Occasionally, when two creators are striving to fill the same niche or appeal to the same demographic, one will end up creating characters and stories that bear a more-than-passing resemblance to the other's.

For instance, Creator/{{Marvel|Comics}} and Creator/{{DC|Comics}}, being the most prominent producers of comics, have led a sizable rivalry, sometimes friendly, sometimes not. This is sometimes reflected in the creation of characters. You could argue that, given the sheer number of characters in comic books, certain superpowers will overlap. Occasionally a new character, even one who appears for a short time, seems suspiciously similar to another.

Usually, this is done as overt parody or homage. If not, it can be seen as one ripping off the other; however, occasionally it happens by pure coincidence, and the characters become fondly remembered equivalents. When the rival creators both fully embrace this trope, it may be hard to sort out the original characters from the {{Captain Ersatz}}es.

See also {{Expy}}, when a character is probably based on another character but not obviously supposed to be that character. When this happens to TV shows, video games or movies, you have DuelingShows, DuelingGames and DuelingMovies, or a case of FollowTheLeader.

Compare CounterpartComparison, SerialNumbersFiledOff.

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!Examples

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[[folder:Comicbooks]]
* Creator/{{Marvel|Comics}} RRREEEAAALLLLYYY likes to have characters based on Franchise/{{Superman}}.
** Comicbook/TheSentry has a backstory that he was supposedly created in the '60s, but was powerful enough that he actually made his writers and readers [[LaserGuidedAmnesia forget he existed]]. In both powers and personality, he's changed enough to be different from Superman, if only by being AxCrazy, and handled in (sometimes) interesting ways beyond being a rip-off.
** Gladiator is even more blatantly another Superman (his real name is Kallark, has heat vision and freeze breath, vulnerable to one specific type of radiation) not to mention a reference to ''Literature/{{Gladiator}}'', the inspiration for Superman.
** Hyperion of ComicBook/SquadronSupreme. To make matters worse, this character has many alternate reality versions, such as the one in ComicBook/SupremePower.
** For some strange reason, fans tend to regard the Comicbook/IncredibleHulk as the Marvel Comics equivalent of Superman. The two of them were even pitted against each other in the ''Marvel vs DC'' crossover.
** [[http://en.wikipedia.org/wiki/Blue_Marvel_(Marvel_Comics) Blue Marvel]] has powers very similar to those of Superman. [[{{Deconstruction}} The character's purpose was to basically examine what would've happened if Superman had been black and ended up fighting crime during the 60's.]]
** One could also make the argument that ComicBook/CaptainAmerica is the alternate company equivalent of Superman. This isn't in terms of power, obviously, but due to their roles as leaders (and forefront boy scouts) at each company.
** Even Franchise/SpiderMan can be seen as an equivalent to Superman by way of Clark Kent. A nerd who works at a daily newspaper office for a grumpy boss but secretly fights crime in a red & blue costume. Even the wisecracking nature of the character and being chased by the police have roots in Superman's early days.
** A number of people see ComicBook/{{Thor}} as Superman's equivalent due having similar powers (flight, super strength), coming from another planet, and being seen as a god by the people of Earth. The red cape helps as well.
* DC has a few different ComicBook/CaptainAmerica equivalents. The most notable is probably [[{{Steel}} Commander Steel]] and his various [[LegacyCharacter successors]], all of whom have costumes and abilities ''extremely'' similar to those of Cap. The original Steel even had the same basic origin, with the only difference being that his strength was derived from [[ArtificialLimbs robotic limbs]] rather than a SuperSerum.
** ''[[WesternAnimation/JusticeLeague Justice League Unlimited]]'' {{Lampshaded}} the similarities between the two by having Steel perform Captain America's trademark [[ThrowingYourShieldAlwaysWorks shield throw]] during the [[GrandFinale final episode]].
** There's also General Glory from the ''ComicBook/JusticeLeagueInternational'', who was essentially Captain America [[CompositeCharacter crossed]] [[XMeetsY with]] ComicBook/{{Shazam}}. He even had an {{Expy}} of [[ComicBook/BuckyBarnes Bucky]] named Ernie.
** Agent Liberty is another Justice Leaguer who was influenced by Cap.
** The Guardian, who was created by Joe Simon and Creator/JackKirby, the same duo that introduced Captain America. He wasn't a patriotic hero, but had abilities and an indestructible shield similar to Cap's.
** It can be said that Captain America is the equivalent of Uncle Sam of the ComicBook/FreedomFighters, who predates Cap by 8 months.
* Marvel has had several Franchise/{{Batman}} equivalents, starting with Nighthawk of the ComicBook/SquadronSupreme (of whom there have been at least three different versions) and ComicBook/MoonKnight, who has a similar role, abilities, equipment and even a butler assistant. ComicBook/{{Daredevil}} is often seen as one as well and operates in a vaguely similar CityNoir setting, and Comicbook/IronMan matches well in the department of [[WhereDoesHeGetAllThoseWonderfulToys gadgetry]] and CrimefightingWithCash.
** This was {{lampshade|Hanging}}d in Creator/MarkWaid's ''Daredevil'' run, where a random passerby referred to the title hero as "Red Batman".
** One of the Nighthawks even gained artificial wings, turning him into an ersatz of another DC hero, Comicbook/{{Hawkman}}. Note that DC had their own masked hero named Night Hawk, but he was a gunfighter in the Old West (and apparently, a reincarnation of Hawkman!)
** Night Thrasher of the ComicBook/NewWarriors was a close analogue, right down to an almost identical origin [[note]]He was a wealthy orphan [[CrimeFightingWithCash who used his money to build an arsenal of crime-fighting gadgets]][[/note]] and a similar role within his team.
** Also, Franchise/SpiderMan has a similarly large and diverse RoguesGallery.
* Mongul of DC, who was created by Jim Starlin to rip off ComicBook/{{Thanos}} of Marvel, who was created by Jim Starlin to rip off {{Darkseid}} of DC.
* [[Comicbook/SuicideSquad King Faraday]] and [[{{Expy}} Nick]] [[Comicbook/NickFury Fury]].
* Still in the Franchise/MarvelUniverse, the original lineup of the superpowered Imperial Guard surrounding the Shi'ar empress Lilandra was composed of alternate company equivalents of DC's Comicbook/{{Legion of Super-Heroes}}.
** Which actually makes the aforementioned Gladiator a copy of ComicBook/SuperBOY.
** LampshadeHanging in an issue of ''Comicbook/GuardiansOfTheGalaxy'': Rocket Raccoon sarcastically calls Mentor, the Imperial Guard's green-skinned ubergenius, "Comicbook/{{Brainiac}}".
** Interestingly, after their first run-in with the Imperial Guard, ComicBook/{{Wolverine}} would steal Timber Wolf counterpart Fang's costume and wear it for much of the team's adventures in space, meaning [[MindScrew Wolverine was wearing the suit of the guy based on the guy he himself was partially based on.]]
* Also Marvel: The company's 1980s-vintage [[ComicBook/TheNewUniverse New Universe]] line originally started with the idea of taking DC's most famous character concepts and doing them Marvel-style; however by the time the New Universe reached the stands, the only survivor of this concept was ''Star Brand'', based on Franchise/GreenLantern. That said, ComicBook/{{Quasar}} is the Marvel-proper answer to Green Lanterns, as is ComicBook/{{Nova}}. Quasar's powers are nearly identical and Nova is part of an [[SpacePolice intergalactic police force]], akin to Green Lanterns.
* [[Franchise/SpiderMan Green Goblin]], Arcade, Carnage and [[ComicBook/{{Daredevil}} Bullseye]] are considered each corresponding hero's answer to SelfDemonstrating/TheJoker, not just because of their status as {{Arch Enem|y}}ies but because how they each have traits that only they truly share with the Joker, with the Goblin sharing the laugh, [[LargeHam the ham factor]], the [[ManipulativeBastard inhuman madness and intelligence]], and JokerImmunity (to a point). Bullseye shares the unknown identity, [[ImprobableWeaponUser the unusual weapons]], and rivals even Joker for the title of [[OmnicidalManiac most insane man in comics.]] Nowadays though, NormanOsborn has a persona of a manipulative SelfDemonstrating/LexLuthor and a persona of a crazed Joker and will flip between the two at the drop of a hat.
** Technically, Carnage is Mr. Zsasz with a symbiote, Arcade is more of an expy of The Mad Hatter, and Bullseye is equivalent to Deadshot.
* Comicbook/FantasticFour homages in Creator/DCComics:
** ''Adventures of Superman'' #466 told the story of a space shuttle crew whose encounter with a NegativeSpaceWedgie gave them mutations reminiscent of the Fantastic Four; in a subversion, the results were [[BlessedWithSuck painful, unstable, more of a disadvantage than an advantage, and ultimately fatal]]. (One of the crew, however, was later brought BackFromTheDead as the Cyborg Superman, a recurring villain who irrationally blamed Superman for the accident.) Amusingly, he was the villain in the IntercontinuityCrossover ''Superman/Fantastic Four''. And he ''noticed'' the parallels between his origin and that of the Fantastic Four.
** The Fantastic Four and their origin are also homaged in an issue of ComicBook/BoosterGold, where Booster stops a rocket launch and four suspiciously familiar astronauts complain about it.
** The final issue of the "Krisis of the Krimson Kryptonite"(sic) Superman arc revealed an unusual fact about Mxyzptlk; he sometimes goes slumming in a universe that resembled the Marvel Universe, under the guise of a green-and-purple shapeshifting alien (in other words, Marvel's Impossible Man) while tormenting a quartet of heroes who vaguely resemble the Fantastic Four. The issue even borrowed the plot twist from Impy's first encounter with the FF, by having the FF walk away from their antagonist, essentially refusing to play with him. Later, though, after the two characters had developed in different directions, they confirmed themselves as separate characters, and really disliked each other.
** The Fantastic Four are themselves reminiscent of an older DC Comics team, the Challengers of the Unknown (also a Creator/JackKirby creation), albeit ones that became better known than the original. In ''[[ComicBook/AmalgamUniverse Amalgam Comics]]'', the two are combined to make the Challengers of the Fantastic.
** In ''[[Comicbook/JusticeLeagueInternational Justice League America]]'', [[LeaningOnTheFourthWall the writers jokingly pointed out the similarities between Fire and the Human Torch]] by having a citizen mistake Fire for her Marvel counterpart. [[YouWannaGetSued He was cut off before he could explicitly call her "Human Torch"]], but the intention was clear.
* DC's SelfDemonstrating/{{Lobo}} is an obvious parody of the gritty NinetiesAntiHero (though he first appeared in the eighties), while his powers are specific parodies of Marvel's ComicBook/{{Wolverine}}. Lobo himself was parodied in Marvel when SelfDemonstrating/{{Deadpool}} meets up with a very similar character named "Dirty Wolff".
