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[[quoteright:350:[[Series/{{Smallville}} http://static.tvtropes.org/pmwiki/pub/images/smallville_beauty_contest.jpg]]]]

A staple of pop culture, a beauty contest/pageant is a competition where people (usually women, but there are special beauty pageants for men) are judged (primarily) by their physical appearance and social grace. In most pageants, contestants are expected to model an [[PimpedOutDress evening gown]] and a swimsuit[[note]]The swimsuit portion may be omitted if the pageant features underage girls[[/note]], display a performance talent, and answer an interview question about a current hot topic (it's not their opinion itself that's judged, but their ability to diplomatically express their beliefs). Expect the winner to be given a [[CoolCrown rhinestone tiara]], sash, and scepter (and/or a bouquet of flowers) while the host sings her praises.

In fiction, if there is a StrawFeminist in the regular cast, she ''will'' complain about how she finds this sort of thing to be sexist and demeaning to women (which is actually a common complaint/criticism for beauty pageants). [[HilarityEnsues As these things go]], she will often be forced to enter the competition for some story reason and is likely to learn AnAesop that there's way more to pageants than what a lot of people think, such as:
# Whether you're a contestant or one of the pageant organizers, there's a lot of work that goes into preparing for a pageant, and it can actually be rather stressful for pretty much everyone involved.
# While looks are certainly a strong factor when it comes to choosing a winner in a beauty pageant, most (if not all) beauty pageants, especially in recent years, do actually take more than just looks into consideration when it comes to choosing a winner.

Also, if it's a women's-only pageant and there ends up being [[GenderBender any men]] [[AttractiveBentGender disguised as women]] to compete in the pageant, they'll usually end up doing relatively well--at least until they get caught and are subsequently disqualified because of their gender.

Child beauty pageants are notorious for the antics of {{Stage Mom}}s, especially the ones who don't even bother asking their daughters if they actually want to compete in pageant.

[[BreadEggsMilkSquick Good place to murder someone too.]]



[[folder:Anime & Manga]]
* ''Manga/AhMyGoddess'': Belldandy won the school pageant. Sayoko was not pleased.
* In ''Manga/{{Airmaster}}'' the [[GagBoobs big-chested]] airhead with a crush on Maki wins a beach beauty pageant thanks to a very convincing imitation of a Holstein cow. It has to be seen to be believed.
* One chapter of ''Manga/AiKora'' involves a "Miss Sagashitamon" contest, which the male student judges use as an excuse to get the girls to indulge in the guys' fetishes. A riot nearly breaks out when the guys of Sagashitamon Academy start arguing over which girl should win the contest, and in the end the girls revolt and have the judges dangled over a bonfire.
* There's one in ''Manga/FairyTail'' where the main seven female guild members partecipate. Then [[TakenForGranite Evergreen]] comes forth and petrify them, but this is another story.
* There apparently is one going on in the SchoolFestival in ''Manga/GokinjoMonogatari'', but the characters ignore it rather spectacularly.
* In ''Anime/{{K}}'', signs around Ashinaka High School advertise an "Ashinaka Ikemen Contest" at the school festival.
* In ''Manga/GreatTeacherOnizuka'', Eicichi Onizuka helps one of his students feel like she is good for something, by encouraging her to enter a pageant.
* During a lull in the carnage in ''Anime/InfiniteRyvius'', the crew stage a party to lighten morale, one of the designated event planners inserts a call-in voting contest as to the prettiest girl aboard.
* The [[OffModel infamous]] fourth episode of ''Anime/LostUniverse'', Millie wins largely because [[FailedASpotCheck all the other contestants were too busy running for their lives when terrorists attacked]].
* The title character in ''Manga/MaicchinguMachikoSensei'' entered in a few of these. There was one episode in which she lost, which is surprising since everyone was in love with her.
* ''Manga/MartianSuccessorNadesico'' had the Miss Nadesico contest, a parody of the Miss Macross contest of ''Anime/SuperDimensionFortressMacross''. It started out as a simple talent contest to raise morale, but Yurika changed it into a contest with the winner being captain for a day. The higher ups changed it to be captain ''permanently'' just to get rid of Yurika! The crew tossed in the bathing suit portion and by the end of the episode, the only one not participating was Ryoko (which was a good thing, since she was able to warn everyone of a Jovian attack. Existential crisis are a ''good'' thing!). At the end, [[spoiler:Ruri ends up winning, but steps down out of utter embarrassment over the whole thing and Yurika gets her title back by virtue of being second place! It's a spectacular ReassignmentBackfire!]]
* ''Manga/MermaidMelodyPichiPichiPitch'' has the "Mermaid Contest".
* At the start of ''Anime/MobileSuitGundamF91'', [[TheHero Seabook]] and his friends are at such a contest where Seabook's girlfriend Cecily is a participant; just after she wins, the Crossbone Vanguard [[DoomedHometown attacks their colony]] and thing go to hell.
* ''Manga/OmamoriHimari'' has a chapter with a beauty contest. Surprisingly, the title character does not win. She spends most of the chapter talking with Yuuto, and therefore is not present to be judged, despite having entered. As a result, Lizlet wins the contest.
* ''LightNovel/OokamiSan'' had a beauty contest episode, and all of the main female characters competed. [[spoiler:The crossdressing Otogi Bank president was the winner.]]
* This happens in an episode of ''Anime/{{Pokemon}}'', infamous for being banned because of [[GagBoobs James]].
** Subverted in the episode "Princess vs Princess". Misty and Jessie enter the Princess Festival, assuming it's a Beauty Contest. Of course it does start off with the contestants on stage in formal wear...only for the judges to then reveal it's actually a Pokémon tournament.
* Ai, Mai, Mii and Mea enter one in ''Popotan''. Mii wins, despite ([[AllMenArePerverts or, more likely, because of]]) her age.
* An episode of ''Manga/RanmaOneHalf'' had Ranma-chan, Akane, Ukyo, Kodachi, Shampoo and Tsubasa enter a (beach) beauty contest organized by Nabiki for various reasons. The winner? Kasumi, who was acting as the assistant and not actually taking part in the contest.
* ''Anime/SailorMoon'' had a contest in the first season. This one was actually a wedding gown design competition, where the designer had to model her own gown. It was all just a ploy for the MonsterOfTheWeek to gather energy. Sailor Moon entered the contest using a magical disguise.
* The gang force Natsumi to take part in one in an episode of ''Manga/SgtFrog''. Thanks to a little accident with a growth ray, the poor girl ends up traumatized.
* As mentioned above, ''Anime/SuperDimensionFortressMacross'' has the Miss Macross contest, which was won by IdolSinger Lynn Minmei. In ''Anime/MacrossFrontier'', the Macross Quarter has its own version in which Ranka Lee participates. She doesn't win, but it still gets her noticed.
* In ''Anime/TenchiUniverse'', the girls, minus Sasami, enter a beauty contest in order to win some much-needed money thanks to events that put them on the run. Kiyone almost wins the event (thanks to some thought-to-be-embarrassing TanLines) until BountyHunter Nagi shows up and wins it. However, as they escape, Ryoko swipes the money anyway, adding to their problem!
* ''Manga/UruseiYatsura'' has one beauty pagent storyline. In both anime and manga it features some really crazy setup and initial events; however, in the anime things end early with Ataru making off with the proceeds, while the manga ends with a big fight scene featuring a gorilla, a python and a bear with boxing gloves. Plus Ran kissing most of her fellow contestants.

