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[[quoteright:350:[[Manga/VenusVersusVirus http://static.tvtropes.org/pmwiki/pub/images/lucia-sumire-bait1_2880.jpg]]]]

->"''We like our ladies to go les... but not full les.''"
-->-- '''Bryan Safi''', ''[[http://current.com/items/90732681_thats-gay-lady-kisses.htm That's Gay]]''

In the eyes of fandom, a show's major selling point is that its principal characters are SchoolgirlLesbians... but oops, it was just a RomanticTwoGirlFriendship after all! The viewers have been {{Ship Tease}}d; and now that the writers got their attention, they can write more comfortable (to them) relationships. The lesbian {{subtext}} may [[BaitAndSwitchCredits not even last beyond the opening credits]].

The is pretty common in [[{{Moe}} Bishoujo fandom]], where the RomanticTwoGirlFriendship develops for a number of unintentional factors. One could say that [[GirlOnGirlIsHot audience likes girls in large quantities, and seeing two girls acting cute, even at each other, is better than one]]. One could also point out that ''far'' more attention is put into the interaction and communication between the girls; while a relationship with a guy just "happens" with most development offscreen. And if they're the [[ImprobablyFemaleCast only people you see]] but the show still maintains particular tropes, the audience is sometimes led toward an imagined payoff that might not be there. Often, this is coupled with a young age for both characters as well as the lack of any actual 'sexuality' in either character, barring [[IfItsYouItsOkay concessions]], as this outcome is harder to rationalize for an adult character. Note that any romantic relationship with boys, on the other hand, is considered completely serious at any age. Yes, it's [[DoubleStandard hypocritical]].

Tends to raise the hackles of a show's {{Yuri Fan}}dom, who tend to crop up more infrequently, but also makes them paranoid in the long run. Any male friend of one of the girls becomes the SwordOfDamocles; a possible route of escape for the writers via LastMinuteHookup. So [[DieForOurShip expect malevolence.]] It takes frustratingly little for a male character to become a love interest. A single scene, or a WhereAreTheyNowEpilogue, can instantly make {{canon}} overturn entire seasons of meaningful interaction between female characters.

An ironic result of this is making a relationship explicit can result in enough fuel for viewers who oppose the {{shipping}} to simply scoff that any evidence of the pairing is "just {{fanservice}}." The fact that a great many shows avoid [[UnfortunateImplications portraying relationships in significant detail muddies it further: so many other shows cop out at the last minute, so why should this one be different?]] The writers won't ever [[HideYourLesbians admit anything anyways]].

Outside of canon this trope is invoked a lot especially in H-doujins due to a rather persistent tendency for [[MostWritersAreMale male writers]] to be intimidated by the idea of girls who don't find them sexually attractive because they're extremely insecure [[ManChild manchildren]]. This is the reason why a disturbingly large number of popular lesbian characters and characters who are popular in part because of their [[RomanticTwoGirlFriendship near lesbian tendencies]] are depicted in huge amounts of heterosexual porn with a random [[AuthorAvatar male insert]] or more and very frequently in the form of rape instead of [[GirlOnGirlIsHot with each other]]. Think of it somewhat as the DistaffCounterpart to AllTheGoodMenAreGay except this time, you can get them back on the "home team" so to speak.

This trope is also occasionally applied to male characters, usually in order to appeal to {{Yaoi Fangirl}}s and an LGBTFanbase without [[ButNotTooGay alienating straight viewers]], in which case it's usually known as queerbaiting. Queerbaiting is usually considered quite homophobic, patronising and cynical when it's done these days, but in the past was often [[FairForItsDay the only way queer creators could make media featuring characters like themselves]] due to the values of the time. In these cases the SlashFic fanbase often shows up to make the {{Subtext}} text.

Compare FauxYay. Related to the SweepsWeekLesbianKiss.



