[[quoteright:350:http://static.tvtropes.org/pmwiki/pub/images/WillyWonka_6188.jpg]]
[[caption-width-right:350:''"Good DAY, sir!"'']]

-->''"Come with me, and you'll be in a world of pure imagination..."''

'''''Willy Wonka and the Chocolate Factory''''' is the first film adaptation of Creator/RoaldDahl's novel ''Literature/CharlieAndTheChocolateFactory''.

Released in 1971, it features GeneWilder as Willy Wonka (the title was changed to accommodate because of concerns over racial slang[[note]]Specifically, "Charlie" was slang for Vietnamese communists, and since the film was made when TheVietnamWar was still going on...[[/note]] as well as some sneaky product placement for a Willy Wonka candy bar which was released at the same time) and [[Film/ThePoseidonAdventure Jack Albertson]] as Grandpa Joe. While not a box-office hit at the time, it was VindicatedByHistory as the decade wore on, and is ensconced as a CultClassic today, remaining the most famous adaptation of the novel to date and the basis for most [[CharlieAndTheChocolateParody parodies of the storyline]].

For the second film adaptation, see ''Film/CharlieAndTheChocolateFactory''.

Character sheets can be seen in ''Characters/CharlieAndTheChocolateFactory''.

!!''Willy Wonka & the Chocolate Factory'' provides (in addition to many of the [[Literature/CharlieAndTheChocolateFactory source novel's tropes]]) examples of:

* AcidTripDimension: The boat tunnel could well be this! Neil Patrick Harris jokes in the Podcast/{{Rifftrax}} commentary that "This is for all those 8-year-olds who dropped blotter acid before going to see the film."
* AdaptationalAttractiveness:
** Augustus in the book is disgustingly obese. In this film, he's not nearly as fat and his chubbiness is actually kind of cute.
** Mr. Wonka in the book is an older man with a black goatee, and illustrators often portray him as hardly taller than the kids. In this film he's of normal height, clean-shaven, red-headed, and in his late thirties to early forties. This and the toned-down costume also counts as AdaptationDyeJob, and has since become LostInImitation -- most subsequent adaptations and virtually all of the parody versions have clean-shaven Wonkas.
* AdaptedOut: Charlie's father is stated to have died sometime before the story begins; the director explains in the making-of book ''Pure Imagination'' that the character was effectively superfluous.
* AdaptationExpansion: The entire Slugworth subplot and the misadventure with the Fizzy Lifting Drinks. In the book, Charlie gets the factory as soon as the other kids were out of the running and doesn't have to pass a final test.
* AdaptationSpeciesChange: The nut-sorting squirrels of the novel are replaced with geese that lay golden chocolate eggs. (See PragmaticAdaptation below.)
* AnAesop:
** The Oompa-Loompa songs.
-->'''Oompas:''' Who do you blame when your kid is a... '''BRAT?'''\\
Pampered and spoiled like a Siamese Cat?\\
Blaming the kids is a lie and a shame.\\
You know exactly who's to blame:\\
[[SomeAnvilsNeedToBeDropped The Mother and the Father!]]
** Charlie's flaw is temptation, Veruca's is greed, Augustus' is gluttony, Mike's is obsession, and Violet's is pride. All are tied by the common theme of self-indulgence. You know what else is a form of self indulgence? [[BrokenAesop Chocolate.]] (Mr. Wonka may, of course, be looking for someone who can balance a love of fun as well as making people happy with an inherently indulgent vice with a larger moral character. Balance and all that.)
* AIIsACrapshoot: Inverted; in this case, the computer is the sane, rational one, while the humans are the ones going crazy. In a brief scene during the "worldwide obsession" segment, a scientist programs a computer to figure out where the last three golden tickets are. The computer refuses on the grounds that it would be cheating. The scientist tries to bribe the computer with the grand prize, but the computer rebuffs him, asking, "What would a a computer do with a lifetime supply of chocolate?"
-->"[[GettingCrapPastTheRadar I am now telling the computer exactly what it can do]] [[CrowningMomentOfFunny with a lifetime supply of chocolate!]]"
* AlliterativeList: According to the Oompa-Loompas, gum chewing is "repulsive, revolting and wrong".
* AllOrNothing: Although Charlie wins Mr. Wonka's contest by default (since the other children all "drop out"), Mr. Wonka disqualifies him on a technicality, delivering the news rather bluntly and cruelly. [[spoiler: However, he subverts it a moment later by revealing that it is one last Secret Test Of Character, which Charlie passes.]] The other children in this film leave with nothing other than the AmusingInjuries they'd brought upon themselves. (This is different than the book. Then again, the book didn't have that contract.)