[[folder:Comic Books]]
* Beauty contests, often of an impromptu sort, were a staple of stand-alone ''Franchise/ArchieComics'' stories during TheSeventies and TheEighties in particular. Most often, they took place at the [[BeachEpisode beach]]. A frequently-used premise had the contestants -- which nearly always included BettyAndVeronica -- attempt to sweet-talk the judge(s) -- usually Archie, and sometimes Reggie as well -- into voting for them. If Midge was a contestant, this inevitably meant her DumbMuscle boyfriend Moose threatening the judge(s) into voting for her (a reversal of the usual GreenEyedMonster Moose plots where merely glancing at Midge from a distance would earn Archie or Reggie a [[CurbStompBattle curb stomp]]).

[[folder:Comic Strips]]
* ''ComicStrip/TheWackyAdventuresOfPedro'' has one storyline in which Pedro helps judge the "Miss Galactic Nebula" pageant on planet Owrplannit. [[spoiler:The title goes to Miss Enigma de Incognito, who claims to come from the planet Riddle. However, after she wins the pageant, she reveals herself as the wealthy Earth woman Emeralda von Snootz, come to take Pedro back home to Earth.]]

[[folder:Films -- Live-Action]]
* ''Film/DropDeadGorgeous'' is a darkly comedic {{satire}} of beauty pageants in general.
* As is ''Film/{{Smile}}''.
* Creator/EllenPage's character in ''Film/WhipIt'' starts out a (reluctant) pageant girl.
* ''Film/CarryOnGirls'' from the ''Film/{{Carry On|series}}'' series is based around a beauty pageant in which a group of angry women try to stop it with hilarious consequences.
* ''Film/MissCongeniality'' is a comedy crime thriller about a hard-nosed {{Tomboy}} cop who goes undercover as a pageant contestant in order to uncover a murder plot--she ends up doing relatively well in the competition and even befriends some of the other contestants.
* A rather [[{{Squick}} disturbing]] child beauty contest is featured in ''Film/LittleMissSunshine'' -- and apparently it's not that unlike actual child beauty pageants. The other little girls in the pageant were actual beauty pageant contestants and used their own costumes and routines.
* Venezuelan film ''[[http://www.imdb.com/title/tt1003538/ Puras Joyitas]]'' has the Beauty Contest as the background of the action. The event have even some StrawFeminist protesting [[spoiler:who really are along with the protagonists in their ''real'' plan.]]
* ''Film/{{Sleeper}}'': Woody Allen's fugitive in the future is captured and made to assimilate through mental manipulation, put in a beauty contest scenario in a lab. It works, as a switch is thrown and he breathily spouts a banal speech about using the title to promote peace and brotherhood.
* ''Film/TemptationIsland'' is centered around the finalists of the Miss Manila Sunshine contest.
* ''Film/ScaryMovie'': Spoofed in the first movie. At a beauty pageant Buffy says that she's gonna do a dramatic reading, then witnesses her boyfriend Greg being murdered on the auditorium balcony by the masked killer. She breaks down in tears pleading for help, but the judges think it's AllPartOfTheShow and declare her the winner for her "convincing performance".
* ''Film/IKnowWhatYouDidLastSummer'', which ''Scary Movie'' is parodying, opens with Helen winning a local beauty contest - to become the Croaker Queen. She wears the crown all night.
* ''Film/EarthGirlsAreEasy'' - Julie Brown, singing "'Cause I'm a Blonde" in a beach movie setting, snatches a tiara off a "Blonde of the Month" beauty contest winner along with her blonde wig, revealing her as a - horrors - brunette.
* ''Film/{{IronMan3}}'' had a Beauty Contest that allowed Tony to hijack an uplink to contact his home server. On the monitor in the background, Creator/StanLee's cameo is one of the judges.

