[[quoteright:315:[[Webcomic/LoadingArtist http://static.tvtropes.org/pmwiki/pub/images/bait_and_switch1.jpg]]]]

->''"There was a very famous Jewish girl who kept a diary. It... ended badly. But enough about Fran Drescher! You thought I was making a Holocaust joke! Shame on you!"''
-->-- '''Klaus''', ''WesternAnimation/AmericanDad''

A type of joke where a character leads the audience or other characters into thinking he or she is going to say or do something, but says or does something unexpected. If the punch line of the joke causes the first part to take on a new meaning (i.e., "I just flew in from Chicago, and boy are my arms tired"), it is technically called a "paraprosdokian."

In {{Dialogue}}, ArsonMurderAndJaywalking is one example. The first two words raise the expectation of another crime, equally severe, but then switch it out with jaywalking.

The origin of the name comes from a now-illegal advertising practice in which a store would ''bait'' a customer into their store with an advertisement featuring a product selling for a reduced price, but when the customer got there he would find out that they were "all out" of the advertised product... but the store would be happy to sell a similar product for just a few dollars more, thus performing the ''switch''.

A form of SubvertedTrope, or a [[DoubleSubversion Double Subverted Trope]]. Sometimes turns into a BrickJoke if there's a later payoff. Related to AntiHumor.

This can also happen in [[NeverTrustATrailer film trailers]] [[CommercialSwitcheroo and commercials]] as well.

* BaitAndSwitchAccusation
* BaitAndSwitchBoss
* BaitAndSwitchComment
* BaitAndSwitchComparison
* BaitAndSwitchCredits
* BaitAndSwitchGunshot
* BaitAndSwitchLesbians
* BaitAndSwitchTyrant
* DebateAndSwitch
* DiscriminateAndSwitch
* DoubleSubversion
* LeaningOnTheFourthWall
* SatireAndSwitch
* SubvertedTrope
* TheUnfought
* WellThisIsNotThatTrope

!!These sources have so many of these gags that they have their own sub-pages:
** ''[[BaitAndSwitch/FamilyGuy Family Guy]]''
** ''[[BaitAndSwitch/TheSimpsons The Simpsons]]''



* "[[http://www.youtube.com/watch?v=x1QSXMyVYuU Connecting Flights]]" starts out as a trailer for a Christmas-themed RomanticComedy and then turns into [[spoiler: a commercial for Sears appliances]].
* ''VideoGame/GlobalAgenda''[='s=] rather [[http://www.youtube.com/watch?v=zxFKDzW0qdg hilarious ad]] starts out about an elf, then has a laser point on his face, followed by a [[BoomHeadshot bullet]] all shot by a [[FragileSpeedster Recon agent]] who is the actual playable character shown here.
* Several of the original [[http://youtu.be/fILdYrxnrf8 Energizer Bunny commercials]] used a similar trick, with the bunny interrupting a commercial for another (fictional) product.
* ''VideoGame/WorldOfTanks'' ads do this just about every single time, with the (Seeming) protagonist of the ad blown up in various ways by a tank.
** [[http://www.youtube.com/watch?v=s3SPwMBU6qQ Here]], with a Bog Standard fantasy MMO with an Orc who kills a legion of Elves only to be run over by a tank.
** [[http://www.youtube.com/watch?v=bTrntcAY5T0 Here]], with a ShootEmUp space combat sim without CasualInterstellarTravel, resulting in the player travelling for 6 IRL months only to loose all the work when a lucky shot from a tank dirtside blows him to flinders.
** [[https://www.youtube.com/watch?v=fP1HlZCeRiM Here]], where an IllegalDragRace is cut short by one of the cars pulping itself on a tank.
* A series of commercials from 1999 and 2000 are ads for Creator/DisneyChannel but are set up at first to make the viewer think they're about something else like a teen running home to go to the bathroom, or a group of teens running in horror like they're trying to escape something. They always ended with someone BreakingTheFourthWall and saying, "What'd you expect?"
* There's a commercial that shows a man happily eating dinner with his girlfriend who's [[PaperThinDisguise very obviously]] another man in a wig and dress. Halfway through the dinner, the "girlfriend" admits that there's something the man should know in advance about their relationship... that the pizza he's currently eating isn't delivery but [=DiGiorno=].
* One PSA starts with a bunch of teens playing pool. One of them starts talking about something crazy he did and how his parents would probably cry when they find out. The rest of the group, obviously expecting something awful, asks what it is. [[SugarWiki/HeartwarmingMoments Cut to him cleaning up his whole house for his parents and his parents' reaction when they return home.]]
* A very infamous example is a commercial showing a montage of animals in Africa with their young while Rod Stewart's "Forever Young" plays in the background. At the very end of the commercial, a watermark appears in the bottom of the screen showing that this was an advertisement for Pampers diapers.
* This is, unfortunately, TruthInTelevision, and isn't usually funny, even if the one doing the bating-and-switching may (or may not) think so. Some parents have actually done this to their sons / daughters. One example appears in a radio ad, although it (the ad) was intended to be funny:
-->'''Mom:''' Hurry, or we'll be late for the Music/{{Aerosmith}} concert!\\
(''everyone gets in'')\\
'''Mom:''' Did I say "Aerosmith concert"? I meant "dentist appointment!"
* For Super Bowl 42, Career Builder.com released [[https://www.youtube.com/watch?v=rTrh3hCVxLk this ad]] featuring a Jiminy Cricket expy who attempts to inspire a poor schlub into loving his crapsack job...but he is promptly eaten by an enterprising spider, who gives the employee an expression that says, "...really?"
* An advertisement for the European Portuguese Creator/CartoonNetwork appears to be at first for ''WesternAnimation/TheAmazingWorldOfGumball''--the narrator mentions a blue cat, and Gumball just happens to be a blue cat--but Darwin then mentions that they are probably not talking about Gumball, and the ad is revealed to be for ''{{Anime/Doraemon}}''.
* A series of Geico commercials were set up like this.
* A non-funny example comes from an Australian domestic violence PSA. A man hears his neighbor beating his wife in the next apartment, so he [[BigDamnHeroes grabs a baseball bat, runs into the next apartment and]]...[[MoralEventHorizon gives his neighbor the bat to aid him with the beating]].
-->''"Do nothing, and you may as well lend a hand."''
* Early in 2016, BSkyB revealed their new Sky Q service with its Fluid Viewing feature. There were some adverts broadcast where it'd play out as a normal commercial for something else to begin with, then around 10 seconds into it, the Sky Q Guide menu would appear with the commercial playing at the side of the screen. A program would be selected (Most adverts used The Walking Dead), and then the Sky Q commercial would play as if it were the original advert.

[[folder:Anime and Manga]]
* Subverted in part one of ''VideoGame/{{Tamagotchi}}!'' episode 25 where Memetchi claims to be moving away to another town, but after a lot of minutes, she switches it to a crying sensation.
* One chapter of ''Manga/FrankenFran'' starts off with a young girl waking up in the middle of the night, and coming face-to-face with a monster that attacks her. It turns out to be a horror movie Fran and her assistants are watching.
* In {{Manga/Bakuon}}, there is the first flashback of Rin's childhood, where it seems that her father died after an accident. Then, in present day, [[HilariouslyAbusiveChildhood he's very fine and mocking Rin's Katana motorcycle (and driving the same model that her own daughter got by writing an essay when he was in the hospital!)]].

[[folder:Comic Books]]
* Issue 154 of ''ComicBook/ConanTheBarbarian'' had a treatise on "Caesar's ''Literature/CommentariesOnTheGallicWar''" by Jim Owsley (the assistant editor of the comic)... who soon denounces the book and instead reviews ''[[Film/Jaws3D Jaws III]]''. [[http://4.bp.blogspot.com/-CkZaytejQXM/Td7HxIhD3MI/AAAAAAAAAKg/G9DFi664ghk/s1600/Conan%2Bpage%2B1.jpg Read it here.]]
* A running gag in ''Comicbook/{{Batgirl 2011}}'' for a while was Babs's friend Frankie having an idea for her codename as Batgirl's VoiceWithAnInternetConnection, but never getting to say what it was, although on at least one occasion she got as far as revealing it started with "O". It eventually turned out to be "Operator", and not the obvious MythologyGag.
* Played for Drama during ComicBook/{{Daredevil}}'s storyline in ''ComicBook/OriginalSin''. We're lead to believe that Matt Murdock's father, Jack, was actually an AbusiveDad all along as Matt's given a brief vision of an angry Jack. Matt confronts his mother about it and finds out [[spoiler:oh, no, father was still a loving saint. It was ''her'' that was the monster - she was suffering from post-natal depression and tried to kill baby Matt in a depression-induced hallucination, only to snap out of it when she slipped on some spaghetti. The angry look was less of anger and more of protection and confusion.]]

[[folder:Comic Strips]]
* [[http://garfield.com/comic/1983-04-03 In this Sunday story]], a dog was approaching ComicStrip/{{Garfield}}, giving the impression he'd maul the cat but then the dog instead invites Garfield for lunch. Garfield commented that "Things aren't always as they seem".

