%% Image kept on page per Image Pickin' thread: http://tvtropes.org/pmwiki/posts.php?discussion=1315331580046777700
%% Please do not change or remove without starting a new thread.
[[quoteright:300:[[VisualPun http://static.tvtropes.org/pmwiki/pub/images/pitbullsheep.jpg]]]]
[[caption-width-right:300: [[PunnyName Not all bitches are this easy to spot.]]]]

-> ''"Look like the innocent flower, but be the serpent under it."''
-->-- '''Lady Macbeth''', ''Theatre/{{Macbeth}} Act 1 Scene 5''.

You meet someone you think is a really NiceGuy/Girl, or perhaps you meet a favorite celebrity for the first time, thinking that they'll be just as [[NiceCharacterMeanActor warm-hearted and cool as they are on camera]]. However, something happens to show their [[BeneathTheMask true colors]], revealing an immature brat, [[NoHeroToHisValet total]] {{Jerkass}}, or even outright {{villain}}.

Congratulations. You've just met the Bitch in Sheep's Clothing -- the polar opposite of a JerkassFacade.

The WoundedGazelleGambit is a favorite tactic of this sort of antagonist, and if they are genuinely evil, expect them to be a VillainWithGoodPublicity.

It's also worth mentioning that this trope isn't exclusive to female characters. The title is a play on "AWolfInSheepsClothing," and can apply to any gender. All it requires is a person appears to be nice, but is actually cruel and/or manipulative.

In romance plots, the Bitch in Sheep's Clothing is usually trying to date, dating, or about to marry another character, and is hiding their [[BeneathTheMask true colors]]. Occasionally, the Bitch in Sheep's Clothing genuinely ''was'' a nice person... but suffered sudden CharacterDerailment in order to [[DerailingLoveInterests remove their status as a love interest]] for another character. In any case, expect them to make an EngineeredPublicConfession in one form or another.

In some cases however, a Bitch in Sheep's Clothing can be sympathetic. Many lighter cases involve a scenario in which a fairly flawed yet well intentioned character make themselves out to be more benevolent than they really are ([[SmallNameBigEgo especially if they have a high opinion of themselves]]). More often than not, this charade falls apart and their true persona blasts out, usually in an extreme manner that makes them look even worse than they usually are. In some cases, a Bitch in Sheep's Clothing can lean more towards JerkWithAHeartOfGold if they aren't too busy hiding their unpleasant qualities with an overenacted facade, instead of showing their genuine (and usually resented) redeeming aspects. Maybe someone will seem like this, then you realize they are just a type B {{Tsundere}}.

See also: DevilInPlainSight, VillainWithGoodPublicity, WartsAndAll and FalseInnocenceTrick. TheFakeCutie is a subtrope where the (usually young) bitch tries to invoke cuteness or childlike innocence. The TroublemakingNewPet is a related trope where someone takes in a new pet, only to learn that the pet is a huge troublemaker or outright evil and gets rid of it afterward once discovered. A RomanticFalseLead is [[DerailingLoveInterests often like this.]] The EnfantTerrible is also a related trope (possibly the AnnoyingYoungerSibling with SiblingRivalry from Hell). For a version specifically concerning actors and actresses, see NiceCharacterMeanActor. For a more extreme version of this trope, see BaitTheDog, where the 'bitch', oddly enough, likes to KickTheDog.

Not to be confused either with AffablyEvil or BewareTheNiceOnes, where the person is genuinely nice rather than just putting up a facade (though both tropes can be [[CharacterDerailment derailed as such]] if overexaggerated, as can a Bitch in Sheep's Clothing evolve into one of the former via CharacterDevelopment). Overlaps with FauxAffablyEvil when the character keeps the polite and friendly attitude while about to do something horrible to someone else even when the other character knows it. Contrast With TookALevelInJerkass, where the character was genuinely nice and became... well a {{Jerkass}}. Also compare and contrast JerkWithAHeartOfJerk.

Contrast BitchAlert for a bitch who lets everyone knows that she's one. Subtrope of AWolfInSheepsClothing. Contrast also with SheepInSheepsClothing for a character ''believed'' to be a Bitch in Sheep's Clothing and eventually subverted.




