[[quoteright:300:http://static.tvtropes.org/pmwiki/pub/images/COCX-36138_9068.png]]
[[caption-width-right:300:You wouldn't get [[CuteWitch these]] in any pet shop.[[note]]Clockwise from left to right: Garnet, Ruby and Sapphie. Not shown: [[LoadsAndLoadsOfCharacters the remaining 40+ pets]].[[/note]]]]

If ''VideoGame/{{Webkinz}}'' had magic and jewels, and was set in a world like ''Literature/HarryPotter'', ''Jewelpet'' would be the result.

A character franchise created by {{Creator/Sanrio}} and Creator/{{Sega}} collaboratively in 2008, ''Jewelpet'' is about anthropomorphic small animals named after jewels, birthstones and other minerals, who can use magic with the power of their eyes, made of said minerals. It has the distinction of being the first collaboration between Sanrio and another toy company, creating a successful CashCowFranchise that continues to this day in Japan.

The Jewelpet toy line has internet connectivity capabilities, which may remind you of [[VideoGame/{{Webkinz}} something else in particular]]. Sega Toys collaborated with Sanrio to release a line of plush toys of the characters in January 15, 2008. Each plush contains a password to access the Web-Gurumi website, where the customer "adopts" the respective pet in the virtual world. Accounts expire within one year, unless another plush is bought, and added to the user account.

Of course, toys isn't all there is to such a successful franchise; there are TONS of things related to Jewelpet: stationery, school supplies, bags, raincoats, umbrellas, bento boxes, you name it. It is today one of Sanrio's most popular franchises to date.

As the series completed its first anniversary, its first anime debuted in Japanese TV. Each anime season has its own storyline, distinct from the toys and from each other. There are also a movie, a light novel, 3 manga series and 6 VideoGames with [[VideoGame/{{Jewelpet}} their own page]].

[[foldercontrol]]

[[folder:Anime Seasons]]
'''''Anime/{{Jewelpet 2009}}''''': The first series produced by [[Creator/AnimalYa Studio Comet]] after ''Anime/OnegaiMyMelody'' ended. Set in the fictional city of Takaragaseki, the main heroine, Rinko Kougyoku, meets Ruby when the latter is tasked by the Gods to find the Jewelpets who fell in the human world. Rinko and her friends decide to help her, while stopping the evil Jewelpet Diana from doing the same. This season spends more time on the human world than other seasons.
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'''''Anime/JewelpetTwinkle''''' (2010): The second season follows Akari Sakura, a cripplingly shy and insecure girl who meets Ruby, who's looking for a human who'll attend the Magic Academy with her. Akari attends the Magic Academy and goes through middle school life back in the human world, while getting involved in the drama of the Jinnai family, whose son she likes, and achieves personal growth in the process. In 2013, it received an OVA sequel.
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'''''Anime/JewelpetSunshine''''' (2011): The third season is wildly different from anything that came before it. Shifting gears from your typical {{Magical Girl}}s and their cute mascots plot to a school comedy that sometimes has magic on the side, it follows the misadventures of the Plum class, a "class of lost causes" on their last year of high school. Kanon Mizushiro and Ruby are members of that class and roommates, who have to juggle their uneasy friendship with their crush on Mikage Shiraishi. It took several departures from many elements of the franchise, such as featuring a confident, mean-spirited heroine, putting less emphasis in grouping characters as trios, as well as the aforementioned abandonment of magic as a main plot point (which carried on to following seasons). If the anime is now a completely different beast from the toy line, it's thanks to this season.
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'''''Anime/JewelpetKiraDeco''''' (2012): The fourth season focuses on a parody of a {{Sentai}} team called Kira Deco 5, composed of five humans (the main protagonist of which is Pink Oomiya) and their Jewelpet partners. They are tasked with finding the legendary Deco Stones that will revive Jewelina, who was turned into stone many years before, and save the human world from the Eternal Darkness.
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'''''Anime/JewelpetHappiness''''' (2013): The fifth season focuses on Chiari Tsukikage, who attends the Jewel Academy. Commissioned by Jewelina, Ruby and the other mascots march into the campus carrying the Jewel Box, which they have to fill with Magic Gems, obtainable by running the Jewelpet Cafe Happiness and making friends in the process. Chiari and her friends agree to help them with their goal. In many ways, it's a throwback to ''Sunshine'', albeit with a more continuous plot.