[[folder: Anime and Manga]]
* While the original ''LightNovel/MariaSamaGaMiteru'' novels are a bit more lenient in {{subtext}}, the anime only has one canonical pairing, derailed when one member ''went off to become a nun,'' and when two girls are about to kiss, the camera cuts away as if it were [[SexyDiscretionShot something much more]] HarmfulToMinors. This is especially unusual, as ''[[PortmanteauSeriesNickname Marimite]]'' is pretty much defined by its [[YuriGenre Girls Love]] fandom.
* ''Anime/BubblegumCrisis: Tokyo 2040'' spent its first half building the SempaiKohai relationship -- and RomanticTwoGirlFriendship -- between Priss and Linna. The final half of the series drops this subplot like a hot potato for a [[LastMinuteHookup sudden romance between Priss and Leon]] that fits the "offscreen explanation" part of the trope to a T; Leon shows up at her club while she's on stage, does a smarmy clap for her, Priss grins a bit, and from thereon in they're treated as dating. Ironically, it was the original ''Anime/BubblegumCrisis'' {{O|riginalVideoAnimation}}VA that gave rise to the mantra among many early anime fans that "All women in anime are lesbians. Unless they're bisexual."
* ''Manga/{{Nana}}'':
** At its core, the interesting relationship between the two titular Nanas: [[TomboyAndGirlyGirl one a tough punk-rocker, the other a girly girl who likes frilly fashion]]. Disappointingly, most of the manga depicts the two girls' relationships with comparatively bland or annoying guys, to the point where the carefully set up romantic tension between them is all but thrown overboard--which isn't helped by the fact that one of them [[spoiler:gets knocked up]].
** One Nana develops an infatuation with her roommate later in the series, encouraging her to get together with (and get back to) the one decent opposite-sex relationship that she finds... because [[ValuesDissonance the man in question is close to both of them, and that will keep them together]]. She moons over her in a way that she doesn't moon over the man she eventually marries. Nothing comes of it though and both women do eventually marry. In later chapters however, we find that, after a short while, both women ''do'' separate from their husbands. One of them leaves Japan, and the other plans to go after her, claiming that she "loves" her.
** Ultimately, the theme of the series is that [[LoveHurts love is a hell of a thing to sort out]].
* The OVA for ''Anime/SaberMarionetteJ'' introduced Marine, a new Marionette who somehow imprinted on Lime as her Master -- and therefore, her implicit love interest. Although there is plenty of {{subtext}} in their relationship, Marine eventually realizes that her true [[strike:love]] master was the ocean, the first thing she saw when she awoke (underwater). Complicating this is Lime's perception of affection is generally much more childlike than the other androids. The more likely explanation is the {{O|riginalVideoAnimation}}VAs are {{Non Serial Movie}}s whose topics [[PutOnABus couldn't be put into the next season of the show]].
* The opening credits of ''Manga/VenusVersusVirus'' combine this with BaitAndSwitchCredits, although the two girls never really have that kind of relationship in the show, which isn't helped by the GeckoEnding of the anime. Despite all this the manga is licensed as a [[YuriGenre Girls Love]] manga. The two have quite the RomanticTwoGirlFriendship - not helped by all the touching, blushing, and lampshades- and by the end it's all but stated Lucia is in love with Sumire. [[spoiler:However Sumire's bond with Lucia took a turn for the worse late into the series and even when it's rekindled it's ambiguous whether her affections are the same]]
* ''Anime/RevolutionaryGirlUtena'':
** ''Utena'' shocked fans by giving them what they wanted, but through a conclusion that suggested more than it showed. Utena and Anthy are engaged, share a room, share a bed, make a wonderfully handsome couple on campus, and gaze at each other adoringly during the opening credits. Their feelings for each other grow more and more intense as the series progresses. And, in the end, they ''do'' choose each other over any male love interest! [[UnpleasableFanbase Many fans believed, however, that the way it was depicted wasn't explicit enough]], leading to much debate about whether or not Anthy/Utena should be called a canon couple despite the director's [[WordOfGay confirmation that it is]]. Ironically, when TheMovie went on to depict the relationship as explicitly romantic, many fans [[UnpleasableFanbase then claimed to dislike it because it was somehow too obvious and thus fanservice]].
** ''Utena'' has a rare male/male version of this trope in the relationship between Mikage and Mamiya. While their initial interactions are unambiguously romantic, it eventually turns out that [[spoiler:Mikage (or better said, Professor Nemuro) was actually in love with Mamiya's older sister Tokiko all along, with his desire to help Mamiya being primarily for Tokiko's sake. Furthermore, the Mamiya seen throughout this story arc is revealed to actually be an illusion acted out by Anthy; the real Mamiya was DeadAllAlong, and the entire "relationship" was nothing more than a ploy by Anthy's brother Akio to manipulate Mikage]].
* The relationship between Fate and Nanoha in ''Anime/MagicalGirlLyricalNanoha'' has quite a bit of this, leading to some InternetBackdraft. The makers of the show likely didn't want to ruin the TrueCompanions-dynamic with romantic relationships, but they really push the issue by making the female leads share an apartment and [[ThereIsOnlyOneBed even a bed together]]--not to mention having them [[HasTwoMommies adopt a child who starts calling them both "mama"]].
** Nevertheless, the [[FourthWallMailSlot Megami Sound Stages]] tried to explain that really, Fate was "more of a sister to Vivio" than a mama, and that Fate sent herself into deep space missions in order to "get out of the way." Something ''the franchise creator and the voice actresses of the characters themselves'' have declared CanonDiscontinuity via WordOfGay through [[http://i240.photobucket.com/albums/ff230/BPHaru3/RND/Fate_chan_is_a_prince_en.jpg this interview]].
*** The Vivid manga (which take place two years before Force, in the same continuity as the other works in the franchise) retconned the Megami Sound Stages, by the notes along the first chapter (which said Fate and Nanoha raised Vivio together) AND Vivio, who said in the same first chapter that she had two mothers (and acknowledging it's something strange, [[HasTwoMommies but they're her mothers]]), and the last Soundstages released for the C76 Comiket definitely sunk any possibility of the Yuunoha pairing. And in bonus, we have Vivio in this Sound Stage saying in the prologue that she is Nanoha and Fate's child.
*** At the same time, however, Vivid also returns to this trope with Vivio saying her Mamas are "best friends". The tension is still there, but it's still left for the viewers to decide whether they're a couple with a child or best friends who just raise her together.
* The opening credits of ''Anime/MagicalPokaan'' feature TWO pairs. Although the four main female characters are paired up and almost-kiss each other while [[BarbieDollAnatomy sort of naked]], nothing even close to this happens in the actual show... but then again the entire OP seems [[BaitAndSwitchCredits deliberately misleading]].
* Played with in the opening credits of ''Anime/PuellaMagiMadokaMagica''. There's a scene where two naked, sparkly versions of Madoka hold one another in a transformation sequence, with the second Madoka kissing the transformed Madoka on the forehead to complete the transformation. Cut to the actual show and there's barely any touching or sign of a romantic relationship between the nearly all female cast. The infamous space hugs between the naked but sparkly forms of Madoka and Homura were edited in the movie cut to be wearing white dresses. Cue Rebellion, though, and the romantic tension seems to be turned all the way up in a deliberate fandom nod, with the English dub somehow being even more shippy between the girls.
* Used in an episode of ''LightNovel/RentalMagica''. In order to ensure the safety of her mage corporation, Addie plans on getting married -- to Honami. Almost the whole episode is spent on them preparing for this girl-girl wedding. Then Itsuki interrupts, runs off with the brides, and declares that he'd rather [[MarryThemAll marry them both]]. It was an AlmostKiss too....
* A lot of relationships between the girls in ''Manga/OniisamaE'' (which ''is'' a manga of TheSeventies) get blown up prematurely by various degrees of human failings. In the end [[spoiler:all female main characters - with the exception of Rei, [[BuryYourGays who is dead by this point]] - enter relationships with men]].
** Actually, [[spoiler: Nanako refers to the "university student" she fancies in the end... with gender-neutral pronouns. She could perfectly be about to date an university ''girl'', as far as we know]].
* ''Manga/HidamariSketch'' has a mild example, in that Miyako sometimes flirts heavily with Yuno, just to let things fizzle out because of her unfocused nature. And then of course there is the relationship between Hiro and Sae, although that is more a clear case of RomanticTwoGirlFriendship.
* The relationship between Mikan and Hotaru in ''Manga/AliceAcademy'' has something of this. Despite both girls becoming ever closer in the course of the series, leading to [[CrowningMomentOfHeartwarming numerous heartwarming moments]], it is becoming very clear that the writer intends to hook Mikan up with Natsume, a boy. Sure, all of the characters are [[PuppyLove relatively young]], but still....
* ''Manga/AoiHana'':
