoons" name put in.
* Futurama had 30th Century Fox and Geneworks, S.K.G., which were both references to movie studios.
** Its closing logo even reflects this, where it is read as "30th CENTURY FOX TELEVISION" (or "30th TELEVISION" in syndication)
* The [[CouchGag opening titles]] of ''WesternAnimation/TheCritic'' once spoofed ''Film/TwoThousandOneASpaceOdyssey'', with the film's famous monolith turning out to be a vending machine from which early man buys a can of "Pensa Cola".
* ''WesternAnimation/MegasXLR'' has "[=PopTV=]", with the letters arranged in a way that looks a bit too much like the MTV logo.
* ''WesternAnimation/{{Rugrats}}'' had Pego.
* ''WesternAnimation/{{Futurama}}'' has "futuristic" versions of real trademarks, such as "[=MmmTV=]" and "8-Twelve".
** The Femputer uses loudspeakers from Sonya.
** Plus Admiral Crunch and Archduke Chocula.
** The "Box" Network which cancelled Planet Express (whose neon "B" on their building logo once glitched to look like an "F"), as well as the [[Creator/CartoonNetwork Carton Network]].
** And also 7^11, "Open 28 Hours".
** πKEA! Enjoy your affordable Swedish crap!
** Taco Bellvue Hospital: Normal, healthy baby? Supersize it for 79 cents!
-->'''Patient''': How's my tumor, doctor?\\
'''Chihuahua in Doctor Clothes''': ''...Grande''.
** [=KidNappster=]
** Iffy Pop popcorn
** Mom's eyePhone
* In ''WesternAnimation/TheRenAndStimpyShow'' episode "Sven Hoek," Stimpy's board game collection includes "Scribble," "Monotony," "Purecheesey," and "Misery Date."
** Also, in "Hermit Ren" some "[[Music/ArethaFranklin Urethra Franklin]]" albums are mentioned.
* ''WesternAnimation/KimPossible'' had many: Cuddle Buddies (Beanie Babies), Club Banana (Banana Republic), and Smarty Mart.
* ''WesternAnimation/SouthPark'' goes as close as it can get to real brands, with names like "HBC" (NBC), "Harbucks Coffee", "Wall-Mart", and "J-Mart", as well as the "Okama Gamesphere", a pastiche of the NintendoGameCube. Due to the occasional ProductPlacement deal, however, some episodes have featured stuff like the PSP or the Nintendo Wii...plus, you know, ''VideoGame/WorldOfWarcraft''.
** The "Fantastic Easter Special" episode features a CONY television set.
** And of course, Cheesy Poofs, originally intended to be Cheetos Puffs.
** The episode "Stanley's Cup" does refer to the actual Pepsi Center, plus the NationalHockeyLeague's Colorado Avalanche and Detroit Red Wings. However, [[http://i.cdn.turner.com/si/multimedia/photo_gallery/1111/south-park-sports-figures/images/avalanche-red-wings-633T8160-south-park.jpg the team uniforms use the town names instead of the logos]], Reebok (NHL's uniform provider) is disguised as "CLK", and the scoreboard has generic logos. (amusingly, South Park Studios has long provided its talents\characters to an NHL team, the Los Angeles Kings)
* One episode of ''WesternAnimation/JonnyQuestTheRealAdventures'' had Race breaking into a building using a Nisa (Visa) credit card. And then there's CNNN. "As close as it can get" is right...
* In ''WesternAnimation/{{Metalocalypse}}'', Nathan Explosion has a dream about working at Dimmu Burger, both a parody of Burger King and a shout-out to real life metal band Dimmu Borgir.
* ''WesternAnimation/{{Daria}}'' had a very funny example: Fuzzy Wuzzy Wee Bits (Beanie Babies).
** In one of the movies, there's [[TakeThat Lackluster Video]].
** Plus, "Deuce Hardware".
* ''WesternAnimation/TheWeekenders'' has an amusing incident of this. The main characters wanted to go see a sci-fi movie about cosmic battles a long time ago, but were disappointed when they realized they read the movie's title wrong and instead saw a two-hour long documentary about escalators: '''Stair Wars'''.
