* A lot of people forget that [[ArchieComics Archie and Veronica]] were the original OfficialCouple; it's only because of Betty being a BetterThanCanon match for him that BettyAndVeronica even became a ''question''. The newspaper comic version does a much better job of emphasizing Archie/Veronica, but this still just doesn't help at all. During the last couple of decades, the writers have tried to make the triangle more even; Betty gets about as many dates with Archie, and Veronica has several other (one-shot) boyfriends.
** How seriously do fans take Archie/Betty? A Dallas comics collector [[http://www.wiredprnews.com/2009/08/15/archie-comics-collector-sells-issue-to-protest-engagement_200908155186.html sold his copy of Archie Comics #1 at auction]], to protest a storyline where ''Archie and Veronica'' get married TwentyMinutesIntoTheFuture. The joke's on him - that particular storyline was but just one of a pair of {{Alternate Timeline}}s, covering the first half of that storyline. The second half had ''Archie and Betty'' getting married also in the near-future.
** Not actually preferred but Betty x Veronica (and Jughead x Archie to a lesser extent) are pretty popular. Maybe even more popular then Veronica and Archie.
* Lenore and [[OurVampiresAreDifferent Ragamuffin]] from ''LenoreTheCuteLittleDeadGirl'' and ''how''. To the point where most fanart and fanfiction involve the two of them. It doesn't help that they have a bucket filled with NoYay and RelationshipWritingFumble, especially in the original comics.
* [[TheViewAskewniverse Kevin Smith]] actually devotes a rant to the misguided Franchise/{{Superman}}[=/=]WonderWoman shippers in ''{{Mallrats}}''. The fact that Clark and Diana are a couple in multiple {{Alternate Universe}}s (and canonically shacked up during a JLA storyline we'd rather not talk about) does not help the cause of Canon.
** [[http://www.bleedingcool.com/2012/08/22/superman-and-wonder-woman-to-hook-up-confirmed/ Superman/Wonder Woman]] has now become an OfficialCouple. This coincides with the reaffirmed emphasis on Superman's otherness and distance from humanity in the ComicBook/{{New 52}}.
*** Which, of course, has led to Clark/Lois becoming the FanPreferredCouple for many - ignoring the fact that they have considerably better chemistry and work on more levels than "both really strong heroes," most people LIKE a humanistic, down-to-Earth Superman, and consider him being HappilyMarried to a normal (albeit talented) human to be a major factor in that.
*** Some fans, however, are drawn to the ''differences'' of Superman and Wonder Woman when pairing them together - Superman was raised in the heartland of America with blue collar values while Wonder Woman was raised by Amazons, who were basically the female equivalent of the Spartans, and is royalty to boot. The differences of their ideologies and upbringings, however, is not always mined as well as it should be.
** Franchise/{{Batman}}[=/=]Franchise/WonderWoman still is a ''very'' popular pairing in the fandom, mostly thanks to the [[WesternAnimation/JusticeLeague Justice League animated series]].
* Franchise/{{Batman}}[=/=]SelfDemonstrating/TheJoker. Oh. Ye. Gods. This is the most popular Batman FoeYay pairing. The fact it is canon on the Joker's side helps.
** Keeping with clowns, Harley/Ivy is a popular alternative to Harley/Joker given their close relationship in canon.
** Almost all fans love Dick and Barbara together. They've gone back and forth between being canon or not, but usually the two are incredibly close.
** There's quite a bit of support for Robin (Tim Drake)/Batgirl (Cassandra Cain). They're opposites in a lot of ways, but they end up complementing each other very well. Support for the pairing got stronger when Tim's official love interest [[ComicBookDeath was believed to be dead]].
** Scarecrow/Riddler is probably the second most popular villain pairing after Harley/Ivy. Pretty good considering they had barely any canon interaction prior to the New 52.
* ComicBook/SpiderMan[=/=]Mary Jane. Yes, you read that right. You have Creator/JoeQuesada to thank. MJ actually has more of a history of this reaction: she was--and still is--very popular with the fans, and she's been written out of the books before to have a more "appropriate" love interest brought in to be Peter's romantic partner (like Deb Whitman, or the more recent Carlie Cooper). Problem is, with the exception of maybe The Black Cat, these love interests are as dull as a rock and don't hold a candle to MJ's character. From the very start of their relationship, fans preferred Peter with MJ. If only those silly creators didn't get in the way...