** The circle came 'round again when Marvel came up with Lunatik, an [[UpToEleven even more over-the-top]] (if that can be believed) parody of Lobo. It should be noted that both characters were created by the same person.
** Lobo also has another equivalent in Creator/RobLiefeld's Bloodwulf. Of course, ''all'' of Liefeld's characters are stupidly overmuscled grizzled anti-heroes - this time he just meant it as a joke. The cover of the first issue of his comic features Bloodwulf smiling menacingly as Lobo's limp body hangs from his own chain, by the way. And the second issue features a cameo by Lobo as a drunken has-been.
* DC once did this to itself: In a [[Comicbook/CrisisOnInfiniteEarths Pre Crisis]] story, Superman met accidental dimensional traveler Captain Thunder, who was very obviously based on the ''Comicbook/{{Shazam}}'' version of Captain Marvel which DC owned and was publishing by that time.
** Of course, before DC bought the character, Captain Marvel was the Fawcett Comics equivalent to Superman. Since DC's acquisition, they've put the characters through DivergentCharacterEvolution.
*** That said, when a team of alternate Supermen is assembled in ''Comicbook/FinalCrisis: Superman Beyond'', one of the members is Earth-5's Captain Marvel, whose world is said to be simpler and kinder than his core DCU version's.
** Captain Marvel himself has what is considered a Marvel Comics Equivalent, not specifically due to similar powers or characterization but because Marvel Comics has [[NamesTheSame their own hero called]] [[ComicBook/CaptainMarVell Captain Marvel]]. (Fawcett's trademark to the name lapsed before DC got the character, so Marvel took advantage.)
* DC's Comicbook/SwampThing and Marvel's Comicbook/ManThing are very similar, yet debuted within a month of each other, too close together for one to be based on the other. It may be worth noting that Len Wein, the creator of Swamp Thing and Gerry Conway, the creator of Man-Thing, were roommates at the time. According to [[Wiki/{{Wikipedia}} That Other Wiki]], Man-Thing co-creator Steve Gerber later asked Wein about Swamp Thing in order to distinguish the two characters more. It's also worth noting that both characters are extremely similar to The Heap from Hillman Periodicals, who predates either of them and is now in the public domain. There is a copy of WHAT THE? in which [[CaptainErsatz Man-Thang]] fights Swamp-Thang over who stole whose origin.
* Same with Marvel's Comicbook/XMen and DC's Comicbook/DoomPatrol (which may be inspired by Marvel's Fantastic Four).
** Though DC's Legion of Super-Heroes may be the origin of much copied in the X-Men.
* Comicbook/IronMan's foe Blizzard and Franchise/TheFlash's foe Captain Cold. ''WesternAnimation/TheAvengersEarthsMightiestHeroes'' even included a ShoutOut to this by having Blizzard wear a parka like Cold.
* The authors of DC's ''Comicbook/FreedomFighters'' and Marvel's ''Comicbook/TheInvaders'' decided to do a pseudo-crossover; each team fought a team based on the other called (in both books) The Crusaders.
* Marvel's ''ComicBook/SquadronSupreme'' is a direct take off of the classic DC ''Franchise/{{Justice League|OfAmerica}}'' lineup. Creator/JMichaelStraczynski retooled them in ''ComicBook/SupremePower'', re-doing character backstories which made them both more realistic and a little more distant from their original versions (except for Hyperion, who became ''more'' like Franchise/{{Superman}}). When ''Supreme Power'' was starting up, DC tried to sue Marvel over it, but the judge ruled that they'd let it stand too long.
** {{Lampshade|Hanging}}d in the ''Comicbook/JLAAvengers'' crossover series when {{ComicBook/Hawkeye}}, upon first seeing the Justice League, assumes they're nothing more than Squadron Supreme wannabes.
** Many consider the Avengers to be Marvel's equivalent of the Justice League.
*** This is {{Lampshaded}} in ''Film/IronMan3'', where Happy mockingly refers to the Avengers as "The WesternAnimation/{{Superfriends}}".
** Most people forget that Marvel started out with JLA-equivalent ''villains'' called the Squadron Sinister, and it wasn't until a year or two later that their heroic counterparts the Squadron Supreme appeared. Making the Squadron Sinister a mild TakeThat, a semi-AffectionateParody, or somewhere in between.
*** Definitely the latter. It was a mutual in joke between DC and Marvel, see the below entry for clarification.
* In the 70s, the Franchise/{{Justice League|OfAmerica}} faced a team of [[Comicbook/TheAvengers Avengers]]-duplicates called the Champions of Angor. In the 80s, they joined forces with the remains of that team against duplicates of Sabretooth (Tracker), DoctorOctopus (Gorgon), SelfDemonstrating/{{Magneto}} (Dr. Diehard), SelfDemonstrating/DoctorDoom (Lord Havok), and Dormammu (Dreamslayer). Two members of the Champions would subsequently join Justice League Europe: Bluejay (based on Yellowjacket) and the Silver Sorceress (based on the Comicbook/ScarletWitch). A few years after that Bluejay was, very briefly, the ''leader'' of the united Justice League.
** The original Squadron Supreme and Champions of Angor stories were the result of another pseudo-crossover, in the same spirit as the Crusaders stories, and instigated by the same writer (Roy Thomas).
** The 2007 miniseries ''Lord Havok and the Extremists'', featuring an alternate version of Angor (the ''Supreme Power'' to the original's ''Squadron Supreme''?), continued this, for instance establishing that Diehard is the Sorceress's father and used to run a school for metahumans. It also introduced the Champions' leader Americommando (ComicBook/CaptainAmerica) who is President (after the death of President Tin Man, that is) following something very like Marvel's ''Comicbook/CivilWar'' and having an affair with Bluejay's wife (a reference to the Cap/Wasp relationship in ''Comicbook/TheUltimates'').
** In the 2014 series ''Comicbook/TheMultiversity'', the characters of Earth-8 are are all based off MarvelComics properties. The Retaliators (Comicbook/TheAvengers) consist of the American Crusader (CaptainAmerica), Machinehead (Comicbook/IronMan), Behemoth (Comicbook/TheIncredibleHulk), Wundajin (TheMightyThor) and Ladybug (Comicbook/SpiderMan), as well as {{Expies}} of {{Hawkeye}}, Comicbook/BlackWidow, TheFalcon and [[MsMarvel Captain Marvel]]. There's also the Future Family (the Comicbook/FantasticFour), the G-Men (the Comicbook/XMen) and Lord Havok (DoctorDoom).
* ''Comicbook/NewAvengers'' Vol. 3 introduced another Justice League pastiche called the Great Society. The team consisted of Sun God (Superman), the Rider (Batman), the Norn (DoctorFate mixed with a bit of {{Shazam}}), Doctor Spectrum (Green Lantern), the Boundless (the Flash), and the Jovain (MartianManhunter). For bonus points, their name was a ShoutOut to the JusticeSocietyOfAmerica.
* The Super-Axis from ''Comicbook/TheInvaders'' were a similar parody of the Justice League. Master Man was supposed to be Superman, Warrior Woman was Wonder Woman, Baron Blood was Batman, and U-Man was Comicbook/{{Aquaman}}.
* A StoryArc in ''Comicbook/SupermanBatman'' featured "The Maximums", parodies of both the Franchise/MarvelUniverse's [[Comicbook/TheAvengers Avengers]] and their Comicbook/UltimateMarvel equivalents, the Ultimates. In the last issue, Mxyzptlk did a LampshadeHanging on this, asking the other characters to guess who they were based on. (The in-story answer was that they were created by mix-and-matching aspects of Superman and Batman. What, if anything, this was meant to imply about the Marvel writers who created the Avengers is left as an exercise for the reader.) Ironically, the writer of that arc, Creator/JephLoeb, went on to write ''Comicbook/TheUltimates'' themselves some years later. Which, some might argue, also featured ''parodies'' of the original Ultimates.
* Particularly (and intentionally) brutal [=ACEs=] of the Justice League, the X-Men, and the Avengers appeared in Creator/GarthEnnis' ''Comicbook/TheBoys'' - Superman has a very nasty counterpart in the Homelander, Batman's is suffering from a brain tumor which induces sexual deviancy, Wonder Woman's is a completely disillusioned drunken slut, and generally, all 'heroes' are either utter bastards and bitches, or, if well-meaning, ineffective idiots.
* And again in Garth Ennis' ''ComicBook/ThePro'', which features a prostitute who accidentally gains superpowers and joins a JLA-equivalent whose members are at best borderline delusional ineffectives and at worst hypocritical perverts. This guy seems to have a major beef with superheroes.
* And in the early 80s, DC had Captain Strong, a sailor who got super-strength from [[GRatedDrug chewing an alien weed]], and who was, weirdly enough, an Alternate Company Equivalent of ''ComicStrip/{{Popeye}}''.
* Another unusual example was the group of gargoyles encountered by Justice League Europe in ''[[Franchise/JusticeLeagueOfAmerica Justice League Showcase]]'' #1, based closely on the characters in ''WesternAnimation/{{Gargoyles}}'', except that, apart from Behemoth (Goliath), his ex-wife Diabolique (Demona), and his EvilTwin Thomeheb (Thailog), they were named after areas in Paris, rather than New York. The story was written by ''Gargoyles'' creator Creator/GregWeisman, making them {{Exp|y}}ies as well.
* Doctor Light (Kimiyo Hoshi) of the [[Franchise/JusticeLeagueOfAmerica JLA]] and [[Comicbook/CaptainMarVell Captain Marvel]][[IHaveManyNames / Photon/Spectrum]] (Monica Rambeau) of Comicbook/TheAvengers. Not only do both heroines sport [[LightEmUp light manipulation powers]] and black and white costumes, but Doctor Light was actually conceived as a black woman before George Perez and Marv Wolfman realized this would make her seem ''too'' similar to Monica.
* The comic book series ''Comicbook/{{Planetary}}'' displays numerous examples of this trope in almost every issue, as the series focuses on the fantastic elements of popular culture and genre fiction as seen in a more 'realistic' context, often explored and examined from a skewed perspective; some are almost exact duplicates, others are loose homages. This includes versions of the Comicbook/FantasticFour (who in this universe are the villains, the chilling part being that they [[SuperDickery aren't incredibly different]] [[ReedRichardsIsUseless from the originals]]), [[ComicBook/{{Hellblazer}} John Constantine]], Franchise/{{Superman}}, Franchise/WonderWoman, Comicbook/NickFury, Franchise/DocSavage, Radio/TheShadow, and many, ''many'' others.
* Creator/KurtBusiek's ''ComicBook/AstroCity'' takes what sounds like the ''Planetary'' approach. As above, the range runs from near-duplicates ("The Furst Family", who act like the Fantastic Four, are all related, and have the same initials) to ones that sounds like Silver Age characters you must have known about but can't quite remember.
