->'''Azula:''' [[WindowsOfTheSoul I can see your whole history in your eyes.]] [[SelfMadeMan You were born with nothing. So you had to struggle,]] [[TheChessmaster and connive,]] and claw your way to power. But true power, the divine right to rule, is something you’re born with. The fact is they don’t know which one of us is going to be sitting on that throne and which one is going to be bowing down. [[IKnowYouKnowIKnow But I know and you know.]] (sits on the throne) Well?”
->'''Long Feng:'''....(''kneels before Azula'') [[OutGambitted You've beaten me at my own game.]]
->'''Azula:''' [[PretenderDiss Don't flatter yourself. You were never even a player.]]
-->-- ''WesternAnimation/AvatarTheLastAirbender''

The Big Bad Wannabe is a villain who is seen as a significant threat but can't back it up when it comes to the crunch. The absolute level of menace varies widely, from an IneffectualSympatheticVillain having a good day, to a villain who ''could'' legitimately be TheBigBad if the real BigBad wasn't even more {{Badass}} than they are, but within a story they are (initially) presented as a big deal.

There are a lot of ways of building up a baddie. In a SliceOfLife show a school bully might just talk tough. In a more action oriented work the wannabe might beat up a tough hero to look even tougher: the WorfEffect.

There are also many ways of revealing the villain is an over-inflated threat. A school bully might run from a real fight. In the second example WorfHadTheFlu -- an unfair circumstance gave the villain his early victory. Sometimes it's just a matter of scale; the heroes catch a murderer, but he's just a copycat, not the ''real'' mastermind serial killer he was thought to be. Alternatively the real BigBad might [[OutGambitted outdo the wannabe]] or even kill the wannabe. Those that fall under this trope are also extremely vulnerable to the WannabeDiss, both from actual {{Big Bad}}s and their enemies.

The early victory can show the BadassInDistress. Fans might feel a PlayerPunch if a sidekick comes to grief.

Contrast with TeamRocketWins. Compare with SmugSnake vs TheChessmaster or MagnificentBastard, EvilerThanThou, and DiscOneFinalBoss. See also DragonInChief. Subtrope of PaperTiger.

(Some entries still link to this with "Evil Frog Who Wants To Be An Ox" which is a reference to the old fable ''The Frog Who Wants to Be an Ox'' about a frog who inflated himself until he exploded while trying to emulate an ox's size)

[[noreallife]]
----
!!Examples:

[[foldercontrol]]

[[folder:Anime & Manga]]
* ''Manga/FairyTail'':
** Jellal is built from his first appearance as the biggest threat the main protagonists have to face: he infiltrates one of the world's most influential ruling bodies so he can perfect a spell necessary to bring the series' established BiggerBad Zeref BackFromTheDead. Then it turns out that [[TheManBehindTheMan he's being manipulated by]] [[spoiler:[[TheManBehindTheMan his underling Ultear]]]], who is really TheDragon of Hades, who knows that [[spoiler:Zeref is NotQuiteDead. Then ''he'' gets upstaged by Zeref himself]].
** Master Jose of Phantom Lord manages to terrorize the entire guild, and even put Makarov out of action for a while due to one of his QuirkyMiniBossSquad member's sneak attack. [[spoiler: The second Makarov recovers, however, he obliterates Jose without even trying.]]
* Marie from ''Manga/FlameOfRecca'' manages to easily "defeat" TheSmartGuy Mikagami Tokiya through a string of coincidences, but is later smacked around by Recca and Domon, and she's been a non-factor ever since.
* Gates from ''LightNovel/FullMetalPanic The Second Raid'', who spends the entire season being set up as the BigBad. In the climax, he kills a henchman of another villain and defeats Mao... And then Sousuke enters the arena and kills both Gates and his {{Elite Mook}}s in a matter of minutes.
* ''Franchise/{{Gundam}}'':
** ''Anime/GundamSEED'':
*** [[CorruptCorporateExecutive Muruta Azrael]], who is a [[TheSociopath sociopathic]] politician who heads up [[FantasticRacism Blue Cosmos]] and wants to [[NukeEm nuke]] every [[BornWinner Coordinator]] [[FinalSolution out of existence]] based on hatred and [[DrivenByEnvy envy]], and [[GeneralRipper Patrick Zala]], an InsaneAdmiral who becomes PresidentEvil of ZAFT and [[FinalSolution wants to wipe out all the]] [[PunyEarthlings Naturals]] in order to save the [[DesignerBabies Coordinators]]. Both are smart, competent bad guys with the resources to be legitimate threats on their own. It's just that they're also the {{Unwitting Pawn}}s of the true BigBad, OmnicidalManiac [[spoiler: [[WoobieDestroyerOfWorlds Rau Le Creuset]] ]] who's using them both in an attempt to trigger TheEndOfTheWorldAsWeKnowIt.
*** Gyunei from Char's Counterattack. He seems to view himself as a rival that has the chance to take control of Neo Zeon from Char, and manages to capture Amuro once, using a hostage. Not only does he never even get the chance to try against Char, but once he's out of dirty tricks and has to go one on one with Amuro, Amuro casually kills him in one shot and flies off without even a thought for him.
** Yuna Roma Seiran from ''Anime/GundamSeedDestiny'' is a SmugSnake {{Jerkass}} who plots to seize control of his nation from its rightful ruler, Cagalli, and is generally a pain in the behind to the main characters. While he's initially a legitimate problem, he is quickly overshadowed by the competition for the BigBad slot, unable to measure up to [[ManipulativeBastard suave]], {{Chessmaster}} [[DarkMessiah Gilbert Durandal]] or the [[StupidEvil dumb]] and [[ThereIsNoKillLikeOverkill violent]], but [[FinalSolution utterly]] [[TheSociopath monstrous]] [[FantasticRacism Djibril]]. He's even outmatched by Djibril's [[TheDragon Dragon]], the CriminalAmnesiac [[ManipulativeBastard Neo]] [[BlondGuysAreEvil Roanoke]]. Which actually makes him sound even more pathetic because Neo Roanoke [[spoiler: is actually Mu La Flaga, a ''good'' guy who rejoins the Three Ship Alliance in the latter half of Destiny while he slowly regains his memories.]]
** In ''Anime/MobileSuitGundamThe08thMSTeam'', Ginias Sahalin is TheBigBad from the first episode to the last. However, if he were removed, the series would still have a credible BigBad in the 08th's commanding officer, Ethan Ryer, who nearly wrecks the team's cohesion by putting them all under investigation, and abuses WeHaveReserves to the point where it seems like he's trying to get as many of his own men killed as possible. Eventually his own NumberTwo places him under arrest; the only reason he didn't do it sooner was because he felt Ginias was a greater threat.
* The original series of ''Manga/{{Gunnm}}'' has Bigott Einsenburg who seems to be a high ranking official in Zalem and has a smug disdain for scrapyard cyborgs who [[WhatMeasureIsANonHuman defile their bodies with electronics]]. He betrays Gally several times because he just sees her as a disposable tool. He also has access to the superweapon "Abbadon" which crushes a full scale rebellion led by a HumongousMecha in seconds. However [[spoiler: Desti Nova then reveals all citizens of Zalem have their brains replaced with chips when they come of age. Cue an epic psychotic fit which leads to the guy and all his co workers being eradicated by Zalem's true robotic rulers.]]
* ''Manga/JojosBizarreAdventure''
** Hol Horse from the ''Stardust Crusaders'' arc. He even tries to kill Dio at one point, only to be given the first demonstration of Dio's [[TimeStandsStill Time Stop.]]
** Donatello Versace is this to the main villain three arcs later. Like Hol Horse he starts out under the villain's command but seeing no motive to help him and feeling more entitled to Dio's legacy due to being his son Versace tries to hijack his plan.
* Mixer Taitei is one of the only villains to ever straight up defeat ''Manga/{{Kinnikuman}}'' himself, but immediately afterward suffers the ignominy of being killed by Kinnikuman's milquetoast kid sidekick, Meat. To be fair, Mixer Taitei is a giant blender Choujin and his fight with Kinnikuman has knocked a few of his screws loose without him realizing it, making him extremely vulnerable to drops and suplexes... but the fact remains that after beating TheHero, he was in turn defeated by a preteen 1/8th his size. The only reason he won against Kin was because the 5 Evil Gods gave him a temporary power-up, meaning the match was 1 against 6. Mr. VTR has to alter reality enough to reverse Kin's FinishingMove in Mixer's favor.
* In the ''Manga/NausicaaOfTheValleyOfTheWind'' anime, Kurotowa pulls the most half-assed attempt at this ever. When Kushana is missing and presumed dead, he plans to take command from her and use the Giant Warrior to carve out a position for himself -- or even conquer the world, it's really not clear just where his ambition would end. Then, when she turns up alive, he just quietly gives up on this plan, complaining that his chance is gone now. It's even more jarring if you read the manga first, as there he shoots up to NotSoHarmlessVillain territory in record time. To be fair to the guy, with Kushana presumed dead he ''would'' be left in charge of their forces and the operation to revive the Giant Warrior. Backing off when Kushana reappears just means he's just loyal to her and his complaining is more bemusement that actual bitterness.
* Noah from ''Manga/SoulEater''. He is thought to be the 3rd Big Bad of the series until it turned out he was simply a tool of the Book of Eibon's Table of Contents.
* Hody Jones from ''Manga/OnePiece'' may be the BigBad of the Fishman Island arc, but compared to the post-TimeSkip Straw Hats, even with [[CameBackStrong his steroid abuse]], he's nothing but fodder. It's particularly telling that he's the only BigBad of an arc who was beaten ''before'' [[QuirkyMinibossSquad his minions]]. With, he's the most dangerous member of the three-man BigBadEnsemble in that same arc, is the one whose minions actually fight with the Straw Hats, and came close to commiting genocide against his own people (twice, in fact). If he wasn't so hopelessly outmatched, he ''would'' have been the BigBad, and he was at least stronger than everyone who ''wasn't'' a Straw Hat. The only exception to this was Jinbei, [[spoiler:and he would have joined the crew if it weren't for the fact that he had personal business to attend to first.]] [[spoiler: This even carries over into their eventual fate. Many of the villains are defeated and have to live with their dreams being crushed, but they're still around, and some of them are better off when they find something new to do with their lives. Hody and his crew talked big about sacrificing their lives for the strength the Energy Steroids gave them (the steroids being the only reason they were ever a threat at all) but after going to jail, the toll of the steroids turns out to simply be turning them into harmless, wrinkled old fogies. The would-be conquerors of the world are too lame for even their defeat to have a modicum of dignity.]]
* The ''PrettyCure franchise'' has two villains who were believed to be the [[BigBad Big Bads]] for a long time, until the origins of their evil actions, the ManBehindTheMan[=/=]BiggerBad, were revealed:
** Akudaikahn from ''Anime/FutariWaPrettyCureSplashStar'' created his minions, but was created by his believed [[TheDragon Dragon]] Gohyan.
** Mephisto from ''Anime/SuitePrettyCure'' brainwashed his minions, but was brainwashed himself by the real BigBad Noise.
** This is subverted in [[spoiler:''Anime/DokiDokiPrettyCure'']]. [[spoiler:King Jikochuu]] was corrupted by the BiggerBad [[spoiler:Proto-Jikochuu]], but the former was indeed the BigBad of the whole series and was more threatening than the BiggerBad, who became more or less the BigBadWannabe himself.
* Kyoko of ''Anime/PuellaMagiMadokaMagica'' appears to be the most significant non-witch threat in the show during her early appearances. [[spoiler: However, as she undergoes a HeelFaceTurn, it turns out that the girls' main foe is in fact Kyubey, who ruins their lives and robs them of their humanity in order to stave off the heat death of the universe. Bonus points in that this is the catalyst for Kyoko's turn to the light side.]]
* ''Manga/YuYuHakusho'':
** While [[SmugSnake Gonzou Tarukane]] is dangerous thanks to his wealth and his connections being the founder of the Black Book Club, and hiring various demons and humans to do his dirty work. He overestimates his chances of winning, loses everything when [[TheDragon Younger Toguro]] is defeated, and doesn't compare well to the rest of the antagonists in the series. [[spoiler: It doesn't help that [[TheDragon The Toguro Bros]] were actually working for the real BigBad who had caused him to lose his money, and that they end up killing him after this is revealed]].
** In the final arc, after the preliminaries end, just before the first match of the tournament, a contestant approaches Yusuke and tells him that after he wins his first fight, he will fight him in the second round and kill him, before going on to kill Yomi (who had the best chance of winning overall) in the third round, and then win the tournament and take over the entire Demon World. Yusuke wins his first match... but his would-be second round opponent does not.
* Kurt Grendel of ''Manga/MagicalRecordLyricalNanohaForce''. He and the Grendel Family make a fairly impressive entrance, proclaiming their intent to TakeOverTheCity, giving trouble to [[NaiveNewcomer Tohma]], Erio, and Caro, and successfully performing a GrandTheftPrototype. Then one of their members meets HeroKiller Cypha, another member meets the CrazyPrepared Isis, and their last member together with Kurt himself meets the WeakButSkilled Teana. [[CurbStompBattle All of the them are then summarily taken out over the course of one and a half chapters with ridiculous ease]].
* Pain of ''Manga/{{Naruto}}'' was introduced as the BigBad in charge of Akatsuki, but was soon DemotedToDragon with aspirations of becoming the [[DragonAscendant supplanting Tobi after gathering the Bijuu]]. Despite gaining a massive HeroKiller reputation by killing Jiraiya, he was defeated by Naruto in his second appearance and after only the first of Naruto's {{Shounen Upgrade}}s.
** [[spoiler:Kabuto]] tried very hard to take his master's place, using some incredibly extreme methods. His [[spoiler:Edo Tensei army]] was dangerous, but personally he was defeated relatively easily and was mostly forgotten by the story for a few years.
** [[spoiler:Obito]] was the BigBad for a significant portion of the story and the most credible threat for most of the Fourth Shinobi War. After his defeat, he was quickly replaced by [[spoiler:Madara]], who proved to be significantly more skilled in every field, including dojutsu and [[spoiler:controlling the Juubi]].
** Even [[spoiler:Madara]] himself gets this treatment when is revealed that he was nothing but [[spoiler: an UnwittingPawn in the plan of the Black Zetsu to revive Kaguya Ootsutsuki, his even more powerful and dreaded female ancestor.]]
* ''Franchise/YuGiOh''
** Marik Ishtar in the [[Manga/YuGiOh original manga]] and its [[Anime/YuGiOh anime]] seems to be the BigBad of the Battle City arc at first, even teaming up with a more significant threat, [[BigBad Dark Bakura]]. But in the finals, his SplitPersonality, Dark Marik, is revealed to be the true threat, [[spoiler:and is revealed to be behind Marik's motivation to kill Yugi]]. Dark Bakura, on the other hand, just waits until the final story arc to make his move.
** Rudger Godwin/Roman Goodwin from ''Anime/Yugioh5Ds'' was this for the Dark Signer arc. He was the defeated before the two female villains, and he was nothing but an UnwittingPawn to [[spoiler:Rex Godwin/Goodwin]], the real BigBad and ManBehindTheMan.
* Anime/WolfsRain: The Nobles are all prominent antagonists: Lord Darcia, Lady Jagura and Lord Orkham. Lord Orkham was the one who stole Cheza in the first place and but he's implied to merely be TheCaligula compared to the other Noble's more grand designs. His troops are the main threat for much of the few episodes, but he has few appearances before Lady Jagura's troops infiltrate his base and unceremoniously murder him. His nameless MookLieutenant has more characterization, and appearances than him.
[[/folder]]