[[folder: Anime and Manga]]
* ''LightNovel/SwordArtOnline'': Sugou Nobuyuki, the ArcVillain of the Fairy Dance arc; Asuna's father Shouzou viewed him as a friendly, bright prodigy, to the extent that he set up an ArrangedMarriage between him and Asuna and intended for him to inherit his company, RECT Inc. In reality, Sugou is a CorruptCorporateExecutive and a StalkerWithACrush towards Asuna who not only trapped 300 [=SAO=] survivors, including Asuna herself, in [=ALO=] in order to conduct inhumane MindControl experiments on them, but also planned to brainwash and rape Asuna and take control of the company. After Kirito defeats him, the sheep's clothing is flung off, and Sugou is arrested and incarcerated.
* Inaho Hitomebore from ''Anime/MasterOfMosquiton99''. To the school, she's the most exalted student; to those unfortunate enough to travel with her, she is a miser who uses her friends as tools and makes the guy who loves her do stupid and humiliating things while she ignores his pleas and thinks of riches.
* ''Anime/{{Pokemon}}'' has a few examples:
** One episode during the Johto saga had a Teddiursa who used its cuteness to steal and fool people. When it ran into Ash's group, it stole their food and framed Ash's Chikorita and Totodile for what it did, and Misty was easily tricked. However, they eventually find out the truth, and when its cute charade fails to work on them again, it quickly drops the "sheep's clothing" part and just keeps on eating the food that it stole from the gang in defiance.
** An earlier episode, "The School of Hard Knocks," had Giselle, a student at Pokémon Tech who bullied the younger students under the guise of tutoring, who effortlessly beat Misty in a Pokémon fight and dismissed Ash's statement that trainers have to be friends with their Pokémon, even mocking Ash's Pikachu. Ash, of course, [[BreakTheHaughty puts her in her place]] by beating her with said Pikachu.
** In the episode "Ghoul Daze", a seemingly friendly ghost girl mind-controls Conway and almost tricks him into falling off a cliff. Thankfully, it doesn't work because he's saved by a [[DarkIsNotEvil Dusknoir.]]
** Iris's Emolga, as the viewers undoubtedly realized from the moment she was introduced. She'd better watch out, 'cause [[ActionGirl Snivy]] don't take no shit.
** ''Anime/PokemonMewtwoReturns'': Domino initially appears to be a cute and slightly ditzy college student and assistant to Cullen Calix, but soon reveals herself to be an [[EliteMooks elite agent of Team Rocket]] working directly under Giovanni himself, and the second-in-command in his plan to recapture Mewtwo.
* In ''Manga/BlueExorcist'', Yukio Okumura is a calm, intelligent, and very polite young man. On the surface. Beneath that facade is a frustrated and surprisingly quick to anger JerkWithAHeartOfGold. He only ever lets those very close to him ever see that side however (specifically, his twin brother Rin and Shura, who he grew up training along side under his father.) [[spoiler:And there is even a layer beneath THAT, of a rather unstable man who is one step away from becoming just like the demons he is sworn to destroy.]]
* In ''Anime/AshitaNoNadja'', Nadja's best friend, Rosemary Applefield, starts as a sweet NaiveEverygirl with a huge inferiority complex. After she's "betrayed" by Nadja and snaps, she [[spoiler: makes everyone in her surroundings believe she ''is'' the real Nadja, fooling a whole noble clan as a part of a conspiracy that will make her boss, Hermann Preminger, the true heir to the clan]]. To make these plans work, Rosemary shamelessly lies, tells half-truths, manipulates, steals/destroys various stuff, and gleefully takes part in [[spoiler: Hermann's]] various schemes, rarely losing her innocent facade, and even being ready to ''[[ChronicBackstabbingDisorder betray]]'' her boss if she gets to keep her new "princess" status that way. [[spoiler: And even when she ''admits'' her defeat and willingly returns everything to Nadja, Rosemary bitterly recognizes that [[BrokenBird she's been so deeply changed by such experiences]] that she just ''can't'' be the genuinely sweet kid she once was.]]
* Ami from ''LightNovel/{{Toradora}}'', although, with CharacterDevelopment, she becomes more of a JerkWithAHeartOfGold in sheep's clothing, and eventually, just a JerkWithAHeartOfGold.
* The owner of Chujo clinic in ''Manga/{{Jin}}'' at first comes across as a genuinely kind and nice woman, and she lends Jin the money he needs with no interest rate. Later, though, it turns out that she feigns his signature under another paper, which says that he'll give her all the new and more potent penicillin. [[spoiler:Thankfully, Tanosuke's [[JerkWithAHeartOfGold heart of gold]] reveals itself at this moment.]]
* Oushima from ''Manga/DeadTube'' is a beautiful young girl, the head of her high school’s Film Research Club, kind and understanding towards the awkward and introvert [[TheProtagonist Protagonist]], Machiya; [[BullyHunter she saved him from bullies before]] and invited him to be the Cameraman of her Club, earning his adoration in the process. Turns out all of Oushima’s efforts were an intricate plan to one day make Machiya the star of her pet project, a Snuff Film which plot was about the idiot loner that loved his Senpai above all, getting his heart demolished as he finds out that she was going to kill him, and just to add salt to the injury Oushima was having orgies behind back, this fact which she makes sure Machiya gets know before executing her plan. To Oushima’s surprise the filming doesn’t go as planned, [[BewareTheNiceOnes and the not-so-stupid Machiya gets her killed instead]].
* Anko's wart in Episode 14 of ''Anime/ThrillerRestaurant.'' When she takes over the real Anko's body and mind, she makes herself appear as a bright, attractive girl. In reality, the wart is arrogant, manipulative, and absolutely sadistic. [[spoiler:Thank goodness Shou notices something is wrong with her.]]
* ''Manga/FullmetalAlchemist'':
** As Havoc's girlfriend Solaris, Lust was apparently charming, sweet, and attentive, and was very supportive of him as he got used to living in Central. Havoc is understandably a bit shocked when she turns out to be an evil quasi-immortal being who [[spoiler: ''literally'' stabs him in the back, and then goes on to try to kill Mustang, Hawkeye, and Alphonse]], all the while thoroughly enjoying herself.
** Shou Tucker. "Nina, want to play with daddy?"
* Quattro of ''Anime/MagicalGirlLyricalNanohaStrikers''. Though she initially appears to be a [[{{Kawaiiko}} seemingly playful, childlike]] {{Meganekko}}, this is a facade to conceal [[SmugSnake her]] [[{{Sadist}} true]] [[TheSociopath personality]].
* Miya Miya of ''Manga/BambooBlade''. In classic Power-Rangers style, she's added to the team as the "Pink" ranger for her cute and sweet nature. It's all a lie, though. She's actually the most terrifyingly brutal character in the show. The team names her real persona "Black", and it comes with its ''own aura of violent intent.'' On one occasion, it startles Pink Miya Miya when just her grimace from painful feet terrifies Sayako and Kirino into ''[[PoseOfSupplication dogeza]]'' because they think "You were Black Miya Miya!"
* Polly (Pururun) from ''Anime/SamuraiPizzaCats'', while sweet and charming at first, is actually a real bitch when she gets annoyed, often taking her frustrations out on innocent customers.
* Sei Arisaka from ''Manga/HimechanNoRibon'' acts like a perfect gentleman towards everybody around him but Daichi seems to be the only one who realises he has an alternative motive.
* Shou from ''Manga/SkipBeat'' has carefully engineered his public image to look like the perfect Teenager Cool Prince, and he isn't shy to step over anyone he considers beneath his "grand destiny" of becoming the most popular artist in Japan. He is also selfish, immature, petty, absurdly self-centered, and completely unable to cope with any reaction which isn't admiration or adulation.
* Tomoe Marguerite from ''Anime/MaiOtome'' [[DevilInPlainSight puts on airs of sweetness in front of the staff at Garderobe]], but has no problem hurting or otherwise manipulating others to get her way, especially when Shizuru is involved. She even acts nice to Arika herself (in her mind, her main rival for Shizuru's affection), but mainly while others are watching, and reveals her true colors to Arika when she first sees her after the WhamEpisode.
* [[{{Yandere}} Akira]] [[HatesTheJobLovesTheLimelight Kogami]] from ''Manga/LuckyStar'''s [[ShowWithinAShow Lucky Channel]] segments.
* Izaya Orihara from ''LightNovel/{{Durarara}}''. Nice friendly guy. Smiles a lot. Says he loves people. Cheerful attitude. Convinces people to kill themselves.
** In fact, one of the main reasons why Izaya hates [[TooDumbToFool Shizuo]] is because Shizuo was able to see right through him the very moment they first met, despite being DumbMuscle. Hence, the HateAtFirstSight meeting. That's why whenever weird stuff starts happening in Ikebukuro, Shizuo immediately blames Izaya, stating that when stuff like that happens, 99.9999% of the time, it's Izaya's fault. Disregarding the shoddy statistics, he's more or less right.
%%* Zange from ''Manga/{{Kannagi}}''.
* Sakurako Sanjou of ''Manga/HanaYoriDango'', who, in all continuities (manga, anime, drama), befriends [[PluckyGirl Tsukushi Makino]] and looks like a kind, shy, cutesy type...at least up until she has Tsukushi drugged, takes pictures of her unconscious, in compromising positions, and distributes them freely among the school, leading to her assault by other students. This is revealed as a part of her master plan for seducing/exacting revenge upon Domyoji, Tsukushi's SlapSlapKiss-y love interest, which also involved her spending a fortune on plastic surgery, dropping out of school in the past, and hiring professional goons to assault ''various'' characters (not only Tsukushi). The reason for all of this is that ever since she was in kindergarten, Domyoji [[DisproportionateRetribution bullied her and called her ugly]]. Talk about one WomanScorned.
** However, through CharacterDevelopment, she arguably becomes ALighterShadeOfGrey, GoodIsNotNice case of a sympathetic FemmeFatale, who beats up the other Bitches in Sheep's Clothing when they try to kill Tsukushi. Just goes to show that despite all the terrible acts of evil and violence committed against Tsukushi and her friends, almost all villains end up with a HeelFaceTurn, and this series firmly belongs on the lighter side of the SlidingScaleOfIdealismVersusCynicism. This would make Tsukushi a rare KnightInSourArmor that [[EarnYourHappyEnding SUCCEEDS in her goals]].
* ''Manga/{{Bleach}}'':
** Sousuke Aizen is the BigBad and has spent at least a hundred years maintaining a nice guy façade.
** Kuugo Ginjou, with added MemoryGambit at no extra charge.
* Mariya Shidou from ''Manga/MariaHolic'' fits this to a T -- sweet, helpful princess of the school on the outside, sadistic ManipulativeBastard (and CreepyCrossdresser) on the inside.
* Natsu Tanimoto of ''Manga/KenichiTheMightiestDisciple''. To most of the school, he's the [[{{Bishonen}} extremely handsome]], incredibly intelligent, multi-talented, kind-hearted honor roll student. To the members of the Shinpaku Alliance, however, he reveals his true nature: an angry, violent, short-tempered {{Jerkass}} who is prone to stomping them into the ground for even looking at him the wrong way. However, thanks to some CharacterDevelopment (most of it courtesy of Kenichi's little sister Honoka), he's now more of a JerkWithAHeartOfGold, though you'll be hard-pressed to get him to admit it.
* Sae from ''Anime/PeachGirl'', who uses her RavenHairIvorySkin [[TheIngenue ingenue]] appearance as an advantage over "gangster-looking" DarkSkinnedBlond Momo (she tans easily). Out of jealousy that Momo has the attention of two hot {{Bishonen}} classmates, Sae pretends to be her friend but starts whispering rumours about her, repeatedly pulls the WoundedGazelleGambit to make people hate her [volume 1 and 2], tells her (next) boyfriend that Momo has rape fantasies about him and demands that he fulfills them - then tricks Momo into going somewhere with him, and ''drugs her into a stupor''. [Volume 5] and blackmails her mutual crush into pretending to be Sae's boyfriend instead to protect her [volume 7].
* In a not-uncommon {{Hentai}} example, Yuriko from ''Anime/MoonlightLady''. At first, she seems to be a YamatoNadeshiko who honors family tradition. She is. She just doesn't care that her daughter gets raped as a part of it. She's not above trying to steal her son-in-law-to-be, either.
* Doe-Doe Eun of ''Manhwa/PigBride'' is publicly a sweet YamatoNadeshiko maiden who enjoys being demure and needlework. But it's almost entirely an act to snare the main lead, who has made no secret that that's the kind of girl he likes. When there are no boys around, Doe-Doe is a ruthless gangster-type who bullies the other girls so they won't move in on her territory. What makes her a touch more sympathetic is that she is stuck in a YouCantFightFate competition with the title character, rendering all her efforts fruitless from the start.
* Akira of ''Manga/SamuraiDeeperKyo'' fits this trope in his interactions with Yuya. To the male characters, he's a complete and utter bastard, but to Yuya, he continues to act sweet even after she knows it's an act.
** A more classic example in the series would be Antera, who has the appearance of a young girl but once killed a man by ''squeezing his head until it popped''.
* Ran from ''Manga/UruseiYatsura'', although a bit on the ''{{Yandere}}'' side. Ryoko, on the other hand, is a better example.
* In ''LightNovel/{{Kampfer}}'', [[spoiler:Kaede Sakura]] would qualify. [[spoiler:[[SarcasmMode Such a sweet girl, handing out stuffed animals to her closest friends and acquaintances]]. Through the early and mid portions of the anime, she's seemingly oblivious to any and all of the strange occurrences happening around her. It's only later that her cold calculating side comes to the forefront.]]
* ''Manga/MyBrideIsAMermaid'':
** Lunar appears to be a sweet, incredibly {{Moe}} IdolSinger. Turns out, she's really a bit of a bitch, especially when it comes to one-upping Sun. Although she does have some [[JerkWithAHeartOfGold genuinely nice]] moments.
** Maki's character design was basically created to embody as much {{Moe}} as possible, her being an eight-inch-tall ShrinkingViolet. Then she turns out to be a Yakuza Enforcer who spends the bulk of the series attempting to kill Nagasumi, who she despises, all while keeping up the cute facade so Sun doesn't catch on. Of course, like Lunar, she is not without her PetTheDog moments.
* Tomomi in ''Anime/LadiesVersusButlers'' definitely qualifies. While the end result is for the best, she usually grins in an evil way just to make her [[ChildhoodFriendRomance Unlucky Childhood Friend]] Akiharu and UnknownRival Sernia squirm for her satisfaction.
* ''Anime/CodeGeass'':
** [[spoiler: Empress Marianne VI Britannia, AKA Lady Marianne "The Flash", AKA Lelouch's mother, is presented for most of the first season as practically a PuritySue that was TooGoodForThisSinfulEarth, and was killed because of it while protecting her daughter. However, when we finally meet her, late in R2, she turns out to be a BloodKnight that had used her Geass power to survive, using a young girl (who she constantly MindRaped) as a SoulJar. Also, she was working with her husband TheEmperor on his AssimilationPlot, and since she lacks his FreudianExcuse, she comes across more as a LadyMacbeth with shades of KnightTemplarParent than he does.]]
** Schneizel, an apparently [[TheWisePrince reasonable man]] in contrast to the rest of his ilk; that is, until he starts showing [[ManipulativeBastard his true colors]].
* [[spoiler: Jin]] in ''Anime/InnocentVenus''. [[spoiler: He actually manages to keep the act up for half the series, honestly appearing to be a NiceGuy with only the occasional slip-up [[SpoilerOpening (and a scene in the opening)]] to hint that he's not the main protagonist, but is, in fact, an outright villain.]]
* Yukino from ''Manga/YakitateJapan''. The first time she appears outside of a flashback, she acts very friendly to Tsukino and apologizes for defiling her mother's ashes. It's all a lie, but this facade has her grandfather wrapped around her little finger.
* Shinghi from ''Manhwa/ZippyZiggy'', especially at first. It's pretty much the entire point of his character. The same with his father.
* Surprisingly for a harem story, ''Manga/HayateTheCombatButler'' has three, all seeming to be on the same side of the good vs evil line. All three seem to have taken up this because of love, but don't have the mental instability of a Yandere.
** Athena is the strongest case, at least as a little girl: she acted wonderful and loving to Hayate, even training him to be stronger, but any time she got a hint of him not being single-mindedly in pursuit of her, she didn't hesitate to attack, usually Hayate himself. She appears to have grown out of it.
** Mikoto (Wataru's mother) also seems harmless, but uses wiles to try to convince/coerce Wataru to live with her while belittling both Saki (his maid) and Sakuya (one of his potential love interests).
** Mikado seems to be acting this way, an unassuming old man, but with significant evil intentions just under the surface.
* ''Manga/HoneyHunt'': Yukari is Yura's mother, a beautiful and talented actress. But her beauty is only skin deep, as shown throughout the series. She is never at home for Yura and is very selfish. On all of her interviews, she lies and says that she and Yura are close and spend much time together, when in reality, she is a cold and distant parent. While her husband was having an affair, she was having one of her own with Yura's neighbor, Shinsuke (who Yura had a crush on). She and her husband were only together for the sake of their careers and their images, they didn't love each other. The two of them even agreed on a rule with each other that they would stay married as long as they hide their own adulterous affairs. After she decided to divorce Takayuki, however, it is shown that she has no intentions of taking care of Yura, and only cares about improving her image in the eyes of the public who had originally thought she was the "ideal mother".
* Hana Mizuki from ''Manga/{{Papillon}}''. She has a beautiful angelic appearance and acts in a sickeningly sweet manner towards people, but underneath that is an extremely manipulative and selfish girl who acts terrible to her sister for the sole reason that she wants to prevent her sister "from ever attaining happiness" out of jealousy that boys seem to like her sister's personality more than hers. Kyuu compares her to a rose, stating she is "covered in thorns".
* Mayu Okada from ''Manga/KaguyaHime''. She is very much a {{Yandere}} for Akira, and doesn't let men or women near her. She has a sweet appearance but, beneath that, is very manipulative and will do anything to get her way, such as pretending to be sick and fainting on the spot to get attention.
* Mimi Yoshioka from ''Manga/LovelyComplex''. She is in love with Otani, and brings him milk every day so he could reach her height, about the same as Risa's. Since Otani does not have feelings toward her but does have feelings for Risa, she becomes jealous of her. She acts accordingly two-faced between them both: acting sweet and cute whenever Otani is around, yet slipping into [[{{Yandere}} psycho mode]] and acting malicious to Risa whenever Otani is not around. She becomes less of a jerk later on, though.
* Tsuzuki from ''Manga/PrivatePrince'', aka Miyako's first boyfriend who started out acting super kind to her, [[spoiler: but only used her to make his own research better. And later comes back to her life and tries to use her ''again''. Untypically for this kind for character, he gets better]].
* ''Manga/KimiNiTodoke'': Kurumi acts sweet and nice to gain Sawako's sympathy, then tells her to keep her hands off Kazehaya. She gets better, though.
* Ibuki Yagami from ''Anime/MaisonIkkoku'' is a StalkerWithACrush to her [[TeacherStudentRomance substitute teacher]] Godai, and she is extremely manipulative and aggressive in getting what she wants. She often makes use of her girlishly innocent appearance to deceive people.
* ''Manga/OniisamaE'': Fukiko and most of the senior members of the Sorority. They'd sell their grandmothers if it would bring them the slightest advantage (after inviting her to a fancy dinner, nonetheless).
* ''Anime/{{Gankutsuou}}'':
** Heloïse Villefort seems perfectly normal in her first few appearances, with a warm motherly appearance and pleasant smile. She is the stepmother of Valentine and is the second wife of the crown prosecutor Villefort. She is the biological mother of her young son Edward, from her first marriage. Valentine is to inherit all of the fortune, leaving her stepmother jealous because Edward doesn't get a single penny. So when the Count seduces her and innocently introduces her to toxicology and gives her a deadly ring which releases poison, Heloïse becomes murderous and tries to poison Valentine and her husband, as well as inadvertently almost poisoning Albert and one of the servants of the Villefort household. And she does all this while maintaining her angelic motherly facade up till near the end of the series when her husband finds out what she's been doing and points out that she's nothing more than a murderous woman who's completely lost it before he sends her to an insane asylum.
** Andrea Cavalcanti aka Bendetto. He briefly seems to be a highly cultured fop and a decent guy, and continues to put on that persona, but he's really a total psychopath.
* ''Manga/{{Naruto}}'': Kabuto Yakushi. He usually presents himself as this harmless, bumbling oaf with NerdGlasses who showed up to help Naruto and his teammates on occasion but is, in fact, a sadistic ManipulativeBastard and a subordinate of the BigBad Orochimaru.
* ''Manga/ElfenLied'': During Lucy's childhood, she made friends with a seemingly sweet, kind-hearted girl who promised to keep the fact that Lucy was taking care of a puppy a secret from a group of boys who frequently bullied her. Eventually, the boys find out about the puppy and [[MoralEventHorizon beat it to death in front of Lucy while making her watch]]. Turns out, the girl Lucy made friends with had deliberately told the boys about the puppy, and while she's pretending to cry about it and feel bad about what she did, we see her smile through her tears. Lucy then snaps and kills her along with the bullies.
* Captain Shears in the ''VideoGame/StarFox'' comic "Farewell, Beloved Falco" - Shears, a military officer on Titania, tells Fox that he needs help combating remnants of Andross's army who are planning a counterattack. [[spoiler: In fact, Shears is trying to re-build Andross and is trying to fool Fox into attacking Falco and his group.]]
* ''Anime/YuGiOh'':
** Seto Kaiba, in his first appearance in the manga and the first anime, pretends to befriend Yugi, and has Yugi's grandfather's Blue Eyes White Dragon switched with a copy. When Yugi figures this out and calls out Kaiba on the switch, Kaiba loses the facade and whacks Yugi in the face with a briefcase.
** Kaiba does it a second time during Death-T in the manga. He pretends that he has forgiven Yugi and simply wants to let him and Jonouchi have a good time; once Yugi discovers that his grandfather is in the battle arena, Kaiba drops the pretense of being nice. Yugi notices the difference in how he acts around a disgruntled ex-employee and how he acts around him, but doesn't suspect enough to see through him until it's too late.
** Nezumi in the manga - Yugi and Jonouchi meet Nezumi at school. Nezumi claims that a gang of bullies attacked him and that he needed help in dealing with them. [[spoiler: In fact, Nezumi was ordered by Hirutani, Jonouchi's old middle school friend and now enemy, to have Jonouchi and Yugi lured to the abandoned warehouse so that Jonouchi could be forced to re-join Hirutani's gang.]]
** Volume 1 and [[NoExportForYou Season 0]] had Ms. Chono. To the teachers and staff, she is just an incredibly nice and beautiful teacher who does incredibly well in getting her students to behave, and the only flaw she has is her not-so-suspiciously-poor track record for arranged dates and marriages always being called off. To the students, however, she is the "wicked witch of expel", who noticeably has as much bitchiness as she does make-up on her face, and who expels students for even the slightest twitch and has taken delight in starting dates with men just to tug at their heart strings and then shatter them to pieces. Yami Yugi reveals her true nature, but how he does so varies between the manga and the anime.
** IV Arclight from ''Anime/YuGiOhZexal''. When near his fans, he creates a facade in which he is very polite and respectable, while in reality, he's extremely sadistic and cruel, to the point of where he showed a young child being tortured via a television screen to his older brother just to see his emotional pain during their duel.
** And Sora from Anime/YuGiOhArcV. He acts like a cute, innocent kid to get what he wants, but is actually blunt, rude, and smug, mixing this with a JerkWithAHeartofGold. This is even reflected in his deck: he uses [[RidiculouslyCuteCritter Fluffal]] monsters, which can be fused to create demented and terrifying monsters. [[spoiler: He moves out of this wheen he makes a HeelFaceTurn.]]
* Subverted in ''Manga/AimForTheAce'' with Reika. She seems to turn into a bitch at first, despite still being a good sport. Over the course of the series, [[spoiler: especially after Coach Munakata's death]], she [[CharacterDevelopment turns into a much more sympathetic character]].
* Ayumi in ''Gu-Gu Ganmo''. She appears to be a cute, gentle girl in the first few episodes, but eventually, she shows her true colors and turns into a manipulative, self-centered, and aggressive little bitch. Oh, [[{{Gasshole}} and her farts could wipe out whole towns]].
* Henri from ''Anime/FutureGPXCyberFormula''. For most of ''ZERO'', he appears to be a cheerful rookie who seems to be nice to most of the racers, but in reality, he's a vengeful person who wants to make Hayato suffer for taking away his dream. His father was a former racer who pushed Henri to be the best in racing to make him the youngest champion in CF history, but when [[spoiler:Hayato got the title before him, his father started drinking and then abandoned him,]] which triggered his resentment towards Hayato. He mellows out at the end of ''ZERO''.
* Fiore of ''Manga/TheWorldGodOnlyKnows'' is actually introduced to the audience as an agent of [[TheRemnant Vintage]] from her first appearance, and it isn't until after she [[spoiler: [[MoralEventHorizon stabs Kanon]]]] that we see the sheep's clothing that she wears around her fellow New Devils.
* In ''Manga/{{Bakuman}}'', [[spoiler:[[SmugSnake Toru]] [[JerkAss Nanamine]]]] acts polite and cheerful around the editors, apologizing for publishing his oneshot online after it got passed over for an award, and the main characters note that he seems somehow overly polite. When he's alone with the main characters, though, he reveals that he has nothing but contempt for editors, who he views as outsiders who know nothing about manga. He keeps up his persona around his editor until he reveals that he is corresponding with 50 people online for ideas, and, while [[BreakThemByTalking taking advantage of his editor's lack of confidence and need to get a series]], threatens to go elsewhere if his editor doesn't go along with what he does as the 51st person.
* ''Manga/{{Monster}}'': Johan Liebert is one of the most pleasant and polite people imaginable. He's incredibly classy, cultured, intelligent, and a very good listener. He's also practically the embodiment of pure evil. All of his "nice actions" just make it easier for him to get into your head, MindRape you, and either kill you, get you to kill others for him, or [[DrivenToSuicide make you kill yourself.]]
* Remi Mizuchi in ''Manga/SukebanDeka''. She seems to be the {{Ojou}} in OjouRinglets, and seems like the WhiteSheep of the family compared to her ObviouslyEvil siblings. Then, in the OVA, she suddenly leaps into full-fledged terrorism, and she becomes a major recurring villain in the manga.
* ''Anime/MasterOfMartialHearts'':
** FauxActionGirl Miko, the cute, helpless strange girl and cuddly and cheerfully [[AFriendInNeed friend in need]] who drove Aya to the whole mess? [[spoiler: Nothing but a bitchy mark.]]
** {{Heterosexual Life Partner|s}} Natsume, Aya's ''best friend forever''? [[spoiler: Actually a revenge-obsessed bitch willing to trample, maim, and MindRape a whole bunch of innocent women and girls just to screw with Aya. The whole time faking friendship towards her just to rub it in her face during TheReveal.]]
** Natsume's brother, Aya's love interest? [[spoiler: Ruthless enough to kill in cold blood people he actually ''hired'' for his plot, is Miko's lover, and in league with the other two to ruin Aya's life forever.]]
** Natsume's mom, the epitome of the trope. [[spoiler:Currently a CuteMute mom, secretly a StepfordSmiler, deeply inside, a raging beast that, due to have catastrophically lost her voice, mental sanity, and freedom because of Aya's mom when both of them were plucky {{Action Girl}}s (and she actually tried to kill her opponent's parents, it seems...), masterminded the whole convoluted plot, pressuring her offspring and their cousin Miko to send dozens of young girl to same fate as her just to ensure Aya was reeled in.]]
* ''Manga/KimiNoIruMachi'' gives us the character Eba Rin, main heroine Yuzuki's younger step-sister. Even before the manga begins, Rin has managed to make her sister so uncomfortable that she moves out to be as far away from Rin as possible. Eventually, she drops her meaner tendencies and gets along with her sister, but still loves to {{troll}} just about everyone else.
* ''Manga/OnePiece'':
** In the story Monsters of ''Manga/OnePieceWanted'', we have [[spoiler:Cyrano]]. He seems to be a nice guy at first, but he's actually a huge asshole.
** From the main manga we have [[MadScientist Caesar Clown]]. He ''acts'' nice toward his subordinates (as well as the kids on his island), but in truth he couldn't care less about them and isn't above experimenting on them, intentionally getting them hooked on drugs, or even ordering their deaths if he has reason to.
** In a more general sense, everyone who took young Robin in after the Ohara incident was this, as they only took her in so they could sell her location to the Marines and get the bounty that was on her head. As if doing that to a ''child'' wasn't already horrible enough, some of them even had the balls to claim that it was Robin who was being ungrateful, repaying them for their kindness by running away.
** And then there's [[spoiler:Pudding, who was originally introduced as the WhiteSheep in Big Mom's family, only to turn out to be a MasterActor who is just as cruel as her mother]].
* ''Anime/OsomatsuSan'': The show is rather populated with these, including:
** Todomatsu, the youngest of the Sextuplets, who looks cute but is a SocialClimber.
** Totoko, the lead female character which the Sextuplets fawns over. The same goes for Nyaa Hashimoto, her arch-nemesis.
** Hatabou, despite looking naive and childish, cares little about the well-being of others if they are not his "friends".
** Dayon, despite being a friend (maybe more) of Dekapan, constantly incriminates or (in at least two occassions) even kills Dekapan wherever he likes it.
* In ''Anime/RevolutionaryGirlUtena'', [[AlphaBitch Nanami]] comes off as one of these in her first episode, presenting herself as a potential friend for Anthy before setting her up for humiliation at the ball. More prominently, Shiori's quiet, polite demeanour hides extremely bitter feelings towards her childhood friend Juri.
* [[spoiler:Saki]] from ''Manga/FamilyCompo''. At first she seems like a YamatoNadeshiko but we quickly learn that's a cover-up since she's a GoldDigger and a ManipulativeBitch.
* Masahiro from the manga ''Teacher's Pet''. He's aggressive and [[spoiler:forces sex onto the protagonist several times]] but he's quiet and [[{{Bishonen}} feminine looking]] so no one guesses it.
* Momoka from ''Manga/HighSchoolGirls'': Jealous of her older sister Yuma's friendships with the other main girls, she spreads a rumour that Ayase is cheating on her boyfriend, leading Ayase to assume it was Yuma and cause them to fall out, gloating about how it only took her spreading one rumour to shatter ''one'' friendship and how it would only be a matter of time before she destroyed the rest, all whilst pretending to befriend the other girls and generally behaving in a cutesy, peppy manner. Luckily, Eri figures it out.
* ''LightNovel/HaruhiSuzumiya'':
** Ryoko Asakura is the friendly, polite, attractive, class representative who always has a kind word and a smile... until she tries to stab Kyon because she's bored and she thinks killing him will get Haruhi to do something interesting.
** Emiri Kimidori fits this as well, as she [[spoiler: doesn't give a damn when Nagato is made ill by contact with the Heavenly Canopy Domain. This causes Kyon to call her a "monster" like Asakura]]. Basically all the Data Overmind interfaces except Nagato.
* Masato Kadowaki from ''Manga/ArataKangatari'', who acts like a typical nice guy in front of everyone on his first day. The facade doesn't last very long, as he already resumes bullying Hinohara like he did in middle school within the first few days.
* ''Manga/KyoKoiOHajimemasu'': Poor [[spoiler:Rika]] seems so nice, timid, fragile and innocent...until we find out she uses her apparent weaknesses to sleep around, manipulate people and set herself as the victim, all the while laughing at the others' expense.
* When Nurakami first meets Nanami in ''Manga/KamisamaKiss'' she acts like she wants to do her a favor by taking over her position as a land god and removing the burden of responsibility from her. Really, she is just trying to claim Nanami's familiar, Tomoe, as her own and once Nanami says no she stops acting nice.
* ''Manga/KotouraSan'':
** Hiyori initially hates how Haruka seemed to swipe Manabe from her, so she tries to alienate and bully her in episode 2. Once Manabe realizes what's going on, he confronts her about it and calls her out on her bullying. Although later she had a change in heart, and [[IWantMyBelovedToBeHappy wished Manabe to be happy instead]].
** This is how Yuriko presents herself as to Dai'chi, but he points out plainly that she's just fooling herself in thinking she's that cold-hearted. While she does have a partially hidden agenda regarding [[{{telepathy}} Haruka]] (presumably to make Haruka well-known as a psychic in order to [[ClearTheirName vindicate Yuriko's mother]]), she still seems to care about her greatly.
* [[spoiler:Camilo]] from ''Anime/RomeoXJuliet''. He seems to be a nice man and a good friend for Conrad, but he really turns out to be a SmugSnake, once he showed his true colors [[spoiler:by giving information on the Capulets' hideout towards the Montagues]].
* [[spoiler:Lebreau Fermet Viralsque]] from ''LightNovel/{{Baccano}}''. He appears to be a nice, calm and loving figure. But his true nature is of a cruel sadist who tortured Czeslaw Meyer for a couple of centuries; he's the mastermind of the tragedies of the 1700 arc, killed [[spoiler:Monica, Huey's wife]], and is the responsible for all the bad stuff that happened to the immortals.
* ''LightNovel/LoveChunibyoAndOtherDelusions'' has Shinka Nibutani, who seems to be a sweet, friendly, responsible YamatoNadeshiko class rep... She's actually a (semi-)reformed Chuunibyou with a violent, selfish temper who's trying desperately to be 'normal'.
* Fujisaki from ''Manga/OneechanGaKita'' acts this way initially, although she has a FreudianExcuse, since she was bullied as a kid, and boys treated her with contempt even when she tried to be nice.
* In ''Webcomic/AxisPowersHetalia'' we have:
-->'''[[NationsAsPeople Russia]]''': I have [[YouJustToldMe terrible secret]] no one will guess because of my [[CuteAndPsycho sweet]] [[StepfordSmiler face]]!
* ''Manga/HunterXHunter'' has a male example with Pariston, a member of the Zodiac who's charming, charismatic, scheming and utterly insufferable to the other Zodiac members, and spends most of the Chairman Election just casually trolling the other Zodiac members and having the entire election wrapped around his finger. [[spoiler: It turns out these qualities are precisely the reason the late and former Chairman Netero made him a member of the Zodiac, and after he's won the election and had his fun he happily steps down from his position and hands it over to the best candidate, revealing that he did it all to honor Netero one last time.]]
* Shyamalan from the first season of ''[[Manga/BirdyTheMighty Birdy the Mighty: Decode]]'' fits this trope so well he might as well have read the page quote by Lady Macbeth and thought it was a bold statement about how to live his life. He acts friendly and charming to just about everyone, but in reality he's a [[TheSocialDarwinist Social Darwinist]] who [[spoiler: plots to use an alien superweapon to wipe out most of humanity and spare only those whom he's willing to accept as just as special as he is]]. The fact that he [[FaceOfAnAngelMindOfADemon looks really cute and cuddly for the most part]] contributes greatly.
* ''Manga/TokyoGhoul'' has several notable examples:
** Kamishiro Rize, the first ghoul to be properly introduced in the series, uses this trope as her primary MO when looking for her next victim. Kaneki's story begins with him asking Rize out on a date to visit a literature cafe after being taken by her demure attitude and similar interest in novelists. She isolates him by pulling a WoundedGazelleGambit, after which point she reveals her [[SoftSpokenSadist true nature]].
** Tsukiyama Shuu, also known as The Gourmet, similarly entices Kaneki to keep company with him and [[DeadlyEuphemism join him for dinner that evening]]. Seems to be a common tactic for him - he was so convincing that Kaneki fell for it completely despite being warned about how ruthless Tsukiyama really was.
** [[spoiler: Yoshimura]] Eto, AKA [[spoiler: Takatsuki Sen]]. Her human persona is cute, bubbly and a bit of a CloudCuckooLander, even when hanging out with her fellows in Aogiri Tree. However, she is also [[spoiler: [[TheDreaded The One-Eyed Owl]], [[BigBad and is directly or indirectly responsible for almost every major plot development that takes place within the series]].]]
** [[spoiler: Uta and Itori.]] They pretend to be helpful and kind, but in reality have been manipulating Kaneki into one misfortune after another. And all of it simply as part of one enormous [[ItAmusedMe prank]].
* In ''Manga/BlackLagoon'', Greenback Jane comes across as this. While she's no threat in a fight, she's quite manipulative, and threatens [[spoiler: to seduce Rock]], prompting a threat from Revy to [[spoiler: [[PrisonRape make Jane Revy's bitch]]]].
* [[spoiler:Kendappa-ou]] in ''Manga/RGVeda''. She's presented as a nice, jovial, [[TheFakeCutie kinda childish]] girl but with her healthy [[{{Tsundere}} amount of temper]]. As chapters go by, we learn there's more BeneathTheMask to the point she downright says to [[TheWisePrince Tenou]] hes a very nice guy, "the exact opposite of myself". [[spoiler:She then reveals she's the last shintennou and a huge [[TheSocialDarwinist Social Darwinist]] who serves the man who killed her father just because he's the strongest. Her onby redeemable quality is her real love for Souma, to the point of killing her herself and then die.]]
* {{Downplayed|trope}} by Kanade of ''Manga/CastleTownDandelion''. She acts perfect in public, but shows her more selfish side at home. For example, she has a particularly low opinion of Akane's [[ShrinkingViolet crippling shyness]], or ''her own father's'' over-protectiveness.
* In the sixth issue of the [[NotSafeForWork R-18]] {{Doujinshi}} Manga/MekkoRarekko, we are introduced to Amanuma Shinichi [[spoiler: who might even be an extreme example.]] We learn that he used to bully and torture Taishou a lot in first grade. But when he transfers to Taishou's school and class, it seems that he has changed his ways from before. He apologizes for what he did to Taishou. He and Taishou even manage to patch things up and become friends. [[spoiler: Or so we think. The reality is that he had never changed his ways. Towards the end of the issue we learn that he has Taishou locked in the school's PE storehouse naked with his hands cuffed and an electric pad taped to him which he does use. And he also forces Taishou to masturbate and he posts videos of it online while making his friend Buchi watch with only a look of horror on his face. When Buchi finally asks him why he is doing this, Amanuma shows him a video of Buchi and Taishou having sex he secretly recorded and tells him that the two of them are dirty vulgar pigs. He reassures Buchi that as long as he [[BlackMail does what he says he won't tell anyone about it or release it.]] Yep, Amanuma is quite the bastard.]]
* In ''VisualNovel/ShoujotachiWaKouyaOMezasu'', the CEO for the Typhoon game company, who released a demo for their game on the same day the Rokuhara members released theirs. She is at first very flirty and friendly when meeting the group. However, after she gets water thrown on her due to her incessant poaching attempts to recruit the club members for her game company, she immediately changes her tone of voice, and forces them to enter a contest to see who can sell more games on their launch day. She then says she's going to win, and then she's going to force Buntarou to work for her, and promises to work him like a dog.
* ''Anime/DragonBallSuper'' gives us [[spoiler: Frost. When he is introduced, he is seen as a GoodCounterpart to Frieza who wants to have a clean match with Goku during the tournament and win or lose, nothing should be taken personally. During the match, everyone learns that Frost and his empire fights to stop wars, help the children of war-torn planets, and Frost is fighting in the tournament to gain Champa's support for his charity work. Frost's story is so moving that Goku's friends and family start to cheer for him, and Champa feels bad since there is no way Frost can win the entire tournament and gain his support. After Goku goes Super Saiyan and beats Frost up, Goku suddenly becomes fatigued, allowing Frost to kick him out of the ring. After Frost wins his fight with Piccolo, it's revealed by Jaco that Frost has been cheating by poisoning his opponents with a needle hidden in his arm. Once that is revealed, everyone learns that Frost's backstory is false. He plays the hero and "saves" planets from wars that he himself causes. He then buys the war-torn planet cheap, repairs them, and then sells them at a high price, all the while being seen as a NiceGuy who is a FriendToAllChildren. Everyone is understandably disgusted when they learn this, especially Champa who wants to kill Frost on the spot]].
* ''Manga/GakuenOuji'' has several of these. Pretty much any girl showing kindness to the female lead will turn out to be this. The most obvious example is [[spoiler: Seriha]] who is introduced as being friendly and sweet to the protagonist, including saving her from other bullies, before turning on her.
* Aki Jigokumeguri of ''Manga/{{Ojojojo}}'' acts like a sweet little sister to Haru, but would like nothing more than to take her place as heiress of the Jigokumeguri Conglomerate. However, she keeps on giving her sister genuinely helpful advice by complete accident.
* Downplayed with Ai Hayasaka in ''Manga/KaguyaSamaLoveIsWar'' as she's not actually nasty. She acts like a cheerful teenage girl in front of her friends, referred as "Gal mode", but she's actually a DeadpanSnarker.
* ''Go! Go! Kitchen Sentai Cookrun'' has Magical Creamy, a magical girl who appears to be friendly to the three heroes, with Hassaku having a crush on her. However, she turns into a muscular, angry version of herself that attacks the team by throwing up a flood of fresh cream at them.
* Nearly ''[[CastFullOfCrazy every]]'' major character in ''Manga/{{Kakegurui}}'', including [[BlueAndOrangeMorality Yumeko Jabami]], uses a polite, friendly veneer to disguise the vicious gambler within. The only exceptions are Suzui, who is genuinely nice, and Midari, who is openly crazy pretty much all the time.
* Yui Kashii from ''Manga/MyFirstGirlfriendIsAGal'' acts like a nice, proper, ClassRepresentative, but she's secretly quite self-centered, seeing everyone around her as faceless masses or servants, and became interested in Junichi after seeing him like a dog. She only expresses her true feelings in her internet idol persona B.o.A.
* ''Manga/ShokugekiNoSoma'': Eishi Tsukasa. Dear Lord, Eishi Tsukasa. Behind the moody, depressed and timid surface lies a level of [[ItsAllAboutMe egocentrism]] and [[ArrogantKungFuGuy arrogance]] that makes the rest of a cast full of hyper-competitive egomaniacs uncomfortable. Eishi is one of the few people in the series who is completely comfortable with giving away all his secrets, for the very simple reason that he is confident (not without reason) no-one can touch him anyway.
** Momo Akanegubo is the TokenMiniMoe of the Council of Ten Masters, who loves everything cute. She also refuses [[CookingDuel Shokugeki]] against anyone not on the Council since they are, in her words "lowlifes" who have "lost by default". She also gives people she doesn't respect cutesy-poo nicknames as a way of dismissing them entirely.
* [[spoiler: Mika]] in ''Manga/AbsoluteBoyfriend'' pretends to be best friends with the insecure, awkward Riiko, then deliberately goes out of her way to date every boy Riiko has a crush on. When she tries to seduce Night and fails, she tells Night's fanclub he and Riiko are dating so that the girls attack her and then she finally drops the "sheep" part and cruelly tells Riiko they were ''never'' friends, capping it off by literally throwing Riiko's friendship bracelet back in her face. All the more jarring because aside from [[TheReasonYouSuckSpeech a calling out from Night]], [[KarmaHoudini she's never really punished for this.]]

