[[quoteright:350:http://static.tvtropes.org/pmwiki/pub/images/iron_man_1_8844.jpg]]

->"''Yeah, I can fly.''"
-->--'''Tony Stark'''

'''''Iron Man''''' is a 2008 American superhero film based on the Creator/MarvelComics character ComicBook/IronMan, starring Creator/RobertDowneyJr as the armored SuperHero. Directed by Creator/JonFavreau, the movie went on to become the first movie in Creator/{{Paramount}}'s (and later, [[{{Creator/Disney}} Walt Disney Pictures]]') Franchise/MarvelCinematicUniverse.

After being captured by terrorists following a missile demonstration in Afganistan, [[{{Fiction500}} multi-billionaire]] Tony Stark uses his brilliant intellect to devise a {{powered armor}} to escape. Being an irresponsible, wealthy playboy before, he ([[IncrediblyLamePun literally]]) has a change of heart regarding his company policies and dedicates himself to cleaning up Stark Industries' patented weapons and taking care of the terrorist group that got their hands on them. To do so, he builds an even better suit of armor. However, not everyone in his company likes the new change of pace.

It is followed by the 2010 sequel ''Film/IronMan2'', The 2012 CrossOver film ''Film/TheAvengers'' and the 2013 followup ''Film/IronMan3''.

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!!''Iron Man'' Provides examples of:

* AdaptationDistillation: Pulls together a lot of Iron Man's best elements. Notably, Pepper Potts and Jim Rhodes were rarely part of Tony's inner circle at the same time in the comics.
* AIIsACrapShoot: Averted. See BenevolentAI below.
* AlmostKiss: Tony and Pepper during the Stark charity event.
* AloneInACrowd: After [[spoiler:Obadiah reveals that he had the board file an injunction (a legal order restricting Tony's power over Stark Industries) against Tony.]]
* AmusingInjuries: Tony sets the suit's thrusters to ten percent power, and is slammed against the ceiling hard enough that, realistically, he should have broken at least a few bones... from that or from the subsequent face-first fall on the floor.
** Then, there's the scene when Tony's assistant, Pepper Potts, walks into his lab just as he's testing one of the repulsor beams in the suit's gloves. The recoil throws Tony offscreen and you hear him hit the far wall a couple seconds later. Pepper's reaction, mainly her complete lack of concern for his safety, is what really sells it.
* AndShowItToYou / BeatStillMyHeart: A variation. [[spoiler:Obadiah toys with Tony's new arc reactor right in front of him after yanking it out. It wasn't actually his heart, but the reactor kept his heart from failing.]]
* AndYourLittleDogToo: "It's a shame you had to involve Pepper in this, I'd have preferred that she lived."
* AppliedPhlebotinum: Palladium, which serves as the basis for both Tony's Arc Reactor and repulsor technology
* AppropriatedAppellation: Tony got the name Iron Man after the media gave him the nickname at the end of the film.
* AreTheseWiresImportant: Tony does this to Iron Monger and it knocks out his targeting system. Provides the quote for the trope page.
-->''This looks important!'' *yank*
* AttackAttackRetreatRetreat: [[spoiler:Yinsen does this to some Ten Rings terrorists shortly before he gets shot.]]
* {{Bald of Evil}}: [[spoiler:Obadiah Stane's]] cueball head. Ditto Raza, the terrorist leader
* BadToTheBone: The Music/BlackSabbath opening melody of their song, "Iron Man".
* BenevolentAI: All of Tony's AI creations, from JARVIS to the armature robot, Dummy, are not only extremely helpful, but extremely affable too.
-->'''Tony Stark''': (looking at a solid gold render of his armor) A little ostentatious, don't you think?\\
'''JARVIS''': What was I thinking? You're usually so discreet.\\
'''Tony Stark''': Tell you what. Throw a little hotrod red in there.\\
'''JARVIS''': Yes, that should help you keep a low profile.
** For another example, the mobile robotic arm he built when he was a child behaves exactly like a faithful dog. During one of the climactic scenes, [[spoiler: Tony is dying, and needs to reach the spare arc reactor to put into his chest, but can't reach it. Tony crumples to the ground, about to die, when the robotic arm suddenly fetches it for him, and even whimpers like a dog concerned about his owner.]] Tony smiles and says "Good boy," and [[spoiler: takes the arc reactor]]. The same robotic arm also shows up in the sequel, although in a somewhat smaller role. Needless to say, he's the closest thing Tony has to an actual pet.