** The anime combines this with BaitAndSwitchCredits, what with all the romantic imagery involving Fumi and Akira. Sure, Fumi is openly lesbian and seen in an unambiguous relationship with a girl, but that girl is ''not'' Akira.
** The manga almost moved into this territory. Of all the (potential) yuri pairings, it seemed only the one between Hinako (the girls' adult teacher) and her girlfriend Orie would survive the author's penchant for [[KudzuPlot odd plot twists]], only for the ending to reveal [[spoiler: Fumi and Akira got back together and are in a live-in relationship after graduation]].
* A particular egregious example is the relationship between Akihito and Hiroomi in ''LightNovel/BeyondTheBoundary''. The narrative is not at all shy about WillTheyOrWontThey tension between Aki and Mirai, and yet Hiroomi acts ''gay as hell'' whenever he's around Aki, including lovingly touching his body and giving him an AffectionateNickname. When Akihito and Mirai inevitably ended up together, some fans complained about Hiroomi allegedly existing just to trick {{Yaoi Fangirl}}s into watching a show revolving around yet another heterosexual romance.
* The emotions between the girls in ''Manga/{{ARIA}}'' often reach romantic levels, only to be cut off before they become ''too'' obvious.
** Fans noticed quite a few scenes in which Alicia and Akari seem to be ''very'' close to kissing. Maybe this is the reason why Amano introduced some rather forced male romantic interests later on.
* A somewhat mild version occurs in ''[[Anime/PrettySammy Magical Project S]]'' between Sasami and Misao, since the characters are underage. They're very close friends, and there's subtext there, but the end of the show very haphazardly pairs them up with their Ryo-ohki and Rumiya respectively, even though they didn't know either boy had human forms until the end of the show.
* The old [[YuriGenre Girls Love]] manga ''Manga/MayasFuneralProcession'' ends with one of the girls marrying her male childhood friend, even though up until that point she'd been very {{Squick}}ed by the idea of marrying him, since she viewed him as LikeBrotherAndSister.
* ''Manga/YoureUnderArrest'' features a very intimate relationship between two LovelyAngels. The duo gets a lot of ShipTease from manga omakes, endings of the anime, and official artwork. However, they both have male love interests and don't express any romantic feelings for each other. Compared to their male love interests, which tend to be forced and they typically have an awkward relationship with, their relationship is the main cause of troubles in the series.
* Rika and Hanyuu come millimeters away from kissing -with hands intertwined and eyes closed, no less- in the closing theme of ''VisualNovel/HigurashiWhenTheyCry: Kai''. Rika is fairly AmbiguouslyBi but it's never so obvious. To be fair though, [[spoiler: a big part of the reason why they're not a couple is because they're related... specifically Rika is Hanyuu's descendant]].
* After all the heightened emotions, almost-declarations of love and subtext between them, Anime/{{Canaan}} and Maria choose to separate because their lifestyles are too different--and they don't even once contact each other again. A lot of yuri fans felt this was quite a cop-out. At least the makers decided not to [[BuryYourGays kill any of them off]] or suddenly give one of them a straight option out of nowhere....
* ''Manga/DearS'' combines this with BaitAndSwitchCredits with an on screen kiss between Ren and Miu during the credits.
* ''Literature/{{Hyouka}}'' has a lot of implied romance between Chitanda and Ibara in the ''ending'' [[BaitAndSwitchCredits credits]]. Strangely, this isn't even shown until the end of the second episode, and by then it's pretty clear that they don't even have a RomanticTwoGirlFriendship in the series itself.
* Comes up often in ''Anime/RinneNoLagrange'', especially in the scene where Madoka and Lan make dramatic {{Love Confession}}s to each other... [[ShowWithinAShow for a movie]]. That last detail was left out of the episode preview. They were actually supposed in a relationship at some point, [[WhatCouldHaveBeen but this was written out of the show before it aired]] and replaced with lots of subtext and this trope.
* Minako and Saki in Erica Sakurazawa's ''Between The Sheets''. Not only does Saki vehemently reject Minako and even denounce the friendship at the end after a series of events, but Minako ends up with a new boyfriend. (Though she ''does'' say she'll never love him as much as she loves Saki.)
* In ''Anime/WhenMarnieWasThere'', Anna forms a RomanticTwoGirlFriendship with Marnie that comes perilously close to making the LesYay subtext oozing between them virtually confirmed text with the two of them slow-dancing together underneath the moonlight and declaring each other to be the "the girl I love more than any other girl". Then all the LesYay is killed dead in the water when it's revealed that [[spoiler:Marnie is the spirit of Anna's ''grandmother''. Or Anna's fantasy of her built on the half-remembered stories her grandmother told her about her life. It's complicated]].
* In the ending credits of ''Anime/ClassroomCrisis'', Mizuki and Iris are shown acting as if they were a couple, complete with meaningful gazes and going on dates. Alas, they are never shown to have such a relationship within the show, and at one point [[spoiler: Mizuki even admits she has fallen in love with Nagisa, a guy]].
* In the opening credits of ''Manga/{{xxxHOLiC}}'', Maru and Moro are seen holding each other and being very touchy-feely, and it's clear that they're about to kiss before looking at the camera. However, the show proper shows absolutely no clue of a romantic relationship between them, depicting them as young children who rarely emote and share a sisters-like relationship.
** Doumeki and Watanuki are another example as they have an incredible amount of HoYay with Doumeki even implied as having feelings for Watanuki but by the series end Doumeki marries a woman and Watanuki is dedicated to waiting forever for the woman he loves to return to the shop.
* The classic {{hentai}} series ''Cream Lemon'' does this repeatedly, to frustrating degrees. To wit:
** In the fourth episode, ''Pop Chaser'', Mai[[note]]The red-headed girl in the SailorFuku[[/note]] appears to be a lesbian at first, what with her calling Rio OneeSama and initiating the sex scene with her. Later on, she gets raped by Zack, and is in distress for the most of it. However, towards the end, she suddenly ''enjoys'' being raped by him, and even declares at the end she'll ''marry'' him, putting to rest her lesbian tendencies.
** In the tenth episode, ''Star Trap'', Kanata & Ran appear to be lesbians in a TheyFightCrime relationship. They not only live together, but even have sex with each other for fun. However, the plot is contrived to put them in a straight sex scene, thus not making them ''100%'' lesbians, because apparently that would be wrong.
* ''Anime/SamuraiFlamenco'' is teeming with HoYay between the two male leads Goto and Masayoshi with even an ending scene where [[spoiler:Masayoshi ''proposes marriage'' to Goto ''while naked'']]. In spite of this, the series' director stated in an interview that the two were not romantically involved, to the major befuddlement of many fans.
* ''Literature/SoundEuphonium'' has caused controversy due to this. Many (if not most) fans were drawn in due to Kumiko and Reina's relationship, though what ''exactly'' is their bond is never specified. The first season is incredibly heavy on the HomoeroticSubtext, however near the end Reina confesses to Kumiko that she has feelings for their (male) [[TeacherStudentRomance teacher]], Taki. This doesn't do much for the subtext between the two, but it's still unusual to confess feelings for someone else if you like someone, making fans debate whether anything canon was even really occurring between them. Season 2 began with the same sort of tension between the two, but over time Reina's crush on Taki took center stage in her arc (despite the continued HomoeroticSubtext between her and Kumiko). This made fans believe even more that they were being baited last season. In the books Kumiko ultimately ends up [[spoiler:Shuuichi]] but the anime downplayed him heavily, making fans worry that they'd get StrangledByTheRedString at the end. That didn't occur though. [[spoiler:[[NoRomanticResolution Nothing comes out of]] either Shuuichi/Kumiko or Reina/Kumiko.]] The ending ''did'' end with [[spoiler:Kumiko sobbing "I love you" to ''Asuka'', though it's hard to tell if it was platonic or romantic..]]
* ''Manga/TokyoGhoul'': Kaneki is established as AmbiguouslyBi as he gets HoYay with a lot of male characters, particularly with Tsukiyama who is pansexual and obsessed with him to the point of "loving Kaneki above all over things" and they get much ShipTease throughout the series with an omake having Kaneki be Cinderella with Tsukiyama as a perverted prince obsessed with eating him. Kaneki seems charmed by Tsukiyama essentially flirting with him to gain his trust and when he's acting in a caring manner to Hinami in an omake Kaneki thinks "What a gentleman. If only he could always be like this." (In regards to Tsukiyama's obsession with wanting to eat him) [[spoiler: Although Kaneki makes emotionally charged statements of requesting Tsukiyama stay by his side until the end while naked it veers towards this as right after the HoYay moment Kaneki mentions Touka who he had sex with and who gave him her parents ring which he shows Tsukiyama. Ultimately, the HoYay ends up being unrequited on Tsukiyama's side as Kaneki has sex with and marries Touka which he informs Yomo and Tsukiyama of. Some fans argue that Kaneki had more interactions with people other than Touka making it seem like the buildup to their romance was rushed and undeveloped. Tsukiyama seems to be crying when Kaneki tells him about his and Touka's engagement but rather than react with jealousy like he did when Touka and Kaneki were together in the initial series he chooses to go the IWantMyBelovedToBeHappy route and organizes the wedding for Kaneki and Touka.]]
* ''Manga/CountCain'' and Godchild: Cain and Riff. There's an author's note about the high percentage of homosexual butlers in Victorian England. Riff is the only one allowed to touch Cain's scars and they have a ton of other intimate HoYay. And then Kaori Yuki claims they have a platonic relationship.

