* A majority of what they did at E3 2012, which usually got those moments turned into memes.
** The Wii U software montage is preceded by a piece of footage of Iwata holding a bunch of bananas in his hand for no reason and looking at it as if it was a skull from Shakespeare's ''Theatre/{{Hamlet}}''.
* To promote ''VideoGame/SonicLostWorld'', Nintendo [[https://www.facebook.com/photo.php?fbid=532549280162863&set=a.271203266297467.64637.119240841493711&type=1 changed their Facebook cover photo accordingly]]. To someone who only knows of gaming from the TheSeventhGenerationOfConsoleVideoGames onwards, this is nothing. To someone who grew up in [[The16bitEraOfConsoleVideoGames the days of the Super NES and the Sega Mega Drive/Genesis]], back when Nintendo and Creator/{{SEGA}} were [[UsefulNotes/ConsoleWars bitter rivals]] ("[[UsefulNotes/SegaGenesis Genesis]] [[TakeThat does what Nintendon't]]"), well...
* The announcement of Nintendo's plans for E3 2014 in the form of a WebVideo/{{Mega64}} skit. Rocco attempts to sneak into Nintendo headquarters and learn about their E3 plans and upcoming games by using a robot replica of Reggie Fils-Aime. There's many humorous moments such as the robot vaporising an executive with laser eyes and Erik Peterson blowing up the robot with a glass of water, but what takes the cake is when Rocco bumps into the real Reggie.
--> '''Robot:''' [[BlatantLies I am a new peripheral here, made by Mr. Miyamoto.]]
--> '''Reggie:''' [[ScrewThisImOuttaHere Forget about it. I'm just going home.]]
** Music from ''VideoGame/TheLegendOfZeldaSkywardSword'' is used hilariously throughout. Such as Ghirahim's boss battle music when the Fils-A-Mech is walking, and when the real Reggie shows up and looks at the robot in confusion, the [[https://www.youtube.com/watch?v=n8_LJN-dxtc music]] from when you are spotted in the Silent Realm plays.
* E3 2014's [[https://www.youtube.com/watch?v=dTg2FHYatk4 introduction]] by the team behind ''WesternAnimation/RobotChicken''.
** Mario storming out in anger when Reggie announces that there will be no new Mario games. [[VideoGame/SuperMarioMaker Which turns]] [[VideoGame/MarioParty out not]] [[VideoGame/CaptainToadTreasureTracker to be true.]]
-->'''Mario:''' What?! I'm getting bumped? [[VideoGame/MarioKart Bring my kart around]]! [[ScrewThisImOuttaHere I'm out of here]]!
** ''[[VideoGame/TheLegendOfZeldaTwilightPrincess Twilight Princess]]'' Link telling [[VideoGame/TheLegendOfZeldaTheWindWaker Toon Link]] to back off.
-->'''TP!Link:''' HEY! They promised me you wouldn't be here!
** We have four words that should describe most of the fanbase, "GIVE US VideoGame/MOTHER3!!!" Which is then followed up by Reggie becoming Fire Reggie and hurling fireballs at the fan. Immediately following:
-->'''Fan:''' Wait a second! If the heroes are backstage, who's watching the bad guys?\\
'''Reggie:''' Not my probl- ''(Wario and Ganondorf drop in)''\\
'''Wario:''' It's a-me, Wario!\\
'''Reggie:''' I guess this is my problem. While I go Reggie on these fools, here's what's new. ''(cue Reggie charging Wario and Ganondorf screaming)''
** To promote the Mii Fighters, we have ''Iwata and Reggie fighting each other''.
** The two in-between scenes are hilarious in their own right:
*** Bowser and Peach reach for the last donut, and an awkward moment ensues when Bowser tries to apologize to Peach for kidnapping her "80+ times".
*** Fox questions why Little Mac wears his boxing gloves all the time. While Little Mac tries to get some coffee.
--> '''Little Mac:''' SHUT UP!
** The last scene opens after Mario and Reggie flatten Wario and Ganondorf. Mario then asks Reggie to reconsider ''Mario Ballet'', much to Reggie's embarrassment. This is followed by the [[BrickJoke now charred]] fan screaming "WHAT ABOUT [[VideoGame/StarFox STARFOX]]?!", to which Reggie incinerates him with EyeBeams. Extra funny because Miyamoto ''is'' making [[VideoGame/StarFoxZero a]] ''{{VideoGame/StarFox|Zero}}'' [[VideoGame/StarFoxZero game]] for the Wii U.
* During Reggie's announcement of games that support the Amiibo, when he states that there's one people are currently playing (''VideoGame/MarioKart8''), it cuts to the famous [[MemeticMutation Luigi Death Stare]].
** Speaking of Reggie, words ''cannot'' describe this trailer for [[https://www.youtube.com/watch?v=AhRZXdcxhyg Project Giant Robo]]. It is ''[[MundaneMadeAwesome awesome]].''
* The January 14, 2015 Direct demonstrated Amiibo Party for Mario Party 10 with the new Super Mario Amiibo. A dice roll was done, and it proceeds to knock over only [[ButtMonkey Luigi]].
* The [[https://www.youtube.com/watch?v=zbvzyY1FKr0 reveal trailer for E3 2015]] (also produced by the WebVideo/{{Mega64}} team like last year's) has Reggie pitch a Nintendo World Championships 2015, and since he can't compete as he's president of NOA, he steps down and announces a kid as his successor. Then we get a training montage of Reggie playing old Nintendo games. For bonus laughs, at one point in the montage he's playing on a '''[[OldShame VIRTUAL BOY]]''' of all things.
