[[quoteright:256:[[Anime/{{NeonGenesisEvangelion}} https://static.tvtropes.org/pmwiki/pub/images/misato_loves_beer_a_lot_7787.jpg]]]]
[[caption-width-right:256:[[BigYes WOOOOOO YEAAAAAAAH; GOOD STUFF!]]]]

->''"IT'S COLD! IT'S FROSTY! '''IT'S BEAUTIFUL!'''"''
-->-- '''Merve Bushwacker''', ''WebVideo/StarWarsDownunder''

In fiction, [[INeedAFreakingDrink a good stiff drink]] induces instant euphoria accompanied by a loud "HELL YEAH!" or some other shout of satisfaction. It's not necessarily that the alcohol takes effect instantly, but that it's ''that damn good''.

The reaction/gesture/sound that many characters make after having had a beer is very over the top and noticeable. Often it is preceded by shotgunning the beer, but not always. Once they're finished they take a very loud breath and give this moan/"Ahh!" of appreciation/pleasure and slam the can down on the surface in front of them like all of the problems they've ever had in life have just been swept away -- they really [[INeedAFreakingDrink Needed That Freakin' Drink]]. Sometimes they'll follow this with ordering ARoundOfDrinksForTheHouse, eager to share their discovery that beer tastes nice with all the other patrons.

A variant is when a character tosses back a shot of hard liquor and exclaims "Smoooth!", either with choking, coughing, or wheezing if the booze is supposed to be [[GargleBlaster very strong]] or very vile (compare OfCourseISmoke), or without if it's really supposed to be an indication of the high quality of the booze. This exclamation references a now long-forgotten cigarette commercial.

Of course, sometimes it's just because they're out for a good time, and starting the first drink is the symbolic beginning of the night. In such an event, the Designated "Wooo!"er is usually the LifeOfTheParty, and a BingeMontage may not be far away.

A HardDrinkingPartyGirl is prone to this, but not always. See also CanCrushingCranium.

Contrast CantHoldHisLiquor. If the beer is downright awful, it might be ATankardOfMooseUrine.
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!!Examples:

[[foldercontrol]]

[[folder:Advertising]]
* The [[Anime/OsomatsuSan Matsuno Brothers]] do this in a real beer advertisement. Though Ichimatsu just goes "Aaahhhh...", the rest go "Pwaaahhhhh!"
[[/folder]]