* Little Miss Stoneybrook in ''Literature/TheBabySittersClub''.
* Book 4 of ''Literature/TheFaerieQueene'': [[HalfHumanHybrid Satyrane]] holds a tournament to determine the strongest, most-skilled knight, followed by a beauty contest for the knights' ladies. The prizes for the winners would be... each other! The beauty contest entrants are judged not only for their beauty but their [[MyGirlIsNotASlut purity]] and are tested by a magic girdle that can [[VirginPower only be worn by a virgin]]. The judges apparently don't share the author's views on chastity, however, and stubbornly declare a princess (who's really a clone -- long, sad story) the winner over the one girl the girdle will fit. The winning knight passes up the prize due to being secretly a SweetPollyOliver.
* The Robert Lynn Asprin/Jody Lynn Nye fantasy collection ''[[Literature/MythAdventures Myth-Told Tales]]'' includes a story detailing the heroes' involvement in an interdimensional pageant.
* The book ''Twenty Pageants Later'' is told from the POV of a beauty queen's younger/less attractive sister, when her middle school decides to hold a beauty pageant.
* The book ''Literature/BeautyQueens'' is about a plane of girls going to compete in the Miss Teen Dream pageant.
* ''Literature/BlackWidowers'': In "Literature/MissWhat", the guest tells the story of a religious fanatic targeting a beauty pageant called Miss Globe and planning to murder one of the contestants. The Miss Globe contest had entrants representing geographical regions as well as countries.

