Bob is arguing with Alice about how doing something will cause her to fail. To further his point, he gives an example of someone who did that thing. She will say that she's never heard of that person.

He says: "Exactly!"

Sometimes the point is that the person never became famous because they failed at something; sometimes it has more serious implications like death, [[TheConspiracy a cover-up]], or [[{{Unperson}} disappearance from history]]. See also FamedInStory. Contrast UndeadAuthor.

Additionally, this assumes that fame is the intended outcome. Someone with more reclusive tendencies will be less likely to be dissuaded by this appeal, or may find it more appealing instead.

Not to be confused with the kind of appeal to obscurity that hipsters use, i.e. "popular music is all crap, so bands no one's ever heard of must be good." That is an inverse version of the appeal to popularity called Appeal to Minority.

!!! Looks like this fallacy but is not:

* The opponent's initial claim is based on the thing in question being famous, important or influential, but it can be shown that it is in fact obscure, unimportant or a historical flash in the pan. This argument often comes up when discussing things commonly credited as "the first example of thing X."



* British TV ad: "If you don't drink your milk, you'll only be good enough to play for Accrington Stanley." "Who are they?" "Exactly." (Accrington Stanley is an actual British amateur soccer team, much more obscure than the likes of Manchester United and Chelsea. As of May 2006, it has just been promoted back to UK league football.) This probably in fact references an earlier Accrington Stanley team than the current reformed team, who infamously resigned from the football league mid-season. This is akin to not merely failing, but giving up half-way.
* When the new, so-called Iron Horse decided to run wild, Advertising/JohnJameson casually finished his breakfast, [[BigDamnHeroes before taking matters into his own hands.]] After all, he was quite fond of its [[NotDistractedByTheSexy "precious cargo"]]. Calmly, [[ItSeemedLikeAGoodIdeaAtTheTime he relieved the engineer]], [[DidntThinkThisThrough a decision he would instantly regret]]. Selflessly, he rescued his whiskey. And for good measure, he set the Iron Horse free to roam greener pastures—[[AchievementsInIgnorance coincidentally saving all of Ireland]] from the Prussian Incursion of 1807. [[DiscussedTrope Which is the reason nobody has ever heard of the Prussian Incursion of 1807.]]

[[folder:Comic Books]]
* ''ComicBook/{{Runaways}}'', when the kids go on a trip to New York.
-->'''Chase''': Superheroes are an everyday thing for New Yorkers, boss. For these people, seeing (She-Hulk) is like an Angeleno running into Steve Guttenberg.\\
'''Nico''': Who's Steve Guttenberg?\\
'''Chase''': Exactly.
* This actually makes sense in one ''ComicBook/SheHulk'' story, and in quite a disturbing fashion. The Time Variance Authority doesn't just kill people, it [[RetGone prevents them from ever existing in the first place]]. Like Knight Man and Dr. Rocket--not that you'd have heard of them.
* In ''ComicBook/UltimateSpiderMan'', this turns up in the SeinfeldianConversation of two incredibly bored doctors checking on the comatose Doctor Octavius.
-->"Yeah--who decided [Creator/AshleyJudd] was a movie star?"\\
"I know. Same person who decided Creator/MollyRingwald was."\\
* Maybe more a kind of appeal to annihilation than an appeal to obscurity, but in ''ComicBook/AchilleTalon'' there's a dialogue which goes along these lines:
-->'''Lefuneste:''' I don't want to swim in that pond: the water looks deadly cold!\\
'''Achille:''' Come on, you wimp! Think of the [[TheSpartanWay Spartans]]! In the midst of the winter they would play water-polo using ice balls in the rivers they were gladly swimming in!\\
'''Lefuneste:''' Exactly: there are no more Spartans!
* ''ComicBook/{{Deadpool}}'' (Vol. 4) #25 is set in the alternate future of 2099. When Deadpool's daughter Warda Wilson confronts him about the fate of her mother Shiklah, who tried to conquer the world, the following exchange occurs:
-->'''Wade:''' "On planet Earth, you either coexist, or you cease to exist. Just ask the '''Skrulls.'''"
-->'''Warda:''' "Who are the Skrulls?"
-->'''Wade:''' "'''Exactly,''' my point."

[[folder:Fan Works]]
* Played in some ''Franchise/HarryPotter'' fan fictions regarding the "Eternal Glory" of the Triwizard Tournament. When asked to name one previous winner of the Tournament, the questioned will completely fail. The interrogator will then ask how ''that'' qualifies as "Eternal".