** The arm he uses to operate as a fire extinguisher while testing his suit technology ''is'' a bit of a crapshoot. It can't seem to figure out when the right time is to spray Tony. He gets sprayed once while not on fire and has to ward it off from spraying him numerous times in the scene where he perfects the rockets.
* BigBad: [[spoiler:The leader of the Ten Rings, Raza]] is set up to be this, but it turns out he was only TheDragon for [[spoiler:Obadiah Stane]], who was EvilAllAlong.
* BiggerStick: Everyone from the Ten Rings to [[spoiler:Obadiah Stane]] wants to get their hands on Tony's Iron Man technology so they can outstrip everyone else's weapons. The phrase "bigger stick" even comes up in the movie itself when Tony is talking to the reporter about his father. "Peace means having a bigger stick than the other guy."
* BilingualBonus: If you speak Urdu, you know [[spoiler:Stane was behind Tony's kidnapping]] an hour before Pepper translates the ransom tape.
* BlackMarket: [[spoiler:Stane, the VP of Tony's company]] has been selling weapons to the Ten Rings organization behind Tony's back.
* BlatantLies:
** "I'm just driving with the top down."
** "Nothing to worry about, people, just a training exercise."
** "This isn't about me!"
* {{Body Horror}}: When Tony first wakes up after getting shrapnel embeded in his chest, he finds a metal tube cut into his chest that's hooked up to a car battery.
* BottomlessMagazines: Played with.
** Averted. Iron Man's power source, the arc reactor, will run out of power if the power drain from the suit outstrips the power output of the reactor for too long.
** Played straight with everyone who fires kinetic weapons.
* BreakoutCharacter: Agent Coulson was a minor [[CanonForeigner Canon Foreign]] character made up for the movie, but has since become a much larger part of MarvelComics, even [[CanonImmigrant immigrating]] to the main comics line.
* BrickJoke: The first thing Rhodey says to Tony after the latter has just escaped from spending 3 months in captivity is call-back to the last thing Tony said to him before being captured.
--> '''Rhodey:''' ''How was the fun-vee?''
* ButtMonkey: "Dummy", the robotic arm that Tony regularly calls useless and threatens to donate to a city college.
* TheCameo:
** In TheStinger Samuel L. Jackson makes his debut as NickFury.
** Tom Morello of RageAgainstTheMachine and Music/{{Audioslave}} is the very first person to be assaulted by Iron Man.
** StanLee gets mistaken for [[{{Playboy}} Hugh Hefner]] at the charity ball.
* CanonForeigner: Agent Coulson was a new character made up for the movie, but has since [[CanonImmigrant immigrated]] to the [[MarvelUniverse main comics line]].
* CaptainObvious: When the Iron Monger fires up its RocketBoots:
-->'''Jarvis:''' Sir, it appears that his suit can fly.
-->'''Tony:''' Duly noted.
* CarCushion: The Mark II's test flight ends with Tony smashing down on top of one of his vintage sports cars.
* CarFu: During their battle on the highway, Iron Monger grabs a motorcycle as it's driving by and smacks Tony into the ground with it.
* CaughtWithYourPantsDown: When Pepper walks in on Tony being peeled out of the Mark III suit following his battle with Ten Rings.
-->'''Tony''': Let's face it, [[NoodleIncident this is not the worst thing you've caught me doing]].
* ChekhovsGun:
** Tony Stark builds a electromagnetic device called an Arc Reactor to protect his heart, then upgrades the unit by having his secretary, Pepper, install a larger version in his chest. He tells her to throw the small unit away, but Pepper has it put in a display case for him. The miniature reactor becomes crucial later on, when [[spoiler: Obadiah Stane takes the larger reactor from Tony's chest while he's paralyzed, and he must rely on the smaller model to power his suit and his heart.]]
** Tony's second attempt at the suit doesn't work out too well after ice builds up during a high-atmosphere flight. [[spoiler:He later uses this against the BigBad.]]