[[folder: Comic Books]]
* Surprisingly, Franchise/SonicTheHedgehog fits this trope in the [[ComicBook/SonicTheComic Fleetway comics]]. While he was hero worshiped by all of Mobius as a fearless symbol of hope, he was actually a self-centered, immature {{Jerkass}}. This comes back to bite him in the ass in ''Webcomic/SonicTheComicOnline'', where the sheep's clothing gets flung off and he ends up becoming a HeroWithBadPublicity. Once the public knew about some of his more questionable decisions that he made to try and save Mobius, all the {{Jerkass}} tendencies that people were willing to ignore made it easy for [[spoiler:Grimer]] to convince the public that he was a villain.
* Dean in ''My Faith in Frankie.'' Although ''he'' gives the excuse of being in Hell for ten thousand years during the day he spent dead, the very fact that he ended up in Hell implies that he was actually ''always'' like this, and now he just has a focus and outlet.
* At his very worst, ComicBook/{{Cyclops}} of the ComicBook/XMen (or at least a DarkerAndEdgier AntiHero in TheCape's clothing), in contrast to JerkWithAHeartOfGold Franchise/{{Wolverine}}. Ignoring the complicated mess that is his love life, Cyclops tries to project the image of a wise and noble leader for mutants to admire while keeping dirty secrets from his teammates, such as the existence of ComicBook/XForce, his personal mutant kill-squad. This is after he kicked Professor Xavier out of his own home because he kept secrets from Cyclops. To be absolutely fair to Scott, he really thinks all of this is necessary to ensure the survival of mutantkind after the various disasters of the past few years -- and he might be right. Still, at one point, Wolverine, X-Force's field leader, reminds Cyclops that his hands are just as dirty as any member of X-Force's, since Cyclops organized X-Force in the first place and gave them their orders.\\
Keep in mind, for most of his decades-long existence, Cyclops has always been TheHero and a straitlaced example of a boy scout and a Cape, essentially the mutant version of Superman and Captain America. Even then, many people disliked him, simply because he was an authority figure contrasted with fan-favorite Wolverine, and also because Cyclops' relationship with Jean Grey stood in the way of their preferred ship. Back then, he was called a "jerk". With the new millenium, creators took a hotly debated decision to turn him towards a darker path, being the person burdened first with the continued mission of the X-Men, then with the survival of the mutant race after they were nearly wiped out. While this led him to make difficult choices, fans debate that while Scott's actions are sometimes questionable, Wolverine can be seen as hypocritical when he takes an attitude of anti-violence, repulsion to killing, and reluctance to getting mutant teens involved, since Wolverine is notorious for his blood lust, penchant for violence and for always having a kid-sidekick, such as Kitty Pryde, Jubilee, Armor and X-23.
%%* [[Webcomic/{{Dreamkeepers}} Tinsel]] has got to be this trope personified.
* Thessaly of ''ComicBook/TheSandman''. She may look like a sweet young college-age girl, but in reality, she's a paranoid, millennia-old witch with a nasty habit of offing anyone who so much as annoys her.
* Indigo of [[ComicBook/BatmanAndTheOutsiders The Outsiders]] was a strange variation. She started off as a seemingly-homicidal robot, then got "reformed" into a cute RobotGirl, before finally being revealed as [[spoiler:the latest incarnation of Brainiac]].
* ComicBook/{{Iznogoud}} tries to be this toward the Caliph. He is terrible at it, but the Caliph is so oblivious it still works anyway.
* If ''Webcomic/{{Dreamkeepers}}''' Tinsel doesn't qualify, with her deceptive nature, manipulation games, inner cruelty and absolutely evil personality, then it's hard to imagine who does.
* In ''ComicBook/{{Fables}}'', [[spoiler: Geppetto]] seems to be a nice old man, but underneath the exterior, he's ruthless, power-hungry and an inveterate schemer.
* Many a story in girl's comics like ''ComicBook/{{Bunty}}'', ''ComicBook/{{Mandy}}'', ''ComicBook/{{Jinty}}'' and ''ComicBook/{{Tammy}}'' had a character like this. It was usually TheRival, but sometimes the main character had this sort of personality.
* Amy from ''ComicBook/{{Heck}}'' was the seemingly kind-hearted old high-school flame who paid Heck to deliver a letter to her husband in Hell. Her husband, as it turns out, had been sent to the lowest circle of Hell for embezzling money from his company. When Heck reads him the letter, we learn that Amy was behind the embezzling scam, and only sent the letter to her husband in order to find out where the money was hidden, not caring about her husbands eternal torment.
* [[spoiler: Now that he has been corrupted by ComicBook/TheRedSkull, ComicBook/CaptainAmerica is this. Especially now that he has been manipulating everyone in ComicBook/CivilWarII.]]

[[folder: Fan Works]]
* Jenny from ''Fanfic/EbonyDarknessDementiaRavenWayVsCanon'' seems like an average teenager who happens to enjoy {{Troll}}ing the internet. She then reveals herself to be a pretty nasty piece of work.
%%* Precia in ''Fanfic/GameTheory'', which is a sharp contrast to [[AxCrazy her canon temperament]].
* ''FanFic/AGrowingAffection'': [[spoiler: Homura appears to be the most kind and reasonable of the three Konoha elders. Turns out he was Gouki's man almost the entire story]].
* In the ''WesternAnimation/MyLittlePonyFriendshipIsMagic'' story ''FanFic/{{Asylum}}'', we have Nurse Ratchet (based on the character of the same name from Literature/OneFlewOverTheCuckoosNest) who acts like a kind and caring head nurse, but it only takes a few minutes of listening to her condescending tone and controlling personality to realize the kind of pony she really is. Even the orderlies are terrified of the mere thought of making her angry.
** In the same story, we have Dr. Rose, Twilight's primary doctor and the head of the new experimental treatment he is having her undergo. In person, he acts like an understanding stallion who genuinely wants to help ponies and is even one of the few doctors that has faith in Applejack, who faces prejudice in the medical field do to being an Earth Pony. But in secret, he's ManipulativeBastard who is only nice to Applejack or his patients to keep them under his control and plans on risking Twilight's and many other unicorn's lives [[ItsAllAboutMe just so he can get his name in the medical text book.]] Or at least so it seems...
** It should be noted that we only really see them through Twilight's eyes, who is a patient at the titular and it is ''not'' [[UnreliableNarrator made clear if we can really trust what she believes she sees.]]
* ''Fanfic/AFutureOfFriendshipAHistoryOfHate'': When Regal Rule is introduced in Episode 4, he at first appears to be Rarity's long-awaited PrinceCharming, but it soon becomes apparent to the reader that he's trying to drive a wedge between her and her friends. [[spoiler: And then he turns out to actually be Megalos Tyrant, one of [[BigBad Ruinate]]'s [[CoDragons heralds]] (specifically, the element of arrogance).]]
* ''FanFic/AnAlternateKeitaroUrashima'' has Granny Hina, who tries to pass herself off as a CoolOldLady who's only got everyone's best interests at heart when she's really a ManipulativeBitch. Her true colors emerge when she doesn't get her way, and much of the conflict is spurred on by her attempts to force others to do what she wishes against their will.
* In ''Fanfic/ATriangleInTheStars'', Bill Cipher puts on an air, sometimes thin, of friendliness and innocence, moreso for Steven, only letting his true colors slip occasionally, and his hidden plan is to [[spoiler: backstab everyone he can string along when his powers get restored]].
* Lacie in ''[[Fanfic/FallinginDeeper Falling in Deeper]]'' is said to be one, with an obsession in being just perfect in everything. It's also implied that [[spoiler: she is behind the events that made Bridgette and Megan be sent to Arkham for mass murder]]. To give an example, when she first appears is when she meets Bridgette [[spoiler: who has ran away from Arkham and just escaped the Scarecrow]] and she teases her about all that happened [[spoiler: long enough to the Scarecrow finds her and takes her with him]].
* [[https://www.fimfiction.net/story/291067/sirens-of-chs Sirens of CHS]] has Sonata Dusk. She seems cheerful, ditzy, and innocent. She also cheats at video games, sets anthills on fire with an evil grin, and acts disappointed when she's told she ''can't'' beat up human!Twilight.
* [[https://www.fimfiction.net/story/15353/inner-glory Inner Glory]] has Spectral Slash. She's the sympathetic kind of Bitch, and she never does anything too terrible, but it's made abundantly clear she's this when she not only attacks Rainbow for disturbing her, but sells Twilight and her friends out to her true allies the first chance she gets.
* Emma Hunter of ''[[https://pastebin.com/y3Jiduy0 Lincoln Learns]][[https://pastebin.com/ZcRx1NKf The Hard Way]]'' comes off as sweet and friendly with a soft spot for babies when [[WesternAnimation/TheLoudHouse Lincoln]] meets her in the park. But in reality [[spoiler: she fully intends on having sex with the 11-year-old, willingly or not. And Lincoln's not the first kid she's tried it with]].
* ''[[Fanfic/RubyAndNora Weiss and Pyrrha]]'': [[spoiler: Nurse Abigail Lemon presents herself as a kind and approachable woman when she comes in to check on Weiss after being stabbed by [[AxCrazy Admah Keter]]. However, she quickly shows her true colors when she tries to make Weiss OD on morphine. When Pyrrha catches her in the act, Abby reopens the stitches and uses her {{EMP}} Semblance to kill everyone in on life-support in the hospital. Later in the story, the staff reveals that [[SerialKiller patients under her care tend to die often]], implying that she's been playing this trope for a long time.]]
* In the fic ''Fanfic/MyNameIsCinder'', Cinder's mother, Brigit Stark, presents herself as a kind woman who cares about her children and her husband's depression. She even mourns him when he eventually hangs himself. However, the truth is that she's a sociopathic GoldDigger who couldn't care less about her family and was the reason her husband killed himself in the first place, by admitting the truth about her. When Cinder tries to expose her, Brigit manipulates her brother and sister into hating Cinder so she can get away with abusing her.

[[folder:Films -- Animated]]
* [[spoiler:Lotso]] in ''WesternAnimation/ToyStory3''. In the ''Art of Toy Story 3'' book, the revelation of his [[AxCrazy true nature]] was said to be like "finding out {{Series/Mister Rogers|Neighborhood}} was a mafia don".
* Mother Gothel in ''Disney/{{Tangled}}'' pretends to be Rapunzel's loving mother, but in actuality, she was the woman who kidnapped Rapunzel as a baby because her hair was full of magic from the flower used to de-age Gothel that got crushed into medicine for Rapunzel's real mother, the queen.
* Hal from ''WesternAnimation/{{Megamind}}''. He's basically ComicBook/JimmyOlsen -- if Jimmy secretly hated Franchise/{{Superman}} and lusted after ComicBook/LoisLane. The Sheep's Clothing fools Megamind, who thinks that Hal is the kind of nobody who would become a hero if given great power. Instead, Hal goes FromNobodyToNightmare.
* ''Disney/{{Frozen}}'' gives us [[spoiler:Prince Hans]], who, in contrast to the NiceGuy façade he puts on for most of the film, turns out to be a ManipulativeBastard of some magnitude, whose [[EvilPlan plan]] is [[spoiler:to marry Princess Anna, with whom he fakes LoveAtFirstSight, then arrange for an 'accident' to befall Queen Elsa, making him King of Arendelle through his wife]].
* Lola the GoldDigger lion fish from ''WesternAnimation/SharkTale''. She dismisses Oscar calling him "cute but a nobody." When Oscar becomes famous, Lola starts dating him much to Angie's jealousy and dismay. After Oscar finishes a sharkslayer stunt, Lola swims up to the cameras and [[ForcefulKiss forcefully kisses]] him, causing Angie to leave in jealousy anger and sadness. Once Angie confesses to Oscar her feelings for him, Oscar rethinks his feelings and dumps Lola--which unfortunately, [[spoiler: leads to her great anger as she mercilessly slams him against the windows. Lola then crosses the MoralEventHorizon by arranging for Don Lino to kidnap Angie in demand of Oscar's obedience even gleefully threatening Angie's life to do so]].
-->'''Lola''': You know, Sharkslayer, there's only one thing I like better than money: ''Revenge!''
* Fairy Godmother from ''WesternAnimation/{{Shrek 2}}''. We assume all fairy godmothers are nice - this one definitely is not. Point in case, [[spoiler: she tries killing Shrek and Fiona after her evil plan fails]].
* Darla Dimple in ''WesternAnimation/CatsDontDance'' has a reputation as "America's sweetheart lover of children and animals," but in reality, she's a SpoiledBrat who hates animals and absolutely cannot ''tolerate'' the thought of them stealing any limelight from her.
* ''Disney/{{Zootopia}}'' has a [[spoiler:literal sheep]] case with [[spoiler:Assistant Mayor Dawn Bellwether]]. At first, she appears as the only ally and friend [[RighteousRabbit Judy]] has when she joins the ZPD and even helps her in one instance that cracks open Judy's case. [[spoiler: All the better to frame her superior, Mayor Lionheart, for the disappearance of various animals who [[HatePlague have gone "savage"]] and being herself the mastermind behind aforementioned condition to initiate prejudice/discrimination and most likely a war between preys and predators.]]