* [[InvertedTrope Inverted]] in ''Film/PiratesOfTheCaribbeanTheCurseOfTheBlackPearl''.
-->'''Norrington:''' You are without a doubt the worst pirate I have ever heard of.\\
'''Jack Sparrow:''' But you ''have'' heard of me.
* In ''Film/HighSchoolMusical'', Chad tries to convince Troy (they're both high school basketball players) that basketball practice is more important than singing:
-->'''Chad''': Have you ever seen Creator/MichaelCrawford on a cereal box?\\
'''Troy''': Who's Michael Crawford?\\
'''Chad''': Exactly my point!
* Used in ''Film/GoodWillHunting'' as the professor and therapist discuss Will's future. They ask the bartender if he's ever heard of several people who've taken the path they don't want Will to take, including the professor's name. Finally, Creator/RobinWilliams' character wins with this:
--> '''Sean''': Hey, Timmy!\\
'''Bartender''': Yo?\\
'''Sean''': Who's Ted Kaczynski?\\
'''Bartender''': Unabomber.
* Invoked by the titular character in ''{{Film/Chopper}}'' when trying to provoke a fellow prison inmate into a fight.
--> '''Mark "Chopper" Read''': Beethoven had his critics too, Keithy. See if you can name three of them. ''(Keithy gives him a puzzled look)'' See, you can't, can you?
* From ''Film/WhatAGirlWants'':
-->'''Glynnis:''' Look what happened to Olivia Nixon when she went to China last summer.\\
'''Clarissa:''' Who's Olivia Nixon?\\
'''Glynnis:''' Exactly.
* In ''Film/Mr3000'', Stan Ross warns budding superstar Rex Pennebaker that if he doesn't support his team, he'll end up standing at the end of his career next to "Big Horse" Borelli. When Pennebaker asks "Who?", Ross says "exactly." "Big Horse" Borelli was the obscure no-name player who was the only one of Stan's former teammates willing to speak at Ross's tribute ceremony earlier in the film.
* In ''Film/MacGruber'', bad guy Dieter von Cunth pulls one of these out when a minion says [=MacGruber=] is a harmless idiot.
-->'''von Cunth''': Do you remember the assassination of UsefulNotes/JimmyCarter?
-->'''Constantine''': No, sir, but that never happened.
-->'''von Cunth''': ''No'', it ''didn't.'' Do ''not'' underestimate this man.
* ''Film/{{Jade}}'' has a governor telling an assistant district attorney to drop a case, or he'll "have as much of a future here as UsefulNotes/JerryBrown," to which the DA responds, "Who’s Jerry Brown?"
* In ''Author Author'', Creator/AlPacino is Ivan Travalian, Broadway producer who really needed his last work to be a success. He and all his family are waiting in the cold street at 4:00 A.M. for the newspaper with the reviews of the premiere, [[ReviewsAreTheGospel because the only thing that matters is the newspaper's critic opinion:]]
--> '''Ivan’s son:''' Why are we waiting here? It was a success! The public loved it, they gave an standing ovation!\\
'''Ivan:''' They also gave an standing ovation at the premiere of ''Microheaven''.\\
'''Ivan’s son:''' Of what?\\
'''Ivan:''' Exactly.

* Why do elephants paint their nails red? So they can hide in cherry trees. You've never seen an elephant in a cherry tree? That's because of the red nails.
* UsefulNotes/{{Jesus}} promised the end of all wicked people. [[Myth/NorseMythology Odin]] promised the end of all ice giants. I don't see many ice giants around.

