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->''"Evil, be thou my good."''
-->--'''Satan''', ''Literature/ParadiseLost''

%%One quote is sufficient.

A common trait of {{Card Carrying Villain}}s.

Sometimes it isn't enough for a villain to be [[ObviouslyEvil evil]]. They [[SlaveToPR have to prove their evilness]] by [[GoodHurtsEvil eschewing all that is good]] and [[EvilFeelsGood embracing all that is bad]]. They'll eat [[TrademarkFavoriteFood foods that disgust the good guys]] and [[TheFunInFuneral laugh at funerals]]. They may also carry this over to their speech, making sure to only use negative phrases when most people would use a normal one, and correcting themselves if they "slip" ("Oh, goody! I mean, 'baddy.'") They'll [[KickTheDog kick puppies for sport]], and describe things as repulsive [[InsultBackfire like it's a good thing]]. They often describe sunny weather as depressing. They may be plagued by a MinionWithAnFInEvil.

Makes YourHeadASplode if you think about it too much.

Can also be why EvilCannotComprehendGood. If they simply loath all positive attributes without necessarily emphasizing their evil ones, they're probably more of a believer in VirtueIsWeakness.

See NightmareFetishist for the non-evil version. Not to be confused with SoBadItsGood.

Compare AboveGoodAndEvil and WhatIsEvil. Villains whose strong point is not logic will sometimes use both tropes to justify this. See also BizarroUniverse and BlueAndOrangeMorality.

%%If you have time, please take time to put examples in alphabetical order. This page Administrivia/HowToAlphabetizeThings should help you with that.


[[folder:Anime & Manga]]
* Part of the Team Rocket trio's original motto from the ''Anime/{{Pokemon}}'' anime mentions they want to "denounce the evils of truth and love". Although according to their rival squad of Cassidy and Butch, it's actually a botched version of the real motto which says to "denounce the ''goodness'' of truth and love".
* In ''Anime/BlackButler'', there is a shocking inversion with an angel and a demon. Although everyone knows demons are evil and angels are good, the angel in the anime appears to do more damage than her/his natural enemy.

[[folder:Comic Books]]
* In ''Franchise/JusticeLeagueOfAmerica'', the MirrorUniverse of the Crime Syndicate of Amerika works this way. People talk about "Moloch below" and swear by the Antichrist in casual conversation.
** It's more like "Bad is Good and Good is Weak" though.
* ''Creator/{{Disney}}'':
** Zeke, the Big Bad Wolf, is an early example. In the 1940s, he repeatedly rants and raves about how proper wolves are supposed to have countless bad habits and like anything "bad": lying, littering, bad weather, and anyone else's misfortune, for example.
** Zeke's son, Li'l Wolf, is an (atypical) good little wolf who frequently tries to point out that his "Pop's" bad habits come back to bite him every time, but to no avail.
** While most of the Wolf family are bad and proud of it, Zeke's ''mother,'' who appears in a few comic stories, is a good-hearted but extremely strict BadassGrandma who tried to break family tradition by raising her son to be an upstanding, moral citizen. She loudly and repeatedly expresses her displeasure that Zeke has thrown away everything she taught him and followed family tradition after all, but is ''very'' proud of Li'l Wolf.
* Mr. Hyde in ''ComicBook/TheLeagueOfExtraordinaryGentlemen'': '...sorrow is like fine wine....'
* X-51 attempts a TrueNeutral version of this in ''EarthX'' after Uatu the Watcher convinces him to [[spoiler: pretend to]] delete his human programming. [[spoiler: Surprisingly, Uatu doesn't see through him.]]
-->'''X-51:''' My every function does result in a specified utility.\\
'''Uatu:''' Good. Now tell--\\
'''X-51:''' There is no good, Uatu. You told me this yourself. Just as there is no evil.
* In ''Judgement on Gotham'', [[Franchise/{{Batman}} The Scarecrow]] is able to incapacitate [[ComicBook/JudgeDredd Judge Death]] by injecting him with a formula that causes him to hallucinate his greatest fears - fluffy bunnies, [[MyLittlePony pink ponies]], and [[GoodHurtsEvil other cute things]].
* Franchise/{{Superman}}'s enemy SelfDemonstrating/{{Bizarro}} does this, but not on purpose. It's pathological for him.
** Bizarro (usually, it depends on the writer) carries this over into his speech patterns, which makes it tricky for readers to figure out what he actually means. (It's apparently hard for the writers, too, which is why not all of them bother.)
* An issue of ''Creator/HarveyComics'' had a double subversion. Wendy the Good Witch sees a stream below her and decides to go for a swim. She uses her wand to turn her underwear into a bikini swimsuit and then strips off her red witch's robe, [[GoneSwimmingClothesStolen which she leaves unattended on the bank of the stream]]. A young ogre happens along and decides to get Wendy into trouble by [[CostumeCopycat disguising himself in her red robe and wreaking black magic in her name]]. He later brings back the robe just before Wendy notices it is missing, then hangs around to watch the consequences. Wendy is confused when her wicked aunts come up to her and congratulate her on "her" evil spells, but then the aunts become confused when Wendy's animal friends appear and tell her how grateful they are that the natural disasters "she" created have greatly improved the environment. The little ogre is disgusted that all his mischief has come to nothing and heads home, hoping that his mother will at least appreciate his efforts. But then he discovers that the mother was badly injured by a hurricane he had brewed up, and the story ends with the ogre getting a spanking.
* Similarly in the early ''ComicBook/SabrinaTheTeenageWitch'' comics had witches operating on that principle and preforming mean tricks on mortals. Sabrina's the exception and often gets in trouble for doing good deeds. She's also considered [[HumansAreUgly homely]] due to an "ugly curse" thanks to the witches backwards thinking.
* In an issue of an old ''Franchise/PowerRangers'' magazine, a journal entry by Kimberely has her mention Zedd and Rita's recent wedding. She states that she hopes they'll be happy. Because "bad guys hate being happy".
* Issue #64 of ''WesternAnimation/ThePowerpuffGirls'': "Micro Managing" has Blossom enlisting help from Mojo Jojo in defeating the Micro-Puffs (three mischievous sprite versions of the girls from another dimension) who have been brainwashing Bubbles and Buttercup into thinking they're the leader of the team.
-->'''Mojo:''' If you needed help, why do you not go to your hotshot Professor, hmmm? Why come to me?
-->'''Blossom:''' (''coyly, embracing Mojo'') Because, Mojo, I needed not only a brilliant mind but a ''diabolical'' one to help me beat the Micro-Puffs!

