* Good, old [[PoorPredictableRock rock]], ain't nothing that can beat that.
* {{Pluto|IsExpendable}}, the former planet. The outrage when it was downgraded to planetoid was unprecedented.
** Too bad the astronomers played paper.
* VoiceActors are quite possibly the biggest example of an Ensemble Darkhorse when it comes to actors. The Animation fanbase online quite often love various Voice Actors for all the work they do in Animation (and to a lesser extent Video games) and are often guests in various conventions. Unfortunately often enough they are generally the only audience that these people truly have. Which the fact that often enough they get little pay and companies often seem to see them as nothing more than cheap disposable labor is considered all the more disheartening. But sadly if you talk about Voice actors to normal people chances are they most likely will have no idea what you're talking about. (The only exceptions are generally folks who either used to be/[[CelebrityVoiceActor still are]] well known for screen acting.)
** Unfortunately it doesn't help that often enough many {{vocal|Minority}} fans of Voice actors are young adults [[PeripheryDemographic who are often not the Target Demographic of the shows they watch.]]
*** Creator/MelBlanc came from the Golden Age of American Radio, where it was possible to become famous based solely on voice work. He also got a lot of his fame in front of the camera playing comedic characters and guest starring on variety shows. Creator/LucilleBall, Creator/OrsonWelles, and Creator/JimmyStewart also first became famous in radio. Even voice actors who weren't able to make the leap to the camera had fans with the older generations who remember the radio era. With that last group, it's less about being an EnsembleDarkHorse, and more about being a fading star as time marches on.
** [[NamesToKnowInAnime Japanese-wise]], the darkhorse seiyuu would be NorioWakamoto. With seiyuu these days about the younger people, especially those catering to the more {{Moe}} archetypes, there's this old school CoolOldGuy seiyuu who stockpiles about classic and awesome villain roles. Thanks to his epic hammy performance, he's still viewed as one of the greatest seiyuu in business despite being not really the norm of this age's seiyuu (a man and old), and a MemeticBadass (and Real Life {{Badass}} too).
* A rather meta example is [[Wiki/{{Wikipedia}} Wikipe-tan]] being mentioned as one in JustForFun/TVTropesTheWebcomic.
* If you remember the old commercials for Cinnamon Toast Crunch, you'd remember three bakers...but if you saw any now you'd see only one. Guess who was the most popular and soon became the SpotlightStealingSquad?
** Some people speculate that Bob and Quienno aren't around anymore because Wendell ''killed them''.
* Linus the Lionhearted was a [[MerchandiseDriven kids' cartoon/cereal commercial]] in the 1960s featuring the then-current Post Cereal mascots. All of the characters are forgotten, except one: [[BearsAreBadNews Sugar Bear]].
* Ms. Green has maintained a notable popularity as the favorite [[Advertising/MAndMs M&M]], for her personality as well as the [[MsFanservice obvious reasons]].
* From Ride/DisneyThemeParks, Figment is undoubtedly the most popular character at EPCOT, and the Hitchhiking Ghosts have become the unofficial mascots of TheHauntedMansion, despite only showing up at the end.
* Pluto in ''MilkyWayAndTheGalaxyGirls'', having quite a following compared to the other characters.
* On quiz website Sporcle, the former Soviet republic of Kyrgyzstan entered MemeticMutation due to being atrociously difficult to spell. The equal mix of complaints and jokes eventually led to [[AscendedMeme the site direction embracing the joke]], starting by doing [[http://www.sporcle.com/games/g/fool_of_april this]] for AprilFoolsDay. Kyrgyzstan is now referred as "Sporcle's favorite country", with [[http://www.sporcle.com/games/tags/Kyrgyzstan a dedicated category]] (and [[CosmeticAward a badge]] if you play too many games there), a like on the website's page on Facebook, and a contest to win Kyrgyzstan's flag.
* From ''Roleplay/DinoAttackRPG'':
** Trouble's popularity was what [[BreakoutCharacter got him promoted from what should have been a one-shot character to one of Rex's best friends]]. It is also noteworthy to mention that, during his long-term absence, there was quite a bit of demand for his return.
** Dust, the ultimate MagnificentBastard with a complex personality and unique motives, quickly became one of the RPG's most popular characters. In fact, he is often hailed as the best-written character in the whole RPG.
** Montoya, who served as a {{Foil}} to the [[TheScrappy rather unlikeable]] Trigger, proved to be much more popular than his partner by acting much more human, which earned him the audience's sympathy.
* Baja Blast is this for MountainDew. It's an exclusive drink only available at Taco Bell. When it was announced that Baja Blast would be sold in stores for a limited time, they sold out pretty quickly in some stores.
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