** If you know where to look, Peter and MJ are still very much together (the Spider-Man newspaper strip for example)
** Back when Gwen was still alive and Peter Parkers's official love interest, Mary Jane Watson's unexpectedly huge popularity with the readers was a serious problem for Stan Lee and John Romita. They tried a lot of things to tone MJ down and make Gwen more "exciting," which in some respects only lampshaded their problem as it made Gwen more and more resemble MJ, most notably by changing her original hairstyle into a variant of Mary Jane's. The way Stan Lee wrote about it later, the matter was not helped by the fact that he himself found Gwen less interesting than MJ...
** And speaking of the [[DatingCatwoman Black Cat]]... you guessed it! Outside of the core MJ/Gwen/Felicia trio, it seems that there are few women that fans would mind pairing Webhead up with. And a sizable portion of them hail outside of the ''Spider-Man'' comics (i.e. [[ComicBook/SpiderWoman Jessica Drew]], [[ComicBook/MsMarvel Carol Danvers]], etc.).
* There are a sizeable portion of ''ScottPilgrim'' fans who aren't exactly fond of love interest Ramona and would prefer Scott get back together with Kim Pine. Writer Bryan Lee O'Malley [[TakeThatAudience hypothesizes that it is easier for these fans]] to relate to the [[ThisLoserIsYou dateless, downtrodden, outwardly-misanthropic Kim,]] which is why they vouch for her and dislike Ramona.
* In ComicBook/TheMightyThor, the [[JustForPun mightiest]] pairing is easily the FoeYay[=/=]HoYay[=/=]NotBloodSiblings-Yay of Thor/Loki. This is most likely because they're the two most established characters in the series, and have a few really heartwarming moments that the shippers run with. Plus, on the het side, the Thor/Jane (or Don/Jane, it's gotten confusing) Thor/Sif, and Thor/Amora shippers are too busy fighting with each other to deal with Thor/Loki shippers. Even though it's canon, most people regard DoctorDoom[=x=]Loki as a joke.
** Loki originally had a wife, Sigyn, to match with mythology. She vanished due to ChuckCunninghamSyndrome, since she really did nothing except help Loki occasionally (and stop helping him just as much when she realized he was evil). No one really thinks about this now.
** Balder's most popular pairing is not with his actual DatingCatwoman interest with Karnilla, but with Loki (probably because Karnilla only ever shows up when needed for very specific plot, so like Jane and Sif she doesn't get much panel time).
** OfficialCouple Kelda and Bill are popular with each other, though. Probably because no one had heard of either before their arc.
** In the ''Film/{{Thor}}'' movie fandom, however, Thor/Jane is ''much'' more popular (probably due to the whole Donald Blake SharingABody issues not being present) but Thor/Loki is still very strong, with Loki's main other choices being [[Film/IronMan Tony Stark]] on the HoYay end and Darcy Lewis or Sif on the straight end. Most of the competing ship's stories are fairly similar in number though.
*** Thor/Loki still beats out Thor/Jane by a very large margin, however. Thor/Jane's biggest competition comes from Thor/Sif, which might even be more popular than the aforementioned couple.
** It should be noted though, that even with a few clashes, most Thor fans seem respectful of other couple choices and there isn't too much DieForOurShip or ShipToShipCombat. Weird for a ComicBook, but that's not a bad thing.
* Many fans prefer [[ComicBook/FantasticFour Invisible Woman]] to be paired off with Namor rather than her own husband. Considering the playing-up of Mr. Fantastic's neglectful side AND having Sue and Reed be on opposite sides of the Comicbook/CivilWar, it seemed like a distinct possibility. (And, not surprisingly, it didn't happen. But they did tease us with it a bit.)
* An interesting situation occurs in the ''ComicBook/KnightsOfTheOldRepublic'' comic since many fans wanted Zayne to hook up with [[ActionGirl Jarael]] instead of his more obvious love interest, Shel. The reason this is an interesting situation is because [[spoiler:Zayne and Jarael become a couple in the last issue, thus making this a rare example of the FanPreferredCouple ''turning into'' the OfficialCouple]].
* [[Franchise/{{X-Men}} Wolverine/Jean Grey]], anyone? This originated when {{Wolverine}} was a new member of the X-Men, and had yet to establish himself as the EnsembleDarkHorse. Creating a love triangle with him and the existing Cyclops/Jean Grey couple was in large part to flesh out and draw interest to a then-unestablished character, but the Wolverine/Jean pairing (and [[WolverinePublicity Wolverine himself]]) became far more popular than the creators could have imagined.