[[folder:Films -- Live-Action]]
* The mermaids from ''Film/PiratesOfTheCaribbeanOnStrangerTides'' - for such sexy, harmless-looking creatures, they sure are vicious.
* ''Franchise/TheChroniclesOfRiddick'': William J. Johns at first appears to be a clean-cut lawman and typical hero, but is ultimately revealed to be a self-serving, cowardly mercenary who doesn't give a damn about anyone but himself. [[AndThatsTerrible And if that's not bad enough]], he's also a morphine addict.
* The Bishop Edvard Vergerus from ''Film/FannyAndAlexander'' by ''Creator/IngmarBergman''. He seems fairly benign, if a little self-righteous, before pulling back the curtain to reveal a true sadist, justified by piety.
* Auric Film/{{Goldfinger}}, as stated in his TheVillainSucksSong:
-->"Pretty girl, beware of his heart of gold, this heart is cold!"
* Peyton Mott in ''Film/TheHandThatRocksTheCradle''. A very chilling example.
%%* [[spoiler: Verbal Kint]] in ''Film/TheUsualSuspects''.
* The ''Film/HarryPotter'' flicks have both Quirrell and Umbridge, who both seem quite benign on the surface, but are in fact quite evil. Heavy emphasis on the "bitch" part in the latter's case. See their Literature counterparts for more detail.
* David Simms in ''Film/TinCup''. Partly subverted in that Roy [=MacAvoy=] and all his friends already know this about David. Conversely, David's girlfriend (with whom Roy falls head-over-heels in love, naturally) doesn't realize that Roy's comments about David's true nature are accurate until the movie is almost finished.
** Simms is even dignified in romantic defeat. He's a nice guy ''and'' a complete asshole.
* Simone Clouseau in ''Film/ThePinkPanther1963'' ([[ValuesDissonance at least to a modern viewer]]). Because her husband Jacques is TheFool, she is able to successfully hide her professional ''and'' romantic connections to the jewel thief he is trying to capture, and ultimately helps frame him for their crimes. Since the thieves were the protagonists of the film, and were pulling a KarmaHoudini (Clouseau was the EnsembleDarkhorse who became the hero of the subsequent films after being a SympatheticInspectorAntagonist), the audience is supposed to be on their side. Unfortunately, even here, Jacques Clouseau is a JerkWithAHeartOfGold, so her behavior is rather [[TheUnfairSex cruel]].
* ''Film/CruelIntentions'': [[BigBad Kathryn]] [[VillainProtagonist Merteuil]] [[VillainWithGoodPublicity sets herself up]] as a model student, a popular, well-adjusted young woman, and a devout Christian, but in reality, she's a {{narcissist}}ic, [[TheAlcoholic alcoholic]] [[DrugsAreBad cokehead]] of an AlphaBitch who regularly goes out of her way to manipulate people and destroy their reputations and lives ForTheEvulz. By the end of the first movie, Annette and Cecile, two girls whom she had manipulated, circulate copies of her stepbrother Sebastian's journal, in which he had detailed Kathryn's true colors, to the public, flinging off the sheep's clothing.
* The John Wayne film ''The Train Robbers'' has Ann-Margaret as the widow of a long-dead bank robber who needs to find the money her husband stole to get out of debt and so her son can live a better life. Wayne and his gang help her find the gold stolen by Matt Lowe and let her keep it as well as the $50,000 reward the train company has for it. They put Mrs. Lowe on a train, telling her how she can keep the gold and the reward and build a new life for her son. As the train pulls out, a Pinkerton agent who's been following them for the movie reveals that "Matt Lowe was never married." The woman they know as "Mrs. Lowe" was a prostitute at the brothel Lowe was killed in and just conned the guys into risking their lives so she can take off with the gold for herself.
* ''Film/MeanGirls'':
** Towards the very beginning, we're told that Regina's a bitch, but she seems to act perfectly civil to Cady. Then, of course, things begin to go downhill. A good example is when Regina insults someone's skirt after saying to the person's face that she liked it. This is obviously a call back to earlier in the film when she complimented Cady's bracelet.
** Cady herself becomes one of these toward Regina and her circle later in the film. A case of PayEvilUntoEvil given Regina's actions, but Cady's actions (turning her friends and on-again-off-again boyfriend against her, giving her "diet" bars that cause her to gain weight, attempting to publicly humiliate her) are still quite nasty, especially since she does them under the guise of friendship.
* George in ''Film/ThePhiladelphiaStory''. His [[BeneathTheMask true colors]] are revealed in his last scene.
%%* Macy in ''Film/TrickRTreat''. Actually, many characters in ''Film/TrickRTreat''.
* In the Creator/ArnoldSchwarzenegger comedy ''Film/JingleAllTheWay'', Creator/PhilHartman portrays his next-door neighbor, who appears to be a nearly perfect man: a devoted single father who dotes on his child, a master at cooking and home repair, and has a seemingly limitless supply of free time to devote to helping others. For most of the film, only Arnold can see him for what he really is: a SmugSnake whose every move and thought is dedicated to seducing every woman he comes across, whether they're single or not.
* In ''Film/TheCatInTheHat'', [[BigBad Lawrence "Larry" Quinn]] sets himself up as an ideal boyfriend and a top-notch real estate agent, while in reality, he's nothing but an unemployed FatSlob who only wants to marry the kids' mother for the money and constantly plots to get Conrad shipped off to military school. At the beginning of the film, only Conrad can see him for what he really is.
* In ''Film/TheStrawberryBlonde'', seemingly sweet and innocent Virginia is revealed to be a grasping, selfish schemer, and a nagging shrew of a wife. Biff, who has spent years mourning after Virginia as the one that got away, is hugely relieved in the last scene when he meets her again and finds out what a harpy she really is.
* Ray Zalinsky in ''Film/TommyBoy''. Tommy quips that he seems so genuine on camera. He then explains what a {{Jerkass}} he is when Tommy gets to Chicago to try and talk him out of buying the family business.
* In ''Film/TwentySevenDresses'', the heroine's sister fits this trope perfectly but it's very heavily implied that she's doing it to deal with her own loneliness, and they make up at the end.
* Karl in ''Literature/{{Blackout}}''. On the outside, he's a helpful, chivalrous NiceGuy, devoted parent, and recovering widower. But between his flashbacks, and his gradual loss of patience in the elevator, we learn that he's [[spoiler: a deeply sadistic and misogynistic [[StrawNihilist Nietzsche Wannabe]] SerialKiller[=/=]rapist who staged his wife's suicide, and whose main reason for needing to escape the elevator is to clean up his [[TortureCellar bachelor pad]] before his daughter arrives and sees the corpse of his latest victim]].
* Katharine Parker in ''Film/WorkingGirl'' starts off as a BISC before progressing to being a DevilInPlainSight.
* In ''Film/LegallyBlonde 2'', the senator (played by Sally Field) is sweet and kind to Elle, becoming a mentor and friend quickly. She throws Elle under the bus the first chance she gets to gain a political edge.
%%* Eve Harrington in ''Film/AllAboutEve''.
* Professor Catalan in the French action-comedy ''Film/ThatManFromRio'', a mousy, academic archaeologist who is kidnapped by folks who had just stolen a Mesoamerican statue which is the key to a vast treasure. The protagonists rescue him around mid-film, unaware that [[spoiler: he'd staged his own kidnapping and is after the treasure himself, along the way, murdering a former colleague and abducting a young lady he had been a surrogate 'favorite uncle' to]].
* ''Film/{{Unfriended}}'': [[spoiler:Blaire, the protagonist of the film, is revealed to be as such over the course of the film. Not only did she cheat on her boyfriend with his best friend, but she throws both of them under the bus to save her own skin. She was also the one who originally filmed the video of Laura that would be uploaded to Website/YouTube and result in her harassment and subsequent suicide, and she has the gall to try and pretend otherwise...not that it will do her any good in the end]].
* Balraj's sister, Kiran and Mrs. Darcy, in ''Film/BrideAndPrejudice'' are not nice people at all.
* [[spoiler:Nina]] is perfect for the role of the ''Film/BlackSwan'', because she is a ManipulativeBastard, master of the WoundedGazelleGambit, and most importantly, [[CuteAndPsycho crazy]] enough to [[MurderTheHypotenuse do anything to get the role]]. ...[[MindScrew Perhaps]].
* ''Franchise/StarWars'': Palpatine, full-stop, combining this with VillainWithGoodPublicity. As the Chancellor of the Republic, he had cultivated an image of himself as a kind, tea-drinking, grandfatherly figure who cares deeply for his planet, The Republic, and democracy. All the while, he was [[RunningBothSides running the Separatist forces]] as his alter-ego, Darth Sidious. Immediately upon being confronted by the Jedi, he shows his true colors as a sadistic, megalomaniacal, power-hungry ManipulativeBastard. In the public eye, he kept up his former facade, while using his new hideously deformed appearance to pull what was essentially a giant WoundedGazelleGambit and turn the Senate and public opinion against the Jedi.
** What's more is that even after the Empire unleashed the full force of its tyranny on the galaxy, he remained popular, and even those who hated Imperial rule generally did not see him as the villain. He continued to be seen as either the galaxy's benevolent hero who ended the Clone Wars, or at the very worst, as a weak-willed old man being manipulated behind the scenes by the likes of Tarkin and the Moff Council. Very few actually realize (or want to believe) that he is a megalomaniacal tyrant in complete control of The Empire.
** At one point, Mon Mothma even calls him this trope.
-->''"This Palpatine was a [[HoldYourHippogriffs Rodian in Ewok's clothing!]]"''
* Michael Bishop from ''Film/{{Alien 3}}''. His smile after Ripley refuses his offer says it all.
** Burke from ''Film/{{Aliens}}''. At first he seems genuinely friendly toward Ripley- even downright likable- but gradually reveals that he's willing to risk human lives to bring back a Xenomorph, for the money.
* [[spoiler:Tony]] is revealed to be one at the end of ''Film/TheImaginariumOfDoctorParnassus'', although there are subtle hints dropped throughout the film that he's not as nice as he at first appears.
* ''Film/TheParentTrap'' has the step-mom-to-be being a sheep to the dad, and a bitch to everyone but. It's surprising how he doesn't see it, honestly, but then again [[WickedStepmother All Stepmoms Are Evil]].
* The ''Franchise/{{Scream}}'' series has a fair amount of these. On a lighter note, Rebecca is a memorable example in [[Film/{{Scream 4}} the fourth installment]]. On a darker one, Ghostface killers are usually this before TheReveal.
* Eddy of ''Film/{{Hick}}''. On the surface a [[TroubledButCute friendly Good Ol' Boy with perhaps some anger management issues]], underneath [[spoiler: a psycho killer and rapist]].
* Ms. Quickly, to whom the father reluctantly proposes in ''Film/NannyMcPhee'' because he must marry by the end of the month or be cut out of his wealthy aunt's estate. She puts on a sweet front until the day of the wedding, when she coldly informs the children that they're all to be shipped off to boarding school at the first opportunity.
* In ''Film/ThreeMenAndALittleLady'', Mary's mother is on the verge of marrying one of these, completely unaware that her husband-to-be loathes her adorable child.
* ''Film/TheStepfather'' seems to play this straight with the '''step''' dad.
* ''Film/{{Predators}}'' has a Franchise/{{Predator}} clan putting on a planet [[WorldOfBadass a mercenary, a Israel Defense Force hitwoman, a Spetznaz commando, an African death squad trooper, a Mexican drug cartel enforcer, a death row criminal]]... and a doctor. Played by Creator/TopherGrace. [[spoiler:Who turns out to be a serial killer.]]
* A male example in ''Film/{{P2}}''. Thomas, the stalker/kidnapper, seems like an eager and helpful NiceGuy at first, but becomes more and more of a desperate psychopath as he loses control over Angela.
* ''Film/SherlockHolmesAGameOfShadows'': Professor Moriarty does a flawless impression of a benign, gentlemanly academic, complete with a fondness for feeding pigeons. In reality he's a [[LovesTheSoundOfScreaming sadistic,]] [[ManipulativeBastard manipulative]] [[TheSociopath sociopath]].
* ''Film/WelcomeToTheDollhouse'' has the tutu-wearing Missy. All she has to do is dance around clumsily and the parents are under her spell. Which pisses off Dawn no end.
* ''Film/RedRidingHood''. Prudence big time. When Valerie is chained up in the center of town, wearing a wolf's mask, and is being used to lure the Werewolf to his doom, she decides to say some spiteful things to her. Instead of apologizing to her for what was happening to her, she says that she deserves to be killed by the werewolf. She even hints that she might have been jealous of Valerie for a long time.
* [[spoiler:Holly Jones]] from ''Film/{{Prisoners}}''. [[spoiler:She's initially just an irritated but essentially good-natured mother trying to protect her son. It's all just a facade and she's actually a kidnapper and murder of children who did it all, along with her husband, to "crusade against God".]]
* Detective Mark Hoffman of the ''Franchise/{{Saw}}'' series. Outwardly, he presents himself as a hard-working, responsible, caring figure of law. It can fool you if one's not aware that Hoffman's a [[spoiler: ruthless, manipulative, and murderous DirtyCop as well as an apprentice of Jigsaw]].
* Lina Lamont in ''Film/SinginInTheRain''. Compared to reality, however, this film offers two interesting twists: Debbie Reynolds, who is dubbing Lamont in the film, was herself dubbed by Betty Noyes, and laid-back, long-suffering NiceGuy Don Lockwood is played by irritable perfectionist Creator/GeneKelly, the ''real'' Bastard in Sheep's Clothing.
* Walter in ''Film/BigEyes'', initially comes off charming and romantic, but is actually manipulative and abusive.
* ''Film/{{Saved}}'': Hilary Faye can give the LovableAlphaBitch vibe, but she's a straight up AlphaBitch. You can be on good terms with her so as long as her outlook on religious beliefs aren't opposed. Oppose them in any way and you'll see just what sort of friend she is and that her facade of kindness is solely built on being TheFundamentalist and EgocentricallyReligious.
* In ''Film/{{Copycat}}'', Foley looks and acts like a cute, quiet, unassuming lab tech—-and is a psychopathic SerialKiller.
* ''Film/TragedyGirls'': Sadie and [=McKayla=] are charming, intelligent, popular students... who are also remorseless {{Serial Killer}}s, and a huge danger to everyone around them.

[[folder: Literature]]
* [[RichBitch Blanche Ingram]] in ''Literature/JaneEyre'' coos and fawns over Mr. Rochester to the point where it almost sickens the reader -- though the company takes it as proof of her love -- while giving Jane death glares and making cutting remarks that manage to sound innocuous while obliquely insulting Jane. Her love of Rochester, however, is put to a quick end when he tells her (lying) [[GoldDigger that his fortune is far smaller than she thought it to be.]]
* A major, Victorian mindset-fuelled plot point in ''Literature/ThePictureOfDorianGray''. Dorian keeps his social status because no one would believe any nasty rumours about such a handsome, charming man.
* A few in Creator/TamoraPierce's Literature/TortallUniverse:
** Princess Josiane in the ''Literature/SongOfTheLioness'' quartet, after being turned down by Prince Jonathon, turns out to be quite literally AxCrazy. This happens a lot to Copper Islands rulers; [[InTheBlood due to excessive inbreeding]], see below.
** Bronau, the wayward prince in ''Literature/DaughterOfTheLioness'' is a Balitang family friend who once courted Winnamine. He and Sarai are quite attracted to each other, but he's a gossip and makes racist remarks in his flirting when the Balitangs (who are not racist) are trying to get along with the locals. Then, [[spoiler:he starts plotting against his brother and sister-in-law and tries to abduct the child king. When that fails, he attacks the Balitang estate and kills Mequen in an attempt to make Sarai marry him]].
** Imajane and Rubinyan put up a good front of being {{Reasonable Authority Figure}}s when talking to the Balitangs in person. Piss them off--especially Imajane, who's the daughter of previous insane king--and you'll be nailed to the docks with your kids thrown to the piranhas.
* Caroline Bingley in ''Literature/PrideAndPrejudice'' is all friendliness to Jane... until she learns that her mother's family are in trade. Wickham is a male example: he seems like a wonderful, charming guy, but he's TheCasanova and a con artist.
* ''Literature/SenseAndSensibility'':
** Lucy Steele might seem like a harmless ditz at first, but she turns out to be grasping and passive-aggressive; knowing that Elinor Dashwood and Edward Ferrars are close, she makes a ''big'' point of talking about her engagement to him in front of Elinor. Elinor being the way she is, just sits back and takes Lucy's nastiness, but deep down she's hurting, and badly. [[spoiler:Good thing Lucy ends up with Edward's brother instead...]]
** Willoughby is perfectly charming on the surface but a complete bastard underneath, actually worse than Wickham by a large margin.
* Tommy Toledo in the short story "I'll Never Stop Loving You, Tommy Toledo" by Ellen Conford.
* Darth Zannah sort of qualifies. In ''[[Literature/DarthBane Dynasty of Evil]]'', she makes an act of being nice to people just to get favors, and she seduces a guy in book 2, resulting in his death.
** Given the Sith philosophy about self-realization, which means first fulfilling one's capacity to experience ''genuine'' affection, friendship, passion, and love (thus, directly rejecting the Jedi concept of detachment), and then attaining personal liberation and fulfilling one's capacity to experience pain and loss by betraying the objects of such affection in the deepest imaginable ways...really, not only does this come with the territory, this is probably the ''best'' outcome which can be hoped for.
* ''Literature/HarryPotter'':
** ''Literature/HarryPotterAndThePhilosophersStone'': Quirinus Quirrell appears to be a nice but nervous guy and is constantly bullied by professor Snape. [[spoiler: This is all but an act. He's been working with Voldemort the whole year. His nervousness is probably real.]]
** ''Literature/HarryPotterAndTheChamberOfSecrets'': Gilderoy Lockhart is [[SmallNameBigEgo annoyingly boastful]] but is certainly affable and friendly with Harry. It turns out that he's a fraud and all his alleged accomplishments were stolen from other witches and wizards on whom he inflicted the Memory Charm.
** [[Characters/HarryPotterMinistryOfMagic Dolores Umbridge]] in ''Literature/HarryPotterAndTheOrderOfThePhoenix''. Uber-feminine pink frills, kitten pictures, and passive-aggressive personal style go with an obsession with personal and governmental power. The bitchitude is meant to be transparent to the reader and sympathetic characters, but the intended hypocrisy is clear enough. Her inner bitch is meant to be out of the closet by the time she uses a magical instrument of torture on the hero.
** During his school years, Tom Riddle is this. While Dumbledore can see through his facade, likely because he had seen Tom without it back at the orphanage, everyone else believes him to be an honorable, hardworking student, and a hero who caught the Heir of Slytherin.
* Several examples in ''Literature/ASongOfIceAndFire''. Mostly because of the social belief that BeautyEqualsGoodness.
** Cersei Lannister was regarded as a dutiful and gracious leader before the rumours began flying about her {{Twincest}} with her brother, Jaime, and her eventual and obvious SanitySlippage.
** Joffrey as well, until he became [[TheCaligula King]]. Sansa later notes how he can go from being charming and polite, or 'playing the gallant' as she calls it, to [[HairTriggerTemper cruel and pissed off]] in an instant.
** The resident MagnificentBastard, Petyr "Littlefinger" Baelish. On the outside: [[ThePollyanna cheerful,]] PluckyComicRelief who is totally harmless due to his lack of status and amiable nature. On the inside...a [[TheChessmaster Chessmaster]] with severe {{Yandere}}-tendencies who is responsible for [[spoiler: plunging an entire continent into a bloody civil war just to get back at the girl who rejected him]]. Yikes!
** Renly Baratheon is a good-looking and charismatic man, who wins enormous support when he declares himself King. However he could be seen as a vain and treacherous character, who plots to steal the throne from his [[EvilUncle nephew]] and while negotiating with his older brother Stannis, he continually insults and mocks them with while flaunting his larger army and saying nobody wants Stannis as their King, turning down Stannis' offer to make him his heir and give him his old position on the council. This contrasts him with the uncharismatic but very dutiful Stannis, who claimed the throne because he knew King Robert's [[spoiler:children were illegitimate]] making him the rightful heir, while Renly was planning to seize power before hearing this and when he does hear thinking it a lie from Stannis.
* ''Literature/SpocksWorld'' portrays [[spoiler: T'Pring]] as this. Outside, they're extremely attractive. Inside, they're behind much of the stirring up of the anti-human bile which is pushing Vulcan toward secession.
* Burgo Fitzgerald in ''Literature/CanYouForgiveHer'' (1864) by Creator/AnthonyTrollope. Trollope included many others in his other novels.
* Male example in ''Literature/TheGraveyardBook''. [[spoiler: Mr. Frost is the nice bachelor who has recently moved in. He is friendly to both Scarlet and her mother. Turns out, he's also the same Jack who killed Bod's family all those years ago, and is still out to get him.]]
* Creator/RobinJarvis loves this trope. Two of these show up in his ''[[Literature/DeptfordMice Deptford Histories]]'' books; [[spoiler:Wendel Maculatum]] in ''The Oaken Throne'' and [[spoiler:Dimlon a.k.a. Dahrem Ruhar]] in ''Thomas''. Even more are to be found throughout his other works.
* Several examples in ''Literature/WarriorCats''.
** Sasha meets some cats on a farm Pine shows her. They pretend to be nice, but as soon as Pine leaves, they attack Sasha and her kits.
** Hawkfrost acts kind and considerate, but really, he's a huge ass.
** [[spoiler: Ashfur]] is seemingly very nice, but he is consumed with hatred for [[spoiler: Squirrelflight. To the point of trying to kill her]].
** [[spoiler: Hollyleaf, after ''Long Shadows'']]
** Sol. Calm, kind, [[MagnificentBastard behind everything?]]
** Willy and friends from ''Ravenpaw's Path''.
* Helen Vaughan in Creator/ArthurMachen's ''Literature/TheGreatGodPan'' appears to be a beautiful, charming woman. In reality, she's the HumanoidAbomination daughter of a dark nature god. She will seduce and lure you in, and drive you to madness and suicide.
* Dame Olga from ''Literature/EllaEnchanted''. When we first meet her, she seems nice enough, at least compared to her daughters (especially Hattie). But once she marries Ella's father and discovers that he had no money, she quickly turns into the cruel, abusive, petty stepmother we know from the Cinderella tale, making Ella a slave in her own home and tormenting the girl after her father leaves for business.
* Keifer Porter from ''Literature/ABrothersPrice''. He is mentioned to have been very pretty, if stupid, and only over the course of several chapters it is revealed that he was a villain, who was able to hide his monstrousness because his elder wives doted on him. At the start of the novel he is already dead, being [[spoiler: HoistByHisOwnPetard]]
* Nancy from ''Literature/AreYouThereGodItsMeMargaret'' She's nice enough to befriend Margaret, but mean enough to start vicious rumors about Laura Danker just because she has big boobs.
* Grandmother in Creator/LMMontgomery's ''Literature/JaneOfLanternHill''. She's a sweet-looking little old lady, but sabotages her daughter's marriage, and can, and does, make anything sound like an insult.
* The Literature/InDeath series: A number of the murderers can qualify as this. A notable example would be Ava from ''Strangers in Death''. Eve actually refers to the act Ava puts on as a suit, and Eve has to poke at it to eventually make Ava drop the act.
* Literature/SisterhoodSeries by Creator/FernMichaels: Rosemary Hershey was supposedly this, but by the book ''Sweet Revenge'', her little act has apparently worn thin. Little Fish, Stu Franklin, and Henry "Hank" Jellicoe are revealed to be this by the book ''Cross Roads''. The book ''Deja Vu'' simply expands on the depth of Jellicoe's depravity.
* Jeremy Jason [=McCole=] in ''Literature/{{Animorphs}}''. He seemed all nice and awesome on camera but was a total jerk off camera.
* Clive Barker's ''Literature/{{Abarat}}'' series contains a truly spectacular example, in the form of [[spoiler: Princess Boa]]. The world she comes from (yes, more or less the ''entire'' world) remembers her as someone who was inhumanly kind, innocent, and noble. ''Absolute Midnight'' reveals that, boy howdy, [[ManipulativeBastard she]] [[GrandTheftMe is]] [[TheChessmaster none]] [[AxCrazy of]] [[ItsAllAboutMe these]] [[GodSaveUsFromTheQueen things]].
* The [[spoiler:(impostor)]] Queen Vesper in ''Literature/FaeriesOfDreamdark''. And later, [[spoiler:Dusk, an old friend of TheHeroine's]].
* [[RomanticFalseLead Eliza Millward]] and Jane Wilson of ''Literature/TheTenantOfWildfellHall''. The former seems like a nice girl, and the latter is witty, alluring, and accomplished, but both turn out to be catty, spiteful bitches who enjoy MaliciousSlander of their romantic rival Helen Graham, a rather shy and reclusive woman who has fled DomesticAbuse. The latter is also a social-climbing GoldDigger.
* In the Literature/AgentPendergast novels we have Diogenes Pendergast. To one who doesn't know him (so pretty much anyone but his brother) he often initially pretends to be very sympathetic or one of the nicest guys on the planet... before leading his victims on to eventually brutally murder them or put them through severe mental damage. [[spoiler: And that's not even considering all the times he pretends to be ReasonableAuthorityFigure in the museum Hugo Menzies...]]
** There's also Captain Mason in ''Literature/TheWheelOfDarkness'': Second in command of the cruise ship the Britannia who always puts the well being of its passengers first and foremost. [[spoiler: You'd never think that she was a ruthless SerialKiller horrifically slaughtering those same passengers on your first glance.]]
* ''Literature/GalaxyOfFear'' has [[spoiler: Grimpen]], exploiting IJustWantToBeSpecial.
* Mercedes Cook of the Literature/KittyNorville series is this. When first introduced in ''Kitty and the Silver Bullet'' she appears to be a genuinely kind, funny, warm, and surprisingly human vampire who, once she's decided to "come out" to the public, has a candid and revealing interview on Kitty's show where she seems to be a kindred spirit, a great face for positive human-supernatural relations, and a possible ally. But after she invites Kitty over to her hotel room, only for it to turn out to be a set-up just to provoke a conflict between her and the antagonistic werewolves (her former alphas) who exiled her back in book one, [[BeneathTheMask she is revealed to be nothing like either her stage persona or how she appeared on the show]]--instead being a cold, manipulative, calculating creature whose motives are opaque and whose intentions are inscrutable. By the end of the book she's unequivocally a villain and major threat to be dealt with (or as Kitty puts it later, a "double-crossing fink"); as of book ten she's turned out to be a recruiting agent for and possibly TheDragon to the ultimate BigBad of the setting, Dux Bellorum.
* Barna, the leader of the Barnavites in the final ''Literature/AnnalsOfTheWesternShore'' book. He appears to be a jovial, charitable man of vision in the "free city" he founded in the forest. But it doesn't take long to show that he has a HairTriggerTemper, will fly into a killing rage when his authority is challenged, or if he catches you looking at a woman he has claimed, and treats women no better than livestock.
* ''Literature/TheReynardCycle'': Persephone's cousin, Celia Corvino. In public she's gracious, thoughtful and kind (and is considered a great beauty to boot.) Privately, she's [[spoiler:been plotting her cousin's death since she hit puberty]].
* In ''Literature/CompanionsOfTheNight'', Ethan seems like a very nice guy when Kerry first meets him. It doesn’t last. As soon as she finds out that he ''truly is'' vampire, he drops the kindness act. [[spoiler: By the end of the story, [[DefrostingIceKing he does eventually become nicer to her though]], and a tad more honest.]]
* ''Literature/VampireAcademy'':
** [[spoiler:Victor Dashkov acts as surrogate family for Lissa and reportedly "had gone out of his way to help her after her parents died. He turns to be the BigBad]].
** [[spoiler:Natalie Dashkov acts like a cute and friendly dorky girl on the outside, which hides her true devious nature. She is not a true friend to Lissa, but an enemy, killing animals, which Lissa cares for, in an effort to manipulate her and leave mental scars]].
* In ''Literature/{{Insurgent}}'', [[spoiler:Evelyn comes off as the loving mother of Tobias who regrets leaving him as a child. But Tris has her suspicions of her, which are confirmed at the end when she betrays the Dauntless and chooses to establish an oppressive government of her own]].
* ''Literature/HollowPlaces'' features Monica, Jeffery's girlfriend. While she's polite and outwardly seems to care for Jeffery, she's materialistic and breaks up with her boyfriend of a decade the moment he loses his job.
* ''Literature/TheHungerGames'': Johanna Mason's gambit in her original Games, but ultimately she turns out to be a BreakTheHaughty.
* ''Literature/SweetValleyHigh''. A lot of the fans of this series see the supposed "good" twin Elizabeth as this. Unlike Jessica, who's often an outright bitch, Elizabeth was frequently just as snobby and stuck-up as she always accused Jessica of being, cheated on her boyfriends while criticizing Jessica for being promiscuous,(making her a grade-A hypocrite as well) and was unbearably self-righteous and meddlesome.
* ''Literature/TheDinosaurLords''': Falk spins himself as a nice, if somewhat misguided former rebel with a touching story of a HeelFaceTurn and zeal to prove himself before the Emperor, while in fact he's manipulating events to get the Emperor to do what he wishes, and fantasizes about forcing himself on Melodía when her almost-fiance is away.
* The second ''Literature/{{Noob}}'' novel introduces Moulinof, the mentor of the Empire's [[TheDividual pair]] of InsufferableGenius alchemists. He first gains the reader's sympathy by explaining that his former students once let him get captured by the Coalition so they could save themselve. However, after helping the main PlayerParty and others escape the prison in which they are held, he immediately requests an EscortMission with the very same EntitledBastard attitude as the one for which his former students are notorious.
* Lady Lucy Fitzmartin in ''Literature/ThePearlandtheCarnelian''. She is a dainty, sophisticated young lady, who is always NiceToTheWaiter. She is also an ardent {{Blackshirt}}, dreaming of a fascist coup in Britain. She generally tries to avoid collateral damage, but her reasons for it are usually {{pragmatic|Villainy}}.

