This page is for examples specific to the first film, as well as any tie in ''Shrek'' media without its own page. Please keep examples for the other films on their own separate pages.

* First it subverts TrueLovesKiss: [[spoiler: Shrek and Fiona finally confess they love each other and kiss. Instead of it freeing Fiona from being an ogre when the sun goes down, it makes her an ogre '''permanently'''.]] Fiona, while not exactly disappointed, is still puzzled because "I'm supposed to be beautiful." Shrek just smiles and says, with full and honest sincerity, "But you ''are'' beautiful." (Now CUE I'M A BELIEVER!!!)
* FridgeBrilliance at work here. [[spoiler: By human standards, Ogres are ugly...and Ogres likewise wouldn't think of a human as all that fetching. Fiona as an Ogress? Smoking hot by Shrek's standards! Subsequent movies also play up the fact that she's also much more at home in her own skin as an ogress than she ever was as a princess, and being true to one's self is definitely more attractive than pretense.]]
** Realizing that a human woman wouldn't be all that attractive to an ogre makes the fact that Shrek fell in love with Fiona as a human an especially sweet bit of [[CrowningMomentOfHeartwarming Heartwarming]] FridgeBrilliance. Yet another nice, more subtle twist to the BeastAndBeauty tale.
** A little something to drive this home; when my friends and I played a game in which we thought up better endings to fairy tales, ''no one could think up a more appropriate ending for {{Shrek}}. It was simply that perfect.''
** And the point is driven home perfectly with the karaoke short when Shrek serenades with BillyJoel's "Just the Way You Are"
* When Shrek and Donkey first meet, Shrek tries, (In vain) to scare Donkey off; Soon he just flat out asks why the little mule won't git;
-->'''Shrek:''' Look! What am I?
-->'''Donkey:''' [[AreYouPonderingWhatImPondering Really tall?]]
-->'''Shrek:''' No! I'm an ogre! You know, "Get your pitchforks!" Doesn't that bother you?
-->'''Donkey:''' Nope.
-->'''Shrek:''' ''(Surprised)'' Really?
-->'''Donkey:''' Really really.
--> It's the look on Shrek's face that counts. As we learn later on, Donkey is probably the first person to NOT treat Shrek like a menace to society.
** Also a bit later, when Shrek laments what he's better off alone because people judge him before getting to know him.
-->'''Donkey:''' You know what...When we met, I didn't think you was just a big, stupid, ugly ogre.
-->'''Shrek:''' I know.
* For the Karaoke Dance Party postscript, the moment when Shrek serenades Fiona with BillyJoel's "Just the Way You Are" is deeply charming with the opening lines like "Don't go changing to try and please me/You've never let me down before..."

* The "Big Bright Beautiful World" reprise in Shrek the Musical. Here's a guy who's spent most of his life being cynical and grumpy pouring his heart out to the woman he loves. Always gives this troper warm fuzzies.
* Shrek telling his own version of ''The Night Before Christmas'' at the end of ''Shrek the Halls''.