* ''WesternAnimation/{{Arthur}}'':
** A ''Stardoes'' appears in "WesternAnimation/{{Arthur}}'s Perfect Christmas".
** Another episode has a thinly disguised [[Creator/PierceBrosnan Brosnan-era]] Film/JamesBond film with the hero named James ''Hound''.
** And of course there's Bionic Bunny, who is totally not Franchise/{{Superman}}. (Though he has a different origin story from what little we see of his show; apparently he's a cyborg instead of an alien.) A later episode has a show called ''Dark Bunny'', seemingly a counterpart to Franchise/{{Batman}}.
** ''Series/{{Teletubbies}}'' has been parodied three times on the show. Once as the show "Love Ducks" in season 4, "Vidiboobies" in Season 5, and "Silly Squirrels" in Season 10. Additionally the same episode to feature the "Vidiboobies" also featured an un-named parody of ''WesternAnimation/{{Rugrats}}''.
* ''WesternAnimation/PinkyAndTheBrain'' are occasionally seen watching television; one of the brands used is Zony.
* ''WesternAnimation/SharkTale'' has "Coral Cola", Newsreef (Newsweek), Kelpy Kreme Donuts(Krispy Kreme), and "Gup" (Gap).
* ''WesternAnimation/JimmyTwoShoes'' gives us [[Website/YouTube Spew Tube]], which sounds like a ShockSite.
* ''WesternAnimation/MuppetBabies'' has a Pretendo in the episode "It's Only Pretendo".
* In the ''WesternAnimation/{{Doug}}'' episode "Doug's Lost Weekend", Doug acquires a "Super Pretendo" video game console.
** A background shot in another episode reveals that Bluffington has a "Worst Eastern" hotel.
** A Disney episode shows Beebe Bluff with a laptop whose brand wasn't mentioned, but has the logo of a beet (a RunningGag in the show) and a UI that is suspiciously that of classic Mac OS.
* ''WesternAnimation/TheBoondocks'' episode "A Date With The Health Inspector" features the search for the "Xbox Killer". Though dialogue referred to the Xbox by name, the console itself was drawn with a Y-shaped motif on top in place of the X-shaped motif found on real Xboxes.
** The episode "Smokin' With Cigarettes" featured CreepyChild Lamilton Taeshawn beating up his grandmother at a local "Walli-Mart." Curiously, Wal-Mart is referred to by name in later episodes.
** In "The Fried Chicken Flu" we have Bluto's (Popeyes), Temple's Chicken (Church's Chicken) and Chick-Le-Fay (Chick-fil-a).
* On ''WesternAnimation/TheGrimAdventuresOfBillyAndMandy'', Mandy is seen playing President Evil on Billy's Lamecube.
* Dee Dee from ''WesternAnimation/DextersLaboratory'' owns dolls of Darbie and Ben.
* ''WesternAnimation/PhineasAndFerb'': Over the credits of "Phineas' Birthday Clip-a-Thon", we hear Candace saying "Mom!" repeatedly, to the tune of the them song. At the end, she says, "Mom! Phineas and Ferb digitally tuned my voice!" (rather than [=AutoTuned=])
* One ''WesternAnimation/FamilyGuy'' Halloween episode gives us this exchange near the end:
-->'''Stewie''': Brian, you took me out on my first Halloween tonight, and you showed me an exciting time. And for that, I'm going to let you pick out some candy from my bag.\\
'''Brian''': Oh, thanks.\\
'''Stewie''': [[LampshadeHanging And keep in mind we can't use any brand names, due to advertising concerns.]]\\
'''Brian''': Right, okay, I'll have a Mr. Wiffle bar, a Kooky Nut Pop, some Gyminyms, uh a Zip-Zap, a Choco-Buddy, uh, a $64000 Bar, a Not-A-Finger, and a Dawkin's Peanut Butter Disk.\\
'''Stewie''': God, I hate television...
** Similar dialogue appeared in "Cool Hand Peter", which is currently the page quote:
-->'''Peter''': Boy, I feel like I haven't eaten in a week. Hey, if we pass a [=McDaniel's=] or a Burger Queen, let's hop out.\\
'''Quagmire''': Oh, that's right. We're on television.\\
'''Joe''': Oh, I'd love a flame-broiled Bopper!\\
'''Quagmire''': This is so frustrating. We all know what we're talking about!