[[folder:Fan Fiction]]
* FanFic writers (particularly the less talented ones) are known for this, though whether the good guys actually ''are'' [[RonTheDeathEater smug, hypocritical tyrants]] and the bad guys [[DracoInLeatherPants brooding revolutionary thinkers]] in-canon could be [[SturgeonsLaw bad writing]].
* In ''[[FanFic/ThreeSlytherinMarauders 3 Slytherin Marauders]]'' Tom Riddle is terribly embarrassed about being sorted into Gryffindor- the house of "goodie-two shoes" and "cannon fodder."
-->'''Sorting Hat:''' I can see you learned quite well all the cunning you could ever need during your last stay in [[SchoolForScheming Slytherin.]]
-->'''[[TheAtoner Tom Riddle:]]''' What are you doing, Hat?
-->'''Sorting Hat:''' You already show commendable loyalty and you certainly strive toward academic achievements without needing any urging. [[VillainousValour And while you have plenty of courage...]] you might benefit from learning that being straightfoward in some dealings isn't all bad.
-->'''Tom Riddle:''' [[BigNo No!]]
-->'''Sorting Hat:''' Gryffindor!

[[folder:Films -- Animated]]
* The movie ''WesternAnimation/{{Igor}}'' is set in this kind of world.
--> '''Igor:''' Oh, god, she's killing blind orphans! That's so...evil! I mean, which is great, but...[[EvenEvilHasStandards blind orphans?!]]
* The inhabitants of Halloweentown in ''WesternAnimation/TheNightmareBeforeChristmas''. They say "How awful" when they see something they like and Dr. Finklestein says "Curiosity killed the cat" when he is praising Jack for wanting to do scientific research.
** Subverted when Jack's girlfriend Sally is - in all seriousness - trying to tell him that his plan to take over the Christmas holiday will likely end in disaster, which is something he does ''not'' want.
--> '''Sally:''' Jack, I just had the most horrible vision!
--> '''Jack [misunderstanding]:''' Wonderful!
* Mad Madam Mim in ''Disney/TheSwordInTheStone''. According to her VillainSong, she "take(s) delight in the gruesome and grim", and she tries to kill Arthur because Merlin "sees something good in you...and in my book that's bad!" After she loses the Wizard's Duel and is laid up sick, Merlin recomends lots of rest and sunshine, and Mim complains, "I hate horrible, wholesome sunshine!"
* The Blue Meanies in ''WesternAnimation/YellowSubmarine''. They even say "no" instead of "yes". [[FridgeLogic Try not to think too hard about that..]]
-->'''Chief Blue Meanie''': We Meanies only take "no" for an answer!
* In ''WesternAnimation/TransformersTheMovie'', the Quintesson court sends defendants plummeting to certain death in the Sharkticon tank by finding them "innocent".
* The "[[PunchClockVillain bad guys]]" from ''Disney/WreckItRalph'' need this as necessity given their jobs:
--> '''The Bad Guys:''' I am bad, and that's good. I will never be good, and that's not bad. There's no one I'd rather be than me.
** The thing is, none of them seem to actually be evil; [[AnimatedActors they're all just doing their jobs.]]
* ''Film/{{Megamind}}'' had the title character raised in jail, at one point being taught to cheer burglars and boo policemen. He also has a conversation with Minion that run on this theme, ending with "You don't know what's good for bad!"
* Hydia, the big bad of ''WesternAnimation/MyLittlePonyTheMovie'' was a wicked witch who was always berating her daughters Reeka and Draggle for not being wicked enough. At one point, she threatened to force-feed them banana splits if they didn't tell her what had gone wrong with the Smooze.

