->''"Edgy and angry, so zesty and tangy!''\\
''There's new demographics''\\
''When nobody asked for it!"''
-->--'''''WebAnimation/HomestarRunner''''', [[http://www.homestarrunner.com/aprilfool10.html Xeriously Forxe]]

Retooling a show or theme for a different audience is an especially tricky process. Very successful shows are often structured around a specific appeal to demographics into a winning combo, with minor (un)intentional concessions to {{Periphery Demographic}}s, creating happy side revenue. This is evident in anime fandom's terms like {{sho|ujoDemographic}}jo and {{shonen|Demographic}} being treated as quasi-genres. But actively retooling a show to a new specific audience tends to result in stuff not seen as good as the original, perhaps because it automatically invites comparisons. This can create bad situations like RecycledInSpace, and eventually lead to PanderingToTheBase, although there are occasional gems. In less cynical situations, this may happen just because writers tend to be out of their element in different kinds of stories.

Note that the Audience Shift is different from a GenreShift, as the latter's changes usually keep the same kind of viewers.



[[folder: Anime and Manga ]]

* ''Anime/PokemonOrigins''. While it's still family-friendly, it's the first (and so far, the only) ''Franchise/{{Pokemon}}'' work to definitely be aimed at the franchise's [[PeripheryDemographic adult fans]][[note]]specifically, the ones who grew up with ''VideoGame/PokemonRedAndBlue''[[/note]] ''more'' than its traditional demographic of children. Other incarnations are mostly "all-ages" (like the main RPG games) or for kids.
** Similarly, the Mega Evolution specials are a spinoff of [[Anime/{{Pokemon}} the main anime]]. Unlike the rest of the series, they are clearly meant to appeal to teenagers and young adults just as much as kids due to their older cast and focus on the "badass" mons, as well as their similarity to the popular ''VideoGame/PokemonBlack2AndWhite2'' animated trailer.
* ''Manga/{{Saiyuki}}'' was originally {{shonen|Demographic}} manga but shifted to a {{josei}} publication.
* While the idea of Sasami from ''Anime/TenchiMuyo'' as a MagicalGirl had been done both in parody and as a 'serious' story within the franchise, ''Anime/SasamiMagicalGirlsClub'', a straight adaptation for young girls, is [[FanonDiscontinuity mostly ignored by the fandom]].
* Despite being an ostensibly {{shonen|Demographic}} production, ''Anime/TheVisionOfEscaflowne'' tended to fall in the middle ground of fandom. Interestingly, its two print adaptions are more obviously marketed to a male audience and a female audience but are usually seen as inferior.
* The {{O|riginalVideoAnimation}}AVs of ''Manga/MagicKnightRayearth'' are likewise made with a knowledge of the show's male fandom, to detrimental results.
* ''MagicalGirlLyricalNanoha'' is an odd case, being a [[{{Seinen}} fanboy]] DatingSim spin-off. It mutated into a MagicalGirl show, of which (wholesome) versions are ''usually'' targeted to young girls. However, its philosophy and treatment of the main character was very different than shoujo usual plays, which ended up ''attracting'' the usual fans who wanted something different. This group is big enough that some countries that licensed it cut out the {{Fanservice}} and ended up marketing directly to this younger age group.
* There are a few {{Sho|nenDemographic}}unen titles which have had {{Seinen}} releases in the future (generally in Manga). Some of these instances are ''Manga/FistOfTheNorthStar'', ''Manga/JoJosBizarreAdventure'', and ''Manga/TriGun''.
* The anime version of ''Manga/RosarioToVampire'' is apparently designed for a male audience, moreso than the manga was. Not everyone was happy about this though and many fans of the manga were outraged that the anime had downplayed the original storyline in favor of over-the-top fanservice. Thankfully, the anime only lasted two seasons.
* ''Anime/GaoGaiGar'' was ostensibly a kid's show when it originally aired in 1997. The sequel OVA series, ''Anime/GaoGaiGar FINAL'', tried banking on the PeripheryDemographic with some DarkerAndEdgier content.
* The ''[[Manga/TentaiSenshiSunred Astro Fighter Sunred]]'' anime was based on a {{seinen}} manga, yet with the removal of some sex jokes and a downplay of the violence [[AmusingInjuries to the cartoonish]] the result was a perfectly kid-friendly sentai parody that aired on a timeslot for children, without losing any of the underlying satire and adult-aimed situational comedy of the original.
* ''Shugo Chara Party!'', the third anime season of ''ShugoChara'' was aimed at the preschool/early elementary crowd, while the previous seasons were aimed at older children. It unsurprisingly bombed, and [[FranchiseKiller pretty much killed off the franchise in Japan]].
* The ''Manga/SailorMoon'' franchise is usually for young girls, but ''Anime/SailorMoonCrystal'' is targeted at the adult women who grew up with the 90's anime and manga, complete with merchandise like adult-sized shoes and makeup.
* The ''Franchise/{{Digimon}}'' franchise was initially conceived as and is most known for being a children's franchise, but dwindling sales of franchise media among children have caused Bandai Namco and Toei Animation to shift their focus towards older teens and adults. This is reflected in the video games having ''much'' darker plots than before and the ''Anime/DigimonAdventureTri'' anime featuring the original cast during high school.
* Joining the ranks of ''Digimon'' and ''Sailor Moon'', ''Anime/OjamajoDoremi'' is a show targeted towards young girls. After nearly 7 years after the original series' end, a light novel series titled ''Ojamajo Doremi 16'' was released, taking place when the characters are in high school. Since the 15th anniversary of the series' first release, products for adult women, such as makeup and jewelry accessories, were being released for the audience that grew up with the show.