[[folder:Comicbooks]]
* ''Franchise/{{Batman}}'' villain Hush never learns. A brilliant surgeon in the secret of the Bat's true identity, he has an habit of gathering A-List bad guys to do his bidding and likes bragging to them that HE is not the type to fool around. Yet, he's eventually revealed for what he truly is: Bruce Wayne's petty and moderately effective {{Troll}} who get the credit for plans that are mostly others' and left on his own, an AntiClimaxBoss. To put it short: Bane, Hush isn't.
* Another ''Franchise/{{Batman}}'' villain Ignatius Ogilvy aka "Emperor Penguin" had this as his primary motivation. His father was a henchman who was murdered in front of him when he was a kid. Ever since then Ignatius has been trying to prove that he could be more than a mere henchman and be a BigBad in his own right. Ignatius briefly manages to oust Penguin and even beats up Batman in a fight after taking some SuperSerum, but he goes down quickly enough after Batman and Penguin [[EnemyMine team up]] to beat him.
* Several other ''Franchise/{{Batman}}'' stories state that TheMafia is this compared to the supervillains. ''ComicBook/TheLongHalloween'' in particular has Gotham's transition from mundane to metahuman crime as its backdrop, culminating in the seemingly-untouchable [[TheDon Carmine Falcone]], a KarmaHoudini for decades in-universe, being nonchalantly executed by Two-Face. A common source of angst for Batman is wondering whether he actually made Gotham ''worse'' by attracting super-crime to it.
* The ''ComicBook/{{Bone}}'' TieInNovel trilogy ''Quest for the Spark'' features King Agak the new king of the rats. He thinks that he is in a [[BigBadDuumvirate equal partnership]] with [[TheDragon the possessed Constable]] who views him and his rats as nothing but muscle and is really working for the [[BigBad the Nacht]], a dragon who went rogue.
* In ''{{Comicbook/Daredevil}}'', the Owl took on this role in the 2000s after his original niche as a [[AsskickingEqualsAuthority physicaly powerful]] [[NebulousCriminalConspiracy crimelord]] was taken over by Daredevil's ArchEnemy (and ''[[Comicbook/SpiderMan Spider-Man]]'' RoguesGalleryTransplant) the Kingpin, who fills it much more effectively. Since the1980s and 1990s attempts at [[ReTool Retooling]] the Owl as a mutated supervillain or TheAtoner didn't take, Creator/BrianMichaelBendis simply rolled with it and used the Owl as an example of how not just anyone has the brains or the brawn to rule the mobs and act as Daredevil's ArchEnemy. Most writers since have followed his lead.
* In ''Comicbook/{{Empowered}}'', [[spoiler:Irresistimmovable, whose Byzanium-powered force-field generator that he turns out to be a rental.]]
* CrisisCrossover ''Comicbook/FinalCrisis''
** Utterly obscure villain The Human Flame kills major DC hero MartianManhunter with help from an agent of Darkseid, who wanted to use him to win other villains to his side. Now he's on the run from both heroes and villains.
** Flame's benefactor Libra might also count. For the one who killed Martian Manhunter, he's reduced pretty much to an afterthought once his boss Darkseid enters the scenes.
* The original Saw Viper from the ''Comicbook/GIJoe'' comics killed ''([[KilledOffForReal for real]])'' four named Joes and with his battalion killed off some more (including some pretty prominent ones like Quick Kick) in the space of a single issue, whereas the Cobra organization had repeatedly failed to kill even ''one'' named Joe for years prior to that event. He then had the gall to point this out to ''Cobra Commander'' (a guy well known for being extremely dangerous and unpredictable) himself. Snake Eyes and Storm Shadow eventually hunt down and kill him offscreen for his heinous deed.
* Marvel villain TheHood tries so hard to become one of the verse's Big Bads after getting a taste of power from his magical clothes. Problem is, he's still a street thug at heart and doesn't really know how to best use the vast power he has at his disposal. He does accomplish a lot, but he's ultimately a slave to his own hunger for power and to the entities who feed his addiction. The one time he tries to claim power without making any deals with otherworldly entities he attracts the attention of a much worse villain and loses that power in short order. His greatest act of villainy was having a bunch of his thugs beat up a captive superheroine, and said heroine paid him back in spades.
* Komodo Dragon from ''ComicBook/{{Invincible}}'' singlehandedly killed Shrinking Ray and Dupli-Kate and tore out one of Rex Splode's arms, but Rex still kills him shortly thereafter
* Grand Moff Morlish Veed from ''[[Comicbook/{{Legacy}} Star Wars: Legacy]]''. Arrogant, ambitious, and ruthless to a fault, he has his eye on the Imperial throne and plainly considers himself an EvilGenius when in fact he's just average- and in a galaxy also inhabited by [[VisionaryVillain Darth Krayt]], [[TheChessmaster Darth Wyyrlok]], [[RoyalsWhoActuallyDoSomething Emperor Roan Fel]] and Veed's own girlfriend [[WildCard Nyna Calixte]], average just isn't good enough. He spends most of the comic trying to gain leverage while in fact being the pawn to one faction or another.
* ''ComicBook/LesLegendaires'':
** [[OurDemonsAreDifferent Skroa the Cunning]] is a skillful [[TheChessmaster Chessmaster]], a demonic EvilSorcerer and he effortlessly plays the FiveManBand protagonists and their ArchEnemy into accomplishing his goal for him. However, when he tried to take over the world in the past, he was eventually defeated by his [[TheRival Rival]] [[EvilerThanThou Darkhell]], who ended up being the BigBad; in the present day, he did got his own story arc, but was BroughtDownToNormal at the end of it and later captured while Darkhell and [[GodOfEvil Anathos]] were taking over as major villains. [[spoiler:And when he comes back later attempting to get his powers back, he ends up slaughtered by a vengeful Amydala before he could even succeed.]]
** Captain Ceyderom is introduced in his story arc as the apparent BigBad. In the next book, he is quickly overshadowed by his "ally" [[spoiler:past Darkhell]], and ends up quickly defeated when he finally tries to act.
** Count Kasino appears to be the BigBad of the story arc when he is introduced; not only does he not even survive more than one book, but the next book reveals [[spoiler:he was part of Abyss' (the true BigBad) machination to begin with.]]
* In ''ComicBook/TheSandman'' the third rate villain Dr. Destiny gains godhood and that appears to be it. [[spoiler: it's only temporary. Once unleashed Dream is a literal force of nature and beyond such combat.]] Another example are the minor nightmares Brute and Glob (originally from a much more child friendly DC comic that previously held the Sandman title) manage to make their own miniature Dreaming from a single child's mind.
* The Skrulls in the Marvel CrisisCrossover ''Comicbook/SecretInvasion''. To wit, they managed to capture three superheroes; including SpiderWoman, Yellowjacket (one founding member of Comicbook/TheAvengers) and Dum Dum Dugan BEFORE big events like ''ComicBook/HouseOfM'', all not through direct combat. To make it even more 'big', they also used the same method to capture Black Bolt of the Inhumans, considered as one of MarvelUniverse's [[GameBreaker most overpowered characters]]. Their eventual invasion turns out to be an EasilyThwartedAlienInvasion, although they still caused the death of The Wasp. Then, their queen Veranke (disguised as SpiderWoman) was headshotted to death by Norman Osborn, and then [[IncredibleHercules Hercules]] kills their God with ease. Oh, and thanks to killing Veranke, Norman immediately kicked off the Dark Reign era.
* The Yellow Bastard in ''SinCity''. Sure he's a rapist and murderer (of children, no less) but in combat, he's a DirtyCoward and is eventually killed pretty easily.
** Honestly, every villain in Sin City tend to fold like a wet towel in a straight-up fight, even built-up badasses like Manute and The Colonel. The only real exception is Kevin.
* ''Comicbook/SonicTheHedgehog'': Anti-Sonic, Sonic's EvilTwin from [[MirrorUniverse Moebius]], was this for a ''long'' time, as he liked to talk tough, only to be pushed around by the other villains and get beat up easily by the heroes (a pre-CharacterDevelopment [[CheeseEatingSurrenderMonkeys Antoine]] once knocked him out cold. ''By accident.''). Then, a dose of Chaos energy directly from the Master Emerald transformed him into Scourge, granting him [[TookALevelInBadass several dozen levels of badass]] and making him one of the series' most powerful (and [[EnsembleDarkhorse popular]]) villains. He's still not on the level of [[ArchEnemy Dr. Eggman]] or Finitevus, but he's definitely a credible solo threat these days.
* Mist II from ''Comicbook/{{Starman}}'' drugged and raped the male lead, set off a crime spree, and killed one of the two Crimson Foxes. [[spoiler: In a MoralEventHorizon of epic proportions, the original Mist, sanity restored, berates his own daughter for what a shitty criminal she is. He then proceeds to [[spoiler:OffingTheOffspring shoot her in the chest, which gave her just enough time to RedemptionEqualsDeath hand her son over to Jack Knight before she died]].
* ''Comicbook/YTheLastMan'' has the Daughters of the Amazon and their leader Victoria who wields a ton of influence in the crazy time following the gendercide. Victoria gets an axe to the head by the end of the second arc and the rest of them are soon rehabilitated.
[[/folder]]

