[[quoteright:295:http://static.tvtropes.org/pmwiki/pub/images/Dragmetohell.jpg]]
->''[[OhCrap Even nice people can go to hell...]]''

''Drag Me To Hell'' (2009) is Sam Raimi's long-awaited return to the [[Franchise/EvilDead horror genre]]. The movie stars Alison Lohman as Christine Brown, a loan officer who forecloses on an old Gypsy woman's home for the sake of a promotion. ''Big'' mistake...

Features a lot of Sam Raimi's {{signature style}}s. Chances are, if you like the ''Franchise/EvilDead'' series, you'll like this film (or you'll hate it because it has actual funding.)

----
!!This film provides examples of:

* AnvilOnHead
* AndIMustScream: Twice.
* BeautyIsNeverTarnished: Played straight for nearly the entire film, [[spoiler: but [[IncrediblyLamePun diabolically]] subverted at the end.]]
* BloodyHilarious: The [[{{HighPressureBlood}} nosebleed scene]]. "Did I get any in my mouth?"
* BreakTheCutie: Which eventually [[spoiler:leads to [[KillTheCutie killing the cutie]].]]
* {{Camp}}: It's Creator/SamRaimi. The 'scary' scenes had as much chance of making you either scream, puke, or laugh.
* CantGetAwayWithNuthin: Christine, an atypically nice horror heroine is cursed just because she did one mean thing in her life. What she did wasn't ''that'' mean. She was just doing her job.
* CellPhonesAreUseless: When the Lamia attacks, Christine attempts to call Clay. Since [[AWizardDidIt this is a supernatural demon we're talking about]], it doesn't work; the Lamia drains the battery power in 5 seconds, [[JumpScare then has an image of Mrs. Ganush jumping at Christine appear on the screen]].
* ChekhovsGun: [[spoiler: The coin]].
* ConvectionSchmonvection: Averted.
* CoolCar: Sam Raimi includes his 1973 Oldsmobile in all his movies. Here it is the Gypsy woman's.
* CosmicPlaything: Poor Christine.
* CruelTwistEnding: ''Indeed''.
* DangerousKeyFumble: Christine does this in the car.
* DatingWhatDaddyHates: Gender-flipped. Clay's mother doesn't approve of Christine due to her being of a different class.
* DaylightHorror: [[spoiler:Painfully and perfectly, it's played straight during the final scene.]]
* DeadlyFireworksDisplay: [[spoiler:The ending.]]
* DemonicPossession: When the [[spoiler:Lamia]] possesses [[spoiler:the old woman, the goat, and the young guy]].
* DesignatedVictim: Sam Raimi has explicitly stated in an interview that Sylvia was the victim of the story. While it most certainly doesn't appear that way at first, closer watching suggests that it wasn't the old woman who attacked Christine, while Christine's behaviour becomes more typical of a horror protagonist as the movie progresses to avoid her fate.
* DisproportionateRetribution: A theme of the movie, and part of the horror; you don't have to do anything wrong for something awful to happen to you.
** Foreclose my house after repeated warnings? Fail to convince your supervisor to give me another chance? Force me to move in with my loving daughter? ''I'll condemn you to hell...''
** The poor 10 year old kid who was condemned to hell for just stealing a gypsy necklace, which was quickly returned to them by the kid's parents, no less.
** {{Jerkass}} Stu almost gets cursed to hell for all eternity by Christine.
* DiabolusExMachina: [[spoiler: Christine thinks she's given the button to Mrs. Ganush and that the curse has been passed, but finds out that she accidentally gave her the coin instead. Cue her getting dragged to hell.]]
* DownerEnding: [[spoiler: Despite all attempts to cancel out the curse and save herself from eternal damnation, Christine ends up being pulled down into the burning flames of Hell all the same.]]
* DraggedOffToHell: It's right there in the name.
* EasyRoadToHell: Apparently, being sent to hell is so easy that a single curse can do it regardless of how good you've lived your life or what you've done.
* EvenBadMenLoveTheirMamas: When the {{Jerkass}} Stu thinks Christy's found him out about taking her freelance contract, his biggest concern is ''his dad finding out''. Cue the Asian parents jokes.
* ExactlyWhatItSaysOnTheTin: The movie is called ''Drag Me to Hell''. Guess what the curse does?
* EyeScream: Staple to the eye! Fork to the eye! Also the anvil scene.
* FacialHorror: [[spoiler:As she's being dragged to hell, the flesh on Christine's face starts melting off.]]
* FauxtivationalPoster: The ''Hang in There'' cat poster in Christine's bedroom.
* FelonyMisdemeanor: Cursed to be dragged into hell and told she deserves it just because she wouldn't give a third extension.
* FireAndBrimstoneHell: [[spoiler: According to the ending and Rham Jas's book, this is what Hell looks like, and Christine ends up bring dragged there. Her skin starts to melt off as a result.]]
* FortuneTeller: Rham Jas.
* TheFunInFuneral: Mrs. Ganush's funeral has a festive atmosphere that would probably be more welcome at a birthday party.
* GypsyCurse
* {{Hell}}: It's where the curse drags you.
* HeroicBSOD: Christine after [[spoiler:she forces herself to slaughter her kitten.]]
* HighPressureBlood: A high pressure ''nosebleed''.
* HopeSpot: An absolutely merciless one.
* InfantImmortality: Averted in the prologue.