* AllPsychologyIsFreudian: The troubled man relating his dream about being told where to find a Golden Ticket.
* AmusingInjuries / NonFatalExplosions: Mike makes the mistake of chewing what turns out to be "Exploding Candy for your enemies" (mentioned in passing in the novel) while in the Inventing Room; the resultant small explosion throws him back and knocks down a pots-and-pans stand. He's more or less okay, and seems rather impressed by the stuff!
* AndImTheQueenOfSheba: A few minutes after the discussion about Loompaland and Vermicious Knids, there's this gem:
--> (everyone is getting onto the Wonkatania)\\
'''Mr. Salt: '''Ladies first, and that means Veruca!\\
'''Grandpa Joe: '''If she's a lady, then I'm a Vermicious Knid!
* ApatheticTeacher: Mr. Turkentine seems to fall into this, what with his having no qualms about letting his students handle dangerous chemicals or dismissing class so he can go buy Wonka Bars.
* ArgentinaIsNaziland: The fraudulent winner from Paraguay is Martin Bormann!
* AscendedExtra
** Slugworth. In the book, just one of Wonka's rivals (and only mentioned); in the movie, [[spoiler:an employee of Wonka who, as part of Charlie's Secret Test Of Character, pretends to be him]].
** The owner of the sweetshop where Charlie buys the Wonka Bar that turns out to contain a Golden Ticket leads up the first musical number, "The Candy Man", here. Also counts as NamedByTheAdaptation (Bill).
* AssShove: Implied by the computer technician as he proclaims, "I'm now telling the computer exactly what it can do with a lifetime supply of chocolate!" while angrily punching keys.
* BaitAndSwitchComment: Mr. Wonka's ShoutOut to ''Theatre/TheImportanceOfBeingEarnest'' as Augustus is stuck in the pipe: "The suspense is terrible!...I hope it will last."
* BeCarefulWhatYouWishFor: [[SubvertedTrope Subverted]] in the final lines.
-->'''Mr. Wonka:''' But Charlie, don't forget what happened to the man who suddenly got everything he always wanted.\\
'''Charlie:''' What happened?\\
'''Wonka:''' He lived [[HappilyEverAfter happily ever after]].
* BigDoor: In the Chocolate Room -- it's small on one side and big on the other.
* BigEater: Augustus Gloop and his family, to the point that his father eats a reporter's microphone in passing!
* BilingualBonus: Mr. Wonka periodically addresses the tour group in other languages:
** ''Madames et Monsieurs, maintenant nous allons faire grand petit voyage par bateau. Voulez-vous entrer le Wonkatania?'' (Ladies and gentlemen, now we are going for a great little boat trip. Would you like to enter the Wonkatania?)
** ''Goodbye Mrs Gloop. Adieu. Auf Wiedersehen. Gesundheit. Farewell.''
** ''Nil desperandum, my dear lady.''
** Towards the end, he reads off a legal contract to Charlie and Grandpa Joe, attempting to explain why they won't get the lifetime supply of chocolate. Part of it is in Latin (presumably an AffectionateParody of all the Latin in real legal jargon), and it reads: "Fax mentis incendium gloria cultum... memo bis punitor delicatum." (Roughly: "To cultivate the burning torch of the mind... mentioned twice for the punisher's pleasure.")
* BootstrappedTheme: "Pure Imagination" -- not just for this film, but for the story as a whole. It is TheElevenOClockNumber in [[Theatre/CharlieAndTheChocolateFactory the otherwise all-new 2013 stage adaptation]] of the source novel.
* {{Bowdlerise}}: Many TV editions have the disturbing boat tunnel sequence removed. Creator/TheDisneyChannel airings of the '80s and '90s kept the sequence, but removed the chicken decapitation.
* BrickJoke
** When Mr. Wonka is looking through his mail near the end, he says, "I really must answer that note from the Queen." Earlier, as the world sought out the Golden Tickets, the Queen of England shows up to an auction of the last case of Wonka Bars in the UK. She was likely [[BeamMeUpScotty not amused]] when she did not find a ticket...
** Violet tells Veruca, "Can it, you nit!", and then says to her, "Stop squawking, you twit!". Finally Grandpa Joe says she won't listen to Mr. Wonka "Because she's a nitwit."
** During the opening song, "The Candy Man", the store owner sings Wonka's skills are so good, "You can even eat the dishes!" After Mr. Wonka sings "Pure Imagination" he eats his tea cup.
** In reference to the "Vermicious Knid" line above:
--> '''Grandpa Joe''': Well, Mr. Salt finally got what he wanted. \\
'''Charlie''': What's that? \\
'''Grandpa Joe''': [[BlackComedy Veruca went first]].