* The original ''ComicBook/{{Runaways}}'' series ended with ComicBook/NicoMinoru declaring that she was done with boys and sharing a meaningful look with Karolina, who canonically had a crush on her. Throughout much of the second series, Nico angsted about losing Karolina after the latter went off to space, and it seemed like they might become a couple when Karolina returned. But then Karolina came back with a fiancee, and Nico ended up with Victor for the rest of Creator/BrianKVaughan's run. A similar thing occurred when Nico joined ''ComicBook/AForce''; the creative team hinted that something might happen between her and Singularity, only to turn around and state point-blank that it was merely a PrecociousCrush on Singularity's part.

* In the TV ''Series/DoctorWho'' there was some fairly strong innuendo that MadBomber ActionGirl companion Ace was bisexual, especially in the stories ''Ghost Light'' and ''Survival''. But when the TV show ended and the Literature/DoctorWhoNewAdventures spin-off novels were allowed to go for a [[HotterAndSexier more]] [[DarkerAndEdgier "adult"]] tone, she was depicted as entirely straight.

[[folder:Fan Works]]
* At the end of the first chapter of ''[[https://www.fanfiction.net/s/11376451/7/Celestia-takes-a-vacation Celestia Takes a Vacation]]'', Princess Luna is seen tackling Twilight into her bedroom once they're sure Celestia is gone. Several chapters later, it's shown the two are actually engaging in all night gaming sessions now that they don't have enforced bedtimes.

