[[caption-width-right:240: Occupying children's hands and imaginations and [[AgonyOfTheFeet bedeviling parents' feet]] since 1949.]]

->''"Just imagine."''
-->-- '''The LEGO Group's motto''' in the late 1990s and early 2000s.

The LEGO Group, founded in 1932 in UsefulNotes/{{Denmark}}, is world-famous for its connecting plastic bricks. The company's name comes from the Danish phrase "leg godt", which translates into English as "play well". While not an influence on the name, [[LuckyTranslation the fact that "LEGO" can also mean "I build" in Latin]] has been embraced by the LEGO Group. The product is [[StuckOnBandAidBrand legally identified as LEGO bricks, not "LEGOs"]], and [[FandomBerserkButton the fandom will be unfailingly quick]] [[BerserkButton to remind you of that fact]]. Experts on children have called them the ideal toy -- they're easy to use, are infinitely expandable and foster creativity. And by infinitely expandable, they ''mean'' infinitely expandable -- even the earliest bricks made in the 1960s, when they first started their construction toy business, are 100% compatible with bricks manufactured today. They are also (nearly) infinite permutations on how you can combine them, with only ''6'' of the basic 2 by 4 bricks being able to be combined ''915 million'' different ways!

Over the decades, in addition to selling basic boxes of bricks, LEGO has produced a vast array of "themes", collections of related playsets devoted to a general setting and concept (and occasionally, an overarching story), exploring a diverse range of time periods, places, jobs, characters, genres and even styles of building. See Toys/LEGOThemes for an index of trope pages for these themes.

Since 1997, LEGO has given the licence to make VideoGames based on various themes to innumerable game developers, and as such there is a very sizable array of LEGO-based games. These include:
* {{VideoGame/LEGO Adaptation Game}}s
** ''VideoGame/LEGOCityUndercover''
** ''VideoGame/LEGODimensions''
* ''VideoGame/LEGOCreator''
* ''VideoGame/LEGOIsland''
* ''VideoGame/{{LEGOLAND}}''
* ''VideoGame/LEGORacers''
* ''[[Toys/RockRaiders LEGO Rock Raiders]]''
* ''VideoGame/LEGOUniverse''
* ''VideoGame/LEGOWorlds''

The LEGO Group has also released a feature-length DVD movie, ''WesternAnimation/LEGOTheAdventuresOfClutchPowers''.

The LEGO Group started a ninja-themed ''WesternAnimation/{{Ninjago}}'' set in 2011. A four episode pilot was created and Creator/CartoonNetwork greenlit two 13-episode TV seasons based on the set. In 2013, after the conclusion of the ''Ninjago'' series, an [[FunnyAnimal anthropomorphic animal]]-themed ''WesternAnimation/LegendsOfChima'' set and corresponding cartoon were introduced, followed by another season of ''Ninjago'' premiering in 2014. ''WesternAnimation/{{Mixels}}'', a set and corresponding short series, began the same year. [[WhatWereTheySellingAgain Some don't realize that it has anything to do with a LEGO toy line, at all, though]].

Creator/PhilLord and Creator/ChrisMiller (the ''Film/TwentyOneJumpStreet'' movie, ''WesternAnimation/CloudyWithAChanceOfMeatballs'', ''WesternAnimation/CloneHigh'') [[http://collider.com/lego-movie-greenlight/126173/ penned and directed the first live-action/animated theatrical LEGO movie,]] called ''WesternAnimation/TheLEGOMovie'', released in 2014. And, as the first trailer reveals, the movie itself takes from both classic LEGO characters as well as its newer licensed success; Franchise/{{Batman}} is a main character (with cameos from Franchise/{{Superman}}, Franchise/WonderWoman, the Franchise/TeenageMutantNinjaTurtles, and others) along side one of the generic Builder dudes. [[http://www.youtube.com/watch?v=lPnY2NjSjrg Here's the first trailer.]] [[http://www.awn.com/news/films/universal-develop-lego-hero-factory-feature And Universal picked up the rights to produce the first movie based on]] ''Toys/HeroFactory'', the SpiritualSuccessor to Toys/{{Bionicle}}.