[[folder: Comic Books ]]

* Creator/{{Marvel|Comics}} and Creator/{{DC|Comics}} superhero comics have a long history of this. Originally they were meant for anyone but then UsefulNotes/TheComicsCode happened so they changed to make them more kid-friendly. Eventually both sides got tired of obeying the comics code and began aiming the comics toward older and older audiences. Now the comics are mostly targeted at teens and adults.
* The ''WesternAnimation/{{Gargoyles}}'' continuation comic and its spin-off, ''ComicBook/BadGuys'', have a much more adult bent to them, with things like stabbing (with blood!), suicides, and even more complex characterization than the TV series had.
* ''ComicBook/TwoThousandAD'' was initially aimed at 8-12 year old boys, but like what happened with American comics, gradually started appealing to older tastes as its readers aged. In the late 90s, Tharg attempted to launch a new comic called ''Earthside 8'' to bring in ''2000 AD's'' original demographic, but the plan was scrapped.
* Archie Comics will occasionally feature a story in which the characters are involved in dangerous or hostage situation, usually featuring a villain with some sort of firearm. At some point Archie Comics decided it needed to be more "kid friendly" and edited out said guns when stories are reprinted. The results were usually odd; Archie and friends would be extremely intimidated by people who were simply pointing at them and unarmed people are depicted walking or running as if they were holding an invisible rifle.
** In addition to the above, there were a few rare comics that seemingly have stopped being reprinted presumably due to subject matter. One involved Betty and Veronica discussing about Archie (and explicitly calling him "sexy"). An early comic of Cheryl Blossom featured her attempting to go topless at a beach, while her brother disguised a beer can as a soda can. The second comic can be found in a "Best of Archie Comics" release, but otherwise neither of them have been reprinted in over a decade (despite the company's tendency to frequently reprint comics from well over 20 years ago).