* BurpingContest: A ''serious'' example -- Charlie and Grandpa Joe effectively have one to bring themselves down from certain doom after ingesting Mr. Wonka's Fizzy Lifting Drinks.
* ButLiquorIsQuicker: Quoted by Mr. Wonka when he explains to Mr. Salt why there's alcohol (specifically [[{{Pun}} "butter scotch" and "butter gin"]]) in his chocolate factory.
* CanonForeigner: Quite a few in the first half. The ones who get ''multiple'' scenes -- most, such as the Tinker, only turn up once -- are:
** Mr. Jopek, the newsstand owner Charlie helps deliver papers for.
** Mr. Turkentine, Charlie's oddball schoolteacher.
** Stanley Kael, a TV newsanchor.
* ChildrenAreInnocent: Averted. All the children have their faults. (See AnAesop above.) But [[spoiler:Charlie's refusal to give in and sell the Gobstopper shows him to be still good at heart]].
* ComicallyMissingThePoint: When Mrs. Gloop is horrified that Augustus, having been sucked up a pipeline, is probably turned into marshmallows as they speak, Wonka tells her that's absurd.
-->'''Wonka''': Because that pipe doesn't go to the marshmallow room, it goes to the fudge room!
* ConscienceMakesYouGoBack: In the wake of the WhatTheHellHero speech, a furious Grandpa Joe tells Charlie that they'll give Mr. Slugworth the Everlasting Gobstopper and they're about ready to leave the office when...[[spoiler: Charlie stops and, both repentant for what he did and unwilling to break his promise to Mr. Wonka, leaves the Gobstopper on his desk instead. This is what wins him the factory]].
* CoveredInGunge: The Wonkamobile, which runs on carbonated beverages, winds up covering its passengers in gallons upon gallons of foam. (Thank goodness for the Wonka Wash!)
* CrowdSong: All four Oompa-Loompa numbers. "I've Got a Golden Ticket" was conceived as this, with the whole town celebrating along with Charlie and Grandpa Joe, but director Mel Stuart nixed it as too unrealistic.
* {{Crunchtastic}}: "Scrumdidilyumptious", which is used in-story (the Scrumdidilyumptious Bar), served as part of the original {{Tagline}} ("It's Scrumdidilyumptious!"), and even got defictionalized as one of the real-life Wonka brand products that the movie launched.
* CutSong: An EditedForSyndication case -- Mrs. Bucket's solo "Cheer Up, Charlie" is often cut from commercial TV airings at the director's request, as he felt it was not vital to the narrative. Since the TurnOfTheMillennium, it's become common to leave this in but cut the boat ride sequence instead.
* DeadlyRotaryFan: Charlie and Grandpa Joe narrowly escape one during the Fizzy Lifting Drinks scene.
* DemotedToExtra: Mr. Gloop, Mrs. Salt, Mrs. Beauregarde, and Mrs. Teavee.
* DepthDeception: The hallway to the Chocolate Room works this way.
* DisappearedDad: Charlie Bucket's father doesn't appear; he's stated to be deceased.
-->'''Grandma Josephine:''' If only [Charlie's] father were alive.
* DiscoTech: The musical lock to the door of the Chocolate Room.
* DisneyAcidSequence: The boat ride!
** ''"There's no earthly way of knowing... Which direction we are going''..."
-->''(a few seconds later)'' ARE THE FIRES OF HELL A-GLOWING? IS THE GRISLY REAPER MOWING? '''YES!'''
-->'''Violet:''' {{What is this|X}}, a [[LampshadeHanging freak-out!?]]
** Some of the Oompa-Loompas' songs qualify, especially the one for Augustus.
* DisproportionateRetribution: Pretty much. After ignoring Wonka's warnings, a glutton gets carried away for drinking too much chocolate, a gum-obsessed girl gets deformed by gum, a boy who can't stop watching TV gets shrunken by a TV, and a bratty girl and her ultra-indulgent father fall to their presumed doom while she's insisting on being given everything in sight. Of course, Mr. Wonka assures Charlie that they ''didn't'' die.
* DisqualificationInducedVictory: After it's reported that the final Golden Ticket has been found, a depressed Charlie finds some dropped money and uses it to buy two Wonka Bars (one for himself, and then another for Grandpa Joe). As he heads outside with the second bar, the news is spreading that the final ticket was a fake. Charlie can't help but wonder if maybe...indeed, the ''real'' final ticket turns out to be in the bar he just bought!
