[[caption-width-right:350:When business becomes pleasure...]]
->'''''Elizabeth''': She's wonderful, Edward--where ever did you find her?''
A 1990 film from TouchstonePictures named for the song by Music/RoyOrbison. Creator/RichardGere plays Edward Lewis, a rich man who hires Vivian Ward, a HookerWithAHeartOfGold to hang out with him while he stays in LA. They end up falling for each other.
This movie was a genuine blockbuster when it came out, and it made then-23-year-old Creator/JuliaRoberts a '''[[StarMakingRole star]]'''; she received an UsefulNotes/AcademyAward nomination for Best Actress as well.
''Pretty Woman'' was initially intended to be a dark drama about prostitution in Los Angeles, but was reconceptualized into a romantic comedy. Today it is one of the most financially successful romantic comedies ever, making $178m in the States and another $285m worldwide for a total of $463m [[note]]roughly $855m adjusted for today[[/note]], on a $14m budget with a R-rating and its subject matter to boot. The film was followed by a string of similar romantic comedies, including ''Film/RunawayBride'', which teamed up Gere and Roberts under the direction of Garry Marshall once again.
!!This film contains examples of:
* AnywhereButTheirLips: Vivian's one rule is that she never kisses on the mouth because it makes it too personal. Somewhat TruthInTelevision : prostitutes often don't kiss on the mouth, but more because of the spread of infection (colds, flu, hepatitis, etc.) than the reason given in the film.
* AtTheOperaTonight: Vivian has an emotional reaction to ''La Traviata'' (especially considering the subject).
* BerserkButton: Though reserved in anger, when Vivian mentions the sales people at a shop did not allow her to shop, he is angered and takes time to help her by ensuring the next place does treat her nicely. It should be said it isn't said if this is because it was Vivian who was insulted or one of his employees was slighted that set him off.
* CompressedHair: Vivian hides voluminous hair under her blond wig.
* CoolCar: The Lotus Esprit.
* DeadpanSnarker: Edward, much of whose dialogue involves his utterly straight-faced and deadpan replies to the things that other people say.
* DispenseWithThePleasantries: Subverted where it at first seems to be this, but turns out to really be about redirecting the flattery to someone else.
-->''[After Edward informs salesclerk Hollister that he will be spending an obscene amount of money buying clothes for Vivian at Hollister's shop]''\\
'''Hollister:''' Mr. Lewis? How's it going so far?\\
'''Edward:''' Pretty well, I think. I think we need some major sucking up.\\
'''Hollister:''' Very well, sir. You're not only handsome, but a powerful man. I could see the second you walked in here, you were someone to reckon with...\\
'''Hollister:''' Yes, sir?\\
'''Edward:''' Not me. [Vivian].
** During her first night with Edward, Vivian's impatient with his lack of urgency to get to the sex part, asking if they can just "hurry this along." This prompts Edward to ask for her rate for the whole night so she can finally relax.
* DoesNotLikeShoes: Vivian, who is often barefoot.
* DownerBeginning: The two protagonists get one beginning each, both of them downers. Edward's beginning is merely about his life being shallow and empty, without any room for people really caring about each other. From there the scene flips to Vivian's life, taking the audience along for a plummet into hell. In the first few minutes we get:
** One of her fellow streetwalkers has just been murdered, her corpse getting digged up from a dumpster.
** She has to avoid her landlord and needs a new john ''really'' quick, because her roommate has taken all the rent money to buy drugs...
** ...from an especially skeevy guy who is entirely too keen on becoming Vivian's pimp.
* FashionShopFashionShow: After the first place Edward takes her, this happens.
* FarmersDaughter: Vivian.
* FlowersOfRomance: [[spoiler:Edward arrives at Vivian's apartment building in a limo and then climbs the fire escape (despite his fear of heights) with a bouquet of roses clutched between his teeth, in order to persuade her to stay with him because she wants to, not because she's paid to do so.]]
* FormalFullArrayOfCutlery: Vivian is prepared for a formal dinner by Barney who explain her the difference between salad fork (the only one she's able to recognize) and meat fork, by counting prongs. The usual application of the trope is then played at the dinner when Mr. Morse confesses he's never understood which fork is for what, demonstrating himself as personable and down-to-earth despite his comfortable situation.
* GrandRomanticGesture: Edward's reenactment of Vivian's fairytale story.
* HookerWithAHeartOfGold: Vivian.
* TheKeyIsBehindTheLock: A social example - Vivian needs stylish clothes in order to look respectable, but the sales staff at the high-end clothing boutiques that sell the kind of clothes she needs won't accept her as a customer because she's not dressed respectably. The hotel manager, and later Edward, have to get involved in order to circumvent this problem.
