For the films only, naturally
* Whenever Bond says "Bond, James Bond" or orders a vodka martini, drink
** Going martini for martini is just dedication.
* Whenever Bond has sex, drink
** If it's kinda rapey, drink again
* When Bond kills someone, drink (this can get nasty in the Brosnan era)
** If Bond makes a [[BondOneLiner joke after killing someone]], drink again
*** Again, your liver won't fare well through Brosnan.
* When a spy gadget is used, drink
* Whenever TheDragon is revealed to be a beautiful woman, take a sip.
** If the aforementioned woman gets redemption via SexFaceTurn, down your drink.
* During the opening song/credits, drink whenever there's a woman/ silhouette on screen.
* Whenever the [[TitleDrop name of the film is mentioned]], drink. This rule gets particularly punishing in Dr No, Goldfinger, Goldeneye and Octopussy.