[[quoteright:298:[[{{WesternAnimation/Futurama}} http://static.tvtropes.org/pmwiki/pub/images/bender-on-the-batter.JPG]]]]
[-[[caption-width-right:298:This is Bender. He is from the show Futurama. [[ForbiddenFruit He is never to be looked up by anyone, under any circumstances.]] [[DepartmentOfRedundancyDepartment To reiterate]], [[SchmuckBait do not search for "Futurama Bender".]]]]-]

-> ''I'm Mr. Bad Example, intruder in the dirt''
-> ''I like to have a good time, and I don't care who gets hurt''
-> ''I'm Mr. Bad Example, take a look at me''
-> ''I'll live to be a hundred, and go down in infamy!''
-->-- '''Warren Zevon'''

Similar to StrawmanPolitical, except that the message delivered through this method is usually not of a political nature and is generally geared towards children and what the executives view as [[ViewersAreMorons moronic viewers]]. It is used to dissuade children from smoking, get them to eat a healthy diet of fruits and vegetables while avoiding foods containing fat, cholesterol, sugar, and caffeine, or to convince them not to use drugs. Other Aesops may also be delivered through this method.

How it works is that the character who partakes in the undesirable behavior is portrayed as being rude, crude, possibly ugly, bullying, obnoxious, antisocial, stupid, foolish, misguided, shallow, arrogant, or any combination of these traits. For example, teens who use drugs might be portrayed as juvenile delinquents with no redeeming qualities whatsoever. These characters are almost always one-dimensional, with their portrayals [[AccentuateTheNegative accentuating the negative]] as much as possible. It's nearly impossible to identify with these characters even if you yourself partake in the undesirable behavior. Back in the late 1980s/early 1990s, these juvenile delinquents and gang members might be shown wearing leather jackets, though this stereotype is no longer used since law abiding citizens are now allowed to wear leather jackets as well and it no longer carries the bad boy image that it once did.

The kids who avoid the undesirable behavior are portrayed as innocent, happy, cool, highly intelligent, full of life, and with a healthy level of self-esteem, always being nice and respectful toward each other and everyone else, and having a really good time playing by the rules.

Notice that this is somewhat of an overcorrection from some of the "SmokingIsCool" advertising that presumably got the kids to think so in the first place. So you've got a fight between the "people who smoke are the epitome of cool" and the "people who smoke are the epitome of lame" sides. (Obviously holds true for any negative cause that had a P.R. campaign before the {{Media Watchdog}}s got up in arms about the issue.)

When your own government is presenting you with this character, it's almost always as a part of a PublicServiceAnnouncement. May overlap with ScareEmStraight when the rule-breaking rebels are scary.

When MoralGuardians can't wrap their minds around even this {{Anvilicious}} method of delivery, you get ButNotTooEvil.

Making the Anti-Role Model too charismatic can have some problems though, such as DoNotDoThisCoolThing, EvilIsCool, EvilIsSexy, and even DracoInLeatherPants.

Compare with HitlerAteSugar.

Contrast TheParagon.
-----
!!Examples:

[[foldercontrol]]

[[folder:Advertising]]
* Anti-smoking groups ''love'' this trope. In one ad, a teenage girl runs around her neighborhood, licking trash can lids, car tires, and everything else she can find around her, ending with the insinuation that given the chemicals in cigarettes, ''this is what smokers might as well be doing all the time''. Then there was another campaign that would take images of teen smokers and digitally morph the images into monsters, including one where a young male smoker [[SpaceWhaleAesop turns into a person with a fish head]].
* [=PSAs=] by anti-marijuana groups love to portray pot smokers as slovenly losers and borderline criminals who only want to sit on the couch all day and can't string together a coherent thought unless it involves sucking on a bong. One has to wonder how effective ScareEmStraight tactics are when the movies of Creator/JuddApatow and Creator/CheechAndChong do the same thing.
** Plus, there's the whole 'not as bad as those guys' attitude.
[[/folder]]