** The giant Arc-Reactor which is mentioned in the first third of the movie, [[spoiler:then overloaded at the end to finally defeat Obadiah Stane.]]
* ChekhovsSkill: [[ComicBook/IronMan Tony Stark]] is testing his Mk. II armor's flight capabilities, [[spoiler: and decides to break the altitude record, just because. He fails because the suit builds up a layer of ice which shorts out its systems; Tony later {{Hand Wave}}s a fix for this. Later in the movie, he lures the BigBad Iron Monger to similar altitudes, causing Iron Monger's suit to freeze up while his own suit is protected.]]
* ChestBlaster: Tony uses this during the climax to blast Iron Monger out from under the car he's holding. It's one of the extremely few appearances in the films of the Unibeam; in the comics, Iron Man's chest plate can project not only a searchlight but various kinds of energy. When Iron Man really needs to blast someone or something, the Unibeam fires a super-sized repulsor ray.
* ChronicBackstabbingDisorder: [[spoiler:Stane plotted from the beginning of the movie to eliminate Tony so he could seize the company and engage in any sort of weapon deals he wanted. However, he also turns his back on the terrorists who he was paying later in the film to get his hands on the Mk. 1 suit they recovered from the desert. They had mildly backstabbed him also when they learned their captive was Tony Stark, causing them to keep him alive so he could build them a missile instead of killing him like their orders.]]
* ComesGreatResponsibility: After building his Iron Man suit, Tony understands that its power must be used to help people and begins an [[CharacterDevelopment arduous transition]] from a glorified [[JerkAss douchebag]] ArmsDealer to humanitarian hero and champion of world peace ...Who is still kind of a [[JerkassWithAHeartOfGold douchebag.]]
* TheCoronerDothProtestTooMuch: Coulson states that S.H.I.E.L.D. is going to provide a heroic example of that - [[spoiler:Obadiah Stane]] is currently on vacation, taking a very unsafe vehicle.
* CurbStompBattle: Tony Stark's Power Suit vs. a group of terrorists armed with powerful automatic weapons, grenade launchers, and tanks = easy Stark victory in under 6 full minutes. The more he upgrades the armor, the more epic the curb-stomp.
* DanceOfRomance: Tony only notices Pepper romantically when he gets her out onto the dance floor.
* TheDarknessGazesBack: In the finale, Pepper Potts and agents of SHIELD are looking [[spoiler:for BigBad Obadiah Stane in his darkly-lit workshop. Pepper notices a suspiciously-large shadow and cautiously stares into it,]] only for the Iron Monger to power up and two glowing mechanical eyes to stare back at her.
* DeadlyNosebleed: The hand-held paralyzer causes these.
* DeadpanSnarker: [[WorldOfSnark Everyone has their moments here and there,]] [[SnarkToSnarkCombat and sometimes with each other,]] but as noted under BenevolentAI, JARVIS takes the cake, managing to out-snark ''[[SnarkKnight Tony]]''.
* DenOfIniquity: Tony's jet is a PG-13 rated version, complete with drinks, stripper pole and lascivious dancers.
* DoubleEdgedAnswer:
-->'''Soldier''': Is it true that you went [[TheCasanova twelve-for-twelve with last year's Maxim cover models?]]\\
'''Tony Stark''': That is an excellent question. [[OffOnATechnicality Yes and no.]] March and I had a scheduling conflict but fortunately the Christmas cover was [[TwinThreesomeFantasy twins.]]
* DoWithHimAsYouWill: Tony leaves the mercenary leader to the mercy of the villagers he's been terrorizing.
* DramaticShattering: Three times in rapid succession with Tony's Mark III repulsor.
* DrunkOnTheDarkSide: [[spoiler:Obadiah Stane]], normally calm and AffablyEvil, loses his shit after becoming the Iron Monger, and [[LampshadeHanging realizes it]].
-->'''[[spoiler:Stane:]]''' I have to admit, I'm deeply enjoying the suit!
* DyingMomentOfAwesome: [[spoiler:Yinsen had one of these when, in his last moments, he compelled Tony to not waste his life.]]
* EmotionlessBoy: Agent Coulson, or at least [[TheStoic he puts on a good show of it]].