* DoorRoulette: The door into the cramped hallway from the entrance foyer ''also'' leads to the hallway that goes to the Chocolate Room, much to the visitors' confusion.
* DrivingADesk: The tunnel scene.
* DVDCommentary: Originally recorded for the 2001 DVD release that marked the film's 30th anniversary, it reunited the five child actors.
* DwindlingParty: A non-lethal example...and not a very tragic one considering that four of the five kids on the tour are fairly unlikable!
* EducationThroughPyrotechnics: In the first classroom scene, Mr. Turkentine does this unintentionally in the demonstration Charlie helps out with.
* EvenEvilHasStandards: Despite being an unrepentant brat, Veruca does at least show some concern for Augustus when he nearly drowns in the chocolate river.
* EvilTowerOfOminousness: The factory is an imposing place from the outside.
* ExplainExplainOhCrap
-->'''Mr. Salt:''' Where did she go?\\
'''Mr. Wonka:''' Where all the other bad eggs go. Down the garbage chute.\\
'''Mr. Salt:''' ''(chuckles)'' I know she fell into the garbage chute. Where does it lead to?\\
'''Mr. Wonka:''' The furnace.\\
'''Mr. Salt:''' ''(laughs)'' The furnace? She'll be sizzled like a sausage.\\
'''Mr. Wonka:''' No, not necessarily. She could be stuck just inside the tube.\\
'''Mr. Salt:''' ''(still laughing)'' Inside the-- ''(he starts suddenly in shock and runs)'' Hold on! Veruca! Sweetheart! Daddy's coming!
* ExtremeDoormat: Henry Salt, to Veruca.
* TheFairFolk: In the beginning, Charlie meets a superstitious old peddler who recites the very lines from the poem by William Allingham that are posted as the quote for this trope, clearly believing that the "mysterious workers" who work in the factory have something to do with the Fair Folk. (Of course, this is a subversion; the Oompa-Loompas are friendly, harmless creatures, and are ''not'' fairies.)
* FamousLastWords: Veruca has "Don't care how, I want it now!" -- as the trapdoor she's standing opens beneath her, having judged her to be a "bad egg". Of course, there's a "good sporting chance" she ''won't'' be roasted by the furnace below, and Mr. Wonka reassures Charlie later that she (and the other kids) all survived, but there's no onscreen confirmation and it's quite a sendoff for her in any case.
* TheFilmOfTheBook
* FollowYourHeart: "Pure Imagination" has the famous chorus "If you want to view paradise/Simply look around and view it/Anything you want to, do it/Want to change the world?/There's nothing to it..."
* FoodPorn: The opening, for those who love chocolate.
* {{Foreshadowing}}: As Grandpa Joe tells the story of Mr. Wonka's factory, he notes that of his rivals, "Oh, Slugworth, he was the worst!" It turns out that Slugworth is still causing trouble as he tracks down the Golden Ticket finders.
* FunnyBackgroundEvent: Rather a foreground event. During the scene where the candy shop owner is singing, he lifts the counter top to allow the kids behind the counter. A girl gets hit on the chin by the counter.
* GettingCrapPastTheRadar
** "I am now telling the computer ''exactly'' what it can do with a lifetime supply of chocolate!"
** "Candy is dandy, but liquor is quicker" is a quote from Creator/DorothyParker about how to get a woman into bed.
** Violet, while describing the three-course meal gum: "It's thick and creamy and I can feel it running down my throat!" (She's talking about tomato soup.)
** Mr. Salt and Mr. Wonka on the same gum: "Bull!" "No, roast beef, but I haven't got it quite right yet."
** Mr. Wonka's Lickable Wallpaper: "The snozzberries taste like snozzberries!" Website/{{Cracked}} discusses the place below the waist snozzberry is slang for.
* GluttonyMontage: Comes during the instrumental break in "Pure Imagination", as everybody in the tour group enjoys the delights of the Chocolate Room.
* HandWave: Any time a character (aside from Charlie) asks Mr. Wonka how or why something is, he brushes it off in the most fantastically snarky way possible:
-->'''Mr. Salt''': Snozzwankers? Vermicious Knids? What kind of rubbish is that?\\
'''Willy Wonka''': I'm sorry, but all questions must be submitted in writing.
* HeroicBSOD: Charlie has one when Wonka tells him [[spoiler: He won't get the life time supply of chocolate]]
* HollywoodLaw: Mr. Wonka makes the children sign a contract before the factory tour. A minor cannot legally enter into a contract. In real life, their parents -- or, in Charlie's case, Grandpa Joe -- would have had to sign for them (which is how it works in the corresponding scene in the [[Theatre/CharlieAndTheChocolateFactory 2013 musical]]).