[[folder:Art]]
* William Hogarth's moralizing topical paintings/engravings, like ''[[http://en.wikipedia.org/wiki/A_Harlot%27s_Progress A Harlot's Progress]]''. He sometimes did Goofus-and-Gallant style side-by-side comparisons (amusingly, ''Marriage a-la-mode'', his critique of upper-class people who married for money, was supposed to be one of these, but he gave up on the counterpart depicting the lives of a sensible HappilyMarried couple [[DoNotDoThisCoolThing because it was too boring]]).
[[/folder]]

[[folder:Comic Books]]
* Pretty much any non-Christian in the ''ComicBook/ChickTracts''. They tend to be ''at best'' stunningly ignorant ("Who's this 'Jesus' guy?"), and more often hate-crazed and hideous.
** Chick has even carved out a niche-within-a-niche here: the "repulsive Catholic" (analyzed [[http://www.catholic.com/library/sr_chick_tracts_p5.asp here]], toward the end of the page).
** This is exemplified by his piece "Somebody Goofed!", which depicts a "debate" between an elderly Christian fundamentalist, and a non-Christian, both fighting for the attention of one of Jack's typical ignorant and gullible non-Christians. Various strawmen are thrown, to the point that the non-Christian SHOVES THE OLD MAN DOWN FOR NO REASON. In the end, it turns out that the non-Christian was actually a [[spoiler: demon in disguise.]]
* In an ArchieComics story from TheEighties, Principal Weatherbee announces a ban on smoking in the school. The only characters whom this affects are a half-dozen one-shot characters (three boys and three girls), all of whom are outcast losers whom Archie and the gang hold in contempt. The three boy smokers are a particularly blatant example, as they're all ugly and [[TheQuincyPunk faux-punkish in appearance]]; one of them got "straight 'F's" on his last report card.
[[/folder]]

[[folder:Literature]]
* Literature/{{Greyfriars}} has this in spades. Skinner, Snoop, and Stott happily smoke, gamble, visit pubs, lie, cheat, etc. Oddly enough, they're also poor fighters, terrible at sports, unfetchingly described, and disliked by most of the form. To make it even more shameless, while Vernon-Smith was much the same in his early appearances, his redemption came in hand with an increase in wit, strength, and sporting prowess.
* Plutarch wrote ''Parallel Lives'', a series of biographies about famous ancient leaders arranged in tandem to educate his readers about morality. When he wrote about Demetrius and Mark Antony, he explained: "I think, we also shall be more eager to observe and imitate the better lives if we are not left without narratives of the blameworthy and the bad."
* One GeronimoStilton book has two treasure hunters who are introduced singing a song about how horrible they are, "We lie, we cheat, we steal, and we don't do what we're told!", and then, just in case you didn't get that they're bad guys, they talk about how quickly they'd kill anybody who was overhearing them sing this.
* The ''Literature/LeftBehind'' series depicts non-Christians as unattractive, shallow, or stupid as well as not believing in the right God.
* ''Literature/CharlieAndTheChocolateFactory'' has the four bratty kids, who are portrayed as completely obnoxious in contrast to virtuous Charlie Bucket. Each brat is primarily defined by a certain vice -- gluttony (Augustus Gloop), greed (Veruca Salt), gum chewing (Violet Beauregarde), and excessive television watching (Mike Teavee) -- and each winds up suffering a blackly comic karmic fate. Because gum chewing is no longer the vice that it was back in 1964, Violet's repulsiveness stems from her excessive pride and competitiveness in some of the more recent adaptations.
[[/folder]]