[[folder:Films -- Live-Action]]
* ''Film/TimeBandits''
-->'''Evil:''' Suddenly, I feel very, very good.
-->'''Benson:''' Oh, I'm sorry, Master.
-->'''Evil:''' No, it'll pass, it'll pass.
* This is how the devils speak in ''Film/HEDoubleHockeySticks'':
--> '''Ms. Beezlebub:''' I'm so proud of you. You've done an ''awful'' job.
* ''Film/{{Batman}}'': SelfDemonstrating/TheJoker joins Vicki Vale for a "date" in a museum café and looks over her portfolio of photographs. He dismissively flips through some shots of fashion models ("Crap, crap, crap...") before coming to a group of photos depicting mass graves in a war-torn foreign land. He reacts as if they are works of great beauty and genius. About a minute later, he brings his [[WhiteMaskOfDoom death-masked girlfriend]] in to show to Vicki and removes the mask, revealing that the other woman has a heavily scarred face. He calls this "a living work of art."
* ''Film/ThePrincessBride'':
-->'''Inigo:''' I'm sorry, Father. I tried. I tried.\\
'''Count Rugen:''' You must be that little Spanish brat I taught a lesson to all those years ago. Simply incredible. Have you been chasing me all your life, only to fail now? I think that's the worst thing I've ever heard. How marvellous.
** Rugen takes delight in torture and imprisonment; while he's TheDragon instead of the villain, he's a far, far more vile character for his open and brutal sadism. [[EvenEvilHasStandards Even he, though, is repulsed by the concept of draining fifty years out of Wesley]] - [[PragmaticVillainy unless it's only that now he doesn't have a subject for his torture experiments]].
* In Steno's much underrated comedy ''Dottor Jekyll e Gentile Signora'' the title character, a CorruptCorporateExecutive, is terrified about his recurring fits of good-heartedness, and is willing to drink the serum of his grandfather - the famous Dr. Jekyll - to become even more evil, than he already is. The whole management of the EvilInc in which he works proudly display titles of "rogue" "scoundrel" "son of a bitch" and the likes on the plates with their names (Btw. that's where the running gag from the Fantozzi series originates from - it first appeared in the third Fantozzi movie, realised a year after this one; the titles of Piermatteo Barambani are only a slight variation of the ones used in "Dottor Jekyll").
* In the climactic scene of ''Film/TheDevilsAdvocate'', Satan tries to convince [[spoiler: his bastard son]] that [[GodIsEvil God is a hypocrite and a tyrant]] for giving humans free will and then punishing them when [[HumansAreFlawed they make the inevitable wrong moral choices]] - while Satan, on the other hand, is the true loving father-figure who accepts humans despite all their flaws and is willing to give them whatever they wish as long as they are loyal to him.
* The goblins in ''Film/{{Legend}}'' find good and beautiful things disgusting, up to and including calling the unicorns "ugly one-horned mules."
--> '''Blix:''' May be innocent, may be sweet. Ain't half as nice as rotting meat.
* The closing song in Creator/JohnWaters's ''Film/CryBaby'' ends with "We love bein' bad 'cause it feels real good!"