[[folder:Live-Action TV]]
* There seems to be an explosion of [[RealityShow reality TV]] featuring particularly JustForFun/{{egregious}} examples of how terrible beauty pageants can be -- a notable example being ''Series/ToddlersAndTiaras'' -- though, to the participants, it's SeriousBusiness.
* ''{{Series/Bones}}'' - Brennan was surprised that the little girls had already learned, basically, how to be AlphaBitch[=es=] in the first grade. The pageant shown was [[NoBudget hilariously low-budget]] compared to the real thing (for starters most of the kids used their own hair instead of wigs and their dresses were normal party dresses instead of sequined mini-ballroom dance contest monstrosities).
* ''Series/CSIMiami''[='s=] child beauty pageant episode had much better costuming and featured [[spoiler: a sex-offender running the pageant who kidnapped one of the kids; if I recall correctly he's the one Horatio infamously allowed to fall to his death]].
* ''Series/LawAndOrderSpecialVictimsUnit'' had an episode where the detectives investigate the kidnapping of a young contest from the Little Miss Lovely pageant.
* The ''Series/{{NCIS}}'' episode "Bikini Wax" has a female naval petty officer found dead in the toilets at one of these contests. Tony and the objectification of women are two things that mix explosively...
-->'''Kate:''' Give him 5 seconds...\\
'''[=McGee=]:''' Until what?\\
'''Kate:''' Until he notices there's a ...\\
'''Tony:''' ''Bikini contest''?!\\
'''Gibbs:''' ''(off-screen)'' It's over, [=DiNozzo=]!
* ''Series/SavedByTheBell'':
** The show did one over the Miss Bayside tournament. StrawFeminist Jessie protested and Slater made a bet with Zack that Screech couldn't win it. When Mr Belding agrees to let men enter the contest, Jessie and Slater also enter. Jessie however still opposes the swimsuit round and appears wearing a trenchcoat - but still describes what bathing suit she's wearing underneath "for those of you who like that sort of thing".
** Earlier in the series, Kelly had a dream sequence featuring a contest between Zack and Slater - wherein she'd decide which boy to date. We only see the evening round and Kelly declares Slater the winner. But when Zack tells the interviewer he [[IWantMyBelovedToBeHappy just wants Kelly to be happy]], Kelly wakes up and decides to ask him out.
* ''Series/TheBionicWoman'' episode "Bionic Beauty". Jaime Sommers enters the Miss United States contest in order to uncover an espionage operation.
* ''Series/TwinPeaks'' closes its second season with a Miss Twin Peaks beauty pageant, with the main female characters competing.
* The ''Series/TruCalling'' episode "Drop Dead Gorgeous" centers around a beauty contest.
* ''Series/TheSteveHarveyShow'' has Bullethead entering (and winning!) the Miss Booker T. Pageant to spite Lydia and win a computer.
* Parodied in ''Series/ArrestedDevelopment'' with an "Inner Beauty Contest". Maeby tried to prove a point about how, in spite of the hype, they would pick the prettiest girl by dressing up as her homely, wheelchair-bound alter-ego Shirley. To her surprise, she still made it to the finals (as did [[HollywoodHomely Anne]]). In the end, she decides to bow out, feeling she doesn't deserve to win, only for the judges and audience to declare her sudden ability to walk as a miracle and award her first place anyway.
* The boys in ''Series/MalcolmInTheMiddle'' enters their mother Lois into the "Miss Tri-County" pageant as a joke. She is so flattered by the sentiment, which she thinks is genuine, that she gave it a go. After much back-stabbing and sabotage by the other contestants, she takes the prize after showing off her talent at whistling.
* A ''Series/CharliesAngels'' episode has the title characters entering the "Miss Chrysanthemum" pageant to find out who's frightening away the contestants.
* ''Series/CoronationStreet'' had a storyline where the soap's CampGay Sean tried to pick up a guy at the gym by pretending Jason was his boyfriend. One drunken night led to him being crowned 'Mr Gay Weatherfield', despite him being straight.
--> '''Jason:''' (''while drunk'') Don't tell them. They'll take my sash away.
* A ''[[Series/TheDukesOfHazzard Dukes of Hazzard]]'' episode has Boss Hogg backing Daisy in the "Miss Tri-Counties" pageant against a rival county boss's contestant. After Daisy wins the talent competitions, she's kidnapped by the rival boss's henchmen to prevent her from competing in the swimsuit portion.
* ''Series/TheAndyGriffithShow'': "The Beauty Contest."
* ''Series/GilligansIsland'', episode “Beauty Is as Beauty Does". Mary Ann, Mrs. Howell and Ginger fight to become “Miss Castaway". With the Skipper, Mr. Howell and the Professor each coaching and rooting for a different girl, the deciding vote is now up to Gilligan!
* ''Series/HappyDays'', "Beauty Contest". Richie, Ralph and Potsie put on a fake "Miss Arnold's" beauty pageant.
* In the ''Series/{{Jonas}}'' episode "Beauty and The Beat", the titular brothers are appointed judges for the "Miss Most Amazing Teen Competition". Stella, who is jealous of the beauty pagent girls, retaliates by joining the contest at the last second and tries to win. However, she ends up embarrassing herself and loses due to [[PerformanceAnxiety stage fright]].
* In the ''Series/{{Smallville}}'' episode "Fierce", [[MsFanservice Kara]] won the Miss Sweet Corn contest.
* In the ''Series/{{Shake It Up}}'' episode "Glitz It Up", Cece and Rocky choreograph the "Little Miss Cutie Queen Pageant" (a beauty contest for 5 year-old girls) and mentor a tomboy contestant by turning her into a "beauty queen". [[spoiler: She ends up winning the contest]].
* In the ''Series/ParksAndRecreation'' episode "[[ExactlyWhatItSaysOnTheTin Beauty Pageant]]", Leslie becomes a RogueJuror for one of these. Leslie wants to give the prize to an intelligent woman who does charity work while the rest of the judging panel favors a [[BrainlessBeauty super-hot vapid moron]]. During the talent portion, the latter contestant impresses the judges other than Leslie with her "talent" of baton twirling, which consisted of nothing other than dancing sexily while holding a baton. Also, April enters the contest for the six hundred dollar prize, but quits in the middle of the competition when she learns it's six hundred dollars in gift certificates rather than six hundred dollars cash. Incidentally, April's talent was performing [[BadImpressionists "impressions"]] in her usual deadpan voice.
* A ''Series/GetSmart'' episode had Max protecting a contestant in a pageant against the usual intrigue. At show's end, after a few killings, he apologizes for having her witness such cruelty and treachery. She shrugs it off, saying "I'm used to it...after all, it ''is'' my third beauty pageant."
* One episode of ''Series/QuantumLeap'' has Sam leaping into a young (female) beauty pageant contestant. His mission is to prevent the life of another contestant from being ruined by a sleazy photographer.
* The first real mini-arc of ''Series/KamenRiderFourze'' focuses on Amanogawa High School's annual beauty pageant, which has been won two years running by AlphaBitch Miu. The MonsterOfTheWeek (one of her GirlPosse) tries to defeat her with an EngineeredPublicConfession, but Miu manages to win back the crowd and is crowned not just because she's hot but because she demonstrates that she actually cares about the school and students.
* In the ''Series/AmazingStories'' episode "Miss Stardust", a beauty contest is crashed by an alien (Music/WeirdAlYankovic) who threatens to destroy Earth unless the contest lives up to its name -- Miss Galaxy -- and allows contestants from other planets to participate (and ideally win). To make matters trickier, the new entrants aren't HumanAliens...
* ''[[Series/TheSuiteLifeOfZackAndCody The Suite Life]]'' had two. In one of the first episodes the hotel hosts a Mini Miss pageant and while Cody tries to talk to a girl he likes, he ends up disguising himself wearing a wig and then taking part to win money for bikes. In ''On Deck'', Zack and his friends try to setup a fake pageant to meet pretty girls, but Moseby catches them and forces them to actually arrange a pageant as punishment, without having contact with the participants. Bailey and London both take part, with Cody as Bailey's coach [[ContinuityNod because he has been in a beauty pageant before]].
* ''Series/MarriedWithChildren'': Kelly enters and wins a few minor contests, including one for Al's favorite "food", Weenie Tots.
* ''Series/ItsAlwaysSunnyInPhiladelphia'': In "Frank Reynolds' Little Beauties", Frank gets an offer to host one. He says yes, thinking he'll get to see a bunch of hot twenty-somethings in bikinis. It turns out to be a children's beauty pageant. Frank gets increasingly worried [[MistakenForPedophile others might think he's a pedophile]]. HilarityEnsues.
* Univisión's ''Nuestra Belleza Latina'' is a RealityShow spin on the beauty contest formula. The head judge, Osmel Souza, is the man behind the many wins of Venzuela's candidates in several international contests, so he may be the harshest reality judge this side of ''Series/HellsKitchen''
* The reality show ''The Swan'' featured a group of women undergoing radical changes with plastic surgery and the series finale put all the women in a pageant. Said pageant had an evening gown round, swimsuit round and lingerie round.
* On ''Series/RuPaulsDragRace'', the DragQueen pageant Miss Gay America (itself not connected to the show in any way and predates it by decades) was a source of drama in Season 5. Alyssa Edwards had won the pageant but was dethroned for failing to fulfill her obligations, and the crown went to runner-up Coco Montrese. Since both queens were contestants that season, their rivalry became a driving conflict. Besides them, several others from the show have competed in pageants as well, and "Pageant Queens vs Comedy Queens" has become shorthand for the frequent rivalry between high-femme queens who are serious about fashion and performance (whether they compete in pageants or not) and low-brow queens who are more about comedy, camp, gothiness, and so on (even though there ''are'' pageants for comedy and goth queens).
* In the ''Series/{{Seinfeld}}'' episode, The Chaperone, Jerry dates Miss Rhode Island, who is competing in the Miss America pageant in Atlantic City, and Kramer becomes her mentor. He gives surprisingly good advice, given that he's watched every Miss America pageant since he was six years old.
* ''Series/DawsonsCreek'' has an early episode of Joey trying to earn money for school and Pacey entering the contest as a male contestant who performs ''Film/Braveheart'' "Never Take Our Land" speech.
* ''Series/WonderWoman'': In "Beauty on Parade" Diana enters a beauty contest that the BigBad is using as a cover to try to assassinate General Eisenhower. Diana joins over Steve Trevor's objections that they'd need [[ClarkKenting "...a really gorgeous girl. Someone who looks great in a bathing suit."]] ([[IdiotHero Of course, there are]] [[SelectiveObliviousness other explanations for this idiocy]]). No introspection is made on how Diana disappeared from the pageant and Wonder Woman [[BeatThemAtTheirOwnGame wins it]]. Apparently, [[CrowningMomentOfAwesome catching bazooka shells out of midair]] won the talent portion.