* Creator/{{Wildstorm}}'s Comicbook/TheAuthority has at least two counterpart teams in Marvel and DC. The titular hero of the ''ComicBook/XMan'' comic visited an alternate world and met analogues such as Nicola Zeitgeist (Jenny Quantum), Thor (Apollo), Nightfighter (Midnighter), and City Dweller (Jack Hawksmoor). In the ''Superman'' comics, Superman faces off with the Elite over their extremely brutal and often fatal method of dealing with supervillains. Interestingly, two of the Authority's most recognizable characters, Midnighter and Apollo, are clearly based off of Batman and Superman, respectively. Ironically, a later series established Apollo as his universe's version of the Ray, a minor DC hero. (Probably because Wildstorm already has Mr. Majestic, a much closer Superman analogue who has met, and even briefly replaced, the original Man of Steel. As with many of the above examples, Majestic is more ruthlessly pragmatic in the use of his Superman-like powers-- he generally [[CombatPragmatist just shoots them]].)
** The Authority battled a team of A.C.E.s based on Creator/MarvelComics' Avengers. The ones that were named were Commander (ComicBook/CaptainAmerica), Hornet (Comicbook/TheWasp), Titan (Giant Man), and Tank Man (Comicbook/IronMan).
** Apollo and Midnighter originated as part of a super-black-ops team also containing analogues of Franchise/WonderWoman (Amaze), the Franchise/GreenLantern (Lamplight, employing the lamp of another Green Lantern analogue destroyed by the Four in ComicBook/{{Planetary}}), ComicBook/MartianManhunter (Stalker), Franchise/TheFlash (Impetus), and ComicBook/BlackCanary (Crow Jane). The Authority itself forms partly as the result of a clash between earlier supergroup Stormwatch and another obvious JLA analogue, the Changers. The Doctor and the Engineer (technically, the Engineer II) of Comicbook/TheAuthority are [[LegacyCharacter spiritual successors]] of the Changers' Doctor Fate and Green Lantern analogues; despite having them as well as Apollo and Midnighter on board, the team is not actually Justice League-like at all.
** ''Planetary/Authority: Ruling the World'' also features [[EldritchAbomination nasty tentacly Lovecrafty versions]] of the Authority for about one panel. The Wildstorm universe is absolutely lousy with this kind of thing.
** They even riffed on themselves, really. In the Monarchy series (basically tl;dr in comic book form) the bad guys were a parody of the Authority...kind of. Really, their personalities weren't that far removed from the originals, the main difference was they were all reptiles and/or Lovecraftian monsters...for some reason, it was never very clear. Apparently [[TechnoBabble the Carrier spread the Authority's "bad vibes" through the Bleed or something]]. It was a [[SoBadItsGood shitty comic]], ok, no one knows what the hell The Monarchy was about.
*** They were the Authority of a parallel universe. In ComicBook/StormwatchPHD Jackson says that the Doctor spiked his drink (LSD/drug trip) at the Carrier party hinting it was Jackson wanting to be the "authority" and all the crazy situations they get into. He got over it. It seems as of Wildcats #22 the Monarchy is indeed real but the book and the ending still does not make any sense in the Wildstorm Universe.
** In Creator/GrantMorrison's ''Marvel Boy'' series, there's a brief bit where we see an Authority-inspired AlternateUniverse, complete with a [[{{Genderflip}} female]] Comicbook/NickFury who looks like Jenny Sparks.
* Then there was the ComicBook/AmalgamUniverse CrisisCrossover (sort of) that resulted from the Marvel vs. DC storyline - Amalgam Comics being an Alternate Company of Marvel ''and'' DC, whose characters were ''[[FusionDance pairs of]]'' Marvel and DC characters (Dark Claw, for example, was Batman mixed with Wolverine).
* A minor DC villain, Zuggernaut, is obviously based on the Manga/{{Guyver}}. What's odd is that the five issues he was in came out in the very late 80s, before the campy movies debuted and before America really heard of the franchise. (Most likely the author read the manga, which did not get a major translation until the early 90s to tie into the movies.)
* DC's Rampage has a similar set of powers and origin to Marvel's Hulk.
** Some fans have also said that Doomsday is DC's Hulk equivalent in terms of power and appearance.
* Marvel's SelfDemonstrating/{{Deadpool}} looks suspiciously like DC's Comicbook/{{Deathstroke}}, both of them starting off as evil mercenaries; even their names are similar (Wade Wilson and Slade Wilson respectively, though Wade was not named until years and many writers after his intro) but through CharacterDevelopment, and Deadpool's NoFourthWall ability, they're now completely different from each other.
** Acknowledged in ''Superman/Batman'''s first annual, written by former Deadpool writer Joe Kelly, which involves the heroes fighting both Deathstroke and their {{Evil Counterpart}}s. Deathstroke's good counterpart from the same universe as the villains is portrayed as being an obvious CaptainErsatz of Deadpool, complete with the regeneration powers and smart-alec attitude.
** There's an old joke amongst comic fans: "Where you you practice your Deathstroke? In the Deadpool."
* ComicBook/ArchieComicsSonicTheHedgehog is full of these, having met in-universe versions of characters from ''Anime/DragonBallZ'' and ''Anime/ScienceNinjaTeamGatchaman'', as well as other comic companies.
** For a specific straight example of this trope, there's the villain [[MagnificentBastard Mammoth Mogul]], who is more or less an {{Expy}} of DC's VandalSavage.
** ''ComicBook/SonicTheHedgehogMegaManWorldsCollide'' invokes this on the "Rivals" variant covers, which features Sonic and Mega Man, Proto Man and Knuckles, and Bass and Shadow. In the comic itself, Metal Sonic is paired off with both Bass (as TheDragon to their respective doctors) and the Copy Robot (as {{Evil Knockoff}}s).
* Cross-Pacific example! A oneshot issue of ''Comicbook/ThePunisher'' called ''Assassin's Guild'' has the titular AntiHero killing alternate versions of Franchise/LupinIII and his gang.
** And in a back-matter side story in an issue of ''[[Comicbook/XMen X-Men Classic]]'' (a series that reprinted the Creator/ChrisClaremont run of ''ComicBook/UncannyXMen'' with new stories often enhancing the main feature or focusing on a particular character), Sean Cassidy/Banshee, while still an Interpol agent, is on the trail of a jewel thief called [[Franchise/LupinIII Arsene]] and his gang, who just coincidentally look like Jigen and Goemon.
* Another {{anime}}-to-American-comics example: Japanese super-team Big Science Action in Franchise/TheDCU features pastiches of Series/{{Ultraman}}, Manga/AstroBoy, Kaneda from ''Manga/{{Akira}}'', and the [[HumongousMecha robots]] from ''Anime/MobileSuitGundam''.
** And another: there's a Japan-based hero team at Marvel called '''Big Hero 6'''. One member was called ''Honey Lemon'' and is believed to be based somewhat on Anime/CuteyHoney.
** Jiro Osamu, the Comicbook/{{New 52}} version of [[Comicbook/GrantMorrisonsBatman Batman Japan]] (formerly Mr. Unknown), is inspired by ''Series/KamenRider''.
** Skinbender from ''Comicbook/GhostRider'' is a pastiche of [[Manga/CodenameSailorV Sailor Venus]].
** The new Sentinels from the short-lived Comicbook/XMen spin-off ''Mystique'' were deliberately designed to resemble [[Anime/NeonGenesisEvangelion Evangelion Unit-02]].
** The MarvelMangaverse was big on this. Among the most obvious was Jonatha Storm (the {{Gender Flip}}ped version of the [[FantasticFour Human Torch]]) as Asuka Langley Soryu from ''NeonGenesisEvangelion''. She was even redesigned to look more like Asuka in the ''New Mangaverse'' series.
* An arc of Marvel's ''Comicbook/TheIncredibleHercules'' featured the Amazons as villains, and the main villain, Princess Artume, was an obvious stand-in for Franchise/WonderWoman (her name is that of the Etruscan Goddess of the Hunt, compared with the Roman one, Diana). It was revealed she had not been born from her mother, but had been created from a marble statue (Harder than clay... that Wonder Woman was made out of).
** Marvel seems to be attempting to make Artume's mother Hippolyta into their Wonder Woman equivalent. They've rechristened her "Warrior Woman" and have given her a costume clearly based off that of Wonder Woman.
** ComicBook/SheHulk is often hailed as Marvel's Wonder Woman counterpart, as noted on her page quote, and the two are often pitted against each other in crossovers and "Who Would Win?" debates. However, it can be argued that Wonder Woman actually has more in common with ComicBook/CaptainAmerica, despite being different genders. See the Analysis page.
* In TheEighties, the ComicBook/TeenTitans teamed up with a group called the [=ReCombatants=] who bore a similarity to Eclipse Comics' [=DNAgents=] (the name is a pun on "recombinant DNA"). At the same time, the [=DNAgents=] teamed with the members of Project: Youngblood (no connection to Creator/RobLiefeld's later [[Comicbook/{{Youngblood}} team of the same name]], which was ''also'' a take on the Titans).
* The Franchise/TeenageMutantNinjaTurtles [[Comicbook/TeenageMutantNinjaTurtlesMirage comic book]] and [[WesternAnimation/TeenageMutantNinjaTurtles2003 cartoon]] have The Justice Force, yet another Justice League A.C.E. About half its members ape Justice Leaguers to some extent, with the most blatant being Green Mantle, a parody of Green Lantern on everything from costume to civilian name to comic book cover.
* In Thom Zahl's romance comic ''Webcomic/LoveAndCapes'', the hero, his best friend, and his ex-girlfriend are clear {{exp|y}}ies of Franchise/{{Superman}}, Franchise/{{Batman}}, and Franchise/WonderWoman respectively.
** All of the super heroes in ''Love and Capes'' are thinly veiled A.C.E.s, and they're not all based on DC characters. The whole thing is a super hero parody in sitcom form.
* ''Big Bang Comics'' eats this trope for breakfast, lunch, and dinner, and has several snacks along the way. ''Every'' BB character is an A.C.E. of some [[TheSilverAgeOfComicBooks Silver Age]], usually DC, character. A few qualities are mixed and matched, but most are very recognizable.
** Similarly, Creator/AlanMoore's ''Comicbook/NineteenSixtyThree'' solely featured A.C.E.s of classic Marvel characters; Mystery Incorporated, for instance, forms a perfect 1:1 likeness to the Fantastic Four (Planet = The Thing, Crystalman = Mr. Fantastic, Kid Dynamo = The Human Torch, Neon Queen = Invisible Woman). Additionally, U.S.A. is ComicBook/CaptainAmerica, the Fury is Daredevil/Spider-Man, N-Man is the Hulk, and Hypernaut is a combination of Iron Man, the ComicBook/SilverSurfer, and (for variety's sake) the Green Lantern. Joined by Infra-Man and Infra-Girl, they form a counterpart team to the original Avengers.
* Many Creator/ImageComics characters are these. Comicbook/{{Spawn}} is officially based on Comicbook/{{Venom}} and the Prowler (the latter mainly in design and origin and the former in powers and personality) and detective Sam Burke is Harvey Bullock with another name. Omni-Man and ''ComicBook/{{Invincible}}'' are DarkerAndEdgier Superman and {{Superboy}} equivalents, and many Invincible villains are similar to Spider-Man enemies (the Elephant is an obvious Rhino analogue, Doc Seismic is the Shocker, etc.). There's also Comicbook/{{Youngblood}}, which was originally Creator/RobLiefeld's pitch for a Teen Titans series before becoming their own characters in Image. Comicbook/{{Supreme}} is a dubiously in-continuity version of Superman throughout the ages. And Doc Rocket is Jesse Quick.
