->''"I'm here because we have no female fanbase."''
-->-- '''Future Trunks''', ''[[WebVideo/DragonBallZAbridged Dragon Ball Z Kai Abridged Parody: Episode 3]]''

'''Bishonen Jump Syndrome''', also known as '''Shoujo Jump Syndrome''' or the '''Odagiri Effect''' in live-action circles, is a specific trend aimed at attracting a female PeripheryDemographic through attractive male characters, often of the gratuitously PrettyBoy or {{Bishonen}} type. The former two names are titled after ''Magazine/ShonenJump'', which starting from at least the late 80's often features handsome male protagonists in its stories, while the latter is named after Joe Odagiri, the actor behind the title character of ''Series/KamenRiderKuuga'', whose young face contrasted the gruffer, more rugged men leading the ''Franchise/KamenRider'' series until that point.

The success of this method by ''Shonen Jump'' promptly got the idea copied by other shonen magazines, to the extent that it is now more-or-less standard procedure. It is nonetheless often ridiculed by readers who prefer the older tough-looking art styles, who deride ''Shonen Jump'' as "Bishonen Jump" or "Shoujo Jump". Similarly, its use in {{Dorama}} and other live-action outings accost similar accusations of aiming towards the ChickFlick market.

Compare EstrogenBrigade.