[[folder:Fan Works]]
* Early in ''Fanfic/BlizzardStorm'', it seems as though [[spoiler:Lazuli]] would either be an important character, if not one of the main antagonist. However, now with [[WordOfGod the author]] saying that the fic is almost finished, she has had more or less no significance to the story.
* In ''Fanfic/YouGotHaruhiRolled'', Haruhi crosses a busy street. She narrowly escapes being run over by countless vehicles, and makes it to the other side of the road safely. Immediately after, she is crushed by a blimp which crashes from out of nowhere.
* ''Fanfic/SophisticationAndBetrayal'' has the protagonist run home for a brief tryst with his girlfriend, only [[DescriptionCut to cut]] to the next scene of him... bouncing a ball of a wall. The way this is described, you'd think it was initially describing [[InnocentInnuendo something completely different]].
* ''Webcomic/ItSucksToBeWeegie'': In [[http://www.interrobangstudios.com/potluck/index.php?strip_id=1302 one comic]], the pudgy hero of the Mushroom Kingdom whose name starts with M is finally showing up in the comic! You're expecting it to be Mario, aren't you? [[spoiler: Nope, sorry, it's actually [[VideoGame/SuperMarioRPG Mallow]].]]
* ''Fanfic/ShadowsAwakening'' has a meta example. When [[TheManBehindTheMan the Phantom]] sends Wong to retrieve the first Oni mask, it looks like the story will turn into another alternate take on Season 4... until the Phantom forbids Wong to go after the other masks (as that would only aid [[EvilVersusEvil their enemy]] Tarakudo), sending him on a different quest. WordOfGod is that this is in fact the only similarity to canon that will happen, as the story will focus on a different set of {{MacGuffin}}s.
* In the ''Manga/MedakaBox'' fanfic ''Fanfic/WorldAsMyth'', the Chapter 8 cliffhanger implies a battle between [[spoiler:Zenkichi Hitoyoshi and Koi Munakata]]. Come Chapter 9, we have a fight between [[spoiler:Nekomi Nabeshima and Tokemichi Choujabaru]].
* The ''WesternAnimation/TotalDrama'' fanfic, ''Fanfic/CourtneyAndTheViolinOfDespair'' is a meta example. The story is billed as a "kinder, gentler 'Courtney bashing' story", but it doesn't take long for perceptive readers to discover that the "bashing" target is actually being treated like TheWoobie.
* ''Fanfic/RosarioVampireBrightestDarkness'':
** Act III has a rather dark example, both in and out of universe. In chapter 11, when the rest of the group are outside of Tsukune's room reacting in shock, Moka initially assumes that they're referring to Tsukune's cracked Holy Lock and responds in kind... until she walks into the room and sees they were actually shocked at [[spoiler:the sight of Kokoa pinning Tsukune down and raping him]].
** In Act VI chapter 36, Kurumu and Yukari [[ItMakesSenseInContext fondle Apoch and Astreal's breasts to see who's are bigger]], only discovering afterwards that there was a tape measurer off to the side the whole time and they just did so for nothing. As Apoch and Astreal are about to take revenge on the two, Razico yells "Hold it!", and we briefly think he's trying to break up the fight. Instead, he reminds Apoch and Astreal that they've already caused enough damage to Fang Fang's home, and orders them to take it outside.
* Zigzagged in ''WebVideo/DragonBallZAbridged'':
-->'''Vegeta:''' Now watch, Kakarrot, as your life becomes inconsequential, as I reveal my GIANT MONKEY--\\
(''camera zooms in on Vegeta's crotch'')\\
'''Crowd:''' [gasp]\\
'''Vegeta:''' FORM!\\
(''camera goes back to Vegeta's face'')\\
'''Crowd:''' [sighs of relief]\\
'''Random Guy in Crowd:''' [[DontExplainTheJoke Thank god, I thought he meant penis!]]
* ''WebVideo/UltraFastPony'': The episode "Pirate Shipping" uses this, and then immediate switches right back.
-->'''Big Mac:''' Would you like to know why they call me "Big Mac"? It's because I love to mack on yarr. And also because I've got a giant [[CurseCutShort co--]]\\
('''14 HOURS LATER''')
* In ''FanFic/OffTheLine'' when Bigshot discovers Rainstorm's [[GenderBender actual gender]] when he lets down his disguise, he keeps asking if Rainstorm's gay. He stubbornly refuses to let the subject die and or let Rainstorm change the subject. When Rainstorm reluctantly admits that he's bisexual, Bigshot turns out to be supportive of Rainstorm's sexuality and gives him a BearHug to Rainstorm's relief.
* In ''[[https://www.fanfiction.net/s/4967518/1/Adamantine-Mist Adamantine Mist]]'', after [[Manga/RanmaOneHalf Ranma and Akane]] destroy gifts she received from her mother, Kasumi announces that since their engagement is off, she will be the one to marry Ranma and will do so in two weeks time. Both Ranma and Akane agonize over it but can't confess their feelings due to their BelligerentSexualTension. Come the wedding day, [[spoiler:it's revealed that it's a double wedding: Akane marrying Ranma and Kasumi marrying Dr. Tofu]].

[[folder:Films -- Animation]]
* In ''WesternAnimation/PenguinsOfMadagascar'', the Penguins' break-in into Fort Knox. At first, you would think they were after the gold in the facility, but in reality, they were really after a bag of rare cheesy snacks for Private's birthday. Skipper even says a line that heavily implies that they were after the former.
* ''WesternAnimation/KungFuPanda'':
** It has a ''double'' example: after suffering through one mishap after another that prevents him from getting into the tournament theater [[{{Otaku}} to see his favorite kung fu fighters in action]], Po throws all caution to the winds, ties himself to a chair with hundreds of fireworks bound onto it, and prepares to light the fuse. His (adoptive) father shows up, incredulously demanding what he's doing. Admitting that he does not dream of making noodles, he lights the fuse and lets out a proud, reveling crow that he loves kung fu... only to have the fireworks do nothing, apparently duds. His dreams crushed, he sadly takes his apron to go back to work--only to have the fireworks go off after all. Comedy gold.
** Later, when Po is talking to his goose father about how he doesn't want to work in the family noodle shop and comments about how sometimes he doesn't even think they're related. His father says there's something he needs to know, and everyone watching expects him to explain about how he's really adopted. He tells him how to make his secret ingredient soup. Cue laughter.
* In ''Disney/{{Aladdin}}'', Aladdin has Abu reach down and snag a watermelon, but the merchant catches this. We then find out that this was actually meant to be a diversion to the merchant as Aladdin snatched another melon from the cart.
* ''WesternAnimation/MonstersInc'':
** The opening scene shows a monster sneaking up in a kid's bedroom. As the monster prepares to roae and looks menacing, the kid screams, which causes the ''monster'' to scream back and accidentally cause himself AmusingInjuries. The scene turns out to just be a training simulation.
** There's a scene where Sully tries to hide from Randal. Randal makes this face of shock as if he thought he heard something, but really, he made that face because he felt a sneeze coming on.
* ''WesternAnimation/TheLEGOMovie'': Emmet gets tricked with this by Bad Cop during their PerpSweating scene:
-->'''Good Cop:''' Hi buddy! I'm your friendly neighborhood police officer! Would you like a glass of water?\\
'''Emmet:''' Yeah. Yeah, actually.\\
(''[[SplitPersonality Good Cop switches to]] his Bad Cop Personality'')\\
'''Bad Cop:''' Too bad! (''punts the cup off the table but misses Emmet completely'')
* In ''Disney/TheThreeCaballeros'', there is a part where WesternAnimation/DonaldDuck misses a chance at kissing Ya-Ya because she was distracted by a guy selling oranges. Donald gets jealous and is about to go beat him up, but Jose pulls him away telling him to take it easy, and then... he gives Donald a mallet! (Which Donald could use to smash the oranges the guy is carrying overhead.)
* In ''WesternAnimation/MyLittlePonyEquestriaGirlsRainbowRocks'', there's a scene where it seems like Flash is going to punch Snips. Turns out all he is doing is grabbing his cup to get more punch.

[[folder:Films -- Live-Action]]
* In ''Film/BlazingSaddles'', one of this jokes is done when Bart says, "Excuse me while I whip this out," then proceeds to reach for a speech letter in his pocket, while the townsfolk gasp and cower in fear, thinking he's going to whip something else out instead.
* One of the few notable things about the Creator/EddieMurphy movie ''Film/{{Metro}}'' is the bait and switch the writers pull on the usual "character opens mirror cabinet, and someone pops up in the reflection when s/he closes it" trope (and they do it twice). [[http://www.contactmusic.com/new/film.nsf/reviews/metro_1 Details.]]
* In the British gangster film ''Film/LayerCake'', there's a variation on the MirrorScare where the main character, in the middle of an angst-riddled drug- and whisky-fuelled freak out, opens the mirrored bathroom cabinet, music builds and then as he closes it the action suddenly cuts to the next morning, with the character neatly dressed and his problems resolved. It's a very powerful cut, subverting expectations at a moment of high drama.
* ''Film/TheShawshankRedemption'' does one of these. Andy finds a grub of some sort in his first prison meal. As he's examining it, he has the following conversation with a crusty old con who's been in prison 50 years and may or may not have a few screws loose:
-->'''Brooks:''' Are you going to eat that?\\
'''Andy:''' Wasn't planning on it.\\
'''Brooks:''' (''holds his hand out'') Do you mind?\\
(''Andy hands it over skeptically'')\\
'''Brooks:''' (''with a satisfied smile'') Ahh, that's nice and ripe.\\
(''he opens his jacket and feeds it to a baby raven in his pocket'')\\
'''Brooks:''' Jake says "Thank you."
* ''Film/OneTwoThree'' opens with one of these. Creator/JamesCagney starts talking how the world was looking to UsefulNotes/WashingtonDC on August the 13th of 1961... for a sports game. Oh, BTW, on the same day the Commies built the UsefulNotes/BerlinWall.
* Quite cruelly used in ''Film/TheArtist''. Near the end of the film, [[spoiler:George's depression has reached its peak and he prepares to shoot himself. Realizing his intentions, Peppy races after him in her car, despite not knowing how to drive. The scene cuts back and forth between George and Peppy, ultimately ending on George with the gun in his mouth as he tenses up to pull the trigger, and the film cuts to a title card reading "BANG!" Immediately after that, we see Peppy's car crashed into a lamppost and George looking up to see what made that racket.]]
* [[http://www.youtube.com/watch?v=w5fc43O3ynE The trailer]] for ''Film/FridayThe13thPartVIIIJasonTakesManhattan'' opens on a pan to a character standing before a view of New York, giving an impression of a different kind of film. Only for the character to turn around to reveal himself as Jason Voorhees, and murder will ensue soon in a theater near you!
* [[http://www.youtube.com/watch?v=Rap71FdtzjQ&list=FLj4Qy3YzaXFABji55jEiwkQ The trailer]] for ''Film/LeatherfaceTheTexasChainsawMassacreIII'' uses a similar structure, but adds [[Myth/KingArthur an Arthurian]] twist on it.
* The [[http://www.youtube.com/watch?feature=endscreen&v=FSFjFGUZGIg&NR=1 alternate opening]] of ''Film/IronMan2'' begins with the usual Marvel Comics logo and studio credits, albeit overlaid with sounds of Tony gasping and crying out in utter agony. When we finally cut to Tony, he's [[spoiler:completely wasted and face-first in a toilet; in full armor, no less]].
* At the end of ''Film/GirlsJustWantToHaveFun'', it looks like the SpoiledBrat won the contest, [[spoiler:but the announcer was just stating it was a tie]].
* The trappers in ''Film/CannibalTheMusical'' [[VillainSong boast in song about their superiority to the prospectors]]. After a few verses of increasingly graphic descriptions of how they brutalize animals, the prospectors finally interrupt with disgust with how badly off key one of the trappers is singing[[note]][[lyrics included http://youtu.be/Ew1WBwh3zgo]][[/note]].
* The final scene of ''Film/XMenDaysOfFuturePast'' sets you up to believe that it's a CallForward tying in to previous, chronologically later movies, but switches gears at the last second. [[spoiler:Wolverine's past self has been recovered by William Stryker, apparently setting up his involvement with Weapon X. Then we find out Stryker is actually Mystique in disguise.]]
* The opening scene of ''Film/IndianaJonesAndTheLastCrusade''. A couple of boy scouts in rural Utah wander off from their troupe, go exploring in a cave and find a shady archeological dig, supervised by a man [[IconicOutfit in a familiar fedora and leather jacket]]. You'd think it's typical Indiana Jones scenario, but not so much: the guy in the fedora is a random grave robber, and ''one of the boy scouts'' is Indy. The scene is a flashback to Indy's youth in the 1910s,
* Provided the viewer knew [[LateArrivalSpoiler nothing about the film]], [[ItWasHisSled or the franchise in general]], the first part of ''Film/Terminator2JudgmentDay'' has one. Two people time-travel to 90s L.A.. One is played by Creator/ArnoldSchwarzenegger, i.e. the villain of [[Film/TheTerminator the first film]], who marches into a biker bar, and violently takes clothes from some bikers, the whole scene showing whoever this guy is, he's not human. The other, played by Creator/RobertPatrick, attacks a police officer and (apparently) takes his clothes. Up until the two meet, Patrick's character acts much more human, though something seems [[UncannyValley off about his behavior]]. Then they meet... [[TheReveal and it turns out they're both Terminators, but Arnie is the good one]].
* In the last scene of ''Film/{{Twins}}'', when the mother notes "I just can't get over how alike they are", the camera cuts to [[PolarOppositeTwins Julius and Vincent]] but then [[RevealShot pans down]] to the [[AlwaysIdenticalTwins twin babies]] in the buggies.