* Most characters from ''VideoGame/FreedomForce'' and ''Freedom Force vs 3rd Reich'' are analogues of famous Marvel/DC characters. We have Minuteman (ComicBook/CaptainAmerica), the Ant (Franchise/SpiderMan), Quetzalcoatl (Thor with little [[Comicbook/{{Shazam}} Captain Marvel]]), Law & Order (Comicbook/CloakAndDagger), Bullet (Franchise/TheFlash), Tombstone (Comicbook/GhostRider + Comicbook/ThePunisher + Comicbook/{{Deadman}}) and many others. Villains also fill in this trope with Time Master (Comicbook/{{Galactus}}), Pan (Comicbook/{{Loki}}), and Blitzkrieg (Leader[=/=]RedSkull).
** Although Time Master is probably closer in look and deed to Kang the Conqueror.
** WordOfGod says that Tombstone is their Batman, but his biggest influence seems to be Comicbook/TheSpectre.
* LessThanThreeComics is full of these. Both Uncle Sams (ComicBook/CaptainAmerica), Thunderbolt ([[Comicbook/TheMightyThor Thor]]), Blackbird (Franchise/{{Batman}}), and Mr GL (Franchise/TheFlash) to name a few.
* Comicbook/ThePunisher took the character of Mack Bolan, Literature/TheExecutioner, from a series of men's fiction novels written by Don Pendleton and translated it into comic book form. Family killed by the mob, swears revenge, becomes a vigilante and winds up taking on every type of bad guy in the world.
* PerryMoore's teen novel ''Literature/{{Hero}}'' has a superhero group called the League, which as you might suspect has a line-up full of very blatant A.C.E.s of the Justice League (and a brief cameo from a Captain America-equivalent), though the main character and his fellow new recruits are originals.
* Aaron Williams's Comicbook/PS238 is ''made'' of this trope, with elementary-school versions of Franchise/{{Superman}} ("Captain Clarinet"), Franchise/GreenLantern ("Emerald Gauntlet"), Franchise/{{Batman}} ("Moonshadow"), Comicbook/{{Spawn}} ("Malphast"), [[ComicBook/TheSandman Morpheus/Dream]] ("Murphy"), ComicBook/PlasticMan ("Polly Mer"), Franchise/SpiderMan ("The Flea"), and Comicbook/IncredibleHulk (Bernard, who hasn't selected a name, probably because he's stuck in Hulk form). There are also some adult versions, as several of the kids have parents (and Moonshadow has a mentor) who represent the same superheroes they do.
* Nikolai Dante, from ''Comicbook/TwoThousandAD'', ran into versions of the ComicBook/FantasticFour and ComicBook/CaptainAmerica in the "Amerika" arc.
* It didn't start off like this but ''ComicBook/FiftyTwo'' DC's Monitors are basically Creator/GrantMorrison's version of Marvel's Watchers.
* The relationship between DC's Comicbook/GreenArrow and ComicBook/BlackCanary is mirrored in Marvel's Comicbook/{{Hawkeye}} and ComicBook/{{Mockingbird}}. Their weapons and personalities are also all similar.
** Though they [[DivergentCharacterEvolution ended up becoming very different from their DC counterparts]], on a purely conceptual level, Hawkeye and Comicbook/{{Quicksilver}} basically started off as "Comicbook/GreenArrow and Franchise/TheFlash [[XMeetsY if they were villains]]".
* Angel from the Comicbook/XMen or Comicbook/TheFalcon could arguably be seen as the Marvel equivalents of Comicbook/{{Hawkman}}. The latter was even shown battling Hawkman on one of the ''Comicbook/JLAAvengers'' covers.
** As mentioned above, Nighthawk was pushed as Marvel's equivalent of Hawkman for a while. ''WesternAnimation/JusticeLeague'' even had Hawkgirl (Hawkman's DistaffCounterpart) as Nighthawk's stand-in for the show's version of TheDefenders.
** In the Golden Age, Marvel's (Timely at the time) Red Raven could be seen as their answer to Hawkman.
* DC has Amazo and Marvel has the Super-Adaptoid.
* Marvel has the ComicBook/{{Thunderbolts}} while DC has the Comicbook/SuicideSquad. Both teams are headed mostly by reformed villains or bad guys forced to fight crime.
* Marvel and DC have two futuristic superhero teams with ties to the present continuities: the original Comicbook/GuardiansOfTheGalaxy and the ComicBook/{{Legion of Super-Heroes}}. Both teams are vastly different but share the same concept as well as "modern" versions of said teams: the modern Guardians and L.E.G.I.O.N.
* In later years Marvel has been trying to play up Comicbook/MsMarvel as their Franchise/WonderWoman, even though she started as their Comicbook/{{Supergirl}}. ComicBook/{{Storm}} is sometimes thought to be a better equivalent to Wonder Woman as they are both the most popular female heroes of the companies and fought against each other in a crossover.
* DC's Cassandra Cain (Comicbook/{{Batgirl|2000}}) and Marvel's {{X-23}} are very similar in many ways, which has been noted by fans. To clarify: they were both [[{{Tykebomb}} raised as assassins]] and had really crappy childhoods, they are both [[NoSocialSkills severely lacking in social skills]] because of that, they have similar relationships with their father/mentor (depending on which girl you're talking about), they have similar skill sets and [[WaifFu fighting styles]], and they're both rather dark and intimidating in looks/costume design. On the other hand, X-23 is superpowered while Batgirl [[BadassNormal is not]], and X-23 has a DarkActionGirl personality while Batgirl is quite [[ThouShaltNotKill the]] [[CuteMute opposite]].
* As Hispanic (or Half-Hispanic) replacements for insect (or arachnid) based characters created (or co-created) by Creator/SteveDitko this claim has been made about [[ComicBook/BlueBeetle Jaime Reyes]] and [[Comicbook/UltimateSpiderMan Miles Morales]].
** Similarly, some fans see the Jaime Reyes version of Blue Beetle and the Sam Alexander version of Comicbook/{{Nova}} as counterparts. They're both good natured Mexican-American teens from border states who got their powers from extraterrestrial artifacts. Their books also share the same comedic, LighterAndSofter tone.
* In the introduction of "ComicBook/TheJudasContract" ''ComicBook/TeenTitans'' paperback, Marv Wolfman says he was banking on a perception of this by readers. Chris Claremont had recently introduced young, cute, spunky, and slightly bratty Kitty Pryde to his ''[[Comicbook/XMen Uncanny X-Men]]'' to much positive reception. So when the young, cute, spunky, and slightly bratty Terra joined the Titans, people assumed she would be much the same. [[spoiler:From the beginning though, it was clear that Terra was absolutely opposite in personality from Kitty, constantly lying to and provoking her teammates and eventually revealed to be TheMole for Titans arch-enemy Deathstroke and a full-blooded sociopath to boot. Wolfman admitted he was totally banking on the shock value of a "Kitty Pryde turns evil" revelation.]]
* "Shiner", a comic strip from Comicbook/WhizzerAndChips by the publishers IPC, about a boy who always gets into fights, is very similar to an older strip in TheBeano from rival publisher Creator/DCThomson called Scrapper. The strip ran in the 1950s but it was a spinoff from "Lord Snooty and His Pals" focusing on one of his pals. Unsurprisingly this pal is called Scrapper, who was one of Snooty's original pals, first appearing in the Beano's first issue in 1938 and still making appearances in the Lord Snooty strip until the late 80s. Another strip in another of DC Thomson's comics, TheBeezer, had a strip coincidentally called "Scrapper", also about a boy who always got into fights; unlike ComicBook/TheBeano strip of the same name this strip ran at the same time as Shiner appeared.
* In terms of resident [[SuperSpeed speedsters]], DC has Franchise/TheFlash and Marvel has Comicbook/{{Quicksilver}}. Although there are beings capable of super-speed in both universes, both men are ''the'' best-known speedsters for their respective sides, both are considered the fastest, and they've been paired against each other in crossovers (which of them will win depends on the story and/or [[PopularityPower reader voting]]). The major differences between them include the fact that the Flash is a LegacyCharacter (at least four different individuals in DC's comic timeline have inherited the title from the Golden Age to now) whereas Quicksilver is the only known individual whose sole power is moving really fast; Flash is unquestionably a hero, whereas Quicksilver's gone through the HeelFaceRevolvingDoor several times; and Flash gained his speed through a FreakLabAccident (Speed Force connection notwithstanding), whereas Quicksilver got his speed by virtue of being a mutant. Another key difference between them is that The Flash can run at the speed of light, whereas Wolverine's claws are unsheathed at a faster speed than Quicksilver can run.
* ComicBook/{{Static}} and Franchise/SpiderMan. The main difference besides powers being that Static is an ethnic minority and deals with gangs more than jocks/bullies. Even [[WordOfGod confirmed]] by the late Creator/DwayneMcDuffie to be a modern reinterpretation of Spider-Man, that he came up with during his time working at Marvel, but it didn't go through 'til he published it under MilestoneComics, which DC eventually bought, making him the A.C.E. for two companies opposed to Marvel. Power wise, the much more powerful grown up Static is about the same as SelfDemonstrating/{{Magneto}}.
* Mogo The Living Planet, DC's answer to Ego The Living Planet, though more well known as he is a Franchise/GreenLantern.
* Comicbook/DoctorFate and Comicbook/DoctorStrange, DC and Marvel respectively, both of whom have been referred to as "The Sorcerer Supreme" though it's the latter's official title. Fate is a legacy character, however, and Strange actually is a medical doctor (former surgeon).
* ComicStrip/DanDare from the Eagle had a couple; one was Captain Condor in the Lion and another was David Garratt which appeared in Collins Boys' [[TheChristmasAnnual Annual]]. Eventually the publisher of the Lion bought the Eagle and the two [[ComicsMerger comics merged]] although by that time both Captain Condor and Dan Dare no longer appeared.
* Not a character but a series, DC's ComicBook/TinyTitans can be seen as an answer to Marvel's ComicBook/MiniMarvels. The difference being that ComicBook/TinyTitans features the sidekicks as kids, whereas ComicBook/MiniMarvels features EVERY superhero as a kid ([[VagueAge or not]]).
* [=DC=]'s {{Robin}}s I & II and Marvel's BuckyBarnes. Bucky started off as a Timely Comics attempt to bottle the lightning success of the Boy Wonder, and later, he and Jason Todd fulfilled the DeadSidekick role. Bucky and Jason came back to life as gun-toting bad boys around the same time, and Bucky and Dick took over their partners' iconic roles around the same time. Most recently, Dick ditched his costume identity, Nightwing, to become a black ops spy with a hot lady partner, like Bucky and BlackWidow.
* DC has Hiro Okamura while Marvel has Amadeus Cho, both Asian TeenGenius characters.
* The short lived Ultraverse from Malibu Comics had plenty of these. Ultraforce (Avengers), Exiles (X-Men) and Prime (The Hulk).
[[/folder]]