** Later:
-->'''Joe''': I put in a call from the [=McDaniel's=] payphone while you guys were getting that nine-piece Chicken [=McFingers=] and those Diet Conks and those Fresh Fries.\\
'''Quagmire''': Oh, come on! They don't own French Fries!
* In the 2010 version of ''[[WesternAnimation/PoundPuppies2010 Pound Puppies]]'', [[Creator/BettyWhite Mrs. McLeish]] entered her puppy into the Northminster Dog Show after being challenged by her rival.
* ''WesternAnimation/AmericanDad'' has the department stores C. J. Neppey (J. C. Penney), Big Buy (Best Buy), and [=CostGo=] (Costco).
** In the Halloween episode, Francine mentions going to Tar-Jays (Target?) and picking up some Huggies.
* One episode of ''WesternAnimation/RegularShow'' had Bensen visit a bookstore called Corners, a parody of the now-defunct Borders.
* In ''WesternAnimation/MuchaLucha'', the Flea's parents run a donut shop called Slammin' Donuts.
* The ''WesternAnimation/HouseOfMouse'' short "computer.don" featured a Doors 2001 computer.
* ''WesternAnimation/TheRickyGervaisShow'' has "Knopoly", "Knobberation" and "Chess Cock".
* ''The New WesternAnimation/WoodyWoodpecker Show'' (1999 FoxKids series) has "Butterscottie Finger-Pies" and they can be seen at "Lash and Nash's Cash and Dash".
* This makes up a majority of the "loser candy" in the ''WesternAnimation/GravityFalls'' {{Halloween episode}}, including Gummy Chairs and Mr. Adequate Bars.
* ''WesternAnimation/ChipNDaleRescueRangers'' doesn't make a lot of use of this trope, but it does have an episode ("The Case of the Cola Cult") partly revolving around a beverage named "Coo-Coo Cola". While there isn't any Coke-like logo seen anywhere, the [[EarWorm theme song]] mentioned that "it's bottled in Pensacola" where the Coca-Cola Company did have a bottling plant at that time.
* In the ''WesternAnimation/BatmanTheAnimatedSeries'' episode [[Recap/BatmanTheAnimatedSeriesE25TheClockKing "The Clock King"]]: The use of ''Metronex'' instead of ''Rolex'':
-->'''Batman:''' What kind of saboteur uses a $6000 Metronex to trigger a time bomb?\\
'''Alfred:''' A saboteur with too much money?
* ''WesternAnimation/TheTransformers'': Certain characters whose toys originally came from ''Diaclone'' transformed into specific sponsored race cars. Mirage turned into the Gitanes-sponsored no. 26 Ligier JS-11, Jazz turns into the Martini Racing no. 4 Porsche 935 Turbo, and Wheeljack turns into the Alitalia-sponsored Lancia Stratos Turbo No. 539. To avoid infringement, the brand names were changed to: "Citanes", "Martinii", and "Alitalla". Unreleased in Transformers was another toy using the Stratos mold but with a different head and bearing the deco from real cars' tenure under Marlboro (changed to "Marlboor").
** Looks to be averted with [=TakaraTomy=]'s upcoming ''Masterpiece'' Wheeljack, which features more accurate Alitalia livery, with the correct spelling - if Takara's promotional pictures are accurate.
** Combined with HarsherInHindsight, this is inverted with the original Megatron toy, which features the "Walther" logo. "Walther" is a real life weapon manufacturer.
* In ''WesternAnimation/{{Smeshariki}}'', Losyash uses the operating system "Okna 96", a parody of Windows 95/98 with a similar boot screen. ("Okna" is Russian for "Windows".)
* ''WesternAnimation/FostersHomeForImaginaryFriends'': "Bloo's Brothers" has Mac and Bloo excited about getting tickets to the "Ice Charades". Lampshaded in the lyrics to the Ice Charades theme song:
-->Oh, Ice Charades, you're so icy and fun!\\
Oh, Ice Charades, it's not the "capade" one!
* Cam of ''WesternAnimation/{{Detentionaire}}'' has broken phones over his frustration at losing at a game called "[[VideoGame/AngryBirds Disgruntled Pigeons]]".
* An advertising poster for "Coca Curla" can be seen in the WesternAnimation/WoodyWoodpecker cartoon "Solid Ivory".