* In ''Literature/{{Twilight}}'' (the movie) Alice says that she and Bella will be "really good friends" in a suggestive manner, and Edward responds with a sneering, "Can you keep your thoughts to yourself!" It turns out that Alice is [[HaveIMentionedIAmHeterosexualToday definitely not gay]], and she really meant they would be good friends.
** The book has a good bit of this at well. That line is in the actual book, as is Alice pointing out that Bella "''does'' smell good!" As is the bit about Alice loving Bella deeply. Then throw in how often Alice hangs on Bella, carries her around, etc. and you've got a ripe LesYay shipping bed--except Meyer, as a devout Mormon, would not write lesbians into her story.
* On the DVD commentary for ''Filn/BringItOn'', the director notes that a scene showing Creator/KirstenDunst and Creator/ElizaDushku (who has a strong lesbian fanbase) in bed together wasn't intended to hint at girl-on-girl action. Really!
* The Israeli movie ''Film/WalkOnWater'' is about a Mossad agent who is sent to assassinate an aging former Nazi, then meets the man's grandson, who gives him a new outlook on life. They get really close and then it is revealed that said grandson is gay. In the end, the Mossad agent gets together with the grandson's sister, an until-then-minor character.
* In the ''[[Film/JoshuuSasori Female Prisoner Scorpion]]'' series, protagonist Matsu's relationship with Yuki is pretty ambiguous. In the first film, they clearly care about each other a lot, but it's not clear if this has a sexual dimension. The third film features the same actress playing someone with the same name, but who is clearly a different character, although Matsu apparently recognises her (it's [[WhatDoYouMeanItWasntMadeOnDrugs a tad complicated]]). ''This'' Yuki is either infatuated or fascinated with Matsu, but is fairly [[BrotherSisterIncest Messed up]] [[PitySex when it comes]] [[HookerWithAHeartOfGold to sexual matters]].
* A rather old example, from a 1930s play-gone-movie. Karen and Martha from ''Theatre/TheChildrensHour'' share a close intimate friendship, though Karen is engaged to a man. Their friendship is full of subtext on both sides [[spoiler:but only Martha is revealed to be gay]].
* The trailers for ''Film/JennifersBody'' tended to focus heavily on the [[HoYay/{{Film}} Les Yay]] kiss between Jennifer and Needy. In the actual movie, Needy is completely straight and Jennifer is a literal [[ImAHumanitarian man eater]]. It is possible that the kiss was shoehorned into the film explicitly for trailer material. That said, Jennifer's true orientation is left ambiguous. It's possible that she dates a lot of men simply because of social-jockeying and indeed, some of her lines hint that she's bisexual or a closeted lesbian. Given that she frequently [[MomentKiller interrupts]] intimate moments between Needy and Chip and is [[ClingyJealousGirl incredibly possessive]] towards her, there is a lot of evidence to support the latter theory.
* The trailers for ''Film/SherlockHolmes2009'' focused on the sexual subtext between their HotterAndSexier versions of Holmes and Watson with other characters commenting that they should get a room, and the trailers for [[Film/SherlockHolmesAGameOfShadows the second one]] focused on Holmes trying out crossdressing and flirting with Watson and so on. All the cast interviews emphasised it, too. This subtext ''is'' in the actual films, but goes absolutely nowhere - the only payoff of it in the first is a scene with Holmes talking to Irene in a way that can be interpreted as either romantic for her or romantic for Watson.
* ''Film/PitchPerfect'': Bechloe (Beca/Chloe) had always been a popular fan pairing since the first film came out, but the social media advertising for the third film heavily ramped up the ShipTease for it with posters of them embracing and gazing soulfully into each other's eyes and tweets coyly asking "Will Bechloe ever happen?" Much to fans' disappointment, however, Beca and Chloe remained straight in the third film. Beca's actress ''did'' push for a kiss to be filmed between Beca and Chloe, but it wasn't included in the final cut of the film.

* A major criticism of ''Literature/TheSchoolForGoodAndEvil'' series was this trope, especially in the second and third books. Sophie and Agatha choose each other at the end of the first book, complete with a kiss, and spend a lot of the second and third books going between a FoeRomanceSubtext and LesYay, only for it to be revealed that [[spoiler:they're actually sisters so the subtext is moot]].