[[folder:Film]]
* During the GoldenAgeOfHollywood, film stars and other talent were normally contracted to a single studio. Sometimes one studio lent a performer or director to another studio, but in other cases, studios sought out performers in hope of replicating other studios' successes.
** In response to [[TwentiethCenturyFox 20th Century Fox]]'s success with child star ShirleyTemple, WarnerBrothers signed and cultivated SybilJason.
** SamuelGoldwyn brought Soviet film actress AnnaSten to Hollywood in 1932, intending her to compete with [[MetroGoldwynMayer MGM]]'s GretaGarbo and {{Paramount}}'s MarleneDietrich. Sten failed to match these women's successes.
[[/folder]]

[[folder:Live-Action TV]]
* ''Franchise/StarTrek'' and ''Series/DoctorWho'' have a similar relationship with their monsters, most notably with the Cybermen and The Borg.
* When [[http://tvtropes.org/pmwiki/pmwiki.php/Creator/NBC?from=Main.NBC NBC]]'' attempted to run a TV series based on the movie [[Film/FerrisBuellersDayOff Ferris Bueller's Day Off]], [[http://tvtropes.org/pmwiki/pmwiki.php/Creator/Fox?from=Main.Fox Fox]] countered with the much more successful [[Series/ParkerLewisCantLose Parker Lewis Can't Lose]].
* When [[http://tvtropes.org/pmwiki/pmwiki.php/Creator/ABC?from=Main.ABC ABC]] aired a TV series based off of [[Film/AnimalHouse Animal House]], [[http://tvtropes.org/pmwiki/pmwiki.php/Creator/NBC?from=Main.NBC NBC]] countered with [[http://en.wikipedia.org/wiki/Brothers_and_Sisters_(1979_TV_series) Brothers and Sisters]] and [[http://tvtropes.org/pmwiki/pmwiki.php/Creator/CBS?from=Main.CBS CBS]] countered with [[http://en.wikipedia.org/wiki/Co-Ed_Fever_(TV_series) Co-Ed Fever]].
* Parodied on ''Series/TheDailyShow''. When Jim Cramer went on various Creator/{{NBC}} shows to defend himself against attacks from Jon Stewart, Stewart countered by inserting himself onto various Viacom shows. This included ''WesternAnimation/DoraTheExplorer'' and {{MTV}}'s ''Real Life''.
* Series/TheTonightShow has a CBS equivalent in [[Creator/DavidLetterman The Late Show]]. Similarly, CBS's ''Series/TheLateLateShow'' can be seen as equivalent to NBC's LateNight.
* [[Creator/DCComics DC]] vs. [[Creator/MarvelComics Marvel]]: TV Edition. ''Series/AgentsOfSHIELD'' has Leo Fitz and Jemma Simmons (aka [[TheDividual Fitzsimmons]]) while ''{{Series/Arrow}}'' [[SharedUniverse and]] ''[[Series/TheFlash2014 The Flash]]'' have Cisco Ramon and Caitlin Snow. Both are male/female pairs of quirky scientists in which the man specializes in mechanical engineering while the woman specializes in biochemistry.
[[/folder]]

[[folder:Music]]
* Due to Creator/DisneyChannel and Creator/{{Nickelodeon}} having affiliations with some record labels (Walt Disney Records/Hollywood Records for the former and Sony Music[=/=]Creator/ColumbiaRecords for the latter), this is inevitable. Examples include:
** Music/TheJonasBrothers or Music/AllstarWeekend to ''Series/BigTimeRush''.
** Music/SelenaGomez and Music/DemiLovato to Music/MirandaCosgrove and Music/VictoriaJustice, respectively.
* The Creator/{{Disney}} song "When You Wish Upon a Star" is compared to the Creator/JimHenson song "The Rainbow Connection". This is pointed out in the TV special ''The Muppets at Walt Disney World''.
* In the [[TheRoaringTwenties late 1920's]] Creator/{{M|etroGoldwynMayer}}GM had a musical revue with a hit song, "Singing in the Rain". Creator/WarnerBros, on the other hand, had a hit song called "Singing in the Bathtub". Both would be immortalized later on, MGM's song through it's use in the [[Film/SinginInTheRain Gene Kelly movie in the name name]], Warner's song through its use in numerous ''WesternAnimation/LooneyTunes'' cartoons.
[[/folder]]