[[folder: Film ]]

* The film of ''Literature/TheLovelyBones'' had an initially unintentional Audience Shift. It was made tame enough to be rated PG-13 [[SoMyKidsCanWatch so the scriptwriters' children could watch it]], and in marketing tests it did much, much better with teenage girls than with adults. Paramount advertised it heavily on fan blogs for ''Literature/{{Twilight}}''.
* ''WesternAnimation/ToyStory'', where Andy's age roughly mirrored the viewers'. ''WesternAnimation/ToyStory3'', released fifteen years after ''1'', is pretty much about the loss of childhood innocence and entering the adult world, and is very much written with the college audience as the first priority.
* ''Franchise/StarWars'' arguably went from a sci-fi series with adults in mind to a [[LighterAndSofter version more suitable for children]] starting with ''Film/ReturnOfTheJedi''; children have been a large PeripheryDemographic of the series since its release.
* ''Film/ClashOfTheTitans'' went from being a film for families and young children with the original to being a movie for teenage boys and college students for the remake (as a way to emulate the success of violent action films such as ''Film/ThreeHundred'').
* Gross-Out Comedies like ''Film/AnimalHouse'' and ''Film/{{Porkys}}'' were originally made with an adult audience in mind (specifically, they were meant to be nostalgic throwbacks for adults who were in high school or college when those movies took place). However, once teenagers turned out to be the main audience for those movies (with adults actually being ''offended'' by them), the demographic for such films shifted to teenagers (with the nostalgic settings dropped).


[[folder: Literature ]]

* ''Literature/HarryPotter'' started out as a kids' series, but slowly mutated into more of a young-adult series as the primary fanbase grew older. Creator/JKRowling supposedly wrote the later books to acknowledge this, introducing themes when she thought the audience would be ready - thus dating (the Yule Ball) and the death of a schoolmate in Book 4, etcetera.
* The Literature/NancyDrew and Literature/TheHardyBoys franchises got a little SpinOff-happy in the 1980s, and ever since, they've created several spin-off series designed to audience shift in both directions.
** Each series has had ''two'' SpinOffBabies series shifting even younger than the original preteen markets. Nancy had the ''Nancy Drew Notebooks'' and ''Nancy Drew and the Clue Crew,'' while the Hardys has ''The Clues Brothers'' and ''The Secret Files.''
** They also each had a DarkerAndEdgier spinoff geared toward teen and young adult audiences. ''The Nancy Drew Files'' and ''The Hardy Boys Casefiles,'' and their crossover ''Supermysteries'' all dialed up the romance, upped the body count, and dealt with much more mature content (in the very first ''Casefile,'' Joe's girlfriend is '''blown up by a terrorist's car bomb.''')


[[folder: Live Action Television ]]

* ''Series/TheDukesOfHazzard'' began as a more serious, adult-oriented television series. After the first few episodes were filmed and audience testing began, the studio decided it was playing better to younger audiences and the series was toned down and made more family friendly.
* Conversely, the {{game show}} ''Series/FamilyFeud'' has become more adult-oriented over time. It can be argued that this started when Ray Combs became host, although a notable shift was in 2010: not only was Steve Harvey introduced to Website/YouTube before he made his television debut, but adult-themed questions [[OnceAnEpisode became the norm.]]


[[folder: Music ]]

* Happens regularly to teen oriented pop bands (Music/DuranDuran, the Music/BackstreetBoys, and Music/BonJovi being three obvious examples) who choose to grow up with their original fans, moving on to a softer, more mature sound, rather than trying to win over a new generation of teens.
* Music/LinkinPark evoked that with the change of their sound as well, shifting lyrical content from personal issues to political content, decreasing the amount of screaming, and not having as many guitars.


[[folder: Professional Wrestling ]]

