Some piece of fiction is created that [[NoExportForYou doesn't get released outside its home country]]. But it proves extremely popular ''inside'' its home country, and so it is adapted into a movie, TV show, book, comic, or whatever.

Due to the pre-existing fanbase, this new adaptation enjoys massive sales upon release, and so the publishers decide to give it a worldwide release. The international release is so successful that the copyright holders decide to give the original an international release as well, based on similar logic to that which persuaded them to make the adaptation.

This is, so far, standard practice with {{anime}}, since a cartoon tends to be marketable to more demographics than the {{manga}} or LightNovel it was based on. However, now that manga are getting more popular, that tendency is fading somewhat.

This also happens a lot to books that are turned into foreign films. Translation of higher-profile works takes priority in fiction, and a film raises the work's profile.

Related to SequelFirst, MarthDebutedInSmashBros, and NovelizationFirst.

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!!Examples:

[[foldercontrol]]

[[folder: Anime & Manga]]
* ''Franchise/{{Pokemon}}'' started off as a [[OneGameForThePriceOfTwo pair of video games]], which was adapted into a few manga, and was then adapted into an [[{{Anime/Pokemon}} anime]]. The anime was the first to be released outside Japan, and when it proved extremely popular, the games were released as well.
** In America, the games were released just a few weeks after the cartoon as part of a big marketing blitz.
** In the UK, the anime series was first aired in early 1999, with the release of the first games following in October of that year.
* The ''LightNovel/HaruhiSuzumiya'' anime got a global release long before the books it was based on. ....Except in Spain, where it was ''manga'' first, then the novels two months later. The anime is still unavailable. Who knows why.
* ''Film/DragonBallTheMagicBegins'', the ''first'' live-action ''Franchise/DragonBall'' movie, was released in the US several years before the anime film it was based off of, ''Dragon Ball: Curse of the Blood Rubies''
* The anime versions of ''Manga/DragonBall'' and ''Anime/DragonBallZ'' were released in North America by Funimation a few years before the manga was translated by Viz.
* The feature-film version of Creator/HayaoMiyazaki's ''Manga/NausicaaOfTheValleyOfTheWind'' was released in English-speaking territories (as [[CutAndPasteTranslation Warriors of the Wind]]) years before the manga.
* ''MagicalGirlLyricalNanoha'' has been distributed internationally a lot more than its source material. This isn't much of a surprise since the original ''Nanoha'' was a mini-scenario of ''TriangleHeart3SweetSongsForever'', [[BleachedUnderpants a hentai game]].
* ''Zoids: New Century Zero'' was the third ''Zoids'' series, but was dubbed and broadcast in the U.S. prior to the earlier ''Chaotic Century'' and ''Guardian Force'' series.
* The starting lineup of ShonenJump was half determined by popular anime (''Anime/YuGiOh'', ''Manga/YuYuHakusho'', and ''Anime/DragonBallZ'').
* ''WanganMidnightMaximumTune'' and its sequels have all been released worldwide. The source manga, the original arcade game (Wangan Midnight R and its [=PS2=] port and [=PSP=] ports, the [=PS3=] game, and anime, however, remain [[NoExportForYou Japan-only]].
* ''Manga/FistOfTheNorthStar'' is a bit subversion. The original manga was released in America first by Creator/VizMedia in 1989, [[ScrewedByTheNetwork but it only lasted the first two volumes]]. Viz only resumed publication after the cult success of Creator/StreamlinePictures' dub of the film, but it only lasted three more volumes before Gutsoon brought the rights to the series, who only published nine volumes before they went out of business. While the remainder of the manga still remains officially untranslated, the TV series can easily be view in North America on many streaming video sites such as Creator/{{Funimation}} and Crunchyroll (albeit in a sub-only format, as only the first 36 episodes were dubbed by Creator/MangaEntertainment).
* The original light novels of ''LightNovel/FullMetalPanic'', ''LightNovel/{{Slayers}}'', and ''LightNovel/ShakuganNoShana'' were not translated into English until after their anime adaptations were published, and the complete novel series has yet to be released for any of them. Only five of the twelve FMP novels have been published in America (With 4 and 5 - a two part story - being sold as a combined volume), and some of them are extremely hard to find. Only eight of the fifteen Slayers novels have been published in America, and it took an online petition to get volumes 7 and 8 published. Only two of the 22 Shana novels have been published in America.
* Similarly, the light novels of ''LightNovel/ACertainMagicalIndex'' were licensed a few years after the North American release of the anime. Its spin-off manga, ''Manga/ACertainScientificRailgun'', did get a North American release before its own anime adaption, but still before the license of the ''Index'' novels.
* This happens with [[TheAnimeOfTheGame anime based on]] VisualNovel or otherwise text-heavy games nearly without fail. Examples include:
** ''VideoGame/{{Fire Emblem|Akaneia}}'' (amazingly, the OVA was exported before [[MarthDebutedInSmashBros Marth debuted in]] ''VideoGame/SuperSmashBros Melee'')
** ''VideoGame/SakuraTaisen''
** ''VisualNovel/HigurashiNoNakuKoroNi''
** ''VisualNovel/{{AIR}}''
** ''VisualNovel/{{Kanon}}''
** ''VisualNovel/FateStayNight''
** ''VisualNovel/{{Tsukihime}}''
** ''VisualNovel/YuNo''
** ''VisualNovel/{{Shuffle}}''
** ''VisualNovel/SteinsGate''
** ''VisualNovel/EfAFairyTaleOFTheTwo''
* The ''MobileSuitGundam'' spinoff novels were released around 1990 or so, nearly a full decade before the compilation movies and the TV series were released in the US (and 21 years before the TV series was released in the original Japanese in the US!)
* The ''Manga/JoJosBizarreAdventure'' fighting game by Capcom made it to the States years before the manga or OVA ever did. As a result, [[AdaptationDisplacement many confuse the latter to be adaptations of the former]].
* A few days after TheAnimeOfTheGame adaptation of ''VideoGame/SenranKagura'' started airing in Japan, Creator/{{Funimation}} announced a simulcast of the series. It wasn't until November 2013 that the UpdatedRerelease of the first game was released in North America.
* Several big name titles such as ''Manga/RurouniKenshin'', ''Manga/FullmetalAlchemist'', ''Manga/SailorMoon'', ''Manga/{{Trigun}}'', and ''Manga/CaseClosed'' would not be released in the U.S. until after their anime counterparts aired on American television.
* In North America, it took three years after the Creator/DiC dubbed ''Anime/SailorMoon'' premiere for the manga to be acquired and translated by [[Creator/{{Tokyopop}} Mixx]].
* The ''Anime/VariableGeo'' OVA was dubbed into English, but the ''VideoGame/AdvancedVariableGeo'' games have still never been released outside Japan. The only other related work that received a Western release was a PornWithoutPlot adaptation of an HGame.
* The first work in the ''Manga/{{Berserk}}'' franchise released in English was the Dreamcast game ''Sword of the Berserk: Guts' Rage'' in 2000. It would be another two years until the 1997 anime got an official release, then the first volume of the manga was published one year after that.
[[/folder]]