* In one of Louis Sachar's ''Literature/WaysideSchool'' book series, a hypnotist brainwashes a character so that, upon hearing the word "pencil", he will see another kid's ear as candy. The rest of the chapter deals entirely with the subject of a lost pencil, yet not one character says the word "pencil." That having been said, the chapter is titled "A Story With a Disappointing Ending." [[spoiler:Several chapters later, when you're not looking for it, the BrickJoke hits.]]
* ''Discworld/{{Maskerade}}'', one of Creator/TerryPratchett's ''Literature/{{Discworld}}'' novels, is an homage to ''The Phantom of the Opera''. There's a [[FallingChandelierOfDoom giant, poorly attached chandelier hanging from the ceiling of the theater]], which several characters proclaim is an accident waiting to happen. Unlike in the Broadway musical version of Phantom of the Opera, however, this chandelier never does fall down, despite the villain's best efforts.
* Common in Creator/EphraimKishon's stories. For example, if he describes the Sabras (an Israeli cactus fruit, or an Israeli born in the country). "On the outer side, very prickly, but on the inside, completely inedible."
* In ''Literature/LemonySnicketTheUnauthorizedAutobiography'', a letter with the seal and signature of the Duchess R is accompanied by an unlabeled photograph of said Duchess with Mr. Snicket's sister. [[spoiler:Along with another unlabeled picture, which they told everyone was of them, but really wasn't.]]
* Christopher Paolini's ''Literature/InheritanceCycle''. Early on, there are flashes of a dream sequence that show an elven ship, two figures taller than six more that are holding hands, and two dragons flying into the sky. Early speculation figured it'd be Eragon and Arya sailing away, as Eragon was foretold to leave Alagaesia by Angela. However, at the end of Inheritance, [[spoiler:Eragon leaves, but Arya doesn't. The romance everyone thought was going to happen ends up not happening and more than a few readers were completely flabbergasted by this twist.]]
* In ''Literature/TheLostSymbol'', Robert Langdon is describing the horrors of the cult he belongs in: "I kneel at the foot of an ancient instrument of torture and consume ritualistic symbols of blood and flesh. And if any of you care to join me, come to the Harvard chapel on Sunday, kneel beneath the crucifix, and take Holy Communion."