* In PiersAnthony's ''Literature/{{Xanth}}'' series, ogres value being dumb and ugly.
* {{Satan}} in ''Literature/ParadiseLost'': "Evil be thou my Good."
* The Mahrkagir in ''Literature/KushielsLegacy''. His motto is "Ill thoughts, ill words, ill deeds."
* Parodied in a story by Creator/JamesThurber: "Bad bye!"
* The villains in Niel Hancock's ''Circle of Light'' series talk like this.
* ''Creator/CSLewis'':
** Played with in ''Literature/TheScrewtapeLetters''. Demons explicitly say that some "good" qualities--like courage, devotion to a goal or cause, et cetera--are actually [[EvilVirtues necessary for great evil]]. Containing no good would not be being evil, it would be not existing. This fact really, really annoys them, though. As Screwtape puts it, "Nothing is naturally on our side!" Every good quality has to be twisted and perverted before it's useful to them. That said, they still think of "over" as lesser and "under" as greater. (Screwtape is an Undersecretary in the Lowerarchy, and they respect and serve [[{{Satan}} Our Father Below]])
** Another Lewis example is in ''Mere Christianity'' where he invites the reader to consider what a society like this actually would look like to show that different moral systems are really not as different as usually thought.
* ''Literature/TheBible'': Isaiah 5:20 has "woe unto them that call evil good, and good evil; that put darkness for light, and light for darkness; that put bitter for sweet, and sweet for bitter", making this OlderThanFeudalism.
* There are hints of this in the vermin's behaviour in ''Literature/{{Redwall}}'', though it doesn't entirely define them and some of them have expressed good traits (though that really just throws their horrible behaviour into sharp relief). A VillainSong in ''Triss'' expresses the GIB&BIG view specifically:
-->"Ho, 'tis nice to be a villain, wot all honest creatures fears,\\
And terrorise the beasts fer miles around,\\
Their scringin' wails fer mercy is music to me ears,\\
Aye, us bad'uns loves to 'ear that mournful sound!"
* Creator/FriedrichNietzsche describes those who consider pity good and power and success bad as slave moralists; he believes this to be an anti-human mentality.
* This is pretty much a summary of Creator/AynRand's philosophies too.
* Demons in the Literature/{{Discworld}} novel ''Discworld/{{Eric}}''. On the first occurrence, a [[FootnoteFever footnote]] notes that "Demons have a distorted sense of values."
** While dwarfs for the most ''don't'' fit in here (good is good and bad is bad to dwarfs -- it's some of the ''expressions'' of that that are reversed), they do 'put darkness for light, and light for darkness' (and low as good). They are, after all, cave-dwelling miners -- digging lower into the mountain is a good thing, and light blinds you (so being enlightened is a bad thing).
* A variation occurs in the second ''Archives of Anthropos'' book, when Pan forces Eleanor to dance and sing in her sleep, "Lunacy, lunacy, madness is sanity, truth is profanity . . ."
* A one-off joke in ''Literature/GoodOmens'', where the demon Crowley 'blesses' under his breath when frustrated.
* In ''ASongOfIceAndFire'', both Sandor Clegane (the Hound) and Jaime Lannister speak and behave this way, but find it less rewarding over time.
* Hermione gives this a try in ''Literature/HarryPotterAndTheHalfBloodPrince'', saying cheerfully, "Horrible morning, isn't it?" when she goes into Borgin & Burkes posing as the kind of Dark witch who would be their typical customer.
* Harry Turtledove explores this idea in his short story "After The Last Elf is Dead".
* In the ''Literature/RainbowMagic'' series, the goblins have this mindset, treating the smell of pond scum as perfume and being terrified of puppies and other cute animals.
* The Dark Ones from ''Literature/{{Murderess}}'', whose traditional blessing is, ‘May the streams of blood guide you, and may ye aye find the dark in every sunny day,’ seem to qualify.
* In ''Bad Magic'', a followup to the ''Literature/SecretSeries'', when Clay says a bad word when he is very young that he picked up from somewhere, Max-Ernest explains to him that it's a bad word and Clay wonders why it's bad. Max-Ernest explains that bad words are words that hurt people's feelings. From that day, however, they develop a sort of code, in which between them, "bad word" means "magic word."

[[folder:Live-Action TV]]
* ''Series/DoctorWho'', "Pyramids of Mars":
-->'''The Doctor:''' But you use your powers for evil!\\
'''Sutekh:''' Evil? Your evil is my good. I am Sutekh the Destroyer. Where I tread, I leave nothing but dust and darkness...I find that good!
** A more subtle example occurs in "Blink":
--->'''Kathy Nightingale''': What did you come here for anyway?\\
'''Sally Sparrow''': I love old things. They make me feel sad.\\
'''Kathy Nightingale''': What's good about sad?\\
'''Sally Sparrow''': It's happy for deep people.
** "Asylum of the Daleks" has one that nicely encapsulates the nature of the Daleks:
--->'''Dalek''': It is offensive to us to extinguish such divine hatred.\\
'''The Doctor''': ''Offensive?''\\
'''Dalek''': Does it surprise you to know the Daleks have a concept of beauty?\\
'''The Doctor''': I thought you'd run out of ways to make me sick, but hello again! You think hatred is ''beautiful?''
* In ''Series/LazyTown'', one of Robbie Rotten's songs is [[http://www.youtube.com/watch?v=n4CTC_01mAQ "Good to be Bad"]].
-->They tell me I should change and wear a perky smile\\
But smiling makes my face hurt and happiness is vile.
* ''Series/TheAddamsFamily'' are a lesser version of this. Specifically, they find disgusting things lovely, and torture as good family fun. But they are very polite and try not to comment on those weirdos with the sickening love of flowers. This had the side effect of making them very progressive for the time, since they didn't judge anybody for anything.
** The plot of one episode of the original series revolves around Pugsley suddenly becoming a 'problem child' in the eyes of his parents, by joining the Boy Scouts, playing baseball and adopting a stray puppy.
* Oscar the Grouch from ''Series/SesameStreet'' is like this at times. He once got into [[LogicBomb a bit of a logical conundrum]] when he realized being mad made him happy, and being happy made him mad, "Which makes me happy, which makes me mad, which makes me happy, which makes me mad..."
** He even had a song about this:
-->Oh I'm sad because I'm happy\\
And I'm happy because I'm mad\\
And I'm mad 'cause it's so sappy\\
To be happy when you're sad!
* Most villains from ''Franchise/PowerRangers''.
** The most prominent are the early ones, like Rita and Lord Zedd. For evilness' sake, her last name is Repulsa!
** Then there's her brother, Rito Revolto, and their dad, Master Vile. [[ObviouslyEvil Just in case you forgot what side they're on.]] Villains were even addressed as "Your Evilness" for the first several seasons.
* In the ''Series/WizardsOfWaverlyPlace'' episode "Don't Rain on Justin's Parade--Earth," Alex Russo becomes increasingly distressed at the realization that she is becoming good under the tutelage of Mr. Laritate. She is pleased and relieved at the end of the episode when he calls her an evil genius.
* In ''Series/BuffyTheVampireSlayer'', bad guys often celebrate evil as though it were a religion. Spike once makes a reference to helping Giles "out of the evilness of his heart".
* Lexi from ''Series/ANTFarm''
-->'''Lexi:''' Paisley, you ''really'' need to work on your bad sportsmanship.
* Villains in ''Series/{{Charmed}}'' can harbor this attitude at times. For example, during one of Cole's attempts to get Phoebe back in his mad downfall period Piper once asked him how he could be so evil. His reply?
-->'''Cole:''' "It's a gift."
* Meg in ''{{Series/Supernatural}}'' revels in being a demon and serving Lucifer in earlier seasons and expresses a distaste for her turn toward helping the heroes in later seasons. She also finds a dash of the dark side an attractive quality in Castiel, the angel.
-->'''Meg''': (to Castiel) I'm kinda good, which sucks. And you're kinda bad, which is actually all manner of hot.
* In the ''Series/{{Millennium}}'' episode "Somehow, Satan Got Behind Me", a group of demons who appear as elderly men to regular humans discuss their work with each other in a late-night coffee shop. When one of them rudely asks for a cup, the clerk gives him his order after peeing in it. The demon apparently think this is hilarious and later commends the clerk for it.