* ''Literature/{{Discworld}}''
** In ''Discworld/TheLastHero'', Cohen explains why he a) wants to do something that will ensure he's remembered forever, and b) has dragged a minstrel along to record it:
--->'''Cohen:''' Laugh away. But what about all the heroes who aren't [[FamedInStory remembered in songs and sagas]], eh? You tell me about ''them''.\\
'''Minstrel:''' Eh? ''What'' heroes who aren't remembered in songs and sagas?\\
'''Cohen:''' ''Exactly!''
** A variant, the Appeal to Obliteration, occurred in ''Discworld/InterestingTimes''.
--->'Like, supposing the population is being a bit behind with its taxes. You pick some city where people are being troublesome and kill everyone and set fire to it and pull down the walls and plough up the ashes. That way you get rid of the trouble and all the other cities are suddenly really well behaved and polite and all your back taxes turn up in a big rush, which is handy for governments, I understand. Then if they ever give trouble you just have to say "Remember Nangnang?" or whatever, and they say "Where's Nangnang?" and you say, "My point exactly."'
** Another Appeal to Obliteration by the God of Evolution in ''Discworld/TheLastContinent'', although in this case it's an apology for an [[BoltOfDivineRetribution uncontrollable reflex]] rather than a threat. It just ''feels'' like a threat:
--->"Oh dear. there I go again..." A tiny bolt of lightning flashed off his thumb and exploded. "I hope it's not going to be the city of Quint all over again. Of course, you know what happened there..."\\
"I've never heard of the city of Quint," said Ponder.\\
"Yes, I suppose you wouldn't have," said the god. "That's the whole point, really. It wasn't ''much'' of a city. It was mostly made of mud. Well, I ''say'' mud. Afterwards of course, it was mostly ceramics."
* ''Literature/ASongOfIceAndFire'' has the annihilation variant when Roose Bolton and Jaime Lannister discuss the impending fate of a man who betrayed Jaime's father.
-->'''Bolton''': Our goat should have consulted the Tarbecks or the Reynes. They might have warned him how your lord father deals with betrayals.
-->'''Jaime''': There are no Tarbecks or Reynes.
-->'''Bolton''': My point precisely.
* In the ''Literature/{{Relativity}}'' story "Legend of the Cheese Maidens," Ravenswood uses this trope to "prove" that the legend is true:
-->'''Ravenswood''': ...And, as the head alien promised, no-one from his planet ever came to Earth ever again.
-->'''Melody''': Did you just make that up?
-->'''Ravenswood''': No! Of course not. It’s all true. I can prove it. How many reports have their been of tentacled, bald, green-skinned aliens on Earth between 1959 and today? None.
* ''Literature/DoctorWhoNovelisations'': In "[[Recap/DoctorWhoS7E2DoctorWhoAndTheSilurians The Silurians]]", a scientist uses this excuse to keep quiet about the Silurians, rather than go public and find his place in history obscured by journalists and politicians, by mentioning the controversy over who invented the radio (it wasn't Marconi).