* EvilPlan: Raza, a Ten Rings officier, wants to become a modern Ghengis Khan and plans to use Stark Industries technology to accomplish this. [[spoiler: He's actually TheDragon for the true big bad, Stane, who planned to use Raza to kill Tony and take over Stark Industries.]]
* ExpectingSomeoneTaller: Pepper, Coulson, and his men enter Sector 16 and find [[spoiler:Tony's original suit, mistaking it for Stane's power armor]]. Pepper remarks, "I thought it'd be bigger". It is!
* FiveRoundsRapid: When Iron Monger powers up in the midst of them, the S.H.I.E.L.D. agents immediately all start shooting at it with their sidearms. Needless to say, they get owned in short order.
* FloorboardFailure: Tony's first flight test ends with him crashing though his ceiling and the floor during an attempted landing. Further casualties are a piano and a car. Followed shortly thereafter by what little remains of Tony's dignity when his RobotBuddy Dummy blasts him in the face with a fire extinguisher. [[RunningGag Again]].
* FunWithAcronyms:
** The running gag about the government agency with the overly long name... [[spoiler:which they eventually shorten to S.H.I.E.L.D.]] Unless you read the comics it's hard to catch the acronym the first few times.
** According to the novelization (by PeterDavid) JARVIS stands for Just A Rather Very Intelligent System.
* GilliganCut: In the words of {{Rifftrax}}, "This movie has more wacky cuts than ''GilligansIsland''!"
* GoingCritical: Just as the trope description says, calling ''anything'' a reactor is a sheer sign that it's going to blow up before the movie's done. Stark Industries is powered by an Arc Reactor. In the climax, guess what it does.
* HeelFaceTurn: Tony sums up his new change in direction to Obadiah when he chews him out for shutting down the weapons division of Stark Industries;
--> '''Tony''': We're not doing ''good enough'', we can do ''better'', we can do ''something else''.
* HeroForADay: The villain powers his own version of the power suit by stealing Stark's portable generator, leaving Stark literally powerless for a short while.
* HeyWait: "Is that today's paper?" This is a exploitation of the trope. [[spoiler:Obadiah suspects Pepper is up to something the moment he enters the office. He only asks for the paper because he (correctly) thinks she's hiding something in it. He doesn't care about the paper, he throws it down onto the desk as soon as she leaves.]]
* HighUpIceUp: Nearly gets him killed while he's testing the suit, but then proves useful against [[spoiler:Obadiah Stane.]]
* HollywoodScience: Tony's arc reactor. [[LampshadeHanging Lampshaded]] by a scientist working for the BigBad: "Sir, the technology we need doesn't exist"
* HowDoIShotWeb: The first half of the film is Tony trying to figure out how to fly. The Mark I armor doesn't so much fly as rocket skyward and then fall, and after building his boot jets for the Mark II armor, Tony invents the repulsors to act as flight stabilizers and then after that, there's the [[ChekhovsGun icing problem]].
* IdiotBall: The S.H.I.E.L.D agents, first ignoring the more advanced suit on the computer monitor and then trying to shoot at Iron Monger with handguns.
* IJustShotMarvinInTheFace: The Ten Rings terrorists waffle between proper trigger discipline while lounging around their base to rather [[IncrediblyLamePun stark]] disregard for gun safety during their video transmission of their demands.
* IcarusAllusion: Tony flies toward the moon because he can and ice builds up on his suit. [[spoiler:He later solves this problem and uses it to his advantage against an enemy]].
* ImpossibleTaskInstantlyAccomplished: Tony Stark is captured by would-be conquerors, and forced to build a Jericho Missile (which he designed) within a week or so or the battery powering his new "pacemaker" will die. Within that week, he instead designs a miniature arc reactor, builds it, installs it to power his heart, ''then'' designs a suit of Powered Armor, builds ''that'', and escapes... just as the terrorists were growing suspicious.
* {{Improv}}: [[http://io9.com/5417310/jeff-bridges-admits-iron-man-movie-had-no-script According to]] JeffBridges, there was no script; the entire movie was improvised. Bridges said he had problems getting his head around this style of film making until he told himself to think of it as "a $200 million student film". [[http://www.superherohype.com/features/articles/96427-exclusive-an-in-depth-iron-man-talk-with-jon-favreau In an interview, director Jon Favreau]] confirmed that there was no completed script, and wrote and rewrote many scenes during production. Also while most of the dialogue scenes were improvised, the action scenes were thoroughly planned out. Lastly, all of the changes got approval by Marvel studio executives along the way. Think about that. A near-total improvisation movie is one of the most highly rated movies ''ever'' (95% on the [[{{Website/RottenTomatoes}} Tomato Meter]]; more than half of the PIXAR movies out there) and grossed well over $585 million worldwide.