[[folder: Live Action TV]]
* ''Series/BadGirls'' had Natalie Buxton. She was introduced to both the viewers and the other characters as a nice-as-pie, meek, timid woman who wasn't in jail for much of a crime. Turns out she's a pedophile with a tendency to beat the crap out of people if she doesn't get her own way. She eventually becomes the Top Dog because everybody is too scared to challenge her.
* ''Series/GameOfThrones'':
** Cersei and Joffrey both deceive Sansa with this in Season 1. Later, Joffrey again pretends to be a decent guy for Margaery.
** Ramsay is revealed to be capable of this when he puts on a sane and cheerful façade for Littlefinger in "High Sparrow".
* One-time ''Series/StarTrekTheNextGeneration'' character, Nicholas Locarno, while nice and charming on the outside, was actually a really nasty person beneath the surface, according to WordOfGod.
** Similarly, Khan seemed like a really swell guy, til he set out to kill Kirk, steal his ship, and conquer the known universe.
** The episode "Amok Time" gives us T'Pring. More of a bitch in EmotionlessGirl's clothing, really, but still the ex-wife from hell whose {{Jerkass}} moves include: provoke a situation knowing that she will get back at him and it will literally kill him (given the situation, her choices would be perfectly understandable if it was, even partly, for other motives, but it is apparently only for this), trying to make him fight his captain [[CrowningMomentOfHeartwarming and his friend]] to the death, then revealing that even if Spock still wanted her after all that, she would have cheated on him anyway. On the other hand Spock ''had'' made her wait ''twenty years'' for her wedding night and made it clear to all Vulcan that the only use he had for her was sex to save his life.
* On ''Series/{{Smallville}}'', Mikhail Mxyzptlk is introduced at the beginning of the episode as someone who isn't too bad a guy. He helps Chloe place a bet on a football game that Clark's taking part in. He later helps Chloe write an article for the Torch. Later in the episode though, it's shown that he's actually a very manipulative person, demonstrated further by his ability to control people's actions by speaking.
* On ''Series/StarTrekDeepSpaceNine'', Vedek (later Kai) Winn: wise and benevolent religious leader on the outside, but full of biting, passive-aggressive insults that quickly reveal the depths of her envy and pettiness.
** Odo's former mentor, the Female Changeling, first appears in "The Search" as a wise, serene woman who is delighted that Odo has returned to his people. She and the other Founders are later revealed to be the rulers of the tyrannical Dominion. Throghout the series, we see examples of the malevolence behind her zen-like fascade, such as when she impersonates Kira, leads the Dominion occupation of Deep Space Nine, and orders the slaughter of the Cardassians at the end of season 7.
* ''Series/XenaWarriorPrincess'':
** Amarice in her first appearance was similar to Velasca, but was also more of a WellIntentionedExtremist, even trying to take on Xena, in her attempted protection of Gabrielle in "Endgame".
** Ephiny inverts this trope in her first appearance by being aggressive, unfriendly, and cold toward Xena and Gabrielle, before eventually becoming one of their best, and most trusted friends for the rest of her life.
* Jasmine from ''Series/{{Angel}}'' has a hypnotic power that causes everyone who sees her to instantly become entranced and view her as perfect and beautiful, which hides the fact that [[spoiler:her true appearance is of a decaying maggot-covered corpse, and she eats people. A lot. And wants to enslave the Earth]]. More to the point of the trope, while she acts like a wise and all-loving goddess when she's getting her way, an awful temper and vindictiveness lie beneath.
* ''Series/BuffyTheVampireSlayer'':
** Cordelia, in the first episode. She's very kind to Buffy and looks out for her on the first day, but Buffy sees her for what she is when she insults Willow for her admittedly hideous outfit. Cordy eventually redeems herself in both ''Buffy'' and ''Series/{{Angel}}'', but can still pull out the bitch card when needed as seen in "Rm w/a Vu"
** Whereas, by Season 7, one suspects that the reason Buffy spends ''every single scene'' with Spike is because no one else can stand her anymore. This is to the extent that the Scoobies and the Potentials get fed up with her bossiness, as well as having doubts over both her leadership skills and methods, and finally decide that Faith would be a better leader and kick her out. Then again, considering the sheer amount of PTSD she's dealing with at that point, no wonder JerkassWoobie Spike is the one who can stand her. Still a bitch, but with, unfortunately, enough [[JustifiedTrope justification]] to make her sympathetic.
** Willow can be this occasionally, especially in season 6.
** Halfrek is a seemingly sweet-natured guidance counselor who is really a vengeance demon. Also, her insinuations against Xander to Anya.
* Speaking of Willow, Lily in ''Series/HowIMetYourMother''. She's manipulative and controlling and very rarely takes other peoples' feelings or opinions into account, but never gets called out on it. She appears to be the sweet, maternal member of the group but is revealed at one point to have been quietly manipulating her friends' lives and relationships for YEARS (going back to before the show began).
* ''Series/{{Scrubs}}'':
** How Dr. Kelso was introduced. He later turns out to be a JerkWithAHeartOfGold, especially after he retires.
* The series ''Series/{{Motive}}'' has the killer revealed to the audience in the opening scenes. Flashbacks show how the crime happened and why and often reveals the "victim" wasn't that nice and that others involved aren't good either.
** A limo driver kills a cop to protect his girlfriend. The flashbacks reveal the woman was actually a con artist setting him up the whole time.
** A father is murdered by a man who then kidnaps his daughter. However, it turns out the "father" ''is'' the one who kidnapped the girl years ago and his killer is her real father coming to rescue her.
** A pilot appears to have been cheating on his fiancee with another woman who boasts an engagement ring and photos of them together and he killed her to marry a richer woman. But when arrested, he reveals the "girlfriend" was a woman he sat with on a single flight and stalked him, faking photos of them, stealing that ring and trying to ruin his life. When he finally confronted her, she attacked him and he had to kill her in self-defense.
** A truly dark case in "The Frog and the Scorpion" as a woman has pleaded innocence for murder and when another killing like it occurs, it seems to prove it. She's freed as it turns out that the killer was her therapist, who'd fallen in love with her and committed this murder to get her out. They're at a cabin together...at which point, she stabs him in the neck with a corkscrew. As he lies dying, he sees her wicked smile and realizes she was guilty all along and used him to kill an innocent woman just to get out of jail. When the cops burst in, the woman starts crying out about how the man kidnapped her but they've already figured out the truth and arrest her.
** Subverted in "In Plain Sight" as a long-lost girl comes back to her dying mother and older sister. The sister is suspicious of things, especially her mom changing the will to give her newfound daughter more money. The cops figure out that the girl isn't the missing daughter but part of a con. But as it happens, the mother had figured it out and knew the con artist was a good person and wanted her to end her life with dignity. Sadly, the sister never realized and so killed the con artist, thinking she was protecting her mom.
* In an episode of ''Series/ICarly'', Carly meets up with an old friend named Missy, but Sam has suspicions that Missy is trying to get her out of the picture, but Carly believes otherwise. It turns out that Sam was right all along, and after winning a chance to take a cruise, Missy confesses to Sam about her intentions, but Carly was within ear-shot at the time, and [[spoiler:it also turns out that Freddie won the cruise and gave it to Missy, who [[LaserGuidedKarma is actually prone to seasickness]]]].
* ''Series/DrakeAndJosh'': Megan often pranks her titular brothers just for the heck of it, and when the two try to tell their parents about Megan's devious schemes, the latter two don't believe them, and are even quick to believe Megan after she [[WoundedGazelleGambit tells her parents that her brothers inflicted some type of harassment on her despite the lack of evidence of such]]. Megan has ''[[KarmaHoudini NEVER]]'' [[KarmaHoudini gotten in trouble by her parents]].
* Marcy from ''Series/MarriedWithChildren'', who is often presented as being old fashioned and loving of her husband Steve (and later Jefferson). However, she often ends up in situations where someone has wronged her, and this often causes her to describe in violent detail how she is going to exact revenge on them. In a similar fashion, she's also shown to be sex-obsessed, but she tries to keep this persona hidden from the Bundys, because she wants to look wholesome and be the voice of reason. It never works.
%%* Dre from ''Series/NoahsArc''. It takes a full season for the bitchiness to reveal itself, but when it does...
%%* Sherry Palmer from ''Series/TwentyFour'' could've been the trope-namer.
%%** In all fairness, she did get a PetTheDog moment by helping Jack stop Peter Kingsley
* ''Series/RobinHood'':
** Isabella shows her [[BeneathTheMask true colors]] when she tries to kill Robin after [[LoveMakesYouCrazy he dumps her]]. However, it is unintentionally subverted considering Robin's [[CharacterDerailment questionable behavior]] in this particular season, and the fact that it is heavily hinted that Isabella has mental problems thanks to seventeen years of an abusive marriage. Likewise, the DerailingLoveInterests trope played a part, as Robin hooked up with [[CreatorsPet Kate]] soon afterwards.
** Kate herself was petty, mean, jealous, spiteful, and vindictive...not that the writers ever noticed, considering she was an almost too-perfect example of a JerkSue masquerading as a DesignatedHero.
%%* ''Series/EverybodyLovesRaymond'': In a flashback episode, Robert's ex-wife Joanne is revealed to have been one of these.
%%** Marie can also count as one as well.
%%** Debra also has her moments, particularly in the later seasons.
* ''Series/{{Friends}}'':
** One of Rachel's boyfriends (played by Creator/BenStiller) in season 3. He seems perfectly fine until someone or something pisses him off.
** Joey's first new roommate Janine who hates Chandler & Monica.
** Emily, Ross's 2nd ex-wife. Later on in her appearance, she became much more...not ''bitch'' per say, more along the lines of 'possessive extremist with a short temper'. Granted, she had reason for being not so innocent anymore ([[TooDumbToLive Ross said the wrong name at the wedding]]), but her 'demands' were admittedly quite unreasonable...
** Rachel also comes across like this, frequently manipulating Ross's girlfriends behind his back, forcing him to take all responsibility for their relationship problems, and drawing all attention to herself.
** Phoebe, late in the series, especially in that episode where she and Monica try to break up and fire, respectively, a guy, but the second one to do so is the bitch. Monica rehires him but Phoebe doesn't take him back. She's also pretty horrible to Ross and Chandler (Monica's boyfriend and later husband) including introducing Monica to her "soulmate" while being well aware of Chandler's rampant insecurities.
* ''Series/{{Firefly}}'' has Saffron/Yolanda/Bridget/[[IHaveManyNames whatever her real name is]]. A con artist with [[HighClassCallGirl Companion]] training who works by seducing anyone worth a mark.
%%* ''Series/SonnyWithAChance'': [[spoiler: Penelope]].
* In the KoreanSeries ''Series/FortyNineDays'', In-Jung is the best friend of a girl in a coma. Come to find out, she set up the hostile takeover of her friend's company two years before the beginning of the story, using her boyfriend/lover as bait.
* Daphne from ''Series/{{Frasier}}'' is a rather [[PlayedForLaughs harmless and comedic]] example. While perfectly nice when she gets her way, she has also proven to be selfish, manipulative, petty, and [[HypocriticalHumor a huge hypocrite]] who is [[NeverMyFault quick to blame others for most of the problems she causes]]. This is actually lampshaded shortly after she gets together with Niles, when she believes that her overeating binge was caused partly by anxiety over the fact that she knows she's not as sweet as she acts and doesn't think she can live up to Niles's expectations of her after he has built her up and worshipped the ground beneath her feet during seven years of [[AllLoveIsUnrequited Unrequited Love]]. [[HiddenDepths It turns out that Niles is perfectly capable of coming up with a long list of things he hates about Daphne, but loves her all the same.]]
%%* Becky Slater, Kevin Arnold's ex from ''Series/TheWonderYears''.
* ''Series/{{Damages}}'': Patty Hewes seems to be invited to guest at a heck of a lot of morning news-and-chat shows in spite of her numerous nefarious, under-the-table deeds.
* ''[[Series/BeverlyHills90210 90210]]'':
** Naomi's older sister Jen seemed like she truly cared about Naomi in her first appearance. Right until we learn that she slept with Ethan while he and Naomi were together (she would later go on to sleep with Liam while he was dating Naomi and blame Annie for it).
** Annie and Dixon's cousin, Emily, seemed like a sweet, innocent girl who looked up to Annie at first. Then, she turned all of Annie's friends against her, tried to steal Liam away from her, and got Annie fired from her internship and suspended from school...all while pulling the WoundedGazelleGambit.
** Valerie from the original series spends her first episode acting like a [[Series/SavedByTheBell Kelly Kapowski]] {{Expy}}, apparently hitting it off with the gang. Then at the end, she calls a friend and proceeds to complain about everything and everyone, revealing that she has nothing but contempt for them. She keeps the act up with the group for a few more weeks until Kelly smells marijuana on her, and later walks in on her and Dylan (she'd been dating Steve and was therefore cheating on him).
* Marisol from ''Series/{{Degrassi}}'' is [[BrainlessBeauty cute and cheerful (if a bit dim)]], however, she flirted with, and [[DidTheyOrDidntThey possibly had an affair with, KC]] while he was living with his girlfriend and [[TeenPregnancy son]], and told the entire school that her childhood best friend Katie was a recovering bulimic, almost causing Katie to relapse, all because Katie was dating Drew, who Marisol went on one date with months ago.
* HRH The Princess Eleanor from ''Series/ThePalace'' charms the public with her poise and charitable endeavours, but she's really a [[ManipulativeBastard ruthless schemer]] who will abuse anyone's trust to get to the throne.
* Morgana from ''Series/{{Merlin|2008}}'' has fallen into this, mostly in the earlier seasons when she was pretending to be the good girl princess-her temper and strong will showed up from time to time, but Uther never knew she was as bad as she was. And she's openly evil nowadays. She wasn't really pretending to be good in the earlier seasons, she genuinely was kind-hearted, yet fiery when she needed to be. Since learning she had magic and resenting how magic-users are treated in Camelot, she turned against her old friends and became the evil villain she is now. Although, after turning to darkness, she did admittedly pretend to still be an ally of Camelot for a while, before dropping the ruse.
* In ''Series/{{Oz}}'', Schillinger offers to be Beecher's new cellmate to seemingly protect him from Adebisi. Beecher accepts the offer from the seemingly helpful Schillinger, but on their first night in the cell together Schillinger rapes Beecher and "brands" him by burning a swastika design into his right buttock.
* And let's hear it for Grace Whitney of ''Series/DanceAcademy'': first she gets thrown out of the Royal Academy for driving another girl into a nervous breakdown; then she sets up Abigail (the only one who's even remotely onto her) as a villain to isolate her from her tentative friends Kat and Tara while also putting the moves on Abigail's choreographer Ethan and claiming he jumped her; she shows her true colours as a shameless and manipulative liar while rehearsing a 'self-revelation' choreography assignment, but still manages to convince everyone that she's a total sweetheart and 'the least competitive girl at the Academy'. Don't you believe it. Grace will do anything to get ahead.
* ''Series/{{Victorious}}'' had a girl named Ponnie, who pretends to be innocent and befriend Tori, but drives Tori insane because she claimed the moment Tori enrolled, Ponnie got kicked out. This is proven by Sikowitz to be untrue, but Ponnie still wrecks havoc.
* ''Series/TheMaryTylerMooreShow'' had Phyllis Lindstrom, and later Sue Ann Nivens, as mildly comic examples of this (making them perfect foils for the MinnesotaNice Mary.)
* ''Series/TheBigBangTheory'' has Emily, Penny's friend from a common yoga class. Feeling bad for Raj, unable to hold a girlfriend due to his embarrassing [[CuteMute selective mutism towards girls]], Penny and Howard try to hook him up with a sympathetic, funny and likeable deaf girl. While the plan seems to be successful, Emily soon reveals to be much less cute and loving as she seemed to be, [[GoldDigger pestering Raj for expensive gifts and a lavish lifestyle]], ultimately [[spoiler: turning against him when her plan is discovered and Raj tells her to live a more conservative lifestyle from then on]].
** On the show's main trope page, Raj's sister, Priya, is implied to be one as well.
* ''Series/PersonOfInterest'': This happens multiple times, in keeping with the central premise that the protagonists only receive the identity of a person ''involved'' with a murder-to-happen - whether it's the victim or the murderer is up to them to find out, with several "obvious" victims turning out to be either the perpetrators of the crime in question or guilty of other crimes. Specific examples (all three of them first season) include:
** [[spoiler:The prosecutor in the pilot. The guy stalking her is trying to uncover her crimes, her trying to find another witness is so he can be silenced and the obvious trap she's walking into is merely her meeting her associates.]]
** [[spoiler:Elias, the bogeyman of organized crime, plays the part of a school teacher who apparently has witnessed a murder and is now on a hit list. Reese protects him for most of the episode until Elias shows his true colours, cuffs Reese to a railing and escapes.]]
** [[spoiler:When we see Root in the season finale, she plays the part of a meek therapist who is being hunted down, giving no evidence of her true nature until we see her shoot a woman from behind and hold Finch up at gunpoint. Technically, she ''was'' the victim of the episode, but that was because she put a hit on herself so she could find the heroes who would come and rescue her.]]
* The trope name is used outright in ''A Place to Call Home'' by Carolyn to describe Regina while speaking to Anna.
* ''Series/{{Scandal}}'': [[spoiler: Becky, Huck's girlfriend]] turns out to this. No one could have ever suspected this person of shooting the President and framing Huck for it, or being such a murderous psycho in general.
** In season 7, [[spoiler: President-elect Frankie Vargas is killed on stage right after winning the election. This leads to a complex series of events ending with Millie voted President by the Electoral College after choosing Frankie's widow, Luna, as her VP. On the night of the Inauguration, Liv confronts Luna on how she was the one behind her own husband's murder, all as a plot to be named President herself. Luna defends herself on how Frankie would have had to make compromises and not get enough done. "Imagine what Jackie Kennedy could have done after Dallas," Luna says, making it clear she thinks she could have achieved Frankie's plans better. She pays for it by being forced to kill herself.]]
* Alan Harper on ''Series/TwoAndAHalfMen'' is the kind of guy who has spent his whole life living by an arbitrary morality, and is now mad that he hasn't reaped the rewards he thinks he deserves for it. Yes, [[ButtMonkey life hasn't treated him all that well]], but a lot of that is because Alan is a spineless doormat; he is incredibly resentful against his brother, who lived in hedonistic revelry that Alan secretly wanted himself, but never allowed himself to go for because he thought that the universe would automatically reward him for his passive aggressive nice guy act. In the last few seasons of the show, however, he seems to have realized this, and consequently has relinquished all pretenses of being a NiceGuy.
* Eva from ''Series/{{Awkward}}'' When you first meet her, you'll think she's nice and hip, if a little pretentious. Then she'll start going after Matty and you'll realize she doesn't have a soul.
* Shirley Bennett in ''Series/{{Community}}'' tends to use a sugary-sweet personality and her devout religious beliefs to conceal and avoid dealing with her many personality flaws, including an extremely short and vicious temper, judgmental and hypocritical self-righteousness, mild racist beliefs and what is at times a very bitchy and nasty personality.
* Jim Hobart of ''Series/MadMen'' initially appeared to be very congenial when dealing with Don and the partners of SC&P, but he ultimately reveals himself as quite sexist and petty when dealing with Joan's frustrations.
* Felix Khoury from ''Series/TrailOfLies'' may look like a dedicated son and loving brother at first, in actuality he's a very [[ManipulativeBastard conniving person]] who would stop at nothing to ensure that he is the only heir to his parents' fortune and also to take over control of the hospital his family owns.
* Everlyn Sharp/Artemis in ''Series/{{Arrow}}''. At first she appears to just be a JerkWithAHeartOfGold BrokenBird, until [[Recap/ArrowS5E7Vigilante "Vigilante"]] reveals [[spoiler: she's TheMole, working for [[BigBad Prometheus]]]].
* ''Series/KluenCheewit'': Sathit's first impression of Jeerawat. He completely believes she's a horrible person who killed his fiancee.
* ''Series/MillionYenWomen'': Shin's rival writer Yuzu Hanaki. He puts on a friendly face for his media appearances as writer who is successful among readers and critics alike, but can be quite mean once the camera's aren't running.
* ''Series/DeusSalveORei'': Princess Catarina of Artena puts on the PrincessClassic facade, but she is actually an ambitious, militaristic WarHawk that wants to expand her kingdom's domain even further and is also a rotten person to the core saying she will not be "weak and soft" like her father [[TheGoodKing King Augusto]], whom is painfully aware of her nature and tries to set her right.

