%%If you have time, please take time to put examples in alphabetical order. This page Administrivia/HowToAlphabetizeThings should help you with that.

[[foldercontrol]]

[[folder:Films -- Animation]]

* In ''WesternAnimation/{{Antz}}'', General Mandible justifies [[spoiler:sending soldiers loyal to the Queen on a suicide mission against a peaceful termite colony just to get them out of the way, assassinating said Queen, and flooding the ant colony to kill off the "weak" workers]] by claiming it's "for the good of the colony". Near the end, his own second-in-command Cutter has had enough of Mandible's murderous ways and sides with the heroes, saying it's [[IronicEcho "for the good of the colony"]]. Mandible [[VillainousBreakdown snaps]] and screams "I ''am'' the colony!", revealing it was all about his satisfying his own ego.
* [[Disney/BeautyAndTheBeast "Belle, it's about time you got your head out of those books and paid attention to more important things... like me!"]]
** This characterization carries over to Gaston's appearances in ''HouseOfMouse'', when he'll interject with "Nobody X's like Gaston!" [[CrowningMomentOfFunny Except for "Nobody shuts up like... nevermind."]]
** Rather fittingly, the ScreenToStageAdaptation gives him a song called "Me."
* Proving how subtle the people behind the ''Film/{{Bratz}}'' movie are, the AlphaBitch villain, [[RoyalBrat Meredith]], actually [[VillainSong sings]] [[EarWorm a song]] [[ShapedLikeItself entitled]] [[http://youtu.be/WSklX1Hs324 "It's All About Me".]]
* Syndrome aka Buddy Pine in ''TheIncredibles''. As a boy, he constantly pesters Mr. Incredible and implores him to let him be his sidekick. When he tries to show his skills, and almost gets killed doing so, the resulting damage leads to a widespread SuperRegistrationAct which forces Mr. Incredible into retirement and hiding. Yet years later, Syndrome still has the gall to say ''he'' got the short end of the stick.
* Both Simba and Scar in ''Disney/TheLionKing'' think this about being king. Simba has the excuse of being a cub, while Scar nearly destroys the Pride Lands.
* In ''{{Megamind}}'', even after [[spoiler: everyone believed Metro Man was dead]], Hal seemed to think it was an appropriate time to invite Roxanne to his party. His selfishness is made worse by [[spoiler: gaining superpowers.]]
* In ''SpiritedAway'', after Chihiro has pried a job out of Yubaba, over relentless and vicious attempts to intimidate her out of asking, Yubaba laments her promise to employ anyone who asked for a job: it makes her have to be so nice all the time, and she really hates that.
** Also, the bathhouse employees could count. They don't care that a strange spirit has somehow taken up residence in the bathhouse and is demanding all of the food and water. He's getting them ''gold''! And they only start to be careful around him after [[spoiler:they realize that he might eat one of them]].
* In ''WesternAnimation/ToyStory2'', [[ManipulativeBastard Stinky Pete the Prospector]] [[spoiler: shuts the ventilator and makes Woody realize that the Prospector turned on the TV the previous night to prevent Woody from escaping, and framed Jessie. Jessie protests that "This isn't fair!" and an enraged Prospector reminds them that what's not fair is how toys as unpopular as them, especially if they go to children like Andy and how Andy and every other child grows up, have to spend a lifetime on a dime store shelf watching every toy other than them be sold, just like he did. But then he makes it clear that HE would rather go to the museum in Tokyo to last forever than end up in another dime store or in storage. The museum needs the whole package including all four of the Roundup Gang dolls, or the deal is off and they end up in storage or in a dime store. [[{{Determinator}} So the Prospector will stop at nothing to make sure he gets to the museum]], and even goes [[AxCrazy ax "out of his box"]] (and already literally out of his box) enough to rip Woody about to prevent him from running, arguing that Woody can be fixed like before]].
* ''WreckItRalph'': The phrase "going Turbo" originated when the racing game character Turbo got [[GreenEyedMonster jealous]] of a new game stealing his popularity, so he abandoned his game to join the other one, getting both games decommissioned. He so greatly considers himself more important than anyone else that [[spoiler: he invades another racing game, ''Sugar Rush'', making its intended main character (Vanellope) a bullied glitch, and takes over her role as ruler of the game, so that he has yet another chance to be a popular and victorious racer as King Candy]].
[[/folder]]

