''The Velveteen Rabbit or How Toys Become Real'' is a children's novel written by Margery Williams and illustrated by William Nicholson. The story revolves around a stuffed rabbit that wishes to be a real rabbit, and he believes that his dream can be achieved through his owner’s love. The book was first published in 1922 and has been republished many times since.
''The Velveteen Rabbit'' was Williams' first children's book and it was the most popular of all her children's books. It has been awarded the IRA/CBC Children's Choice award.
''The Velveteen Rabbit'' was adapted into a video recording in 1985 by Random House Video; narrated by Meryl Streep, with music by George Winston. It received a Parents' Choice Award for Multimedia and was a Grammy award nominee. In 1976 it was very loosely adapted into the Creator/RankinBassProductions Holiday Special, ''The First Easter Rabbit''. In 1984 it was part of the "Enchanted Musical Playhouse" series, where Marie Osmond played the part of the Velveteen Rabbit. In 2003 it was also adapted into a clay-animated film by Xyzoo Animation. In 2004, a Japanese adaptation in the form of audiobook + vocal album is released by [[http://canta-per-me.net/discography/velveteen/ Noriko Ogawa and Yuki Kajiura]][[note]][[FateZero Yes]], ''[[Anime/PuellaMagiMadokaMagica that]]'' YukiKajiura.[[/note]]
!!''The Velveteen Rabbit'' has examples of:
* BittersweetEnding: [[spoiler:The rabbit becomes a Real rabbit in the end, but is separated from the boy, who is left thinking the rabbit was burned with the rest of his toys. The 2009 movie makes this a tad happier by making Toby aware that the rabbit became Real, but they still end up separated.]]
* BunniesForCuteness: The main character is a toy bunny much adored by its owner.
* CompanionCube: The velveteen rabbit is this to the boy before it becomes Real.
* TheFairFolk: A fairy (very much the magic-wand-and-sparkles kind) shows up at the end to make the rabbit Real.
* LivingToys: The toys can talk to each other, [[AnimalTalk and to animals]], but aren't able to move around by themselves unless they become Real.
* NoNameGiven: The boy.
** Averted in the 2009 movie, which names him Toby.
* ScienceMarchesOn: Burning the personal effects of scarlet fever patients was common during the 1920s, but it's now known that scarlet fever is very unlikely to be spread that way. Also, the disease has been easily treatable since the 1940s thanks to the discovery of penicillin.
* SlidingScaleOfLivingToys: Level 0 at the beginning, level 6 at the end.
* SwissArmyTears: Near the end, [[spoiler:the rabbit is Real enough to shed a tear, which summons the fairy who makes him fully Real]].
* TalkingAnimal: Animals can talk to each other and to toys, but not to humans.