[[folder:Live-Action TV]]
* On an episode of ''Series/{{Selfie}}'', Henry is standing at his desk talking to someone off-camera, praising them. The camera cuts to his assistant (and a small, elephant shaped lozenge) Charlie who says "Thanks, I feel like I'm still on a journey of discovery and-" Henry cuts him off and says he was talking to the lozenge. It fits with Henry's {{Workaholic}} nature and his tendency to get excited about his work,
* One of the more brilliant examples is from the sketch comedy ''Series/TheKidsInTheHall'', in which two characters start the "WhosOnFirst" skit, but before long one of them realises what's going on and explains at length what the names of the players are and what bases they're playing.
* There's a great example in the ''Series/FatherTed'' Christmas Special: ''A Christmassy Ted''. Father Ted states he wants a nice normal Christmas with no excitement or unexpected interruptions whatsoever. There's an awkward lengthy pause, and then the doorbell rings. An abandoned baby has been left on the doorstep, causing Ted to start. Then a woman appears out of the darkness, picks up the baby and asks, "Is this Mrs. O'Reilly's house?" and Ted directs her next door. On returning indoors he says to Dougal, "Can you imagine how funny it would have been if it had been an abandoned baby? We'd have had real laughs getting into all sorts of scrapes." Dougal replies: "Well, no Ted, it wouldn't have been that funny."
* In the ''Series/{{Firefly}}'' episode "Objects in Space" a fight in the corridor wakes Jayne up and he whips a bed sheet off his wall revealing an arsenal of weapons (complete with heroic leitmotif). Then he wraps himself up in the bed sheet and goes back to sleep.
* ''Series/{{Angel}}'': "Double Or Nothing" has Angel give Cordelia a stake saying "you know what to do." It's implied that he is telling her to stake him if he loses the game and loses his soul, as well as Gunn's. (It MakesSenseInContext .) When he does lose, Cordelia stakes the demon he was playing with [[ImpaledPalm through the hand]]. This gives Angel the opportunity to cut off the demon's head.
* ''Series/BuffyTheVampireSlayer'': Jonathan takes out a large gun and it's implied that he intends to shoot up the school. [[DrivenToSuicide He doesn't]].
** In the episode "Lovers Walk", Cordelia falls through a stairway and is impaled on a piece of rebar. There's a sad scene of her getting weaker and passing out, played out exactly as if she were dying. Cut to a funeral service being held at an open grave... and then the camera pans away to show Buffy and Willow walking past the Cemetary chatting about how Cordelia survived.
* One of the many {{Catch Phrase}}s on ''Series/GetSmart'' was the "Would you believe [improbable statement]?" routine, which almost invariably ended with Max being [[VerbalBackspace beaten down]] to something far more plausible than his opening line.
** At one point, he claims that "One of our agents was lost in the Pentagon for five days, would you believe it? Five days!" After the obligatory I-find-that-very-hard-to-believe... he begins attempting to remember on which day he entered the Pentagon. Of course, Max is a GeniusDitz of the first order, so...
** And then the movie ''Get Smart Again'' pulled one on that very gag: At the end, Max tells 99 "I love you more than the whole world. Would you believe it?" To which wife 99 replies "I believe it!"
** And then the remake movie uses it twice. The latter occurrence pulls this on the gag as above, when Max is asked about the whereabouts of a nuclear bomb and in turn asks, "Would you believe... in the piano?" [[spoiler: It is]]. The first time plays it completely straight and delivers a CrowningMomentOfFunny in the process:
--->'''Max:''' I think it's only fair to warn you, this facility is surrounded by a highly trained team of 130 Black Op Snipers.\\
'''Siegfried:''' I don't believe you.\\
'''Max:''' Would you believe two dozen Delta Force Commandos?\\
'''Siegfried:''' No.\\
'''Max:''' How about Chuck Norris with a BB gun?
* In ''Series/TheBigBangTheory'', as Amy and Leonard bring Sheldon back from his cross-country trip:
-->'''Amy:''' Sheldon, I'm your girlfriend, but when you needed help you called Leonard and not me. You hurt my feelings.\\
'''Sheldon:''' Amy, could you give us some privacy?\\
'''Amy:''' We're in a car.\\
'''Sheldon:''' Cover your ears. (''she grudgingly does so'') Leonard, as soon as we get home, I want to have intercourse with Amy. (''Leonard stares at him in shock, Sheldon glances at Amy'') Okay, she can't hear us, we can talk.
* In ''Series/NUMB3RS'', the following dialogue occurs between Charlie and a rival mathematician:
--> '''Charlie:''' You're wrong. Its structure lacks originality or integrity.\\
'''Archrival:''' It's a classic organization based on tested and proven elements.\\
'''Charlie:''' It's a chain! It's a chain with irregularities that come with maintaining complex matrices.\\
'''Archrival:''' Oh, so you propose that a single point mechanism provides superior output?\\
(''Fleinhardt walks in'')\\
'''Fleinhardt:''' Enough! Surely, two eminent mathematicians can find ways to calmly discuss theory.\\
'''Charlie:''' ... We're not discussing theory.\\
'''Archrival:''' No. We're talking hamburgers.\\
'''Charlie:''' Pie n' Burger's the best, man. There's no question about it.\\
'''Archrival:''' In and Out is far superior.
* In one of the episodes of the second series of ''Series/BlackAdder'', Edmund is shown doing what appears to be yelling at the Queen and Lord Melchett. After he is finished the Queen replies "And what did you say to him?"
* Most of the deaths in ''Series/DeadLikeMe''.
--> Doomed fry cook picks up a very large knife and brings it down -- on a potato. The stove won't light so he pulls out a match -- and lights it without a hitch. He then proceeds to choke on a sandwich.
* A notable one at the start of the second season of ''Series/NoahsArc''. [[spoiler:Noah is talking about this guy who he may be in love with, and based on the first season its implied to be Wade (the OneTruePairing). When we actually see the guy its Malik, who Noah cheated on Wade with earlier as part of a random hookup]].
* ''Series/SonsOfGuns'': Steph uses a shotgun to win an accuracy contest while the guys use {{Handguns}}.
-->'''Kris:''' I've been bamboozled!
* In ''Series/HowIMetYourMother'' the gang find a tape of Robin which initially plays out as though it were porn. It's far worse -- she was a ''teen pop star.'' Though the line gets blurred a bit when they locate her later work, which has the visuals of a kids' educational show but a script that [[DoubleEntendre doesn't quite match]].
* On ''Series/HaveIGotNewsForYou'', the chairman's scripted jokes often include things along the lines of:
-->"This is the news that Anne Robinson has had her face injected with Botox. Deadly poisonous and liable to induce vomiting, Anne Robinson presents ''Series/TheWeakestLink''."
* Angus Deayton carried this style of joke over to ''Series/WouldILieToYou''; on both shows, it stayed after he went. Often, part of the joke is for the setup to be long enough for the GenreSavvy audience to figure out what's coming.
* One recurring sketch on ''TV To Go'' features an ex-con ranting about how much the world changed while he was in prison. One sketch had him going on a lengthy rant about the huge increase in surveillance and CCTV in the UK, which he follows by him relating how he and an accomplice had recently scouted a jewelry store, made sure it was clear then broke in by throwing a brick wrapped in newspaper at the window. The next day, the accomplice was arrested. Why? Because the newspaper was delivered to his house [[TooDumbToLive and still had his address written in the front page]].
* ''Series/{{Community}}'':
** Two students look at a problem on a chalkboard and say that it's unsolvable. After they leave, Troy looks at the problem and picks up a piece of chalk... then puts the chalk in his pocket and walks away.
** Also, this quote:
--->'''Troy:''' Uh, guys, what does a pregnancy test look like?\\
'''Jeff:''' (''distracted'') Eh, it looks like a thin piece of plastic with a thing on the end of it?\\
'''Troy:''' Okay, so this is definitely A '''GUN'''!
* The the first three episodes of the first season of ''Series/TheAlmightyJohnsons'' grabbed the viewers' attention with nudity and sex. But went on to keep them with storyline and writing.
* ''Series/DoctorWho'':
** In "A Good Man Goes to War", Amy, held hostage by Madame Kovarian, consoles her newborn daughter Melody by promising her, "There's a man who's never going to let us down. And not even an army can get in the way." Her speech sounds like she's talking about the Doctor, until she tells Melody, "That man is your father. He has a name, but the people of our world know him better... as the Last Centurion." At which point the audience realizes that she was talking about Rory.
** Since Moffat took over the show, people who seem to talk about the Doctor while meaning someone else have become commonplace. Most notably the opening narration of ''A Town Called Mercy'' is ultimately revealed to refer to [[spoiler:the MonsterOfTheWeek, who is more of an AntiVillain on a RoaringRampageOfRevenge, and quite noble once his hunt is over.]]
** Episode titles sometimes do this. "The Next Doctor", "The Doctor's Daughter" and "The Doctor's Wife", for instance.
* A staple of Chandler's jokes on ''Series/{{Friends}}'', especially when he talks about his parents and seems to be talking about his mother, but is actually talking about his (transvestite) father.
* ''Series/{{Frasier}}'': In the episode after Roz first announces her pregnancy, Daphne and Martin repeatedly question her on whether or not she's told the father, and on each occasion either Frasier or Niles suddenly walks in on their conversation, strongly implying that one of them is the father (more likely Frasier, since she still didn't get along too well with Niles at this point). As it actually turns out, [[spoiler:the father is a previously-unmentioned barista at the local coffee shop]].
* ''Series/{{QI}}'': "There are LOADS of female comedians, you just don't see them because they [[ConspiracyTheorist are rounded up and kept in a pen outside Harridge. You can adopt one online.]]
* The ''Series/{{Smallville}}'' episode "Nocturne" has a really good one. For the first half, it's about Clark and Lana trying to rescue a boy named Byron from his abusive parents, who keep him locked in the basement and claim he drowned years ago. However, when they do get him out of the house (they'd only met him at night before this), it turns out his parents ''weren't'' abusive. [[spoiler:Ever since he was part of a [=LexCorp=] experiment to handle antisocial behavior, entering sunlight causes him to [[HulkingOut get some freaky big abs]] with a side order of UnstoppableRage and super-strength that rivals Clark's.]]
* In an episode of ''Series/NewGirl'', Cece is extremely horny and wants to have sex with Schmidt, who for once insists that he has too much work to do. Eventually, she says that she's willing to have sex "anywhere". He asks her if that includes "Fantasy Location Number Three". She hesitates, rolls her eyes and says "All right." [[spoiler:It turns out that he meant the trunk of his car.]]
* On ''Series/{{ER}}'', Carter and Maggie Doyle's relationship appears to be classic BelligerentSexualTension. . .until she takes him to a shooting range and suddenly freaks out because she's just spotted her insanely jealous ex-''girlfriend''. Meaning that they were just basically two people who just couldn't get along.
* ''Series/OneThousandWaysToDie'' revels in this in its later seasons. In one particular example, a burglar attacks the owner of the house he is breaking into with a bat. The victim's wife tries to revive him with CPR, but to no avail: he is dead, and the segment's death name and number appears...'''''BUT''''', the victim regains consciousness only moments later, for he had Lazarus Syndrome, a condition that causes a spontaneous return of circulation and, with it, life and consciousness. The victim gives chase after the burglar, who, freaked out that the guy he had just murdered is alive, falls off a balcony and to his own death.
* ''Series/{{MASH}}'': Hawkeye flirts with a nurse, as B.J. and Margaret look on.
-->'''B.J.:''' Look at that brazen hussy over there. And the woman he's with!
* One of those ''Franchise/LawAndOrder'' two-chatting-bystanders-stumble-across-a-body segments had two cops discussing the elaborate party which the male officer and his wife just threw for their little guy's birthday. He's telling his partner about how the birthday boy made a mess of the cake, but managed to open his own presents, when she breaks in to suggest that, maybe, it's time the couple should start thinking about having ''kids'', not just a dog.

* [[http://www.youtube.com/watch?v=TywmpMQYojs The Assumption Song]] is based around this.
* The Music/DireStraits song "Industrial disease" contains a fairly subtle one: After listing [[RuleOfThree two maladies]] caused by the protagonist's vices (smoker's cough from smoking, brewer's droop from drinking beer) the doctor in the song notes, "I don't know how you came to get the Bette Davis ...knees".
* Throughout most of the song, Music/ChuckBerry's "Memphis, Tennessee" seems to be a typical story about a boy missing a girl. However, at the very end of the song, the singer reveals that he is missing his ''daughter''; This causes the listener to reconsider everything they just heard.
* The cover for the Music/GentleGiant album ''Acquiring the Taste'' appears on the front to be a tongue licking between two round, flesh-coloured cheeks. Turning to the other side of the album cover reveals that the flesh-coloured object is, in fact, a peach.
* Music/JohnFrusciante has often been compared to JesusChrist because of his long-flowing hair and serene disposition during live shows. It's even gotten to the point where there's an old joke on the Internet that goes, "Why do people keep comparing John Frusciante and Jesus? I mean, he's great and all... [[BiggerThanJesus but he's not as good as John Frusciante]]."
* Happens in Music/HoneyWorks' "Ai no Scenario". The music video opens with LoveTriangle between a noble lady who must choose between [[RichSuitorPoorSuitor her rich but abusive fiance and her peasant lover]]. She eloped with the poor suitor and seemingly got killed on the run. Flash forward to the future, the girl is now dating a nice, brunet who looks like the poor lover, but their time together is constantly disrupted by an unpleasant blond who is rather reminiscent of the rich fiance. Later, it's revealed that the brunet is actually her past rich fiance who's just pretending to be nice, while the blond guy is the poor lover, who's behaving crudely because he knows of the other guy's scheme.

[[folder:Pro Wrestling]]
* In 2003, the International Wrestling Association hyped up their acquisition of the [[Wrestling/CarlitoColon son of a former world champion and legend that is universally recognized]], David Flair! Like Carly would ever work for another wrestling promotion! ([[HilariousInHindsight Incidentally, Carly has since worked for several other promotions]])
* Distractions from EVOLVE's attempted union with Wrestling/DragonGate USA have allowed the nefarious "A Lister" Larry Dallas to sneak his way into EVOLVE's ''Tribute To The Arena'' beneath the shadow of the [[WrestlingMonster monstrous]] Ahtu. Ahtu has an open contract, free to both companies and Dallas boasts that he's better than any man on either company's roster...suddenly the crowd falls silent at the sound of a familiar beat and then jump to their feet. Wrestling/LowKi had made his EVOLVE Debut! He swiftly deals with Ahtu, who will not be seen in the promotion for the rest of the year, before declaring his intentions to destroy every boy, actor and wannabe wrestler who was disgracing his profession!
* Wrestling/DevonStorm, who hadn't been seen in Wrestling/RingOfHonor for a year, returned in January of 2012, only to step aside after being paid off by Truth Martini to give his return match with Grizzly Redwood to Michael Elgin.[[/folder]]