[[folder: Music]]
* In ''[[http://www.youtube.com/watch?v=1S7YxfZiJqM Flower of the Plateau]]'', [[Music/{{vocaloid}} Mikulia]] is a florist [[spoiler: but she actually was an ex-prostitute who even ''kills'' two people, an ex-suitor/client and ''[[OffingTheOffspring her own son]]'' because they're the only ones who know that]].
* Progressive rock band Music/CoheedAndCambria makes a reference to this in their song "Welcome Home", with the "bitch" context taken a little up:
--> ''"A whore in sheep's clothing, fucking up all I do."''
** Debatable. Considering the song is about [[AxCrazy The Writer]] not only fantasising about killing his ex girlfriend, but also talking to his bicycle, [[UnreliableNarrator one wonders how much of The Writer's side of the story we should believe]].
** The song is featured in the rhythm game ''VideoGame/RockBand'', where the same line is changed to "A wolf in sheep's clothing, mucking up all I do".
* The Music/ElvisPresley song, ''Devil In Disguise''. At first the girl being described is an angel, but Elvis sees through it.
* Referenced vaguely in Music/MumfordAndSons' "Little Lion Man".
--> ''"Your grace is wasted in your face. Your boldness stands alone among the wreck."''
* By {{Word of God}}dess, Music/SaraBareilles considers '''herself''' one of these. She's said at more than a few interviews that she finds it very amusing that she can fill her albums with angry songs that chew people out or tell people off, and people turn around and love her for it. In her words, "You can be a total bitch, but if you say it in a [[LyricalDissonance happy, peppy, sweet way]], absolutely no one will notice."
%%* The titular Christine in "Devil in Disguise (Chrstine's Tune)" by The Flying Burrito Brothers is made out to be one.
* "Down At The End Of Your Road" by Music/JethroTull, a ''Broadsword And The Beast'' era song describing a man who, by day, is a well respected real estate businessman, yet, by night, is a JerkAss who messes with the neighbors in various ways.
* Music/DanielAmos's "Cloak & Dagger" (from ''Music/{{Alarma}}'') is about the character type in general, not about any specific examples:
-->There's Cold War tactics hidden in a smiling face\\
A pretty kind of poison that will leave no trace
* Music/TaylorSwift's "Blank Space" describes a woman who turns out to be this, and explicitly refers to herself as one before the second chorus:
--> ''"Darling, I'm a nightmare dressed like a daydream."''
* Set It Off has a song called "Wolf In Sheep's Clothing", which talks about someone who manipulates people and poses as a nice person.
* "Stupid Girl" by Music/{{Garbage}} berates a woman for faking innocence as they manipulate others.
* "2 Faced" by Louise plays this straight, being about two-faced people, but contains a line which plays with the traditional metaphor. She describes them as "sheep in wolf's clothing", nothing to do with [[SheepInWolfsClothing the trope of the same name]], but suggesting that two-faced people believe their behavior makes them hard and tough, but in reality they are weak and just follow the crowd.

* From [[Myth/ClassicalMythology Greek Mythology]], Hera in pretty much all depictions. Queen of the Gods! Goddess of Marriage! Nice entity, right? Wrong. On balance, we are also shown that she's the victim of some [[ExtremeOmnisexual truly outrageous acts of adultery]] by her husband [[BrotherSisterIncest (and brother!)]], Zeus. That being said, there are times that Hera actually got things right; why don't you ask Medea on how it turns out for Jason betraying her marriage?
* Aphrodite is actually a better candidate. Looks like the BrainlessBeauty, and seemingly too innocent to perpetrate a single evil act. But she regularly runs the gamut from [[{{Jerkass}} petty and mean]] to pure evil. But just like Hera, there are also times, depending on the version and the city state that it originated from, that Aphrodite [[PetTheDog actually showed compassion]], but good luck spotting them in between her mean outbursts.
* Grimhild in Myth/NorseMythology. She made Sigurd forget about Brynhildr so that her own daughter Gudrun could marry Sigurd. This ends up getting both Brynhildr, Sigurd, Sigurd and Gudrun's son and Grimhild's youngest son killed. Then she forces her daughter to marry Brynhildr's brother despite that he may want to kill Gudrun's brothers in revenge. Grimhild herself gets away.

[[folder:Newspaper Comics]]
* In ''ComicStrip/ForBetterOrForWorse'', when Elly is interviewing a replacement for Kourtney, she thinks the candidate seems like a nice person from her application, and wonders why she was let go. She calls up, and the woman on the other end seems polite up until she screams at her child for acting out. Elly politely removes her from consideration, having heard all she needs to.

[[folder: Professional Wrestling]]
* Allysin Kay wants people to think of her as a [[ProperLady classy lady]]. To this end she will compliment her opponents, give them plenty of room to enter and prepare, allow them to recover, as long as she is in control of things. Should a match ever become competitive Kay will get rough in a hurry, and has even baited a few people into traps that could have well been fatal.
* Wrestling/{{Maryse}}, in an angle with Wrestling/GailKim. She even began tag-teaming with (then-face) Gail, saying friendly things to her in English while [[BilingualBonus insulting her in French]]. ([[BilingualBackfire This backfired.]])
* Wrestling/{{Melina}} in her appearance at Maryland Championship Wrestling's "Ladies Night" event in 2015. She served as the enforcer in the MCW Women's Championship match between Amber Rodriguez and Wrestling/MickieJames, and ran Amber's henchmen out of the arena to keep them from interfering on Amber's behalf. However, after referee Wrestling/LisaMarieVaron was taken down by accident, Melina revealed her true colors and attacked Mickie, renewing their WWE rivalry. Melina was attacked by Varon, and Mickie went on to win the title.
* Tina San Antonio feigned an injury to get out of Wrestling/{{WSU}} tag team championship defenses with Marti Belle so she could try out for Wrestling/{{WWE}}. She revealed this after relieving [[Wrestling/CarleneMoore Jazz]], who was acting in her place, and right before choking out Belle.

[[folder: Tabletop Games]]
* In ''TabletopGame/{{Exalted}}'', the [[http://forums.white-wolf.com/cs/blogs/freelancers/archive/2010/04/09/ink-monkeys-vol-10-black-claw-style.aspx Black Claw Style]] of Supernatural Martial Arts is based entirely around this concept; most of the techniques of the style are variations on the WoundedGazelleGambit, and the final Charm in the style is a powerful attack that becomes unblockable, undodgeable, and even more powerful if its target is someone who genuinely loves the user of the style.

[[folder: Video Games]]
* [[MonsterClown Dimentio]] from ''VideoGame/SuperPaperMario'' is a polite, almost perpetually-smiling court jester who pretends to be on the side of the heroes. [[spoiler:Then, he tries to destroy reality.]]
** [[PsychopathicManchild Mimi]] also fits this trope, although she drops the "nice" facade within a few minutes of meeting Mario (when he breaks her vase). The player knows she's evil from the get go, though, [[spoiler:and she pulls a HeelFaceTurn at the end]].
** And in ''VideoGame/PaperMarioTheThousandYearDoor'', there's [[spoiler:Grubba]], who acts nice to Mario for most of the chapter, [[spoiler:but turns out to be a total bastard who's been using the chapter's MacGuffin to drain the life energy out of people later.]]
* Nur-Ab-Sal from ''VideoGame/IndianaJonesAndTheFateOfAtlantis'' is the spirit of an Atlantian king who Sophia claims as her spirit guide. Indy, as a scientist and a cynic, is less inclined to buy into the mumbo-jumbo of the spirit world... though, through his guidance of Sophia and various displays, Nur-Ab-Sal proves to be quite real on more than one occasion... [[spoiler: Real, really controlling, and really bad news. You initially think that Sophia is just protective of her necklace because she refuses to trade it or remove it, but gradually, with the right dialogue--especially in the team version--you realize that it's Nur-Ab-Sal who's possessive of Sophia. Upon reaching his "throne room" in Atlantis, he finally fully reveals his true colors by possessing her completely, claiming to Indy that the time for human frailty has passed, and dooming her to die there as his vessel.]]
* [=GLaDOS=] from ''VideoGame/{{Portal}}''. She's the AI programmed to take care of the facility, [[spoiler: but she killed all the staff members on ''Take Your Daughter To Work Day'']].
** [[spoiler: Wheatley]] from the second game is one as well.
* Yokuba/[[MeaningfulName Fassad]] from ''VideoGame/{{Mother 3}}''.
* ''Franchise/{{Halo}}''[='s=] [[DarkMessiah Prophet of Truth]] comes across as polite and affable at first to the rest of [[ScaryDogmaticAliens Covenant]], until he tries to commit genocide against the Elites, becoming crazed and hysterical by the end of ''VideoGame/{{Halo 3}}''.
* Atris, from the second ''VideoGame/KnightsOfTheOldRepublic''. She even wears white. Despite her [[GoodIsNotNice crappy attitude]], she presents herself as very much holier than thou; the quintessential perfect goody-two-shoes Jedi. In reality, she has turned to the dark side and caused countless innocent deaths. ExecutiveMeddling caused the extent of her evil acts ([[spoiler:causing the destruction of Katarr, the extinction of the Miraluka, and the death of hundreds of Jedi just because she loved and hated the Exile]]) to be cut from the finished game. If anything, she's a unique case in that she has no idea how bad she was until she's shown.
* In the beginning of ''VideoGame/DragonAgeOrigins'', Queen Anora seems like nothing but eye candy for [[UpperClassTwit King Cailan]], and, after his death, became the justification why her father should be the regent in the absence of a king. Towards the end of the game, you have to [[DamselInDistress rescue her from a castle where she is kept against her will by her father]]. Once you have saved her, it turns out that she had been running the kingdom all the time. That her father arranged for the death of her husband seems not to be bothering her too much, but she isn't going to let him take away ''her'' kingdom. She agrees to marry her late husband's half-brother to strengthen her claim as the queen, but only under the condition that she keeps running the show and ''he'' is going to be only for show.
** Sister Petrice plays one in ''VideoGame/DragonAgeII'' as she manipulates events in order to start a war with the Qunari.
** In ''Videogame/DragonAgeInquisition'', Empress Celene of Orlais is always courteous to the Inquisitor and projects the image of a peaceful High Queen. The prequel novel ''Literature/TheMaskedEmpire'' shows that she's a scheming manipulator who makes ''Anora'' look nice. She justifies her actions as being for the good of the Empire, but [[spoiler:murdering thousands of her subjects [[FantasticRacism (all elves)]] just to keep them from being used by a rival]] is not the kind of plan a good person would even consider, let alone put into action. Neither is [[spoiler:faking an assassination attempt on herself, a farce that caused the deaths of all her servants, including her lover Briala's parents]]. While none of the potential candidates the Inquisitor can support to rule Orlais are wholly good people, Celene is arguably the most morally repugnant of them all judging by her actions. But she's always very polite.
* ''VideoGame/BaldursGateII'': Aerie comes across as the sweet, innocent [[TheWoobie Woobie]] of the group for most of the story, but gods help anyone in a romantic rivalry with her. It's telling that Jaheira, whose status as a short-tempered {{Tsundere}} is the stuff of legend, has the clear moral high ground when the two of them fight over a male player character.
* ''VideoGame/{{Darkstalkers}}'': B.B. Hood/Bulleta. Well, hopefully. If it's ''not'' just an act, she's even more AxCrazy than she seems, which is saying a lot.
* Athena in the ''VideoGame/{{God of War series}}''. She plays [[MentorArchetype The Mentor]] role for most of the first game, [[spoiler:and in the third, though posthumously, only to reveal her true nature after Zeus is killed. When Kratos sacrifices himself to release Hope to all of humanity, Athena wails, "You fool! That was supposed to go to '''me!''' The mortals won't know what to do with it!"]]
** Actually it's implied that this was ''God of War III'' only. The box's evils infected the others so it may have influenced her as well. She also states that becoming a ghost caused her to "see the bigger picture" so it's quite possible that she only fell prey after death and may have genuinely cared about him in games one and two. Hell Zeus himself flat out states she refused to betray him.
* [[spoiler:Adachi Tohru]] in ''VideoGame/{{Persona 4}}'', in the Normal/True playthrough.
** [[spoiler:Izanami]] might be a more subtle example. [[spoiler:She's a goddess who gives people incredible power and sits back as two of them endanger the lives of innocent people, and ultimately ends up trying to kill you]]. Her disguise? [[spoiler:An androgynous, and relatively friendly gas station attendant.]]
** [[spoiler:Ikutsuki]] in ''VideoGame/{{Persona 3}}''.
* [[spoiler: Scott Selby]] in ''VideoGame/HeavyRain''. At first [[spoiler: he]] comes across as a nice, compassionate [[spoiler: guy]], who even [[spoiler: rescues a suicidal mother and looks after her baby]], but [[spoiler: is actually the Origami Killer]].
* [[spoiler: Fal]] from ''VisualNovel/SymphonicRain'' who only acts nice to the protagonist in order to take advantage of his musical talents.
* [[spoiler: Paz]] from ''VideoGame/MetalGearSolidPeaceWalker''. She introduces herself as a sweet college student longing for peace in her beloved country, Costa Rica. Even after knowing that her "professor" works for the KGB, Snake decides to accept the mission just for the sake of this girl, because he thought that her feelings were genuine. [[spoiler: But then she turns out to be the game's final boss when she steals YOUR beloved Metal Gear ZEKE, pilots the damn thing in ''[[RuleOfSexy her underwear]]'', and tries to blast you with a railgun. She actually works as triple agent for the KGB, CIA, and mostly Cipher the proto-PATRIOT. Thank God Snake then blows her ass out of the Metal Gear, into the ocean.]]
** [[spoiler: Her actions also serve as a testament to how far Zero and the Patriots have fallen in the past ten years, as its revealed that she was scared to death of failing them and considered inciting their wrath a FateWorseThanDeath; indeed, her diaries reveal that she actually [[BecomingTheMask Became The Mask]] to an extent and wished she didn't have to do what she did.]]
* [[spoiler: [[YamatoNadeshiko Yaobikuni]]]] from ''[[VideoGame/{{Onmyoji}} Onmyōji]]'', to the surprise of ''everyone''. [[spoiler: She's]] been genuinely nice and helpful for a good while before all of a sudden [[spoiler: revealing herself as TheDragon to [[GreaterScopeVillain Yamata-no-orochi]] and nothing is going to stop her from awakening and setting him free. Ufufu.]]
* Given the lighthearted nature of the series, [[CuteMonsterGirl Pamela]] from ''VideoGame/{{Atelier}}'' is a PlayedForLaughs case. Well, she's not evil, but some things she does are not very...nice.
** In Trinity Universe, she more or less states that she does those things only because that's how ghosts are supposed to behave. She genuinely is dense to the point that she doesn't realize what she does can be construed as 'evil', and all she really wants is a friend to play pranks on. Even when she goes ubercreepy and helpfully hopes you'll die soon, it's only because she thinks that way you can have fun being ghosts together with her.
* [[spoiler: Mary]] from VideoGame/{{Ib}} is one. At first, she appears to be a visitor that became lost in the art gallery like Garry and Ib, but [[spoiler:she's actually a living painting who is willing to trap them there so that she'll be able to escape to the real world]].
* Numnu from ''VideoGame/SuikodenTierkreis'', although this is usually PlayedForLaughs. He might seem to be a cuddly, adorable [[FishPeople Porpos-kin]], but he is also good at putting people into troublesome, or even outright dangerous, situations.
* [[spoiler: Levin, aka the third World Eater Raksha,]] from ''VideoGame/SoulNomadAndTheWorldEaters'' combines this with ObfuscatingStupidity and spends most of the game pretending to be a good-natured goofy moron. Disturbingly enough, while he isn't good-natured or moronic in the slightest, he still comes across as a little goofy [[spoiler: when Trish confronts him]]. This is also one of the rare cases where, depending on RelationshipValues, the person in sheep's clothing can end up BecomingTheMask.
* ''VideoGame/DragonQuestIX'' has Mayor Bryce, who runs the struggling Port Llaffan. While he treats Jona kindly, acting like a surrogate father for the recently orphaned girl, he's mainly interested in abusing her ability to summon the great whale, Leviathan. When she says that she's not comfortable overusing that power, he immediately replies, "Well, it's not like you can do anything ''else'' for us, useless girl." It's not simply a matter of helping their village survive, either; he keeps her summoning to the point where everyone completely abandons their fishing as useless. And even before she developed her power, when they were honestly struggling to survive, he ''still'' wouldn't let anyone else use his private fishing hole...better described as an entire ''coastline''.
* Randy from ''VideoGame/ValkyriaChroniclesII'' qualifies. He's the ideal student council president, comforting those who are down and out and helping old ladies across the street. And then you bring him into battle...BANG BANG BANG PLOP. [[SarcasmMode "How unfortunate."]] The whole nice guy thing was just a facade so that he could set himself up for a leadership role. God help you if he perceives you as a threat to his role as a leader and the center of attention.
* In ''VideoGame/WorldOfWarcraft Cataclysm'', it turns out that Hope Saldean, the kindly adopted daughter of the Saldean farmers who cares for the people of Westfall, is actually Vanessa [=VanCleef=], who seeks to revive the Defias Brotherhood and avenge her father's death.
* Captain Shannon from ''VideoGame/TheOrionConspiracy''. He seems to be a nice guy, giving a eulogy to Danny, Devlin's son, and letting Devlin say something at the funeral. He seems to care very much about the crew (notwithstanding some hostilities between him and the engineer Meyer), and is a little condescending towards Devlin, on the grounds that Devlin is middle-aged and Shannon is in his prime. Shannon also seems to be rather anal about the rules. Then, when [[spoiler: Kaufmann]] is murdered, Shannon blames Devlin for the murder, ignores Devlin's protests of innocence, has Devlin imprisoned, and decides to cover up the murder, keeping it between himself, [=LaPaz=], and Ward. So you would think, what a sleazy guy, right? Then Devlin and Shannon have a confrontation later on and it is revealed that [[spoiler: Shannon blames Devlin for the death of Shannon's wife, so he murdered Danny as part of his revenge, then he murdered Kaufmann to frame Devlin, and now he is going to murder Devlin]]. Now ''that'' is a Bastard in Sheep's Clothing! Good thing [[spoiler: Meyer]] intervened before anything else happened.
* Luca from ''VideoGame/ArTonelico2''.
** Harvestasha in the sequel, very {{Moe}} in an appearance and has a very squishy voice, but doesn't hesitate in disabling her trusted friend in an attempt to wake up a PhysicalGod.
* James Tobin from ''VideoGame/InThe1stDegree''. He seems like a nice guy who got caught in a bad situation at first. However, it will become clear that this is only the image he is trying to project, as he is trying to not be found guilty of murder and grand theft. Luckily, he is not very good at projecting this image. In fact, if you play the game right, you'll be able to make him lose his cool completely, and then he will show himself for what he is right in front of everybody in the courtroom.
* [[spoiler: Jeannie May]] in ''VideoGame/FalloutNewVegas'', who gets found out during a quest to find out who [[spoiler: sold Boone's wife to Legion slavers to have her lead out to be assassinated in front of the local tourist attraction, later]], and nothing of value was lost.
** Clanden appears on the surface to be a normal, friendly man, but is in fact a brutal serial killer who makes snuff films of his victims.
* ''VideoGame/TheLegendOfZeldaTheWindWaker'': Tingle is perky, cheerful, and near-sycophantic when talking to Link, but if you talk to Ankle (the guy in pink), he reveals that he's Tingle's younger brother, and Tingle is incredibly abusive, but on days when you visit, he's so much nicer (he does not, however, specify if "so much nicer" is enough of an improvement for Tingle's behavior to qualify as "nice" on its own)! If you talk to David Jr. (the guy in white), you find out ''he's'' not even related to Tingle; he's just some poor schmuck who happens to look like Tingle, and washed ashore one day after a boating accident, and Tingle has been forcing him to do menial labor ever since.
* Prince Fleaswallow from ''VideoGame/PaRappaTheRapper'' seems like a normal, but eccentric shopkeep obsessed with love at the local flea market. However, if you actually pay attention to his lyrics, he seems to [[AGodAmI have a god complex]], [[JustGotOutOfJail be on the run from the police]], and [[MoneyDearBoy only cares about making money]]. It's also implied the merchandise he sells is stolen, and that he'd be willing to steal someone's ''entire business''.
* In ''VideoGame/{{Disciples}}'' ''2'', Uther first appears as TheChosenOne who will save the Empire from ruin. The first hint that he's not the MessianicArchetype is the way he cruelly mocks the Dwarven King's grief over his lost son. During his coronation, Uther drops all pretense by murdering his father the Emperor with hellfire and summoning demons in the heart of the capital. He then reveals his true demonic form and his goal: to conquer Hell itself.
* ''VideoGame/TheWitchsHouse'': Ellen, [[spoiler:especially in Viola's body. She used Viola to get her body, tortured her by having her legs cut off and eyes gouged out and gave a powder to hurt her further, killed a frog after it helped her and its tadpoles, and, worse of all, laughed at Viola after her own father killed her]].
* ''VideoGame/LastWindow'' has [[spoiler: Dylan Fitchar]] who may come off as a bit of a NosyNeighbor, but is generally normal. In actuality, [[spoiler:he's TheMole for Nile]].
* Tsubaki Yayoi of ''VideoGame/BlazBlue''... Eh, sort of. Her polite, prim and dutiful nature is genuine, but she secretly harbours an [[{{Yandere}} unhealthy attraction to Jin]] and it occasionally leads to some [[GreenEyedMonster startling]] [[MurderTheHypotenuse behaviour]]. She's too three-dimensional to openly call her a bitch or a nice gal, but she has qualities of both.
* {{Transistor}}'s Sybil Reisz has this as one of her few given personality traits, apart from her [[VillainousCrush massive crush]] on Red.
* Even though Joshua from ''VideoGame/TheWorldEndsWithYou'' seemed like a rude little snot, he also looked like a generally nice guy. Even going as far as to [[spoiler: "Sacrifice" himself for Neku]] He just seemed like a nice, slightly lonely kid... He wasn't. [[spoiler: He was secretly the Composer, who had been using Neku THE WHOLE TIME, and was fully intending to destroy Shibuya. Oh, and that sacrifice I mentioned earlier? All part of his plan]]
* In the near-endgame of ''VideoGame/{{Bravely Default}}'', it's revealed that [[spoiler:Airy was working for the main antagonist of the game, and was following the party in order to convince them to purify the crystals, which would infact do the exact opposite of saving the world, which is what Airy had been telling the party]].
* [[spoiler: [[PsychoPsychologist Dr. Bumby]]]] in ''Videogame/AliceMadnessReturns'' is a creepier example. He pretends he's trying to help Alice get better, but he's a Complete Monster. Alice finds out that he's been brainwashing children into acting as prostitutes for him and was trying to do the same to her. [[spoiler: It's also revealed that he [[MoralEventHorizon started the fire that killed her family, blamed her for it,]] and [[RapeIsASpecialKindOfEvil raped Alice's sister]] after she rejected him. He's revealed to be the BigBad in the end of the game as well, causing Alice to slowly lose her mind so he could gain from her insanity.]]
* [[spoiler: Jane]] from season two of ''VideoGame/TheWalkingDead''. At first [[spoiler: she]] appears cold and aloof, but slowly warms up to Clementine, becoming something of a [[spoiler: big sister to her]]. [[spoiler: She's]] also one of the most level headed and experienced members of the group, who eventually [[spoiler: [[DefrostingIceQueen defrosts, becoming a valued ally.]]]] However, once episode five rolls round, [[spoiler: she]] deliberately provokes [[spoiler: Kenny]] into a heated fight by [[spoiler: taunting him about his dead family,]] then [[spoiler: hiding the newly born AJ in sub-zero temperatures and leading him to believed that he'd died.]] In one scenario, this causes Clementine to [[spoiler: [[MurderTheHypotenuse kill Kenny]]]]. And all of this happens because [[spoiler: Jane wanted Clementine all to herself]].
** Season Three has [[spoiler:Joan, one of the leaders of the New Frontier. On the surface, she appears as a kindly old lady who bakes cakes in her spare time and is unaware of the crimes committed by those under her. In reality, she's a ruthless monster who organized raids on peaceful settlements, usurped control from David, and justifies her crimes by saying that she didn't want to lose anyone else after their last bad winter. She even almost sounds sarcastic when "apologizing" to David for being responsible for his daughter's murder]].
* [[spoiler:[[CatFolk Dame Caterline Demaiou]]]] from ''VideoGame/AviaryAttorney'' is [[spoiler: the elegant bourgeois daughter of a wealthy businessman, seemingly falsely accused of murdering a colleague of her father's. After the court case is over, and her innocence is 'proven', she reveals that she actually did murder the man she was accused of killing in order to increase her father's share in his train company. She shows no remorse about killing a man and framing another for the crime, and is a KarmaHoudini in 2 of the 3 possible endings]].
* King Radovid from the ''[[Franchise/TheWitcher Witcher]]'' series. In the [[VideoGame/TheWitcher first game]], he presents himself as a friendly ReasonableAuthorityFigure, though his connections to the Church of the Eternal Fire and its subsidiaries in the Order of the Burning Rose and Salamandra imply he's been making power plays on Temeria. In the [[VideoGame/TheWitcher2AssassinsOfKings second]], he's a ruthless bastard who tortures people and takes every opportunity to expand his domain, but his actions are still [[PragmaticVillainy mostly rational]]. By the time the third game comes around he has shown his true colours as a murderous, gibbering lunatic who makes the invading [[EvilEmpire Nilfgaardians]] look downright ''benign'' by comparison.
* In ''VideoGame/PokemonSunAndMoon'', we have [[spoiler: Lusamine, the president of the Aether Foundation]]. ''Where to get started on this one?'' Well, [[spoiler:she emotionally abused her son, Gladion, and her daughter, Lillie. Conducted secret experiments on the Pokemon she "Saved", '''''froze them so they'd stay the same''''', and even secretly had the help of Team Skull, the organization Aether Foundation was supposedly against! It's also worth mentioning she has an ''obsession'' with Ultra Beasts, creatures from another dimension that are essentially the {{Eldritch Abomination}}s of the Pokemon universe. However, this might be Subverted with the revelation that she was once very loving in the past, until she gained contact with UB-01, also known as Nihiligo, whose Neurotoxins caused her to become the Bitch in Sheep's Clothing she is. It's ambiguous as to how abusive or loving Lusamine was before the effects of Nihiligo's Neurotoxins]].