* InterClassRomance: Christine is from humbler roots than wealthy Clay, and the whole plot is caused in part because she wants a promotion to measure up to his family.
* {{Jerkass}}: Stu, and arguably [[ObnoxiousInLaws Clay's mother]].
* LargeHam: The Lamia absolutely ''[[ChewingTheScenery devours]]'' the scenery when it's summoned at the seance.
* MorallyBankruptBanker: Averted with Christine, played straight with her competitor.
* NiceGuy: Clay.
* NothingIsScarier: Most of the glimpses of the Lamia are its shadow and split-second shots of its face.
* ObnoxiousInLaws: Well, more like Boyfriend's Obnoxious Mother.
* OhCrap: [[spoiler: When Christine realizes that she used the wrong envelope.]]
* OntologicalInertia: The curse set upon Christine by the old woman is still in effect [[spoiler: even after the old woman dies]].
* OrificeInvasion: The fly that ends up going into one of Christine's nostrils while she is sleeping, audily buzzes around inside her nasal cavity for several seconds, then crawls out her ''other'' nostril. And she doesn't wake up!
* RedemptionInTheRain: When Christine finally [[spoiler:emerges from the [[RiseFromYourGrave gypsy woman's grave]] in the rain and it montages into her taking a shower]]. Subverted in that [[spoiler:it's not over just yet]].
* UsefulNotes/{{Romani}}
* RuleOfFunny: The only explanation for why Christine has an anvil hanging on a thin rope in her garden shed.
* RuleOfThree:
** Ganush pulling out Christine's hair. Verges on RunningGag.
** There's also the fact that the Lamia [[spoiler:torments its victims for three days before actually coming to drag them to Hell.]]
* RunningGag: If something gross and scary turns up on screen, rest assured it's going to end up in Christine's mouth. Thank god she never finds a flasher.
* SadlyMythtaken: So off, it ''must'' be intentional. Lamiae are Greek, female, (usually) half-serpent demons that either eat children or young men in the vein of succubi. The Lamia in the movie is a goat (the fortune-teller used an illustration of Baphomet while explaining everything to Christine). They must've been keeping the real Lamia in mind, because during its first visit to Christine its silhouette is first a shapely woman, which then changes into a goat.
* ScareChord: Loads of it.
* ShakyPOVCam
* ShootTheDog: More like [[spoiler:stab the kitten]].
* ShootTheShaggyDog: See DownerEnding.
* ShoutOut: Two big ones.
** ''Franchise/EvilDead'':
*** When the [[spoiler: Lamia possesses people, it might as well be a Deadite. It even makes a call back to the classic line "I'll swallow your soul"]]
*** A further ''Evil Dead'' shout-out occurs in Clay's description of the cottage he plans to take Christine to for the weekend - "Lots of trees, private..."
*** The AnvilOnHead: EyeScream bit is a direct callback to ''Franchise/EvilDead II'', which has almost the exact same effect in different circumstances.
*** ''Franchise/EvilDead II'' has a [[HighPressureBlood blood fountain]] in the basement, ''Army of Darkness'' has one in the pit, this has one [[spoiler: in Christine's office.]]
*** The cat scene is a direct visual callback to "YOU LOVED HER!" from the original.
*** When Christine emerges from the water in Sylvia's grave, she comes out with her right arm stretched out. This is a direct reference to the poster of the original The Evil Dead.
** ''Film/NightOfTheDemon''/''Curse Of The Demon'': Sam Raimi knew they were doing a [[InspiredBy retread]] of this classic British horror movie, right down to the manner of the [[spoiler: Lamia's]] manifestations and the train station ending. Though, to be fair, that film didn't have a DownerEnding. If it weren't for the change of characters and location, it might as well have been a [[TheRemake Remake]].
* ThisIsForEmphasisBitch!: "Choke on it, bitch!"
* ThroughTheEyesOfMadness: This is one possible interpretation of the film.
* TrailersAlwaysSpoil: The trailers feature a part of the last scene of the film. It may not necessarily be seen as a major spoiler. Many viewers may see it as snippet from a final showdown or something, as opposed to the last thing that happens. [[spoiler: it's only when the climax occurs with that scene not yet happening that you realize that Christine is fucked.]]
* VoiceOfTheLegion: The Lamia speaks like this whenever it possesses someone.
* {{Yank The Dogs Chain}}: Christine actually gets two of these in the film. The first is after the ritual where it seems they successfully got the Lamia off her back. [[spoiler: Only to be told they just ''banished'' it away for the moment and the curse is still in effect. If that wasn't bad enough, the only one who could stop it just died using up all her energy]]. So she's given the button in an envelope and told to give it away to another poor sap to save herself. After a few considerations [[spoiler: Christine actually makes a surprisingly smart choice and tries to give it to Ganush, despite the fact she recently died.]] After much struggle, it seems she finally pulled it off and everything all peachy. Good things are happening to her and her BF and she are set for a romantic getaway. However while waiting on the train platform [[spoiler:said BF pulls out the button, it having gotten mixed up during a near car accident.]] And well... the rest is history.
----