* Played straight in Seven Stones by Genesis.
-->Despair that tires the world brings the old man laughter, the laughter of the world only grieves him
* {{Music/ACDC}}'s "Bad Boy Boogie":
-->Bein' a bad boy ain't that bad
-->I've had more dirty women than most men ever had
-->All you women come along with me
-->I'm gonna show you how good a bad boy can be!
* Music/TheRollingStones "Sympathy for the Devil":
-->Just as every cop is a criminal
-->And all the sinners saints
* From the ''AustinPowers'' soundtrack, "Dr Evil" by TheyMightBeGiants:
-->When your name is Evil, bad is good, or so you'd think\\
But you're so very wrong, it's evil!\\
But being wrong is right, so then you're good again\\
Which is the evilest thing of all...
* Voltaire's "Evil".
--> "I do it all because I'm evil, this is the life you see; the Devil tips his hat to me!"
* [[Music/TheyMightBeGiants John Linnell's]] "Maine" from ''State Songs'', is like this for the viewpoint character - "Th Hell from above" and "The Heaven below" in different choruses.

[[folder:Professional Wrestling]]
* ''Literally'' inverted in {{Wrestling/ECW}}, where the heels were considered good and the faces were considered bad.
* Robert ("Bobby") Roode, one of the greatest {{TNA}} Heavyweight Champions ever, calls himself "Leader of the Selfish Generation," as if that's something to genuinely be proud of. He even once lectured the audience on why being evil was preferable to being good, with some logic that's [[StrawmanHasAPoint pretty hard to refute]]: since [[StupidGood as a face you'll just be consistently screwed over by the heels]], you can only win in a world full of cheaters by [[HeWhoFightsMonsters becoming a cheater yourself]].
* During his 2003-'04 heel run, Wrestling/{{Kane}} condemned his half-brother, {{Undertaker}}, for becoming the "American Bad Ass" (a patriotic biker) and thus turning his back on his satanic past. Kane claimed that in his family, ceasing to be a "monster" was an unforgivable sin.
-->'''Kane:''' My brother was not a monster! [[PunctuatedForEmphasis My brother...was nothing...BUT A FRAUD!]]

[[folder:Tabletop Games]]
* In ''TabletopGame/DemonTheDescent'', as [part of their BlueAndOrangeMorality, Demons literally reverse the status of the Virtues [[note]]Charity, Faith, Fortitude, Hope, Justice, Prudence, Temperance[[/note]] and the Vices [[note]]Envy, Gluttony, Greed, Lust, Pride, Sloth, Wrath[[/note]]. This is because they are, essentially, hyper-advanced sentient computer programs that have gone rogue and no longer respond to the will of the God-Machine that created them. Thusly, from their viewpoint, traditional human virtues either imply subservience to the God-Machine or risk their continued survival, whilst traditional human vices further cement their independence and status as rebels against the God-Machine's tyranny. For example, Charity is evil to a Demon because it means the Demon is giving away valuable resources that could be needed to survive or to help other Demons, and doing so for nothing, whilst Pride reaffirms the Demon's self-esteem and certainty in its existence as an independent being and not a cog in the God-Machine.
* ''TabletopGame/ChezGeek'' has a Goth expansion, where the victory points are renamed from "Slack" to the thematic "Gloom." Hence, increasing your Gloom is good, and decreasing it is bad.

* The witches in ''Theatre/{{Macbeth}}'': "Fair is foul and foul is fair."
* The musical ''Dracula, Baby'' has the song "It's Good to be Bad".
* In the concept album of the Theatre/JekyllAndHyde musical, Hyde invokes this, nearly verbatim, in "The World Has Gone Insane".
** ''"Bad is good and good is bad! Sacred is profane, and it's wiser to be mad - in a world that's gone insane!"''
** Also invoked in the entire song "Good n' Evil", which features lyrics like "It's easier by far from the way that things are, to remain good and evil, then try to be evil and good".