[[folder:Anime & Manga]]
* ''Anime/NeonGenesisEvangelion'': Misato Katsuragi. And boy, does it sound like it. It's hard to describe Misato's "beer-drinking noise" other than "Yee-haa", followed by "Kkkuuuuu", followed by "Now ''these'' are the moments I live for!"
** Directly parodied in the TV adaptation of ''Anime/KanColle'', with Fubuki downing a gigantic mug of milk in a single chug Misato-style.
* ''Manga/AzumangaDaioh'': [[SenseiChan Yukari-sensei]] does this (when Nyamo even lets her drink). Nyamo herself even gets in on this [[TheTalk one summer night...]]
* ''Manga/{{xxxHolic}}'': Yuuko does this frequently.
* Melissa Mao of ''Literature/FullMetalPanic'' does this at least once in the anime adaptation, thanks to being a hard-drinking [[TheLadette Ladette]].
* ''Manga/BlackLagoon'': Revy and Rock in the first episode, where they have a drinking competition.
* Fujisawa of ''Anime/ElHazardTheMagnificentWorld'' qualifies, which is ironic, because he gains super strength when sober.
* ''Manga/WaGaNaWaUmishi'': It seems to be near-obligatory for the team to do this after every job.
* Vash of ''Manga/{{Trigun}}'' at least pretends this trope several times.
* ''Manga/RurouniKenshin'': In a {{filler}} Yahiko and Sanosuke get Kaoru drunk so they can steal a ring Kenshin gave her, and she drinks like this.
* ''Manga/LuckyStar'':
** Nanako Kuroi does this in the sixth episode of the anime, imitating Misato from ''Evangelion'''s famous beergasm almost frame-for-frame.
** Akira does this offscreen in the Lucky Channel segment of episode 16. It's not entirely clear whether she drank anything alcoholic or not, given that she's only 14 years old, but she seems slightly drunk afterwards.
* ''Anime/{{Gravion}}'': [[HardDrinkingPartyGirl Mizuki]] does this during episode 2 of ''Gravion Zwei''.
* ''Literature/HaruhiSuzumiya'': Haruhi does this with [[FrothyMugsOfWater a can of juice]] in the Remote Island Syndrome episodes. In the light novels, she actually drinks alcohol, though she quits after the second night on the island.
* Parodied in a scene from ''Manga/SayonaraZetsubouSensei'' with what is apparently "children's beer".
* ''Manga/{{Kaiji}}'' does this in the manga for something like ''ten pages''. Of course, it's entirely justified.
* Shuichi does this in an episode of ''{{Manga/Gravitation}}'' when he's drinking with Aizawa.
* In her introduction in episode 5 of ''Anime/DarkerThanBlack'', HardDrinkingPartyGirl Contractor April downs an entire can of Guinness in less than a minute and does this reaction when finished.
* Holo from ''Literature/SpiceAndWolf'' does this ''at least'' once, upon downing a tankard of wine.
* Eriko from ''Literature/DragonCrisis'' does this in one episode.
* Ran from ''Anime/CarriedByTheWindTsukikageRan'' has this with ''sake''.
* ''Manga/{{Nichijou}}'' contains a variation; the Professor does this with ''milk'', instead of beer.
* ''{{Manga/Bartender}}'' does it with a bit of class. Ryu's ability to make cocktails leads some people to call them the best they ever had, comparing it to "God's Glass" (nectar of the gods). It says literally in the first chapter that the job of a bartender is just as important as that of a pharmacist because a single cocktail can change a person's perception, much like medication.
* ''Manga/AiKora'': Tsubame tends to get excited at the sheer mention of alcohol, regardless of actual drink.
* ''Manga/{{Bleach}}'': Kon does this in Episode 69.
* ''Manga/JoJosBizarreAdventure'': Notably in Part 7, President Funny Valentine does this in chapter 28.
* Shizuku Ninomiya from ''Literature/BeyondTheBoundary'' does this in episode 5, after chugging down a whole beer in about 2 seconds.
* The standard reaction of Kogoro Mori in ''Manga/CaseClosed'' when drinking beer. Wine doesn't necessarily elicit the same response.
* Kobayashi from ''Manga/MissKobayashisDragonMaid'' occasionally does this.
* In ''Literature/FateZero'', when Rider tastes the ancient and valuable wine from Archer's treasury, he makes a ridiculous noise of appreciation. Saber, though impressed herself, is far more restrained about it.
** In ''Anime/CarnivalPhantasm'', he does this again at the final scene, alongside [[TheCaligula Gilgamesh]] and [[SenseiChan Taiga]].
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[[folder:Films -- Animated]]
* All of the animals in ''WesternAnimation/FantasticMrFox'' view Farmer Bean's hard cider as the best drink money ''can't'' buy. Apparently Bean thinks so too; he doesn't actually eat but subsists entirely on his own cider.
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[[folder:Films -- Live-Action]]
* In ''Film/{{Beerfest}}'', the Wolfhouse family recipe is so exquisite, it produces NOT this response, but a much more humble, tear-filled exultation.
* ''Film/IceColdInAlex'' ends with the cast finally getting beers in a bar in Alexandria after a long, thirsty trek through the desert.
* ''Film/Overboard'': Late in the movie after Annie is reunited with her mother and husband she gets a bottle of beer during cocktail hour, takes a swig and just breaths out "that's the good stuff."
* ''Film/WarmBodies'': R manages to find a [[ProductPlacement Corona]] for Julie when she asks him for food and drink. She appreciates this ''a lot''; she's a ZombieApocalypse survivor and beer must be ''really'' hard to come by in the new world. Hell, it's still even carbonated.
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[[folder:Literature]]
* ''Literature/BewareOfChicken'': Jin ferments some mead using the honey from his Spirit Bees, which was supernaturally delicious and packed with qi to begin with. The result is so good it prompts swearing from him and makes Washy attempt to swan-dive into the barrel, while Meiling laments being pregnant and [[OneDrinkWillKillTheBaby not allowed any]].
* ''Literature/TheStand'': The Kid would PISS Coors if he could! [[LargeHam Yeeeeehawwwww!]]
* ''Literature/TheDresdenFiles'': Describes nicely the general reaction of most people to Mac's beer. Mac is a small-scale craft brewer and bar owner, who only serves his own brews. He has a wide variety of brews and regularly enters beer competitions. Since he serves it warm, English-style, the sequence usually goes: dubious look, sip, surprised look, chug. And that's his standard beer. There are certain beers he saves for special occasions, which are a cut above that.
** When he gives Dresden and Sargent Murphy some of it after she [[SugarWiki/MomentOfAwesome chases off one of the Billy Goats Gruff]][[note]]The powerful fae is on orders to kill Harry, but as Mac's place is a TruceZone he tells Harry he will wait until Harry leaves to kill him. Murphy, who is not a signatory to the TruceZone, tells the fae if he stays, she will shoot him, causing unbelievable pain from the iron within her bullets, and he cannot fight her because he must honor Summer Law. He's impressed enough to retreat for now.[[/note]] Dresden describes that particular brew as "God's beer."
** In the short story "Heorot", Mac takes place in a brewing competition where presumably all the entries qualify for this trope. Finding that a supernatural monstrosity has been stealing beer is treated as seriously as the kidnapping it also committed. [[spoiler:The Grendlekin needs the good stuff and a virgin to procreate. Harry works with a real Valkyrie to stop the monster and save the girl]].
** In the short story "Last Call" Mac's beer is again the victim of a supernatural force. It is taken by [[spoiler:a maenad, barmaiden of Dyionysus, who wants to bring people back to worshiping the Greek Gods. Her plan is to infuse the beer and cause erotic riots. Some of her cousins work the soccer matches in Europe]].
* ''Literature/GotrekAndFelix:'' Bugman's ale is almost magical. It literally speeds up the healing process too.
[[/folder]]