[[folder:Live Action TV]]
* ''Series/FreaksAndGeeks'': The heroine doesn't want to go to college. She lists famous people who never went to college, and her guidance counselor adds, "Frank." When she says, "Who?" his response is "The guy who pumps my gas."
* ''Series/ILoveLucy'': In "The Benefit", Ethel expresses her disappointment that Lucy will be performing at her club benefit instead of Ricky.
-->'''Ethel''': It's like expecting Creator/ClarkGable and getting Hubert Grimstadt.
-->'''Lucy''': Hubert Grimstadt? I never heard of him.
-->'''Ethel''': Exactly!
* ''Series/TheBradyBunch'': Carol, trying to convince a discouraged Bobby not to quit his hair-tonic business, lists famous people who became great because they didn't quit, and ends with "Carl Mahakian."
-->'''Bobby''': Carl Mahakian? Never heard of him.\\
'''Carol''': That's 'cause he quit.
* ''Series/{{Jonas}}'': Used by the boys' father in "Forgetting Stella's Birthday".
-->'''Dad:''' The last band to cancel interviews with this guy was The Happy Teens.
-->'''Joe, Nick and Kevin:''' Who?
-->'''Dad:''' Exactly.
* On ''Series/StarTrekEnterprise'', Archer has an example: "Do you know what Buzz Aldrin said when he landed on the moon?" Waitress: "No." Archer: "That's because Neil Armstrong got there first."
** It was "[[{{Anticlimax}} That's a good last step...]]" (referring to the 3 foot gap from the lander's last step to the surface), FYI.
*** However, a couple sentences later he described the view as "Magnificent desolation." The phrase was so poetically apt that to this day [[SubvertedTrope hardly anyone talks about the moon's surface without quoting him]].
** And when the lunar lander first landed on the moon, Buzz's first words were: "OK, engine stop."[[note]]"Contact light" doesn't quite count in this case; that referred to a probe dangling off one of the lunar lander's landing pads touching the moon's surface. To say the lander was "on" the moon at this point would be akin to saying a helicopter was "on" the ground when the ''only'' part of the aircraft that was touching the ground was a rope dangling from the aircraft.[[/note]]
* Inverted on ''Series/{{Dollhouse}}'', when Echo is hired to help commit a robbery:
-->'''Robber''': If you're so great, how come I never heard of you?\\
'''Echo''': You ever heard of Film/BonnieAndClyde?\\
'''Robber''': ''[thinking she's [[AnalogyBackfire made a mistake]]]'' Bonnie and Clyde got ''killed''.\\
'''Echo''': That's because they wanted to be famous.
* In ''Series/BigTimeRush'':
-->'''Kelly:''' If you have a bad day with Deke, you'll be bigger nobodies than Tanyon Labelle.\\
'''BTR:''' Who's Tanyon Labelle?\\
'''Kelly and Gustavo:''' Exactly.
* ''Series/{{Supernatural}}''
** They did the changing-history version (see ''She-Hulk'') when Balthazar prevents the sinking of the Titanic.
--->'''Dean:''' Why did you un-sink the ship?\\
'''Balthazar:''' Ugh, because I hated [[Film/{{Titanic 1997}} the movie]].\\
'''Dean:''' What movie?\\
'''Balthazar:''' Exactly!
** And another one from the same conversation.
--->'''Balthazar:''' That godawful Music/CelineDion song made me want to smite myself.\\
'''Sam:''' Who's Celine Dion?\\
'''Balthazar:''' Oh, she's a destitute lounge singer somewhere in Quebec -- and [[TakeThat let's keep it that way, please.]]
* In a ChristmasEpisode of ''Series/SabrinaTheTeenageWitch'', Sabrina heads off to a magical party instead of spending time with her aunts and the partygoers mock those wanting to spend Christmas time together, including her aunts, on a TV. Sabrina cuts it off and storms out but is later told by Salem that she hit "erase" by accident and thus erased Christmas. He informs Sabrina she has 24-hours to fix the damage or Christmas will go the way of Bobunk, a holiday he inadvertently erased and couldn't get back.
-->'''Sabrina''': I never heard of it.\\
'''Salem''': THAT'S MY POINT!
* ''Series/{{Phil Of The Future}}'': Lloyd says this after he found out the family being stuck in the past was a {{Necessary Fail}}.
-->'''Lloyd:''' Holy cow!!!! If Phil hadn't messed aroud with the controls, we would have been stuck in a massive timestorm!!! Like what happened to the Jabensons on their time travel!!!
-->'''Phil:''' Who are the Jabensons?
-->'''Lloyd:''' Exactly.
* ''Series/{{Castle}}''
** Played entirely straight in the episode "A Dance With Death":
--->'''Brad''': I'd be off the ''show''. I'd be Brian ''Dunkleman''!\\
'''Beckett''': ''[{{beat}}]'' Who's Brian Dunkleman?\\
'''Brad''': Exactly.
** In "Swan Song", Castle can totally see why a lead singer going solo would be a motive for murder:
--->'''Castle''': I mean, I'd rather be Music/PeterGabriel than [[Music/{{Genesis}} Anthony Phillips]].\\
'''Beckett''': Anthony who?\\
'''Castle''': Exactly.[[note]]Phillips was Music/{{Genesis}}' original guitarist; [[ThePeteBest he left after their second album.]][[/note]]
* On ''Series/ANTFarm'' in the episode "[=TranplANTed=]", when Chyna wants to get her lunch from her locker and eat in the cafeteria, and Olive tells her its not safe for them out there.
-->'''Chyna''': I left my lunch in my locker.\\
'''Olive:''' Emma left her lunch in her locker.\\
'''Chyna:''' Who's Emma?\\
'''Olive:''' Exactly!
* In ''Series/BoardwalkEmpire'', an upset Eddie Cantor asks Billie Kent if she's ever heard of Lucy Danziger, Nucky's former lover who was {{Put on a Bus}} in season 2 after she abandoned [[spoiler:Nelson van Alden with their out-of-wedlock baby]], to remind her of the realities of being Nucky's fling.
* A (probably justified) use in the ''Literature/{{Dinotopia}}'' miniseries:
--> '''David:''' Wait, how do you know no one made it [out of Dinotopia by boat]?\\
'''Mayor of Waterfall City:''' Had you ever heard of Dinotopia before you arrived?\\
'''David:''' No.\\
'''Mayor:''' Exactly!
* In ''Series/AgentsOfSHIELD'', Coulson defends S.H.I.E.L.D's policy of covering up supernatural events:
--> '''Coulson''': Do you remember the panic when that anti-matter meteorite landed off the coast of UsefulNotes/{{Miami}} and nearly devoured half the city?
--> '''Skye''': No.
--> '''Coulson''': Exactly.
** Comes up again in "The Girl in the Flower Dress." Raina tells the pyrokinetic of the episode that he needs a code name. She demonstrates by asking if he knows who Steve Rogers is. When he says he doesn't know who that is, she tells him he's Captain America--a name everyone knows.
* Used in ''Radio/TheBurnsAndAllenShow'', both the radio and TV series. Gracie, when encouraging a young aspiring actress not to give up on her dreams: "Just look at what happened to (name)." "I've never heard of her..." "Of course you haven't! She gave up!"
* On ''Series/{{Wizards of Waverly Place}}'', Agent Lamwood uses this tactic to threaten the Russos after he captured them.
-->'''Agent Lamwood:''' We make people disappear all the time. You don't hear people still talking about Glen Goldfarm, did you?
-->'''Jerry:''' Who?
-->'''Agent Lamwood:''' Exactly.
* In ''Series/TheBigBangTheory'', Sheldon has a rant about how he has a long history of choosing wrong in technology wars such as VHS vs Beta, HD-DVD vs UsefulNotes/BluRay and iPod vs Zune. Amy asks what a Zune is, to which Sheldon replies, "Exactly."
* ''Series/DiagnosisMurder'': Dr. Sloan, while held hostage by domestic terrorists, managed to convince the revolutionary group to stand down and surrender to the Feds, rather than try to shoot their way out and likely get themselves killed, by invoking this trope. He pointed out that they would ultimately be forgotten as martyrs but if they stood trial, they would get 24-hour news coverage.
-->'''Dr. Sloan''': No martyr ever got interviewed by Larry King.
* ''Series/NewTricks'': In "The Fame Game", Steve is interviewing an agent who specializes in celebrity lookalikes, and who bemoans that reality television has made celebrities ten a penny:
-->'''Agent:''' Who wants a lookalike when you can have Joey Essex?\\
'''Steve:''' Who?\\
'''Agent:''' Exactly.