For more information, see [[http://www.punkednoodle.com/champloo/2008/01/12/a-history-of-the-fujoshi-love-affair-with-jump/ this essay]] or [[http://comipress.com/article/2006/08/24/624 this essay]] (the latter was originally in Japanese and is awkwardly translated but informative). See also Website/TheOtherWiki's [[https://en.wikipedia.org/wiki/Odagiri_effect article]] on the subject (under the "Odagiri Effect" name).
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!!Examples:
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[[folder:Anime & Manga]]
* ''Manga/AceOfTheDiamond'': The character design certainly evokes this, especially compared to the other sports anime that aired in the same season, ''Manga/YowamushiPedal''. However, in comparison in other sports animes, it isn't much.
* This is very likely why the sequel series to ''Manga/BoysOverFlowers'' switched to Shonen Jump+. It could expand the audience a little while still having the series normal female audience read it anyway.
* ''Manga/{{DAYS}}'': It's a shounen manga and running in a shounen magazine, but that doesn't stop all the boys from being [[CastFullOfPrettyBoys ridiculously pretty]].
* In ''Manga/DemonSlayerKimetsuNoYaiba'', following some of its admitted inspirations: ''Manga/{{Bleach}}'' and ''Manga/JojosBizarreAdventure'', the series is filled to the brim with all sorts of attractive male archetypes, ensuring any fan to easily find one of their liking, which contributed to the series early humble manga-only popularity already being quite female populated, before the anime kick-started the series to a MultipleDemographicAppeal phenomenon. All officially endorsed popularity polls in Japan is a testament of how women dominate the most fervorous side of the fandom, the top ranked characters are some of the prettiest boys, with female characters consistently ranking lower than them.
* ''Manga/FoodWars'': Many of the male characters are drawn very prettily, such as Takumi, Satoshi Isshiki and Akira. In the Fall Classic, Isami Aldini not only slims down, but turns into TallDarkAndHandsome; even Zenji Marui, the resident ButtMonkey ExtremeDoormat, is drawn nicely.
* ''Manga/{{Haikyuu}}'': Although the character designs are a bit more {{Moe}} than other Jump series, the majority of the cast leaning towards the bishounen side has certainly helped gain its female audience.
* ''Manga/JoJosBizarreAdventure'':
** Joseph Joestar, the protagonist of Part 2. A particularly notable case in that he actually predates the BishonenJumpSyndrome phenomenon by quite a few years, though it doesn't come off as any less [[FemaleGaze fanservicey]].
** Rohan Kishibe and Guido Mista, who do take advantage of BishonenJumpSyndrome, also count as well.
* ''Manga/KurokosBasketball'' has a large cast of fit and handsome basketball players who frequently get sweaty in their matches and intense in their friendships and rivalries. The yaoi fangirl following for this one is large.
* From ''Manga/{{Naruto}}'', Sasuke seems designed to conform to this trope: he's a TallDarkAndSnarky TroubledButCute {{Bishonen}} whose main outfit post-timeskip includes an open shirt; furthermore, he gets quite a few [[ShirtlessScene Shirtless Scenes]], he gets [[BoundAndGagged tied up a lot]] pre-timeskip, and he's (indirectly) shown almost completely naked at one point, when Konohamaru transforms into him and Sai concealed by nothing more than CensorSteam to prove to Sakura that she's just as much a pervert as Naruto is via GuyOnGuyIsHot.
* An episode of ''Literature/OutbreakCompany'' mentions this with [[YaoiFangirl Minori]]'s favorite soccer anime, a case of BishonenJumpSyndrome.
* It's very easy to confuse ''Manga/ThePrinceOfTennis'' for a {{shoujo|Demographic}} series due to its overwhelmingly CastFullOfPrettyBoys and [[EstrogenBrigade large female following]] (many of whom like to [[YaoiFangirl ship the characters together]]). There are even official otome games based on the franchise. It's actually a {{shonen}} manga and anime, as the manga was serialized in ''Shonen Jump'', but executives eventually caught on to how popular the series had become with girls and started marketing it towards them as well, with regular ads for it in shoujo magazines and magazines aimed at female otaku.
* ''Manga/RealAccount'': Despite not being a ''Shonen Jump'' manga, most of the main male characters are {{Bishonen}}.
* ''Manga/Reborn2004'', also serialized in Shounen Jump (and, unusually, drawn by a woman), is well-known for its attractive male cast. The protagonist Tsuna can easily be considered adorable, and he's surrounded by a bevy of very pretty and cool boys who are all dedicated to protecting him. With a setup like this, it's no wonder its yaoi fandom remains large.
* ''Manga/TheRoyalTutor'' has a very shojo art style, a [[CastFullOfPrettyBoys cast]] consisting almost entirely of {{bishonen}} princes, and mostly revolves around [[{{Moe}} cute boys doing cute things]]. The manga was serialized in ''Monthly G Fantasy'' a shonen publication. That said, ''G Fantasy'', which also published ''Black Butler'' above, has a very high female readership and thrives on BishonenJumpSyndrome.
* ''Manga/RurouniKenshin'': [=RuroKen=] was one of the first ''Shonen Jump'' series to cater to this, since [[PeripheryDemographic many female fans]] were first attracted to the series because of the attractive male cast. However, because it was such a new thing at the time, Watsuki kept getting in trouble with his editors, who demanded he make the series more male-targeted (observing the strict gender segregation shonen manga had at the time). Several times in early volumes, Watsuki apologizes for the series being more popular with girls than boys.
* ''Manga/SaintSeiya'' is often considered to have started the trend of making massively male casts in male-targeted manga pretty. ''Saint Seiya'' appeared at a time when shounen manga favored depicting extremely rugged men a la ''Manga/FistOfTheNorthStar'', and its then-unusual sparkly artwork and lean boys reminiscent of {{Shoujo|Demographic}} manga is considered to have turned the tide on this.
* ''Manga/TokyoGhoul'': The series is primarily aimed at a male audience, but there's no denying the sheer amount of very attractive males in the series and the massive amounts of HoYay thanks to Tsukiyama. Notably, Kaneki and Amon are both prone to scenes that show off their amazing physiques and Kaneki gains a SexyBacklessOutfit after the timeskip.
* This can also be found with manga adaptations of female-aimed video games, such as the manga adaptations of ''VideoGame/ToukenRanbu'' and ''VideoGame/EnsembleStars''. In this case, the source material ''is'' for a female audience, but the manga is published in a neutral to male-leaning magazine like ''Shonen Jump Plus'' or ''Dengeki G's''. Although some say it's to catch a male audience using the inverse of this trope (boys being drawn to a female-demographic work through use of appealing Shonen elements), others argue it's to keep away from the [[GirlsShowGhetto usual stigma]] behind Shoujo manga exhibited by both boys ''and'' girls.
* ''Anime/MobileSuitGundamWing'' had a cast of {{Bishonen}} as Gundam pilots, and was the first Gundam series to really do so. Rumor has it that this was done deliberately to attract more girls to Franchise/{{Gundam}}. It worked, and all the series after that [[FollowTheLeader do the same thing.]]
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[[folder:Light Novel]]
* ''Literature/HaremPrince'': InUniverse: It can be argued that Kaori Koizumi's work suffers from this.
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[[folder:Live-Action TV]]
* ''Series/{{Hissatsu}}'': Especially enforced after the ''Shigotonin'' series, after it proved to be very succesful at getting a higher [[PeripheryDemographic female viewership]].
* ''Series/KamenRiderKuuga'': Joe Odagiri starring as the titular character is what gave rise to the "Odagiri effect", as the producers discovered the show, aimed at boys between 4 and 12 years old, had been unintentionally attracting older girls and women, who were interested in looking at the handsome actor. Every ''Franchise/KamenRider'' series, as well as ''Franchise/SuperSentai'', has cast pretty-looking men in the lead roles ever since, sometimes to the chagrin of the original male fanbase.
* Before that, during the run of ''Series/KyoryuSentaiZyuranger'', it was observed that Burai, the first regular SixthRanger in ''Franchise/SuperSentai'', had become popular with mothers.
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[[folder:Roleplay]]
* ''Roleplay/TheSkyTides'': Lampshaded constantly.
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[[folder:Web Original]]
* Alluded to in ''Podcast/AnimeWorldOrder'': Daryl often voices his contempt for recent shounen series for trying to get a female audience, dubbing them "neo-shounen" because of it.
[[/folder]]
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