* During the buildup to Wrestlemania XIX, Wrestling/TripleH was moved into a quick feud with Wrestling/BookerT. Seeing as most Wrestlemania feuds tend to have months, sometimes even years to develop, Triple H needed to get some quick heat. What he does is say some pretty racist things to get some cheap heat for their buildup. Come Wrestlemania does Booker T take the title from him? No, he gets beaten.
* This comes with the territory in the kayfabe world of wrestling, where ThereAreNoPolice (well, most of the time) and the most powerful heels are free to do practically whatever they want because everyone - including so-called authority figures - is terrified of their retribution.
* Wrestling/RandyOrton:
** He abused and tormented [[Wrestling/TedDiBiaseJr Ted [=DiBiase=] Jr.]] & Wrestling/CodyRhodes for over a year, injured people placing them out of action, attacked HHH's wife [[Wrestling/StephanieMcMahon Stephanie [=McMahon=]]], stealing s kiss from her as well right in front of him and......Randy Orton is now treated like a face. Despite being the most anti-social person in WWE, Orton receives cheers now because of his leather pants. Worst yet when Wrestling/{{Edge}} even called him and fans on this and it was ignored as RKO chanted through the arena.
** Granted there was an 'in between' point there, having to face repeated vicious matches against HHH (which he usually lost), having his mooks double cross him and of course, the Macmahon family taking every opportunity to place torturous stipulations onto him. He maybe got it swept under the rug rather easily, but he was made to squirm for a good while first.
** Orton punted then Heavyweight Champion, Wrestling/CMPunk in the head for no other reason than to prove a point to [=DiBiase=] and Rhodes, causing (kayfabe) injuries that forced him to forfeit the title. Years later when Punk actually calls him out on this, Punk had switched heel a while back, and Orton has turned face (without really being any less evil), so Punk gets booed for wanting rather justified revenge and Orton is cheered whenever he uses the same head-punting move on members of Punk's group. Orton actually said he wants to legitimately paralyze Punk and the crowd cheered him for this. Orton so far is not only a Karma Houdini, [[DracoInLeatherPants but the crowd actually supports him getting away with it]].
*** What mitigates this is the fact that while Orton is putting the [[Wrestling/TheNexus New Nexus]] members on the shelf and getting sick pleasure out of doing it, Punk hasn't done anything particularly villainous during their feud. The worst thing he did was lead Mason Ryan and David Otunga in a 3-on-1 beatdown of Orton backstage, but by this point, Orton had already injured two of the Nexus members, making it sort of a KickTheSonOfABitch. Before that, the entire 5-man New Nexus attacked Orton, but this was the beginning of the feud, and Punk was still looking for revenge when it was partially justified.
* {{Wrestling/Kane}} got one in the summer of 2009. He kidnapped and tortured The Great Khali's "brother," Ranjin Singh, and launched some sneak attacks on Khali himself to boot. You'd think that Kane was definitely cruising for a comeuppance, but afterward he defeated Khali in pay-per-view matches ''twice''. And just to make things even more aggravating, Kane turned face soon afterward with no penance on his part. This could just be because [[PopularityPower WWE fans honestly like Kane more than they do Khali]].
* Wrestling/StoneColdSteveAustin was the ultimate JerkSue during his time in WWE, getting away with beating up all kinds of people just because he didn't like them or [[ComedicSociopathy to get a cheap laugh]].
* The JBL-Finlay feud was a good example of this. [[Wrestling/JohnBradshawLayfield JBL]] handcuffs Finlay to a cage so Vince and JBL can beat down Wrestling/{{Hornswoggle}}. Then a few weeks later he attacks Hornswoggle in the hospital. After that they had little contact until their match at Wrestlemania 24, where JBL threw a garbage can into Hornswoggle and beat Finlay clean. Could be HilariousInHindsight considering how annoying the Hornswoggle character got eventually.
* Subverted with Wrestling/PaulHeyman at the end of the ''Invasion'' storyline where on the following Raw he appears at the color commentary booth with [[Wrestling/JimRoss JR]], [[TemptingFate bragging about getting away with being a part of the whole WCW/ECW alliance]]. Then, Vince [=McMahon=] calls him to the ring, fires him, and replaces him with the returning Wrestling/JerryLawler.
* During the late 90s early 2000s, theWrestling/BigBossman had a bad heel run where being a karma houdini seemed to be his gimmick. He did all sorts of horrible things outside the ring, such as cook Al Snow's dog and feed it to him and disrupt the funeral of The Big Show's father. Inside the ring, most of his matches, win lose or draw, ended with him handcuffing his opponent to the ropes and beating him with a nightstick. He ''never'' got paid back in kind. The worst thing that happened to him was that Big Show won the blowoff match in their feud in short order. He never did get anywhere near the main event scene again, though.
* In her current state, Wrestling/StephanieMcMahon has been a tall order BadBoss, sadistically abusing Wrestling/TheBigShow before firing him, and trying desperately to destroy Daniel Bryan's run as World Champion (similarly with sadistic glee). Since no male wrestler can truly give her just desserts without crossing MoralEventHorizon, she has yet to get that smirk wiped off her face, most retaliations directed towards her husband Triple H instead.
** Zigzagged as she gets slapped by Brie Bella and later "arrested" for attacking her while she was a fan.
* Behind the scenes: Wrestling/CurtHennig pranked Jacques Rougeau and blamed [[Wrestling/DynamiteKid Tom Billington]]. It escalated to the point where Jacques punched Tom in the mouth with a loaded fist, knocking out four teeth. Curt never owned up and never got punished.