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'''''Anime/LadyJewelpet''''' (2014): The sixth season is the first to be produced outside of Studio Comet; most of the animation is by Creator/{{ZEXCS}} (They made the ''Manga/AkuNoHana'' anime. [[MoodWhiplash Yeah.]])[[note]]Comet still serves as producer[[/note]]. The protagonist Momona is brought by her cousin's wife to the Jewel Palace in order to become a Petit Lady, a contestant for the title of Lady Jewel, the queen of Jewel Land. After three years of comedic seasons, ''Lady'' adopts a serious tone which harkens back to the days of ''Twinkle'', although it doesn't return to the MagicalGirl genre.
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'''''Anime/JewelpetMagicalChange''''' (2015): Animated by Creator/StudioDEEN, the seventh season has the Jewelpets being sent to Earth to investigate how to get their castle back to their world. They meet a girl with a magic pendant and receive the power to turn into humans. Has only 39 episodes due to the anime series getting canned.
[[/folder]]

[[folder:Side Stories]]
'''''Jewelpet the Movie: Sweets Dance Princess''''' (2012): Ruby, Garnet, Sapphie, Labra, Angela, Sango, Jasper and Charotte are tasked with going to the Sweetsland Kingdom in a diplomatic mission to celebrate Princess Mana's 7th anniversary. A new Sweetspet, Park, suddenly appears at the party and becomes friends with them. However, the heroes have to contend with Duke Creme de Brûlée's plans to overthrow the kingdom. And what exactly is Park's true nature?
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'''''Jewelpet: The Fuss in the Jewel Festival!?''''' (2012): A light novel serialized in Kadokawa's ''Tsubasa Bunko''. It focuses on the non-canon Jewelpet Lollip, unique to this story. It tells the story of Lollip's experiences and bonds with Ruby and her friends while setting up the Jewel Festival in Jewel Land.
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'''''Jewelpet Attack Chance!?''''' (2016): A Flash-animated ONA created by Mako Morie, a regular manga author for the franchise and animated by [[https://en.wikipedia.org/wiki/Anime_International_Company AIC Project]]. Features Ruby, Labra, Sapphie and a girl named Ruri, who try to find a way to convince people to make a new Jewelpet anime. Notably supervised by Hiroshi Negishi (yes, the one who made ''Anime/TenchiMuyo'').
[[/folder]]

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!!Features examples of:
* AdventureFriendlyWorld: Jewel Land. There's always adventures to be had in fantastical deserted islands, underwater, mountains, etc., involving all manner of creatures, wizards and quest objectives.
* AlienSky: Jewel Land has two moons.
* AlternateContinuity: The franchise runs on this in order to keep things fresh.
* AlwaysInClassOne: Played straight in the first series and ''Twinkle''. Both averted (some Rose class elements are important) and played straight (no underclassmen seen whatsoever) in ''Sunshine''. Subverted in ''Happiness''.
* AmazingTechnicolorWildlife: Pink cats and blue dogs! YAY!
* AnimationBump: The first series avoids animating the Jewelpets moving as much as possible by putting them on brooms. From ''Twinkle'' to ''Happiness'', the animation budget evidently got a raise, as the Jewelpets usually get around on their own two or four paws. It's obvious that the show had fallen on hard times with ''Lady'', which gave the pets floating balls, again to avoid animating their movement.
** This [[http://www.youtube.com/watch?v=vAIzaLiBogc scene]] in episode 25 of ''Sunshine'' featuring Garnet's ''Film/{{Flashdance}}'' is animated so well, it closely resembles the original scene.
* ArtEvolution: Compare the [[http://www.sanrio.co.jp/rs/corporate/release/2008/images/0115_img_002.gif first designs]] to the [[http://25.media.tumblr.com/tumblr_lr3167jJQT1r2ficno1_500.jpg current designs]], both done by Yamaguchi.
** The anime as well. Compare [[http://www.findfreegraphics.com/image-22/jewel+pet.htm first series' Ruby]] to [[http://fafazil1996.centerblog.net/voir-photo?u=http://fafazil1996.f.a.pic.centerblog.net/o/b6eeb8e0.jpg Kira Deco Ruby]]. Now apply the same thing to every Jewelpet.