* ''Music/LiveThroughThis'' by Music/{{Hole}}. Alluded to on the album cover and in the track "Miss World".

[[folder:Myths & Religion]]
* [[ConflictBall Want to make any wedding instantly more fun?]] Just take [[AppleOfDiscord one golden apple,]] write on it "For the Fairest" and throw it in the middle of a wedding attended by the most beautiful and vain goddesses in the world. When Eris threw the Apple of Discord into Thetis' wedding, it took more than ''twenty years'' for this conflict to be resolved. Eventually it came down to [[TheThreeFacesOfEve three of the most powerful goddesses you could name]] -- [[TheHighQueen Hera, queen of the gods,]] [[LadyOfWar Athena, goddess of war,]] and [[FemmeFatale Aphrodite, the goddess of love.]] Zeus, not wanting any of the gods to face the wrath of the losers, picked the handsomest human man he could find to make the choice (because being beautiful makes you a great judge of beauty). They each tried to bribe him -- one with wisdom, one with all of Asia, and one with the most beautiful woman in the world. Being a young fool, Paris chose Aphrodite. [[HilarityEnsues The Trojan War ensues.]]
* The book of Esther in ''Literature/TheBible'' sets the story in motion when King Ahasuerus decides to find a new queen with what amounts to an empire-wide beauty pageant. (Runners-up got to be in the king's harem.) The winner, of course, is Esther. OlderThanFeudalism.

[[folder:Professional Wrestling]]
* WWE will often have swimsuit contests or else Halloween costume contests featuring the [[MsFanservice eye candy]] [[InsistentTerminology Divas]]. Most of the time these contests rarely just happen - there's normally going to be a {{Heel}} who is annoyed at not winning and attacks the actual winner, setting up a match. Or else a BrawnHilda who destroys everyone.
* Predictably the all-women's season of NXT featured a Halloween costume contest as one of the challenges (the male seasons didn't).
* The most famous wrestling bikini contest of all happened at ''Fully Loaded'' 1998. {{Wrestling/Jacqueline}} took on {{Wrestling/Sable}} - and memorably Sable lifted up her top to reveal her bare breasts with handprints painted on. She won on the basis of crowd reaction but Vince disqualified her on a technicality: she didn't technically wear a bathing suit.
* WWE parodied this one in 2002 with Wrestling/TerriRunnels against Wrestling/MollyHolly. Molly claimed that Wrestling/JerryLawler would go wild when he saw what was under her robe - and revealed a demure 50s bathing suit with bathing cap, snorkel and flippers.
* Oddly enough, Molly's first gimmick in Wrestling/{{WCW}} was as a pageant girl called Miss Madness. Her PimpedOutDress would also double as her ring gear - albeit with a removable skirt for mobility.
* The ''other'' notable beauty contest from the Attitude Era was the Miss Rumble contest at the 2000 ''Royal Rumble'' - featuring celebrity guests as judges. After lots of {{Fanservice}} - including The Kat showing off a bikini made of bubble wrap - Wrestling/MaeYoung predictably interrupted and [[FanDisservice bared her breasts]] (which had prosthetics on them to make them even more repulsive) - and was declared the winner. Note that Mae Young was in her seventies at the time.
* Before she went on to fame in Wrestling/{{WWE}}, Wrestling/{{Lita}} did a pageant girl character called Miss Congeniality in Wrestling/{{ECW}}.
* There was actually a rare male example as part of the 4th season of ''Tough Enough''. The contestants had to seduce Mae Young. Memorably it featured Wrestling/TheMiz in a sexy Santa outfit. Yes, really.
* Wrestling/TheBeautifulPeople had one in an attempt to haze newer Wrestling/{{TNA}} Knockout Wrestling/TaylorWilde, though she ended up winning over Wrestling/AngelinaLove.
* Wrestling/MadisonRayne also evoked this in her 'Queen Bee' gimmick in TNA. She would wear a sash and tiara - and smile vapidly while waving as she walked down to the ring. She is also a former Pageant Queen in real life.
* Developmental Diva Veronica Lane had this as her gimmick. She called herself 'Miss NXT' and leaked videos from a promo class showed her cutting a promo like a speech from the personality round. In real life she is a former Pageant Queen. However she opted to leave WWE before she could appear on TV.

* Incredibly for the medium, ''Radio/TheHowardSternShow'' has hosted multiple beauty contests over the years. Interns, {{Playboy Bunn|y}}ies, amputees, and once even three of Tiger Woods' dozen plus mistresses competed against one another.

* In ''Theatre/OfTheeISing'', the Wintergreen campaign decides to hold a beauty contest in Atlantic City, for the purpose of giving his run for President a love interest. Unfortunately for the winner, Wintergreen doesn't keep his promise to marry her.
* The second act of ''The Skin of Our Teeth'' begins with a beauty contest in Atlantic City, judged by Mr. Antrobus. Mrs. Antrobus is somewhat less than pleased when he chooses their former maid Sabina as the winner.

