[[quoteright:295:http://static.tvtropes.org/pmwiki/pub/images/Dragmetohell.jpg]]
->''Even nice people can go to hell...''

''Drag Me To Hell'' (2009) is Sam Raimi's long-awaited return to the [[Franchise/EvilDead horror genre]]. The movie stars Alison Lohman as Christine Brown, a loan officer who forecloses on an old Gypsy woman's home for the sake of a promotion. ''Big'' mistake...

Features a lot of Sam Raimi's {{signature style}}s. Chances are, if you like the ''Franchise/EvilDead'' series, you'll like this film (or you'll hate it because it has actual funding.)

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!!This film provides examples of:

* AirplaneOfLove: Exaggerated and enforced [[spoiler: in the second-to-final shot]]. [[spoiler: Clay watches the train and its tracks pass over Christine - whom he will neither see nor love again - as Hell drags her down.]]
* AnvilOnHead
* AndIMustScream: Twice.
* [[BadassGrandpa Badass Grandma]]: For an old woman, Sylvia Ganush, the gypsy who sets the Lamia's curse on Christine, could put up a fight.
* BattleInTheRain: Christine finally faces the source of her strife by driving to the cemetary where Mrs. Ganush is buried. After she arrives, the rain starts. She digs out Mrs. Ganush's grave, opens the coffin, and [[ChekhovsGun shoves the cursed button inside the corpse's mouth]]. However, she is deep in the ground, and the rain is heavy: the grave begins to flood, miraculously allowing the corpse of Mrs. Ganush to grab her hair in an attempt to pull her under. [[spoiler: Christine successfully subdues the corpse and escapes the grave.]] The rain stops.
* BeautyIsNeverTarnished: Played straight for nearly the entire film, [[spoiler: but [[IncrediblyLamePun diabolically]] subverted at the end.]]
* BeYourself: The first Aesop presented in the film[[spoiler:, and the first one broken by Christine.]]
* BloodyHilarious: The [[{{HighPressureBlood}} nosebleed scene]]. "Did I get any in my mouth?"
* BreakTheCutie: Which eventually [[spoiler:leads to [[KillTheCutie killing the cutie]].]]
* {{Camp}}: It's Creator/SamRaimi. The 'scary' scenes had as much chance of making you either scream, puke, or laugh.
* CantGetAwayWithNuthin: Christine, an atypically nice horror heroine is cursed just because she did one mean thing in her life. What she did wasn't ''that'' mean. She was just doing her job.
* CellPhonesAreUseless: When the Lamia attacks, Christine attempts to call Clay. Since [[AWizardDidIt this is a supernatural demon we're talking about]], it doesn't work; the Lamia drains the battery power in 5 seconds, [[JumpScare then has an image of Mrs. Ganush jumping at Christine appear on the screen]].
* CatScare: While Clay drives Christine home, Mrs. Ganush apparently attacks the car on the driver's side . . . except it isn't Mrs. Ganush, but an old man cursing her with spite reminiscent of the old lady . . . [[OhCrap wait a second]], [[ParanoiaFuel where's the envelope]]? [[spoiler: This CatScare allows Christine to make her fatal mistake.]]
* ChekhovsBoomerang: [[spoiler: Christine accidentally leaves her cursed cuff button in Clay's car, and dear, sweet Clay is thoughtful enough to return it to her at noon on the Third Day.]]
* ChekhovsGun: [[spoiler: Again, the button]].
* ConvectionSchmonvection: Averted.
* CoolCar: [[CreatorThumbprint Sam Raimi includes his 1973 Oldsmobile in all his movies]]. Here it is the Gypsy woman's.
* CosmicPlaything: Poor Christine.
* CreatorThumbprint: Along with the Oldsmobile mentioned above, Christine discovers plot-crucial information from an article in a newspaper near the climax. This also occurs in ''Film/SpiderMan1'' and ''Film/ASimplePlan'', all directed by Creator/SamRaimi. [[spoiler:What makes this plot device so specific to Sam is that, after each [[TheProtagonist protagonist]] reads the relevant article, they act with the belief that their situation will improve because of the information they read; [[FromBadToWorse every time it deteriorates]]]].
