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* Raimi and Oran from ''BrokenSaints''.
* In Roleplay/DCNation, most of the Outsiders fit this like gloves. Travis is a street kid turned Comicbook/GreenLantern who sometimes forgets there are actual people involved when he starts planning. Green Shield has the Arrow family's moxie with a side order of caustic sarcasm. Caleb and Amelia Zukov love to put up a good show of not giving a shit about their teammates, but God or Hell help you if you if you go after the team...especially if Caleb doesn't particularly like them.
* Hashimoto Daichi in GreekNinja. He's arrogant, selfish and self-centered, and yet somehow... he's not.
* Strong Bad from ''WebAnimation/HomestarRunner''. He tries to cheat to win contests, bullies around his brother Strong Sad, and left CloudCuckooLander Homsar for dead, but he does get along well with his co-stars.
* The [[http://knowyourmeme.com/memes/misunderstood-d-bag#.Tmrbtzspy2w "Misunderstood D-bag"]] meme is all about this; describing a behaviour usually associated with douchebags or generally unpleasant people, then giving a reasonable explanation that frequently makes them a good guy.
* ''WebVideo/TheNostalgiaCritic''. He ridicules old movies and TV shows, shoots characters who get on his nerves, and though enjoyable to watch, definitely isn't a nice guy. When he goes to rip up [[Series/SesameStreet "Follow That Bird"]], he spends most of the review [[{{Squee}} squeeing]] like a FanGirl over all of the characters, finally culminating in this loud declaration:
-->NC: I CAN'T DO IT! I CAN'T MAKE FUN OF ''SESAME STREET''! IT'S THE FIRST SHOW THAT I EVER SAW! [...] I LOVE YOU ALL! YOU'RE SO BEAUTIFUL AND INNOCENT! YOU ''ARE'' CHILDHOOD!
** He then proceeds to cry, run away, and pay one of his alter-egos [[CrazyHomelessPeople Chester A. Bum]] to finish the review for him.
** And in reality, Doug Walker is nothing like his [[AlterEgoActing character]]. A few people have suggested that because he's so likable and [[{{Adorkable}} dorkily charming]] that it rubs off on the Critic and makes him more 'heart of gold'-y than what was intended.
*** And shall we put his DistaffCounterpart ''WebVideo/TheNostalgiaChick'' up here too? She's condescending, has her moments of being utterly deranged, abuses her best friend and hides all of it behind an overly cute, girly persona. But she nearly always tries to find at least one good point in the crap she reviews, she's smart as hell, she clearly thinks Nella's adorable like the rest of us (just have a look at the ends of her "My Little Pony" and "Ever After" reviews) and, as is with Doug/Critic, Lindsay's likability shines through easily.
*** Really, aside from the obvious evil characters (Ask That Guy, Sage, Mechie), we could put the majority of Website/ThatGuyWithTheGlasses here.
*** Hell even BennettTheSage seems to have two sides to him. He ACTS like he's the Devil (And doesn't know for sure from time to time whether he is or isn't) to people like Jesotaku, the Nostalgia Critic and Linkara, but beforehand had an Anime Abandon with Linkara out of goodwill and even indulged him on a few things, and his Eva Abandon review ended with him need revalidation from someone else.
** Linkara kind of averages out somewhere around here. He can be a jackass, a cheat, a liar, a bully and just generally a tool, but still cares deeply for [[spoiler:the spirit of his magic gun]], and at least ''tries'' to do the right thing.
* Church from RedVsBlue is surly, rude, and generally hates everyone around him. On occasion, however, he shown he genuinely cares about his friends, going as far as to utter a BigNo when Caboose - a character with an IQ of -12 who had done nothing but annoy him since they met - when he was killed (he got better). In the season finale of ''Reconstruction'', he sacrifices himself so his friends can escape.
** Its more than that, [[spoiler: Church could have easily escaped with the rest of the Reds and Caboose, but stayed behind to help Washington, who he seemed to dislike more than anyone because of his freelancer status. Because Church would be destroyed by the EMP, staying behind meant certain death whether or not Wash succeeded. HeroicSacrifice indeed.]]
** While we're at it, Wash belongs here as well. He's a genuinely good guy who's just had the crap kicked out of him by the universe, to the point of extreme cynicism. The first time(in some great amount of years) he's shown genuine affection by the Blood Gulch crew, he's stunned, and from that point on, is a solid good guy.
* While we're talking about Rooster Teeth productions, we have Weiss from ''WebAnimation/{{RWBY}}'' who has a razor sharp and unrelenting tongue, but at the end of the day is shown to care about her teammates. Her initial bickering with Ruby has turned to them being {{vitriolic best buds}} and [[spoiler: Blake's being an ex-member of the White Fang?]] After some time to cool off and think about it she decided she just doesn't really care.
* [[RhettAndLink Rhett McLaughlin]] could qualify as this when he tells [[http://www.youtube.com/watch?v=p0eiJIgVc9s the true and hilarious story of Link's snowboarding accident.]] Link was clearly in a lot of pain, but Rhett could not stop laughing.
* Simon Drake from ''ShadowOfTheTemplar'' can be an insensitive bastard to say the least, especially when he's [[AnnoyingPatient laid low by injury]] or [[MustHaveCaffeine lack of caffeine]], but cares deeply for his teammates. And also for his [[HeIsNotMyBoyfriend sort-of boyfriend]] Jeremy, [[{{Tsundere}} no matter how many times he insults him]].
* Sean "Lucky" O'Cann of ''SurvivalOfTheFittest'' acts like a bit of a prick, but has been shown to be genuinely warm and affectionate at other times. It's how he deals with his insecurities, for the most part.
* Kodiak of the WhateleyUniverse. He chases girls, he pushes people around, he was in the Alphas when [[CardCArryingVillain Don Sebastiano]] ran it. But he's been looking for Ms. Right and is sticking with her; he pushes people to see if they'll stand up to him because he has the spirit of the bear giving him superpowers; and as soon as he could kick Don Sebastiano out and fix the Alphas, he did so, even though it meant he could lose his spot as the head Alpha in doing so.
* Simon, aka Honeydew from the Yogscast. Lewis (Xephos) too, to an extent. They're often seem pushing one another off cliffs, making [[BlackComedy questionable jokes]] and burning things ForTheLulz but they call each other ''friend'' at least once every video, Simon's the first to reassure Peculier when he doubts his abilities as a hero and they often show genuine concern for the NPC's they help out along the way. And then there's their reactions when [[spoiler: [[PrecisionFStrike somebody]] [[TearJerker they]] like dies]]...
* Steg, a popular {{YoutubePoop}}er, says that although he seems to act quite angry on the Internet, he's pretty nice when you get to know him. And he has a sense of humour.
* Played with in ''WebVideo/UltraFastPony''. Pinkie Pie deliberately invokes this to convince the prickly loner Cranky that he actually likes her. It doesn't work. (In the context of the whole episode, Cranky comes across as less of a jerk than Pinkie does.)
-->'''Cranky:''' I hate you so much.\\
'''Pinkie:''' Oh, come on, Dixie, that's just your brain talking. You gotta listen to your heart!\\
'''Cranky:''' My heart also hates you so much.
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