* [[Radio/GilesWemmbleyHoggGoesOff Giles Wemmbley-Hogg]] starts his trip to India episode at a market, lots of Indian voices calling out, Indian music playing, [[spoiler: only to reveal he's in Birmingham, before he leaves England.]]
* From ''Radio/TheGoonShow'' (one of many examples):
-->'''Grytpype-Thynne''': I thought I saw a Greek urn buried in the sand.\\
'''Moriarty''': [[WhatsAHenway What's a Greek urn?]]\\
'''Grytpype-Thynne''': It's a vase made by Greeks for carrying liquids.\\
'''Moriarty''': I didn't expect that answer.\\
'''Grytpype-Thynne''': Neither did quite a few smart-alec listeners.
* ''Radio/ImSorryIHaventAClue'' had a recurring segment in which the panellists announced arrivals with {{Punny Name}}s at a themed Charity Ball. (e.g. at the Christmas Ball: "Mr. and Mrs. Amanger, and their son Wayne.") One episode had a Cheesemakers' Ball, and one of the announcements was "Mr. and Mrs. Zola and their son... Emile." Or at the Menswear Ball, "From Scotland, Mr. and Mrs. Strap and their son...Dougal."
* ''You'll Have Had Your Tea: The Doings of Radio/HamishAndDougal'' does this a lot, sometimes combining it with the OverlyLongGag. They take longer ''not'' to do the "Watson, someone has stolen our tent" gag than it takes to tell it.
* ''Radio/TheNewsQuiz'' likes to use a similar form to the ''Series/HaveIGotNewsForYou'' example (see above under "Live-action TV"), e.g.:
--> "King Juan Carlos of Spain has caused outrage among animal rights campaigners and recession-hit Spaniards by paying £27,000 to hunt elephants in Botswana. Facing rapid extinction and plagued by inbreeding, the Spanish royal family have ruled for centuries."
* In Radio/TheFrantics' "Last Will and Temperament" sketch, the late Arthur Muldoon's will states that his overly-emotional sister Jenny shall be bequeathed a boot to the head (and one for her wimpy husband Chester). Subverted with his alcoholic brother Hedge, to whom he bequeathed three crates of whiskey and [[DoubleSubversion a boot to the head]] (and one for Jenny and the wimp). To Mrs. Mulroy, who took care of him, he bequeathed a boot to the head (and another for Jenny and the wimp).
** To his lawyer, he left not a boot to the head but [[GroinAttack a rabid Tasmanian Devil, to be placed in his trousers.]]

* During an opening segment on the [[https://www.youtube.com/watch?v=w2UCuh3Hb8E Keith Olbermann]] sports show, Keith described a Japanese pitcher who is hyped up as being a must sign; known for dominating in Japan, and is seen by experts as a future superstar in the sport of professional baseball. Given that Masahiro Tanaka was just signed to a huge money contract for the New York Yankees, people assumed Keith was talking about him. But he was actually taking about Hideki Irabu, who was hyped up just like Tanaka in the past. Was signed to a huge money contract for the New York Yankees, then crashed and burned as a huge sports bust.

[[folder:Stand-Up Comedy]]
* While doing a bit about football Creator/RobinWilliams described quarterbacks as "men with big hands and big feet, and you ladies know what that means. Yes... big gloves and big shoes."
* Creator/EmoPhillips's comedy is based heavily around this trope/paraprosdokians.
* [[Creator/MarxBrothers Groucho Marx]] was fond of these in his acts.
* As was [[Creator/MitchHedberg Mitch Hedberg]]. "I haven't slept for ten days, because that would be too long."

[[folder:Tabletop Games]]
* One ''TabletopGame/{{Paranoia}}'' mission starts out with a NPC being dragged off for termination, strongly suggesting to the players that it's going to be important somehow. It isn't - it's just there to mess with their heads when they fail to find anything else out about it.

* ''Theatre/TheCompleteWorksOfWilliamShakespeareAbridged'' has an example similar to the very first one on this page. Austin's book is called "I Love My Willie" which he decides he wants to whip out. As the audience laughs, he takes his book out from his pants.
* In ''Theatre/TheOddCouple'', at the end of the first act, Oscar tells Felix thåat he's saving all the chips on the floor for his game tomorrow. Felix gets a vacuum and picks them up anyway. Oscar comes back in and yells, "Hey!" Then he follows up with..."I didn't know I had one of those!"

[[folder:Video Games]]
* In ''VideoGame/{{BioShock|1}}'', [[MadArtist Sander Cohen]] hires you to finish his "masterpiece" (which consists of four photographs of corpses held, of course, by [[WaxMuseumMorgue suspiciously bloodstained plaster statues]]). After you add the third photo, Cohen, like [[EverythingTryingToKillYou everyone you've met so far]], sends a group of Splicers to kill you. He then apologizes and asks you for the last photo. When you add it, he comes down the stairs, thanks you, and [[spoiler:gives you a powerup before letting you leave]]. It's ''really'' unexpected.
* One puzzle in the first episode of ''VideoGame/SamAndMaxTheDevilsPlayhouse'' requires the player to set up what appears in the {{Flash Forward}}s to be a BananaPeel gag on one of Skun Ka'pe's henchmen. Instead, you lure him over to the banana so that Max can knock him out with a pair of trash can lids.
* In ''VideoGame/StrongBadsCoolGameForAttractivePeople: 8-Bit is Enough'', Strong Bad finds out that the Trogsword is located in "a magical world where platforms mysteriously hang in the air, and extra men are extremely hard to come by". He replies "Platforms, eh? (in his Dangeresque voice) Looks like I'm gonna have to... (speaks quickly) ...find a way into the Stinkoman game and get the Trogsword before he does!"
* ''VideoGame/BatmanArkhamCity'' opens with one. {{Mooks}} are talking about how Batman won't be in the titular city, just as a pointy eared shadow appears behind them. One would would expect a MassOhCrap moment, but it's only Catwoman. Although considering that they're standing between her and the safe she plans to rob, [[ActionGirl it's just as well]].
* A room in ''VideoGame/TheSeventhGuest'' has a cutscene in which one of the guests draws attention to a maze design on the rug. Zooming in allows you to look at the maze design, but when you actually start the puzzle, the rug is suddenly swept aside and a chess puzzle ensues on the checkerboard floor. For bonus points, the maze design is a [[ChekhovsGun map to the maze in the cellar]]!
* In ''VideoGame/FinalFantasyXII'', there's a series of optional bosses that lead up to the [[SummonMagic Esper,]] Chaos. The first one? Really damn big. When you get to the second one, an even ''bigger'' monster is at the door... which promptly falls over, dead. And a little bunny-looking thing hops on top of the dead monster. [[spoiler: [[CuteBruiser Turns out]], [[LightningBruiser you really would rather]] [[ThatOneBoss have fought the big monster.]]]]
* ''VideoGame/SuperMarioBros3'' has a good example. After you rescue and change back the seventh king, he says he is giving you a letter from the princess, but it turns out to be a letter from Bowser saying that he's kidnapped the princess while you were out and about saving the kings.
* The final level of ''VideoGame/CharlieMurder''. The eponymous band and [[BigBad Gore Quaffer]] meet on a BattleOfTheBands stage, both bands having their instruments out and ready to rock... [[spoiler:Until Lord Mortimer orders Bathory to electrocute the band. The CurbStompBattle is only interrupted by Bathory's HeelFaceTurn. After the other members of his band [[ScrewThisImOutOfHere leave]] or killed in frustration, Lord Mortimer fights Charlie Murder alone as the final boss. [[GuideDangIt Unless you collected all of Smockula's pieces]].]]
* ''Videogame/FiveNightsAtFreddys'' changes the behaviour of every animatronic on the last nights, to exploit the player's previous tactics. In particular: [[spoiler: Foxy, who normally requires the player to keep an eye on him with the cameras (but not ''too'' much), now must be left alone or he'll immediately attack]].
* ''[[VideoGame/LegoAdaptationGame Lego Batman 3: Beyond Gotham]]'' has one for its ending. The last ending scene shows a random janitor cleaning up near a portal when it activates. The man panics and runs away, showing silhouettes of Franchise/SpiderMan and Comicbook/TheAvengers... [[spoiler:only to end up being Comicbook/BlackCanary, ComicBook/{{Nightwing}}, ComicBook/{{Aquaman}} (holding a pizza), ComicBook/SwampThing, ComicBook/{{Shazam}} (holding a coffee mug), ComicBook/GreenArrow and ComicBook/BoosterGold.]]
** ''Lego Marvel'' pulls a similar gag, with a [[Comicbook/{{Batman}} distinctive set of ears]] seen behind some bushes...[[spoiler:it's Black Panther]].
* In ''VideoGame/GuiltyGear Xrd'', one of [[GirlyBruiser Elphelt's]] taunts seems to have her going OneWingedAngel. [[Funny/GuiltyGear And then it zooms out]] to reveal:
-->'''Elphelt''': "[[{{Nerdgasm}} Oooooh!]] [[{{Adorkable}} That would've been cool!]]"
* ''VideoGame/LakeviewCabin'' starts innocently enough, despite the ominous "Player discretion is advised" warning during the game's opening, with an ordinary guy hanging out on a quiet and peaceful cabin on a tiny island in the middle of a lake. Then things get weird, culminating in [[spoiler: a dead woman implied to be his late wife/lover crawling out of the lake and trying to kill him.]]
* Throughout ''VideoGame/YsMemoriesOfCelceta'' there's a woman in an alley who mentions she'd like you to pay her for her "services", at the end of the game you get the option to pay her...[[spoiler: she's a tour guide]].
* A musical variant occurs in ''VideoGame/SonicGenerations''. During the final boss fight, when the two Sonics prepare to deliver the finishing blow to the final boss, the intro to the [[CrowningMusicOfAwesome fan-favorite song]] [[VideoGame/SonicAdventure2 "Live and Learn"]] plays...[[spoiler:only to switch to the [[SoundtrackDissonance much more cheery]] title screen music from ''VideoGame/SonicTheHedgehog4''.]]

[[folder:Visual Novels]]
* ''VisualNovel/HarvestDecember:''
** January's story ends with a Rock-Paper-Scissors match and the narrative is structured to make the reader think that the protagonist of that chapter utilized PoorPredictableRock.
** March's story begins with the main protagonist sheepishly looking at women's magazines for parenting tips. Everyone assumes he'd gotten his girlfriend pregnant but, in reality, was preparing for a babysitting job.
** August's chapter includes the series's obligatory bath peeping moment and the mother of the one of the heroines baits the boys into thinking she wants to join in. Once they lower their guard, she beats them up and delivers them to the girls for further punishment.