* In the two part WesternAnimation/{{Jem}} episode, ''The Stingers Hit Town'', one scene involves Jem and the Holograms being honored at the "Rock Hard" Cafe.
* In ''WesternAnimation/TotallySpies'', one of the stores advertised in establishing shots of Beverly Hills Mall is "Kacy's".
** In one episode, the spies pose as reporters for a (made up?) magazine called "Geography International".
** In another, one scene has "Armando" (Armani) and "Bucca" (likely a parody of Gucci) stores.
* In ''WesternAnimation/MyLifeAsATeenageRobot'', Nora references Radio Shed (Radio Shack).
* In ''WesternAnimation/SuperMarioWorld'', the giant television in "Rock TV" is made by Koopasonic (spoofing Panasonic).
* ''WesternAnimation/TeenTitans'' has the [=GameStation=].
* Splurt Soda (a Squirt Expy) seems to be popular in futuristic Jamaica in ''WesternAnimation/MajorLazer.''
* In ''WesternAnimation/WeBareBears'', the bears watch videos on [[Website/YouTube Everyone's Tube]].
[[/folder]]

[[folder:Real Life]]
* Because the name SuperBowl (along with "Super Sunday") is trademarked by the NFL, advertisers, businesses, and newspapers are strictly forbidden (well, not ''forbidden'', but the NFL is so powerful and litigious it's not worth putting up a fight) to use the name in any promotions or advertisements. However, it is '''not''' illegal to use such terms as "Big Game Sunday", "Big Football Game", etc. in campaigns centered on the Super Bowl.
** One ad for snack foods (or beer?) played with this, by having one character give out charades clues for "Super Bowl" and the others cluelessly guessing things like "Blooper Mole".
** In a truly moustache-twirling display of villainous greed, the NFL actually attempted to trademark "The Big Game", giving Disney a bit of competition for the honor of having the unluckiest PR department in the business world. Luckily for every ad, movie, TV show, and piece of literature to use that term, the NFL's request was turned down, due in part to intervention from Stanford University and the University of California, Berkeley, whose annual football game has long been known as The Big Game.
* Manufacturers of some counterfeit products make small changes to names, logos, and other trademarks. Some examples can be found on Engadget's [[http://www.google.com/search?q=%22keepin+it+real+fake%22+site%3Aengadget.com "Keepin' It Real Fake"]] series. An example seen by this editor would be a "Game Bay" cartridge made by "Nintende([[{{Tradesnark}} TN]])".
** Many companies that manufacture unlicensed accessories for the Nintendo Wii mark them as being for the "Wü".
* From TheFifties through TheSeventies, it was common for cars to have names spelled out in separate chromed diecast letters along the hood, trunklid or fenders, bolted or riveted in place. Urban legend had it that these would sometimes be ''misspelled'' by the factory workers. Documented evidence ''does'' exist of one division's nameplate being placed on one part of the car and a different one on another (such as "Buick" on the grill and "Oldsmobile" on the trunk lid). Most common of all was their [[SignsOfDisrepair letters falling off]], leaving the driver with a Fo_d, C_evrolet, or even Do_g_.
** It's also quite common for people to alter the badging themselves even in modern times. Toyota trucks especially get this treatment, with the large TOYOTA lettering on the tailgate being altered to either show TOY or even YO.
*** Those people [[Webcomic/{{Achewood}} have weird ideas about]] [[http://achewood.com/index.php?date=07122005 what it means to be a man]].
* There's a whole market for imaginary products in the form of 3D assets that people purchase, especially for use with the Poser home animation program. While there's no real problem with using something trademarked, many trademarked logos are also copyrighted. Of course, at the same time, people tend to want things based on stuff they're familiar with, either from popular fiction or from the real world, and so this leads to "almost-but-not-quite" products, often with "Pose" or "Poser" in the name, many of which can be found at Renderosity, [=ShareCG=], [=TurboSquid=] and elsewhere.