* [[DeathbringerTheAdorable EVIL]] [[NoIndoorVoice DAVE]] of ''VideoGame/{{Runescape}}'' is an odd example. He likes good/nice/tasty things, but he refers to them as "evil". Unless you count his preference for EVIL black outfits.
-->I am [[NoIndoorVoice EVIL DAVE, TAUNTER OF THE GOOD]], EATER OF STEW ("[[DoomyDoomsOfDoom EVIL STEW OF DOOM!]]"), and [[ArsonMurderAndJaywalking SON OF DORIS.]]
* Demons in ''Franchise/{{Disgaea}}'' do this; it's mostly [[PokeThePoodle played for comedy]].
** ''Disgaea'' demon logic [[InsaneTrollLogic can be an odd thing]]. Since bad is good and good is bad, they might [[MindScrew act good in order to be bad]]. For example, in ''VideoGame/Disgaea3AbsenceOfJustice'', the setting is a school where slackers, cheaters and bullies are considered honor students, while students who actually attend class and do volunteer work are considered delinquents. There are demons that purposely try to be "delinquents" because they think it makes them look {{badass}}.
* Eddie Riggs does this while trying to control some sort of demon-walker-thing in ''VideoGame/BrutalLegend''.
--> '''Eddie''': By your good graces-
--> Whole thing falls down
--> '''Eddie''': Evil, I meant evil graces! Aah, sonofa-
* Played perfectly straight in ''VideoGame/{{Overlord}}'' series. The main voice of this is Gnarl.
--> It's good to be bad. It's better to be evil.
* In ''Franchise/SuperMarioBros'', Bowser Koopa has some minor traits of this, with at least one example present in the spin-off ''Mario and Luigi: Partners in Time'', where he loves Thwomp Volcano for being "hot, stinky, dangerous, and one humongous fire hazard". [[SuperMarioBrosSuperShow King Koopa]] (his cartoon alter-ego) invoked this trope a lot more often, however.
** Liking Thwomp Volcano could just be a case of narcissism though.
* You can attempt to logic-bomb the AlwaysChaoticEvil Ilwrath in ''StarControl II'' by invoking this trope. [[spoiler: It doesn't work. It does make them very angry, though.]]
-->"But `evil' is that which is morally bad or wrong. And if your actions are judged by your society as correct, aren't you, in fact, good?"
* ''Videogame/DungeonKeeper'' basks in this trope, adopting "It's good to be bad" as it's motto and having your counselor sneer and loathe at [[TastesLikeDiabetes the abominably cheerful and benevolent]] settlements your army is about to ravage and then glorify the desolation and despair it inflicted.
* In ''Videogame/{{Afterlife}}'', the effectiveness of your Hell decreases if you make it too convenient and efficient for the souls that go there. As your advisors point out, the strategies that make a Heaven successful generally don't apply in Hell.
* ''VideoGame/WhatDidIDoToDeserveThisMyLord'' runs on this trope in several ways. For instance, according to the [[EncyclopediaExposita Almanac]], the bait left by Heroes to kill monsters isn't dosed with poison as one would expect, but just very good, tasty meat, that kills monsters due to ''not'' being poisonous. The small percentage of bait that actually heals them ''is'' poisoned.
** If a Pure variation of a monster appears in your dunegon, it is a problem, because they are too nice and have lost their "ill will", making them as weak as the base monster and removing their apparent desire to breed. This is bad enough on its own, but Pure monsters are a warning for far more serious dungeon problems - they only appear when you've screwed up your ecosystem so badly that a species has been forced to adapt to resist its most common cause of death and keeps dying of that cause anyway.
* In ''VideoGame/AWitchsTale'', Liddell leans more on the mischievous side, thinking torture instruments are awesome, romance is hackneyed, and that ancient, destructive magic is just what she needs to be a great witch.

[[folder:Web Animation]]
* ''Franchise/HomestarRunner''. Strong Sad pulls this off, but swapping happy and depressed rather than good and evil. In one Halloween cartoon, being outdoors for several hours on a sunny day (against his will) starts to cheer him up--which just serves to scare him.
-->'''Strong Sad:''' ''[as a completely involuntary smile begins to form on his face]'' Something funny's happening to the sides of my mouth...\\
'''Strong Sad:''' ''[smiling and laughing]'' Somebody shoot me...
* The Royals of ''Franchise/EverAfterHigh'' try to hammer this into Raven Queen, as it is the right (wrong?) way for a future Evil Queen to act. It doesn't stick, but they're very enthusiastic and determined.
** Generally, it is also how all students born from antagonist parents are expected to think and act.