[[folder:Live-Action TV]]
* Quite a few ''Series/{{Alias}}'' fans suspect that Rachel was [[AbortedArc intended to be a lesbian]] due to her pointedly saying that Agent Grace wasn't her type in an early appearance. For whatever reason, she was confirmed as straight later.
* A decidedly vocal section of the ''Series/LawAndOrderSpecialVictimsUnit'' fandom firmly believed that Alex and Olivia were together, ShippingGoggles aside. This was later disproved by Olivia being baffled at the ''idea'' that she might be gay, much to the irritation of the A/O shippers. (Dick Wolfe is ''not'' known for his bravery about this, however. [[SuddenlySexuality "Is this because I'm a lesbian?"]], anyone?)
* The majority of the advertising for ''Series/RizzoliAndIsles'' seems to be created with the mandate "do everything you can short of blatantly lying to convince prospective viewers that the leads could end up making out at any moment." Anyone actually tuning into the show will discover that, despite copious amounts of [[LesYay/RizzoliAndIsles Les Yay]], they are both, in fact, heterosexual.
* ''Series/AllyMcBeal'' copped a lot of shit when it turned Ally and Ling's kiss into an AbortedArc.
* A constant criticism of ''Series/{{Sherlock}}'' is that the copious amounts of HaveIMentionedIAmHeterosexualToday and NotThatTheresAnythingWrongWithThat between Sherlock and John is an attempt at queerbaiting, especially since both characters are quite obviously never going to kiss and get various female love interests. One episode did deal with IncompatibleOrientation heartbreak between the two, but also involved a lesbian becoming sexually obsessed with one of them. Another episode showed a full heterosexual kiss between Sherlock and Molly, but only a [[ButNotTooGay near kiss]] between Sherlock and Moriarty (which took place in a YaoiFangirl [[HomoeroticDream fantasy sequence]]). Writer and producer Creator/MarkGatiss ([[OffendingTheCreatorsOwn an openly gay man]]) pretty much admitted to queerbaiting deliberately.
* ''Series/OnceUponATime'': There have also been complaints regarding the relationship between Mulan and Aurora in the second and third seasons, which had some very heavy sexual innuendo. It ended with [[spoiler:Mulan seemingly on the point of declaring her love for Aurora, before finding out that Aurora was pregnant by her husband and [[IWantMyBelovedToBeHappy walking away sadly]]]]. Shippers were not happy.
** Creators were [[ShippingGoggles accused]] of Queerbating by LGBT fanbse in regard of the relationship between two main characters - Emma and Regina (I.E [[IdiosyncraticShipNaming Swan Queen]]). This went to an extreme as season 5 launches with Emma risking her soul for Regina's well being, putting her before her son, parents, and her boyfriend.
%%* ''Series/FakingIt'' basically does this in-universe as its central plot.
* In the third generation cast of ''Series/{{Skins}}'', [[LovableAlphaBitch Mini]] and [[ShrinkingViolet Franky]] were supposed to have an arc where they fell in love with each other and the fifth season ends with Mini in love with Franky... then there was the announcement before series 6 that states Mini was officially straight and Mini/Franky was never going to happen.
* If there's any popular series more infamous for this than ''Series/{{Sherlock}}'', it's ''Series/{{Supernatural}}'', to the point where any article that mentions [[http://www.tvguide.com/news/supernatural-queerbaiting-destiel-1089286/ queerbaiting]] tends to use it as the prime example. To summarise a very long story: since the beginning, there have been [[LGBTFanbase queer fans]] interpreting Dean as bi. As the series went on, a surprising amount of evidence appeared for this, with multiple instances of Dean acting as though he's attracted to or interested in a man. Concurrently, Dean/Castiel became a very popular ship among straight and queer fans alike. For a while the show only referenced it teasingly, but come season 8 all of a sudden ''both'' the bisexual!Dean and Dean/Cas subtext were turned up to eleven. (In one of the most blatant moments, the ''bisexual pride colours'' inexplicably showed up without explanation in an until now plain white window during a very strong Dean/Cas scene.) As a result, lots of fans got very excited believing that the show actually did plan to make it happen. However, early in season 9 a member of the PR crew said that Dean was straight on twitter, which the PowersThatBe never denied. But they never ''confirmed'' it either, and ever since then Supernatural has been a very adept MasterOfTheMixedMessage about the whole thing, alternately pushing the ship or queer interpretation but then pulling back. (For example, a season 10 episode had Dean admit that there were 'things - people, feelings' that he wanted to 'experience differently' than he had before, 'or maybe for the first time'. However, the scene was never brought up again, so it's not at all clear what it was meant to mean in the first place.) This has lead many cynical fans to conclude that TPTB are creating the subtext deliberately to lure in queer fans, but have no intention of ever actually following through.
* Subverted in ''Series/BuffyTheVampireSlayer'': it seemed pretty obvious that Tara's crush, while cute, would eventually founder on Willow's (as we thought) incompatible orientation and that Oz's reappearance was the end of if. It wasn't.
* Classic ''Series/DoctorWho'' often did this - while the people making the show were open-minded about the subject (as theatrical people tended to be even in those days), homosexuality was illegal for the first five years of its run and then prohibited from children's television by MoralGuardians for the next ten. Same-sex innuendo was often put in as a means of adding colour to the often programmatic side characters, GettingCrapPastTheRadar, or as a means of poking gentle fun at the Doctor's [[ChasteHero enforced lack of interest]] in women. Naturally, this got it a large LGBTFanbase, and many of its stars (Frasier Hines, Creator/TomBaker, Kate O'Mara, Creator/SophieAldred...) got serious gay-icon cred for their roles in ''Who''. By contrast, the 2005 revival series skips the coy innuendo and allows itself to be ''actually'' gay (with occasional falls into QueerPeopleAreFunny from time to time).
** Creator/PatrickTroughton and Frasier Hines were given a lot of room in how they wanted to play the Doctor and Jamie, and chose to interpret a lot of their scenes as if they were lovers. Particularly of note is the scene in "The War Games" where the Doctor has to look for an item in Jamie's sporran, and starts rooting around in there, with Jamie making appropriate facial expressions. There's also a telesnap of the Doctor looking up Jamie's kilt with an approving expression.
** Mike Yates would technically be the first canonically bisexual companion, but due to the era it's mostly expressed via innuendo, such as a ''very'' suggestive look at the tea-boy who [[HoneyTrap helped him infiltrate Global Chemicals]] and a little scene where he flirts with the Brigadier.
** The Fourth Doctor was designed to be a 'bohemian'. His look and personality were inspired by Aristide Bruant and Oscar Wilde, both famously gay. The character himself never shows any particular interest in men [[note]]apart from, arguably, the time he flirted with the [[UnfortunateCharacterDesign monster shaped like a giant set of male genitals]] in "The Creature from the Pit"[[/note]], but his high-{{Camp}} aesthetic combined with the NoHuggingNoKissing rules of the time were enough to make him an [[LGBTFanbase icon to a whole generation of confused gay teenagers who found little else in pop culture that even gave them room]].
** A common interpretation of "The Brain of Morbius" is that Mehendri Solon (who also has a lot of 'Ancient Greek', SissyVillain and EffeminateMisogynisticGuy coding) is attracted to the Doctor, which makes a good deal of thematic sense considering how it's paralleled to his minion Condo's attraction to Sarah. This might also have been something that was added to justify Solon's [[IdiotPlot nonsensical plan]], which Creator/TerranceDicks had complained about to the story's writer Creator/RobertHolmes.
** Guiliano in "The Masque of Mandragora" is often considered to be gay, and appears to be in a sort of love triangle between his 'friend' Marco and the Doctor, who Marco jealously dislikes. The Doctor becomes affectionate towards Guiliano (unusual for this Doctor), giving him sympathy when he has an attack of fear; and at the end of the story, Guiliano slips the Doctor the salami (literally). The Doctor is pleased, but then gestures to Sarah with the sausage and says "I'm afraid I am otherwise committed." Draw your conclusions.
** The guest characters in "The Stones of Blood" are based heavily on a pair of real-life lesbian socialites of the Victorian era, and a ShoutOut to their story stays in the script. It never goes further than talking suggestively about 'sausage sandwiches before bed' and one of them excitedly telling Romana about how much fun she can have with a bicycle seat.
** There's a common fan theory that "Arc of Infinity" is based slightly on the Eurotrash gay porn that was popular in the 80s....
** Ace was intended by multiple writers to be bisexual, with her final televised story ("Survival") involving her having a hugely suggestive relationship with a cheetah-girl. When the ExpandedUniverse books came out, Ace became exclusively straight (and very promiscuous.)
* In ''Series/VanHelsing2016'', Vanessa is ''very'' close with her best friend Susan, to the point that they share a BigDamnKiss while at the Farm. And then the very next episode has Vanessa hooking up with a new male character, and the episode after that [[spoiler:has Susan being murdered by Sam]].
* A large amount of ''Series/{{Riverdale}}'' fans have speculated about the sexuality of Veronica and Betty. This occurred when the trailer was released showing the two kissing. In context, Veronica kisses Betty as part of an in-universe queerbaiting GirlOnGirlIsHot 'special move' during her cheerleading tryout, and Betty's main love interest in the show is Jughead. Actress Lili Reinhart, who plays Betty, stated that Betty and Veronica are just friends, stating that the show is not meant to be fan fiction (as if making characters non-heterosexual makes it fan fiction...) and that the kiss was just a taste of their friendship. Many fans have since stated that the kiss was used for queerbaiting. The fact that, after the kiss, the GenreSavvy Cheryl points out that hot girls kissing each other for male attention is cliché shows that the writers knew exactly what they were doing, as well.
* In the Netflix original ''Series/{{Crazyhead}}'', Amy and Raquel become incredibly close as the first season progresses, with plenty of subtext and awkward gay jokes suggesting that Raquel is queer and masking an attraction to Amy. Hell, the season finale features [[spoiler:a BigDamnKiss between the characters and what sounds like an AnguishedDeclarationOfLove from Amy]]! However, by the end of the episode, Amy reaffirms that [[JustFriends she only loves Raquel as a friend]], and Raquel expresses her genuine support for Amy dating a male character.
* ''Series/TeenWolf'' teased at Stiles [[AmbiguouslyBi potentially being bisexual]] for the first three seasons with the most blatant tease being Stiles responding to an openly bisexual character's query if he likes boys too with a thoughtful silence instead of an outright "no". This was compounded by the show's cast and crew expressing their support of Stiles/Derek, an extremely popular slash pairing in the fandom, with a number of promotional material explicitly referencing or teasing the pairing. Then in season 4, Stiles and Derek both got female love interests and the cast and crew began making statements denouncing the possibility of Stiles/Derek or Stiles being bisexual, leading many fans to accuse them of using the bisexual-Stiles subtext to attract slash shippers but then backpedaling from it when the Stiles/Derek following grew too large for their liking.