* [[CreepyChangingPainting Creepy Changing Corpse]]: Christine sees the corpse of Mrs. Ganush staring straight ahead, directly at her; after she walks around the coffin that holds the corpse and talks to Mrs. Ganush's granddaughter, she looks at the corpse again to see its eyes looking at her sideways; again, when she digs it up from its grave, its eyes are looking upwards, at her.
* CruelTwistEnding: ''Indeed''.
* DangerousKeyFumble: Christine does this in the car.
* DatingWhatDaddyHates: Gender-flipped. Clay's mother doesn't approve of Christine due to her being of a different class.
* DaylightHorror: [[spoiler: The final fright occurs in the middle of the day at a train station.]]
* DeadlyFireworksDisplay: [[spoiler:The ending.]]
* DeerInTheHeadlights: While [[spoiler: Christine]] sits on the [[spoiler: train tracks]].
* DemonicPossession: When the [[spoiler:Lamia]] possesses [[spoiler:the old woman, the goat, and the young guy]].
* DesignatedVictim: Sam Raimi has explicitly stated in an interview that Sylvia was the victim of the story. While it most certainly doesn't appear that way at first, closer watching suggests that it wasn't the old woman who attacked Christine, while Christine's behaviour becomes more typical of a horror protagonist as the movie progresses to avoid her fate.
* DevelopingDoomedCharacters: The trope driving the plot [[spoiler: for the entire film, [[BrownNote and the reason the movie can be difficult to watch]]]]. Christine attempts nearly every practical and physical method within her reach to escape hell [[spoiler: [[CatScare and fails because of a mishandled]] JumpScare]].
* DisproportionateRetribution: A theme of the movie, and part of the horror; you don't have to do much wrong for something awful to happen to you.
** Foreclose my house after repeated warnings? Fail to convince your supervisor to give me another chance? Force me to move in with my loving daughter? ''I'll condemn you to hell...''
** The poor 10 year old kid who was condemned to hell for just stealing a gypsy necklace, which was quickly returned to them by the kid's parents, no less (most likely because they knew the possesser of the the necklace would burn in hell).
** {{Jerkass}} Stu almost gets cursed to hell for all eternity by Christine.
* DiabolusExMachina: [[spoiler: Christine thinks she's given the button to Mrs. Ganush and that the curse has been passed, but finds out that she accidentally gave her the coin instead. Cue her getting dragged to hell.]]
* DownerEnding: [[spoiler: Despite all attempts to cancel out the curse and save herself from eternal damnation, Christine ends up being pulled down into the burning flames of Hell all the same.]]
* DraggedOffToHell: The theme of the movie, [[ExactlyWhatItSaysOnTheTin as the title suggests]].
* EasyRoadToHell: Apparently, being sent to hell is so easy that a single curse can do it regardless of how good you've lived your life or what you've done.
* EvenBadMenLoveTheirMamas: When the {{Jerkass}} Stu thinks Christy's found him out about taking her freelance contract, his biggest concern is ''his dad finding out''. Cue the Asian parents jokes.
* ExactlyWhatItSaysOnTheTin: The movie is called ''Drag Me to Hell''. Guess what the curse does?
* EyeScream: Staple to the eye! Fork to the eye! Also the anvil scene.
* FacialHorror: [[spoiler:As she's being dragged to hell, the flesh on Christine's face starts melting off.]]
* FauxtivationalPoster: The ''Hang in There'' cat poster in Christine's bedroom.
* FelonyMisdemeanor: Cursed to be dragged into hell and told she deserves it just because she wouldn't give a third extension.
* FireAndBrimstoneHell: According to [[spoiler: the ending and]] Rham Jas's book, this is what Hell looks like, and [[spoiler: Christine ends up bring dragged there. Her skin starts to melt off as a result.]]
* FortuneTeller: Rham Jas.
* TheFunInFuneral: Christine [[TheReveal realizes]] that she has arrived at [[spoiler: Mrs.Ganush's]] funeral about twenty steps from the final stair to the basement. Then she sees the corpse [[FromBadToWorse and falls face-first on top of it; then, as she tries to roll off and to the side of it, she accidentally pulls the corpse off with her, after which it lands on top of her and pours the digested and congested contents of the deceased's last meal and inner infection out of her open mouth and into Christine's]].