[[folder:Myths & Religion]]
* The ancients found equivalent deities in every nation's religions, using the ''interpretatio graeca'', in which any given foreign deity was equated to a Greek one, or the ''interpretatio romana'', in which a foreign deity was equated to a Roman one. For example, the Semitic Astarte was taken as the equivalent of Greek Aphrodite; the Egyptian Amon was taken as the equivalent of Roman Jupiter. Sometimes syncretic temples were consecrated to the fusion of both gods into a single cult; for example, during the Roman period in Egypt, temples were built to Jupiter-Ammon.
* Most Indo-European mythologies have very similar gods, either as the result of them having their origins in a single ancient religion or because both are personifications of the same concept. Examples include [[ClassicalMythology Hades]] and [[FinnishMythology Tuoni]], Apollo and [[NorseMythology Freyr]], and Zeus and [[HinduMythology Indra]].
* Thanks to cultural syncretism, and on rare occasions, complete coincidence, Christianity shares many similarities with various other (older) religions. {{Jesus}} in particular seems to have several counterparts in other cultures, which makes a lot of sense if you think about it - most notably Horus, Mithra, and Dionysus (which are also similar to each other), all of which come from mythologies Christianity incorporated numerous elements of.
** Actually the similarities with said characters are few and far between. More often they only similar in the most basic senses of the words. Said similarities are only claimed due to them being blown out of portion by writers looking for a connection. Often things which are claimed as the same are not at all alike, for instance a parallel is drawn between the use of Bread and Wine by Dionysus and Christ's followers, however for Dionysus it was a symbol of hedonism and self pleasure, Dionysus being the god of such things, while with Christ it is used to represent him giving his body and blood to his followers. All in all, most similarities are rarely as similar as its sometimes claimed and there is very little evidence of them taking inspiration from each other.
** Bread and wine were holy as far back as Melchizidek, possibly as far back as when they were invented. Crosses, too, were holy before Christ died on one. The Stations of the Cross were inspired by Mithraic temples, holy water by Celtic paganism, wedding rings and churches consecrated to particular saints by Roman paganism; the idea of the Rosary originated with Buddhism, and St. Francis of Assisi was inspired by Islam's five daily prayers to create the Angelus. But inspiration cuts in many directions; Sol Invictus was an effort to make a Roman Christ (Toynbee has a fair bit to say about this, as well as about Mithraism), and the Buddhists learned illumination from the Nestorians.
[[/folder]]

[[folder:Pinball]]
* Two of the playfields in Digital Interactive's ''VideoGame/PinballDreams'' are direct copies of PhysicalPinballTables from Creator/WilliamsElectronics -- "Steel Wheels" is a copy of ''Bad Cats'', while "Nightmare"/"Graveyard" is a copy of ''Pinball/Terminator2JudgmentDay''.
* Many early [[DigitalPinballTable computer pinball games]] were near-direct copies of arcade pinball machines:
** ''VideoGame/RasterBlaster'' is a digital copy of ''Pinball/{{Firepower}}''.
** ''VideoGame/DavidsMidnightMagic'' is a digital copy of ''Pinball/BlackKnight''.
** ''Night Mission Pinball'' is largely derived from ''Pinball/{{Flight 2000}}'', though there are some notable differences.
* The Pinstar conversion kit ''Pinball/{{Gamatron}}'' is essentially a copy of Creator/SternElectronics' ''Pinball/{{Flight 2000}}'', using the same software and a minor variant of the playfield. Justified in that Pinstar's president used to run Stern Electronics.
* The layout and design of Creator/DataEast's ''Pinball/JurassicPark'' is highly reminiscent of that for Creator/WilliamsElectronics' ''Pinball/{{Whirlwind}}''.
* The entire ''VideoGame/EpicPinball'' series for MS-DOS computers is an Alternate Platform Equivalent to the ''VideoGame/PinballDreams'' series on the {{Amiga}}.
* Some players see the "Tower" table of ''VideoGame/RuinerPinball'' is Creator/{{Atari}}'s equivalent of ''VideoGame/DevilsCrush''.
* Four months after the release of Creator/WilliamsElectronics' not-quite-a-pinball ShootEmUp ''Pinball/{{Hyperball}}'', Creator/{{Bally}} released ''Rapid Fire'', a nearly identical game with minor aesthetic changes. Williams employees internally derided it as [[SerialNumbersFiledOff "Operation Xerox".]]
[[/folder]]

[[folder:Pro Wrestling]]
* Wrestling/{{Demolition}} were an Alternate Company Equivalent version of Wrestling/TheRoadWarriors. Amusingly both teams ended up in the Wrestling/{{WW|E}}F in 1990 resulting in Demolition matches with the Legion of Doom. The Powers of Pain, initially created as {{Evil Counterpart}}s of the Road Warriors in 1987 for Jim Crockett Promotions, were quietly split up in the meantime.
* Abyss can be considered the Wrestling/{{TNA}} version of Wrestling/{{Kane}}.
** Unintentionally, Wrestling/AJStyles and Wrestling/JohnCena. Both debuted in 2002, were the faces of their company, wore colourful attire and had a career degeneration in 2012 and a revival in 2013
* By being inept wrestlers and shown to be good lawyers, Joseph Park[[note]]actually a second persona of Abyss; the two were {{kayfabe}} brothers[[/note]] and David Otunga[[note]]a real-life lawyer, with a [[IvyLeague Harvard Law]] degree to boot[[/note]] have become this in TNA and WWE.
* Originally AAA's La Parka Jr. was the Alternate Company Equivalent of Wrestling/{{WCW}}'s La Parka (though the latter started in AAA, and thus they owned the mask). When WCW's La Parka joined CMLL, he was forced to become L.A. [=ParK=], Alternate Company Equivalent to the now Jr-lacking La Parka.
* WWF's Wrestling/DGenerationX were created to rival WCW's Wrestling/NewWorldOrder. The popularity of the [=nWo=] meant that WCW was beating WWF in the ratings, and Wrestling/VinceMcMahon couldn't let that happen. The main creative players behind the [=nWo=], Wrestling/KevinNash and Wrestling/ScottHall, are best friends with the main guys who came up with DX, Wrestling/TripleH and Wrestling/ShawnMichaels. They were all originally in WWF together as a backstage group known as Wrestling/TheKliq. As a result, both groups had some similar mannerisms such as the crotch chops, the wolf hand signal, and l[[LeaningOntheFourthWall eaning on the 4th wall]], referencing their counterparts.
* Wrestling/{{Sting}} in WCW and Wrestling/UltimateWarrior in WWF. Both were frequent main event players who often played second bananas to the top guy of their promotion (Wrestling/RicFlair in WCW and Wrestling/HulkHogan in WWF) but held the torch for a period of time. Ultimate Warrior and Sting started off as a tag team before they got into the major leagues, and were well-known for their face paint and overly toned and tanned physiques. Both men kept these traits in their major companies. Sting's initial WCW gimmick was that of a surfer while Ultimate Warrior's orange skin, long hair, and frequent use of the word "dude" implied he was some sort of surfer type. Their early theme songs are even both take offs of "Seek and Destroy" by Music/{{Metallica}}. Sting eventually became known more as an agile technical wrestler after being mentored and groomed by Flair while Ultimate Warrior was a power wrestler who would allegedly get tired after doing his trademark entrance of sprinting to the ring. Ultimate Warrior would come to WCW for a short stint and inherited Sting's penchant for gaudy trench coats. They would reunite for a tag team match against Hulk Hogan and Wrestling/BretHart making for a great contrast of their styles, such as Sting's more simple red and black clothes and Ultimate Warrior's vaguely military tie-dye attire.
[[/folder]]

[[folder:Toys]]
* Bandai's Machine Robo line of TransformingMecha (later licensed to Tonka as the Gobots) to Hasbro/Takara's Franchise/{{Transformers}}. Made even more confusing by the fact that Hasbro later acquired the Gobots license, but not the one for the original Machine Robo.
** To make matters more confusing, since Hasbro's acquisition of Tonka, Go-Bots occasionally show up in Transformers: Cy-Kill and Scooter were both killed by Jhiaxus, Cop-Tur and Leader-1 are Minicons (possibly homages rather than ACES), and Crasher (under the name Fracture, sometimes) has officially crossed over and leads a squad of Decepticons, and even has a toy out.
* A number of companies tried to make their own equivalents to Mattel's {{Franchise/Barbie}}. One notable example is Hasbro's Maxie. Although {{Jem}} predated her, she was primarily music themed, with Jem mainly shown as a singer (although Hasbro had planned to have Jem "branch out" at one point before the toyline was discontinued). Maxie is a much closer equivalent as a girl featured in many different roles (although she is mainly a high school student), though not as many as Barbie.
** {{Bratz}} sort of counts, but their main feature is removable feet, so they can wear different shoes. There's also the Moxie Girlz from the same company.
** Takara's Licca-chan has often been called "the Japanese Barbie". She's just as famous in Japan as Barbie is in the U.S.. Another doll made by Takara, Jenny, actually started out as Barbie before she got renamed sometime in the 1980s.
** Pedigree Toys' Sindy is the UK equivalent, especially in TheEighties. When she was first launched in TheSixties, she had a design that suggested she was the same age as the child playing, rather than the 20something Barbie. The most recent Sindy doll from New Moon has returned to that.
* Plastic-bricks-that-click-into-each-other construction toys other than {{Lego}}:
** Mega Brand's Mega Bloks.
** Kre-O from Hasbro, including Kre-O versions of other Hasbro properties like ''Franchise/{{Transformers}}'' and ''TabletopGame/DungeonsAndDragons'', and the license for ''Franchise/StarTrek''.
** Character Building, from the UK company Character Options, with licensed sets for ''Series/DoctorWho'', ''WesternAnimation/BenTen'', and [[BritsWithBattleships the British armed forces]].
[[/folder]]