* Pop group Music/{{Tatu}} did this for early marketing. Horny guys think the two singers are lesbians, buy the [=CDs=], find out they're a pretty good group. Continued onstage after they were known not to be, sort of an odd musical equivalent of {{Kayfabe}}.
* Music/KatyPerry's "I Kissed A Girl", which is pretty unambiguous in its title and rode to success on being a mainstream song about girl-on-girl action, backs away from the idea in the video by not showing any girls kissing each other and finally turning out to be Katy's [[AllJustADream dream]] as she wakes up beside the boyfriend she briefly mentioned in the song.
** There was a spoof of the song featuring Creator/KarenGillan as Katy Perry called "Why I Kissed a Girl" where she claims she only kissed a girl to get a hit. At the end of the video she is picked up by her boyfriend and rudely ditches the female dancers she was performing with up to that point.
* This is the reason WebVideo/ToddInTheShadows declared "Girl Crush" by Music/LittleBigTown [[http://channelawesome.com/98336-2/ the 9th worst hit song of 2015]]. It starts out seeming like an inexplicably downbeat song about lesbian curiosity, then turns out to be a song about [[GreenEyedMonster jealousy]]. ([[http://www.autostraddle.com/little-big-towns-girl-crush-isnt-the-gal-pal-anthem-homophobes-seem-to-think-it-is-283477/ Though this didn't stop homophobic idiots from misinterpreting the song.]])

* Elphaba and Glinda from ''Theatre/{{Wicked}}'' have a very close bond. It starts off as pure FoeYay full of BelligerentSexualTension but morphs into a fluffy friendship, most likely the closest in the musical. It's even thicker than in the [[Literature/{{Wicked}} source book]], as the musical focuses almost entirely on them. However Glinda is apparently in love with Fiyero and Elphaba's in love with Fiyero, [[spoiler:plus he lives in the musical]], so that gets in the way of any of their romance. WordOfGay backs their romance up but it's hard to say whether they were ever together.
* ''Theatre/HarryPotterAndTheCursedChild'': Albus Potter and Scorpius Malfoy hit this hard given their fierce devotion to each other is at the heart of the whole play and they invoke almost every romantic trope along the way. Their formerly-warring families [[{{StarCrossedLovers}} disapprove of their friendship]], when the rest of the school shuns them they declare they [[{{UndyingLoyalty}} don't need anyone but each other]], are canonically "heartbroken" [[{{ForbiddenFriendship}} when they're forced apart]] and exchange [[{{AnguishedDeclarationOfLove}} numerous heartfelt confessions]] about how much they mean to each other. [[note]] Albus: "You're probably the best person I know. And you don't - you couldn't - hold me back - you make me stronger - and when Dad forced us apart, without you...." Scorpius: "If I had to choose a companion to be with at the return of eternal darkness with, I'd choose you." [[/note]] [[spoiler: Scorpius refuses to live in a world without Albus in it, the villain knows Scorpius is Albus's greatest weakness and the script outright parallels their feelings with the doomed Snape/Lily romance. Then in the second to last scene Scorpius... asks out Albus's cousin Rose who has acted like a complete {{Jerkass}} and treated him horribly.]] Needless to say fans were ''not'' pleased, especially as Rowling is seen as a genuine advocate for the LGBT community.