* [[http://languagelog.ldc.upenn.edu/nll/wp-content/uploads/2008/11/b91cff43.jpg KFG]], [[FunWithAcronyms which would be]] '''K'''entucky '''F'''ried.....uh...Goat? Groundhog? Gerbil? Gorilla? Gecko? Gazelle? Goldfish? Grizzly? Guppy? Galapagos Tortoise? [[note]](The letter "G" sounds exactly the same as the Chinese word for "Chicken".)[[/note]]
** Or, KLG. (BAD LINK DELETED)
** There was once a whole site dedicated to [[http://web.archive.org/web/20100504123730/http://badgas.co.uk/chicken/ bad rip-offs of KFC.]] The attempts are so bad that the author's reactions range from [[DeadpanSnarker mildly sarcastic]] to outright spittle-flecked ranting.
** And Pizza Huh. Huh?
*** In Blackpool, there is (or was) a "Pizza Hat". Even the British get into the bland-name fun. (See also Webcomics above.)
*** Szolnok, Hungary has a restaurant called "[[http://www.google.com/url?sa=t&rct=j&q=&esrc=s&source=web&cd=1&cad=rja&ved=0CC8QFjAA&url=http%3A%2F%2Fpizza6szolnok.hu%2F&ei=Cy1GUorTBMn3rQeOuoCIDw&usg=AFQjCNGrU9-bEXcI8EAnLilMdElxf0LmcA&sig2=LED4zqT-Kp-AoHAQPd_Bfg&bvm=bv.53217764,d.bmk Pizza 6]]". In Hungarian, the number 6 is spelled ''hat'' and pronounced like "hut".
** [[http://www.china-mike.com/wp-content/gallery/fake-chinese-brands/buckstar-coffee.jpg Bucksstar Coffee.]]
** The [[http://en.wikipedia.org/wiki/Kennedy_Fried_Chicken Kennedy Fried Chicken]] (quasi-)chain, common in inner-city neighborhoods across the US East Coast (it's widely considered, perhaps unfairly, "hood" chicken) and commonly run by [[ImmigrantPatriotism very patriotic]] [[AsianStoreOwner immigrants from Afghanistan or elsewhere in South Asia]], sports a predominantly-red color scheme. It's a rather loose chain, so individual restaurants can and do take different names; most commonly, if they aren't "Kennedy Fried Chicken" they call themselves "Crown Fried Chicken," but a Washington, DC location has "Kantouri Fried Chicken."
** In Mexico, just over the California border, is a restaurant called Kentucky Fried Buches. (''Buches'' are fried chicken necks. Yum.)
** Could be Kentucky Fried [[https://en.wikipedia.org/wiki/Junglefowl Gallus.]]
* The ''Franchise/{{Transformers}}'' franchise has had to deal with some of this over the years. The original toy line featured some vehicle modes that ''strongly'' resembled real life models. When they do an Anniversary toy line with an updated version, they sometimes just cannot take what the car was originally because of licensing problems. For example: Bumblebee was a VW beetle and Jazz was a Porsche. Both companies did not want to be associated with a violent kids show. So instead Hasbro would create a car design that was far enough removed from the name brand but close enough that there is no problem recognising the character. The [[Film/{{Transformers}} 2007 movie]] did not have that luxury, and just changed the alternate modes. Although the ''Alternators'' and ''Binaltech'' lines were unique for having absolutely everything be a licensed toy, though it was mostly Ford, Chevy and Dodge.
** The [[Franchise/TransformersGeneration1 original Mirage and Wheeljack]] toys play with this trope. Takara originally had licenses from car manufacturers for their Diaclone line, which were imported unchanged by Hasbro. As racing cars, Mirage and Wheeljack's vehicle forms were licensed from Ligier and Lancia, respectively, though their primary sponsors (Gitanes and Alitalia, respectively), not so much. The toys were rebranded "'''C'''itanes" and "Alital'''l'''a". A Diaclone-exclusive Stratos in Marlboro livery was similarly changed by Takara, resulting in a toy fans refer to as [[FanNickname "Marl]]'''[[FanNickname boor]]'''[[FanNickname " Wheeljack]]. "Marlboor" made a cameo in an issue of ''[[ComicBook/TransformersGenerationOne The War Within]]'' (though without the sponsor names, of course, since this was set millions of years ago on Cybertron).
** "Morphobots" were bootlegs of the Transformers Cybertron Legends (mostly beasts) toys sold in dollar stores.
* There are ''a lot'' of these in open-air markets and bazaars in the Philippines, which tend to feature a lot of knockoffs from China, Taiwan, and other neighboring nations. A [[WesternAnimation/ThePowerPuffGirls Power Pop Girls towel]], a [[Franchise/JurassicPark Jurassic Wars set]] (a WWII soldier inexplicably packaged with a ''pink plastic velociraptor''), and Guchi handbags among several others.