[[folder:Video Games]]
* This also shows up in {{Fighting Game}}s. For example, we have Mai, Yuri, Chun-Li and Sakura, the first two from Creator/{{SNK}}'s ''VideoGame/TheKingOfFighters'' series and the latter two from Creator/{{Capcom}}'s ''Franchise/StreetFighter'' series. A great deal of {{lampshad|eHanging}}ing is done in the pre-fight conversations of ''VideoGame/SNKVsCapcomSVCChaos'', as the characters who resemble each other comment on the similarities.
** [[JokeCharacter Dan Hibiki]] of the ''Franchise/StreetFighter'' series was created as a [[TakeThat parody]] of [[VideoGame/ArtOfFighting Ryo Sakazaki and Robert Garcia]], with some of Yuri's mannerisms thrown in. Similar to the above example, Dan is frequently mistaken for Robert in the crossover games due to a pronounced (and intentional) resemblance, and is also considered a counterpart of fellow goofball [[VideoGame/FatalFury Joe Higashi]].
** Of course, Dan was a response to Ryo and Robert, who were originally made as A.C.E.s of ''SF'''s Ryu and Ken. This isn't particularly surprising, considering that the men behind ''VideoGame/ArtOfFighting'' (Creator/HiroshiMatsumoto, Creator/TakashiNishiyama) were also responsible for ''Franchise/StreetFighter'' in the first place. (Furthermore, Ken's wealth and kick-happy style was established long after ''Art of Fighting'' came out, whereas Robert was always like this.)
** ''VideoGame/SNKVsCapcomMatchOfTheMillennium'' goes one step further; picking one character (ex. Ryu) will result in you fighting your Alternate Company Equivalent (ex. Kyo) just before the final match. At least one of them is even a case of DistaffCounterpart (Guile and Leona).
** The similarities between [[VideoGame/StreetFighterAlpha Sakura Kasugano]] and [[VideoGame/TheKingOfFighters Shingo Yabuki]], both being [[MartialArtsHeadband headband-wearing]] [[OrdinaryHighSchoolStudent high schoolers]] who [[HeroWorshipper idolize]] the main hero and [[MovesetClone emulate their fighting style]], are so pronounced, that with the year and a half gap between their respective debuts, it wouldn't be surprising if Shingo was deliberately designed to be Sakura's [[DistaffCounterpart Spear Counterpart]].
** All these years later, and Capcom and SNK are ''still'' doing this. Back in 2000, SNK introduced [[VideoGame/TheKingOfFighters Vanessa]], a single FieryRedhead mom with noticeable... assets who works as an ActionGirl secret agent. Fast forward nine years later, and Capcom introduces [[VideoGame/StreetFighterIV Crimson Viper]]... A single FieryRedhead mom with noticeable assets who works as an ActionGirl secret agent.
** The recursive example of Iori-Remy-Ash Crimson. Remy, from ''VideoGame/StreetFighterIII'', was plainly designed to resemble SNK characters, Iori Yagami in particular, but given charge-based moves to differentiate him/establish him as ''III'''s Guile counterpart. Then ''KOF 2003'' debuts Ash Crimson, an effeminate bishonen with charge-based moves who is clearly designed to resemble Remy. Both characters are from France as well, adding another parallel.
** A video game example: SNK's ''[[VideoGame/FatalFury Garou: Mark of the Wolves]]'' (1999) to Capcom's ''VideoGame/StreetFighterIII'' (1997-1999). Both are critically praised, well-balanced, highly technical fighters known for pushing the technological capabilities of 2D fighters at the time and their soundtracks. In addition, many of the mainstays from previous games were PutOnABus (but still made cameos) to emphasize the [[OriginalGeneration new roster]] (''III'' only had Ryu and Ken at first, followed by Akuma in ''2nd Impact'' and Chun-Li in ''3rd Strike'', while Terry Bogard was the ''only'' returning character in ''Garou''; both games, however, featured analogues to previous fighters). The two games even featured similar defensive concepts: Parrying (Blocking in Japanese) and Just Defending.
*** Few know that ''VideoGame/ArtOfFighting 3'' had done it before either of them (although it lacks the TimeSkip factor present in both ''Garou'' and ''SFIII'', as well as the aforementioned defensive maneuvers).
** ''VideoGame/ArcanaHeart'' has a few blatant ones, as far as movesets go. The most blatant is lead Heart Aino, who has half of Ryu's moveset herself, and the other half on her default Arcana.
*** As of ''VideoGame/ArcanaHeart 3'', her moveset (sans arcana) mirrors [[VideoGame/BlazBlue Ragna the Bloodedge]] closely enough that the pair has been spotted on a date in an official AprilFools crossover.
** ''VideoGame/TheKingOfFighters'' roster welcomed squeaky, half-insane Muay Thai asshole Hwa Jai, right after the ''Super VideoGame/StreetFighterIV'' roster welcomed squeaky, half-insane Muay Thai asshole Adon. Although Adon was introduced before Hwa, Hwa was already pretty unhinged in his ''VideoGame/FatalFury'' debut in 1991 whereas Adon became so by way of his ''VideoGame/StreetFighterAlpha'' redesign in 1995.
** Midway gave us ''VideoGame/MortalKombatVsDCUniverse'', an IntercontinuityCrossover which features the alternate major comic book publisher and major fighting game franchise of TheNineties to the ''VideoGame/MarvelVsCapcom'' series.
*** Later happened when they made ''VideoGame/InjusticeGodsAmongUs'', which, while not not a crossover as it features DC characters ([[GuestFighter and one]] ''[[GuestFighter Mortal Kombat]]'' [[GuestFighter character]]), can be seen as an answer to ''VideoGame/MarvelVsCapcom3'', being released as the latter is played in tournaments and was made with the competitive scene in mind, which ''Marvel vs. Capcom 3'' is a big part of. They're both seen as superhero fighting games and the cover of ''Injustice'' features Batman fighting Superman over Green Arrow's dead body. However, Green Arrow's hood is up and the metallic hue of his skin make him resemble SelfDemonstrating/DoctorDoom, a commonly played ''Marvel vs. Capcom'' character in the competitive scene, giving the illusion that they're fighting over the dead body of the franchise they're rivaling.
** ''VideoGame/{{Tekken}}''[='s=] Asuka Kazama and her rival Emilie "Lili" de Rochefort draw frequent comparisons to the above Sakura and ''her'' rival from ''Street Fighter Alpha 3'', Karin Kanzuki. Because both rivalries involve two aspirant street fighters who happen to be high school students, with the second party being [[PrivilegedRival a wealthy heiress]] who loses to the first and obsesses over settling the score, [[DefeatMeansFriendship only to come to value the other girl's friendship]] (although Asuka and Lili are currently at the VitriolicBestBuds stage, with some [[FoeRomanceSubtext additional]] [[HomoeroticSubtext subtext]] on Lili's part), several fans feel it's more than a coincidence.
* ''DarkReign'' is a near equivalent of ''VideoGame/CommandAndConquer'', even if both games are very different in several ways.
** ''VideoGame/CompanyOfHeroes'' is analogous to ''VideoGame/CommandAndConquerGenerals'' at first, though now people are comparing it to ''VideoGame/MenOfWar''.
* Creator/FromSoftware unfortunately didn't have the rights to their own game, ''VideoGame/DemonsSouls'', so they made their own cross-platform spiritual sequel, ''VideoGame/DarkSouls'' which was quite popular and successful.
* Though their gameplay styles are very different (almost polar opposites, in fact), the ''Franchise/BioShock'' and ''VideoGame/{{Fallout}}'' series could be said to be counterparts of each other. Both have a similar style, playing off the culture and sci-fi visions of the future of early to mid-20th century "Golden Age" America while at the same time depicting what a hateful, nasty, paranoid mess it really was, one taking place in the past, the other in a future [[AfterTheEnd where said culture reached its]] [[WorldWarIII logical conclusion]]; both are sequels or {{Spiritual Successor}}s to hit computer games from TheNineties; both have soundtracks full of classic period music and their {{Aesop}}s, reflected by their gameplay and story, are mirror opposites of each other, the former being a linear narrative about slavery and the inevitability of fate while the latter is an open world with various different options and MultipleEndings, showing how one person can change history. On a smaller scale, while ''VideoGame/FalloutNewVegas'''s Robert House is mostly based on RealLife industrialist Howard Hughes, Bethesda makes no secret of the fact that he's partially inspired by Andrew Ryan, even giving you an achievement if you kill him with a golf club. Amusingly, they're even both played by actors whose most famous roles were opposite each other on ''Series/StarTrekDeepSpaceNine''.
* Creator/{{Sega}} had ''Congo Bongo'' as their answer to Creator/{{Nintendo}}'s VideoGame/DonkeyKong.
* The ''VideoGame/{{Battlefield}}'' franchise has been around since the early 2000s, but more recently has been aggressively marketed as EA's answer to the ''VideoGame/CallOfDuty'' franchise, with ''VideoGame/MedalOfHonor'' presumably there to pick up the slack in odd-numbered years.
** Likewise, ''VideoGame/{{Titanfall}}'' was funded by EA as a counterpart to Creator/{{Activision}} and its ''Call of Duty'' franchise.
* ''VideoGame/DarkCloud'' was seen as Creator/{{Sony}}'s answer to ''Franchise/TheLegendOfZelda'' series when it first came out, as with ''VideoGame/{{Killzone}}'' and ''Franchise/{{Halo}}''.
* ''VideoGame/PlayStationAllStarsBattleRoyale'' was Sony's crossover fighter equivalent of Nintendo's ''VideoGame/SuperSmashBros'', even acknowledging their inspirations and using the latter game's name as Creator/YouTube tags in pre-release videos.
** ''VideoGame/JumpSuperStars'' is another answer to ''Super Smash Bros.'', except with manga/anime characters from ''Magazine/ShonenJump''.
* The ''Franchise/KingdomHearts'' series introduced [[Disney/{{Fantasia}} Yen Sid]] as the BigGood and revealed he was a Keyblade Master. They then introduced another Keyblade Master, Master Eraqus, as Creator/{{Square|Enix}}'s counterpart to Yen Sid, his name being a corruption of Square backwards (as Yen Sid is Disney backwards) and had him resemble an eastern samurai-archetype as opposed to Yen Sid's western wizard-archetype, and had him resemble ''Franchise/FinalFantasy'' series creator Hironobu Sakaguchi.
* Creator/{{Gameloft}} has every game from their parent company Creator/{{Ubisoft}} copied.
* In a case where the company is just the developer, Creator/NaughtyDog and Creator/InsomniacGames frequently are matching each other in their current developments (it helps both companies even shared the same building for a while).
** PlayStation era: mascot platformers (ND: ''Franchise/CrashBandicoot''; Insomniac: ''Franchise/SpyroTheDragon'')
** PlayStation2 era: platformers focused on a duo (ND: ''Franchise/JakAndDaxter''; Insomniac: ''Franchise/RatchetAndClank'')
** PlayStation3 era: DarkerAndEdgier action games (ND: ''VideoGame/{{Uncharted}}, VideoGame/TheLastOfUs''; Insomniac: ''VideoGame/{{Resistance}}'')