* ''[[Wrestling/WWERAw Raw]]'' is basically a three-hour variety show, or a commercial for a national tourist board. Everyone's goofy and having fun, smiling and laughing, making jokes, nobody is being serious about the fact that they're supposedly fighters trying to settle feuds and obtain championships. This is amplified by the commentary team consisting of three salesmen constantly trying to pitch you something (which isn't even being presented at the moment). ''Come to the WWE... We have entertainments.''
** The ThreeMonthRule aside, the Wrestling/{{WWE}} has undergone two major {{retool}}s to shift their audience appeal. Throughout the 80s, they had been geared heavily toward a family friendly product, headlined by Wrestling/HulkHogan and other colorful characters. Around 1993, with his top stars having been on top of the card for the better part of a decade, Wrestling/VinceMcMahon shifted into the "New Generation" era, putting a bit more athleticism into the ring and gradually moving away from cards filled with one-sided {{squash match}}es. The idea was that the New Generation would attract a [[ShapedLikeItself new generation]] of fans to the sport, headlined by Wrestling/BretHart, [[Wrestling/KevinNash Diesel]], Wrestling/ShawnMichaels, [[Wrestling/ScottHall Razor Ramon]], and Wrestling/TheUndertaker.
** At some point, you may have to resign yourself to the fact that you're watching a kid's show. And all of these protestations are the equivalent of brigading a ''Dora The Explorer'' board and wondering why everything on that show is so silly and arbitrary. (Why this kid's show airs past 11 P.M. is a God damned mystery, we'll give you that.)
* In the 1990s, Wrestling/AllJapanProWrestling was the place to watch if what you wanted to see was serious, straightforward pro wrestling focused on work rate over gimmicks. In the 2000s, most of All Japan's roster packed up for Wrestling/MitsuharuMisawa's Wrestling/ProWrestlingNOAH, which continued to give them the same style for the most part with an added bonus of a Junior Heavyweight TagTeam division, a concept popularized by Wrestling/GenichiroTenryu's WAR. This meant that even with WAR's roster coming in to replace the lost All Japan wrestlers, NOAH was still doing everything they were already known for doing, leading to the much lighter, softer and stranger Puroresu Love period, designed to attract new fans(and more importantly, new sponsors) to pro wrestling. When Nobuo Shiraishi took over these 'new' fans would turn to Wrestle-1, were most of the All Japan wrestlers he ran off ran too, leading to All Japan switching its focus back to fans of traditional, straight forward fans of pro wrestling again in 2014.
* Spurred on by the more athletic product being delivered by Wrestling/{{WCW}} at the time, the New Generation Era morphed into the Wrestling/AttitudeEra around 1998. [[DarkerAndEdgier No longer making any pretense]] of being child friendly, the Attitude Era was aimed squarely at the rich in disposable income 18-to-25 demographic, with a heavy emphasis on in-ring violence, sex appeal, and more adult storylines. After WCW collapsed and WWE was left standing on top of the heap, the need for the Attitude Era had passed. The avid teen viewership was starting to grow up and move on and, thanks largely to its edgy product, younger viewers had been discouraged from watching. Starting in late 2002, the second major retool began with the rise of stars like Wrestling/JohnCena and Wrestling/RandyOrton, largely discouraging blatant swearing and over-the-top hardcore violence on the weekly shows and toning down the amount of female FanService. The result is a much more family-friendly, if not as revolutionary product, albeit one that acknowledges a more "educated" wrestling audience by not insulting their intelligence. As much.


[[folder: Toys ]]

* The [=BeForever=] revamp of the Franchise/AmericanGirlsCollection flagship historical line and the Truly Me revamp of the [[SpotlightStealingSquad modern line]] are intended to try and prevent this. These dolls are, like the books they're paired with, intended for the 8-12 demographic with a clear stated aim of letting these kids be kids instead of be pressured to age out of age-appropriate things and try to grow up fast. However, parents who didn't get the memo are actually contributing to the problem by buying the dolls for younger kids, sometimes even ''toddlers'', to the point where kids declare that they've grown out of their "babyish" dolls ''before'' they actually hit the appropriate age for them! The other problem with this is that these parents are risking their kids' health with choking and injury hazards (though the newer accessories go for plastic instead of glass and metal and bunch things like food items together instead of making them separate and more easily lost). Thus, with the aforementioned revamps, the company put a focus on the books and compiled them into larger editions with no illustrations, so they're more obviously middle-grades books; they also put heavy emphasis on the fact that these characters are 9-10-year-old girls and meant to be viewed as equal playmates, and ads show girls in the 8-12 age range.