* InMediasRes: The movie begins a little while in with Tony in Afghanistan being escorted back to his plane. He jokes around with the troops [[spoiler: then his convoy gets attacked. His guards are quickly slaughtered and when he tries to take cover. A missile, one made by his company, lands near him and explodes in his face knocking him unconscious. Tony's then captured by the Ten Rings and is put up for ransom.]] The story then flashes back 36 hours to show Tony's personal life up till that point.
* InsistentTerminology: Tony Stark is the lone civilian riding in a Humvee in Afghanistan. He asks the driver whether it's appropriate to call her a "Soldier" or if there is a prefered nomenclature since she's female. She points out that the correct nomenclature is ''Airman'', because she is in the US Air Force.
* {{Irony}}: Much of the underlying plot of the film is tragic irony, as pointed out by Stane:
--> "How ironic, Tony! Trying to rid the world of weapons, you gave it its best one ever!"
* ItsPersonal: Tony decides to go back to Afghanistan and take on the Ten Rings after seeing they've attacked Yinsen's hometown. This is his debut as Iron Man.
* JoinOrDie: This is how the Ten Rings recruits. They attack villages and either kill or capture the men. Then, they take their women and children to an unknown location where they're used as collateral. The men are asked to join them, with their families' lives, as well as their own, on their line if they refuse. This is TruthInTelevision for many terrorist groups and militaristic regimes.
* [[spoiler:KarmicDeath: Stane belittled the arc reactor they'd constructed before, so it's appropriate that he dies falling into the same reactor after being electrocuted by it.]]
* KubrickStare: Check out Stane's expression in the poster at the top of the page. Kind of odd - Obie's a [[AffablyEvil pretty]] [[BlatantLies nice]] [[TheStarscream guy]].
* LampshadeHanging: Tony's little speech about the "realities" of being a superhero right before his press conference at the end.
* LiteralChangeOfHeart: Sort of. Getting the Arc Reactor installed in Tony's chest symbolically represents his assumption of the role of Iron Man.
* LivingLegend: Tony's jealous of his own coverage [[spoiler: and outs himself as The Iron Man.]]
* LockingMacGyverInTheStoreCupboard: The terrorists holding him hostage ''literally'' gave Tony everything he needed to build the first Iron Man suit and escape. This movie is the page image for a reason.
* LookMaNoPlane: The "fight military aircraft" version (though he never actually attacks them; the only damage to a plane comes from accidentally colliding with him).
* MadeOfTitanium: Literally. The Iron Man PoweredArmor is made of a "gold-titanium alloy". Why? To correct a design flaw that the previous iteration's steel casing had that only manifests in specific circumstances... and ''[[EccentricMillionaire because he can]]''.
* MauveShirt: The soldiers escorting Tony at the start of the film received a few fleeting minutes of characterization before they were wiped out by Stark's captors.
* MetaCasting:
** Creator/RobertDowneyJr was cast almost specifically because he is a gifted actor who's had drugs problems in the past. He's portraying a gifted scientist and businessman who lives fast and can never seem to put the bottle down.
** JeffBridges is also a great choice to play [[spoiler:the villain, because it's a role he doesn't normally play. He comes across as friendly and likeable, albeit a bit of a smooth talker. And when we learn he was behind everything, we empathize with the betrayal Tony is feeling, because we're feeling it as well]].
* MiniMecha: [[spoiler:Iron Monger is more this than a suit.]]
* MookHorrorShow: The Mk I storming out of the Ten Rings camp like a killer robot from a fifties science fiction film.
* MundaneMadeAwesome: Stane drinking whiskey. He drinks the ''shit'' out of it, too!
* MythologyGag:
** The first suit of armor Tony builds looks very similar to Iron Man's original appearance in the comics.
** The "bodyguard" excuse at the end of the movie is taken from the story used in the early comics by Tony to explain why Iron Man was always hanging around Stark Industries (and Tony in particular).