[[folder:Live-Action TV]]
* ''Series/RedDwarf'' has Lister, Cat, and Rimmer tossing back some shots in a VR Wild West Game. Lister manages to choke out "Mighty smooth...", with Cat responding in the same strangled tone, "I was expecting something with a little more kick to it..." Rimmer just throws up after drinking his.
* Inverted in ''Series/BuffyTheVampireSlayer'' when Buffy spends the night [[DrowningMySorrows drinking with Spike after a very bad day]]. Every time Buffy takes a swig she has a "Bleeh!" reaction. It doesn't stop her.
* Caroline apparently has this reaction to tequila after taking shots at a bar in ''Series/TwoBrokeGirls''. Max drily questions what her orgasm looks like.
** "Same face, no sound."
* Kasumi of ''Series/SamuraiGourmet'' never drinks a beer without ''really'' enjoying it. Of course, Kasumi almost never ingests anything without really enjoying it, which is the point of the show. But in the case of beer, there's extra enjoyment whenever he has to overcome his doubt that drinking in the middle of the day is acceptable, even though he's retired now.
[[/folder]]

[[folder:Professional Wrestling]]
* Wrestling/StoneColdSteveAustin often performed these, half down his shirt for the fans, half in his mouth for himself.
[[/folder]]

[[folder:Video Games]]
* ''VideoGame/DragonAgeOrigins'': Oghren reacts this way when he first discovers human beer. Subverting the normal stereotype of dwarves being master brewers, in the ''Dragon Age'' universe, dwarves brew beer with moss, fungus, dead rats, and other things that can be found underground and their brew [[ATankardOfMooseUrine tastes as bad as you'd expect]].
* ''VideoGame/DwarfFortress'': All dwarves are alcoholics, and you need to keep the supply of alcohol steady. Upon drinking, a dwarf will get the thought "(dwarf) feels '''euphoric''' due to inebriation."
* ''VideoGame/EtrianOdysseyIIITheDrownedCity'': One of the regulars at the Butterfly Bistro is Toma, a scavenger who knows [[GuideDangIt all sorts of tricks to make monsters]] [[RandomlyDrops give up rare goods]]. To get him to share his secrets, you have to buy him drinks and snacks, and he reacts this way to ''everything'' he ingests... including free glasses of water.
[[/folder]]

[[folder:Webcomics]]
%%* ''Webcomic/GirlGenius'': The [[http://www.girlgeniusonline.com/comic.php?date=20070625#.U_oT7GPp5q9 Seneschal's coffeegasm]] is a genteel poetic variant.
%%* ''Webcomic/{{Megatokyo}}'': Largo is a master of this.
* ''Webcomic/WapsiSquare'': Shelly gives this sort of response after being given [[http://wapsisquare.com/comic/05102004/ the best martini ever]] by the Aztec god of alcohol.
[[/folder]]

[[folder:Western Animation]]
* ''WesternAnimation/TheAdventuresOfJimmyNeutronBoyGenius'': In "The Evil Beneath", Jimmy, Carl, and Sheen venture to the Bahama Quadrangle and meet Dr. Moist, who invites them into his lair for a seaweed dinner. When it's revealed that the food is turning them into seaweed monsters, Moist tells them that he's not changing because he eats his meal with the antidote, which he then takes a sip of and shouts "That is some GOOD antidote!".
* ''WesternAnimation/Castlevania2017'': Trevor Belmont has this reaction when he has a mug of ale after a long time of going without booze. After a long drink, he says "Oh my God, that is {{better than sex}}". Too bad for Trevor that he said this in front of Sypha after they'd become an OfficialCouple, because she freezes his ale after only that one drink, forcing Trevor to awkwardly backpedal.
* ''WesternAnimation/KingOfTheHill'': Peggy does one of these while tossing back shots of tequila with Hank on their wedding anniversary.
* ''WesternAnimation/MyLittlePonyFriendshipIsMagic'': [[FrothyMugsOfWater Even though it's only apple cider]], Rainbow Dash is a pro at this, as is everypony who gets to enjoy some Apple family apple cider on the first day of cider season, especially Pinkie Pie and Cheerilee.
* ''WesternAnimation/TheSimpsons'':
** In "Burns, Baby, Burns", Smithers suggests that Larry's [[DeadpanSnarker odd behavior]] is because of his "truly heroic intake of cocktails".
** Homer, being the heavy alcoholic that he is, can down a cold can of Duff beer like nobody's business, and it's usually followed by an "mmm, beer" or a loud "woo-hoo". Listing every possible example would fill up this entire page.
[[/folder]]
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