** In spite of the fact that Storm and ComicBook/BlackPanther are officially married, Storm and Nightcrawler remains very popular among the fans. This may be in part due to the popular opinion of much of the fandom that the Storm/Black Panther relationship is a badly-written case of both TokenMinorityCouple and StrangledByTheRedString.
*** Seems like the writers realized this, since due to the events of the "Avengers vs. X-Men" story arc, [[spoiler:Black Panther annulled his marriage with Storm]].
*** ''[[Film/{{X-Men}} X2]]'' contributed a lot to this, as Storm and Nightcrawler had a scene that was borderline ShipTease.
*** Another popular pairing for Storm is to ship her with [[{{Wolverine}} Logan]]. Fans of the pairing cite that OppositesAttract, and that her reserve and idealism would balance out his AntiHero tendencies, while his more earthy, passionate nature would keep her stable and grounded.
**** Wolverine and Storm as a married couple have actually appeared in the ''WesternAnimation/XMen'' animated series in one alternate timeline. Alas, they had to give their relationship up to SetRightWhatOnceWentWrong, but Professor X still remembered them and it was implied he'll try to play matchmaker. Pity the show didn't last long enough.
*** It ''really'' doesn't help that in ''Uncanny X-Men'', there was a Wolverine/Storm/Nightcrawler LoveTriangle going when out of nowhere ReginaldHudlin decided that the two most prominent black male and female Marvel characters had to be together regardless of trivialities like [[ShipsThatPassInTheNight near-total lack of interaction]] and what it means for their individual stories.
*** As of Wolverine and the X-Men #24, [[spoiler: Wolverine/Storm is canon]].
*** Another popular pairing for Nightcrawler is to ship him with the ScarletWitch. Part of this may be to draw attention away from Scarlet Witch's [[BrotherSisterIncest canon intimacy with Quicksilver]] in the ''{{Ultimate|Marvel}}'' line. It also might stem from the existence of Nocturne (of ''ComicBook/{{Exiles}}'' and ''[[ComicBook/{{Excalibur}} New Excalibur]]'' fame), their daughter from an AlternateUniverse. Or maybe it's the FetishFuel involved. [[TakeAThirdOption Perhaps all three.]] Even ''WesternAnimation/{{Wolverine and the X-Men}}'' [[ShipTease hints at this ship]] ([[SheIsNotMyGirlfriend although he tends to deny it]]), with Wanda's time spent around Kurt at least partially influencing her decision to [[spoiler:banish Magneto from Genosha due to his [[WellIntentionedExtremist well-intentioned extremism]] [[MoralEventHorizon going too far]].]]
** Don't forget Cyclops/Jean Grey, now that Cyclops/Emma Frost is the OfficialCouple. And reserve a spot for Scott/Emma if Jean ever comes back.
** ''WesternAnimation/{{Wolverine and the X-Men}}'' is also partly to blame for a sizable fleet of Wolverine/Emma Frost shippers. Though this might have less to do with any sort of [[OddFriendship chemistry between the two]] and more with the fandom's collective [[DieForOurShip hatred of Scott Summers.]] And yet, it's a ship that many Cyclops fan can unite with the haters on, because so many of them found pairing him with Emma instead of Jean to be ill-conceived.
* ''NewMutants'' has Elixir/Wither, for both [[FoeYay the obvious]] and the fact that their powers cancel each other. But mostly [[FoeYay the obvious]]. Wither is also more commonly paired with Mercury than his canon crush, Wallflower.
* Many ''Comicbook/TeenTitans'' fans were thrilled when Beast Boy and Raven got together. Than came ''[[TimeSkip One Year Later]]'', during which they broke up. The fans were less than thrilled. The fandom rejoiced when the two finally grew up and reunited in 100th issue of Teen Titans in 2011... but then came the ComicBook/{{New 52}} reboot. Shoot.
* ''Comicbook/SpiderGirl'' has May and Wes and before the ShipSinking, [[spoiler: May/Normie]].
* DonaldDuck and Kay K is more popular than [[OfficialCouple Donald and Daisy Duck]] for ''DoubleDuck'''s readers.
* ComicBook/{{Hawkeye}} and ComicBook/{{Mockingbird}}, even after breaking up, are vastly preferred to the pairing of Hawkeye and Comicbook/SpiderWoman.

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