** The lead F-22 Raptor pilot's callsign is "Whiplash One"; Whiplash was an Iron Man villain and became the villain in the sequel.
** "I'm here to talk to you about the Avengers Initiative". Nick Fury did not simply mention Comicbook/TheAvengers, "Avengers: The Initiative", was a comic book that began in 2007.
* NeverASelfMadeWoman: Pepper is a LoveInterest first, and a [=maid/substitute CEO/secretary=] for Tony second.
* NewscasterCameo: One scene features a segment of Jim Cramer's "Mad Money" television show, warning about the sudden drop in the price of Stark Industries stock.
* NiceJobBreakingItHero:
** Tony helped to design and build many of the weapons being used by the Ten Rings.
** Iron Man unintentionally causes the destruction of an Air Force F-22 that attempted to intercept him (before they knew he was a good guy). In his defense, he made sure that the pilot's ejection suit worked properly.
* NoodleIncident: JARVIS is removing Tony's armor, their dialogue is loaded with InnocentInnuedo and Pepper walks in. Tony says the following "...Let's face it, this is not the worst thing you've caught me doing."
* NoPlansNoPrototypeNoBackup: Avoided in every way the writers could think of. [[spoiler:The first suit and its plans are recovered and used as a basis for Stane's.]] Stark has two functional suits in his house, and the facilities to build a new one from scratch in five hours... [[spoiler: If not for Pepper's leaving the original mini-Arc Reactor as a gift to Tony, Obadiah would have successfully left Tony for dead.]]
* NotAGame: Rhodey says something to this extent to Tony during their phone conversation[[spoiler:while Tony is in the middle of evading a pair of F-22 Raptors over Gulmira.]]
* OhCrap: [[spoiler:Obadiah's reaction when Tony points out the following design flaw]].
--> '''Tony:''' How'd you solve [[spoiler:the icing problem]]?\\
'''[[spoiler:Obadiah]]:''' [[spoiler:''...Icing problem?'']] *Suit cuts out*\\
'''Tony:''' *Smugly* Might want to look into it!
* OmniscientDatabase: Variant; when Pepper Potts is [[spoiler:hacking the Stark Industries mainframe]] from Stark's office computer (and at his request), she instantly translates the soundtrack of a foreign language video into ([[JustAStupidAccent appropriately accented!]]) English by typing in "Translate" on the video viewer's window. This is a case of ShownTheirWork - New Scientist checked up the plausibility of this and found that there are programs in development that do the same thing, if not quite so smoothly just yet, but there's no excuse for the accent.
* OperationGameOfDoom: When Pepper had to help Tony change out his nuclear pacemaker; don't touch the sides!
* OverlyLongName: The Strategic Homeland Intervention, Enforcement, and Logistics Division. Fans of the comic would know it better as [[spoiler:S.H.I.E.L.D.]]
* PeaceThroughSuperiorFirepower: Howard Stark's philosophy of life: "Peace means having a bigger stick than the other guy."
* PillarOfLight: When [[spoiler:the big arc reactor blows/vents]]
* PreMortemOneLiner:
** "'''''[[NowItsMyTurn My turn.]]'''''"
** Attempted with: "Your services are no longer required."
* RealLifeWritesThePlot:
** There was a scene planned for the climax of the first film where Iron Man drives his Audi [[spoiler:into Iron Monger, where it flips and he breaks the roof in half and jumps out. The effects team found that A) the car was too well-engineered to flip, and B) the roof was too difficult to cut through. The entire scene was scrapped. Yes, that's right, the ProductPlacement car was (in a sense) TooAwesomeToUse.]]
** The unfinished version of this scene can be found on the DVD and, hilariously enough, it references the above flaw: [[spoiler:the first thing Tony says to Rhodes is "Did you flip it?", to which Rhodey incredulously responds "No I didn't flip it!"]]
* ReleasedToElsewhere: The Ten Rings promise to let Tony go after he has finished building the Jericho missile.
-->'''Tony:''' No they won't.\\
'''Yinsen:''' No they won't.
* TheRevealPromptsRomance: [[LampshadeHanging Lampshaded]], but averted.
* {{Rule of Funny}}: Most of the {{amusing injuries}} Tony gets when testing the suit.