* [=KenSingTon=], makers of the "Vii", a [[ShoddyKnockoffProduct knockoff of the Wii]]. The Vii got the nickname "Chintendo Vii" after widespread exposure on the Internet.
* There was also a pirate game company named Chintendo.
* Coby was a legitimate electronics brand that sold its products in big-name retail stores and even had its products featured in their ads. That said, [[http://cobyusa.com/Coby.jpg take a gander at its logo]]. [[Creator/{{Sony}} Look familiar?]]
* The film studio TheAsylum specializes in making low-budget movies that vaguely resemble recent blockbusters (dubbed [[TheMockbuster Mockbusters]] by film critics). Some examples include ''Pirates of Treasure Island'', ''Snakes on a Train'', ''The Da Vinci Treasure'', and ''Film/{{Transmorphers}}''.
* Can't help pointing out the absurd similarity between the name Mountain Dew and Sierra Mist. For those of you who still don't get it: The Sierra Mountain chain is a series of mountains and dew and mist are both types of surface condensation. Quite understandable, however, as both are made by Pepsi.
* There's a legitimate electronics company whose name sounds like an example: [[http://www.magnasonic.ca/ Magnasonic.]] And it makes total sense if you know Latin: "Magna" = "large or great", while "sonic" = "sound". "Pan" (as in "Panasonic") = "all", and "vox" (as in "Magnavox") = ..."voice"? Maybe?
** There's one that's a blatant rip-off of NEC: A legitimate electronics company called MEC (Malaysian Electronics Corporation). And weirder brands like Panashiba and Tobishi.
** Enercell batteries sold at [=RadioShack=] always seemed to me like a cross between Energizer and Duracell.
** Palsonic is another one, as well as Pensonic.
* [[http://www.youtube.com/watch?v=-o5m7wrAgvY#t=10m25s This commercial]] from March 25, 1980 is for a product actually called "Arthritis Pain Formula", with extremely-generic packaging ''and'' promotion. Later spots like [[https://www.youtube.com/watch?v=o4GHZDGGsas this]] and [[https://www.youtube.com/watch?v=f3KFMjTHXng this]] were clearer that it was from the maker of Anacin. Oh, and [[http://www.sabob.com/products/Hyland_Arthritis_Pain_Formula_Tablets_100_tablets_Pack_of.html it's still around today]] (albeit in far less generic packaging).
* Many games on pirate NES multicarts [[SerialNumbersFiledOff have their titles changed or removed]].
* Occasionally when franchise stores close down and are bought up by smaller businesses, the new store ends up with a suspiciously similar name, especially if they're selling a similar product. This seems to be as much about saving money by only making minor alterations to a sign as it is [[ShoddyKnockoffProduct momentarily confusing people into stopping in]]. [[http://www.notfoolinganybody.com/ Not Fooling Anybody]] offers up such examples as a Mister Donut becoming Master Donut, A Texaco becoming Exaco (yes, they actually just ripped the T off the signs), and most nonsensically, a Baskin Robbins becoming Basket Rabbit.
** [[http://web.archive.org/web/20110425115343/http://mankatofreepress.com/local/x519268681/New-Ulm-store-deemed-unsanitary/print Zen Rfanklib.]]
* Exidy (early arcade game developer) → Exide (battery brand).
* WebVideo/StuartAshen comes across these all the time. The most notorious examples are the POP Station, which later got a spiritual successor in the PCP Station, the Neo Double Games (DS) and the "Chintendo" Vii, a bland redesign of the Wii. It should be noted that neither comes close to matching the feature set of its brand-name counterpart.
** There's also the infamous Penesamig batteries that have been mentioned a few times since their initial on-screen appearance.
* Ligao is a cheap Chinese ripoff of Franchise/{{Lego}}.
* Dr. Pepper-flavored generic soft drinks always have to contain "Dr." or "Mr." in the name. [[https://web.archive.org/web/20091128094543/http://www.frenchboxing.com/dp/index.html Here's a list of most of them.]]