--> '''Reggie *Playing with the {{Virtual Boy}}*:''' [[BlatantLies These games are great]]!
** "Hey, Bill! You're fired."
*** *'''Dramatic slow-motion and thunderclap'''*
* During the Nintendo World Championships 2015, the final stage for the challengers is to complete difficult and trollish levels made by the Nintendo Treehouse team in ''VideoGame/SuperMarioMaker''. At one point, John Numbers aces a particularly hard part, making the crowd go wild, and [[spoiler:misses the pipe at the end by a hair, forcing him to do that part all over again. What makes it even better is that someone in the crowd can be heard saying "This is ''exactly'' what I wanted to happen!".]]
** Cosmo's run of the third level had a room that could double as the ultimate NOPE moment. One of the doors takes him into [[http://i.kinja-img.com/gawker-media/image/upload/s--JfdL8tUO--/1297507207329669039.gif THIS room. THREE Bowsers stacked like a totem pole, advancing towards Mario.]] It's like Nintendo are trying to [[KaizoTrap out-Kaizo]] the [[VideoGame/KaizoMarioWorld Kaizo romhacks.]]
* The E3 2015 introduction, made by the team behind Franchise/TheMuppets, shows Muppet-fied Iwata, Reggie and Miyamoto walking slow and badass-like. UncannyValley aside, it's very funny.
** The crowner is Muppet Reggie appearing with the line "My [[BreakingTheFourthWall puppet]] [[AscendedMeme body is ready.]]"
** Then, all of a sudden, they turn into Muppet-fied [=StarFox=] characters (Iwata as Peppy Hare, Reggie as Falco and Miyamoto as Fox). It's freaking weird, yet funny as heck. [[BrickJoke Reggie still had a feather on his shoulder afterwards]].
** There was a lot of MemeAcknowledgment in general, including Iwata saying "I will head ''directly'' to the stage" and doing his MemeticHandGesture, followed by a brief scene where he does the same hand gesture while saying absolutely nothing. Later there's a scene where he stares at a banana bunch for 8 seconds and then turns his head quickly, again while not saying a thing.
* [[https://www.youtube.com/watch?v=5ZJ9-3BYdIo This montage]] of fans at the San Diego Comic-Con humming the ''Mario'' theme. Bonus points for Creator/CharlesMartinet opening the video with a "Here we go!", and some of the fans cosplaying as characters completely unrelated to Nintendo, like [[Franchise/LooneyTunes Marvin the Martian]], [[Anime/PuellaMagiMadokaMagica Madoka Kaname]], [[WesternAnimation/AdventureTime Finn, Princess Bubblegum]], and [[Franchise/{{Batman}} Harley Quinn]].
* In August 2015, a Nintendo filed patent for a disc-less console was discovered. While it is unknown at the time if this is the next generation Nintendo system, a disc-less variant of the Wii U, or just something a Nintendo guy doodled and patented for legal reasons, the overall reaction to this has been shock that ''Nintendo'' might just be going for such a radical change first.
** This has been revealed as the [[NintendoSwitch Nintendo]] [[MeaningfulName Switch.]]
* For the ''Super Mario Bros.'' 30th anniversary, Shigeru Miyamoto did a video answering some common fan questions. When asked who Bowser Jr.'s mother really is, [[TrollingCreator he pointed to himself.]]
** And when asked whether he would let VideoGame/DrMario operate on him, he vigorously shook his head. [[BigNo NOOOO!]]
* The November 12, 2015, Nintendo Direct had Bill becoming [[VideoGame/YokaiWatch inspirited by Hungramps]] and eating all the donuts for a staff meeting. Reggie walks in after that... and [[https://www.youtube.com/watch?v=H4Z8JnL8QMo his reaction]] is ''priceless''.
* At the beginning of the UsefulNotes/NintendoSwitch Presentation 2017, the company discussed the innovations of their previous systems and how the Switch took one major element from each of their previous consoles: the UsefulNotes/NintendoEntertainmentSystem came with two controllers for easy multiplayer, the UsefulNotes/SuperNES introduced the now standard shoulder buttons and four face buttons for more complex actions, the UsefulNotes/Nintendo64 gave us the analog stick and rumble, etc. What was highlighted about the UsefulNotes/NintendoGameCube? [[TheLastOfTheseIsNotLikeTheOthers It had a handle.]]
* In the Switch promo for parental controls, they could have just had talking heads. Instead, [[https://www.youtube.com/watch?v=03bAayBtcb0 they had Bowser and Bowser Jr. demonstrate it]].
** Bowser imagining what could happen if he set the system to suspend itself when the set time limit expires. You thought the [[VideoGame/MarioKart Blue Shell]] was enough to ruin someones day.
** Bowser running towards Bowser Jr. and covering his eyes.
** Bowser with an iPhone. It's as funny as you think the image of a giant turtle with an iPhone is. And the lock screen has an image of Princess Peach on it.
* The 2017 E3 presentation had a subtle one with the Metroid Prime 4 reveal. A common theme across reactions is massive freak outs and mad hysteria, immediately followed by the 2018 Yoshi title which is all about calmness. One has to wonder if Nintendo timed that specifically to calm fans down.