[[folder:Films -- Live Action]]

* At the end of ''Film/{{Brazil}}'', the protagonist is tortured by his old friend and [[TortureTechnician informational retrieval specialist]], Jack. As he begs for mercy, Jack angrily calls the protagonist a "stupid bastard" for putting ''him'' in the position of being associated with a dissident.
* ''Film/CitizenKane'': Kane’s philosophy of life is ''to be loved in his own terms''. Lampshaded spectacularly:
--> '''Kane:''' [pleading] ''Don't go, Susan. You mustn't go. You can't do this to me.'' \\
'''Susan:''' ''I see. So it's ''you'' who this is being done to. It's not me at all. Not how I feel. Not what it means to me.'' [laughs] ''I can't do this to you?'' [odd smile] ''[[CrowningMomentOfAwesome Oh, yes I can.]]''
* In ''Film/IronMan2'' as [[spoiler:the NYPD haul him away]], Hammer accuses Pepper of trying to "pin [the blame]" for [[spoiler:the Hammer Drone attack]] on him (while simultaneously [[YourApprovalFillsMeWithShame complimenting her on her ruthlessness]]). This, despite the fact that [[spoiler:the Hammer drones going rogue, resulting in millions of dollars in property damage and [[MacrossMissileMassacre dozens]] of casualties]], was basically ''entirely his fault''. While he didn't specifically intend to cause what was going on, he [[spoiler:illegally broke Vanko out of prison and gave a known mechanical genius and psycho access to all his technology, all just to further shady-at-best business practices. The ''most'' charitable option is that his plans have GoneHorriblyWrong.]]
* Waldo Lydecker of ''Film/{{Laura}}'' is so full of himself, even when he flashes back to Laura's old life, it's through the filter of how great he is.
* The main character of ''LittleSweetheart'' is a sociopath, so this is a given.
* Magneto calls Wolverine on this (lampshading [[WolverinePublicity the obvious]] to fans) in ''Film/X2XMenUnited''...
-->'''Magneto''': Mystique has discovered plans of a base that Stryker's been operating out of for decades. Only we don't know where it is. We thought one of you might.
-->'''Wolverine''': The professor already tried [to look for hints about Stryker in my mind].
-->'''Magneto''' (sighs): Once again, you think it's all about ''you''.
** It's also a callback to ''Film/XMen1'', when everyone is certain that Magneto is trying to kidnap Wolverine, only to discover that [[spoiler:he's actually after Rogue]]
--> '''Wolverine:''' What do you want with me?
--> '''Magneto:''' ''You''? My dear boy, whoever said anything about wanting you? *glance towards [[spoiler:Rogue]], cue OhCrap expression from [[spoiler:her]] and Wolverine*
* The fictionalized version of Mark Zuckerburg in ''TheSocialNetwork'' has a pretty clear shade of this, expecting everyone around him to conform to his wishes, demands total devotion and praise, and is contemptuous of anyone who doesn't treat him as he feels he deserves. [[http://www.youtube.com/watch?v=PuB_ng5uVaI This video nicely sums it up.]]
* During the climax of ''Film/SistersOfDeath'', TheMole ([[spoiler:Sylvia]]) rants to [[spoiler: Judy]] about how the death of Liz seven years ago ruined her life. Apparently, ''she's'' the real victim, not Liz (shot in the head during a sabotaged hazing ritual) nor their sorority sisters murdered over the course of the film.
[[/folder]]