* {{Homage}}: Many seemingly profound things that Mr. Wonka says in the movie are actually paraphrased from the works of classic writers. For instance, when he says "Is it my soul that calls upon my name?" he is referencing the line from ''Theatre/RomeoAndJuliet'', Act II, Scene 2, where Romeo quotes, "It is my soul that calls upon my name." His statement, "The suspense is terrible. I hope it'll last," after Augustus falls in the river is almost a direct quote from OscarWilde's ''Theatre/TheImportanceOfBeingEarnest''. His statement "Across the desert lies the promised land" paraphrases Literature/TheBible itself most likely (probably Exodus). [[http://home.comcast.net/~tom.brodhead/wonka.htm A full analysis of his quotes can be found here.]]
* HypocriticalHumor: When Mr. Wonka says his Rainbow Drops let you spit in 7 different colors.
-->'''Violet:''' ''(while picking her nose)'' Spitting's a dirty habit.
-->'''Mr. Wonka:''' I know a worse one.
* HumansAreBastards: More humorous than usual, with the adults acting even more greedy and sociopathic than the kids during the "Wonkamania" over finding the Golden Tickets, including one woman who considers letting her husband die rather than giving up her case of Wonka bars as ransom.
* HurricaneOfPuns
-->'''Mr. Wonka:''' ''(dropping a shoe into a pot)'' Gives it a little kick.
* HystericalWoman:
** Mrs. Gloop panics after her son goes in the river and up the pipe to the fudge room. It doesn't help he gets stuck along the way.
** Mrs. Teavee swoons and faints theatrically (and hilariously) after her son gets shrunk.
** Mrs. Curtis, whose husband is held for ransom and she's stuck trying to decide whether or not to give up her case of Wonka Bars to save his life.
* IAmSong: Played with: "The Candy Man" celebrates a title character who hasn't been seen in years and who turns out to be more eccentric and tricky than the song implies. Mr. Wonka himself sings "Pure Imagination", which not only fits better, but has some of the best I Am ''Choreography'' one could want.
* ICanSeeMyHouseFromHere: As the Great Glass Wonkavator flies over the town, Grandpa Joe points out their house and Charlie his school.
* IMeantToDoThat: Subverted with Mr. Wonka's entrance -- he really ''does'' mean to take that tumble and turn it into a somersault.
* ImTakingHerHomeWithMe: Veruca being denied a golden chocolate egg-laying goose prompts her to sing her VillainSong.
* ImprobablyLowIQ: From the Oompa-Loompa song about Mike Teavee:
-->''What do you get from a glut of TV?''\\
''A pain in the neck and an IQ of 3''
* ImThinkingItOver: "It's your husband's life or your case of Wonka Bars!"
* InsubstantialIngredients: The opening song "The Candy Man" is largely built around this trope.
-->''Who can take a sunrise, sprinkle it in dew''\\
''Cover it in chocolate and a miracle or two?''\\
''The candy man, the candy man can''\\
''The candy man can cause he mixes it with love and makes the world taste good''
* IronicEcho: All over the contract signing scene: "I assume there's an accident indemnity clause", "There's a girl who knows where she's going!", "Sign away, Charlie, we've got nothing to lose!", etc.
* IWantSong: Veruca's "I Want It Now" crosses this trope with a VillainSong.
* KentBrockmanNews: The news anchor states that there must be ''something'' going on in the world besides chocolate, but he can't think of anything.
* TheKidsAreAmerican: Charlie and his family are among the few in their town, which is subject to WhereTheHellIsSpringfield, to speak with American accents.
* KnowNothingKnowItAll:
** Mrs. Teavee is a schoolteacher. She hears Mr. Wonka play a tune and immediately says "Rachmaninoff" - but the tune is actually from Mozart's ''The Marriage of Figaro'', which sounds nothing like Rachmaninoff. She also smugly notes that she teaches geography to back up her assertion that Loompaland doesn't exist, but Mr. Wonka just rolls past this with "Then you know all about it!"
** Her son counts too, at least when it comes to television broadcasting.
* LargeHam:
** Mr. Wonka has his moments, culminating in his "GOOD DAY SIR!" [[http://www.youtube.com/watch?feature=player_embedded&v=xKG07305CBs tirade]].
** Veruca with her tantrums, leading up to "I Want It Now!" in which she [[TrashTheSet trashes the chocolate egg room]].
* LastNoteNightmare: The final note of the upbeat opening number "The Candy Man" is off-key. Tellingly, it's on that note that the audience first sees poor Charlie Bucket, who's apparently been on the outside of the shop looking in all along. Later, one of the many variations of "Pure Imagination" plays as the boat starts down the chocolate river, and when it enters the psychedelic tunnel, the music appropriately turns ominous.