* AudienceParticipation: The movie. Ruby requests that the audience joins in [[spoiler:calling out to Gumimin to stop him from sacrificing himself]], and at the end invites everyone to dance to the ending music.
* BeautyBrainsAndBrawn: The series mascots. Garnet's the Beauty, Sapphie's the Brain and Ruby's the Brawn.
* BiggerBad: Dark Magic in general. It can't do much on its own given that it lacks a concrete form, however, it can never be completely destroyed and it always manages to find an outlet for its purposes.
* {{Camp}}: The anime in general (even before abandoning the MagicalGirl genre) is well-aware of how diabetically cuddly it is and isn't afraid of subverting worn-out tropes and lampooning itself, while still milking its cuddliness for all it's worth.
* CentralTheme
** First season: One must learn to let go of their childhood ideals and remember that reality is never simple.
** ''Twinkle'': You can have a strong will and help people even if you're the shiest person in the world.
** ''Sunshine'': High school is the best time of one's life.
** ''Kira Deco'': Learning to let go of past grievances is the key to maturing.
* CharacterDevelopment: The characters from each season learn to overcome their insecurities and become better people.
* CherryBlossoms: The first and final episodes of the first series.
* ContrastingSequelMainCharacter: Rinko starts out as a timid klutz, later exchanging the timidity for snarkiness; Akari has the shyness ramped up and is rarely played for laughs; Kanon is snobbish and full of herself; Pink is cheerful and energetic; Chiari is clumsy and airheaded; Momona is also clumsy but super-determined as well.
* CuteWitch: The Jewelpets, obviously, though when the humans can cast magic (and are young, female and good), they tend to be this.
* DancePartyEnding: The movie.
* DarkerAndEdgier: ''Twinkle'' had issues of parental abandonment and neglect as one of its most recurring themes. Just about everyone in the main cast has problems with their families. The villain is someone who's fated to die an early death due to her powers, and who's been forcefully seperated from her family. And characters actually ''die'' [[spoiler:(at least, for a significant period of time, whereas in other seasons they come back to life the very next episode)]].
** ''Sunshine'' as well. Despite being a comedy that starts out seemingly plotless, later episodes involve incest as a plot point. Zoophilia is also an important issue, though never called by name. And then the final episodes have ''God'' becoming corrupted and nearly killing everyone.
* DarkIsEvil: The greatest evil of this franchise is the so-called Dark Magic.
** DarkIsNotEvil: Black-eyed Jewelpets ([[CaptainObvious except when they are]]). Yuuma may also count as an example, because while his design is dark and brooding, he's really a NiceGuy.
* DemonicPossession: Dian in the first series uses Dark Magic without a problem. However, late in the series, [[spoiler:he loses control of it due to his conflicting feelings for Rinko and his desires to rule both worlds, turning into Dark Dian in the process.]]
** Alma in ''Twinkle'' gets possessed by [[spoiler:the Battest]] to set itself free from its seal and to try to destroy Jewel Land. Later it possesses [[spoiler:Akari]], though she just fell unconscious.
** Dark Magic in ''Sunshine'' possesses every character that shows hints of negative emotions; things go to hell when it possesses [[spoiler:Jewelina.]]
** The Red Moon in ''Happiness'' brainwashes people to do wrong without any recollection of what they did.
* DenserAndWackier: Since the debut of ''Sunshine'', every season has become crazier both in plot and style of humour.
** Stopped with ''Lady''.
* DerivativeWorks
** LicensedGame: Seven games released in the NintendoDS, Nintendo3DS and the arcades.
** ComicBookAdaptation: There are a total of three manga adaptations.
*** The first one by Mako Morie which was serialized in Pucchigumi and adapts the toys' concept, and was compiled in one volume.
*** The second one based on the ''Twinkle'' anime, which is also by Mako Morie and compiled in one volume.
*** [[http://www.ciao.shogakukan.co.jp/message/tatsuyama/images/005.jpg The third one]] by Creator/TatsuyamaSayuri, (of ''Manga/HappyHappyClover'' fame) which ran in ''Ciao'' from February to September 2010. There is no tankobon volume for this one.
** LightNovels: ''The Fuss in the Jewel Festival!?''. Notable for introducing the CanonForeigner Jewelpet Lollip.
** TheMovie: ''Jewelpet The Movie: Sweets Dance Princess'', the only piece of the franchise where Sweetsland gets non-negligible screen-time. Bombed at the box-office.