[[folder:Video Games]]
* The female team members of ''VideoGame/{{Persona 4}}'' are entered into one of these by Yosuke. [[spoiler:Teddie]] manages to get there to be a swimsuit round when he becomes an honorary judge after the crossdressing pageant which the girls entered the boys into in revenge. [[spoiler:Naoto isn't best pleased by this; she bails, but wins the contest anyway.]]
* ''VideoGame/FZero''
** According to her trophy description in ''VideoGame/SuperSmashBros. Brawl'', Jody Summer from ''VideoGame/F-Zero'' was "chosen as Miss Galactic Space Federation" after ''F-Zero X''. But Miss Galactic Space Federation equates more to "being the [[ReasonableAuthorityFigure spokeswoman]] for [[TheFederation a para-militaristic organization that works to ensure law, order, peace, and harmony throughout the cosmos and holds control over seven galaxies]]" than "being a bikini model" (although, don't get us wrong, [[http://fzero.wikia.com/wiki/File:061.jpg she could definitely pull it off]]).
** A purer example comes from that of Mrs. Arrow in ''F-Zero GX'', with the possible subversion in that she's a female bodybuilder, so [[http://www.youtube.com/watch?v=cyfymoXQx_o said contest]] is judged moreso on physique than beauty ([[http://images1.wikia.nocookie.net/__cb20071107035112/fzero/images/0/09/Mrsarrow.jpg but she's not lacking]] [[http://www.youtube.com/watch?v=3MsdjhC7EPIin the latter either]]). Oddly enough, no other contestants are shown (Octoman and Michael Chain are also shown posing in their own videos, but they obviously don't count), so there's no way of knowing if she actually won.
* ''VideoGame/SuperRobotWarsW'' has the Miss Nadesico contest (mentioned above), but with a twist: the whole thing is a set-up by [[Anime/{{Mazinkaiser}} Baron Ashura disguised as Prof. Yumi]], who wants someone incompetent put in charge of the heroes. As is standard practice for ''VideoGame/SuperRobotWars'', HilarityEnsues.
* The Miss Miltia Beauty Contest is frequently mentioned but is never actually shown in the second ''VideoGame/{{Xenosaga}}'' game.
* The game ''WWF Smackdown 2: Know Your Role'' would occasionally feature Diva beauty contests in Career Mode - on episodes of Raw and Smackdown. Even Wrestling/StephanieMcMahon sometimes took part.
* ''VideoGame/DragonQuestVI'' features such a contest for rare gear and an optional party member. Sadly, there are no graphics, so you'll just have to imagine the sight of Carver sashaying around in nothing put boxer shorts and a pot lid. There's also some PingPongNaivete displayed by your friends, who wonder why [[PantyShot one creep likes to sit right next to the edge and look up...]]

[[folder:Web Animation]]
* ''WebAnimation/GothamGirls'' has a pageant which is all talent, which figures as it's a [[spoiler:trap set up by Bat-Girl to ensnare the villains.]]

[[folder:Web Comics]]
* ''Webcomic/ThePerpetualAquarium'' did a "Petpets in Tiaras" spoof of the current trend in reality shows to show children's pageants.
* ''Webcomic/RPGWorld'' did one combining it with BeachEpisode, and of course Hero turns out to be the [[AttractiveBentGender attractive redhead who received a third of the votes to win]].