[[folder:Fan Fiction]]
* ''FanFic/FallenKing'' has Yami Bakura, who is a threat, but isn't nearly as pressing or as personal a threat as Pegasus is. In his internal monologue, Joey thinks that Pegasus is the real monster and Bakura can't compare.
* ''FanFic/JusticeLeagueOfEquestria'':
** ''Mare of Steel'': By the time the second arc starts, Rainbow Dash has apparently had to deal with numerous wannabe villains all claiming to be her ArchEnemy. She finds it all annoying.
*** For a more straightforward example, Steel Wing is the first antagonist introduced in the second arc, but is quickly reduced to {{Brainiac}}'s UnwittingPawn, and is dealt with before him and Silversmith.
* Wei and his [[TheDragon Dragon]] Sho, from ''[[FanFic/TheFallOfTheFireEmpire Legacy of the Fire Empire]]'' hold several children hostage so they can [[spoiler: force Fire Lord Jiazin to step down from her throne]], and bring back the Fire Empire. When Kanoda throws a spear at them, they make the mistake of sending out the soldiers leaving themselves unguarded. Kanoda then acts as a diversion, while [[spoiler:Avatar Aang]] ambushes the soldiers when they come back and promptly knocks out Wei and Sho.
* [[http://kleinerkiller.deviantart.com/gallery/41037509/Minecraftia-Saga Yognapped]] has [[spoiler: Peva]]. He's built up as a ManipulativeBastard and a worthy successor to previous BigBad Sben, killing [[spoiler: Sips]] on a whim and forcing the Yogscast to mine away at bedrock until [[spoiler: [[SealedEvilInACan Herobrine]] is released]]. Once things predictably go to hell and [[spoiler: Peva loses his entire pool of gathered troops instantaneously]], he's revealed as little more than a {{Jerkass}} with a petty grudge, and his attempt to fight results in a NoHoldsBarredBeatdown with him on the losing side, [[spoiler: shortly afterwards being stabbed in the skull by a resurrected Sben.]]
* FanFic/TheNuptialverse: [[spoiler: Olive Branch is set up as the BigBad of ''Families'', a VillainWithGoodPublicity aimed at taking down Celestia's regime who appears to be a MagnificentBastard... until the climax, where his ultimately poorly thought out plans fall apart, [[SmugSnake with him unable to compensate at all]].]]
* ''Literature/HarryPotter'' fanfic "Partially Kissed Hero" stated that Severus Snape's real reason to hate James Potter was that all of James bullying him during school time was what prevented Snape from being taken seriously enough to become a Dark Lord on his own right.
* The ''FanFic/PonyPOVSeries'': in the [[BadFuture Dark World]] timeline, [[EvilGenius the Valeyard]] views himself as TheManBehindTheMan to [[BigBad Discord]], humoring him while planning to one day [[TheStarscream steal his power for himself]]. However, while he ''is'' a genuine threat, he ultimately doesn't match up to Discord [[spoiler: and is defeated well before he is]].
** In the Wedding Arc, [[spoiler: there's [[TheQuisling General Lone Ranger]], who thinks he's playing the Changelings for his own convoluted agenda of making Equestria become more warlike]]. However, while he's pretty strong and smart, [[spoiler: he's an UnwittingPawn all along]], and by the time the Mane Six confront him, he's so physically and mentally broken down that he goes down easy.
* ''FanFic/QueenOfAllOni'':
** [[EvilSorcerer Lung]], Daolon Wong's former [[BastardUnderstudy apprentice]], who views himself as the only one powerful and skilled enough to take Wong's place as the [[TheArchMage Darkest Mage]]. However, his master plan -- to force Jade, and by extension her Shadowkhan, into his service -- was too simple minded, and fell apart rather easily. More importantly, the fact that his only response to said plan failing was to not acknowledge that fact and keep bludgeoning ahead, and that his reaction to Jade's minions showing up was to slip into a VillainousBSOD bordering on a full-scale [[VillainousBreakdown breakdown]]... yeah, he's really not in Wong's league. [[spoiler: And then Jade's minions kill him, so he's ''definitely'' never going to make BigBad.]]
** Shortly afterwards, Drago arrives from the future in an attempt to [[MakeWrongWhatOnceWentRight change the timeline to his desire]]. However, while he has the strength to back up his plans, said plans are constantly derailed by every other faction he comes up against kicking his ass [[spoiler: and he's eventually sent back to the future, where the Matriarch (future Jade) has him restrained and beaten]]. He doesn't look so impressive at that point.
** Daolon Wong himself actually rather comes off as having degraded to this in-story, given his pitiful attempts at regaining his power and the HumiliationConga he goes through (Tarakudo even calls him a wannabe at one point).
* ''Fanfic/RetroChill'' heavily implies that [[CowardlySidekick Bob]] looks up to [[BigBad Retro]] in this manner.
* Kanoya in the ''Manga/MedakaBox'' fanfic ''Fanfic/WorldAsMyth'' tries to take over the Student Council with force ... and is promptly defeated by two freshmen in the first chapter.
* ''[[FanFic/TheGodEmpressOfPonykind The Warmistress of Equestria]]'': Lord Talon Hoof views himself as the leader of the Traitor Legions and the greatest threat to Equestria, but is in fact an UnwittingPawn to [[TheDragon Scorpan]] and his [[BigBad master]], [[SealedEvilInACan Tirac]].
* [[FanFic/RealityChecksNyxverse The Nyxverse]] story ''Alicornundrum'' has this in its main antagonist, Duke Blueblood (Prince Blueblood's father), a SmugSnake who ''thinks'' he's a MagnificentBastard. However, it's made clear that Celestia has been shooting down his petty schemes with ease for years (usually leaving his "victims" better off than they were beforehand). Even the main threat he represents -- a conspiracy of unicorn supremacist nobles -- while successful in undermining Celestia's government for a time, falls apart completely the moment the Princesses are presented with hard evidence of its existence. [[spoiler: As does the Duke's mind, as the shock of realizing how badly he's been OutGambitted results in a VillainousBreakdown that actually causes brain damage, reducing him to the mental state of a foal.]]
[[/folder]]

[[folder:Films -- Animated]]
* Dijon in ''WesternAnimation/DuckTalesTheMovieTreasureOfTheLostLamp''. He's just Merlock's lackey and knows it, but when he accidentally gets control of the lamp he abandons his master and [[spoiler:fancies himself the Sultan of Duckburg when he takes Scrooge's fortune from him.]] Merlock sneaks into the palace by hitching a ride with the Ducks and shows him who the real villain is.
* [[GeneralRipper The Duke of Weselton]] in ''Disney/{{Frozen}}'' fancies himself as the mastermind, planning to exploit Arendelle for its riches but is unable to hide his intentions. When Elsa runs away and causes the eternal winter, he tries to restore the kingdom [[PragmaticVillainy for his own benefit]]. He sends [[ThoseTwoBadGuys his two bodyguards]] on Prince Han's rescue mission to kill Elsa, but Prince Hans saves her [[spoiler:only to frame her for freezing Anna's heart(which she did do accidentally), and then leaves Anna to die so he can claim the throne for himself]] which turns the Duke into a complete non-entity.
* Sykes the CampGay pufferfish from ''WesternAnimation/SharkTale''.
[[/folder]]

[[folder:Films -- Live-Action]]