** TheMusical: Several musicals in Sanrio Puroland and Harmonyland. ''Magical March'' is apparently the most popular.
* DistantPrologue: The prologues of ''Twinkle'', ''Sunshine'' and ''Kira Deco'' show Jewelina giving birth to the Jewelpets, presumably more than a decade before.
* DodgeballIsHell: The Jewel Game that stakes Lapis is a game of dodgeball where the impact of the ball is powered by insults. King is chosen to play in it because he's impervious to insults... except, as it turns out, Lapis'. This is the first Jewel Game where Rinko and co. lose.
* EarlyInstallmentWeirdness: Jewelpets in the first series would be referred to by their full jewel names at their introduction, and later request to be called by their nickname, which is the name they're known by officially in most cases (e.g. Rald is introduced as Emerald, and King as Onyx).
** And, of course, there's no Jewelina; instead there are four gods with specialized instead of omnipotent powers.
* EveryDeviceIsASwissArmyKnife: ''Twinkle'' introduces the Jewel Pod, which is basically a magic-operated smartphone that has multiple functions. It has become a staple of the series since.
* EverythingsBetterWithPlushies: The original toys released in 2008.
* EverythingsBetterWithRainbows: Occasionally, rainbows appear when Jewelpets cast their magic.
* EverythingsSparklyWithJewelry: The Jewelpets draw their power from their eyes, called Jewel Eyes, which are made from various minerals (mostly literal jewels, but not always). There are also plenty of shiny {{Mineral MacGuffin}}s in every season.
* ExcitedTitleTwoPartEpisodeName: ''Twinkle'', ''Sunshine'' and ''Kira Deco'' invert this by putting the "excited" part in second place instead of first. ''Happiness'' averts it.
* {{Expy}}:
** Genshiro, hmm... that sounds [[Manga/FistOfTheNorthStar familiar]].
** Dian in the first series, between eye powers that allow him to command others to do his bidding, an impassioned speech to convince Jewelpets to rebel against their perceived enslavers and a very familiar [[spoiler:human form]], takes a lot of cues from [[Anime/CodeGeass Lelouch Lamperouge]], helped by the fact that they share the voice actor.
** Ruby is one of [[Anime/OnegaiMyMelody My Melody]], who was already one of ''Franchise/HelloKitty''. Diana is meant to be an equivalent to Kuromi, My Melody's foil.
* ExtranormalInstitute: The magic schools that the characters attend.
* ExtremelyShortTimespan: The movie happens in two days. In contrast, each anime season's timespan is a whole year.
* {{Fanservice}}: Episode 20 of the first series has Minami in a sexy bikini.
** Also, the covers for the DVD box sets of ''Sunshine''.
** The covers for the ''Twinkle'' fan discs which were drawn by the character designer of the series.
** Coal's female form. My, what big boobs you have!
** Ruby got one MsFanservice moment in episode 41. Oh my, nice PlayboyBunny costume there!
** One of the ImagineSpot on ''Happiness'' got Luna fantasizing herself as a hot, sexy, anthropomorphic bunny.
* {{Fansub}}: Critter Subs subbed the entirety of ''Twinkle'' (including the OVA), ''Kira Deco'' and ''Happiness''.
** The first series had several fansubbers picking it up when it debuted, but they gave up after only the first couple of episodes or so. In 2013, Stardust Fansubs committed to subbing it steadily; it is now an ongoing project.
** ''Sunshine'' was translated by Ayako, who stopped before the Summer arc. Stardust Fansubs has raised the possibility of picking it up after finishing the first series.
*** A group named Paca has picked it up where Ayako left off and is subbing it at a fast pace.
** ''Lady'' is subbed by a 4chan-based group called Ai-dle (except episode 39, but that was due to circumstances beyond their control; and it was a recap episode anyway).
** Ai-dle hasn't done much of anything since ''Lady'' ended and its philosophy about ''Magical Change'' seems to be "whenever they damn well please", having subbed only 2 episodes (though they seem to have taken it upon themselves to release raws since the previous one dropped it), so ''MC'' seems to be headed for the same fate as first and ''Sunshine''.
** Meanwhile, the movie is also unsubbed.
* FantasyKitchenSink: The anime is notorious for it. Especially ''Sunshine'' and ''Kira Deco''.