[[folder:Western Animation]]
* ''WesternAnimation/TheSimpsons'' episode "Lisa the Beauty Queen". Homer enters Lisa in the Little Miss Springfield pageant to improve her self-image; she gets second place, but then the winner is struck by lightning and Lisa gets the (melted) crown and scepter by default. After she starts railing against Laramie Cigarettes (a major sponsor of the contest, who wanted to use her to help market their products to kids), they get Lisa disqualified on a technicality[[note]]On the entry form, in the space that said "Do Not Write Here", Homer wrote "Okay"[[/note]].
** "A Streetcar Named Marge" opens with the family watching a pageant which cleverly re-purposes Janis Ian's "At Seventeen" as its theme.
* ''WesternAnimation/DannyPhantom'' episode "Beauty Marked" where SoapBoxSadie Sam Manson joins the Beauty Pageant in her school to undermine it. The pageant is all just an elaborate ruse for the host to find a [[ArrangedMarriage perfect bride]] for her [[TheEvilPrince jerk of a brother]]. Sam wins the contest either way, but refuses to take the tiara, stating its "stupid".
* One episode of ''WesternAnimation/{{Futurama}}'' has the crew delivering the crown to such a contest. Leela thinks the whole thing is sexist and stupid... until [[AssumedWin she thinks she won by accident]] when Zapp Brannigan, one of the judges, calls out her name in surprise. Though keep in mind that the contestants include a giant anemone and an apparent energy lifeform.
* ''WesternAnimation/KingOfTheHill'' episode "Peggy's Pageant Fever" had Peggy enter the Mrs. Heimlich County beauty pageant to win a new white pickup truck, only to find out that she was not as attractive, talented, or prolific at childbearing as her fellow contestants. Though her friend Nancy was a judge, they stop speaking to each other when Peggy implies that obvious blonde beauties don't deserve to win. Peggy hires a coach to help her succeed and even receives a stunning makeover, but can't get over her awkwardness. In the end Hank paints his truck white so that Peggy does not need to go through with the pageant and ultimately humiliate herself.
* A fairly minor example: in the first ''WesternAnimation/CodeLyoko'' episode, it's established that Kadic's annual "prom" (which acts more like a Friday night mixer) has a beauty contest. Sissi had won the contest the previous year, and is a contestant in the episode, going up against two background characters. The winner is never known, due to a giant teddy bear interrupting the announcement. [[http://img.codelyoko.fr/galeries/01_teddygozilla/TeddyGozilla_354.jpg No]], [[http://img.codelyoko.fr/galeries/01_teddygozilla/TeddyGozilla_357.jpg really]].
* The ''WesternAnimation/TrippingTheRift'' episode "Miss Galaxy 5000" has Six competing in one of these.
* ''WesternAnimation/TheFairlyOddparents'' has an episode based around this. Timmy's dad entered, despite it being an all-female contest. [[spoiler:He won.]]
* In an episode of ''WesternAnimation/TheFlintstones'', Fred and Barney were roped into judging one. Wilma and Betty found out and entered; Fred and Barney, possibly fearing for their lives, declared them the winners.
* ''WesternAnimation/TheJetsons'' put a slight twist on the trope. George entered as a judge, but wore a very PaperThinDisguise to prevent Jane finding out he'd spent an evening judging beautiful women. Meanwhile, Jane entered independently, and also wore a disguise in case George happened to see. Naturally, George declared Jane the winner, but they were both disqualified when they discovered they were married.
** Originally, Mr. Spacely was going to be the judge and wore a domino mask so he could be advertised as "The Mystery Judge." While signing autographs before the pageant, his wife found out and hauled him off, and George had to take over as judge in his place.
* In the ''WesternAnimation/SouthPark'' episode "Dead Celebrities", Ike was possessed by Music/MichaelJackson. The boys realize Jackson would only leave the body by gaining the acceptance he wanted in life. They figure they can achieve this by taking him to a children's beauty pageant.
* In the ''WesternAnimation/FamilyGuy'' episode "Boys Do Cry", Stewie is entered in the Little Miss Texas pageant as "Stephanie Griffin." The audience tries to chase him once his wig falls off.
* In the ''WesternAnimation/{{Rugrats}}'' episode "Beauty Contest", Tommy Pickles' father and grandfather, Stu and Lou, disguise Tommy as a girl and enter him in the Little Miss Lovely contest, unknowingly competing against his cousin, Angelica. Tommy's disqualified after Didi shows up and outs Tommy in anger. In a HilariousInHindsight moment, Lou realizes he could have just rooted for Angelica the entire time. She ''was'' his granddaughter, after all!
* An episode of ''WesternAnimation/{{Recess}}'' has the Ashleys enter Spinelli in the "Little Miss Blush Beauty Pageant" (a pageant for 10 year olds) as a joke. Spinelli decides to get the Ashleys back by winning the contest. [[spoiler: She does]]
* ''WesternAnimation/TransformersRescueBots'' has the Miss Griffin Rock contest. It features speed calculus.
* ''WesternAnimation/TheSmurfs'' had a gender-flipped version called the Mr. Smurf Contest in the episode of the same name, where the male Smurfs competed to be the one who would take Smurfette to the Harvest Ball as her escort. As it turned out, Smurfette couldn't decide which of the contestants would be the winner, so she judged all contestants to be the winners. Also, one of the contestants was Gargamel, who had disguised himself as a Smurf, but as his disguise wore off, he ended up being no bigger than a Smurf and thus was cast out of the village.
** And there was also a Miss Dark Ages Beauty Show in "The Golden Smurf Award", which ironically consisted of old hags competing for being the "most beautiful" of them all, and for which Hogatha was attempting to make herself beautiful by using Smurfs as part of her beauty regimen.
* ''WesternAnimation/MuppetBabies'' had an episode centred around the babies learning about Greek mythology. One segment shown was the beauty contest between Hera (played by Miss Piggy), Athena (played by Skeeter) and Aphrodite (played by Camilla the chicken). Needless to say Piggy isn't pleased that Aphrodite wins.
* ''WesternAnimation/TheCrampTwins'' featured Lucien entering a beauty contest for the local girls. Dorothy becomes a StageMom and has him go onstage in an evening gown. At the end however she realises that the contest has been rigged: Mr Winkle buying judges Marcia and Tandy expensive gifts to get them to vote for Wendy. It's implied this is the reason Wendy has been the winner for several years. After there's a scuffle over the crown, Dorothy ends up with it and picks herself as the winner.
* There's a magical beauty contest in ''WesternAnimation/AmericanDragonJakeLong'' which Jake has to escort a contestant to the event as well as investigate it. [[spoiler: It was set up by an evil wizard, Eli Pandarus, who would find the most beautiful woman in existence as part of a spell for ultimate magic.]] When the original contestant can't compete, Fu Dog enters instead [[spoiler: and wins the event, screwing up the villain's scheme.]] To add to the weirdness, the host of the pageant is ''[[Series/LetsMakeADeal Monty]] [[Series/SplitSecond Hall]]'', who's not only aware of Pandarus' plot, he's ''in on it'', so he can become the "[[OverlyNarrowSuperlative World's Most Powerful Game Show Host]]" (attempting to take the title from fellow Canadian Creator/AlexTrebek).
* ''WesternAnimation/WinxClub'' has Miss Magix in the first season, with both beauty and talent portions, a strict no-magic rule, and [[HilarityEnsues the Trix sabotaging the talent portion]]. Stella is the runner-up to Lucy, who had the Trix' help to become beautiful with magic... [[KickTheDog And has the Trix give her back her true looks immediately after she's crowned]].
** There are two rather funny particulars not mentioned above: first, one of the contestants of Miss Magix looks identical to Aisha (who debuted the following season), the series' resident tomboy; second, the public includes Faragonda and Griselda, two powerful and experienced fairies, ''seated next to the Trix'', implying that ''their sabotage may have been part of the contest''.
* ''WesternAnimation/HomeAdventuresWithTipAndOh'' has tomboy Tip enter a beauty contest in her own fiercely competitive way. She becomes so determined to win that when she actually has a decent shot at it, she notices she no longer even remotely recognizes herself at all, and immediately changes herself back, costing her the competition.
-->'''Lucy''': I'd rather you lose by being yourself than win by being someone you're not.\\
'''Tip''': Thanks, mom.