* KnightInShiningArmour: The knight rescuing the imaginary Princess Vivian.
* LighterAndSofter: The final film compared to the dramatic spec script.
* LoveRedeems: [[spoiler:Edward's growing love of Vivian helps him turn from being a cold, ruthless business man, to a logical but caring man who seeks to protect the very business he was just looking to buy and destroy.]]
* MakeoverMontage: Vivian receives one going from an attractive streetwalker to a refined woman.
* MistakenForJunkie: Edward interrupts Vivian in the bathroom and thinks she's doing drugs. Turns out she's only flossing strawberry seeds from her teeth. (May also be a CallBack, as the original script wrote Vivian as a drug addict.)
* MsFanservice: Vivian; it's especially striking given Roberts purposely avoided the trope the rest of her career with the exception of a poorly chosen time to go skinny dipping scene in 1994's ''I Love Trouble''.
* MyHorseIsAMotorbike: Vivian wanted someone to pick her on a white horse. [[spoiler:Edward used a white ''limousine'' instead]].
* NoFameNoWealthNoService: She gets that at a Rodeo Drive store, but she gets to [[WhosLaughingNow tell them off later]] once she's [[SheCleansUpNicely looking more respectable]]:
-->'''Vivian:''' Do you remember me?\\
'''Salesperson:''' No, I'm sorry.\\
'''Vivian:''' I was in here yesterday. You wouldn't wait on me?\\
'''Salesperson:''' [[OhCrap ...Oh.]]\\
'''Vivian:''' You work on commission, right?\\
'''Salesperson:''' Ah, yes.\\
'''Vivian:''' ''Big'' mistake. ''Big.'' Huge! (She walks out of the shop.)
* PlatonicProstitution: Well, it starts that way; he just wants directions, but she insists on a charge and getting in the car as she's trying to work him.
* PrincessPhase: When Vivian was a little girl she would pretend she was a princess... trapped in a tower by a wicked queen. And then suddenly this knight... on a white horse with these colors flying would come charging up and draw his sword. And she would wave. And he would climb up the tower and rescue her.
* PrettyInMink: The spec script involved Edward renting Vivian a white fur coat to wear during their time together. When she had to give it back, [[DramaticallyMissingThePoint Edward just thought she was upset due to not keeping the coat]].
* RagsToRiches: [[spoiler:As it seems Vivian and Edward are going to be very close, she will end up a very rich woman.]]
* RunningGag: Edward has a whole bunch of luxuries that he can't take advantage of because of various aspects of his personality (a Lotus Esprit when he can't drive stick, a penthouse suite and a balcony seat at the opera when he's afraid of heights). When asked why he owns it, he replies "It's the best."
* SheCleansUpNicely: Vivian getting a makeover.
* ShoppingMontage: Subverted at first because no one would accept Vivian in her streetwalker clothing. Once she gets some nicer clothes, she gets one.
* ShoutOut: The scene at the racetrack where Vivian shouts at one of the horses is very similar to one in Film/MyFairLady, where Eliza Doolittle does the same. Vivian does not say "Come on Dover, move your bloomin' arse", but comes close.
* SlutShaming: Less for Viv's profession and more for her fashion sense, but the film makes it clear that many of Edward's high-class friends see her as a person only because they don't know what she does for a living.
* TalentDouble: Averted by miles - in the scene where Edward plays the piano it's not only Richard Gere playing, it's Richard Gere playing his own composition!
* TroubledSympatheticBigot: Edward keeps looking down on Vivian, in spite of not wanting to and in spite of his prejudice against her being proven wrong. Of course, he's rather oblivious to the whole thing, innocently arguing that she should accept being treated like a commodity because he's a nice buyer.
* UnproblematicProstitution: While actually averting this trope completely, the movie managed to become the most famous example of the trope due to people's extremely low expectations for the treatment of sex worker characters. To the dismay and moral outrage of many viewers, the movie averted the [[UsefulNotes/TheHaysCode once upon a time mandatory]] tradition that the HookerWithAHeartOfGold must be killed off before the story is over.
* WhatTheHellHero: Vivian delivers one after Edward outs her as a hooker [[spoiler:and his lawyer demeans her with a sleazy smile]].
* YouAreBetterThanYouThinkYouAre: During a heart-to-heart conversation in bed, Edward tells her that she could do much more with her life because of her intelligence and kindness. Vivian responds that when you hear the opposite for so long, you believe it.