* {{Fictionary}}: Jewel Land's own language, which is used in both the franchise and the anime.
* FlyingBroomstick: The first series.
** Tour, Diana and Dian have personalized broomsticks. Diana's is pink, Tour's is gray and Dian has a pimping gold one that turns into a dragon.
** Rinko, Minami and Aoi also ride brooms when they go to Jewel Land in episode 14.
** The movie brings them back.
* FoodPorn: ''Sweets Dance Princess'' features this heavily, since it takes place almost entirely in Sweetsland, which, as you may have guessed, is a land made entirely of sweets.
** Generally, every episode featuring Sweetspets has hefty doses of this.
* FunctionalMagic: First series, ''Kira Deco'' and ''Happiness'' use Device Magic. ''Sunshine'' uses Device Magic mixed with Theurgy (since Jewelina is summoned for every spell). ''Twinkle'' falls into Rule Magic, because the magical circles with spells inscribed in them are the most fundamental part.
* FunnyAnimal: Jewelpets and Sweetspets, of course.
** ''Twinkle'' introduces Avenue, Ametrine and Trystine, who, unlike the pets, seem to be physically structured like adult humans. They're also fully clothed.
* FunSize: Jewelpets and Sweetspets.
* GagSub: Critter Subs uses this infrequently, translating some throw-away lines into memes.
* GettingCrapPastTheRadar: Has its [[Radar/{{Jewelpet}} own page.]]
* GottaCatchEmAll: The first series focuses on collecting all the Jewelpets. The Jewel Game where Amelie is betted also features this, as the task is to collect more runaway babies than the opponent.
* HalfDressedCartoonAnimal: Some Jewelpets. Averted with some non-Jewelpet animals, who are entirely clothed.
* HumanFocusedAdaptation: The first series, ''Twinkle'' and ''Lady''. ''Sunshine'' and ''Kira Deco'' are more balanced while ''Happiness'' favors the pets.
* IntercontinuityCrossover: The 10 minute short movie ''Onegai My Melody: Yu and Ai'' has Ruby as a SpecialGuest character, [[https://24.media.tumblr.com/c208fe40305a46485f668bd4bf5044ab/tumblr_my3z6jU4V91rni86yo1_500.png listening to My Melody's story about her summer barbecue with the denizens of Mari Land.]]
** Outside of the anime, the Jewelpets have their own show in Sanrio Puroland where Cinnamoroll is a SpecialGuest.
* InterdimensionalTravelDevice: Jasper's key can open portals to different dimensions.
* InterspeciesRomance: Pretty common across the franchise, be it different Jewelpet species, humans/Jewelpets or something else. Usually they don't go beyond an hilariously unrequited crush, but there are exceptions to this.
** For examples that reoccur in several seasons, there's Ruby with Tour (pre-''Sunshine'') and Granite (post-''Sunshine'').
** First: King x Lapis, implied Dian x Rinko.
* LighterAndSofter: ''Kira Deco'' and the movie, but with a hint of dark moments.
** ''Happiness'' also qualifies as one of the lightest entries in the series due to a lack of any serious themes throughout.
* LionsAndTigersAndHumansOhMy: Humans and Jewelpets co-exist peacefully in ''Sunshine'' and ''Happiness''.
* LoadsAndLoadsOfCharacters: Downplayed by virtue of most non-Jewelpet characters getting replaced by new ones each season. Still, there are over 40 Jewelpets which have to appear at least once each season.
* LoveTriangle: Akira-Rinko-Andy[[spoiler:/Dian]] in the first series.
** Kanon-Mikage-Ruby in ''Sunshine''. Garnet-Dian-Diana for the duration of episode 25.
* LuckyCharmsTitle: The dakuten used in the title (to turn the pronunciation from 'sh-' to 'j-') are presented as sparkles.
* MagicalGirl: The toys essentially revolve around humans attending a WizardingSchool. In the anime, the trope tends to be played with. It's a guarantee that the Jewelpets will always have magical powers, and most of them are female, but that doesn't mean every season falls into the genre.
** The first series has a number of unusualities. Rinko is the only human capable of using magic; however, she and both her friends all get their own magical girl outfits. Another thing is that they only wear them when they're in Jewel Land, and they can't change in and out of them as they please.
