For the films only, naturally

* Whenever Bond says "Bond, James Bond" or orders a vodka martini, drink
** Going martini for martini is just dedication.
* Whenever Bond has sex, drink
** If it's kinda rapey, drink again
** Drink once more if the girl he has sex with dies shortly afterward.
* When Bond kills someone, drink (this can get nasty in the Brosnan era)
** If Bond makes a [[BondOneLiner joke after killing someone]], drink again
*** Again, your liver won't fare well through Brosnan.
* When a spy gadget is used, drink.
** If said spy gadget is used in a way that was ''clearly'' unintended, drink twice.
** If the gadget does not work as intended, take an extra drink.
* Whenever TheDragon is revealed to be a beautiful woman, take a sip.
** If the aforementioned woman gets redemption via SexFaceTurn, down your drink.
* During the opening song/credits, drink whenever there's a woman/ silhouette on screen.
* Whenever the [[TitleDrop name of the film is mentioned]], drink. This rule gets particularly punishing in Dr No, Goldfinger, Goldeneye and Octopussy.