Prior to 1999, the LEGO Group avoided adapting licensed properties, reasoning (logically), that LEGO was its ''own'' very successful property. In 1999, that changed, with the LEGO ''Franchise/StarWars'' line, which was ''insanely'' successful. The LEGO Group now has a myriad of licenses. (It's almost easier to list the ones they ''don't'' include: those owned by other toy companies (e.g., ''Franchise/{{Transformers}}'', ''Franchise/{{Halo}}''), those not age-appropriate (e.g., ''Film/JamesBond''), and ''Franchise/StarTrek,'' which is thoroughly locked up by Creator/{{Hasbro}}.)

Here (to be representative) are some of their big licenses, and some of their small(er) ones:
* ''Franchise/StarWars''
* ''Franchise/HarryPotter''
* ''Film/TheLordOfTheRings'' (including ''Film/TheHobbit'')
* Franchise/TheDCU
* Franchise/MarvelUniverse
* {{Creator/Disney}}
* ''WesternAnimation/TheAngryBirdsMovie''
* ''WesternAnimation/Ben10AlienForce''
* ''Franchise/PrinceOfPersia''
* ''Anime/SpeedRacer''
* ''WesternAnimation/SpongeBobSquarePants''
* ''WesternAnimation/ThomasTheTankEngine''
* ''WesternAnimation/TheSimpsons''

In addition to those, there are many, many others.

[[BuiltWithLEGO To say it's popular is an understatement.]] Now [[CrackIsCheaper if only one could afford those high, high prices...]]

!!LEGO itself provides examples of:

* ActualPacifist: The creator of LEGO, Creator/OleKirkChristiansen, having lived through WWII, was one. It is for this reason that LEGO does not make military sets, and even the first gun pieces for cowboys and the like were controversial within the company. This is also why LEGO bricks initially came in bright primary colors that didn't include green or brown; Christiansen didn't want kids to make realistic military vehicles and gear out of them.
** The company itself is more of a TechnicalPacifist that allows for FamilyFriendlyFirearms. Depictions of medieval or futuristic warfare are apparently fine (consider the Castle, Pirates and Star Wars sets). It's just the modern and [[WorldWarI World]] [[WorldWarII Wars]] era that LEGO firmly refuses to cover. The only exceptions are a series of [[http://www.ibrickcity.com/lego-10226-sopwith-camel/ collector's]] [[http://lego.wikia.com/wiki/10024_Red_Baron models]] featuring a Sopwith Camel and a Fokker Triplane, two World War I fighter planes, as well as a handful of [[Franchise/IndianaJones Indiana Jones]] sets featuring the [[http://lego.wikia.com/wiki/7198_Fighter_Plane_Attack Pilatus P-2]] (which admittedly never saw combat, being intended as a "trainer" aircraft) which in addition includes another World War I fighter in the Albatros D.III, and the [[http://lego.wikia.com/wiki/7683_Fight_on_the_Flying_Wing Horten Ho 229,]] a World War II bomber which also never saw combat by virtue of being an incomplete prototype by the time the war ended. Furthermore, the F-86 Sabre and Mark VIII heavy tank both have official designs depicted in [[VideoGame/LegoIndianaJones Lego Indiana Jones 2]], but never released into physical sets.
** It should be noted that this policy only extends to the weapons themselves, and there is technically nothing stopping ''soldiers'' of these periods from being depicted, ThoseWackyNazis featured in the Indiana Jones theme (albeit with NoSwastikas) being the stand-out example. Likewise, the "Green Army Men" from the Toy Story line are a hand and head swap away from becoming [[YanksWithTanks 50s American GIs]], who likewise have counterparts in the [[RedsWithRockets Soviet soldiers]] who also hail from the Indiana Jones sets.
* AgonyOfTheFeet: Let's just say it's a good thing LEGO and carpet manufacturers seldom use the same colors...
** AscendedMeme: The [[http://www.lego.com/en-us/minifigures/characters/goblin-539c4dfba8184af98e2372960d0ead92 Goblin minifigure]] likes stealing bricks and hiding them under people's feet.
* AmusementParkOfDoom: Two in the DC line; a small funhouse featuring attractions for Joker, Harley Quinn, and the Riddler, and a much larger park with rides for Joker, Harley, Poison Ivy, and the Penguin. Both sets have several traps for Batman and Robin (and Beast Boy and Starfire) to face.
* {{Built with LEGO}}: Naturally, and especially at a convention by fans.
* CallBack: The Scooby-Doo sets feature stickers that depict Johnny Thunder and the Prospector (from Minifigures Series 12) on them.
* DoubleMeaningTitle: See above.
* EpicFail: The DC Super Heroes line introduced the Super Jumper, a stand for mini-figures that worked like a jumping frog toy; push the tab on the back, and the release force flips the stand and mini-figure into the air. However, soon after the sets' release, fans noticed that the locking system the stand used (studs to stand the figure, combined with an insert between the legs, and two inserts that snap into the back of the legs) actually damaged the plastic of the mini-figure legs. Due to the intense force necessary to attach and remove the figure, the plastic inserts scraped, warped, and occasionally cracked the plastic. Many are upset and sending complaints. Apparently, the jumper is supposed to be bent backward to insert the figure more smoothly without damage, but there are no instructions for using them.
* FunWithAcronyms: AFOL (Adult Fan of LEGO), TFOL (Teen Fan of LEGO), MOC (My Own Creation), SNOT (Studs Not on Top), and lots more! Others include BURP (Big Ugly Rock Piece) and POOP (Piece Out of Other Pieces).
* HartmanHips: Pretty much every female minifigure is printed with these.
* MonsterClown: In the DC line, Joker counts, but so does the clown-face archway on Jokerland.