* SamusIsAGirl: "Good God, you're a woman!"
* SarcasmMode: Whatever the verbal equivalent is, Obadiah hit it right on the mark.
-->'''Obadiah:''' "Well, that, uh... That went well."
* SavedForTheSequel: Rhodey looks at the silver prototype Iron Man suit and says, "Next time, baby."
* SaveTheVillain: A deleted scene shows Tony trying to [[spoiler:save Obadiah after their suits have been disabled.]]
* SchematizedProp: Multiple times within the film, including a significant portion of the closing credits.
* ScrewTheMoneyIHaveRules: Exactly what Tony tries to do with Stark Industries after he breaks free from his captors.
* SequelHook: Creator/SamuelLJackson as NickFury in TheStinger.
-->'''Fury:''' You think you're the only superhero in the world? Mr. Stark, you've become part of a [[Franchise/MarvelCinematicUniverse bigger universe]]. You [[Film/TheIncredibleHulk just]] [[Film/IronMan2 don't]] [[Film/{{Thor}} know]] [[Film/CaptainAmericaTheFirstAvenger it]] [[Film/TheAvengers yet]].
* SeenItAll: Coulson has: "This is not my first rodeo, Mr.Stark."
* SequelHook: Both the ending and the stinger.
* SexyBacklessOutfit: Pepper's dress at a party. She feels distinctly uncomfortable in it, to say nothing of the fact that she forgot to put on deodorant and is dancing with her boss in front of her co-workers. Tony tries to put her at ease by telling her she smells fine.
* SexyStewardess: Tony's private flight attendants double as go-go dancers.
* ShootingSuperman: Both terrorists and SHIELD, what the hell do they expect to accomplish by firing guns against a steel-armoured figure?
* ShoutOut: Tony's climactic line at the ending could be one to [[spoiler:Music/BlackSabbath]].
* ShootTheHostageTaker: Reconstructed. Tony does this during his raid on Afghani warlord, using shoulder-mounted guns that can target and kill the taker without harming the hostage.
* SlapSlapKiss: Christine Everhart and Tony do the argument version by use of a [[GilliganCut quick cut]] from one scene to the next.
-->'''Christine''': Have you ever lost an hour of sleep in your life?!\\
'''Tony''': I'd be prepared to lose a few with you.
* SlutShaming: See Pepper's StealthInsult.
* SmartPeoplePlayChess: Backgammon variant, in the cave. Using [[MemeticMutation scraps]] (like nuts and bolts), presumably from [[OverlyLongGag a box]].
* StealthInsult: Pepper delivers one tainted with {{slutshaming}} to Stark's one-night stand, reporter Christine Everhart.
-->'''Pepper:''' I do anything and everything Mr. Stark requires. Including, occasionally, taking out the trash. Will that be all?
* SuspiciouslySpecificDenial: It's one thing to question the official story, and another to insinuate that Tony's some kind of superhero. Oh, you didn't? Whoops.
* TanksForNothing: Tony Stark (in his Iron Man suit) is matched up against a tank. He looks at it, fire a dinky missile, and walks away. Said tank then explodes.
* TaughtByExperience: Stark invoked this by refusing calculations and diagnostics to get a feel for the Mark II design and whatever flaws it may have. [[spoiler: [[{{Foil}} Stane]]]] plans to sell his MiniMecha knockoff on the black market, so he crams it with computer assistance -- without which [[ImperialStormtrooperMarksmanshipAcademy he can't hit a human-sized target at six meters]] with [[MoreDakka automatic weapons]] and [[StuffBlowingUp explosives]].
-->'''Iron Man:''' [[AreTheseWiresImportant THIS looks important! * R-r-rip!* ]]
* TemptingFate: Pepper comments that she expected [[spoiler:Obadiah's suit (actually Tony's recovered MK I)]] to be ''bigger''. Oh, how right she was.
* TerroristsWithoutACause: The Ten Rings organization seems to be this because we never find out what they wanted the Jericho missile for.
* ThrowingOutTheScript:
** At the end of the movie, Tony Stark and S.H.I.E.L.D. had earlier come up with a cover story that Tony was supposed to give at the press conference. After a few questions from a skeptical press, Tony decides to just tell the truth: "I am Iron Man."