[[folder:Live Action TV]]
* Cookie Monster from ''Series/SesameStreet'' used to be a mild case of this -- mild enough to still be endearing in his own way, but they decided that cookies were a sometimes food. Despite what you might think though, he was less often one for poor diet as he was for being gluttonous. He probably wouldn't be a good one for diet, because that would require him to actually become less healthy, otherwise the lesson would be lost.
** There's a chapter from ''WesternAnimation/FamilyGuy'', though, where this trope is mixed with ICantBelieveItsNotHeroin: One scene shows the Cookie Monster hiding in a bathroom stall, heating cookie dough in a spoon as if it were heroin.
*** This, in fact, is acknowledged in his recent cameo on, of all shows, ''Series/TheColbertReport'', where he notes, "Me have crazy times in seventies and eighties! Me am like, the Robert Downey Jr. of cookies!"
** Cookie Monster isn't the only ''Sesame Street'' example, of course. [[GrumpyBear Oscar]]'s grouchiness is, of course, meant to be a counter-example to children. And early on, Telly Monster [[CharacterizationMarchesOn wasn't the worry wart]] he is today; his name is short for "Television Monster", and he was addicted to TV. The {{irony}} was apparently enough to have him changed.
* Robbie Rotten from ''Series/LazyTown'' is the exact opposite of everything Sportacus teaches the kids to be. He's lazy, unhealthy, and generally unpleasant to be around.
** And to an extent, everyone else in the town (excluding Stephanie and Sportacus).
* Mr. Bungle, the {{anvilicious}} ghost character in a series of shorts whom the children try to avoid emulating. Like Goofus and Gallant, the character has a cult following with clips shown on PeeWeesPlayhouse and MysteryScienceTheater3000 . The name was also used for an experimental band headed by Mike Patton.
* See also PointAndLaughShow - many of these people are frequently held up as one.

[[/folder]]

[[folder:Magazines]]
* Goofus of "Literature/GoofusAndGallant" from the ''Highlights for Children'' magazine [[TropeCodifier is often referenced in parodies or subversions of this trope.]]
[[/folder]]

[[folder:Music]]
* In Music/{{Eminem}}'s rap song "Role Model", he lists off the stupid and destructive things he does in his life, and asks the children listening "Don't you want to grow up to be just like me?"
* Take your pick of an unwashed [[ManipulativeBastard manipulative]] Satanist, [[TheDitz a complete idiot]] who's addicted to painkillers, a [[BigEater chronic overeater]] who is currently larger than a whale, or a Japanese guitarist who's been to hell and back recently. Those, dear Tropers, are your choices for role models in Music/{{Gorillaz}}. Choose wisely.
* The Music/WarrenZevon song ''Mr Bad Example'' provides the page quote and lives up to its name. The title character unable to commit the sin of sloth only because he's so busy committing the other six.
[[/folder]]

[[folder: Web Original]]
* Sick of the GirlsNeedRoleModels thought process and people (usually teenage guys who don't know any better) expecting her character to just be a feminist mouthpiece, Lindsay twisted WebVideo/TheNostalgiaChick into a StrawFeminist misandrist StalkerWithACrush {{jerkass}} so the audience would finally get the message.
* In a similar way, Doug has made it incredibly obvious that you're a bit of an idiot if you think WebVideo/TheNostalgiaCritic is anything but a pathetic little brat.
* The [[http://knowyourmeme.com/memes/scumbag-steve Scumbag Steve]] and [[http://knowyourmeme.com/memes/good-guy-greg Good Guy Greg]] memes which, as some have pointed out, are essentially [[http://www.memecenter.com/fun/1187289/goofus-and-gallant a modernized online version of the aforementioned Goofus and Gallant comics]].
[[/folder]]