[[folder:Web Animation]]
* ''WebAnimation/ASDFMovie'':
** A guy is asked to hold a live bomb. The guy who gave him the bomb comes back a few seconds later and takes it back. No explosion, next skit. Look closely and you'll notice the fuse gets longer at the end.
** "This is a robbery." *dramatic sting and close-up* *hangs up and walks away*. Next skit.
** "Damnit Jenkins, a giraffe will never be president!" "Yeah, you're... probably right."
** "Die, potato!" "I like trains."
* In one episode of ''Machinima/RedVsBlue'', [[spoiler: Tex]] has been continually [[GroinAttack hitting Grif in the nuts]] throughout the episode. Then Simmons finally manages to shoot a heat-seeking rocket launcher at the tormentor. After a [[CrowningMomentOfAwesome really cool]] set of acrobatics with a set of portals, [[spoiler: Tex]] (with the rocket still in hot pursuit) [[MegatonPunch punches her way]] through Sarge, Tucker, and Simmons, and slides under Grif. Grif cringes, seeing the rocket coming right for him... and it flies harmlessly under his legs. [[CrowningMomentOfFunny Which instead]] [[StuffBlowingUp blows up the pile of rockets right behind him.]]
* ''WebAnimation/HomestarRunner:'':
** In "Strong Bad Sings", the announcer suggests that one might consider paying nearly $100 for Strong Bad's music collection. He then touts the entire product actually costs $193.75.
** In Strong Bad's email where he creates his own candy bar, he keeps making the viewer think he's going to cover it in chocolate, but keeps changing it to something else like: "cover it with smooth, rich, creamy...pepperoni!" Eventually, he does top it off with chocolate and calls it "the ol' BBC" (Boring, Brown Chocolate).
* ''WebAnimation/GEOWeasel'' often includes bait-and-switch jokes.
** After a character is sent to prison, an {{establishing shot}} of "The Big House" appears… with the jail of New Jersey next to it.
** After Sapphire launches the flying headquarters in an attempt to save Nar, Weas explains "Miss Caring over here" pushed the launch button… with a pan over to a different woman wearing a "care" shirt, and that Sapphire confirmed the launch with her push.
* In the third video of ''WebAnimation/TheGastonTrilogy'', "Gaston's Ultimate Mission to Obtain Some Taco Bell", Gaston says "Everyone knows her father's a lunatic! He was in here tonight raving!" Then we get to see Maurice dancing with glow sticks to an electronic remix of "Beauty and the Beast." Technically accurate, but not the definition that was led to.


[[folder:Web Comics]]
* ''Webcomic/SaturdayMorningBreakfastCereal'' is known for this, often either subverting a punchline or using a completely different and wholly unexpected one. Enough so that sometimes it makes a gag out of doubling back on itself. [[http://www.smbc-comics.com/index.php?db=comics&id=561 Several times, in one instance.]]
* ''Webcomic/{{xkcd}}'' has "[[http://xkcd.com/850_large/ The World According to a Group of Americans... who turned out to be unexpectedly good at geography, derailing our attempt to illustrate their country's attitude towards the rest of the world]]".
* Harrison's [[http://nedroid.com/2011/04/secret-origins/ Origin Story]] in ''Webcomic/{{Nedroid}}''. In fact, all of the origin stories are great for the baits and the switches.
* [[http://s203.photobucket.com/albums/aa318/spifferifical/cyanide%20and%20happiness/?action=view¤t=comiccats1.png&sort=ascending This]] ''Webcomic/CyanideAndHappiness''' comic.
** [[http://explosm.net/comics/3636 This one]], too. "I feel like my memories would be more vivid if I wasn't colourblind. [[spoiler:Also, I should stop thinking about that dude's kid.]]"
* In ''Webcomic/SkinHorse'', the Abbess of the Notaries tells Unity about a [[http://skin-horse.com/comic/todays-comic-769/ prophecy]]. According to her, their Chosen One will be "composed of part many, yet one, a being of great potential, but consumed by barely-suppressed hunger and violence":
-->'''Abbess:''' So obviously a civil servant.\\
'''Unity:''' Plus I'm an omnivorous construct zombie.\\
'''Abbess:''' Whatever
* ''Webcomic/BlasterNation'' #297: It looks like Derrick is lying in bed (with Melissa asleep in his arms) regretting the fact that they'd made love. The rest of the page reveals that what was bugging Derrick was the radio playing Mexican polka music, and he couldn't get up and turn it off without disturbing Melissa.
* Done in grand style in ''Webcomic/DorkTower,'' with long-absent PerkyGoth Gilly returns to suddenly announces she's marrying someone in three days. The next few strips involve frantic wedding preparations, in which she laments that the groom isn't getting more involved without actually saying who he is. Even in the strip where we get the words "Do you take this man to be your husband?" we see her holding someone's hand, but he's off panel. In the next strip, TheReveal shows [[spoiler:she's the one ''saying'' it; when she said she was marrying someone, she meant that she was ''officiating'' at her brother's wedding to his partner Phineas.]]
* Similar to ''SMBC'' above, ''Webcomic/ChannelAte'' does this frequently, with an easy-to-grasp setup followed by a crazy twist at the end. The bonus panels usually add yet another twist to everything in the comic. And they aren't afraid to zig-zag between "unexpected" and "mundane", [[http://www.channelate.com/ted as seen here]].
* Quite frequently done at ''Webcomic/LoadingArtist'':
** Like in [[http://tvtropes.org/pmwiki/pmwiki.php/Main/BaitAndSwitch this strip]] where the heroes are thought dead but then it's revealed the dead bodies were someone else's.
** Or when YouMustBeThisTallToRide causes the hero to resort to [[http://www.loadingartist.com/comic/vomitron/ unexpected measures]].
** When commenting on the [[http://www.loadingartist.com/comic/mankind-is-magnificent/ advancements in technology]].
** When oogling his [[http://www.loadingartist.com/comic/business-plan/ money bags]] that turn out to be dummies.
** When a [[http://www.loadingartist.com/comic/life-support/ life support system]] is confused with a laptop.