* "Cinderella", a 1962 novelty hit by Jack Ross. It's a {{Spoonerism}}-filled retelling of the story, but he ends it with an {{Aesop}}:
-->Cinderella never gave up. And as you walk down the pathways of life, never give up.
-->UsefulNotes/ChristopherColumbus never gave up
-->Creator/BenjaminFranklin never gave up
-->UsefulNotes/AbrahamLincoln never gave up
-->Oliver Twiddledee...
-->Who's he? You see, you don't know 'cause he gave up!

[[folder:Newspaper Comics]]
* From the politically-tinged 1970s [[NewspaperComics comic strip]] ''Conchy'':
-->'''Conchy''': Is there any chance the war with the East Islanders will reach the nuclear stage?\\
'''The King''': Not a chance. North Island tested a nuclear bomb and since then we've all been a little uneasy.\\
'''Conchy''': North Island? There is no North Island.\\
'''The King''': Exactly.
* This doesn't quite work in one strip of ''ComicStrip/{{Candorville}}''. SpecialGuest Creator/StephenKing] argues that Creator/CharlesDickens's fictional portrayal of slum life taught more people more about the slums than [mumble]'s factual reporting. Lemont, unable to hear him, asks "Who?" King responds "Exactly," and both wind up confused.
* In one series of ''ComicStrip/BloomCounty'' strips, Bill the Cat was arrested by the FBI for selling secrets to Russia. Steve Dallas - his lawyer - asked what the secrets were. (Keep in mind, this was when UsefulNotes/RonaldReagan was still President):
-->'''FBI Agent:''' The secret of the Sierra Madre, the secret recipe for Coke, and the secret of UsefulNotes/GeorgeBush's appeal.
-->'''Steve:''' The secret of George Bush's appeal?
-->'''Agent:''' That's right.
-->'''Steve:''' George Bush doesn't ''have'' any appeal.
-->'''Agent:''' Well, ''that's'' the secret!