* ''Film/TheDarkKnightSaga'':
** Carmine Falcone from ''Film/BatmanBegins''. As Gotham City's major crime boss, he makes very clear to Bruce that he's completely untouchable but once Batman gets serious, he stands no chance and he ends as a guinea pig for Dr. Crane, a guy he thought was his underling but who actually worked for the true BigBad.
** Salvatore 'Sal' Maroni the new Mafia Boss from ''Film/TheDarkKnight'' aspires to replace Falcone as the new master of Gotham but he's no threat compared to the Joker.
** John Daggett in ''Film/TheDarkKnightRises'' pays Bane "a small fortune" for helping him attempt to take over Wayne Enterprises. Bane later points out that, contrary to what Daggett thinks, this doesn't give him any power over Bane.
* ''Film/InTheLoop'': The masterminds behind the war are the PM and the President. Their respective enforcers, Malcolm and Linton see themselves as superior to each other.
* ''Film/IronMan'':
** Justin Hammer in ''Film/IronMan2'' believes he's going to take down Tony Stark, especially since he just "hired" Ivan Vanko, a brilliant tech wiz that can create gear rivaling Iron Man's. The thing is, Hammer has absolutely ''no'' control over Vanko as the latter hacks into his system, derails his PoweredArmor prototypes into unmanned drones, and so on. Vanko even plays up YouNoTakeCandle for no other reason than to annoy Hammer, and get him out of his way. Hammer's is most clearly shown as pathetic when he tries to force Vanko into line... [[PokeThePoodle by taking his pet bird. And his shoes.]]
** ''Film/IronMan3'': [[spoiler:"The Mandarin" is WickedCultured on camera, but is revealed to be a [[CloudCuckooLander scatterbrained]], drug-addict stage actor when Tony confronts him in person]].
* [[spoiler:Roderick]] from ''Film/JackTheGiantSlayer'' [[spoiler:is quick out of the proverbial gate, but [[LoopholeAbuse fades in the stretch]]]].
* ''Film/JamesBond'':
** ''Film/{{Goldfinger}}'' gives us Mr. Ling, a Chinese [[EvilGenius nuclear weapons whiz]] on loan to the titular villain's operation. Ling acts like a superior to Goldfinger in their interactions - reminding him of deadlines, receiving progress reports from him, and so on - as the "on-paper" aim of Goldfinger's scheme is to destabilize the West's economy to benefit the Communist countries, and realizes he's being gamed perhaps half a second before [[YouHaveOutlivedYourUsefulness Goldfinger puts a round through his heart]].
** Hai Fat in ''Film/TheManWithTheGoldenGun'' imagines that he is in charge or at least part of a BigBadDuumvirate with Francisco Scaramanga in their plot to steal the Solex device, but once the assassin has what he wants he quickly uses his signature weapon to slay Fat and then takes over his company.
** General Medrano from ''Film/QuantumOfSolace'' views himself as Domonic Greene's [[BigBadDuumvirate equal partner]], but Greene basically tells Medrano that he'll be a [[PuppetKing Puppet President]] once they put him in power, and if he doesn't like it, Greene's partners will simply have him killed and put another guy in his place (maybe even his own bodyguard). Medrano is seriously annoyed, but reluctantly concedes.
* [[spoiler: Admiral Marcus]] from ''Film/StarTrekIntoDarkness'' is most certainly a dangerous thereat with powerful connections, and proves this when [[spoiler:his starship the ''Vengeance'' easily incapacitates the ''Enterprise'']]. This however forces Kirk to [[EnemyMine team up with]] John Harrison aka [[spoiler:Khan Noonien Singh]] to infiltrate his ship. He easily folds when Harrison gets his hands on him, leaving the ''Vengeance'' in the hands of Harrison, and [[spoiler: Marcus]] nothing more than a tiny blip on a radar.
* Buckingham in ''Film/TheThreeMusketeers2011''. He humiliates the Musketeers, counts on [[TheHeavy Milady de Winter's]] allegiance, believes his [[CoolAirship war machine]] to be invincible and all but states to [[SinisterMinister Cardinal Richelieu]] that France would have no chance against England in case of war. However... [[spoiler:Milady is just spying on him and promptly defects [[DangerouslyGenreSavvy upon learning that the Musketeers are en route to London]], he's the first villain to be taken out by the Musketeers and they even steal his invincible machine]]. Subverted in the end where [[spoiler: Buckingham has not taken the theft lightly and assembled a large fleet of airships and a naval force to take vengeance upon the Musketeers.]]
%% * Dr. Hoenneger from ''Film/TheWolfman2010''.
* Shingen really thinks he's the mastermind in ''Film/TheWolverine''. [[spoiler:He couldn't be more wrong.]]
[[/folder]]

[[folder:Literature]]

* Visser Four from ''Literature/{{Animorphs}}''. After a humiliating defeat on the planet Leera, he comes to Earth and attempts to use the Time Matrix to rewrite history in order to make the Yeerk conquest of Earth easier. But he has no real idea what he's doing, bumbling from one historical battle to the next and ultimately gets himself captured by a German/French allied force in a severely altered version of UsefulNotes/WorldWarII.
* The Shadowmasters, particularly their leader Longshadow, in the middle part of the ''BlackCompany'' series. Though they certainly do a lot of damage, they just don't stack up compared to [[EvilOverlord the Lady]], [[SealedEvilInACan the Dominator]], or [[QuirkyMinibossSquad the Ten Who Were Taken]] from the first arc, [[GodOfEvil Kina]] from the later books, or even [[WildCard Soulcatcher]], who operates throughout. Longshadow especially proves himself to be an incredibly powerful sorcerer and dangerous opponent, but he's just too erratic and paranoid to put his abilities and resources to their full potential.
* Several examples in ''Literature/CodexAlera'', considering the BigBadEnsemble and GambitPileup the series has going on. [[EvilSorcerer Sarl]] is probably the most obvious, going from a supporting villain in the second book to the main bad guy in the third and screwing things up a ''lot'' before getting undone by his own hubris and inability to control his own followers. High Lord Kalarus does better, effectively holding the title of BigBad for the middle three books (of six), but he still goes down hard just before the [[HiveQueen real Big Bad]] reveals herself.
* Shift the Ape, from the last ''TheChroniclesOfNarnia'' book ''The Last Battle'', cooks up a cartoonishly silly PaperThinDisguise scheme to con his way into assuming Aslan's authority (which actually works), then conspires to take over Narnia with the help of the Calormen Empire. Once the invasion is underway, his authority is quickly subverted by the far more competent and serious Calormen General, who promptly feeds Shift to the GodOfEvil.
* Gwilanna from ''[[Literature/{{Dragons}} The Last Dragon Chronicles]]'', sometimes, that woman is just desperate to foil one of the good guys.
* [[SinisterMinister Annias]] in ''TheElenium'' is a SmugSnake who's out to become Archprelate (think Pope) through whatever means are necessary. For the first two books he is played as a dangerous, if overconfident adversary. Then in Book 3, it all falls apart on him, he's forced to flee for his life to the GodOfEvil he made a deal with, and his DragonInChief, [[ManipulativeBastard Martel]] reveals that he is the real brains of the operation. It's all downhill from there for Annias.
* ''Literature/HarryPotter'' series:
** For the first 5 books Draco Malfoy acts like a pro-Voldemort fanboy SitcomArchNemesis to Harry, more of an annoyance than a threat. Then, when ''[[Literature/HarryPotterAndTheHalfBloodPrince Half-Blood Prince]]'' comes along, he starts actively working for Voldemort and his Death Eaters. When he tries coming up with plans to aid them they end up failing simply because he's really not able to keep up the level of evil required of him, and because of his stupidity. His mother was in fact terrified of him joining up because she knew he was in over his head. Dumbledore infers that Voldemort only let Draco join the Death Eaters to punish Draco's father's failures.
** Draco's dad, Lucius. Lucius is a very smooth operator, and there's nothing he won't stoop to in order to cement his family's influence, and in his first few appearances he's treated as someone very dangerous- but when Voldemort is resurrected, Lucius is truly revealed for the SmugSnake he is in comparison to his revived boss. By ''[[Literature/HarryPotterAndTheDeathlyHallows Deathly Hallows]]'', he's almost a complete nonentity.
* Both [[EvilSorcerer the Harrow]] and [[spoiler: Roger Covenant]] from ''The Last ChroniclesOfThomasCovenant''. Since the real BigBad, Lord Foul, is a superintelligent PhysicalGod [[GodOfEvil of Evil]], ''most'' villains look like wannabes next to him.
* [[EvilSorcerer Saruman]] from ''Literature/TheLordOfTheRings'' is by all means a dangerous villain, and even planned to [[TheStarscream supplant Sauron]] as BigBad by getting his hands on [[ArtifactOfDoom the Ring]] himself. However, it soon becomes clear that compared to the powerful MagnificentBastard Sauron he is only a SmugSnake pretender. He attacks Rohan with his entire army leaving Isengard undefended, and even then his army fails to effectively [[CurbStompBattle curb stomp]] Rohan, while underestimating the neighboring Ents. On the other hand, Sauron effectively pins down Gondor with an advance force that is a fraction of his military might and is only defeated with help from a [[ArmyOfTheDead 3,000 year old forgotten ghost army]] and is implied to have driven out or annihilated the neighboring Entwives during the previous era when he was more powerful. Even their removal from Middle-Earth demonstrates this; Saruman leaves Middle-Earth as a small puff of smoke after being robbed of his staff and magic and being stabbed in the back, while Sauron is the most powerful entity in Middle-Earth when the One Ring is destroyed at the end of a long and grueling quest, and leaves Middle-Earth as a giant menacing black shadow that covers Mordor.
* Shamoke from ''Literature/RomanceOfTheThreeKingdoms''. A bit of a subversion, since the novel treats him as working under Shu, the good guys. He manages to kill a weakened Gan Ning with a shot to the head, but after Shu falls for a fire attack in a later confrontation, Shamoke retreats, and is then killed by Wu general Zhou Tai.
* In The Russian adaptation of "The Shadow" by E. Schwartz, the titular LivingShadow is this. After successfully becoming king, he gets played around by his ministers [[spoiler: and then dethroned]].
* [[EvilSorceror Maridon]] in ''Literature/{{Salamander}}'' manipulates [[WideEyedIdealist Coelus]] into making him the [[PersonOfMassDestruction subject]] of the [[FantasticNuke Cascade ritual]] in order to seize power, and then later attempts to assassinate [[TheHero Ellen]]. The first time the ritual is performed, it goes lethally wrong and he gets replaced as Big Bad by [[AntiVillain Prince Kieron]] and [[TheChessmaster Lord Iolen.]] Amusingly, Maridon gets Coelus to give him ultimate power by [[TemptingFate telling Coelus that he, Maridon,]] [[MoreExpendableThanYou is more expendable than Coelus is]] [[TemptingFate in the event that the Cascade goes wrong.]]
* ''Literature/SkulduggeryPleasant'' has Vaurien Scapegrace, who gave himself the title 'The Killer Supreme' despite never having killed anyone, and gets beaten up by a teenaged girl multiple times in a short in a period of three books.
* ''Literature/ASongOfIceAndFire'' gives us Cersei Lannister, who has a couple of neat ideas, but once she gets on the throne... she manages to surprise MagnificentBastard Petyr Baelish with how quickly she runs the kingdom into the ground. He points out that in the [[TitleDrop Game of Thrones]] she imagines herself a player, but is in reality a piece, because even as the most politically powerful person in Westeros she is so damn predictable.
* ''TheVoyageOfTheJerleShannara'': The Ilse Witch is without a doubt a dangerous young woman and is no one to be crossed lightly. Yet as [[BigBad The Morgawr's]] former [[TheDragon Dragon]] she is forever the junior partner in their relationship, a fact that she [[BastardUnderstudy resents enormously]], as she believes herself to be his equal in power and skill. The Morgawr and his current Dragon, Cree Bega, see the situation rather differently, regarding the witch as little more than a dangerous tool, to be used and discarded as they see fit, and the bad news for her is, their view of things is more or less accurate. Soon after arriving at [[GeniusLoci Castledown]] the Ilse Witch is sidelined as TheHeavy by [[RoboticPsychopath Antrax]], and then by The Morgawr himself. Powerful and clever she may be, but she's just not ''evil'' enough to play at his and Cree Bega's level.
* Sol of ''Literature/WarriorCats'': ''Power of Three'', who [[spoiler: takes over [=ShadowClan=]]], but then is easily defeated by Lionblaze, Jayfeather and Hollyleaf.
* Several examples in ''Literature/TheWheelOfTime'', with Sammael (who badly overplayed his hand), Elaida (who was just never as awesome as she thought she was) and [[spoiler: Padan Fain (who by that point likely ''could'' have replaced the Dark One as BigBad if he hadn't run straight into the one guy completely immune to his power)]] being the three most notable.
[[/folder]]