* {{Mukokuseki}}: LEGO have yellow skin for this reason, however many people think of them as being White. There are minifigures with more realistic skin colors.
* OurDragonsAreDifferent: LEGO have produced a number of dragons over the years; single 'big fig' figures in the [=1980s=] and [=1990s=] in the same vein as LEGO horses, more advanced ones with additional articulation in the [=2000s=], and block-based dragons with large articulation in the [=2010s=] ''Elves'' and ''Ninjago'' line. Almost all are quadrupedal with two additional wing limbs. The ''Elves'' line feature friendly magical dragons varying in size from a small car to a building, while previous sets - typically the ''Castle'' line - feature traditional knights and dragon slaying.
* StealthPun: Some of their tongue-in-cheek humor counts as this. In the Brick Bank set, for example, the criminals smuggle stolen money out of the building via a hidden door in one of the washing machines ( in the neighboring shop), which leads to an empty air vent. In other words, they're money launderers.
* SuperDeformed: The aesthetic of the Super Heroes Mighty Micros minifigures, using short legs and having simple yet exaggerated cartoon designs.
* TheTetrisEffect: Possibly the oldest living example.
* ThemeNaming: All of the Modular Buildings' names are exactly two words.
* UnitsNotToScale: Particularly the ''Star Wars'' sets, where only the fighters (i.e. X-Wing) are roughly 1:1 minifig scale; other sets like the Imperial Star Destroyer or Tantive IV have major scale changes, usually with only an interior area built to minifig scale. This is to maintain sanity, because a [[MileLongShip to-scale Star Destroyer]] would be the size of an Olympic swimming pool.
* UnreliableCanon: Trying to decipher the canon (outside of its more story-oriented themes such as ''Toys/{{BIONICLE}}'') can be a real mess, though it hasn't stopped many from trying. Perhaps the greatest unreliability is the LEGO timeline and universe.
** Some sources state that each [[Toys/LEGOThemes theme]] takes place in its respective era. For example, Toys/LEGOPirates takes place in the 1700s during the Golden Age of Piracy. ''VideoGame/{{LEGOLAND}}'', the first ''VideoGame/LEGORacers'', and Toys/LEGOTimeCruisers ''LEGO Mania'' comics apply TimeTravel as a HandWave for {{crossover}}s.
** On the other hand, there are so many {{crossover}}s between LEGO themes (such as ''[[Videogame/LEGOIsland LEGO Island 2]]'', ''Videogame/LEGOUniverse'', ''Soccer Mania'', and countless LEGO magazine comics) ''without'' the TimeTravel HandWave that it would seem that most LEGO themes take place concurrently. For example, this means Toys/LEGOPirates would take place in 1989, simultaneously with Toys/LEGOSpacePolice.
** Other sources (such as ''Videogame/LEGOUniverse'', ''Film/LEGOTheAdventuresOfClutchPowers'', and one [[Toys/LEGOSpace UFO]]/[[Toys/LEGOCastle Fright Knights]] commercial) imply that all themes take place concurrently, but each on their own separate planet. For example, the 2007 Toys/LEGOCastle theme would take place in 2007 but on the castle-themed planet Ashlar.
** The Toys/LEGOTimeCruisers comics from ''World Club Magazine'' which interprets the many LEGO themes as TheMultiverse, but even within certain universes there are unexpected crossovers. For example, there's one universe which has [[Toys/LEGOSpace UFO]] and [[Toys/LEGOCastle Fright Knights]] interacting on Castle Planet (tying into the previously-mentioned commercial), and another universe which has Wild West, Extreme Team, Res-Q, and [[Toys/LEGOAdventurers Adventurers]] all taking place simultaneously.
** ''WesternAnimation/TheLEGOMovie'' depicts all themes as taking place concurrently. They are all part of the same planet but were separated into separate theme-based zones under the rule of President Business, who dislikes crossovers. The setting of Toys/ClassicLEGOSpace, for example literally being a brick wall away from the settings of the Wild West and Toys/LEGOCastle themes. [[spoiler:In reality, the entire LEGO world is the basement of "The Man Upstairs", with each zone represented by a different table. This may imply that LEGO's canon is all based on how each LEGO builder perceives it, and thus its inherent subjectivity explains why the canon is so unreliable.]]
