[[quoteright:345:[[Film/RevengeOfTheSith http://static.tvtropes.org/pmwiki/pub/images/darth_vader_nooo_7675.jpeg]]]]

->'''[[EvilPoacher [=McLeach=]]]:''' Your bird's dead. Someone shot her; shot her right out of the sky.
->'''Cody:''' NO!!!
->'''[=McLeach=]:''' [[LiteralMinded What do you mean, "no?" You calling me a liar?]]
-->--'''''[[Disney/TheRescuers The Rescuers Down Under]]'''''

The moment when a character realizes that something awful has happened, or notices that something awful is about to happen, and screams ''"NOOOOOOOOOOOOOOO!"'' It can also be used when a character is angrily refusing to do something.

If the character is rushing to prevent the something-awful from happening, a slow-motion effect can be employed to draw out the tension of the moment, sometimes to the point of drawing out the "No" into a comical bass growl. This trope is very susceptible to becoming {{Narm}}, but does raise the question of exactly ''how'' a character should handle a crisis without coming off as a psychotic (by [[HeroicBSOD going catatonic]]), a monster (by [[QuipToBlack cracking a grim joke]]), or a potty-mouth (by [[ClusterFBomb swearing one's head off]]).

Used both seriously and for comic effect. Very common on sitcoms. Sometimes the Big "NO!" ends the episode with a CliffHanger.

Nearing the point of becoming {{Narm}} and a DiscreditedTrope, though a good actor can still pull it off. Some variants still have credibility, including a shorter but still intense "No", and a panicked "No no no no no!" Or you can just go for the simpler SkywardScream. Occasionally the character will shout something other than "No!" -- usually [[SayMyName shouting the name of the character]] that something bad is about to happen or has just happened to. This is ''slightly'' less discredited. On the whole, however, this trope is usually a reliable indicator of HamAndCheese.

Language matters a lot. For example, Big "NO!" is commonly played straight in Japanese media, due to the equivalent ''iya's'' higher screamability.[[note]]It literally means "unpleasant"... but is usually translated "no" when in line with this trope.[[/note]] But not very common in Russian, due to the equivalent ''nyet'''s very low screamability.

When a villain screams the Big "NO!", it's usually as [[VillainousBreakdown his plans are crashing down around his ears]]. And also usually the [[LastWords last thing he ever says]].

See [[http://www.youtubedoubler.com/?video1=http://www.youtube.com/v/sDQuBUy1dgo&start1=18&video2=http://www.youtube.com/v/KtE0jcAkvjI&start2=19 here]] for a side-by-side comparison of a LOT of No's. Here's [[http://www.youtube.com/watch?v=lgI2ZQVyrBo two]] [[http://www.youtube.com/watch?v=Eal4fep7pK4 more]] with a ton more famous ones. And see [[http://nooooooooooooooo.com/ here]] for a hilariously useful Instant-Noooo.

The thing that makes this trope so effective is the fact that most people identifying the word "no" with something going wrong. So when we hear a character screaming with a very loud "nooooooooo!", it really gets to us. People with different psychologies are not as affected by this and [[{{Narm}} may view the scene as comical]] instead of as the emotional moment it may be intended as. When this shot of a character exclaiming negatively [[SlowNo while in slow motion]], the scene may be even more dramatic (although this is usually a sign that the character is dying).

Often combined with a FutileHandReach. Sometimes followed by a dramatic and very rapid zooming out to the whole block. Or EatTheCamera.

{{Large Ham}}s will pull out a Giant "NO!" if given [[OhCrap the opportunity]].

A SubTrope of BigWordShout.

A SisterTrope to SlowNo.

Compare BigYes, LittleNo, BigNever, RapidFireNo, ComicalOverreacting, DeathWail, BigOMG, HowlOfSorrow, SayMyName, and AtomicFBomb.

Not to be confused with [[Anime/TheBigO a certain mecha series with a similar-sounding title]].

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!!Examples

[[index]]
* BigNo/{{Advertising}}
* BigNo/AnimeAndManga
* BigNo/ComicBooks
* BigNo/FanWorks
* BigNo/{{Film}}
* BigNo/{{Literature}}
* BigNo/LiveActionTV
* BigNo/{{Music}}
* BigNo/NewMedia
* BigNo/NewspaperComics
* BigNo/{{Pinball}}
* BigNo/ProfessionalWrestling
* BigNo/PuppetShows
* BigNo/{{Sports}}
* BigNo/{{Theater}}
* BigNo/VideoGames
* BigNo/WebAnimation
* BigNo/WebComics
* BigNo/WebOriginal
* BigNo/WesternAnimation
* BigNo/RealLife
[[/index]]
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[[DarthWiki/TVTropesRuinedYourLife TV Tropes Has Already Ruined My Life]]? '''''NOOOOOOOOOOOOO!!!!!'''''
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