[[folder:Live-Action TV]]
* Gordon Dean on ''Series/{{Alias}}''. He stakes his claim to being the show's newest BigBad in the first episode of Season 5 by brutally murdering [[spoiler:Sydney's love interest]] right in front of her, but he proves over the next several episodes to be a singularly inept ArcVillain instead. APO almost effortlessly exposes his operations, steals all of his money, captures him, and successfully tortures him for information, and he is subsequently [[spoiler:murdered by his employers after they determine that [[YouHaveOutlivedYourUsefulness he has outlived his usefulness]]]].
* Prince Edmund in ''Series/BlackAdder'' tries to lead a group of the most evil men in England to take over the kingdom. Since he's cowardly and petty, they betray him the moment someone else shows up.
* ''Series/BuffyTheVampireSlayer'':
** Warren (and his partners-in-crime, to a lesser extent) tries to kill Buffy, but does kill Tara. He brags to demons about "killing the Slayer" in order to impress them (they aren't impressed), and then discovers that Willow has become [[TheJuggernaut extraordinarily powerful]] and is trying to kill him. His position has become one of such helplessness that the Scoobies need to [[IfYouKillHimYouWillBeJustLikeHim prevent Willow from killing Warren]] and his relatively innocent compatriots Andrew and Jonathan. [[spoiler:He meets his end at Willow's hands.]]
** Harmony, a schoolmate-turned-vampire, thinks of herself as the BigBad, much to Spike's amusement.
** Also, the 5th season episode "Fool For Love" is dedicating to exploring this trope, after Buffy nearly gets killed by a random vampire that is easily dispatched later by Riley. When asked for advice, Spike tells Buffy that it is incredibly likely that her end will come at the hands of a random {{Mook}}, just having a good day.
** Spike himself repeatedly calls himself "The Big Bad". While he was the BigBad for about the first half of season 2 after proving [[EvilerThanThou badder]] than the Anointed One, but he then gets usurped by Angelus. And then it happens again in Season 4, when his [[EvilIsHammy overblown rant from the shadows]] is swiftly interrupted by Initiative agents capturing him. He also falls by this briefly early on in season 5 where he attempts to have the chip the Initiative planted in his head removed and it appears to succeed for a bit, only for Spike to again scream in pain when he attempts to actually physically hurt Buffy, which leads the doctor to reveal that he faked the surgery since he didn't know how to properly remove it without permanently killing Spike. In this case it occurs before Glory has even shown up.
** Genevieve is a strong Slayer who puts together a credible plan to kill Buffy, but she is easily bested in battle by Buffy, and she was an UnwittingPawn for Twilight in the first place.
* As if fulfilling Batman's addressing in the Western Animation example, ''Series/ChoujinSentaiJetman'' had [[TheLancer Gai Yuuki/Black Condor]], after surviving lots and lots of battles against the Vyram... gets stabbed by a random mugger and killed. Whatever happened to the thug is mostly unknown, most fans call him KarmaHoudini.
* ''Series/CriminalMinds'' episode "A Real Rain" has the BAU chasing down a VigilanteMan who kills criminals by stabbing them through the head. William Sykes, an AttentionWhore, who tried to take credit for the crimes, but unlike the real killer who had specific targets in mind, would just wander around hoping to be attacked. He guns down an apparent mugger in the park, then turning himself into the police the next day. The FBI don't believe him, and when Gideon asks him: "Is that why you stabbed him in the groin?", realizes that he was lying by his affirmation. The mugger turns out to be an undercover cop, meaning all Sykes got himself is a very long prison sentence.
* [[LonersAreFreaks Vern]] on ''Series/DarkOracle'' spends the whole of Season 2 attempting to become the BigBad. His magical power increases exponentially, and he becomes [[NotSoHarmlessVillain a legitimate threat]], though he is thwarted at every turn by Lance and Cally. Then, just as it looks like he's going to achieve true BigBad status, former Big Bad [[EvilSorcerer Omen]] returns, his bosses, [[CreepyTwins Blaze and Violet]] break free from their DarkWorld in the mirror, and Vern is relegated to loser status again.
* ''Series/{{Dexter}}'' has Neil Perry who in order to make a name for himself, consciously obstructs a murder investigation by claiming to be the Ice Truck Killer. He views himself as a sinister mastermind destined for fame when in fact he's little more than an unscrupulous poseur. Once [=LaGuerta=] shows him a severed head, he starts crying like a baby and owns up that he is not the Ice Truck Killer.
* ''Series/DoctorWho'':
** The Vardans manage to temporarily conquer Gallifrey and the Time Lords with the Doctor's help, only for it to turn out that it was all a trap by the Doctor. Furthermore, they only turned out to be unwitting stooges of the Sontarans, who were using them to do all the difficult stuff and then were planning to wipe them out anyway.
** Again with the Sontarans in colab with [[FakeAmerican Luke Rattigan]]. Luke comes up with the device du jour that puts Earth in danger and thought he was in a BigBadDuumvirate with the Sontarans, but as soon as he reveals to them nobody of his Think Tank wanted to join him on "Earth 2", the Sontaran leader reveals they would all have been shot anyway, leaving Luke a whiny little snot who just lashes out angrily at a society that doesn't take him seriously.
** The Cybus Cybermen in "Doomsday" invade Earth with an army of five million and stood a good chance of conquering the planet. Unfortunately for them, they're invading the Earth at the same time the Daleks have their plans for it and quickly get brushed aside when they show up.
* ''Series/GameOfThrones'':
** Viserys Targaryen tries to amass an army to take back the Seven Kingdoms from King Robert, but despite marrying off his sister to Khal Drogo he never gets any respect from the Dothraki due to his arrogance and disrespect for their customs. He gets fed up with waiting on Drogo to fulfill his promise and [[spoiler:is killed after he threatens both Daenerys and Drogo's unborn son.]]
** Cersei Lannister tries to be the political heavyweight of the Lannisters at first while her father is out in the field, seizing the throne from Ned Stark and Robert's brothers on Joffrey's behalf and at Tywin's consent. Joffrey quickly undermines her power by going over her head to execute Ned, and this pisses off Tywin so much that he sidelines her in favor of Tyrion to get things back in order in the capital.
** Joffrey himself tries desperately to be a powerful king, but is instead just a cruel bully. He's definitely one of the most sadistic characters in the show, but his aspirations to lead his army and boasts to personally face Stannis Baratheon in battle are proven hollow when he cowers in his palace in fear. His grandfather [[DragonInChief Tywin]]'s political cunning and Westerlands army is the only thing holding Joffrey's regime together.
* [[spoiler: Arthur Petrelli]] of ''Series/{{Heroes}}'', mentioned before in hushed tones, debuts by draining the previous BigBad's power, then drains ''all'' of Peter's powers (including his ability to get and hold powers), and starts gathering people together for some evil scheme while easily stopping anyone who opposes him. Then after a few episodes before he can get his plan going or we even find out what it was, [[spoiler: he is easily killed off by Sylar]].
* ''Series/{{Leverage}}'': Season 4 appears to be setting corrupt investor Jack Latimer up to be the series first ever BigBad. He's TheManBehindTheMan to many of the companies they've taken down, is making a clean profit from every move they make, and has been spying on the team by wiretapping their apartment. It is eventually revealed that Latimer has been getting most of his information from former [[TheMark Mark]], [[spoiler:Victor Dubenich]], whom he believes he has under control. In reality, [[spoiler:Dubenich]] is the far smarter of the two, holds the real power in their relationship, and ultimately turns on Latimer in the finale, shortly after the investor reveals that he is TooDumbToLive.
* From ''TheMentalist'', the San Joaquin Killer, [[spoiler:James Panzer]], was a SerialKiller of young girls. Filled with delusions of grandeur, he built up a mythology of himself as unstoppable, EvilGenius and stated that he’d keep killing more and more people while the police were helpless to stop him. [[BigBad Red John]], meanwhile, has eluded police capture for decades and has a network of [[PsychoSupporter utterly devoted]] SerialKiller apprentices working under him, [[WeAreEverywhere a number of which are powerful people placed in positions of influence]]. With Red John [[spoiler:presumed dead]], the San Joaquin Killer believed he would be the next biggest threat. Too bad for him he was a SmugSnake who [[BelievingYourOwnLies believed his own lies regarding his invincibility]] so much that he [[spoiler:insulted the presumed dead Red John on TV, ensuring that Red John had him killed]].
* ''{{Smallville}}'': [[CloningBlues Alexander Luthor]] talks a good game, and his EnfanteTerrible (later TeensAreMonsters) status, and undoubted EvilGenius make him a legitimate threat to the heroes. Yet he's too fundamentally screwed up to replace the genuine LexLuthor, and his CloneDegeneration causes him to slowly break down both [[SanitySlippage mentally]] and physically, [[spoiler: ultimately resulting in total amnesia and a HeelFaceTurn]]. A similar case could be made for the [[AxeCrazy psychotic]] Lex Clone who escaped in the Season 10 premiere: he's incredibly dangerous, but is too insane to fully step into Lex's shoes, and is in the middle of TheLastDance anyway. They've got the same problem in fact: they're very capable opponents but are overshadowed by both their genetic source material and the season's [[UltimateEvil real]] BigBad.
* ''Series/{{Justified}}'' has drug-dealer Dickie Bennett, the scheming middle-child of Harlan County marijuana kingpin, Mags Bennett. In contrast to his mother, who rules as the uncrowned FeudalOverlord of the town of Bennett, Dickie is sullen and incompetent, with his attempts at stepping up leading nowhere but bad. He's still vicious enough and underhanded enough to be a serious problem, gunning down [[spoiler:Helen Givens]], wounding [[spoiler:Ava Crowder]], and triggering a MobWar between his mother and up-and-coming Harlan gangster Boyd Crowder.
[[/folder]]