** When EveryoneIsRelated, things become even more unreliable. For instance, [[Toys/LEGOAlphaTeam Evil Ogel]] is the great-great-great-great-great-grandson of [[Toys/KnightsKingdom2 Lord Vladek]], implying that the two themes take place seven generations apart. But wait, there's more! The [[Toys/LEGOMinifigures Evil Knight]] served under both Lord Vladek and [[Toys/LEGOCastle Cedric the Bull]], who has interacted with the casts of ''VideoGame/LEGOIsland'' and ''Soccer Mania'', both of which had a {{crossover}} with Alpha Team in one of the ''LEGO Magazine'' comics... which would imply that Alpha Team and the second Knights' Kingdom themes take place around the same time, not seven generations apart. And let's not get started on [[Toys/LEGOAdventurers Johnny Thunder's]] [[Toys/LEGOTimeCruisers family]] [[Toys/LEGODino tree]]...
* YouDontLookLikeYou: The clown archway in Jokerland only shares the green hair, white skin, and red lips with the character who owns it. The archway has a red nose, two tufts of green hair, and a bowler hat.
!! Appearances in fiction:
* In a ''Series/MythBusters'' "viral" episode (read: they got all their ideas from highly-watched Website/YouTube videos), they tested the plausibility of a LEGO ball the size and rough shape of the boulder seen ''Film/RaidersOfTheLostArk''. Didn't work, because they could not easily transport the thing, getting all the bricks was nearly impossible, they only needed a fifth of the LEGO bricks mentioned by the myth, and it broke up when it rolled. They way it bounced in the video they watched was no way near plausible for how the real ball acted.
* One of the minor {{mon}}s in the ''Franchise/{{Digimon}}'' franchise is [[http://wikimon.net/Toy_Agumon ToyAgumon]]. I think you can guess the toy from which it appears to be made. It also has a few {{Palette Swap}}s. Similarly, there's [[http://wikimon.net/Omekamon Omekamon]], a Digimon resembling a LEGO minifigure who's drawn on himself to try cosplaying as [[Anime/DigimonAdventure Omegamon]].
* The card [[http://yugioh.wikia.com/wiki/Blockman Blockman]] in ''TabletopGame/YuGiOh'' is pretty clearly made out of LEGO bricks.
* In ''Film/TimeBandits'', at least part of Evil's Fortress of Ultimate Darkness is clearly shown to be made up of giant LEGO blocks. This is one of many times that Kevin's toys appear in his adventure through time.
* Blocken from ''Manga/ShamanKing'' is a disfigured man who hides his appearance in a suit that looks like a LEGO figure and manipulates LEGO-looking blocks (which are really the spiritual energy of many rats) into various deadly shapes.
* The bonus stages in the obscure UsefulNotes/{{Amiga}} puzzle-platformer ''P. P. Hammer and His Pneumatic Weapon'' are made of LEGO-like blocks.
* When LEGO sculptor Nathan Sawaya appeared on ''Series/TheColbertReport'', he presented Stephen a lifesize LEGO Colbert. LEGO is also a popular medium for entries in the perennial Creator/StephenColbert Video Challenges.
* The [[AllegedlyFreeGame "free to play"]] MMORPG ''VideoGame/MapleStory'' has Ludibrium, a world made of plastic bricks and whose residents have that vaguely LEGO/Duplo/whatever-esque look.
* The demolition derby scene in the third ''WesternAnimation/{{Futurama}}'' movie had some LEGO participants. Much as you'd imagine, their vehicle fell apart when it was destroyed.
* ''Series/CornerGas'' had one episode with Hank building a model of Dog River out of LEGO, and a DreamSequence with a LEGO Corner Gas.
* The first question ''Literature/SophiesWorld'', a mystery novel about philosophy, asks is: Why are the LEGO bricks the best toy in the world?
* The seventh, eighth and ninth levels of the ''WesternAnimation/TomAndJerry'' game for Super NES is a ToyTime world where the foreground is made entirely of LEGO bricks.
* The children's book ''Adventures in LEGOLAND'' is about a kid who visits a LEGO-themed theme park which comes to life at night and saves the day. Lucky kid.
* In the episode "To the Lighthouse" of ''Series/TerminatorTheSarahConnorChronicles'', John Henry is seen building a mountain out of LEGO bricks. However, he talks about Solek on Voya Nui, when it's supposed to be Karda Nui, and the Toa protecting the Mask of Life, when they were actually trying to claim it before the Makuta do. Since John Henry is a robot with Internet access (and in fact commented that there are no ducklings on Voya Nui in that episode), it[=/=]he should know better.
