!!The Films
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[[folder: Fridge Brilliance ]]

* The 1999 Hallmark version's use of AndYouWereThere in regards to the guests. Alice only runs to Wonderland because she's terrified of singing in front of "all of those strangers". Those same strangers reappear as the people she meets in Wonderland, who all encourage her singing and continually remind her that it's alright to screw up, with the end of her journey even concluding with "then you don't need us anymore" as she gets over her fear.
* In the new ''Film/AliceInWonderland'', I thought the {{Darker and Edgier}} nature of Wonderland was just for the ever-present {{Rule of Cool}} as opposed to the original. Then I had a thought: that ''Wonderland represents her mindset!'' Wonderland was whimsical in the first Alice because she was a little kid, and now she's an adult with darker thoughts!
** That doesn't explain [[LooksLikeCesare why everyone looks tired]], though. :) --{{Tropers.Jonn}}
*** A common symptom for depression IS fatigue, maybe Alice is still depressed from the loss of her [[spoiler: father]] and being pressured into marriage.
** If you'd spent years living under the tyranny of the Queen of Hearts, you'd probably look a little weary, too.
* When Bayard the dog first appeared on the screen, I was a little baffled. I warmed up to him quickly (who couldn't, with those puppies?), but I didn't see the point in adding the dog to the tale, other than as another ally for Alice. It was a few days later when I remembered something -- in the first book, ''Alice meets a puppy!'' Granted, he didn't speak to her then, but who's to say that wasn't a young Bayard?
* Also, I was annoyed by the fact that The Knave's eyepatch kept changing color. The it hit me: It's only red in the scenes ''with the Red Queen'' and black in every else scene. The eyepatch is a visual representation of his actual feelings: When it's red, he's faking love and adoration for the Red Queen but as soon as she leaves, it changes to black to show, that deep down, his just as cold and cruel ("black-hearted") as any other villain.
** Also, Mad Hatter's fits of rage. To be honest, they didn't 'bother' me, but they just came behind the tree from one point, for seemingly without any provocation. Then I started to think: He's supposed to have a mercury poisoning, right? I looked up the symptoms and the mystery was solved. The poisoning hyperstimulates the heart and causes insomnia, but slows the adrenaline glands. Adding the state of Wonderland and his own personal demons it's clear, that he is constantly under stress without the way of releasing it, making the Hatter a ticking time bomb. The pressure builds and builds, until he flies to rage from even the slightest thing, even if someone even mentions something unpleasant.
* [[InsistentTerminology Underland]]/Wonderland seemed like much more of a [[LighterAndSofter safer place]] when Alice was a little girl. Well there's something that should be considered: in the [[Literature/AliceInWonderland original novel]] whenever the Queen of Hearts would send someone to their execution, the King of Hearts would pardon them before it could be carried out. With the king dead, well [[GodSaveUsFromTheQueen you know the rest]]...
* Recently had this breakthrough: It had started bugging me a little that the residents of Wunderland were so set on following a prophesied path. I mean, the whole point of the place is that everyone is mad, so why should they care about prophecy so much? Why not make their own random paths? Then today, I remembered something from "Through the Looking Glass" -- Wonderlanders, or at least Looking-Glass Landers, can remember things backwards ''and forwards.'' To them, they've already remembered what's going to happen! (Hell, when you think about it, isn't a prophecy sort of like a memory of the future anyway?)
* How about this one. At the end of the new film, Alice goes to open trade with China. Historically, this was done by the British Army going to war with China in order to sell Opium. Here's the brilliance: The majority of Alice in Wonderland was written by Caroll when he was regularly taking Opium. Alice is retroactively ensuring her own existence!
** [[http://www.alice-in-wonderland.net/alice11.html#2 Then again...]]
** Well, yes and no, possibly, seeing as the fictional Alice was based on the real Alice Pleasance Liddell, a friend of Carroll's.
* This is a very minor detail, but in that scene where the Red Queen orders the frog executed and his children brought to her, she says, "I love tadpoles on toast, almost as much as I love caviar." The first two times I saw this movie, I thought the horrible thing was that she was treating talking animal kids like food. The third time, I realized that she's talking about eating caviar--''to a fish!'' That's just ''wrong!'' -Katzsoa
** Also doubles as something of an [[InvertedTrope inverted]] YouHaveFailedMe - she's threatening her fish servant with the deaths of his ''[[FridgeHorror unborn children]]'' to keep him in line. -zandercan
* It's been mentioned that Alice is wearing a dress that's only suitable for young girls rather than a nineteen year old. But, with everyone else wearing age-appropriate attire and people constantly telling Alice that she ''should'' be married by now, one must wonder if Alice's mother decided to make Alice look younger, and therefore more proper.
* At the beginning, the White Rabbit says he had to follow a lot of Alices: of course he would, Alice was a very common name in 19th century England.
* In the 1951 movie we have an ''in-universe'' example of Fridge Brilliance. The concept of an unbirthday sounds odd ad silly until the Mad Hatter explai-oh I'm sorry, elucidates it; basically, an ''UN''birthday is the opposite of a regular birthday simply because it's ''not'' the day you were born. Therefore, one only has ''one'' birthday and all the other days in the year are one's ''un''birthday!
* Consider both Iracebeth and Mirana. Even though the movies and books and nonsensical and mind-warping, there might be some logical to the queens. Their names, appearances and personalities suggest that they may be representations of Main/MaryTudor and [[Main/TheVirginQueen Elizabeth Tudor]].

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[[folder: Fridge Horror ]]

* Tim Burton's ''Film/AliceInWonderland''. Tim Burton can cause Fridge Horror by simply '''adding a cameo'''. To be more specific, the Gryphon makes a cameo as a mural fighting the Jabberwock[[IAmNotShazam (y)]]. In the book, the Gryphon tells Alice that the [[CompositeCharacter (Red)]] Queen of Hearts '''never carries out executions'''. He isn't in the movie. So either A) the Jabberwock killed him, or B) the Queen had him executed. Either way, a FunnyAnimal who may be one the only characters in the novel nice to Alice DIES.
** Actually, it makes perfect sense if you pay attention. The Queen says in the movie that she had her husband the King executed. If you remember from the book, ''he'' was the one who always quietly pardoned whoever she sentenced to death. (And the Gryphon wasn't ''that'' nice to Alice; he was kind of rude.)
** I think it's symbolic. Kind of like a coat of arms.
* The White Queen apparently can brew potions that cause you to change size. She is normal-shaped. Her sister, the Red Queen, has a head the size at least three times larger than normal. [[LightIsNotGood Who is the real villain?]]
** The one sending the Jabberwocky to kill people.
*** The woman who was born that way. Remember, Alice shrank and grew through outside influence, making it a reversible condition. The Queen of Hearts didn't, so the potion would do nothing.
** Actually, considering the guilty look the White Queen has when she talks about her sister, it's ''heavily'' implied that the Red Queen's enormous head is her fault in some way. After all, she can't have ''always'' been a master potion maker and to figure out how to make such a specific type of potion, would have required a ''lot'' of trial and error... starting to connect the dots?
** The Knave of Hearts. His arms and legs are a little too long. Did he take the potion? Was the potion connected to some sort of drug, and he took it?
* Another from Tim Burton's film: At the end, Alice decides to continue her father's project in opening Asia to trade with England. Think about that from a historical perspective for a second. [[NiceJobBreakingItHero Nice job laying the foundations for the Opium Wars, Alice]].