[[folder:Visual Novels]]
* Many characters in the ''Franchise/AceAttorney'' games are like this, and they're usually the true culprit of the crime.
** [[spoiler: Dahlia Hawthorne]] looks [[TastesLikeDiabetes sweet enough to give one cavities]], but is, in actual fact, [[spoiler: a bitter serial killer]].
** ''Apollo Justice'' has [[spoiler: Alita Tiala, a seemingly loving, devoted fiancée to Wocky, the defendant of Case 2, who is, in fact, marrying him because she and the victim of the case were the only two people who knew that Wocky was going to be dead soon. In fact, she carried out the murder to prevent being ratted out, and blamed it on Wocky]].
** Subverted in T&T case 2, where everyone expects this of Desiree, but she's genuinely a nice person.
** Deliberately invoked in ''[[VisualNovel/AceAttorneyInvestigations Investigations]]''. [[spoiler: Colias Palaeno was designed to be as friendly and sweet as possible to make veteran players suspect him right off the bat. In fact, he's exactly who he presents himself to be, and was just Manny Coachen's pawn.]]
** Zig-zagged in ''Investigations 2''. At first, it seems like Patricia Roland (Mari Miwa in Japanese) is a warden who genuinely cares about the inmates and animals like they're her family, [[spoiler:then it starts seeming otherwise as suspicion starts pointing towards her for Knightley's murder. Then we learn that she only committed it out of fear and frustration, because she believed he was one of Dogen's henchman, who was coercing her into cooperation. We then learn that she actively took bribes from [[ScrewTheRulesIMakeThem Blaise Debeste]], was an integral part of the President's assassination and fake kidnapping, and was apparently brutal to Simon in his interrogation, and was wholly expecting Blaise to cover for her (i.e. by hiding and forging evidence) when Edgeworth found out that she killed Knightley.]]
** Phoenix Wright himself is a very light example. While he's a polite pushover to pretty much everybody on the outside, his InternalMonologue is generally filled to the brim with snide remarks directed at just about everyone. He also tends to pull the JustJokingJustification when he says "no" in a ButThouMust situation.
** ''VisualNovel/PhoenixWrightAceAttorneySpiritOfJustice'' has [[spoiler: [[BigBad Queen Ga'ran]], who initially appears to be a kind, caring woman who did what she thought was best for her daughter and country. In reality, she is an abusive, murderous [[TheSociopath sociopath]] who usurped her sister, had hundreds of innocents executed, and even attempted to have her own family members killed when she thought they stood in her way.]]
%%** [[spoiler:Matt Engarde.]]
%%** [[spoiler:Kristoph Gavin.]]
* To first time players of ''VisualNovel/SuperDanganRonpa2'', Hiyoko Saionji's [[OlderThanTheyLook childlike appearance and attitude]] during her introduction would most likely come off as adorable and some would even think she's going to be a sweetheart. That thought is ultimately crushed only seconds later when she reveals that she's laughing because she's playing with ants and likes the "pop" noise that happens when you crush them, and then snickers evilly and calls you a coward when you refuse to join her. [[FromBadtoWorse Her personality and habits just get worse from there,]] but her cute appearance never changes.
** Kokichi Ouma from ''VisualNovel/NewDanganRonpaV3'' seems cute at first glance (apart from the straitjacket), as the first time you meet him shows him sparkly-eyed and excited, but it turns out he's the Ultimate Supreme Ruler, leader of a secret society with over 10,000 members...or so he says, since he's a ConsummateLiar and {{Troll}} who likes to stir up drama for the other students. Like Hiyoko, he only gets worse from there, [[spoiler: with Chapter 4 revealing he used another student to commit murder, but Chapter 5 eventually subverts this trope, revealing that he was GoodAllAlong and that he detested the killing game.]]
** [[spoiler: Tsumugi Shirogane]] from ''VisualNovel/NewDanganRonpaV3'' is also one and manages to be even worse than Kokichi and Hiyoko as while Kokichi is a CardCarryingVillain and Hiyoko doesn't attempt to hide her {{Jerkass}} behavior, [[spoiler: Tsumugi pretends to be a NiceGirl only for her to be the BigBad of the game.]]
* Tokimi in ''VisualNovel/EienNoAselia''. Only Yuuto ever seems to realize it. Deep down, she's really not so bad, though.
* Borderline example: Rin Tohsaka from ''VisualNovel/FateStayNight'', who combines this with JerkWithAHeartOfGold. She's not a bad person, but she's [[TallDarkAndSnarky Cool, Dark and Snarky]], rather than the "perfect honour student" image she shows to the rest of the school. The only ones in on her in on her real personality (barring [[TheHero Shirou]], who's a bit traumatised when he finds out) are her [[TheRival rival]] Ayako, who has a similar facade going on, and Issei, who served with her on the student council in middle-school and got to see her true, pragmatically ruthless nature. Sakura seems to have at least some idea too, [[spoiler:because she's her sister]]. She has rather mixed feelings, however, since she [[spoiler:worries about what Rin might do to Shirou in the war, but at the same time, clearly still loves Rin, and desperately wants to be acknowledged by her]]. How much of this you see depends on the route. In Fate, you see some of her kindness amongst her glorious snarkiness. In Unlimited Blade Works, her kindness is fully displayed. In Heaven's Feel, [[spoiler:she ''seems'' to drop the 'heart of gold' entirely and just becomes a bitch -- especially towards her sister, Sakura -- until the end of the final fight, where she [[CrowningMomentOfHeartwarming demonstrates that]] her bitchiness had really been a facade all along, as an attempt to persuade herself that she could, after all, [[ShootTheDog kill]] [[WoobieDestroyerOfWorlds Sakura]] if she had to]]. The True End of the Heaven's Feel route implies that she has dropped the "bitch" part entirely, at least as far as [[spoiler:Sakura and Shirou]] are concerned.
* Chiaki in ''VisualNovel/OurTwoBedroomStory'' is described as "gentlemanly" and having a "sweet face," and he exerts himself to come across as pleasant and cheerful to his co-workers. However, as the protagonist soon discovers, his true self is something less pleasant - though not unredeemably so, given that he's one of the possible love interests of the game.
* Jeff from ''VideoGame/{{Nicole}}'' is a mild example: due to [[spoiler:not wanting to be a burden on his grandparents after his mother abandoned him with them]], he has created his persona based on what the majority of the population wants to see, which is an all-around nice guy who excels at what he does and is helpful and friendly. In truth, he's a bit off his rocker, distant, has almost no empathy for others, and generally considers everyone around him complete idiots, but he's not actively malicious. Like Chiaki above, he's not presented irredeemable, and he's a potential {{Love Interest|s}}. [[spoiler:That being said, he becomes a ''far'' less mild and more malicious version when you find out that he's behind the recent kidnapping of three women -- even then, he's still redeemable, but ''only'' if he's Nicole's chosen {{Love Interest|s}}. Otherwise, he remains a SmugSnake who views others as subhuman.]]
* The waitress in ''VisualNovel/GrisaiaNoRakuen'' that married Robbie and waits on Yumiko is rude, passive aggressive and pushy despite her superficial politeness. [[spoiler:As a CIA agent that's usually much more stoic, she's probably pissed at the cover job she has to take.]]
* ''VisualNovel/FaultMilestoneOne'' has two. [[spoiler: Years after the stabbing incident, the original Rune became well behaved, on the surface. However, she still continued to do violent acts, such as mutilating small animals, in secret. The end of the VisualNovel suggests that Selphine is one too, as she suddenly pulls a 180 from her typical, sweet self and demands that Ritona should not outright kill Melona right on the spot, as she wants to question Melona, but Ritona can tear Melona apart if she wants.]]
* [[spoiler:Miyo Takano]] in ''VisualNovel/HigurashiWhenTheyCry'' seems like a kind and supportive [[spoiler:nurse]], but turns out to be a [[ManipulativeBastard manipulative]] villain who [[TheChessmaster caused all the bad events in Hinamizawa]].
* The Huggables from ''VideoGame/BattleBears'' act all kind, but don't fall for their facade, or they'll hug you so hard you get crushed to death.

[[folder:Web Comics]]
* ''Webcomic/VampireCheerleaders'': Heather may have seemed sweet and innocent, but it didn't take much for her to reveal her true colors, and it didn't take long either. All she needed was [[EvilFeelsGood a taste of power.]] After choosing to become a vampire, she [[http://www.vampirecheerleaders.net/strips-vc/meet_the_parents_3 turned on]] [[http://www.vampirecheerleaders.net/strips-vc/meet_the_parents_4 her own parents]]; reducing them to being [[http://www.vampirecheerleaders.net/strips-vc/heather_gets_a_baby_sister her mindless slaves.]]
* Zola, in ''Webcomic/GirlGenius'', seems to be an innocent, rather ditzy pawn of high-ranking plotters, but she's really [[spoiler:a calculating villain, fully aware of what she's involved in, and possibly the biggest threat Agatha faces]].
* ''Webcomic/{{Drowtales}}'': Snadhya'Rune comes across as a ditzy Napoleon Bonaparte; power-hungry but willing to aid the common masses in exchange for her absolute rule. Basically, she states her liberal-idealist intentions and has every possible threat to her rule slowly obliterated through war, betrayal, and propaganda. Until the ''clusterfuck'' that is Chapter 46: [[spoiler:After being injured for the first time ever in the comic, she breaks the masquerade and freaks the fuck out, murdering everyone within a ten yard radius. And may have destroyed her castle in a fit of rage if not for Mel's intervention. Later, her firstborn daughter Kalki is busy trying to use the airship to lay waste to Ariel's squad. She proceeds to destroy Kalki's physical body by using a magical grenade that manifests as ripper hands. And call her a faulty tool]]. Hemophobic ''bitch'' is an understatement.
* Ryan from ''Webcomic/{{Sidekicks}}'' is introduced as another supublic that failed [[SuperheroSchool Justice College]] being sent to the Under Corps and he acts like any other corpsman, even trying to help the heroes when shit hits the fan. [[spoiler:He's actually Phantom, an infamous villain whose real appearance has never been seen and who possesses a [[MassHypnosis powerful mind control power]]. Having acted as TheMole for [[BigBad Metheos]] for a while, his cover is blown by a telepath he'd just finished controlling.]]
* ''Webcomic/SurvivorFanCharacters'': Bonnie used this trope to great effect in season 9, pretending to be a sweet and innocent girl to hide her ManipulativeBitch true colors. If not for an EngineeredPublicConfession [[SpannerInTheWorks staged by a seemingly useless robot]], she could very well have walked away with the million. She tried this tactic again in season 16, pretending to be Bonnie's kind therapist with "Bonnie" being an actress hired by her, but this time her tribemates saw through her act much more quickly.