[[folder:Professional Wrestling]]
* Many times when a popular face wrestler is on a title reign, a monster heel will typically be built up to challenge him. He'll start out by utterly smashing jobbers before plowing through the midcard with a few [[TheWorfBarrage easy victories over established, popular superstars along the way]], but by the time the big showdown at the pay-per-view rolls around, the heel will usually lose decisively to the popular face and will be booted back down to the midcard, rarely if ever seen again in the main event. Recent examples include the pushes received by Snitsky, Chris Masters, and Wrestling/{{Umaga}}, among many others.
* This is a recurring problem for [[Wrestling/DeanAmbrose Jon Moxley]]. From thinking himself king of the Heartland Wrestling Association, even with member of his own "crew" gunning for his title, to assuming he could just walk step into NEWP and start running through the roster to blabbing about world take over schemes as if he was the undisputed leader of KAMIKAZE USA in Wrestling/DragonGate. His insistence on being "the baddest man on the planet" despite constant back up from the rest of Wrestling/TheShield shows not even WWE could beat this trait out of him.
[[/folder]]

[[folder:Tabletop Games]]
* ''TableTopGame/TheDresdenFiles'' RPG introduces Domocles Ravenborn, something of a subversion because he is a very legitimate and deadly threat if you get into a fight with him, but also a bully who folds under pressure. He's the ultimate poser, but with actual power if he knew what to do with it.
[[/folder]]

[[folder:Videogames]]
* ''VideoGame/{{Borderlands 2}}'' has Professor Nakayama of the "Sir Hammerlock's Big Game Hunt" DLC. While he's the main antagonist of the storyline, he is portrayed as a largely pathetic individual who strives to become just like Handsome Jack but isn't nearly as effective of a villain. The protagonists and Hammerlock only agree to kill him solely because they consider him a nuisance distracting them from their hunting expedition and when the Vault Hunters proceed to kill their way past his Jack-worshiping savages, Nakayama proceeds to freak the hell out and make it clear that he's terrified of you guys. [[spoiler:When you finally meet him, he ends up up tripping down a slope and tumbling to his death (and sparing the player from feeling like a prick)]]
* Azmodan in ''VideoGame/DiabloIII'' wants so badly to be the Prime Evil. Too bad his competition is Diablo.
* If [[spoiler:Loghain]] had pulled his coup during normal times in ''VideoGame/DragonAgeOrigins'' he'd be a pretty threatening BigBad, but since there's a Blight going on he's just a distraction on the way to the Archdemon.
* ''VideoGame/FalloutNewVegas'':
** Benny, your character's would-be-killer who jumpstarts the main quest line of , thinks he's the main event, but it turns out he's barely a DiscOneFinalBoss. In his defense, he is aware that he isn't the BigBad - getting to that point was the entire point of his scheme.
** Mister House is also this in the NCR or Independent paths. You can easily kill him without a second thought about five minutes after walking into the Strip. Despite his grand plans of setting up an oppressive military dictatorship, and his ability to complete that plan if the Courier aids him, he's only ever capable of taking action against a Courier who sides against him once in the entire game. [[spoiler: If you opt to blow up his robot army, he'll sick four [[EliteMooks Sentry Bots]] on you in the bunker. But after that, you're free to go back to the Lucky 38 and kill him whenever you feel like it with little effort.]]
* Shinji Matou in ''VisualNovel/FateStayNight''. He's an arrogant {{Jerkass}} who fights for his own self-gratification, takes out his frustrations on his sister and his servant Rider, and tries to sacrifice everyone in his school just to increase Rider's power. Yet he's also a complete coward who begs and squeals for mercy the second that the tables turn on him, and he ''never'' ends up well in any route. In the ''Fate'' route [[spoiler:he is unceremoniously killed by Ilya]]; in ''Unlimited Blade Works'' [[spoiler:he gets turned into a Holy Grail core by Gilgamesh, an experience so traumatic that he is scared straight]]; and in ''Heaven's Feel'' [[spoiler:he is killed by Dark Sakura after abusing her one too many times]].
* ''Videogame/FinalFantasy'':
** [[TheEmperor Emperor Gestahl]] in ''VideoGame/FinalFantasyVI'', who gets overshadowed by his DragonInChief [[NietzscheWannabe Kefka]] for most of the game and finally [[spoiler: killed by him]] about halfway through.
** President Shinra -- first senior, then junior -- in ''Videogame/FinalFantasyVII''. You start out fighting their corporation that owns practically the whole planet and is slowly killing it, until Sephiroth shows up, kills the old President Shinra in passing, and sets out to kill the Planet in a much more grandiose manner. Rufus Shinra becomes the new president of the Shinra Corporation in his father's place and promises to be even more ruthless, but he can never make it past the status of a secondary menace with Sephiroth around, and in fact tries to work in parallel with the heroes against him sometimes, though never with them. And in media following the game, he's mostly stopped trying to be a villain.
** ''Videogame/FinalFantasyIX'':
*** Queen Brahne is a pretty classic example of the "overconfident weakling" variant of this trope; an apparent menace to just about every major city on the Mist Continent during discs 1 and 2, she's certainly ruthless enough to be a BigBad. It all falls apart when she tries to take on her own weapons supplier, Kuja, and ends up having her entire fleet obliterated in a single battle.
*** [[spoiler: Garland]] is an example of the "legitimate and serious threat" type. Introduced with a lot of fanfare, revealed to be TheManBehindTheMan extraordinaire, and shown to be more than capable of foiling Kuja's schemes - [[spoiler: in fact, he's technically the BigBad behind most of the game. In the end, though, he makes the mistakes of thinking kicking Kuja's ass was enough to keep him in check thus focusing only on Zidane while completely ignoring his friends, only to end up ousted from power and killed in a rather undignified fashion by Kuja.]]
** ''VideoGame/FinalFantasyX'' gives us Seymour Guado. Having the aura (and [[TheHeavy screen time]]) of your typical FF BigBad and gleefully pushing the party's buttons, he might make you think he would succeed in his EvilPlan to becoming the next Sin. But soon after that reveal, he quickly stops bearing any significance to the plot, just showing randomly being a dick and thus never managing to get any sort of influence over Sin.
* ''VideoGame/FireEmblem'':
** Alvis of Velthomer subverts it by also surprisingly being sympathetic in a way. While he at first starts as an amiable ally to Sigurd, he mostly stays behind the scenes when Sigurd was being accused... only to pull off the biggest PlayerPunch ever by taking in Sigurd's wife as his own... and then slaughters him and his whole army mercilessly and then becomes the next Emperor of Grandbell... only to realize after 17 years that he's been had by Manfroy who eventually made his son Julius into the host of Loptous and practically turns Alvis himself into a pawn ruler and the Empire he built goes from noble to downright tyrannical. By the time Celice comes to avenge Sigurd, it is widely known that Alvis, while he was a big threat beforehand, is now reduced into a pitiful man swept by fate and the true villain and evil is Manfroy.
** ''[[VideoGame/FireEmblemTellius Fire Emblem: Radiant Dawn]]'''s [[SmugSnake Lek]][[SinisterMinister ain]] is a straight example. The leader of the corrupt Begnion Senators, he's a failed MagnificentBastard and TheManBehindTheMan to almost every awful thing in the series. He's a vile, arrogant, SOB, and killing him off is truly one of the highlights of the game. Yet at the end of the day, he's not the DarkMessiah that he thinks he is, and is in fact [[spoiler: just another one of [[WoobieDestroyerOfWorlds Sephiran's]] pawns in his plot to reawaken the Goddess Ashera]].
* Sakaki from ''VideoGame/DotHackGU''. He turns out to be an arrogant jerk who does manage to cause a lot of trouble in both the second and third games, but is known to just be a secondary threat who serves as a distraction from the one who's really the source of the World's problems.
* ''VideoGame/KingOfFighters''' has K9999, especially for those who like Foxy and Kula. He backstabbed and killed Foxy (at first) and seriously breaking Kula's heart as he and Angel bully her and would've killed her if it wasn't for K's BigDamnHeroes moment. Then he retreats, never to be seen again... then Foxy was later revealed to be NotQuiteDead. Hoping for a rematch for what he he did to them? Not a chance, when K9999 is eventually retconned into a different person, [[SuspiciouslySimilarSubstitute Nameless]], who had a different backstory (and a much more sympathetic one at that).
* ''Franchise/MassEffect'' has Elanos Haliat from a side-quest in [[VideoGame/MassEffect1 the first game]]. He traps you underground with a nuke as [[AsskickingEqualsAuthority part of a gambit to get back in charge]] of the [[HufflepuffHouse Terminus Clans]], who your character helped defeat during the Skyllian Blitz. [[BondVillainStupidity He leaves you enough time to disarm it]], takes his gang out in one last ditch attempt to kill you, and ends up getting killed in the resulting firefight. Doubly humiliating if you managed to run past him and his men and get into your AwesomePersonnelCarrier, in which you case you can take out the entire group with one shot from the main cannon. Though it's harder to do it that way, since it's far away and you have to run straight through enemy bullets. His GenreBlindness is doubly so if Shepard is an Infiltrator. After claiming to know everything about Shepard, he sets up his camp at the ''bottom'' of the mountain that he trapped the ''expert sniper'' in. [[GeoEffects Guess]] how [[BoomHeadshot that ends]].
* Mac from ''VideoGame/MegaManX3''. He used X's trusting nature to sucker-shot him with a stun bullet and captures him easily. Then [[{{Badass}} Zero]] arrives and it only takes several shots and maybe one or two swings of the Z-Saber to kill him for good.
* ''VideoGame/{{Persona 4}}'':
** Subverted by [[spoiler:Taro Namatame in the worst ending. He is revealed to be the one behind the kidnapping and his last acts ends up killing Nanako, though not a party member, but still a very well beloved character. The player can opt to throw him into the Midnight Channel where he will be killed by his own Shadow (which clearly DOES pose a worse threat than him alone...). The better endings, however, averts this as Namatame turns out to be a TragicHero manipulated by Adachi]].
** Played straight with [[spoiler: Mitsuo Kubo, a mentally unstable student who propagates himself as the culprit behind the string of murders in order to gain attention, and who the party believe to be responsible for a short time. In fact, Mitsuo only kills one person, Mr. Morooka, and it is revealed that he was thrown into the TV world by [[BigBad Adachi]] to further his own goals; Mitsuo spends the rest of the game presumably in prison.]]
* ''VideoGame/ShinMegamiTenseiIV'' has Tayama, the [[TheDon Yakuza kingpin]] who has taken control of Tokyo AfterTheEnd. The city's entire population fears and respects him, he acts as the main antagonist for the second quarter or so of the game, and he has a stable of incredibly powerful demons and numerous MoralEventHorizon crossings to his name. As his arc continues, however, we discover that [[spoiler: all of said demons hate him, only fighting fore him because he has their {{Soul Jar}}s, he's a massive coward if he's deprived of them, and that of all the antagonists in the game he's by far the ''least'' "in the know" of the finer points of the plot.]]
* ''SonicTheHedgehog'' villain Dr. Eggman has evolved into this starting in ''VideoGame/SonicAdventure'', since he constantly tries to use [[SealedEvilInACan sealed evil in cans]] but fails to learn that EvilIsNotAToy, so he constantly helps his enemies defeat it before unleashing the next evil. ''VideoGame/SonicColors'' rectified this though, as he does his old-fashioned scheme of using his MechaMooks to defeat Sonic. Except in the DS version, where he unleashes [[spoiler:a brainwashed and Nega-fied Mother Wisp.]]
* The third time you meet Mysterio in ''Spider-Man 2'' you find him robbing a convenience store. As he turns to confront you, his health bar appears next to him, filling up completely not once, not twice, but three times, granting him (apparently) far more health than any other in-game character. Then, it turns out, a single punch does him in.
* Many games with TheEmpire, such as ''VideoGame/{{Suikoden}}'' always have some guy like this at first who targets you or your loved ones because he's a jerk; plotwise in order to keep your characters in an adversarial relationship with said Empire. Once you've managed to beat him; you are now deep into "Enemy of the State" territory and will be dealing with the full might of the Empire.
* ''Franchise/SuperMarioBros'':
** Bowser is this in the various {{Role Playing Game}}s (save for the first ''[[VideoGame/PaperMario64 Paper Mario]]'' and ''[[VideoGame/PaperMarioStickerStar Sticker Star]]''), in which he is always upstaged by the day's BigBad. Often, he is even put into a hero position to stop the villain.
** In ''[[VideoGame/MarioAndLuigiDreamTeam Mario & Luigi: Dream Team]]'', [[spoiler: Antasma falls into this, being kicked aside by Bowser once he gets the Dream Stone's power back]].
* Rieltar Anchev in ''BaldursGate''. He seems to be the mastermind behind the Iron Throne's evil plans, but turns out to be just a puppet for his adopted son Sarevok, whose own plans have an even darker end.
* Wilhelm von Juergen from ''VideoGame/SuperRobotWarsOriginalGeneration'' (or, more precisely, [[AIIsACrapShoot The ODE System]] that absorbed him)... is practically the very epitome of this trope. His debut in the OVA involves effortlessly capturing the new Aggressors (Lamia Loveless, Arado Balanga, Seolla Schweitzer and Latooni Subota) plus Kusuha Mizuha, because [[WorfHadTheFlu all of them are not in any mecha]]. Then, while Lamia eventually resisted him, he still manages to overrode her mind one time before Kyosuke plugged her out, while the rest of his captives are subdued by the rest of the EFA and restored. Then, in ''Original Generation Gaiden'', whereas while once Lamia resisted he couldn't override her mind, instead he [[spoiler:apparently]] killed her off, now while she was battered and naked on Alt Eisen's arm... only for seconds later (after the rest of the EFA weaken him) get killed off (and reabsorbed) by [[VideoGame/SuperRobotWarsReversal Duminuss]]. To add insult to injury/death, [[spoiler:Duminuss "revives" her, then later Axel brought her back to her normal self, rendering Juergen's "victory" pointless.]]
* Saleh from ''VideoGame/TalesOfRebirth'' is at first [[InformedAbility shown and described]] as a powerful enemy general, with [[ForTheEvulz a reasonless penchant for destruction and disgust on anything that is 'good']]. Every time Veigue tried to approach him during the first half of the game, he spends his time outwitting and overwhelming Veigue... [[CutscenePowerToTheMax in cutscenes]]. However, he is never seen in battle on solo compared to his partner Tohma, he's usually fighting with a friend. Veigue defeats him rather easily, and following Tytree's TheReasonYouSuckSpeech, it would seem that Saleh would try to get his threat level higher. Unfortunately, he spends most of his time after that just annoying Veigue with words on how he's going to crush their 'power of hearts', without actually kicking ass, and when he's actually fought the second time (with all his allies, nonetheless!), he's beaten just as easily. In other words, Saleh barks as if the power of evil will triumph all the time, but he couldn't back up with actual prowess.
* Delphi from ''Videogame/TraumaCenter''. Played up as a nihilistic bio-terrorist group that sees modern medicine as unnaturally prolonging people's lives. To that end, they do end up creating the parasites that form the threat of the first two games... and completely fail to kill any real number of people. In one outbreak in Under the Knife 2, the current head of Delphi ends up turning the television off during a report happily pointing out that despite their best efforts, not a single person was killed. Compare to Trauma Team, where untold thousands of people are killed [[spoiler:completely by accident, with no BigBad behind Rosalia whatsoever. Pretty pathetic showing for such a feared organization.]]
[[/folder]]