[[folder:Video Games]]
* ''VideoGame/TheCurseOfMonkeyIsland''
** The game features a scene where the captive Guybrush Threepwood is trying to convince the Demon Pirate [=LeChuck=] not to kill him. At one point, it's possible to argue that if [=LeChuck=] kills Guybrush, there will be no more ''VideoGame/MonkeyIsland'' games, and hence [=LeChuck=] will wind up just another forgotten game villain. [=LeChuck=] scoffs at this, prompting the following exchange:
-->'''Guybrush:''' Do you know the name "Bobbin Threadbare"?\\
'''[=LeChuck=]:''' Um,\\
'''Guybrush:''' Exactly.
** Bobbin Threadbare is the protagonist of ''VideoGame/{{Loom}}'', a previous adventure game by Lucasarts. [[FunnyAneurysmMoment Sequels were planned to create a trilogy, but were never realized.]]
* When Mira is talking about her arch enemy, Hanharr in ''VideoGame/KnightsOfTheOldRepublic 2'', Depending on which option you choose to link her question and explanation, you can get something like this:
-->'''Mira:''' Ever heard of Dersonn III?\\
'''Exile:''' No.\\
'''Mira:''' See what I mean?
* In ''VideoGame/BaldursGateII'', [[NietzscheWannabe Haer'Dalis]] deflates Edwin's ambition for eternal life through godhood by this trope:
-->'''Edwin:''' You assume my death to be inevitable, but perhaps I think beyond those terms. [[AGodAmI Mortality seems escapable by others, so why not me?]]\\
'''Haer'Dalis:''' Edwin, do you remember the name of the ancient [[{{Precursors}} Netheril]] god of the sea?\\
'''Edwin:''' Eh... no.\\
'''Haer'Dalis:''' Everything ends, Edwin. Everything dies. The dust of a god looks much the same as yours and mine will.
* Invoked through DialogueTree in one of [[VideoGame/StreetFighterAlpha Karin's]] pep talks in the Olympic Mode in ''VideoGame/CapcomVsSNKMillenniumFight2000'' for the UsefulNotes/NeoGeoPocket:
-->'''Karin:''' You have as many medals as Irving Thiddlebakker! How do you feel about events now, champ? How are they?\\
'''Your first choice of response:''' Piece of cake!\\
'''Karin:''' You're going to be just like Irving: [[BrutalHonesty forgotten!]] It's not over yet. There are more valuable medals still to be won!

[[folder:Web Animation]]
* In the flash series ''WebAnimation/PerfectKirby'', where Neil is talking about how Professor $1.99 is called that because he's cheap but still manages to make things work. His example is how they gave him a million dollars to make a hydrogen bomb. He spent most of it on candy but spent $1.99 making the bomb itself out of a pop can and other household items.
-->'''Kirby''': Did it work?\\
'''Neil''': Oh yeah. Remember Kaplikistan?\\
'''Kirby''': No?\\
'''Neil''': Exactly.

[[folder:Web Comics]]
* ''Webcomic/ArthurKingOfTimeAndSpace'':
-->'''Merlin''': Don't make me mad.\\
'''Space pirate''': I'm on the verge of taking over all the territory of all the pirates Arthur's put out of business. I don't think one old man--\\
'''Merlin''': Have you heard of the dual dragons of Dinas Emrys?\\
'''Space pirate''': No.\\
'''Merlin''': ''They'' made me mad.
* Played with in ''Webcomic/QuestionableContent'', where the conversation looks like this from [[TheDitz Raven]]'s point of view, but is a StealthPun from Faye's:
-->'''Faye''': You'd better be careful with those drinks, they're what killed [[Music/TheWho Keith Moon]].\\
'''Raven''': Keith who?\\
'''Faye''': Exactly.
* [[ Sean Tevis]], who actually is running for Kansas State Representative on internet donations:
--> "And exactly 0.003% know who Dirk Kempthorne is."\\
"Who's Dirk Kempthorne?"
** If this involves Kansas State Representatives, odds are only 0.003% need to know.
* Done in ''Webcomic/CatAndGirl'' [[ here]].
* ''Webcomic/DorkTower'': Igor [[ educates Matt]] on the efficiency of [[Website/{{Kickstarter}} Kickstopper]].
* ''Life of Wily'', an early ''VideoGame/MegaManClassic'' {{sprite comic}}, features [[ a unique delivery on the idea]]:
-->'''Roll''': ''[as Zero]'' You want Pop Culture? I'll show you Pop Culture!\\
'''Wily''': ''[as Sigma]'' Sure you will... You're about as Pop Culture as Dee Dee Stockton was.\\
'''Roll''': You just made that name up!\\
'''Wily''': No I didn't!
* In ''Webcomic/{{Smithson}}'', Gemma believes former child prodigy Darryl O'Doyle, who became normal following a brain operation, only to suddenly start writing avant garde poetry as an old man, through automatic writing with his left hand, is faking the whole thing. When Chuck asks why anyone would pretend not to be a genius for sixty years, she names three (real) child prodigies, and asks if he's ever heard of them. He hasn't.