* The Maths Quest Prelim Course textbook (an Australian [[CaptainObvious maths textbook]]) has references to [[http://www.gio.com.au/ GOI insurance]], [[http://www.ljhooker.com.au/ J.L. Booker]], and [[http://www.raywhite.com/ Roy Black]] real estate, just to name a few.
* The [[http://www.youtube.com/watch?v=VKU_SU2xNhk HiPhone]]. Take a wild guess what it's a rip-off of, and which country made the rip-off.
** [=PearOS=] was a Linux distribution intended to be a knock-off of Mac OS X. Apple was quick to purchase the company and fire the entire staff to ax the threat before it could bud. The money from the purchase was reinvested on [[http://elementary.io/ ElementaryOS]].
* Pocky has many imitations. [[http://www.tofugu.com/wp-content/uploads/2010/11/pepero.png Here's one]].
* Not sure where this was seen, but in one British supermarket you could purchase a "circular plastic flying disc" (known as a "Frisbee" to everyone else).
* [[http://www.wackypackages.org/ Wacky Packages]] do this for a living, which got them in trouble with Morton Salt over their parody "Moron Salt" (but that's not for here).
* ''[[http://www.theearlhayspress.com/index.html The Earl Hays Press]]'', a company that sells props for LiveActionTV series (it seems mostly stuff that can be produced by printing), does this for some of its products, such as the magazines ''Magazine{{Play|boy}}pen'' and ''[[NationalGeographicNudity Earth Geographic]]'' or several of the food packages.
* The discount grocery store chain Aldi has a lot of this in their stores. An example is "Cinnamon Crunch Squares" (Cinnamon Toast Crunch).
** To the point it can be a surreal experience walking around an Aldi: almost every product looks almost, but not exactly, like the brand-leader product. The effect is that everything is a bit... off.
* In the Philippines again, there's the [=McDonald's=] combined with the local competitor to produce [[CocaPepsiInc [=McDolibee=]]]. And it was a barbecue stand!
* Colombia has many examples.
** In Bogotá, ''Surtidora de Aves'' was a well-known chain of fried chicken fast food restaurants. In the mid-'90s there were around 600 small business which copied the name and logo of the company (Surtiaves, Surtiaves 22, Surtidora de Aves de la 22, Suriaves, Surtidorado de Aves 22...). This effectively [[http://www.eltiempo.com/archivo/documento/MAM-1676378 drove the company to change the name to "Compañía del Sabor"]].
* Hunky Dorys crisps received a knockoff called Okey Dokeys.
* You can buy a Polex watch and then modify the P a little bit if you want.
* Kennedy Fried Chicken is an odd subversion. You'd really think it's a knockoff of a certain better-known KFC, but it's not.
* After the fall of Gaddafi, many businesses unofficially sporting Western-oriented brands have popped up in Libya. (For example, ''Uncle'' Kentucky Fried Chicken, sometimes spelled Kentaki.) The reason is that even though the civil war ended, international companies are still wary about doing business in Libya due to the uncertain political climate.
* Egypt seems to have a renamed copy of most branded alcoholic drinks (though the contents tend to be either 'dark spirit', 'clear spirit' or 'beer')... Becardoi (strapline: Heart Good Rom!), Gordoons Gin and Johnny Waler to name but a few.
* The town of Zilwaukee, Michigan, located just north of Saginaw, got its name in a deliberate attempt to get people to confuse it with Milwaukee, Wisconsin and settle in Michigan instead.
* Vaping paraphernalia seller Veppo has a flavor of e-liquid called "My Burro," a spoof of the Malboro cigarette brand.
* "Burger Queen" really did exist at one point.
* During UsefulNotes/TheGoldenAgeOfVideoGames, some bootlegged arcade games got this treatment, including (but not limited to) [[VideoGame/{{Xevious}} "Xevios"]], [[VideoGame/{{Frogger}} "Frog"]], "Penta" (a knockoff of Pengo), [[VideoGame/MarioBros "Masao"]][[note]]Player 2 was "Kohgi" (sic; pronounced "Koji"), his supposed "brother".[[/note]], [[VideoGame/DigDug "Zig Zag"]], "Moon Ranger" (a Moon Patrol knockoff) and [[VideoGame/{{Galaga}} "Gallag"]].
[[/folder]]
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