* ListSong: "I Want It Now" is devoted to listing the many things Veruca wants.
* LyingFingerCross: When Mr. Wonka gives the kids Everlasting Gobstoppers and makes them promise not to tell another living soul about them, all the kids but Charlie cross their fingers behind their back.
* MedleyOverture: The opening credits feature this: "I've Got a Golden Ticket" segues into "Pure Imagination", going from uptempo to slower and softer.
* MerchandiseDriven: The only reason this film was made was because Quaker Oats wanted to develop a new candy line, and agreed to put up the US$3 million the movie cost, in effect as an advertisement for the new candies mentioned in the film. If you see the film, you will note that the copyright owners are the Wolper Corporation ''and'' The Quaker Oats Company. (The candy flopped because of a botched recipe that left the bars literally ''melting'' on the shelves, meaning they had to be pulled. "[[Website/{{Cracked}} Seriously, how do you fuck up a chocolate bar?]]" The Wonka brand was later revived by Nestle and still exists in a case of {{Defictionalization}}.)
* MilestoneCelebration
** 25th anniversary: A limited theatrical reissue and the first-ever CD release of the soundtrack album.
** 30th anniversary: The special edition DVD release, which reunited many cast and crew members for its bonus features, and the making-of book ''Pure Imagination''.
** 40th anniversary: A LimitedSpecialCollectorsUltimateEdition Blu-Ray package that included the previous disc's bonus features, the book, and a few other physical extras.
* MindScrew: The movie has a reputation as being one of the, if not THE most pleasant mind screws committed to celluloid. [[NightmareFuel/WillyWonkaAndTheChocolateFactory Mostly.]]
* MissingMom: In contrast to all of the other children, Violet Beauregarde's mother is never shown, only her father. Her voice ''is'' heard offscreen; apparently, showing her face wasn't considered a high priority.
* MoodWhiplash: Happy, cheery Wonka singing about "Pure Imagination", the reveal of the Oompa-Loompas...then Augustus starts drowning in the river!
* TheMusical: An all-out example compared to the structure of the book (and the 2005 film lampshades this).
* MusicalWorldHypothesis: Alternate Universe (anyone can burst into song at the drop of a hat), whereas the book is Diegetic (the Oompa-Loompas simply like to make up songs).
* NightmareFetishist: During the horrific boat ride, Mike Teavee is the only person besides Mr. Wonka who seems to be having a good time. "Boy, what a great series this would make!"
* NoodleIncident: "Snozzwangers? Vermicious Knids? What kind of rubbish is that?"
* NotEvenBotheringWithTheAccent: Done quite deliberately. All of the cast not explicitly identified as being from a certain area just use their own accents. This is particularly obvious in the scenes set in Charlie's hometown, as not being able to pin down an overarching accent increases the feeling of WhereTheHellIsSpringfield. For everyone else, it just emphasises the global nature of the ticket hunt (though the main accents are German, British and American).
* ParentalBonus: It almost seems like the two halves of the film are meant for different audiences. Kids will love the colorful, creative chocolate factory of the second half, while adults will prefer the social satire of the first half.
* ParentalLoveSong: "Cheer Up, Charlie" is sung by Mrs. Bucket to Charlie as he becomes depressed over not finding a Golden Ticket.
* PerspectiveMagic: Mr. Wonka's factory has fun with this.
* PleaseIWillDoAnything: Early on, there's a woman whose husband has been kidnapped. She says she'll do anything to get him back... and then the kidnappers demand her case of Wonka Bars. All of a sudden, she needs time to think it over.
* PoppingButtons: Violet's belt pops off as she swells into a blueberry, and her dress is stretched out to its limits by the time the transformation is through.
* PragmaticAdaptation
** The film adaptation addresses the problem that at the moment Charlie begins the factory tour, he becomes a completely passive non-entity who does nothing to earn the prize at the end outside of staying out of trouble. He still keeps his sense of wonder.
** Dahl left the production because ''his'' original script made everyone unlikeable.
** The switch from squirrels/nuts to geese/eggs was likely this; even if they sprang for the special effects required it would have almost certainly ended up looking pretty bad done with the technology of the time.
* PrimalFear: The boat ride plays on darkness, enclosed spaces, etc.
* PuttingAHandOverHisMouth: When Mr. Wonka is explaining that the golden chocolate eggs are being prepared for Easter, Mike Teavee notes "But Easter's over!" Mr. Wonka proceeds to do this, saying in a low voice "They [the geese] don't know that. I'm trying to get ahead for next year."