[[folder:Web Original]]
* ''WebVideo/YuGiOhTheAbridgedSeries''
** One of the earlier ones:
--->'''Kaiba''': Since he's the star, he thinks he can hog all the screentime to himself. I mean, just look at Bakura.\\
'''Mokuba''': Who the hell is Bakura?\\
'''Kaiba''': Precisely.
** Bakura seems to get this a lot.
--->'''Yami-Yugi''': Hey remember when Bakura was in this show? Neither do I!
* ''WebVideo/DragonBallZAbridged'':
** Oozaru! Vegeta threatens to crush Goku like an Arlian. "A what?" "Exactly!"
** Used dramatically just before Freeza kicks the crap out of Nail, one of the few surviving Namekians:
-->'''Freeza''': Tell me...have you ever heard of the planet Vegeta?\\
'''Freeza''': Funny...because I expect to hear the same from the next person when I ask them about ''Namek''.
* From WebVideo/TheNostalgiaCritic's review of ''Film/ScoobyDoo'':
-->'''Nostalgia Critic''': So the film opens with -- big shock -- a pop song.\\
'''Past!Nostalgia Critic''': Yeah, but so what? The original had pop songs too.\\
'''Nostalgia Critic''': [[SarcasmMode Yeah, and I'm sure that never dated either]]. Just like having Sandy Duncan or the Harlem Globetrotters.\\
'''Past!Nostalgia Critic''': Who?\\
'''Nostalgia Critic''': Exactly.
** He did this again in his review of ''Film/BioDome'':
-->"For those of you who are young and have no idea who Pauly Shore is... ''[[YouDoNotWantToKnow good]]''.
* ''WebVideo/HolyMusicalBatman''
-->'''Franchise/{{Superman}}''': Have you ever heard of Mr. Mxyzptlk?\\
'''Franchise/GreenLantern''': No.\\
'''Superman''': No! That's right. It's because I do my damn job.
* Used by Creator/JohnCWright in [[ this essay]]:
-->''While [[Franchise/TolkiensLegendarium Bilbo]], Franchise/{{Superman}}, and Literature/FuManchu at one time or another, have been denounced as being stereotypes, note their enduring popularity; and compare them to the relatively flat and uninteresting versions of their less famous imitators, [[Literature/{{Shannara}} Curzad Ohmsford of Shady Vale]], [[ComicBook/{{Miracleman}} Marvelman]], and Literature/{{the Mysterious Wu Fang}}. If you said “Who?” at these names, my point is made.''
* Early in ''Roleplay/FenQuest'', a noble is about to visit Fen's tribe and he fears a rival tribe may try to frame them for offending the noble. He voices his concerns to his brother Zizi, who recounts the last such incident:
-->'''Zizi:''' The redclaw tribe once hosted a noble visit, but the leaf riders planted some notes talking bad about the nobles. You know of the redclaw tribe?
-->'''Fen:''' Yes.
-->'''Zizi:''' And you know of the leaf rider tribe?