[[folder:Web Original]]
* In ''Roleplay/TheGamersAlliance'', Desdemona and [[spoiler:Vaetris]] seem genuinely nice and likable people but underneath that kind exterior they're anything but. The former is actually a power-hungry, backstabbing schemer who killed one of the heroes and is currently manipulating King Marcus into marrying her in order to subtly take over the Remonian throne, and the latter is one of the four dreaded archdemons in disguise whose goal is to keep other races divided so that she can take over the world with her demon horde.
* WebVideo/TheNostalgiaChick combined this with a UsefulNotes/SarahPalin impression to try and [[TheStarscream overthrow]] the Critic during WebVideo/{{Kickassia}}. To a less homicidal extent, how she is normally. [[ComedicSociopathy There's]] [[ManipulativeBastard something]] [[BrokenBird darker]] underneath that [[GirlishPigtails cute]], girly [[HairDecorations exterior]].
* In the Travel Channel website-original animation "[[Series/NoReservations Anthony Bourdain's]] Alternative Universe", we see a fictional side of travel hostess Samantha Brown we don't normally see on the air, in the episode [[http://www.travelchannel.com/Video/following-the-footsteps-of-frankenstein-11695 "Romanian Rhapsody"]] (Sam's segment starts at the 1:40 mark). Seeing the burned corpse of the fictional Anthony Bourdain, she goes, "Yeah, NOW who's laughing, funny man?" Sam kicks the head off the body, then gets an evil look on her face as she goes, "Guess that 10:00 time slot [[PunctuatedForEmphasis just. became. AVAILABLE.]]" Spouting off to a nearby camera man, she tells him when she's calmer, "Go get the head and send it to Creator/{{Rachael|Ray}}. She'll appreciate it." One final rant, and then she gets the clapboard in front of her face. Once the clapper comes down, she's her normal smiling self again.
* ''Roleplay/SurvivalOfTheFittest'' v4 has Aaron Hughes as a male example. He starts out wanting to start an escape plot, but throughout the game, he {{manipulat|iveBastard}}e every single character he comes across, and eventually decides to play the game conventionally while still keeping the guise of the leader in an escape plot. Ashlie Jackson of ''Evolution'' is also hinted to have been one of these before being put in the experiments, and although her power rendered her unable to pull it off as much, she attempts to pull off a CuteMute facade at one point. And as early as his first appearance, Simon Leroy of ''Virtua'' is already shaping up to be a male example, who started out the game attempting to get [[ShrinkingViolet Sycanus Appletin]]'s trust by pretending to be a NiceGuy...while planning to [[ManipulativeBastard use her trust to his advantage]].
* Solange of the Literature/WhateleyUniverse started out this way. As a frosh, she was kind and understanding to Montana even though he looked like a sasquatch... and then she publicly humiliated him. All so she could force her way into the top clique of the school.
* [[http://akaichounokoe.deviantart.com/gallery/?q=paper+#/d4z3yme Toki is kind and gentle to some but bitchy to others]] Actually, make that abusive
* This article of [[http://www.heartless-bitches.com/rants/niceguys/niceguys.shtml [=HearlessBitches.com=]]] is a rant about the EntitledToHaveYou sort of person.
* Esmeralda on ''WebOriginal/TheWarComms'' is a variation; rather than everyone thinking she was gentle and sweet they thought she was too passive and whiny to do any real damage. The "sweet and proper lady" image was her own insistence, even as her claws started coming out...[[http://fandomwar.dreamwidth.org/1855.html?thread=128319#cmt128319 and then this happened]].
* ''WebAnimation/{{RWBY}}'':
** Emerald Sustrai has a knack for masking a cold personality under a polite façade. She acts very sweet to the old shop owner while trying to find the location of someone she's looking to murder in cold blood, stealing his wallet in the process. During the tournament, she is very friendly and cheerful in conversation with the show's eponymous heroines, but when they part ways, Emerald immediately begins telling her partner Mercury about how much she despises them; [[EvilIsPetty she apparently can't comprehend how they could be so happy all the time]].
** Whitley Schnee, Weiss' younger brother introduced in Volume 4, initially appears to be a friendly, good brother and a perfect son, encouraging and supporting Weiss. As it turns out, [[spoiler: it was all an act to get Weiss to look bad in front of their father, and ensure that Jacques viewed him as the sole viable heir to the Schnee Dust Company, especially as Weiss and Winter rebel against his ControlFreak nature.]] However, Weiss is suspicious of him from the very start, pointing out how weird it is for him to speak respectably about their oldest sister Winter or support Weiss in the first place when she knows for a fact that Whitley has never liked either of them.

[[folder:Western Animation]]
* ''WesternAnimation/AmericanDad'':
** Francine occasionally leans into this (or BewareTheNiceOnes on lighter occasions), though, granted, she is [[WhatTheHellHero called out on it]] or handed an Aesop more often than Lois.
** Watching a few Christmas episodes will show you Santa Claus. Still thinking of the Jolly Ol' Saint Nick, aren't we? The few episodes he appears in will show that this version of the character is definitely not so jolly.
* Hama in ''WesternAnimation/AvatarTheLastAirbender'' is one of the creepiest examples. When first met by the protagonists, she appears as a sweet old lady with a sympathetic backstory and a mentor to Katara. [[spoiler:It eventually turns out she is a crazy sadistic woman who created the ability of Bloodbending and let her obsession with revenge toward the Fire Nation overcome her, causing her to kidnap and sequestrate Fire Nation civilians.]]
* Portia Demwiddy, from the ''WesternAnimation/{{Arthur}}'' episode, "Little Miss Meanie," definitely fits this trope. She's a contestant in a talent contest that Muffy and Lydia join, and acts all nice and sweet to the judges. But backstage, Portia is revealed to be a snob and a bully as she tells Lydia to drop out of the competition, saying that she has an unfair advantage of being in a wheelchair. She then does the same to Muffy, except she says her unfair advantage is that she's rich. Portia's true colors are revealed during the talent show when she is doing her act, a ballet dance, only for her spotlight to burn out and she's told that she'll have to do her dance without it. Portia gets angry at this, claiming that she needs the light, calls it unacceptable and orders someone to be fired right before she throws a temper tantrum on stage in front of the whole audience.
* ''WesternAnimation/BarbieMariposa'' has Henna, who is Mariposa's friend at first until she poisons the Queen and nearly kills all of the fairies in Flutterfield so she can take the throne.
* Ferris Boyle from ''WesternAnimation/BatmanTheAnimatedSeries'' episode "Heart of Ice." While he pretends to be a humanitarian, he is really a callous monster who cares only about money. Even Batman, who's usually pretty stoic, is horrified to the point of even muttering an audible "My God!" (an EXTREME rarity in cartoons in those days), when he discovers the full extent of what Boyle did. The only happy part in the whole episode is knowing that Boyle will face justice for his crimes thanks to Batman.
%%* Marcia from ''WesternAnimation/BlinkyBill'' is basically this mixed with SociopathicHero.
* In ''WesternAnimation/CodenameKidsNextDoor'', Numbuh 3's little sister Mushi, at first, comes across as being just as childish and ditzy as her older sister. However, when she is stuck alone on the space ship with Cree and Numbuh 5, she gives a speech about how they should stop fighting because sisters are supposed to care about each other and be friends. As the teenage villain stops to think about this, the little girl pushes her out of the airlock, turns to Abby, and says "older sisters always fall for that mushy stuff". In her next appearance, her [[BeneathTheMask true colors]] are revealed as she stabs her sister's stuffed animal and is sent to her room forever. After that, she becomes a full-fledged villain and creates a spanking monster to attack kids.
* ''WesternAnimation/TheFairlyOddParents'':
** Subverted when Timmy summons a pop star for his babysitter to forcibly marry, expecting that he will be an example of this trope...however, he turns out to be a very nice and easygoing guy.
** Played straight with Vicky. She acts nice and gentle in front of Timmy's parents but when they're not around, she's a heartless, evil bitch who constantly goes above and beyond to make Timmy's life a living hell, and is the very reason why Timmy is miserable enough to have fairy god parents in the first place.
* ''WesternAnimation/FamilyGuy'':
** Lois definitely falls here in the episodes where David Zuckerman isn't involved. Granted, she is a sensible person and the usual voice of reason, but really get her going and she can do some rather questionable things and not bat an eyelash. Can't even get the courage up to say "I Love You" to her daughter [[ButtMonkey Meg]] (she merely mumbles it) on her ''wedding day, no less''. Lampshaded in one episode where she is described as "more of a bitch than she lets on."
** Most formerly pleasant characters or StraightMan types have gained extreme JerkAss traits that makes them into this trope. The frequent ComedicSociopathy in the show has arguably lent to the more openly JerkAss characters, like Stewie, actually having more genuine redeeming aspects than the {{designated|Hero}} "nice" ones, such as Lois.
** The [[TastesLikeDiabetes undoubtedly overly sweet New Brian]] bonded with the family so well that he seemed to be a perfect replacement for Brian until Stewie found out something incredibly dark about New Brian; the dog humped Stewie's teddy bear, Rupert, and New Brian rubs salt in the wound by saying that every time Stewie holds Rupert, the bear will think of New Brian instead (and this is complete with a smug grin). Stewie proceeds to kill him, chop him into little pieces, and toss the body in the garbage.
** Bonnie counts here as well. In "Go Stewie Go" she admitted to Lois that she cheated on Joe before, and encouraged her to do so as well instead of talking to Peter about how him calling Lois old was hurting her feelings. She attempted to cheat on Joe again in "Foreign Affairs", but was stopped by Lois bringing Joe there to stop her. [[TheUnfairSex Then she acts like such a betrayed victim when, after acting cold and indifferent to Joe, he cheats on her.]] And in "And I'm Joyce Kinney" when Joyce Kinney reveals in her news broadcast that Lois had done a porno, Bonnie immediately runs over to the Griffin house to point at Lois and call her a slut.
** When Chris dates a girl with Down Syndrome, she appears to be nice, but Chris finds out later on that she's a controlling and stuck up bitch that expects her date to do everything for her. Chris finally snaps and calls her out on it.
* ''WesternAnimation/{{Futurama}}'':
** Leela dates the Mayor's Aide, and he pulls strings to get her nice perks, before discovering that he was a creep who deprives orphans of fun and commits other such selfish acts to get those perks.
** Mom maintains the image of a grandmotherly industrialist, but she is secretly a bitter old hag.
** Hubert Farnsworth is implied to be this. Most of his actions cause problems, and it is hinted that he has multiple doomsday devices. The slogan of his delivery company, Planet Express, suggests that all crews are expendable and the Fry-Leela-Bender trio whom he cheerfully sends off on very dangerous missions are not his first crew. Furthermore, the Professor once had a relationship with Mom, and even created albino atomic apes for the sole purpose of proclaiming his love for her. Last, but not least, he presents himself as a fairly nice person in the pilot, but later on is quite mean to his own distant ancestor as well as the latter's love interest. Considering all these facts, Hubert's charming and harmless-seeming senility [[ObfuscatingStupidity could be just]] [[ObfuscatingInsanity a very good act]].
--->'''Universe A!Farnsworth:''' I'm going home. Where's that blue box with our universe in it?
--->'''Universe B!Farnsworth:''' Oh, you'd like to get back to your ''evil'' universe, wouldn't you, and destroy your box with our universe inside it?
--->'''A!Farnsworth:''' Nonsense. I would never do such a thing unless you were already having been going to do that.
--->'''B!Farnsworth:''' Wha...?
--->'''A!Farnsworth:''' You heard me!
* Li'l Gideon from ''WesternAnimation/GravityFalls'' is an adorable child beloved by everyone. Just don't get on his bad side...
** Ditto for [[EldritchAbomination Bill Cipher]], who may seem chummy and [[FauxAffablyEvil affable]], but is really a murderous PsychopathicManchild of a RealityWarper.
* Literature/{{Goldilocks}} in the ''WesternAnimation/HappilyEverAfterFairyTalesForEveryChild'' is a mischievous girl who gets other kids in trouble, steals, and generally acts bad but acts innocent and sweet when needed (for example around her teacher). She even has a song bragging about how she can "get away with anything". By the end of the episode she's learned she can't.
%%* ''WesternAnimation/InvaderZim'': Tak from the episode "Tak the Hideous New Girl".
* Mrs. Gerkin on ''WesternAnimation/JimmyTwoShoes''. Her first appearance hypes her up as a MisunderstoodLonerWithAHeartOfGold, only to reveal in the last moments that she is, indeed, everything Jimmy feared. Her next appearance has her causing a ZombieApocalypse.
* The titular character of ''WesternAnimation/{{Kaeloo}}'' can be this at times. Examples include "Let's Play Courtroom Drama", where she [[ManipulativeBitch pretended to be leaving Smileyland]] [[ItMakesSenseInContext to get Mr. Cat to confess to a crime]], and Episode 58 where she sets up a horrible game show for Mr. Cat to compete on where he suffers ''even if he wins''.
* ''WesternAnimation/KingOfTheHill'':
** [[JerkJock Big]] [[BrokenPedestal Willie]] [[FauxAffablyEvil Lane]] in is known as a hero who won the Super Bowl for the Dallas Cowboys football team and adored for it among fans. He may seem like a cool guy who parties a lot, but he's really a selfish, annoying {{Jerkass}} who bullies people who don't treat him with respect. Even worse, he gains respect from the police force, who also view him as a hero, and doesn't receive punishment from them at all when he commits felonies. Hank Hill has a HeelRealization when he finds out that Willie has been violating the law and terrorizing the neighborhood, prompting him to stop Willie from ruining the lives of others around his once peaceful street.
** Luanne appeared to be innocent and sweet most of the time, but she did have some vindictive motives once in a while, like in an episode when Peggy was in a contest and Luanne got pissed off that Peggy didn't want her to do her hair and gets revenge on Peggy.
* From ''WesternAnimation/TheLegendOfKorra'':
** Hiroshi Sato seems nice at first. Cue episode 7 when he reveals himself as the EvilGenius of the Equalists who hates Benders with a passion. His real thoughts concerning Mako and Asami's romance are absolutely vile, and he calls Mako a "fire-bending street rat." He actually tries to kill Asami, his ''own daughter'', when she finds out. [[spoiler: He's no longer one in Season 4, where after years of being in prison, he comes to truly regret his actions and attempts to reconcile with Asami.]]
** Tarrlok also counts. He appears to be a politician who cares for the safety of the city, but that is just a cover for his real personality, a manipulative {{Jerkass}} that [[spoiler: plays most of the heroes, getting one of them to resign to position, almost got them killed, and even went into [[UpToEleven darker territory]] by creating laws that discriminate against non-benders, even being cruel on enforcing them. He is vicious enough to where he doesn't need a full moon to bloodbend]].
** Kuvira from Season 4; while she is stoic both in public and private, she is still courteous and encouraging to others... until someone questions her, or refuses to do something she wants. Then she starts threatening her targets with death or "Re-Education" until they fall in line.
* ''WesternAnimation/LesSisters'': In one episode, the AlphaBitch Rachel comes to stay at Wendy and Marine's house for the weekend. She is incredibly kind to the parents despite Wendy trying to tell them she's anything but nice, and she compliments Marine and gives her a free perfume, tricking Marine into believing that she is a nice person. When the parents go out for the night, Rachel shows her true colors by locking Marine and Wendy out of their own house for the night and throwing a WildTeenParty inside the house.
* ''WesternAnimation/MyLittlePonyFriendshipIsMagic'':
** Queen Chrysalis when disguised as Princess Cadance at least attempts to come off as the good pony she's impersonating, though she's not very good at it, and is very unpleasant to everyone but Shining Armor.
** The Flim Flam Brothers are a pair of traveling con men, and as such, appear friendly on the outside to trick ponies out of their money.
** Suri Polomare pretends to be friendly with Rarity before stealing her designs and taking advantage of her generosity.
** [[TheDitz Sonata]] [[EnthrallingSiren Dusk]], from ''WesternAnimation/MyLittlePonyEquestriaGirlsRainbowRocks'', is this- she seems like the nicest of the [[TerribleTrio Dazzlings]], but is in fact just as evil as the other two.
** Starlight Glimmer is a major antagonist who actually pulls off the 'sheep's clothing' part of this trope pretty well. She appears to be the friendly leader of a small community of ponies who willingly gave up their cutie marks to achieve equality and harmony, and while that is partly true, she also will force ponies to give up their cutie marks if they don't do so willingly, and is more of a cult leader than anything. She also doesn't practice what she preaches, as it's revealed that she never gave up her own cutie mark and mostly enjoyed having power.
** [[CuteAndPsycho Sour]] [[MoodSwinger Sweet]] from ''WesternAnimation/MyLittlePonyEquestriaGirlsFriendshipGames'', is also this, though in her case, [[TheBully the clothes don't fit very well]]- her attempts to seem nice feel [[TastesLikeDiabetes saccharine and transparently false]], and almost always immediately follows up the false sweetness with sour, openly malicious, non-subtle sarcasm. While near the end, she shows that she is perfectly capable of being genuinely nice, but even that is followed by abrasive bitterness. She seems to be [[AmbiguousDisorder bipolar]]
* Suzy Johnson on ''WesternAnimation/PhineasAndFerb'', though possibly only when it comes to girls her older brother Jeremy likes (and whom she thus feels are a threat to her status as his "favorite girl"). Apparently, she also torments [[TheBully Buford]], but the audience has never seen her do it.
%%* Becky Benson from ''WesternAnimation/{{Recess}}''.
* Angelica Pickles in earlier episodes of ''WesternAnimation/{{Rugrats}}'', while seemingly polite and sweet to adults, is actually a SpoiledBrat and a ControlFreak who constantly [[KickTheDog abuses her baby cousin]] and his friends. She was mostly this in the first season.
* First time you see her, Josephine from ''WesternAnimation/SamuraiJack'' looks more like a StepfordSmiler FemmeFatale; it's when her smile wears off that you realize why she's so good [[PsychoForHire at her job.]]
* ''WesternAnimation/TheSimpsons'':
** Reverend Lovejoy's daughter Jessica. Everyone ''believes'' that she's a sweet, innocent minister's daughter, but (much to Bart's dismay) she's actually a manipulative little bitch. At the end of the episode her father is revealed to be well aware of her hellish behaviour, but overlooks it (to the extent of covering his ears and singing hymns at the loudest pitch possible) [[NeverMyFault and tries to pass the blame onto Bart instead]]. Given the addition of the Lovejoys' very fickle and conditional devotion to the bible and society, the Reverend and his gossipy wife may also count as this trope.
** At her worst, Lisa Simpson can become one of these. She plays the humanitarian a lot, [[ItsAllAboutMe but she also defines herself by a need to be better than everybody else]]. Several times, when a character shows up and is able to do something better than Lisa can, she sets out to publicly humiliate them. This is lampshaded in the episode "Dial N for Nerder", when she and Bart think that they accidentally killed Martin. Bart feels guilty and wants to tell the truth and accept the consequences, but Lisa bullies him into keeping quiet to avoid her going to jail. At the end of the episode Lisa says that there is a dark twisted person under her self-proclaimed innocent appearance.
* ''WesternAnimation/SouthPark'':
** Stan's older sister Shelly pulls this act in her introductory episode around her parents, only to [[BigBrotherBully beat him up]] in their absence.
** Butters' grandma has been revealed to be one as well, bullying her poor grandson when no one is looking. Apparently, [[ThereAreNoTherapists there is no foster care]] in South Park.
** Don't fuck with Wendy Testaburger.
** A lot of the other elementary girls can be this, to different extents. Don't get in the way of their love for shoes.
** Barbra Streisand in "Mecha-Streisand", at first.
* ''WesternAnimation/SupermanTheAnimatedSeries'':
** Superman's archnemesis ComicBook/LexLuthor, whose charm enables him to be a VillainWithGoodPublicity.
** "[[Recap/SupermanTheAnimatedSeriesS3E8SupermansPal Superman's Pal]]" has Tina. At the office, she looks like a pretty, [[TheDitz ditzy]] teenage girl. She's actually a hard-punching manipulator who even Metallo calls cold.
* The [[BigBad Ice Dancers]] of ''WesternAnimation/TotalDramaPresentsTheRidonculousRace'' are this: seemingly nice with smiles plastered on their faces, but they have a more sinister side underneath, especially Josee. Jacques, on the other hand, seems to be more "Sheep" than "Bitch" at times, but the series does remind the viewers why they get along at all. Ennui calls Josee out on this in "Down and Outback" when she pretends to act friendly in an attempt to borrow his makeup.
-->'''Josee:''' ''(to Ennui)'' Oh! Hey there... buddy. Do you mind if I borrow some of your makeup? ''(smiles and laughs nervously)''\\
'''Ennui:''' Don't pretend to be friendly. It's gross.
* ''WesternAnimation/TheVentureBrothers'':
** Dr. Jonas Venture. When the show started, he was just shown as a God-like super-scientist and globetrotting adventurer who was just plain better than his son and heir, Rusty. But as the show went on, it was revealed that he was an extreme {{Jerkass}} who went back and forth between neglecting his son and putting him in situations of traumatizingly-high levels of danger. Further, the reason Rusty is such a failure who can't live up to his dad is because of his horrible upbringing which has left him a mental wreck.
** Rusty's brother Jonas Venture, Jr. seemed like [[AlwaysSomeoneBetter a nearly-perfect human being]] when he first emerged from Rusty's body. Only gradually was he revealed as a lousy husband and all-around self-involved jerk.
* Qilby from ''WesternAnimation/{{Wakfu}}''. He's practically unrecognizable the moment he ditches the Sheep's Clothing.
* Darcy from ''WesternAnimation/WinxClub'' does this in one episode. After seemingly saving Riven's life, she deliberately acts sweet and cutesy (she even says "My name's Darcy" while giving a big cutesy smile that make her two psychopathic sisters disgusted). Next episode, she's back to being a seductive and evil bitch who attempts to commit homicide against her rival for Riven (which shows how spiteful she is, given that she didn't even like Riven, and yet still wants to murder Musa just for liking him. Jesus).
* In ''WesternAnimation/XMenEvolution'':
** Pietro is introduced as one. At first, he pretends to be nothing more than a Rival, and even helps Evan in luring a trap against whoever's ripping him off. Then he reveals, in an awesome manner, that ''he'' is the one who's been messing with him, and leaves him framed for vandalism and theft.
** [[DatingCatwoman Kitty]] accuses Lance of this at the beginning of season 3.
* In ''WesternAnimation/StevenUniverse'', Navy is this in the episode Room for Ruby, pretending at first to want to join the Crystal Gems, and then ultimately ditching them once they let her see her old ship. When Steven asks why she didn't just steal the ship in the first place, she tells him she wanted to ''see the look on their faces'' when she got the ship back, and delights in the fact that she tricked them, all with the same soft voice she always uses.