[[folder:Webcomics]]
* Lupin Madblood of ''{{Narbonic}}'', who tries to defeat Helen Narbon or take over the world, and never comes close to succeeding. Once he was thwarted by a gerbil. Okay, it was a really smart gerbil, but still.
* ''Webcomic/TheOrderOfTheStick'':
** [[EvilTwin Nale]] tries to be a {{Chessmaster}}, but events have repeatedly shown that while he's pretty good at putting plans together, they ultimately tend not to work out. His first scheme would have succeeded if not for Haley making an almost impossible shot with her bow. His second scheme, in which he impersonated Elan, would have also succeeded if Elan had remained as dumb and incompetent as ever, rather than suddenly [[TookALevelInBadass taking a level in badass]]. And, more generally, if Nale didn't constantly trip over his megalomania. [[spoiler: Later, he finally manages to actually kill Malack and proceeds to taunt his father about it, right in the middle of his father's army and in the presence of one of Tarquin's powerful companions. Tarquin tries to offer Nale the chance to reconcile, but Nale brags about how he managed to kill Malack without Tarquin's help, complains about how much he resents his father, and rejects his Last-Second Chance. Tarquin finally proceeds to show Nale just how quickly he would have died without his protection, by stabbing him without a second thought]].
** [[AristocratsAreEvil Daimyo Kubota]] tries to usurp Hinjo's position, culminating in him ordering the assassination of a pair of former commoners who were promoted to nobility. The wife is pregnant. When the plan fails, he murders Therkla, his own number two, with poison just to give himself time to escape and [[DeceasedFallGuyGambit frame her]]. He then surrenders to go on trial and use his aristocrat talents to turn around and slander Hinjo, but [[spoiler: Vaarsuvius simply disintegrates him]]. His status as this is cemented by the fact that he just doesn't stack up against Xykon and Redcloak, and is naive enough to think that taking the city back from Xykon will be a trivial matter.
** [[spoiler:Elan and Nale's father]] Tarquin truly believes he is the real BigBad, and that Xykon is just the end-goal of some minor sidequest, and that Elan, not Roy is the main protagonist. In their final confrontation, [[spoiler:after Tarquin killed Nale (mainly because he was a distraction in the conflict between himself and Elan), Elan flat-out refused to fight, capture or engage with Tarquin in any way and just left him in the desert without any sort of climactic confrontation, which was [[CruelMercy probably the worst thing he could have done to him]]. Tarquin is left screaming after a departing Elan to come back and "finish the story".]] Even among his own party, Tarquin is not the leader. Neither Malack, Laurin, or Miron have any interest in doing what he says, they mostly just put up with it because Tarquin's narrative logic assists in their own personal motives, and is quite profitable to boot. He has to cajole and run on a system of favors in order to get them to do anything for him. [[spoiler:His military prowess is stated to come from elsewhere in the party.]] Even [[spoiler:Julio Scoundrél]] only considers him one of his "B-list villains".
* In ''PowerpuffGirlsDoujinshi'', we have several examples of this: First, Mojo Jojo -- the Girls' canonical ArchEnemy -- nearly succeeds in killing them with a monster, only for them to be saved by [[SamuraiJack Jack]], at which point Mojo is captured by [[TheDragon Bell]] and forcibly "recruited" to work for the Darkstar Council. Then, when they arrive at the Council's base, they're greeted by [[InvaderZim Zim]], who for a moment seems to be pretty high up in the organization, since he's sitting on a throne and giving a MotiveRant about their goals... then Dr. X, the real BigBad shows up, and tells Zim to get out of his chair and get back to his janitor duties. Later on, [[WesternAnimation/DextersLaboratory Mandark]] shows up and appears to be a major villain, but it's quickly made apparent that he's nothing but a [[UnwittingPawn pawn]] that [[ManBehindTheMan Dr. X]] is [[ManipulativeBastard manipulating]] through his mental instability.
* Black Licorice from ''[[Webcomic/TriggerStar The Last Mystical Legend Of The Fantastic Fantasy Trigger Star]]'' is a living embodiment of this trope. He starts out burning a city to ashes for the sake of being evil, causing the main character to seek revenge against him. He then turns out being extremely weak, unable to beat ''even his own mooks''. He is ''less'' evil than the main character. In an actual fight against the main cast, they point out how weak this enemy was and that it couldn't be the real Black Licorice-at which point he pretends being a mook, flee, and burst out crying wondering what's going to happen to him.
[[/folder]]

[[folder:Web Originals]]
* Dr. Linksano from ''WebVideo/AtopTheFourthWall'' appears from another universe and tries to take over ours, but all of his plans end up failing without Linkara even noticing. After the review of Warrior 2 and 3, he retreats at sight Lord Vyce's approach, which he said was reason he fled his universe. After Vyce's defeat, he makes another attempt to attack Linkara, but [[EldritchAbomination The Entity]] appears to kill him. After he is brought back from ''that'', Linkara just hires him as a tech-expert and he becomes a (so far) loyal ally.
* In the ''GlobalGuardiansPBEMUniverse'', Brainchild put together a criminal organization, attracted mercenary supervillains to work for him, and tried to take over UsefulNotes/NewYorkCity's underworld. He was arrested, and his organization dismantled, by Pamela Odd, a BadassNormal private detective.
* Nephandus of the Literature/WhateleyUniverse. A member in bad standing of the Bad Seeds (children of supervillains club) at SuperheroSchool Whateley Academy, none of his nefarious plans have succeeded. One of his plans ended with him duct-taped head down in a toilet.
[[/folder]]