* The Dimension of Pain demons from ''Webcomic/SluggyFreelance'' are like this big time. They can't stand the scent of flowers, consider relaxing massages a form of torture, and will refuse to use anything they deem too "efficient and functional."
* A long defunct webcomic called ''Webcomic/BardsTale'' featured a god of evil and his daughter, who invariably spoke like this.
-->'''God of Evil:''' I hate you, daughter.\\
'''Daughter:''' ''with cheery smile'' I hate you, too, daddy!
* Castle Heterodyne of ''Webcomic/GirlGenius'', having the [[WildMassGuessing possible]] [[GeniusLoci personality]] of evil, bloodthirsty, and megalomaniacal Faustus Heterodyne, acts in this manner.
--> '''Agatha:''' Nah, you did '''good'''. \\
'''Castle Heterodyne:''' "Good." ...Hrm, perhaps...You could phrase it some '''other way'''?
* In ''Webcomic/DinosaurComics'', [[http://www.qwantz.com/index.php?comic=35 Evil T-Rex]] from the MirrorUniverse describes his glee thus:
-->'''Evil T-Rex''': I love being bad--I mean, I love being good! Because "bad" is "good" to us! And by "us," I mean the entire universe.
* Khrima of ''Webcomic/{{Adventurers}}'' challenges when his henchman plays "Nice" in a game of Scrabble, attempting to pronounce the word as "nee-kay".
* ''Webcomic/DanAndMabsFurryAdventures'': Kria is disappointed that her daughter [[http://www.missmab.com/Comics/Vol_341.php doesn't go on rampages]] and [[http://www.missmab.com/Comics/Vol_1045.php break the furniture]]:
-->'''Lorenda''': I hate you! I'm going to my room!
-->'''Kria''': Lorenda! You get back down here and throw a tantrum in this room full of rare fragile vases or else!
* ''Webcomic/{{Blip}}'': An [[HornyDevil incubus]] nearly dies of a purifying infection, and his heart transplant needs to be corrupted before it starts functioning.
* ''YetAnotherFantasyGamerComic'': A mom is called to school by the worried schoolteacher; her son does his homework, is nice to his classmates and cleans up after himself. The woman (a gnoll, btw) is really worried until he snarls at her that he hates her and wishes she was dead. Then she realises that there is some hope for her son!
* ''Webcomic/EvilDiva'': The title character's parents sometimes slip up and tell her to be good -- that is, obedient to their directions to be bad.
* Sabine and Nale in [[http://www.GiantITP.com/comics/oots0794.html this]] strip of ''Webcomic/TheOrderOfTheStick'' have the standard AllGirlsWantBadBoys vs. SingleWomanSeeksGoodMan conversation, but entirely flipped. ("Sure, women like me swoon for a hero, but that's only because deep down, we think we can change them.")
* In ''Webcomic/{{Sinfest}}'':
** [[http://www.sinfest.net/view.php?date=2004-02-03 Li'l Evil ]]
** [[http://www.sinfest.net/view.php?date=2009-04-04 And when he strays from the path by throwing a beggar a coin, he repents]]
** [[http://www.sinfest.net/view.php?date=2006-09-25 He calls for help after a moment of compassion.]]
** [[http://www.sinfest.net/view.php?date=2007-08-09 He urges Slick to invert right and wrong.]]
* In ''{{Pibgorn}}'', when Pibgorn tells Drusilla she learned from the best -- she hastily corrects to the very worst.
* In ''Webcomic/{{Homestuck}}'', Caliborn claims that spewing abuse at Jane is the cherub equivalent of complimenting her, since cherubs don't have positive emotions. She's not convinced.
** It also turns out he's unable to even type positive words. If he tries to, it quickly becomes random button mashing.
* In ''Webcomic/{{Freefall}}'', Sam Starfall is a member of a scavenger species that considers theft, deceit and underhanded methods to be admirable qualities. When Florence mentions she will have to hack into the commnet servers [[spoiler:in order to save the robot population from a devastating software patch]], he asks her to alter his criminal records... and add a few particularly interesting thefts of his the police has failed to notice. Also, Florence is coming to the horrifying realization that underhanded tactics, outright criminal acts and the support of some very selfish, rotten people (like Sam) is the only way to save the day, because the moral and legal methods are blocked by the real villains, forcing her to say ScrewTheRulesImDoingWhatsRight.