[[folder: Video Games ]]

* The mean age of the ''VideoGame/RuneScape'' players has gotten older. Jagex has acknowledged that and many things can be seen as a result such as more sophisticated storylines and eventually, making the profanity filter optional.


[[folder: Web Original ]]

* ''Franchise/{{Neopets}}'' was originally designed for college students, but over time its primary demographic has shifted younger and younger until now, it's mainly aimed at little kids. This can lead to WhatDoYouMeanItsForKids when they stumble upon some of the remnants of its early days. However, a ''second'' audience shift that balanced its focus to both kids and adults started around 2012 when older players came back, culminating in the sight being acquired from Viacom/Nickelodeon by VideoGame/JumpStart ''specifically'' because its audience skewed older.
* ''Website/{{Facebook}}'' was originally just for college students, but then it opened up to high school students as well, and eventually to everyone. This is part of the reason for its many layout changes over the years (for example, the decision to make it less oriented around school and work networks came not long after opening the site to everyone).


[[folder: Western Animation ]]

* ''Franchise/GIJoe'' is a franchise that was traditionally aimed as MerchandiseDriven for children. While the comics and movie always tended to attract a more adult audience, ''WesternAnimation/GIJoeResolute'' is so far the sole animated exception. Granted Hasbro had [[DarkerAndEdgier flirted]] with the idea since ''WesternAnimation/TheTransformersTheMovie'' and ''WesternAnimation/GIJoeRenegades'' is fairly dark for a kids show, but ''GI Joe Resolute'' was the first ''GI Joe'' production to be aimed at older viewers only.
* ''[[WesternAnimation/TheRenAndStimpyShow Ren & Stimpy: Adult Party Cartoon]]'', due to ExecutiveMeddling, went all-out with all the grossness, violence and HoYay that could only be hinted at in the original show. Many claim that this was the show's downfall, as it took too far what was already borderline UpToEleven in the first place.
* ''WesternAnimation/SpongebobSquarePants'' changed noticeably when [[WhatDoYouMeanItsForKids teens and grownups started watching it]] and the kids who were around during its inception grew up.
* ''WesternAnimation/MickeyMouseClubhouse'' is this, shifting the demographics from all-ages to seven-and-under. Other than the aforementioned kids, the only people who seemed to like it are parents glad that their toddlers can sit still for thirty minutes, for once.
* The toyline for ''WesternAnimation/MyLittlePonyFriendshipIsMagic'' is aimed at a toddler to mid elementary demographic; ''WesternAnimation/MyLittlePonyEquestriaGirls'' is aimed at a more late elementary to middle school aged demographic, somewhere between 9 and 13.
* A mild example with newer episodes of ''TheSimpsons'' which add more pop-culture references and sight gags (as well as more edgy humour) in order to try and appeal to young viewers.


[[folder: Real Life ]]

* Creator/{{Toonami}}, originally aired during the daytime with programs aimed at kids and pre-teens. When it was UnCanceled, it received a new placement after the {{watershed}} on Creator/AdultSwim. It's still aimed at the exact same group of people, who have simply aged since watching Toonami as kids, meaning the block simply grew with its audience. For those expecting Toonami to not have an audience shift, having it on Adult Swim was [[JustifiedTrope a necessary evil]]. In this day and age, Western action oriented cartoons aired during kid-friendly hours get dropped like a bad habit ''especially'' on Cartoon Network (case in point, Creator/DCNation) and less of them are being made than in the 1990s-early 200s. As for the anime side of things, it can feel as if almost every potentially suitable for Cartoon Network anime dub outside of ''Anime/{{Pokemon}}'' and certain MerchandiseDriven shows has content that would have been easier to air back when Toonami was first airing than it is now due to ValuesDissonance between what's acceptable for American kids and Japanese kids. It was probably deemed easier to air the revived block later than argue with angry parents and Cartoon Network's Standards & Practices department.