[[folder:Video Games]]
* Since your typical {{hentai}} game has one or two major male characters and boatloads of pretty girls, the marketing images often involve multiple female characters looking mighty friendly, even if there's not even a romantic friendship between them in-game. For that matter, several games play up a romantic friendship between two girls and teasingly suggest that one of them may be gay for the other, only to eventually drop that subject without so much as a girl/girl kiss ever being shown. Obviously some authors do not agree that GirlOnGirlIsHot - at least, not hot enough to put in the actual game rather than the advertising.
* On the surface the ''VideoGame/{{Neptunia}}'' series seems to have all the LesYay an all female game could want, but playing through the games themselves shows that there is only one, possibly two, girls that like girls, and the only certain one is a dlc character in a game that got retconned.
* You can bet that, considering the ImprobablyFemaleCast, the ''VideoGame/{{Touhou}}'' fandom has every trope regarding to love etc covered in detail multiple times over - including this one. That said, ZUN never stated or denied homosexual relationships between his characters and also never used this trope himself, so when discussing it with fans, please use discretion.
* ''VideoGame/FireEmblemFates'' came under fire for this with Soleil. Despite many in-game hints that she's bisexual with a strong preference for women, she's not actually a romance option for the female player character. Worse, she's subjected to a cringe-worthy plot point that some have likened to a CureYourGays aesop, which has drawn criticism from LGBT groups in both [[http://kotaku.com/why-some-people-are-calling-fire-emblem-fates-homophobi-1715602826 the West]] [[http://videogamechoochoo.com/japanese-lgbt-community-speaks-out-about-new-fire-emblem/ and Japan.]]
** Whether the gross aesop is intentional or not, the whole situation comes across as weird considering there is a lesbian option in [[OneGameForThePriceOfTwo one of the two games.]]
* Various ''VideoGame/FinalFantasyVII'' spinoffs have really ramped up the HoYay between Cloud and Sephiroth, but it never rises beyond the level of superficial fanservice and innuendo. ''VideoGame/DissidiaFinalFantasy'' is a particularly bad offender, contriving to put Cloud and Sephiroth on the same side and having them lose their memories of the reasons they're enemies (and, in Cloud's case, his memories of his female love interests), but going absolutely no further with the pairing than to have Sephiroth just repeat his subtextual BastardBoyfriend dialogue from ''Anime/FinalFantasyVIIAdventChildren''. This is even to the extent of ignoring the interesting dynamic between the two of them from the original game that got everyone shipping it in the first place.
* ''VideoGame/MetalGear'' is very, very, ''very'' homoerotic, which is a major part of its appeal (as it's [[{{Camp}} one of the things that sets it apart from other cinematic-styled games]]). This was not really the focus in ''VideoGame/MetalGearSolid'', which, despite the innuendo-laden subplot about Gray Fox, was marketed as a heterosexual love story about Snake and Meryl, but has received increased attention from ''VideoGame/{{Metal Gear Solid 3|SnakeEater}}'' onwards - ''VideoGame/{{Metal Gear Solid 4|GunsOfThePatriots}}'' trailers showed Raiden and Vamp in [[DoesThisRemindYouOfAnything white-blood-spraying]] OrgasmicCombat, and trailers for ''VideoGame/{{Metal Gear Solid V|GroundZeroes}}'' prominently featured Snake and Kaz's AlmostKiss, for example. Despite this, most indication of Snake's bisexuality is kept to acting choices (whether voice or motion capture) or humorous {{Easter Egg}}s, with Snake and Otacon remaining nominally heterosexual (although clear [[TheNotLoveInterest Not-Love Interest]]) characters until the very end. And Kaz is supposed to be a womaniser, something that gets on Snake's nerves enough that Snake has to fight him completely naked with soap flying everywhere. The only same-sex relationships that are utterly, canonically confirmed are: Volgin is having sex with Raikov, Ocelot is in love with Snake (whose degree of reciprocation is ambiguous), and Strangelove was a lover of The Boss. Even Vamp, an openly bisexual character, is only ''rumoured'' to have been involved with Scott Dolph, who he never mentions in the game (outside of a LooseCanon bonus mission); his relationships with Fortune and Naomi are way more important than anything he has with a male character.
* In ''VisualNovel/MysticMessenger'', apart from the requisite four {{Bishonen}} you can date, you can also develop a relationship with the other woman on the team, Jaehee. Although all the other routes are romantic, Jaehee's is very...mixed. She says many times that her feelings for the main character are friendly, not romantic, but she also does things like calling the MC just to hear her voice, and shortly before the end of her route, she admits that she's starting to better understand herself and how she really feels about the MC. At the end of the route, [[spoiler:she asks the MC to be her partner (in business), and they start a coffee shop together.]] It certainly doesn't help that the MC is given many opportunities to act like she has a crush on Jaehee, such as by declaring that Jaehee belongs to her. So, the possibility of romance is definitely there, but it's ambiguous enough to save it from being {{Canon}}.
** The Christmas DLC, however, escalates the subtext enough to confirm the romance to all but the strictest of canon snobs. If the player calls Jaehee after the 10am chat, they'll get a scene where Jaehee gets hit on by a guy, but turns him down, explaining to the main character that she doesn't believe in immediate love and would want a romance with someone she's already intimate friends with. The only option the player can choose is 'So like us...?' which makes Jaehee laugh happily and agree - and say that yes, her relationship with the main character right now is the most ideal one for her. And if that wasn't enough, in her good ending, [[spoiler:the main character travels to see Jaehee at her office, where she's fallen asleep from overwork. There, the player kisses her on the cheek while blushing, and has the option to say 'One day I'll tell you my true feelings...' And then there's a solo chat where Jaehee writes about how she dreamed the main character came to see her, and says 'Perhaps...I've developed feelings over you without knowing.' with a flowery text box]]. So although they don't get to become a couple like the main character does with the guys, there is no longer any doubt about the nature of their feelings for one another.
* Several otome mobile games feature what seems on the cover or in the intro to be a female GayOption included among the female protagonist's potential love interests but turns out to actually be a [[WholesomeCrossdresser crossdressing male]]. Examples of this are Hinata from ''Shall We Date?: Heian Love'' and Kirisato from ''Destined to Love''.

[[folder:Web Comics]]
* [[http://www.keenspot.com/data/news-candi-dec2008.jpg This]] ad for ''Webcomic/{{Candi}}''.
* Sydney in an early ''Webcomic/UnintentionallyPretentious''. While she acknowledges the act of leading Mia in public to be innocent, she believes people see two girls walking together arm in arm and [[http://www.unintentionallypretentious.com/index.asp?c=32 extrapolate to sexy results]], and suggests that she get a guide dog for ''her'' benefit.