[[folder:Western Animation]]
* Saddam Hussein, as depicted on ''WesternAnimation/SouthPark''. He loves Hell so much that when [[EvenEvilHasStandards Satan finally decides that he's had all he can stand of Saddam]], he banishes the dictator to Heaven (which in the ''South Park'' universe is populated only by Mormons). Saddam is immediately shanghaied by a troupe of actors who are just about to stage a play about how lying hurts people, and he is dragged off [[BigNo screaming in despair]].
* Evil Jim, WesternAnimation/EarthwormJim's [[EvilTwin evil clone]] claims to love the taste of orange juice after you've brushed your teeth, which Jim hates.
** Not played completely straight, since when Jim tells him that since Jim hates losing, Evil Jim must revel in it, but Evil Jim says that he shouldn't be so literal.
* In ''WesternAnimation/BarbieAndTheDiamondCastle'', the extended version of Lydia's VillainSong is like this.
-->''"Dreary is cheery and gloomy is good for me." "I loathe smiling babies, I love dogs with rabies."''
** Also, one of her first lines is "The world is really a very small and dark place. Just how I like it!"
* Sir Darkly from ''WesternAnimation/SushiPack'' is made of this trope.
* The Yugopotamians from ''WesternAnimation/TheFairlyOddParents'' have this not only culturally, but as part of their biology: for example, chocolate is poisonous to them, but [[{{Squick}} manure is a delicacy]]. They tend to be more like [[AntiVillain Anti Villains]], however, only attacking Earth when they at least ''think'' they have a good reason. (For example, Halloween, when all the candy made them think Earth was planning an attack.)
** Well, that and the fact that Timmy accidentally created a planet-destroying super weapon with his wish to make Halloween costumes real.
* Underworld: The theme park in ''WesternAnimation/TheBaskervilles'' where "bad is good and good is bad." For instance, if you put on a play and everyone cheers at the end, it was a bad play.
** Also, when children living in Underworld rebel they do it by playing with harmless toys, picking flowers, etc.
* Fenella from ''WesternAnimation/ChorltonAndTheWheelies''
* Murky from ''WesternAnimation/RainbowBrite'', who hates colorful things and wants the world to be gray.
* ''WesternAnimation/TheTick'': [[ExactlyWhatItSaysOnTheTin The Evil Midnight Bomber What Bombs At Midnight]] tries to play it off to the cops like he's just an electrician, but he can't help himself, following it up with: "bad is good, baby! Down with government!" [[http://www.thetick.ws/embquotes.htm He's full of that sort of thing.]]
* Prince Phobos in ''WesternAnimation/{{WITCH}}'' despises bright, happy things, and so naturally commissions artists to make the bleakest, dreariest pictures they can. It is mentioned, however, that the ''reason'' he hates bright, happy things is because he thinks it will inspire his followers to have hope, and consequently rebel against him- so he has a ''reason'' for going in for dreariness and misery, albeit a despicable one.
* Almost every ''Franchise/CareBears'' villain. (Which is why the CareBearStare is so effective.)
* Bramble, TheBigBad of the ''WesternAnimation/BitsyBears'' pilot cartoon, not only cuts the heads off a bouquet of flowers and declares it a marked improvement, but hates the "happy sounds" of the Honey Bear Fair amusement park and plots to put a stop to it for good. In fact, the Bitsy Bears describe her as a bear who "forgot how to be happy."
* The villains for the ''PJSparkles'' pilot cartoon are probably the most distilled version of this trope. The Cloak and his wife Betty revel in the dreary Twinkle Town, enjoy spreading filth, and get a headache and indigestion, respectively, when exposed to sunlight. So they're not pleased to find that PJ has suddenly made Twinkle Town match its name.
-->'''The Cloak''': This place is dark, cold, in horrible disrepair, and it smells like a rotten egg sandwich made with moldy Limburger cheese rolled in used kitty litter. ''sniffs'' Ah, it doesn't get any better than this!
* Lucius Heinous VII from ''WesternAnimation/JimmyTwoShoes''.
** His father, Lucius Heinous VI, even more so. Presumably all of his other predecessors also qualify. Heloise is also an example.
* Dr. Doofenshmirtz from ''WesternAnimation/PhineasAndFerb''. In one episode, he tries to keep a news clip of him saving a kitty from being seen by his colleagues to protect his evil reputation, for just one example.
** In another one, Doof was out of ideas so he decided to create a good-idea-inator to give him a good idea but, because of the trope, he instead made a bad-idea-inator.
* The Wartmongers, a race of toad-like creatures on ''WesternAnimation/TheSmurfs'', are a variation; not all of them are evil (though most of the ones the Smurfs interact with are villains) but in their society, "pleasant is disgusting and disgusting is pleasant". For example, they think being ugly and covered with warts is attractive, and consider the adorable Pussywillow Pixies repulsive; also, they don't like the thought of clean water, but are fond of mud and grime, and they turn their nose at food that other folks like while eating rather ''unpleasant'' things.
* Boris and Natasha in ''WesternAnimation/RockyAndBullwinkle'' take acknowledgment of their dishonesty and general evilness by others as flattery, as will Fearless Leader, whereas words like "purity", "innocence", and "honor" are considered on par with [[UnusualEuphemism harsh swearing]].
** In one episode, Natasha is giving Boris CPR (or something) while reciting, "In with the bad air; out with the good."
** In another, the following exchange takes place:
-->'''Boris:''' I got bad idea!\\
'''Natasha:''' You mean good idea?\\
'''Boris:''' You know me, I got nothing good!
* The Shushu of ''WesternAnimation/{{Wakfu}}'' run on this being an AlwaysChaoticEvil demonic race that lives for destruction. Words like "despicable" are considered compliments and cute things are abhorred.
* A ''WesternAnimation/RobotChicken'' sketch features [[TheDukesOfHazzard Bo]] deciding to act citizenly when Rosco is behind them. He pulls in and gives out his license at will, but Rosco is so used to the boys breaking the law, he thinks it's some trick and shoots him.
* Roberon, the villain in ''WesternAnimation/RobotmanAndFriends'', feels this way. He and his [[{{Mooks}} Mook]] Sound-Off are "programmed to hate," and view negative emotions such as anger, fear, hatred and jealousy as positive, glorifying being sneaky, underhanded and tricky, while they consider goodness, love, friendship and honesty to be epithets. Roberon can't even say the word "love" without spitting it out like a curse word. He's such a CardCarryingVillain that he has an "evil" version of Robotman and pals' heart-shaped tummy symbols, with the heart crossed out.