** Also, assuming the movie had a script, something like this happened during shooting. This is the case according to Favreau, Bridges, and Downey.
* TrailersAlwaysSpoil: Paramount marketing put this movie on a heavy trailer rotation for a clean month before the US release, allowing a lot of people to figure out many of the plot elements.
* TravellingAtTheSpeedOfPlot: Either that, or Tony Stark is so good at seducing women, he can infatuate the reporter at the beginning of the movie enough to make her drive four and a half hours from Las Vegas to Malibu just to have sex with him.
* TreacherousAdvisor: [[spoiler:Obadiah Stane, a major villain from the comics who drove Tony into alcoholism and took over his company, before Stark sobered up and defeated him, is retooled as having co-founded Stark Industries with Tony's dad, then serves as a mentor to Tony and the second-in-command of his company when the elder Stark dies and Tony inherits the company. Naturally, this being an adaptation, Obadiah turns out to be more villainous than he lets on]].
* TrespassingToTalk: At the end of the film, Nick Fury breaks into Tony Stark's house to talk to him about the Avengers Initiative.
* TwistEnding: Most superhero movies end with [[spoiler:the hero's SecretIdentity intact, but at the end of the first film, Stark reveals it to the world. This is even after the comic book "bodyguard" explanation is devised as a cover... which is then torn apart by another character who remarks on how ridiculous it is. Considering Stark's humanitarian ways, this makes a great deal of sense.]]
* UnflinchingWalk: Iron Man fires a remote explosive at a tank in Afghanistan then calmly walks away. A few seconds later it detonates and takes the tank with it.
* UpgradeVsPrototypeFight: The film has a sort-of example: The Iron Monger suit is based off research from the original Mark I armor, and is certainly larger and more powerful than Tony's. The latter's Mark III is also an upgrade, but is weaker because it's using the Mark I's old arc reactor.
* ViewerFriendlyInterface: Most of the images inside the Iron Man suit's holographic interface are so large that they would obstruct Tony's view, display data he doesn't need at that time, and generally are there more to [[RuleOfCool look cool for the viewer]] than be useful to Tony.
* VillainousBreakdown: [[spoiler:Obadiah Stane, after finding out no one but Tony knows how to make a miniaturized arc reactor]].
-->[[spoiler:'''Stane:''']] ''TONY STARK WAS ABLE TO BUILD THIS IN A CAVE! WITH A BOX OF SCRAPS!!'''
* TheWarOnTerror: Part of the movie is set in Afghanistan as the American military battles guerrilla fighters hiding out in caves, obviously influenced by the War on Terror. However, the antagonists have been changed from Afghan Islamic extremists to a multinational, multilingual, foreign militia called the Ten Rings. The Ten Rings has no explicit religion and a more generic "TakeOverTheWorld" raison d'etre.
* WeaponizedExhaust: Tony's repulsor beams started as high powered exhaust emitted by his prototype suit's flight system.
** Before that, the repulsor was the engine for the new Jericho missile.
* WhamLine: The ending. "Truth is... [[spoiler: I am Iron Man]]."
** At TheStinger.
--->'''NickFury''': I'm here to talk to you about [[Film/TheAvengers the Avengers Initiative.]]
* WhatTheHellHero: A variation, as Tony calls Pepper out for walking out now that he wants to protect everyone he's put in danger, whereas before she had no problem with his reaping the benefits of destruction.
* WhatTheHellTownspeople: Iron Man saves a mother and kids driving a car from smashing into the ground after they're thrown by Iron Monger. Their response? They start screaming and run Tony over as they drive away.
* WhenThingsSpinScienceHappens: When the outer breastplate is closed during the Mark III suiting-up sequence, the structures surrounding the arc reactor spin counter-clockwise ever so slightly.
* WorfHadTheFlu: Tony is forced to use his original arc reactor [[spoiler:after Stane steals the improved reactor]], which isn't powerful enough for his improved suit.
* YouHaveOutlivedYourUsefulness: [[spoiler:Stane has Raza and his men killed after getting Tony's first armor suit and its plans.]]
-->'''Raza:''' I hope you'll repay me with the gift of iron soldiers.\\
[[spoiler:'''Stane:''' (''in Urdu'')]] This is the only gift you shall receive.
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