[[folder:Web Original]]
* The dreaded trap videos on Website/YouTube, which set up a misleading thumbnail, title, and description to [[http://www.youtube.com/watch?v=1SvJ3fSlXww lure in audiences looking for those key words]], then [[TheGadfly troll]] them by showing SomethingCompletelyDifferent. The RickRoll was the most common variant in its heyday, although there are plenty of videos that [[SensoryAbuse go beyond this]] in terms of obnoxiousness.
** Common for AprilFoolsDay videos, such as [[https://www.youtube.com/watch?v=KGwCUctv0gM this.]] It touts itself as a rarely-aired shorter version of the ''Series/SesameStreet'' song "Let's Go Driving", [[spoiler:only the reason it's "shorter" is because halfway through the song it's interrupted by a video of a different car hitting someone, and then a screen saying "April Fools!"]]
*** GoAnimators, VGCP members, and some VHS opening posters seem to be MARRIED to this trope.
* [=GilvaSunner=] is a famous YouTube personality, known for uploading entire soundtracks of games for listening pleasure. In early 2016, an account with the name Music/GiIvaSunner (note that the third letter is not an L but an I) started making videos that would start off sounding like what they promised, before veering off into a mostly-unexpected direction. At least one or more of the people who run the channel seems to be aware of WebVideo/{{Vinesauce}} memes, given that many the posts have a remix of the theme from ''WesternAnimation/TheFlintstones''' NES game (a reference to the "Grand Dad" moment from one of Joel's bootleg streams), and then there's the [[https://www.youtube.com/watch?v=YN1t1HplhI0 infamous edit of the Honeyhive Galaxy theme]] from a certain other stream.
* ''[[https://www.youtube.com/watch?v=TSENunxnGpc Back to the Whoture]]'' promises an epic crossover of ''Franchise/BackToTheFuture'' and Music/TheWho. [[spoiler:Then as they travel through time they happen to crash into the police box of [[Series/DoctorWho a certain other Who]]...]]
* ''WebVideo/TheNostalgiaCritic'':
** In his review of ''Film/{{Catwoman}}'', four Catwoman actresses confront him. They ask how attractive women dressed like cats can ever get as much attention as Halle Berry. The Critic (who previously encouraged them to flaunt their breasts) says that on the Internet, there's an easy way, as dramatic music starts. [[spoiler:They star in cat videos.]]
** In his review of ''Film/{{Bloodrayne}}'', guest starring [[WebVideo/TheSpoonyExperiment Spoony]] and [[Webvideo/AtopTheFourthWall Linkara]], before they can get to the credits, Linkara says they have to address the elephant in the room involving all sorts of Internet drama centered around Spoony a few years ago. This seems to be leading up to something about Creator/{{Noah|Antwiler}}'s acrimonious departure from Website/ChannelAwesome, but in fact Linkara is referring to the fact that he wore a Castleton jumper in their last {{crossover}} ''[[AndThatsTerrible despite never attending Castleton]]''!
* In WebVideo/ToddInTheShadows review of Music/ChrisBrown's ''Deuces'', he does this while admitting that he does enjoy ragging on Brown.
-->'''Todd:''' Now, all critics have their favorite whipping boys, and from the beginning, one of mine was Chris Brown. I love beating on Chris Brown just as much as Chris Brown likes beating... (Picture of Brown's head photo-edited onto a waitress at a breakfast restaurant) eggs for his famous homestyle breakfasts.
* Invoked in ''WebVideo/DoctorHorriblesSingAlongBlog'' when Moist mentions that he went on a double date with twins Bait and Switch.
-->'''Dr. Horrible:''' Oh yeah, how did that go?\\
'''Moist:''' Well, I was supposed to end up with Bait, but... you know...
* In [[https://www.youtube.com/watch?v=iEq_Fz3bBO8 this video]], Michael the Terrible Boyfriend ponders how to get into his girlfriend's house without her parents noticing, and sees a pizza delivery truck come. He looks at it and asks "[[AreYouPonderingWhatImPondering Are you thinking what I'm thinking? I think you are!]]". Cut to him [[GainaxEnding riding a pterodactyl into her home, which then eats her.]]
* ''Website/TlfTravelAlerts'' claims [[https://twitter.com/TlfTravelAlerts/status/490161391182286848 is hot enough]] in the London Underground to literally fry eggs on the escalators. How ever you shouldn't try to do it [[{{Beat}} ...]] they are on a diet.
* In Cybershell's LetsPlay of the Genesis [[Franchise/SonicTheHedgehog Sonic]] games, he measures how annoying an enemy is by using a "Cunt-O-Meter". When he gets to the [[GuideDangIt infamous]] Red Barrel in Carnival Night Zone, the gameplay stops and slowly zooms in on the barrel as Music/AlsoSprachZarathustra plays in the background. After all that buildup, the Red Barrel gets a score of ''one'' on the Meter as Cybershell starts ranting that it wasn't that difficult to get past.
* Many cuts in LetsPlay/FundayNightGaming videos tend to show the results being completely opposite (or tangential) to the comment that was just made. This shows especially well in [=TJ=]'s playthrough of ''VideoGame/SurgeonSimulator2013''.
* ''Regular Car Reviews'' dropped hints that he was reviewing a 6-cylinder turbocharged rear-wheel drive rear-engine car, AKA a Porsche. The [[https://www.youtube.com/watch?v=A9z78d7tp_A actual "car" in question]] is a 40 foot long Freightliner RV, with a [[EnormousEngine 7.7 liter V6 turbodiesel]] mounted behind the rear wheels.
* ''WebVideo/TheMarkRemark'': Talking about when Wrestling/SethRollins "revealed some very revealing images... of his enormous, hard, throbbing car".
* [[http://duckyworth.deviantart.com/journal/DT-A-Troll-In-Central-Park-1994-507961450 Duckyworth's review]] of ''WesternAnimation/ATrollInCentralPark'' begins with Ducky deciding to review ''Film/TheTrollHunter'', what he describes as 'An awesome found footage horror film about Norwegian troll hunters'. However, he ends up finding a copy of the former film, along with a note from his Arch-enemy, Cheapass [=CeeGee=], telling him to review the film. [[{{Troll}} To rub salt in the wound, Duckyworth liked this film as a kid, and it came from]] [[Creator/DonBluth his favourite director.]]
** Likewise, in the ''WesternAnimation/{{Thumbelina}}'' [[http://duckyworth.deviantart.com/journal/Duckyworth-s-Thoughts-Thumbelina-1994-524977660 review,]] [[VisualNovel/SuperDanganRonpa2 Usami]] sends him a copy of this film, instead of ''WesternAnimation/TheSpongebobMovieSpongeOutOfWater'', the film he originally believes he's going to review.
* ''Podcast/RandomAssault'': When Alex finally played ''VideoGame/GhostTrick'', he made it out to seem that he hated the game, much to the irritation of the other hosts. Turns out Alex loved the game, though.
** The banner for the HalloweenEpisode appears to be static, but is actually a Flash element. After a little bit, the banner starts to move, and all of the hosts get killed in horrific ways.
* In [[http://www.sporcle.com/games/needapausebutton/find-the-correctly-spelled-country-it-starts-with-k one Sporcle quiz]] released on AprilFoolsDay, you have to click on the correctly-spelled country that begins with a K from a huge cluster of incorrectly-spelled variations of Kyrgyzstan. [[spoiler:The correctly-spelled answer is NOT "Kyrgyzstan," but "Kazakhstan."]]
* In "[[https://www.youtube.com/watch?v=50-jcQjZJ7c Irish People Try Stereotypical Irish Foods]]" a man shows us the front of a Lucky Charms cereal box. Lucky the leprechaun is levitating the marshmallow shapes in a magical rainbow beween his hands so we can see them. One of the Irish guys says "This is not what we're like." He pauses so we can assume he means "Irish people don't all have red hair and wear green clothes all the time." Then the punchline, "Only half of my family can juggle marshmallows."

