* FridgeBrilliance: More of a meta-example than anything. Ask yourself why Strange felt it was necessary to channel Zom to beat Hulk when Strange on his own is capable of fighting beings that FAR outclass Hulk in every way. There was no other way to convincingly have Strange lose than to have him distracted with something even worse than Hulk during the fight (not to suggest that Strange's defeat was convincing, just more convincing than having Hulk win on his own merits).
** As ''everyone'' in the comic keeps pointing out, Hulk is madder and stronger than he has ever been. Strange no longer has the capability to defeat Hulk without killing him, and of all of the Illuminati, he clearly feels the most guilt. Channeling Zom was him deliberately holding back in an attempt to avoid killing his friend.