[[folder:Western Animation]]
* ''WesternAnimation/AllGrownUp''
** The episode "Brother, Can You Spare The Time?": Tommy has just won an award for a video he's shot, and his brother, Dil, keeps intruding on a video he's shooting about himself because he [Dil] is worried that the fame will go to Tommy's head.
-->'''Dil''': Who knows what effects the "cross the fame border" has on sibling symbiosis? Once you're a big time director, the dynamic duel of T and D Pickles will be no more.\\
'''Tommy''': First of all, even if I do get famous, who's to say that you won't be the brother that got famous too?\\
'''Dil''': Two words, T, Lars Christian Anderson.\\
'''Tommy''': Who's that?\\
'''Dil''': Exactly.
** There's a later scene where Dil uses Gabe Ruth to further his argument, and he even takes the argument to a TV talk show.
* Parodied on ''WesternAnimation/TheSimpsons''; after Lisa fails her audition for first chair in the school orchestra and tells herself there's no shame in being second place, she has a dream about being a member of "[[Music/SimonAndGarfunkel Garfunkel]], [[ Oates]], [[ Messina]], and Lisa", the second-most popular band in America. The group is sponsored by Avis Rent-a-Car and has a #2 single called "Born To Runner-Up".
* Used on ''WesternAnimation/{{Fillmore}}'', when Fillmore and Ingrid are interrogating an artist suspected of doing graffiti:
-->'''Tommy:''' I ain't goin' out like Charles Laskey, know what I'm sayin'?\\
'''Ingrid:''' Who's Charles Laskey?\\
'''Tommy:''' That's what I'm ''sayin''', know what I'm sayin'?
* Used in ''WesternAnimation/FriskyDingo'', when Killface's son comes out of the closet and Xander, Killface's rival in the presidential election, wants to use the news against his campaign.
-->'''Stan''': Nope, we leave this one alone.\\
'''Xander''': Why?\\
'''Stan''': Because two words: UsefulNotes/JohnKerry.\\
'''Xander''': Who?\\
'''Stan''': Exactly.\\
'''Xander''': ''[{{Beat}}]'' ...He some sort of famous gay dude?
* Subverted in ''WesternAnimation/{{Animaniacs}}'': "Piano Rag"
-->'''Yakko:''' Very [[Music/TheWho Pete Townshend]]-esque.\\
'''Dot:''' Who?\\
'''Wakko:''' Exactly.
* ''WesternAnimation/MenInBlack'': Agent K's way to make Agent J (and the viewers) understand a certain weapon's power was mentioning Earth's ''second'' moon. When J pointed out Earth had no second moon, the trope came into play.
* Parodied in the ''WesternAnimation/SouthPark'' episode "Black Friday", when Stan tries to convince the goth kids that they don't want the [=PS4=] to lose to the UsefulNotes/XboxOne like Betamax lost to VHS.
-->'''Henrietta:''' What's Betamax?\\
'''Stan:''' Exactly!\\
'''Michael:''' [[WhatAreRecords What's VHS?]]
* ''WesternAnimation/StevenUniverse'' has Mayor Dewey use this when Steven doesn't recognize the name Ocean Town. It wasn't necessarily Dewey's ''intended'' point given that his next mention of Ocean Town to people got a 'TooSoon', but it was close enough.

[[folder:Real Life]]
* UsefulNotes/AdolfHitler says: "Accordingly, I have placed my death-head formations in readiness — for the present only in the East — with orders to them to send to death mercilessly and without compassion, men, women, and children of [[UsefulNotes/{{Poland}} Polish]] derivation and language. Only thus shall we gain the living space (Lebensraum) which we need. Who, after all, speaks today of the annihilation of the [[UsefulNotes/{{Armenia}} Armenians]]?"
** He may have invoked this trope, but the annihilation of the Armenians was a very real event from around the time of UsefulNotes/WorldWarI. This quote is often used to argue that UsefulNotes/TheHolocaust was at least in part inspired by UsefulNotes/{{Turkey}}'s genocide of the Armenians, and its ability to [[KarmaHoudini go unpunished]] for it.
** The Armenian Genocide had somewhat fallen into obscurity at the time, so it worked. Only later was it made more famous once the UsefulNotes/UnitedNations adopted laws against genocide and the Armenian diaspora attempted to finally bring it to justice. Due to Turkey invoking the StreisandEffect, they only brought more attention to it in their efforts to cover it up.
* From the UsefulNotes/GenghisKhan page on Wiki/ThisVeryWiki: After a long list of conquered nations, the page asks you to "consider the Khwarazmian Dynasty. Oh, you've never heard of them? ''Exactly''."[[note]][[DontExplainTheJoke The Khwarazmian Dynasty was the imperial dynasty of Persia after the Seljuks died out, ruling a territory that today encompasses Iran, western Afghanistan, Turkmenistan and southern Uzbekistan. Genghis Khan wiped them all out over a diplomatic insult, causing 300 years of Mongol and Mongol-successor rule over Persia.]][[/note]]
** Similarly {{Trivia.X}}'s {{Vaporware}} entry consists of, "What UsefulNotes/{{Xbox}} port of ''[[VideoGame/{{X}} X3: Reunion]]''? Exactly."
* {{Conspiracy Theorist}}s will sometimes resort to the argument that the reason they can't produce evidence for their claims is because the conspiracy covered it up so effectively.
** Which then is met with the counter-argument "Then how did you find out about it? They must not have done a very thorough job of covering it up then." Which is then met with varying levels of "That's what they WANT you to think!" and other IKnowYouKnowIKnow shenanigans.