[[folder:Western Animation]]
* ''WesternAnimation/TheSimpsons'' has so many that [[BaitAndSwitch/TheSimpsons it has its own sub page]].
* ''WesternAnimation/SouthPark''
** In the early episode "Mr. Hankey, the Christmas Poo", Kenny (who dies horribly in almost every episode) is continually subjected to a series of extremely hazardous situations. But nothing ever happens and he survives to the end of the episode for the first time.
** Another example is the episode "Mecha-Streisand". Instead of being trampled by [[AttackOfThe50FootWhatever the giant metal Barbra Streisand]], Kenny gets strangled playing tether-ball.
** Happens multiple times in the more recent episodes when you expect Kenny to die like being held at gunpoint, but doesn't.
** If there is an episode where the preview involves anything that will get a large portion of the fanbase going "Ha ha, they're making fun of X" the actual episode will likely portray X in a much more endearing manner, while those that see it as cheap, AcceptableTargets will be the ones on the receiving end of a TakeThat. These episodes typically center around Cartman. One notable example is "Poor and Stupid", with regard to NASCAR and its fanbase.
** Part 2 of "Cartman's Mom is A Dirty Slut!"... WILL NOT BE SHOWN TODAY to bring you this special showing of Terrance And Philip! (To explain, this episode was supposed to [[RiddleForTheAges reveal Cartman's father]] after the previous episode left fans hanging for SIX WEEKS. Fans were not pleased.)
** In "You Have 0 Friends", the whole sequence of Stan trapped inside the world of Facebook is a homage of Film/{{TRON}}, and it appears that everything is all set for the inevitable Lightcycle race... when the bikes are abruptly replaced with a game of TabletopGame/{{Yahtzee}}.
** In "#[=HappyHolograms=]," the last few minutes of the episode seem like they're going to be bringing in Mr. Hankey to save the day, but it ends up being ''LetsPlay/PewDiePie,'' instead.
** In "You're Not Yelping", the father of the new Mexican family hopes their restaurant does well so they won't have to move back to "that horrible place". [[spoiler:It later turns out he was talking about Boise, Idaho.]]
* ''WesternAnimation/{{Futurama}}'':
** Bender has been rigged to a bomb which is set to go off on his most frequently used word. As it goes through the list, it starts to get to his catchphrase, "Number 5:Bite... Number 4: My... Number 3: Shiny... Number 2: Daffodil..."
** In "Bender's Game", when the characters enter a cave called the Cave of Hopelessness:
--->'''Frydo:''' Mr. Wizard, why is this place called the Cave of Hopelessness?\\
'''Greyfarn:''' Oh, fear not, lad. 'Tis named for its discoverer, Reginald Hopelessness...\\
'''Frydo:''' Whew!\\
'''Greyfarn:''' ...the first man to be eaten alive by the Tunneling Horror.
** In "The Problem with Popplers", the crew wants to find a name for a new food:
--->'''Bender:''' They're tasty, right? Let's call 'em "Tasty-cles".\\
(''{{collective groan}}'')\\
'''Leela:''' We can't call them that.\\
'''Bender:''' Why not?\\
'''Leela:''' It sounds too much like those frozen Rocky Mountain oysters on a stick. You know, Test-cicles?
** The Mars University Professor Fisherprice Shpeekenshpell (a robot with [[NonindicativeName a Mattell See 'n Say]] for a head) continually talks with programmed lines like "The cow says 'Moo'" (apparently he proved that 50 years ago and had been coasting on it ever since). When it comes time to vote on Amy's doctorate:
--->'''Professor Katz:''' We shall now vote, "Yay" or "Nay". Nay.\\
'''Wernstrom:''' Nay!\\
'''Bubblegum:''' Hell, nay!\\
'''Shpeekenshpell:''' The horse says, "Doctorate denied".
** From the first episode.
--->'''Cop:''' Keep you big nose out of this, Eyeball!\\
'''Leela:''' ''No one'' makes fun of my nose.
* ''WesternAnimation/FamilyGuy'' is loaded with these! [[BaitAndSwitch/FamilyGuy So many that it has its own page too!]]
* ''WesternAnimation/TheClevelandShow'' episode "'Til Deaf" when two kids placing the letter R over the "ELECTIONS TODAY" sign outside the high school. They actually placed it over the letter I.
* Happens sometimes on ''WesternAnimation/PhineasAndFerb'', a show full of {{Running Gag}}s:
** In "Voyage to the Bottom of Buford", Candace uses a disposable camera to document the boys' adventures; meanwhile, Doofenshmirtz has invented the Media-Erase-Inator. That seems to fit perfectly, but the ray actually ends up erasing a stop sign, causing a traffic accident which knocks over a water tower, and the resulting wave of water destroys the camera.
** In "Gaming the System", Candace gets sucked into Phineas and Ferb's video game when she was in the middle of getting ready for a date with Jeremy. Meanwhile, Dr. Doofenshmirtz has created a laser that puts fancy dresses on anyone who is shot with it. Right before Jeremy shows up, Perry and Dr. Doofenshmirtz fight and cause the laser to accidentally go off and shoot... everyone in the yard except Candace. Soon after that, Perry gets out of the dress he was wearing and it falls on Candace (and somehow does her hair).
** "S'Winter": Doofenshmirtz creates the Meltinator ray, leading one to think that it will melt the boys' mountain of snow. Instead, it shorts out the city's power when he plugs it in, shutting off the fans that kept the snow cooled, and the snow melts on its own.
** One unrelated to the show's running gags occurs in "A Real Boy". Candace gets Stacy to hypnotize her into not wanting to bust the boys anymore, with the result that the phrase "Holy guacamole!" will make Candace give up her urges to bust her brothers, and "Leaping lizards!" will make her go back to normal. When Candace heads off on her date with Jeremy, the two of them spot a ''literal'' leaping lizard, and Jeremy rattles off several treacherously-close synonyms for the code phrase, which actually ends up being said by a passing kid.
** In "Flop Starz", Candace attempts to show her mom a building with an ad for the band Phineas and Ferb started. Then Doofenshmirtz' robot building starts going towards the building, making it look like it's going to crush it. However, Perry manages to turn it away at the last minute. Then it turns out that the building was scheduled for demolition right at that moment anyway.
* On ''WesternAnimation/JimmyTwoShoes'', just before Jimmy is about to perform a particularly irresponsible stunt, Beezy tells them to be careful not to break his dad's PricelessMingVase. Jimmy performs the stunt...and misses the vase entirely. Beezy dances around and celebrates... and spikes the vase.
* In the first episode of ''WesternAnimation/MyLittlePonyFriendshipIsMagic'', Twilight Sparkle has been told by her mentor to make some friends, but she has absolutely no interest in doing so. However, every pony she interacts with makes some kind of "we're gonna be friends" comment, causing her to have a reaction of some sort (spit take, eye twitch, etc.). When the last pony, Pinkie Pie, throws her a party so "now you have lots and lots of friends," Twilight nearly hurks her drink... not because of Pinkie's comment, but because she accidentally took a big sip of [[BlazingInfernoHellfireSauce hot sauce]].
* In the ''WesternAnimation/JusticeLeagueUnlimited'' episode [[Recap/JusticeLeagueUnlimitedS1E5ThisLittlePiggy "This Little Piggy"]], Franchise/WonderWoman gets turned into a pig by Circe. Toward the end, Batman offers to bargain with Circe to get her back.
-->'''Circe:''' I want something from you that's ''very'' precious. Something you've worked ''very'' hard to conceal. Something when gone, you can never reclaim. Something... [[http://www.youtube.com/watch?v=57zFkL9GSZA soul-shattering.]]
* ''WesternAnimation/LooneyTunes'':
** There is a classic short that ends with this. WesternAnimation/BugsBunny has to deal with some hillbilly hawks. The short ends with a series of gags that end with one of the hawks shooting the other every time he hears the word "four" (or any homonym of that word). At the very end, it shows Bugs dressed like a golfer about to yell out "Fore!" but then he stops himself by saying, "Nah. Why should I get in on the act?"
*** Subverted: Bugs starts to sing the first couple of lines of [[spoiler:"I'm Looking Over a Four Leaf Clover"]]. On repeat.
** A clip from a Warner Bros. gag reel (not meant for public release) shows WesternAnimation/PorkyPig hitting his thumb with a hammer. He starts to stammer "Son of a b-b...!", but in his usual fashion, he changes what he's going to say after he finishes stuttering. In this case, he changes it to "Son of a gun!" However, the ''real'' switch is, Porky goes BreakingTheFourthWall and says to the audience, "You thought I was gonna say son of a bitch, didn't ya?"
** In an episode of ''WesternAnimation/TheLooneyTunesShow'', Daffy tries his hand at inventing. His speech indicates he's invented a time machine... but he's invented a suitcase.
* In the ''WesternAnimation/TheGrimAdventuresOfBillyAndMandy''/''WesternAnimation/CodenameKidsNextDoor'' crossover, Billy spills mustard on his father's pants. He reasons, out loud, that there's only one group of kids who can help solve his problems, and grabs the phone... where he calls the cast of ''WesternAnimation/EdEddNEddy''... who ''then'' tell him to call the Kids Next Door.
* In the pilot episode of ''WesternAnimation/CodenameKidsNextDoor'', the Delightful Children from Down the Lane say at the end that the girl they chose to prevent the Kids Next Door from taking their birthday cake that they refuse to share was a horrible choice that they never should have used. The girl makes this face and gets angered, not because of what the Delightful Children said, but because the Delightfuls' cake was coconut flavor, which she hated.
* {{Lampshade|Hanging}}d in ''WesternAnimation/TheEmperorsNewSchool''. Kuzco claims to have the perfect way to get into a store he's been kicked out of. Cut to a llama with a head and feet that look suspiciously like Kuzco's walking into the store. Kuzco then jumps out from offscreen and attacks the guard. Kuzco then stops the show and says, "You're probably wondering what [[LampshadeHanging that llama that looked just like me]] had to do with my plan: absolutely nothing."
* ''WesternAnimation/DextersLaboratory'':
** In the episode "Unfortunate Cookie", Dee Dee comes into Dexter's lab to tell him about a Chinese finger trap she found in her box of fortune cookies. Dexter responds by saying, "How can it be?" and begins a mathematical lecture about what we think is the possibilities of that happening, but it turned out he was just complaining about how Dee Dee keeps coming into his lab.
** In the episode, "G.I.R.L. Squad", Dee Dee and her friends come into Dexter's lab to ask him what "Lick crime" means. Dexter gives the girls a tour of stuff they might need to help them with their mission, which eventually leads to a teleporter, which Dexter winds up using to teleport the girls out of his lab so they won't bother him.
** In the episode, "Dexter is Dirty", Dexter starts yelling at Dee Dee after she fails to help him up while he's laminated. She starts to look sad and imagine herself out in the snow, but it turns out she's picturing herself sledding down a mountain, and this gives her the idea to use Dexter as a sled.
** In the episode "Coupon for Craziness", Dee Dee is about to give Dextor (Dexter's hyper counterpart) a cookie, but he says he's not allowed to have sweets. Dee Dee says, "Oooooooohhh!" That means...she gives Dextor the other cookie!
* In an episode of ''WesternAnimation/TheFairlyOddParents'', Timmy's parents congratulate him on being a local hero after he pretends to capture the Goatnapper, leading to this exchange.
-->'''Timmy:''' Uhhh... guys? You'd still love me even if I wasn't a hero, right?\\
(''beat; both parents look at each other'')\\
'''Mom:''' Well of course we would, honey.
* ''WesternAnimation/{{Animaniacs}}'':
** In Slappy Squirrel's debut cartoon, "Slappy Goes Walnuts", Doug the Dog sets out a xylophone for Slappy to play that's set to explode when she hits a specific note. Slappy decides to play "Those Endearing Young Charms", and the viewer is set to believe she'll keep hitting the wrong note, which is [[XylophoneGag a joke that's been done to death]] in the ''WesternAnimation/LooneyTunes'' franchise. The thing is, she actually ''does'' hit the correct note, and the explosion ends up going off on Doug the Dog.
--->'''Slappy:''' [[LampshadeHanging Old gag, new twist]].
** One Hip Hippos sketch has the hippos in an American Gladiator spoof. After a number of contests with an athletic duo, the score is tied (the hippos' lack of athletic ability in some events made up for by their bulk giving them unexpected advantages in other events). The final tiebreaking event is to eat their way across a swimming pool full of beans and hot dogs. Easy hippo win, right? Their opponents sure think so and are ready to throw in the towel, but decide to give it a shot anyway. [[spoiler:And the human opponents win easily, when the hippos deliberately throw the event. They're the ''[[{{Hipster}} Hip]]'' Hippos, remember? They'd never eat something as common as beans and hot dogs.]]
* ''WesternAnimation/ThePowerpuffGirls'': At the beginning of the episode, "Just Deserts", the narrator talks about how Townsville is safe from crimes. He talks to a random guy who acts like he doesn't know what keeps Townsville safe from crime while the Powerpuff Girls are behind him playing. The narrator tells the man to look behind him, but it turns out he was actually referring to a prison further out in the distance.
* In the ''WesternAnimation/PoundPuppies2010'' episode, "Beauty is Only Fur Deep", Champ tells the Pound Puppies the story about how he lost his fur and his self-esteem in a flashback. As he tells the story, he keeps coming to parts where he could have possibly lost his fur. For each one, Niblet interrupts by saying, "Is that how you lost your fur?" but it wasn't. It turns out he lost his fur...from eating a piece of boysenberry pie! (He's allergic to boysenberries.)
* In ''WesternAnimation/TheLegendOfKorra'', incest is teased between CreepyTwins Eska and Desna when its mentioned that [[ThereIsOnlyOneBed there is only one bed]] in the hotel room they are staying in. Eska clarifies that it is not a mistake. "Desna sleeps in the tub."
* In ''WesternAnimation/DragonTales'' as the dragons are searching for Max and Emmy who got shrunken by shrinking violets. As the search continues...
-->'''Wheezie''': AHA!\\
'''Zak''': Aha?\\
'''Cassie and Ord''': Aha?\\
'''Wheezie''': A purple button! I just LOOOVE purple! And I especially LOOOVE purple buttons!\\
'''Zak''': I thought ya found Max and Emmy!\\
'''Wheezie''': Oops. Sorry...
* Done in the bloopers sketches on ''WesternAnimation/RobotChicken''.
** A man tries to fix a lawnmower while his wife tells him not to hurt himself and that it would be better for a mechanic to do the job. The man tells her he can do it if she would just be quiet. Then their daughter announces she's pregnant.
** Footage is shown of the actors playing Cylons in ''Series/{{Battlestar Galactica|1978}}'' having trouble moving around in their costumes. In the final segment one Cylon moves slowly toward a banana peel on the floor… only to be hit by a wrecking ball.
* In the ''WesternAnimation/MarthaSpeaks'' episode, "Dogs from Space", Martha opens a refrigerator and takes out bread, Bologna, pickles, ketchup, mustard and mayo and says, "I know exactly what to make out of this!" What do you think she's going to make? A sandwich, right? No! She makes what she calls "a delicious mess"!

* Many trolls or people who are bored on a forum will usually post a topic title that grabs everyone's attention, but the actual opening post has nothing to do with the topic title. This is usually done by people who just want the attention and this is also how Rick Rolling got started.
* Another method involves starting a topic with a double meaning, with one interpretation (usually the more obvious one) being highly shocking or offensive, but the actual post being about the more mundane interpretation. For example, starting a topic with the title "I HATE FAGGOTS", only for the post to actually be about [[http://en.wikipedia.org/wiki/Faggot_%28food%29 the poster's distaste for the food item]].
* It's at least OlderThanPrint. A [[http://www.telegraph.co.uk/news/uknews/2479730/The-worlds-oldest-jokes-revealed-by-university-research.html tenth-century joke]] found in Britain goes ''What hangs at a man's thigh and wants to poke the hole that it's often poked before? A key.''

* Creator/PennAndTeller are infamous for doing this in their magic acts.