[[/folder]]

[[folder:Western Animation]]
* ''WesternAnimation/BatmanBeyond'' has the "Terrific Trio", three people who gained superpowers in a [[FreakLabAccident scientific accident]]. The whole thing was a parody of the Comicbook/FantasticFour.
** To some extent, Terry and some of his Rogues Gallery are this to ''Franchise/SpiderMan'' and his villains: Terry/Peter Parker- young hero who has to WakeUpGoToSchoolSaveTheWorld and whose personal life suffers for it; Shriek/Shocker- inventor who didn't get credit for his work and so turned to crime- the difference in weaponry is soundwaves versus concussive force; Stalker/Kraven the Hunter- expert hunter who [[HuntingTheMostDangerousGame chooses the hero as a target]]; Spellbinder/Mysterio- villain with technology that makes him a MasterOfIllusion, although Spellbinder is partly supposed to be a high tech [[Characters/BatmanRoguesGallery Scarecrow]].
* ''[[WesternAnimation/JusticeLeague Justice League Unlimited]]'' did a homage to Marvel's Defenders; the original team had the Comicbook/IncredibleHulk, Comicbook/DoctorStrange, the Comicbook/SubMariner, ComicBook/SilverSurfer, and Nighthawk, while the homage had Solomon Grundy, DoctorFate, Comicbook/{{Aquaman}}, A.M.A.Z.O., and Hawkgirl. (Using Hawkgirl for Nighthawk is a bit odd, since Kyle himself is the main Marvel Universe version of the Squadron Supreme's Batman-character. But Grundy couldn't have called Batman "[[TheNicknamer Bird-Nose]]".)
** Alternatively, Hawkgirl could be considered an equivalent of Valkyrie, another early Defender.
** Another example is the episode [[Recap/JusticeLeagueUnlimitedS3E7PatriotAct]], which just loves this trope. First we get Spy Smasher stopping the Nazis from turning [[ComicBook/CaptainAmerica blond haired skinny kids into Super Soldiers]]. Next, we get General Eiling, a stand-in for [[ComicBook/TheHulk General Thunderbolt Ross]] taking the formula and becoming a PaletteSwap [[HilariousInHindsight version of the Hulk]] (purple body and green torn pants)
* In ''WesternAnimation/BatmanTheBraveAndTheBold'' [[TheFaceless The Faceless Hunter]] is the Herald for Starro just like [[ComicBook/SilverSurfer Surfer]] is for {{Galactus}}. The catch being he didn't ask for his planet to be ''spared'', he asked for it to be ''destroyed''!
* In early 2012, Creator/CartoonNetwork started a block called WesternAnimation/DCNation, featuring cartoons and shorts adapted from Creator/DCComics. Less than a month later, Creator/DisneyXD premiered a block called WesternAnimation/MarvelUniverse, featuring cartoons and shorts adapted from Creator/MarvelComics.
* From WesternAnimation/{{Ben 10}} Will Harangue an news anchor who is a clearly based of [[Franchise/SpiderMan J Jonah Jameson]] for his IrrationalHatred for Ben, except he would try to attack Ben if he could. He also openly supports The Incurseans when they banished Ben from Earth, and still call them heroes when they are clearly there to occupy Earth with an army of giant aliens who will destroy Earth should Ben ever comes back.
[[/folder]]

[[folder:Real Life]]
* Common in Real Life armed forces. Happens with guns, tanks, jets, even nukes. If it isn't at least based on another country's stuff, it's the original to be copied for some other country's stuff.
** The success of the M16's smaller 5.56mm round was copied by the Soviets for the 5.45mm AK-74 (not to be confused with the earlier AK-47, which it is derived from), and eventually the Chinese 5.8mm round.
** The American F-86 Sabre is the counterpart of the Soviet MiG-15.
** The Imperial German [=A7V=] was made to counter the British Mark I tank in WorldWar1.
* Happens a lot in the soft drink industry, since everyone wants to be able to round out the standard set of varieties carried in vending machines and affiliated restaurants: cola, lemon-lime, orange, root beer, and whatever the heck Dr Pepper is. (Contrary to popular belief, there are ''three'' major companies in the US: Coca-Cola, [=PepsiCo=], and the guys who make 7-Up and Dr Pepper, whose name has [[HomestarRunner changed at least five times since we were in seventh grade]] but is currently known as Dr Pepper Snapple Group.)
** Cola: Coca-Cola and Pepsi (natch), [[MyFriendsAndZoidberg and also Royal Crown]] (DPSG[[note]] only in the US; Canadian beverage company Cott owns the brand elsewhere[[/note]])
** Lemon-lime: 7-Up[[note]] (DPSG only owns the brand in the US; elsewhere, [=PrpsiCo=] or its affiliates own the brand)[[/note]], Sprite (Coca-Cola), and Sierra Mist ([=PepsiCo=])
** Orange and usually other fruit flavors: Fanta (Coca-Cola) and Crush/Sunkist (both DPSG); [=PepsiCo=] affiliates and vending machines usually carry Sunkist
** Root beer: A&W (DPSG, though they also own Hires and IBC), Barq's (Coca-Cola), and Mug ([=PepsiCo=])
** Citrus (actually grapefruit): Squirt (DPSG), Fresca (Coca-Cola)
** The other citrus: Mountain Dew (Pepsi) and Mello Yello (Coca-Cola).
** Outside the realm of sodas, [=PepsiCo=] has Gatorade and Coca-Cola has Powerade; and [=PepsiCo=]'s AMP energy drink competes with Coca-Cola's Rockstar.
** Third party knock-offs will usually have names that make their origin blatant; for example, Walmart's answer to Dr Pepper is Dr Thunder. (In fact, just about any company or supermarket will have a drink of some sort called "Dr ___________" or "________ Pepper")
* When you get right down to it, even the staffs at both DC and Marvel are pretty similar to each other.
** The ScapegoatCreator Editor: Creator/DanDidio and Creator/JoeQuesada.
** The head writer in charge of most of the ongoing works: Creator/GeoffJohns and Creator/BrianMichaelBendis
** The weird guy from the UK that indulges in postmodernism: Creator/GrantMorrison and Creator/WarrenEllis
** The legendary artist who became a big wig: Creator/CarmineInfantino and Creator/JohnRomitaSr
** The once loved writer that became a bit reviled after suffering CreatorBreakdown, that nonetheless is put on popular titles: James Robinson and Creator/JephLoeb.
** The CoolOldGuy: Creator/AdamWest and Creator/StanLee.
*** Julius Schwartz would've been a more fitting counterpart to Stan, had he not passed.
* Offbeatr is a fundraising website specialising in pornographic projects, created because pornography is not allowed on Kickstarter.
* Similarly, Gunbroker is an auction site devoted to firearms and related accessories, created because Website/{{eBay}} prohibits the sale of such.
* Done by pharmacy companies all the time. Whichever company develops the new drug gets the trademark and the patent for a certain number of years; when that expires, generics are available and other companies can market their variant of the same base drug. (This is why first-run brand-name drugs are so much more expensive, especially before the patent expires; the company that develops the drug has to pay an arm, a leg, and possibly several organs to get government approval, and they have to recoup it ''somehow''.) See, for instance, the OTC painkiller ibuprofen, trademarked under several dozen names all over the world, most notably Advil, Motrin, and Nurofen.
[[/folder]]

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