* ReadTheFinePrint: Part of the ''"You lose!"'' rant points out a clause concerning Fizzy Lifting Drinks. A very ''small'' clause. [[spoiler:Also part of his Secret Test.]]
* TheReasonYouSuckSpeech: Willy Wonka's aforementioned ''"You lose!"'' rant to Grandpa Joe.
* RestoredMyFaithInHumanity: [[spoiler: Charlie returning the Gobstopper]] does this for [[spoiler: Willy Wonka]].
* TheReveal: At the end, it turns out that [[spoiler: that's not the real Slugworth, but an employee of Mr. Wonka's masquerading as him]].
* RewrittenPopVersion: Sammy Davis Jr's cover version of "The Candy Man" changes the phrase "Willy Wonka makes" to "The Candy Man makes".
* RoadTripAcrossTheStreet: An extreme example. It's not just that the tour party travels down a modest corridor to the Wonkavision room via the Wonkamobile -- a curious car-like contraption. It's also that, while supposedly powerful, it moves ''no faster than walking pace'' and leaves everyone CoveredInGunge until they pass through the "Wonka Wash"! Upon disembarking, Mike asks Mr. Wonka if they couldn't have just walked and his reply is "If the good Lord had intended us to walk, he wouldn't have invented roller skates."
* RoboticAssemblyLines: The opening credits sequence shows RealLife automated assembly lines creating various chocolate goodies -- despite the fact that this Willy Wonka doesn't use them.
* RuleOfPerception: None of the visitors recognize that the chocolate river ''is'' chocolate until Mr. Wonka tells them. Mr. Salt even comments "Industrial waste, huh?" Clearly, the chocolate ''smells'' no stronger near the chocolate river than anywhere else in the confection-filled room.
* ScareChord: During the boat ride, there's a low-pitched, drawn out one at the line "Is the grizzly reaper mowing?"
* SdrawkcabName: Mr. Wonka and his remaining guests ride the Wonkamobile, which covers everyone with foam; then they drive through a device which turns their clothes dry and spotless.
-->'''Mrs. Teevee:''' What was that?
-->'''Mr. Wonka:''' Hsaw aknow.
-->'''Mrs. Teevee:''' Is that Japanese?
-->'''Mr. Wonka:''' No, it's "Wonka Wash" spelled backwards.
* SceneryPorn: The Chocolate Room, to a degree.
* ScreenToStageAdaptation: ''Roald Dahl's Willy Wonka'' (2005) is an American musical that is not officially an adaptation of this film, instead having a script that is more book-accurate, but it includes all the songs and some new Leslie Bricusse-penned numbers. (Not to be confused with ''Theatre/CharlieAndTheChocolateFactory'', the 2013 West End musical that uses a BootstrappedTheme and a few {{Internal Homage}}s, but is otherwise a unique work.)
* SecondaryCharacterTitle: Yes, Willy Wonka is ''extremely'' important, but Charlie is the protagonist.
* SecretTest / SecretTestOfCharacter: The Slugworth plot, which serves to show that at least some of Mr. Wonka's quirkiness is ObfuscatingStupidity so that no one forms any outside attachment to him.
* SeriousBusiness: The whole world goes a little mad searching for the Golden Tickets:
--> '''News Anchor:''' (After last golden ticket is found) "We must remember there are many more important things, many more important things . . . off hand, I can't think of what they are, but I'm sure there must be something."
* ShoutOut
** [[{{Franchise/Superman}} "I'm a bird!" "I'm a plane!" "I'm...]] [[OhCrap going too high!"]]
** Mr. Wonka mentions that Oompa-Loompas were a favorite food of Vermicious Knids. They were previously mentioned in Roald Dahl's first children's novel, ''Literature/JamesAndTheGiantPeach'', and went on to become the villainous alien race in ''Literature/CharlieAndTheGreatGlassElevator''.
** Willy Wonka also makes several literary references, among them a direct quote from ''Theatre/TheImportanceOfBeingEarnest'' ("The suspense is terrible, I hope it lasts"), a rewording from ''Literature/TheRimeOfTheAncientMariner'' ("Bubbles, bubbles everywhere, not a drop to drink") and another from Creator/DorothyParker ("Candy is dandy, but liquor is quicker").
* ShoppingCartAntics: Veruca uses a cart to knock down a stack of boxes in "I Want It Now".
* [[ShoutOut/ToShakespeare Shout-Out: To Shakespeare]]: This is one of the few films to quote The Merchant of Venice but NOT "If you prick us..." Wonka's line "So shines a good deed in a weary world" comes from Act 5, Scene 1.
