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[[folder: Fridge Brilliance ]]

* In ''Series/ThirtyRock'', for a long time I had no response to the slogan of NBC's parent company: "You can always tell a Sheinhardt". It seemed like an entirely standard slogan. Eventually it struck me... that's a ''terrible'' slogan for a ''wig company''. - Tropers/WhogusTheWhatsler
* There’s a moment of fridge feminism in the episode “Black Light Attack!” When Jenna plays the mother of a character on Gossip Girl, one of her lines contains an extended echo of Roy's death monologue from the movie Blade Runner: "Oh, the things I've seen. The first Clinton administration. The Nagano Olympics. Microsoft Windows '95. But I'm 41 now. Time to die." The crew applauds and cries, just as the crew did after Rutger Hauer's performance in Blade Runner. The allusion is apt. Like all replicants in the movie, Roy dies 4 years after his inception; like most other female actresses, Jenna faces reduced prospects for work after 40 because of double-standards that have been allowed to persist for decades in the media.
* Another ''Series/ThirtyRock'' example. Jack mentioned in the pilot episode that his father once lured him to the edge of a pool using a puppy and then pushed him in to teach him how to swim. Jack was two years old, which meant that his father left shortly after. Jack had a collie named "Pop" who got run over by a milk truck. "Pop" might be the bait puppy, the last thing with which he could really associate his father before his dad started ditching his family. This show has layers. {{Tropers/mari-ko}}
* At one point, Liz is at a wedding, and meets a cute guy. Then she leaves in disgust when he immediately introduces himself as a member of the FurryFandom, and goes on to enthusiastically describe the fandom as people who put on mascot costumes and yiff in hotel rooms. It seemed like the writers were being lazy and using the stereotypical view of furries, which seemed odd given their OneOfUs tendencies. Before the next scene was finished, I realized that the type of furry who is... ''socially impaired'' enough to walk up to a complete stranger and introduce himself like that probably has a warped view of the fandom. They normally don't clean up so well, but it still makes sense. -- {{Tropers/Jonn}}
** The real FridgeBrilliance of that scene is that the perverted furry at the wedding is played by the same actor who appeared earlier that season as Liz's dream guy, Astronaut Mike Dexter.
** It's a Comedy show on NBC. It's pretty obvious its just simply that "furry" in that sense is "creepy nerds having sex in fur outfits" because that is what most people know. This isnt a furry webcomic who will want to portray being furry as completely normal, its an NBC Comedy.
** Being nerdy also doesn't mean you don't think that furries are weird. "OneOfUs" isn't referring to what you seem to think it is.
* In the college episode we see Jack feeling jealous that the Microwave department created this cool voice activated microwave without any input from him. A few episodes later he's trying to impress the new Kabletown exec with a voice activated remote, that unfortunately doesn't work as well as the microwave
* In an early episode "Jack-tor," Jack Donaghy reveals that he's always been terrible at acting, an assertion backed up by a flashback to a childhood play he failed. Much later, in season 5, Jack further reveals that as a child, his father disapproved of a role he had in a play, causing him to freeze up and fail. It's possible his inability to act stems from this experience.
* Tracy Jordan has a son named Tracy Jr. The obvious assumption is that he's named after his father, but it is eventualy revealed that Tracy has a dog named Tracy Sr. Tracy Jr. isn't named after his father, he's named after his father's dog.
** I always thought Tracy Sr. was named because in dog years, Tracy Sr. was older than Tracy.
* In season one's "Fireworks", Jack jokes to Devon Banks that Kenneth could take his job one day. Banks retorts that Kenneth could take ''his'' job one day. Kenneth then points at a janitor and suggests he could take that guy's job. By the end of the series, [[spoiler: he did two of those three things.]]

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[[folder: Fridge Horror ]]

* Liz briefly has a doctor boyfriend who is in "the bubble", where no one will ever say anything bad to him. As a result, he has no idea he's bad at cooking, tennis, sex, and being a doctor (Liz has to perform the Heimlich maneuver on herself, because he doesn't know how)... He's probably lost A LOT of patients.
** FromBadToWorse ''He was a pediatrician.''
* [[spoiler: Kenneth's immortality is confirmed in the final episode with the "100 Years Later" joke. However, this means that Kenneth will literally be head of NBC ''forever.'']] Who knows where that will go? He's not always the most stable guy.
** More importantly, what kind of shows will Kenneth pick/develop? Gold Case wasn't exactly a hit