** ''Twinkle'' is the most typical as far as MagicalGirl anime go, since it uses the concept of the toys.
** ''Sunshine'' drops this as a main plot point, but still uses it for purposes of parody in the shape of Kurara Nemoto, a cosplayer who had always dreamed of becoming a MagicalGirlWarrior.
** ''Kira Deco'' doesn't use it at all; instead it favours {{Sentai}}-type powers and battles.
** ''Happiness'' doesn't use it either.
** ''Lady'' has some tropes, but it's largely downplayed. The girls will change into their ladylike dresses through the pets' magic when they're summoned to hear their tasks, but this doesn't give them magical powers. Later, they do get access to the Jewel Arrow, but it's a very situational and hard-to-use magic, which, again, can't be used without the pets.
** ''Magical Change'' has the gimmick of the pets transforming into girls and using powerful magic in those forms.
* MagicalLand: Jewel Land and Sweetsland.
* MarketBasedTitle: Officially known as ''Jewel Pets'' in Europe. There's some inconsistency to this: dubs of the anime say ''Jewelpet'' when the title appears on screen, yet the channels that present it call it ''Jewel Pets''.
* MedievalEuropeanFantasy: In the toys, the first series and ''Twinkle'', Jewel Land seems to be in the Middle Ages. Since ''Sunshine'', the anime has depicted Jewel Land as if it's set in the 21st century.
* MerchandiseDriven: Truthfully this series is driven by the toys more than anything else.
* MineralMacGuffin: Since it's a show revolving around jewels, it's to be expected. Every season has some super-important rock that drives the plot at some point or another.
* {{Mon}}: An interesting take on this trope as the mons aren't physical fighters, but wizards instead. The first series is even about them being found and collected.
* MythologyGag
** Sapphie telling the fishes to help her in episode 20 of the first series is reminiscent of ''Anime/OnegaiMyMelody''. She even does the same stance.
** Opal's design is a shout out to Cornet from ''Cinnamoroll''.
** Ruby's the My Melody to Diana's Kuromi. Angela looks almost exactly like Piano-chan.
** The usage of brooms in ''Sweets Dance Princess'' is a throwback to the first series, where most Jewelpets got around on brooms.
* OfficialCouple: [[spoiler:Rinko and Akira, Akari and Yuuma and lastly, Ruby and Granite after the last episode of ''Sunshine''.]]
* OhCrap: Savvier characters react like this when Ruby announces that she's going to use her magic.
* OneSteveLimit: Subverted, because each season is its seperate universe, so the characters with repeated names don't co-exist. They are:
** Kuranosuke Hinata (first season) and Hinata Asaka (''Sunshine'').
** Ryouko Azabu (first) and Ryouko Izumikawa (''Happiness'').
** Akira Nanase (first) and Akira Sakura (''Twinkle'').
** Marie Sakura (''Twinkle'') and Marie Hanazono (''Happiness'').
** Diana (the Jewelpet) and Lady Diana (''Lady'') are the only ones who co-exist.
** Nene Konoe (''Happiness'') and Nene (''Magical Change'').
* PinkProductPloy: The toys, promotional art and even the websites in their various languages abuse the color pink, to the point where things start becoming a little monotone. The color is whored substantially less in the anime, especially ''Sunshine''.
* OneEyedShot: This is used a few times in certain episodes, mainly with the Jewelpets themselves.
* ThePowerOfFriendship
* PowerTrio: This is the most common mode of organization for characters, present in the first 3 seasons, then ''Happiness''. ''Sunshine'' deviates from this trend by having a very loose-knit group (see CoversAlwaysLie).
** In a franchise-wide context, it also applied to the main Jewelpets, until Labra was promoted to mascot. Then Angela and Rosa came along and the trope applies again.
* RecurringLocation: The Strawberry Cafe shows up in the first three seasons. Jewelina's castle appears in ''Twinkle'' and ''Sunshine''.
* RidiculouslyCuteCritter: Besides the obvious, for what they are, even the dragons and chimeras of this series are absolutely adorable.
* RousseauWasRight: Present to various degrees in the whole franchise, with ''Twinkle'' being the best example of this, for its absolute lack of inherently evil characters.
* SailorEarth: Because the Jewelpets are based on minerals, it is inevitable that some fans will come up with their own pets based on minerals not yet introduced.