* ShrinkRay: The Wonkavision TV camera that shrinks down things (and people).
* SidekickSong: "I've Got a Golden Ticket" for Grandpa Joe, with Charlie joining in later.
* SkewedPriorities: When Augutus falls in the chocolate river and almost drowns, Mr. Wonka is only concerned about the chocolate being contaminated.
* SolidGoldPoop: The geese that lay golden chocolate eggs.
* SomethingCompletelyDifferent: The scene just before the announcement of the fifth Golden Ticket being "found" by a Paraguayan gambler plays like something out of a police procedural and is done completely seriously (which, of course, [[TheComicallySerious just makes it funnier]]). It would count as a BigLippedAlligatorMoment if it didn't have bearing on the plot. Call it ''CSI: Candyland''.
* SurpriseCreepy[=/=]SurrealHorror: ''The boat ride.''
* ThemeTuneExtended: When Michael Feinstein recorded a CoverAlbum of children's songs in TheNineties, he chose "Pure Imagination" to serve as the title track. Because the song is rather short as is (one verse and a chorus that gets two go-rounds), original lyricist Leslie Bricusse wrote a second verse and chorus to extend it. Interestingly, while there have been quite a few cover versions of this song since then, the vast majority of them do ''not'' use this extended version.
* TruthInTelevision: Most of Mr. Wonka's factory is pure fantasy, but his statement that he's making the geese work even though Easter is over to stock up for next year is, in fact, standard procedure for ''any'' product that is only sold during a holiday season. A company has to manufacture it all year and store it, because the demand for it during the month or so when it's sold is overwhelming.
* TooDumbToLive: The bratty kids, especially Violet.
* TooManyHalves: Willy says "Invention, my dear friends, is 93% perspiration, 6% electricity, 4% evaporation, and 2% butterscotch ripple." Mrs. Teevee points out that that adds up to 105%.
* VerbalBackspace: Twice on Willy Wonka's part: "We have so much time and so little to do -- Wait. Strike that. Reverse it." (Becomes RetCanon in ''Literature/CharlieAndTheGreatGlassElevator'' and is incorporated into the 2013 stage musical version of ''Chocolate Factory''.)
* VillainSong: Veruca's "I Want It Now" song, which, ironically, ends badly for her ''right'' when she finishes it.
* WeAllLiveInAmerica: It's actually hard to tell if this trope is inverted, subverted, or averted. The location of all the filming Charlie's hometown was Munich, Germany, the better to give it a timeless feel. The houses do have a distinctly German look to them as a result. But other than that, Charlie has an American accent in a place where everyone else has British accents.
* WhatDoesThisButtonDo: Played by Mr. Wonka at the end in the Great Glass Wonkavator. Mr. Wonka lets Charlie know that he has pushed every button in the compartment besides one with a red ring around it, which he encourages Charlie to do, claiming he doesn't know what'll happen. Mr. Wonka eventually reveals he actually knew it would lead them up and out of the factory.
* WhatHappenedToTheMouse: Wonder if that poor guy who got kidnapped for his wife's chocolate bars ever got rescued?
* WhatIsThisX: Violet's reaction to the creepy tunnel ride ("What is this, a freak-out?!") as well as Mr. Salt's reaction to the odd trip towards the main candy room.
-->'''Mr. Salt''': What is this, Wonka, some kind of funhouse?
-->'''Wonka''': [[DeadpanSnarker Why, having fun?]]
* WhatTheHellIsThatAccent: Mike Teavee is supposed to be from New Mexico but speaks in a stereotypically New York fashion when he's trying to sound like a tough guy (probably RuleOfFunny). And in Charlie's hometown, there's a mix of American and British accents as part of the intentional evocation of WhereTheHellIsSpringfield
* WhereTheHellIsSpringfield: Charlie's nation (and thus Mr. Wonka's) is left vaguely looking like [[{{Rifftrax}} "Engl-Ameri-Poland."]] It was shot in Munich, and this was intentional on the part of the filmmakers so the story would retain some timelessness.
* WorldGoneMad: Mr. Wonka's factory, particularly his office, in which there is only half of everything.
* WorstNewsJudgmentEver: Played for comedy. Due to the craze over Mr. Wonka's Golden Tickets, it's the top news story pretty much everywhere.
* YouMonster: Mrs. Gloop's reaction to Mr. Wonka telling her the pipe her son got stuck in leads to fudge room: "You ''terrible'' man!"
** Grandpa Joe calls Mr. Wonka an "inhuman monster" after his ''"You lose!"'' rant because Charlie was [[spoiler:at first]] denied the grand prize.
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