[[folder:Western Animation]]
* The villains of ''CaptainPlanetAndThePlaneteers''.
* Roger on {{Nickelodeon}}'s ''{{Doug}}'' was often used for this purpose, though less so in the Disney version.
* Parodied in the ''WesternAnimation/{{Futurama}}'' episode "Bender Should Not Be Allowed on TV", where Bender ''acts like himself'' on a TV show. Bender is an anti-role model (since he has no redeeming qualities) whom young viewers treat as a role model. At one point on the show, he says, "Try this at home, kids!" (while a brief disclaimer flashes across the bottom of the screen saying not to try it at home), and then he ''sets himself on fire''. Later in the episode, he protests his own presence on TV and the blame placed upon him. Note that the proverbial last straw for Bender here is that the children who emulated his behavior stole ''his'' stuff.
-->'''Bender''': It's the parents' fault! [[BreadEggsMilkSquick Have you ever tried simply turning off the TV, sitting down with your children, and hitting them]]?
** Leela becomes an in-universe example in the episode "A Leela of Her Own", where she becames the first female ever to play major league Blernsball. She plays horribly (due to having one eye, and thus bad depth perception) but the New New York Mets signs her up, because she's so bad that people find it entertaining. At the end, Jackie Anderson, the first ''good'' female player, tells her that she was an inspiration, because she was "so awful that women everywhere set out to prove they don't stink as bad as you."
* ''BeavisAndButthead''. Unusual, as they're the leads.
** More than a few have suggested that this show was a [[TakeThatAudience satire]] of its TargetAudience, and that Beavis and Butt-head [[ThisLoserIsYou represented]] what its makers [[ViewersAreMorons thought the viewers were like]]. Evidence for this hypothesis includes the fact that B&B creator Creator/MikeJudge would later make ''Film/{{Idiocracy}}''.
*** The original short "Frog Baseball" was based on a conversation Judge had with a boy of Beavis and Butt-head's age.
* Captain K'nuckles from ''TheMarvelousMisadventuresOfFlapjack'' defines this trope. Justified due to him having a rough childhood (both hands cut off when a teenager, his father dying in the sewers when he was but a lad).
* Dan, the VillainProtagonist of The Hub's ''WesternAnimation/DanVs''
* When Roy of ''GarfieldAndFriends'' seeks alternative employment, he gains it in the form of playing Big Bad Buddy Bird, the Anti-Role Model of The Buddy Bears. One episode's lesson is (very nearly literally) {{Anvilicious}}, even though the behaviors they were trying to encourage are good; in the other lesson, however, the lesson is on such evils as ''[[TheComplainerIsAlwaysWrong ordering a different flavor of ice cream from your friends]]''.
* ''WesternAnimation/{{Bravestarr}}'' had Outlaw Skuzz, a cigar-smoking alien comedy relief who would get flak from his fellow villains due to his habit. On one occasion, the guest villain of the week actually said something along the line of, "I may be evil, but even ''I'm'' not stupid enough to smoke!"
* [[WesternAnimation/TheDrinkyCrowShow Drinky Crow]] fits this pretty well, although Uncle Gabby [[UpToEleven makes even him look good]].
* ''WesternAnimation/SouthPark'''s Eric Cartman.
** Stan, Kyle, Kenny and some of the adults are these to a lesser extent.
* [[{{Duckman}} Eric Tiberius Duckman]].
** In ''Ajax and Ajaxer'', he discovers a method of easily stealing sodas from vending machines:
-->'''Duckman''': Hey! That was surprisingly easy! [In an exaggeratedly stilted voice] Why I bet a kid, thinking I was a role model, and wanting to imitate my behavior, could easily steal sodas from a vending machine.. too.
-->[{{Beat}}]
-->'''Duckman''': DO IT! DO IT NOW, KIDS! STICK IT TO THE MAN! [[EvilLaugh HAHAHAHA!]]
-->[Cornfed is handed a page of Censor Notes.]
-->'''Cornfed''' [If anything, even more stilted]: "But, of course, that would be wrong."
* The villains of ''TheAdventuresOfSonicTheHedgehog'' in the [[AndKnowingIsHalfTheBattle Sonic Sez]] segments.
* ''HorridHenry''. Heck, the show is ''full'' of them...even Perfect Peter can be argued as one, because he's so obnoxiously good he'd end up lonely if he existed in real life!
* ''PrivateSnafu'' was a series of formerly classified UsefulNotes/WorldWarII-era animated shorts created to show United States enlisted men (mainly those who had trouble with written instructional materials) how ''not'' to act. Snafu would normally either screw things up but manage to turn the situation around by the end as kind of a one-man RightWayWrongWayPair, or comedically get himself killed due to failure to follow regulations.
* In ''Film/TheLionKing'', Timon and Puumba. While they're sympathetic characters, the philosophy of Hakuna Matata runs counter to the film's moral of self-growth, taking responsibility and facing your own errors.
[[/folder]]

----