* GypsyCurse: The focus of the movie.
* {{Hell}}: It's where the curse drags you. Specifically, the aforementioned and spoiler-tagged example.
* HeroKiller: [[spoiler: The Gypsy Curse]] has yet to fail.
* HeroicBSOD: Christine after [[spoiler:she forces herself to slaughter her kitten.]]
* HighPressureBlood: A high pressure ''nosebleed''.
* HopeSpot: An absolutely merciless one. [[spoiler: [[LampshadeHanging It even lampshades the page quote]].]]
* IfYouTauntHimYouWillBeJustLikeHim: Why did you laugh at her, Christine?
* InfantImmortality: Averted in the prologue.
* InterClassRomance: Christine is from humbler roots than wealthy Clay, and the whole plot is caused in part because she wants a promotion to measure up to his family.
* {{Jerkass}}: Stu, and arguably [[ObnoxiousInLaws Clay's mother]].
* LargeHam: The Lamia absolutely ''[[ChewingTheScenery devours]]'' the scenery when it's summoned at the seance.
* MeaningfulName: Christine means "[[TakeThatAudience Follower of Christ]]"; Brown is the colour of her first jacket, from which the cuff button was taken and whose possesser was cursed with [[FireAndBrimstoneHell eternal damnation]].
* MoodWhiplash: As the film ends, Christine, who had been condemned to [[FireAndBrimstoneHell Hell]] for most of the plot prior, happily greets her boyfriend, Clay, at the train station, having disposed of her cursed jacket button the night before. Before they board the train, [[{{Aesop}} she admits to him that the old lady who cursed her to Hell was right to do so, because she had done wrong by her to refuse to extend her stay in that house]]. Clay wonders how she could be such a good person, [[ChekhovsBoomerang then asks her why she left the button of her old jacket in his car]]. [[spoiler: [[DraggedOffToHell Down]] [[SuddenDownerEnding she goes]].]]
* MorallyBankruptBanker: Justin, Christine's rival, is prepared to [[ArsonMurderAndJaywalking steal, cheat, lie, professionally slander, and flatter]] (in that order) to advance his career.
* NiceGuy: Clay.
* NothingIsScarier: Most of the glimpses of the Lamia are its shadow and split-second shots of its face.
* ObnoxiousInLaws: Well, more like Boyfriend's Obnoxious Mother.
* OhCrap: [[spoiler: When Christine realizes that she used the wrong envelope.]]
* OntologicalInertia: The curse set upon Christine by the old woman is still in effect [[spoiler: even after the old woman dies]].
* OrificeInvasion: The fly that ends up going into one of Christine's nostrils while she is sleeping, audily buzzes around inside her nasal cavity for several seconds, then crawls out her ''other'' nostril. And she doesn't wake up!
* PoorCommunicationKills: Evidently, the following is Clay's thought pattern the night before his holiday with Christine: "Why is there a coat button in this envelope? Oh, that's the thing that Christine was stressing about, isn't it - the thing she was sure would send her to [[FireAndBrimstoneHell Hell]]? What a stupid thing to assume: [[JustifiedTrope I haven't seen a thing to suggest that she's in any danger at all]]. Still, she was pretty worried about it. She needs to relax a little: I can return it tomorrow." The first day of their holiday also happens to be the final day in the cycle of the curse. In the end, the trope is [[spoiler: PlayedStraight]].
* RedemptionInTheRain: When Christine finally [[spoiler:emerges from the [[RiseFromYourGrave gypsy woman's grave]] in the rain, it montages into her taking a shower]]. Subverted in that [[spoiler: the rain stops pouring the moment after [[HoistByHisOwnPetard the deed]] [[KarmicDeath is done]]]].
* UsefulNotes/{{Romani}}
* RuleOfFunny: The only explanation for why Christine has an anvil hanging on a thin rope in her garden shed.
* RuleOfThree:
** Ganush pulling out Christine's hair. Verges on RunningGag.
** There's also the fact that the Lamia [[spoiler:torments its victims for three days before actually coming to drag them to Hell.]]