[[folder:Real Life]]
* Numerous beauty pageants all over the globe, with the "Big Four" international pageants being Miss Universe (considered the most prestigious pageant in the world), Miss World, Miss International, and Miss Earth.
* In the United States, the two highest-profile pageants are Miss America and Miss USA, the difference between the two being that Miss America is a standalone pageant and one of the longest-running in the world, while Miss USA finds the American contestants for Miss Universe and Miss World[[note]]Interestingly, the United States territories (Puerto Rico, the US Virgin Islands, Guam, etc.) will enter the Miss America pageant but not Miss USA. Instead, they'll directly enter the international pageants to represent their territories, and Puerto Rico in particular has won Miss Universe several times[[/note]]. Several American actresses got their start in beauty pageants, such as Lee Merriweather (Miss America 1955), Creator/KristinChenoweth (runner-up for Miss Oklahoma 1981), Creator/MichellePfeiffer (Miss Orange County 1978), Creator/LyndaCarter (Miss World USA 1972), Creator/HalleBerry (Miss Ohio USA 1984, runner-up for Miss USA), Creator/JeriRyan (Miss Illinois 1989), and Creator/VanessaWilliams (Miss America 1984) [[note]]The first black Miss America, she gained all the fame ''and'' notoriety you can expect from such a milestone.[[/note]]
* '''[[UpToEleven Extremely]]''' SeriousBusiness in the UsefulNotes/{{Philippines}}, probably because the country excels at few other things (save perhaps for boxing and singing). Filipino popular history is full of successful winners and runners-up of innumerable such contests—not a year goes by without someone at least partly Filipina making the news in an international beauty pageant—and contestants are often treated like goddesses at home, almost ''[[Literature/TheHungerGames Hunger Games]]''-style. The tradition is most likely traceable back to U.S. colonial rule, combined with the Spanish-influenced love for quasi-religious town fiestas, and is perfectly reasonable given Filipinos' [[ForeignCultureFetish colonial]] [[CulturalCringe mentality]].
** [[https://en.wikipedia.org/wiki/Philippines_at_major_beauty_pageants It even has its own Wikipedia article!]]
* Also serious business in Latin America. Since the region produces some of the most beautiful women on the planet, it's no surprise that it not only has several beauty pageants in individual countries, but it tends to dominate international contests as well. How seriously do they take it? When Steve Harvey accidentally crowned Miss Colombia, Ariadna Gutierrez, in the 2015 Miss Universe pageant and had to take it back, she minced no words telling the media how humiliated she felt and she even considered suing, and Harvey received ''death threats'' from her countrymen. It took him inviting her to his talk show and publicly apologizing for her to forgive him. [[note]]The Philippines won that year, by the way, although the candidate was half-German.[[/note]]
* The Afro-Caribbean is another region that takes international beauty contests quite seriously. The countries and territories of the region tend to be poor, with populations ranging from a hundred thousand to a couple million, so being able to send representatives to global pageants is a source of national pride, even if they seldom win the top prize. Not counting the Latin countries, the last Caribbean to win Miss Universe was Miss Trinidad and Tobago, Wendy Fitzwilliam, in 1998. However, the first black Miss Universe was also Trinidadian, Janelle Commissiong, who won in 1977.
* Sarah Palin, the former Governor of Alaska, won a local one and came in third for the state, meaning yes, Palin potentially could have been Miss America.
* Miss University UK got some considerable protests from university students.
* [[http://en.wikipedia.org/wiki/The_Rose_of_Tralee The Rose of Tralee]] (non-Irish viewers may be more familiar with it's parody the "Lovely Girls" competition in ''Series/FatherTed'').
* As mentioned above, there are children's beauty pageants, and they are SeriousBusiness to the point of child abuse. In one news expose, a hidden camera was put in the changing rooms, and captured such things as a father bragging about getting his 8-year-old daughter ''breast implants'', then making her take off her top and bouncing her up and down to show another father "how well they jiggle." ''[[{{Squick}} Eugh]]''.
* Creator/HarlanEllison wrote [[http://janvanhelsing.narod.ru/EssentialEllison/index241.html a searing piece on child beauty pageants]] in his "Glass Teat" column in 1970. What he is describing is the "[[http://www.ourlittlemiss.com World's Our Little Miss]]" pageant. Which still exists today.
--> ...the really sick ones are the parents. Feeding their own failed dreams on the flesh of their children. How much money, how many grueling hours of training go into battering a child to perform like a monkey? How much surrogate pleasure do the manipulators vampirically enjoy molding a child to dance and spin and raise her voice to God in song, so she can tremble like a pneumonia victim for an audience of clothing merchants?
* Wives and concubines for Asian harems often were picked by a variation of this.
* {{Drag Queen}}s have their own pageants, usually held by individual {{gay bar}}s[[note]]Whenever a bar closes, the winner of their last pageant will carry the lifelong title of "Miss [Bar] Eternal"[[/note]], though there are regional and national competitions as well. In the United States, the four highest-level drag pageants are Miss Gay America, Miss US of A, Miss Continental, and Entertainer of the Year. It is interesting to note that many of these pageants have separate classes, such as "Miss US of A ''At Large''" for {{BBW}}'s, and Miss Continental ''Elite'' for contestants over the age of 40. One smaller-scale pageant worth mention is Miss'd America, which was started in 1993 by the stylists and costumers from Miss America--almost entirely gay men who did drag in their free time--wanting to have some fun of their own and celebrate their community.
* Gay men who aren't drag queens also have pageants, with similar categories as the ladies (though the swimwear portion is usually replaced with underwear). Fetish subcultures like [[{{Leatherman}} leather]] and rubber also have annual contests, but they'll take offense if you call it a "pageant". While these competitions are predominantly held in Western nations, every year a few brave souls from Africa, Asia, and the Caribbean enter as well, often risking family shame and/or their own safety when they do so.
* UsefulNotes/{{Bodybuilding}} competitions are this as well, except that the judging criteria is muscle size/definition, among others. Female contests have a Bikini division, which has faced several criticisms of the suggestive poses the contestants often have to do.