* SchizoTech: Some seasons depict Jewel land as almost medieval, while there are things like cell phones and mail orders in existence. Meanwhile, in seasons like ''Sunshine'', where Jewel Land seems to approach the human world's level of technological advancement, there still remain things like underwater feudal kingdoms (which promote idol concerts!) and 17th century pirates.
* ShoujoDemographic
* ShoutOut: [[ShoutOut/{{Jewelpet}} LOTS! And the list grows with each episode.]]
* SlapstickKnowsNoGender: It's mostly the female characters who get hit with slapstick comedy. Sometimes, the guys also get some, but most of the time they just stand around looking cool, as is the norm with shoujo anime.
* SlidingScaleOfSillinessVersusSeriousness: From silliest to most serious - ''Magical Change'', ''Happiness'', ''Kira Deco'', ''Sunshine'', first season, ''Twinkle'', and ''Lady''.
* SpellMyNameWithAnS: Many Jewelpets' names suffer from this. There's the katakana-to-Roman-alphabet spelling, the Roman alphabet spelling for foreign countries, and the spellings that fansubbers come up with.
* {{Spinoff}}: The anime has a lot of type 2 examples, see ThematicSeries below.
* AStormIsComing: Dark Magic almost always manifests itself through dark clouds, when it's not possessing someone else.
* SugarBowl
* TheTeaser: Midway into ''Sunshine'', they start using this every episode until the end. It's been more-or-less adopted as norm for the following seasons (the first several episodes use an OpeningNarration instead of this trope).
* ThematicSeries: Studio Comet and Sanrio make sure all the stories, including the movie and the novel, don't share the same canon as the next. The only things that each story shares are the Jewelpets and the concept of Jewel Land. Apparently, after the fourth season of ''Anime/OnegaiMyMelody'' got the series the [[FranchiseKiller axe]], Sanrio decided to not tell a story that would overarch for many seasons, and that's why the toys have a different story from everything else. ''Twinkle'' has the most in common with the general idea of the toys.
* ThemeNaming: Every pet is named after a type of gemstone. King is an exception.
* TokyoIsTheCenterOfTheUniverse: Averted for the most part. The human cast from ''Kira Deco'' all hail from places that aren't Tokyo. Akari lives in Hayama. Takaragaseki is a fictional city ''inspired'' by Tokyo (and Osaka). ''Sunshine'', when it does visit the human world, never specifies what city.
* TheTower: The Candy Tower from ''Sweets Dance Princess''. Park eats a bite and awakens to his real identity as the one who'll [[spoiler:destroy]] the tower.
* UnderdogsNeverLose: Ruby and every protagonist (except Kanon) she's partnered with start out as major losers, but become the best come the end of the series.
* UnexpectedCharacter: While Ruby,Garnet, and Sapphie are Sanrio characters. [[MarthDebutedinSmashBros They once made there official American debut]] in the Nintendo DS game "Loving Life with Hello Kitty & Friends" and while most of Sanrio characters featured in the game are semi known in the United States [[note]] My Melody is the closest Sanrio character to get the most exposure in the US while Hello Kitty is very well-known in America.[[/note]]. Ruby,Garnet, and Sapphie who represent the Jewelpet franchise aren't that well-known in the states and Sanrio very rarely brings up the existence of the franchise besides a blog post made in 2011.
* UnusuallyUninterestingSight: Justified in ''Sunshine'' and ''Happiness'' since humans are used to Jewel Land in those universes.
* VerbalTic: Episode titles. ''Twinkle'' uses "doki doki", ''Sunshine'' uses "Yay" and ''Kira Deco'' uses "Deco". The first series on the other hand places a double sound effect at the beginning of the titles; said sound effect is different for all episodes.
* WidgetSeries: The first two seasons avoid this if only because non-Japanese audiences are familiar enough with the MagicalGirl genre. However, ''Sunshine'' and the seasons that succeed it (at least until ''Lady'') will seem pretty oddball to people who aren't deeply familiarized with (modern) Japanese culture.
* WizardingSchool: [[http://jewelpet.info/school/index.html The Magic Academy]] in the toys' universe. The concept is present in the first two seasons of the anime, but it's only really plot-relevant in ''Twinkle''.
* WordSaladTitle: All seasons after the first one add another word to the ''Jewelpet'' title. The Jewelpets' spell chants will always have that word for the duration of the respective season. Sometimes, they do make sense in a thematic context.
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