* RunningGag: Literally: ''[[IncrediblyLamePun a gag]]''. If something gross and scary turns up on screen, [[VisualPun rest assured it's going to end up in Christine's mouth]]. Thankfully, she never finds a flasher.
* SadlyMythtaken: So off, it ''must'' be intentional. Lamiae are Greek, female, (usually) half-serpent demons that either eat children or young men in the vein of succubi. The Lamia in the movie is a goat (the fortune-teller used an illustration of Baphomet while explaining everything to Christine). They must've been keeping the real Lamia in mind, because during its first visit to Christine its silhouette is first a shapely woman, which then changes into a goat.
* ScareChord: Loads of it.
* SecretTestOfCharacter: And she couldn't have picked a worse one to fail.
* ShakyPOVCam
* ShootTheDog: More like [[spoiler:stab the kitten]].
* ShootTheShaggyDog: See DownerEnding.
* ShoutOut: Two big ones.
** ''Franchise/EvilDead'':
*** When the [[spoiler: Lamia possesses people, it might as well be a Deadite. It even makes a call back to the classic line "I'll swallow your soul"]]
*** A further ''Evil Dead'' shout-out occurs in Clay's description of the cottage he plans to take Christine to for the weekend - "Lots of trees, private..."
*** The AnvilOnHead: EyeScream bit is a direct callback to ''Film/EvilDead2'', which has almost the exact same effect in different circumstances.
*** ''Evil Dead 2'' has a [[HighPressureBlood blood fountain]] in the basement, ''Film/ArmyOfDarkness'' has one in the pit, this has one [[spoiler: in Christine's office.]]
*** The cat scene is a direct visual callback to "YOU LOVED HER!" from [[Film/TheEvilDead1981 the original]].
*** When Christine emerges from the water in Sylvia's grave, she comes out with her right arm stretched out. This is a direct reference to the poster of the original ''Film/TheEvilDead1981''.
** ''Film/NightOfTheDemon''/''Curse Of The Demon'': Sam Raimi knew they were doing a [[InspiredBy retread]] of this classic British horror movie, right down to the manner of the [[spoiler: Lamia's]] manifestations and the train station ending. Though, to be fair, that film didn't have a DownerEnding. If it weren't for the change of characters and location, it might as well have been a [[TheRemake Remake]].
** [[Film/DawnOfTheDead Choke on it,]] [[ThisIsForEmphasisBitch bitch]]!
* ShowerOfAngst: Averted. [[spoiler: Rather than contemplatively considering every action she took over the past three days after her visit to Mrs. Ganush's grave - deliberately condemning someone to hell, possibly taking the wrong envelope from Clay's car - ]] Christine goes home and takes a nice, hot shower, only with the regret of refusing the gypsy an extention.
* ThisIsForEmphasisBitch!: "Choke on it, bitch!"
* ThroughTheEyesOfMadness: This is one possible interpretation of the film.
* TrailersAlwaysSpoil: The trailers feature a part of the last scene of the film. It may not necessarily be seen as a major spoiler. Many viewers may see it as snippet from a final showdown or something, as opposed to the last thing that happens. [[spoiler: it's only when the climax occurs with that scene not yet happening that you realize that Christine is fucked.]]
* [[spoiler: VillainProtagonist]]: [[WordOfGod Sam Raimi]] says this is the case.
* VoiceOfTheLegion: The Lamia speaks like this whenever it possesses someone.
* {{Yank The Dogs Chain}}: Christine actually gets two of these in the film. The first is after the ritual where it seems they successfully got the Lamia off her back. [[spoiler: Only to be told they just ''banished'' it away for the moment and the curse is still in effect. If that wasn't bad enough, the only one who could stop it just died using up all her energy]]. So she's given the button in an envelope and told to give it away to another poor sap to save herself. After a few considerations [[spoiler: Christine actually makes a surprisingly smart choice and tries to give it to Ganush, despite the fact she recently died.]] After much struggle, it seems she finally pulled it off and everything all peachy. Good things are happening to her and her BF and she are set for a romantic getaway. However while waiting on the train platform [[spoiler:said BF pulls out the button, it having gotten mixed up during a near car accident.]] And well... the rest is history.
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