[[folder: Film]]
* ''Film/DrWhoAndTheDaleks'' was released in America a good decade before the [[Series/DoctorWho TV series it was based on]].
* ''TheShopAroundTheCorner'' was based on an obscure Hungarian play that was never translated into English.
[[/folder]]

[[folder: Literature]]
* The ''Literature/NightWatch'' books were first released in English when the film of the first book proved a surprise hit internationally.
* Before the movie was made, it was difficult to find a copy of ''[[SlumdogMillionaire Q & A]]'' outside India. Now, the book is an international bestseller.
* ''Film/{{Memento}}'' is based on the short story "Memento Mori" by Jonathan Nolan, Creator/ChristopherNolan's brother, which would not be published until after the film was released. Because of this, the film did not qualify for a Best Adapted Screenplay nomination at the Academy Awards (it was nominated for Best Original Screenplay instead).
[[/folder]]

[[folder: Video Games]]
* ''VideoGame/ParasiteEve'' is known to most Americans as a video game series. In Japan, the game was based on a movie, which is based on a book. You can get the movie if you frequent an Asian video store.
** The book has been released in English by Vertical, as well.
* ''Franchise/ShinMegamiTensei'' would be another famous example; the franchise began with the novel ''Digital Devil Story'', which was adapted into the original ''Megami Tensei'' games for NES.
* ''VideoGame/ThunderForce II MD'', a port of the Sharp X68000 game ''Thunder Force II'', is the only version of ''TFII'' to be released outside of Japan. In fact, outside of Japan, it's simply known as ''Thunder Force II'', minus the "[[MegaDrive MD]]" title.
* ''VideoGame/SpyHunter: Nowhere to Run'' was supposed to be a tie-in for the [[DevelopmentHell cancelled movie]].
* The {{NES}} adaptation of ''VideoGame/MetalGear'' was released in North America years before the original [=MSX2=] game was ported to the {{PS2}} and included in ''VideoGame/MetalGearSolid3: Subsistence''. While the NES version is technically a port too, many changes were made to the gameplay and level designs that it feels more like a separate game.
* Second adaptation first: The video game based on ''TheWitcher'' is better known than the successful Polish literary series that has yet to be fully translated into English. The previous film and TV adaptation were shown to the rest of the world first, but not many saw it.
* The first appearance of the ''Franchise/KamenRider'' franchise in English, predating ''Saban's Masked Rider'' by a year, was ''The Masked Rider'', a FullMotionVideo game for the SegaCD based on ''Film/KamenRiderZO''.
* ''Manga/{{Kinnikuman}}'' was first exported under the title ''M.U.S.C.L.E.'' as a toyline and NES LicensedGame.
* ''VideoGame/LittleNemoTheDreamMaster'' was released in 1990 in the U.S. and in 1991 in Europe; the anime feature it was directly based on, ''Anime/LittleNemoAdventuresInSlumberland'', was not released outside Japan until 1992.
* So far, the only officially licensed English appearance of the fantasy mecha series ''Machine Hero Wataru'' was a {{Macekre}}d translation of a licensed video game for the TurboGrafx16 which was retitled ''VideoGame/KeithCourageInAlphaZones''.
* The video game ''VideoGame/RetroGameChallenge'' came out in English-speaking countries a good while before the TV series ''Series/RetroGameMaster'' ever got an official translation- though the show was advertised in the game's instruction manual, so it was clearly being planned when the game came out.
[[/folder]]

[[folder: Western Animation]]
* The first official release Japanese audiences have seen of ''WesternAnimation/MyLittlePonyFriendshipIsMagic'' is {{Gameloft}}'s LicensedGame.
* The only way most people outside of the UK, Canada, Australia and New Zealand know about Katharine Tozer's Mumfie is the series ''WesternAnimation/TheMagicAdventuresOfMumfie''.
** Italy knew Mumfie first through the puppet series Here Comes Mumfie-they were the only country to get it outside of the United Kingdom.
[[/folder]]
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