[[folder:Western Animation]]
* As seen in the page quote, Long Feng of ''WesternAnimation/AvatarTheLastAirbender''. He had a pretty good conspiracy going in Ba Sing Se, managing to keep the Earth King under his control by not letting him know there was a war going on. He manages to delay the Avatar and his friends, [[spoiler: brainwashes and kills Jet]], and even manages maintain control of the Dai Li after he is exposed for his treachery. When [[MagnificentBastard Azula]] show up in the city he tries to use her to start a Coup against his king, and then betray her. While this plan success, when he tries to betray her, her charisma has made the Dai Li loyal to her [[spoiler: putting Ba Sing Se in the hands of the Fire Nation]].
* SequelSeries ''WesternAnimation/TheLegendOfKorra'':
** Season 1 has Councilman Tarrlok who practically rules the city with the other councilmen except Tenzin acting as [[YesMan yes men]]. He is able to enact [[FascistsBedTime curfew laws for non-benders]], and arrest a large group of people and Korra's friends when they try to stop him. When confronted by Korra, he demonstrates the previously unheard-of ability [[spoiler: to [[PeoplePuppets bloodbend]] during the daytime and without a full moon]], and actually manages to subdue and capture Korra. The next episode his plan is found out and he escapes with his [[spoiler:bloodbending, but loses his political power in the process. [[BigBad Amon]] is able to counter his bloodbending, defeats him and takes his bending away]].
** Season 2 has [[spoiler: Varrick]] is a competent enough villain, and got even farther than Tarrlok ever did, but ultimately the real {{Big Bad}}s [[spoiler:Unalaq and Vaatu]] are out of his league. He initially attacked [[spoiler:Unalaq]] to start a civil war. Then, he plans to start an even bigger war against the Northern Water Tribe [[spoiler:by bombing a peaceful demonstration and robbing Asami's company, blaming the north]]. When Mako catches on to his plans [[spoiler: he gets the gangsters Mako is forced to work with help him rob Asami's last resources forcing her to sign interest over to him, and frames it all on Mako]]. His next plan though, [[spoiler:kidnapping the President, exposes him and he is arrested]]. He ultimately is forced to enter an EnemyMine with the heroes and help stop [[spoiler:Unalaq]] by giving them his ship. Ironically, he's the one who ends up surviving.
** Season 3 has [[GodSaveUsFromTheQueen Earth Queen]] Hou-Ting, who plans to take back Republic City with an enslaved army of airbenders. When Korra and her crew search for new airbenders after Harmonic Convergence, she tries to hinder there search but Korra sees through her deceptions and rescues the airbenders. In her next appearance Zaheer and the Red Lotus agree to take Korra from her in exchange for the location of the airbenders, but when he finds out she does not have her, he kills her and is seen by the population as a hero.
* ''WesternAnimation/JackieChanAdventures'': At the beginning of Season 3, Daolon Wong became the main villain and tried to get the talismans' powers for himself. He got two powers (Rooster and Pig) for most of the season and (briefly) Sheep. When he brought Shendu back so the Dragon power would be available again, things went downhill for him.
* Killer Moth from ''WesternAnimation/TeenTitans'' is a MadScientist with dreams of conquering the city, and the skill to probably make it happen if he didn't have a ridiculous gimmick, and wasn't completely cowed by his BrattyTeenageDaughter. She's as evil as he is, but not very bright, and when she hijacks his scheme as a means to get a date for her prom, things go downhill pretty fast.
* Justin of ''WesternAnimation/TotalDrama'' starts of the second season as being the ManipulativeBastard [[TheBlueBeard who'd use the girls to his advantage.]] Over the course of the season however it becomes highly obvious that he has no real skills outside of his looks and quickly becomes OutGambitted when Courtney returns.
** Max is this in ''Pahkitew Island''.
* ''Franchise/{{Transformers}}'':
** This happens to [[TheStarscream Starscream]] a lot in ''WesternAnimation/TransformersAnimated'', where he'll show up with some sort of uber-plan (clones, immortality, Omega Supreme, etc) only to have [[BigBad Megatron]] either [[ImplacableMan shrug it off]] or [[OutGambitted effortlessly take advantage of it]]. Starscream is plenty dangerous when he's by himself, but next to [[MagnificentBastard Megatron]], he just doesn't compare. Megatron put it best:
---> '''Megatron:''' [[IsThatTheBestYouCanDo Is that the best you could do]], Starscream? And to think, you actually believed you could take over as leader of the Decepticons? You couldn't lead a parade.
** There is Starscream ''WesternAnimation/TheTransformers'', repeatedly trying to kill Megatron and failing miserably, but always gets let off with a slap on the wrist. When Megatron turns into Galvatron after Starscream betrays him yet again, Megatron decides he has had enough and disintegrates Starscream.
** The ''WesternAnimation/TransformersPrime'' Starscream seems like a big threat to start off with, killing one of the autobots in the first ten minutes, competently leading the decepticons and showing some signs of beating his ChronicBackstabbingDisorder when he displays concern for Megatron’s wellbeing. Unfortunately he is extremely vulnerable to [[VillainousBreakdown Villainous Breakdowns]] and thinks he’s far tougher than he actually is, the humiliation piling up until he’s left badly damaged with no allies and is [[PutOnABus forced onto a bus]] for the rest of the season. [[spoiler: In a surprising moment of clarity on his part during the hunt for the Omega Keys, he ends up realizing this and how acting on his own he has no hope of ruling Cybertron even if collects the keys, so instead uses them to convince Megatron to take him back and remains loyal to him for the rest of the series.]]
** ''WesternAnimation/BeastWars'' had a similar character with Terrorsaur, and while smarter than G1 cartoon Starscream, proved to be as big of a failure. His attempts to overthrow Megatron generally resulted in whoever he was working with manipulating him as part their own plan. He's an 80s Starscream {{Expy}} in a DarkerAndEdgier 90s series, and "Megatron has falle- oh, wait!" just doesn't cut it when you're surrounded by true {{Magnificent Bastard}}s. As TF Wiki puts it, "Terrorsaur is always thinking two steps ahead. Unfortunately, the big guns of the Beast Wars are usually thinking at least four steps ahead, and Terrorsaur always ends up on the short end."
*** Within the same series, Tarantulus, [[CharacterizationMarchesOn once the writers figured out what they wanted to do with him]], plays this role acting as TheStarscream for most of the series and is ultimately revealed to have been an agent of the Tripredicus Council following their agenda to rule the universe. While he's smart enough to keep his agenda a secret, Megatron is almost always a step ahead of him and [[MagnificentBastard finds some to manipulate his schemes to further his own]].
** The series sequel ''WesternAnimation/BeastMachines'' has Tankor, after he's revealed to have been a reprogrammed Rhinox from the previous series. Gaining his own memories, but having none of his morals, causing him to wipe Megatron and the Maximals and rule Cybertron himself. After faking his own death his plotting seems to go unnoticed, but by the end of the series it's revealed Megatron always had his suspicions, and [[DangerouslyGenreSavvy had all of his generals' programmed so they could never directly harm him]] when Tankor tried to kill him, making it clear that he would never let any of them run around with any free will without taking precautions and that he only let him free for so long to aid his own goals.
** In ''Anime/TransformersRobotsInDisguise''
*** This is Sky-Byte's life, especially after he loses his position as [[BigBad Megatron's]] [[TheDragon second in command]] to [[EvilTwin Scourge]]. Sky-Bite and his three Predacon underlings are hopelessly outclassed by everyone else in the series, but Sky-Bite keeps on trying.
*** Scourge could also be considered this, and comes pretty close to controlling Fortress Maximus which would have allowed him to get rid off Megatron/Galvatron, but his attempts, when he reveals them after his certain of he'll win, are thwarted and lead to Galvatron mind controlling him into his fanatically loyal slave.
* Jack Spicer from ''WesternAnimation/XiaolinShowdown'' actually started out as something of a BigBad during the show's first season, before getting unseated by Wuya. After that, Chase Young and Roy Bean came onto the scene, both more powerful villains, which started his decline into DiminishingVillainThreat, until Jack was only an IneffectualSympatheticVillain. One time-travel episode subverts this though, when it turns out Jack ''could'' grow up to become the successful super villain he always dreamed of being.
* Rancid Rabbit in season 2 and 3 of ''WesternAnimation/CatDog''. Especially in "Extra, Extra".
* Peppermint Larry from ''WesternAnimation/TheMarvelousMisadventuresOfFlapjack'', noticeably in season 3.
* Portia, Gwen and Penny from ''WesternAnimation/TheMightyB''. But inverted in the episode "Grumpy Old Bees" where they finally became the Big Bad of the episode.
* Hubert "Dad" Test from ''WesternAnimation/JohnnyTest'' combines this with KarmaHoudini.
* Despite being the BiggerBad of ''WesternAnimation/ChalkZone'' Mr. Wilter acts like this in the second season. He also acts as TheRival to Rudy.
* Principal Pixiefrog from ''WesternAnimation/MyGymPartnersAMonkey'' and a similar character, Lucius Heinous the Seventh from ''WesternAnimation/JimmyTwoShoes''.
* Proffessor Pampelmoose from ''WesternAnimation/{{Sidekick}}. Also a WoobieDestroyerOfWorlds.
[[/folder]]

[[folder:Other]]
* The Piraka of ''Franchise/{{Bionicle}}'' are introduced {{brainwash|ed}}ing a whole village of Matoran to do work at a ''volcano'' in an attempt to get an ArtifactOfDoom, committing several KickTheDog moments purely ForTheEvulz, and [[TheWorfEffect taking out the veteran Toa heroes]] who showed up. In addition, leader Zaktan knew BigBad Makuta's EvilPlan and swore to use it to his own advantage. Turns out they were [[ManBehindTheMan manipulated by Makuta]] from day one, and eventually got beaten by a rookie team of Toa [[BecauseDestinySaysSo Because Destiny Said So]]. They were shortly afterward mutated into sea snakes and captured by the HeroSecretService. They're imprisoned in a fishtank. Zaktan tried to offer his knowledge of the gambit in exchange for parole, leading some other heroes to Makuta -- but when they get there, Makuta blows him up, and he goes missing for a while.
** Subverted later on, when a group of Skakdi (the Piraka's species) performed a ritual sacrifice, during which they threw the remaining Piraka snakes and various other beings into a vat filled with MutagenicGoo -- along with, unknown to them, Zaktan's still living particles. The result is a god-like fusion who has become one of the several new BigBad expectants. Or is this a DoubleSubversion, as we don't know for sure if this being can even be considered to be the same as the Piraka (or just Zaktan)?
* If he is not [[HistoricalHeroUpgrade promoted as a hero]], Akechi Mitsuhide is usually seen as this. He did plan his betrayal of OdaNobunaga, but it depends mostly on luck about how Nobunaga suddenly came into Honnoji with minimal troops. Right after he defeated and forced Nobunaga to commit suicide, 13 days later, Nobunaga's successor Toyotomi Hideyoshi arrives and defeated Mitsuhide, forcing him to flee and [[KarmicDeath get himself killed by peasants]]. Hideyoshi might not be a complete evil per se, but he is also often the recipient of HistoricalVillainUpgrade like Nobunaga.
** Not applicable in the rare instances where Oda Nobunaga is portrayed as good, while Akechi Mitsuhide is portrayed as evil. In those cases he typically ends up being the BigBad already. This is pretty rare since Oda Nobunaga is almost never portrayed as the hero.
** These both seem to stem from two ill-viewed events, Hideyoshi's blunder of an invasion into Korea, and Nobunaga's hatred of Buddhism and burning of a temple of warrior monks. ([[KarmaHoudini It doesn't matter]], that they tried to assassinate him first... only that they were monks and he burned the temple down to the last man.)
[[/folder]]

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