* The Viridian City Gym in ''VideoGame/PokemonGoldAndSilver'' looks like its walls were made of giant LEGO bricks. Sadly, the remakes ''[=HeartGold=]'' and ''[=SoulSilver=]'' don't keep this.
* ''VideoGame/EveOnline'' features a building material and loot item called "Construction Bricks", with an icon resembling LEGO pieces in a small pile.
* Block Town, the first world in ''[[VideoGame/PacMan Pac-Mania]]'', is made up of LEGO blocks.
* In the ''WesternAnimation/FamilyGuy'' episode "The Tan Aquatic with Steve Zissou", ManChild Peter envies a kid's LEGO collection:
-->'''Peter:''' Aw, sweet! You got [=LEGOs=], aw sweet. Lois only buys me Mega Bloks."
-->'''Lois:''' They're the same, Peter.
-->'''Peter:''' You know what, Lois? They are ''not'' the same. And the sooner you get that through your thick skull, the sooner we can get this marriage back on track.
* In the old Amiga ''VideoGame/{{Populous}}'' game, one world your worshippers could conquer was made of LEGO. (Others included a lava world and France.)
* In February 2010, ''VideoGame/KingdomOfLoathing'' added an item that let you summon [=BRICKO=] bricks, which could be used to build equipment or monsters to fight. (In a nod towards the trademark naming, the game says they should actually be called a "BRICKO™ Brand Funucational Construction System Core Unit", but nobody calls them that)
* In ''FanFic/KiraIsJustice'', Near seems to like LEGO bricks.
* The Servbots from ''VideoGame/MegaManLegends'' resemble LEGO Minifigs.
* ''WesternAnimation/TheSimpsons'' has a fictional theme park called Blockoland, being a parody of LEGOLAND. [[HilariousInHindsight Of course, now the series is getting its own LEGO sets.]] The episode "Brick Like Me" features a LEGO version of Springfield.
* Some parts of Zoetopia in ''VideoGame/MonsterTale'' seem to be made of LEGO blocks. Justified in that the area also features lots of other toys, such as jacks, dominoes, and wind-up windmills, and Zoe generally follows a toys theme in her presentation.
* In a Norwegian family TV series, based on the Danish ''Olsen Banden'', the protagonists build a LEGO robot to [[http://www.youtube.com/watch?v=squxkHIaIdY climb a set of stairs and open a lock]].
* [[http://www.mangareader.net/one-piece/622 In a One Piece colourspread]], the Strawhats are building a small castle out of bricks that can easily be identified as LEGO.
* A pair of minifigures actually serve as the flight attendants of the backpack in which [[{{Franchise/Barbie}} Barbie and Ken]] arrive in the ''WesternAnimation/ToyStory'' short "Hawaiian Vacation." A LEGO rabbit also appears in ''WesternAnimation/ToyStoryOfTerror''. Notably, it's able to use the bricks it's made up of to shapeshift into objects the characters need, like a stairwell,
* ''WesternAnimation/RobotChicken'' has several sketches wringing BlackComedy from such aspects of the LEGO world as the minifigures' PerpetualSmiler [[http://www.youtube.com/watch?v=R2i_CKDrZUw expressions,]] [[https://www.youtube.com/watch?v=LqmWWLWLYsE combining sets from]] [[https://www.youtube.com/watch?v=udKbB-di1oY different themes,]] [[https://www.youtube.com/watch?v=MHaDiyA-0BY LEGO's forays]] [[https://www.youtube.com/watch?v=mGAqY9f9tWg into movie licenses,]] [[https://www.youtube.com/watch?v=ZNSovtpOzl8 minifigures' rebuildable nature,]] and {{Shoddy Knockoff Product}}s [[https://www.youtube.com/watch?v=vv3srTr9ZhQ flooding the market.]]
* In ''VideoGame/SuperMarioLand2SixGoldenCoins'', the last stage in the Mario Zone is made of [[http://nintendo.wikia.com/wiki/N%26B_Block N&B Blocks,]] Nintendo's own long-forgotten knockoff brand of LEGO, made back when Nintendo was a toy company.
* One of the entities contained by the Wiki/SCPFoundation is [[http://www.scp-wiki.net/scp-387 SCP-387, aka "Living Lego",]] self-replicating LEGO bricks that animate whatever is constructed with them (such as self-propelled cars and sentient people) and have a violent, undisclosed reaction to [=MegaBlocks=].
* In ''Ultimate Comics All New Spider-Man'' Miles Morales best friend Ganke Lee loves building LEGO toys.
* The Brazilian blog and webcomic ''[[http://www.irmaosbrain.com/ Irmãos Brain]]'' is starred by Ego, Superego and Id, three LEGO minifigures who are brothers.