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Whenever a {{Shonen}} has an EstrogenBrigade amidst their fandom, it's inevitable for a shipping war to ignite ''the mere second'' that a character interacts with another.

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* Here comes a weird variant. The Ichi/Ruki shippers used something along the lines of "their meeting was destiny" as their tagline, even claiming that [[TheHero Ichigo]] was [[BigBrotherMentor Kaien's]] reincarnation. The latter point was proven false ever since [[EldritchAbomination Aaroniero]] revealed that [[AndIMustScream Kaien was trapped inside Aaroniero himself]], after the latter absorbed Metastacia, a Hollow that fused with Kaien. Reactions varied within the fandom, but the shippers were most affected by that revelation; Ichiruki shippers were outraged, while Ichihime shippers saw it as a TakeThat. Since Aaroniero ''actually was killed'' by Rukia shortly after that reveal, the shippers aren't as likely to shout at Aaroniero these days.
** Furthermore, it's been revealed that Aizen had [[GambitRoulette manipulated Ichigo's development]], [[ItMakesSenseInContext including the very first meeting between himself and Rukia]]. Naturally, this upset many Ichiruki shippers, who wildly denied such a declaration, but Aizen himself was finished off by Ichigo at the end of the Deicide arc, so they won't disparage him as much either. In both cases, instead of the typical ShipToShipCombat, shippers were just peeved that another character 'disproved' the "certainty" of Ichigo getting together with Rukia.
* Ever since [[BarrierWarrior Orihime]] [[CloudCuckooLander Inoue]] started to [[CharacterDevelopment take a bigger role in the storyline]] ''and'' was revealed to ''actually'' be in love with Ichigo as well as [[ScrewDestiny MUCH]] [[RealityWarper more powerful]] than anybody would think, militant and enraged Ichigo/Rukia fangirls twist her into a [[StalkerWithACrush Rukia-hating]], [[{{Yandere}} Ichigo-obsessed stalker]] to make Rukia look like a better match for him. Never mind that Orihime is the [[YouAreBetterThanYouThinkYouAre depressed and passive kind of jealous]], that she ''adores'' Rukia (to the point of actively ''rejecting'' the idea of hating her, as well as praising Rukia's kindness and strength), that she actually got over it as she got more spotlight and development, and that ''Rukia herself'' adores Orihime and sees her own issues reflected in her. This has become so bad that ''everyone'' in the Ichigo/Rukia corner has been stereotyped as Orihime bashers, including sane ones who ''like'' or at least don't mind Orihime and only hate the idea of being lumped with the crazies.
** Some fans go as far as to twist the [[SugarWiki/HeartwarmingMoments very sweet]] ([[LesYay and femslashy, for some]]) scene between them where [[spoiler:Rukia vehemently tells Orihime that [[YouAreNotAlone she's a great person and her friends love her]], that she was not a burden to them and that [[IOweYouMyLife if Orihime hadn't been there, Rukia would have died]], pulling her from the HeroicBSOD state she's been for a while]] into a "CatFight" where Rukia curses and bitches at Orihime for laying her eyes on Ichigo.
** Reaches its more idiotic, sexist and almost horrifying extreme when [[http://web.archive.org/web/20150401210622/http://www.journalfen.net/community/fandom_wank/1280151.html rabid IchiRukis make truly mindboggling assumptions]] about Orihime [[spoiler:FightingFromTheInside against Tsukishima's brainwashing]]. Such a fact somehow makes her a "shallow whore" and a "selfish bitch", whose care for Ichigo is "utterly pathetic" and "will never compare to Rukia's Eternal and Mature Love."
** As the Thousand Years Blood War arc goes on, there has been an increase in the ShipTease between Orihime and Ichigo - Chad, Yoruichi and Urahara [[ShipperOndeck seem to like the idea]], Ichigo is implied to have been [[DistractedByTheSexy a little... taken]] by Orihime's rather {{stripperiffic}} new uniform (that [[TricksterMentor Urahara]]) ''deliberately'' tricked her into wearing), [[ShipperOnDeck Yoruichi]] has openly berated Ichigo for not complimenting Orihime's looks, she has stayed consistently by Ichigo's side, etc., culminating in Ichigo personally asking Orihime to back him up in battle. Many anti-fans have frantically rushed to "explain" all of this away, downplay the importance of their moments, call Orihime a desperate whore who ''must'' have put on said uniform to "seduce" Ichigo, start claiming that Orihime has "death flags" all over her, demand for Rukia's presence ''right there and then''...
* Some militant Ichigo/Orihime fans also do this by going in the other direction, painting poor Rukia in a horrible light by twisting her into an evil, [[RonTheDeathEater possessive and bitchy]] {{Yandere}} who [[MurderTheHypotenuse wants Orihime dead]] and away from her boytoy and completely hates her old friend [[JerkWithAHeartOfGold Renji Abarai]] for having some feelings for her, despite all evidence pointing towards how she deeply ''loves'' both of them. This runs contrary to the fact that bashing Rukia (and the Ichigo/Rukia pairing by extension) is forbidden in some Ichigo/Orihime circles because the majority actually ''likes'' Rukia.
* Speaking of Renji, some twist both him ''and'' [[AloofBigBrother Byakuya]] into [[DomesticAbuse wife-beaters, rapists, etc.]] to favor the Ichigo/Rukia coupling. It's much more passive-aggressive than the loud Orihime hate, though: the culprits tend to say Renji doesn't deserve Rukia's prospect romantic feelings for having contributed to her arrest (never mind that Byakuya was in charge and thus Renji was bound to be there whether he wanted to or not, which caused him quite a bit of angst), whine because he stepped out of her life for years after she was adopted by the Kuchiki clan (because it's not like he thought that Rukia would have trouble [[UptownGirl for keeping bonds to someone who was under her new social status]]), etc. Therefore, for these people Renji is a massive, idiotic, woman-hating loser who will never measure up to Rukia's Perfect Man Ichigo ''and'' must have been considered as a possible love interest for her '''only''' by those who want to split up Ichigo and Rukia (never mind all the ShipTease between Rukia and Renji themselves, how Renji is revealed to be ''very'' devoted to Rukia once their common backstory is revealed, or even the scene where [[spoiler: Renji takes a HUGE risk via challenging Ichigo to "punish" him for putting Rukia at risk, and once he loses, he '''begs''' Ichigo to save her in his stead]]).
* For many reasons, some Renji/Ichigo fans can get batshit crazy and bash both Orihime and Rukia. Don't ask. TakeOurWordForIt.
* Poor Uryu Ishida gets it from rabid fans from all sides. The Ichigo/Rukia section blames him for failing to seduce Orihime and make her forget about Ichigo (no matter how out of character that would be), and more recently, for assisting her in an endeavour where ''she'' ended up saving Ichigo's life and Ichigo [[spoiler:went berserk to protect her]]. Those in the other camp insist he is a) not good enough for their darling, pure and perfect goddess and/or b) a douchebag that doesn't let Orihime fight for herself, never mind that ''everybody'' (save for Rukia and Chad) wants her to keep out of fights, because ''Orihime doesn't want to hurt anybody''.
* Many rabid [[MindGameShip Ulquiorra/Orihime]] fans have joined in the ShipToShipCombat against Ichigo/Orihime (and sometimes even Ulquiorra/Grimmjow). Surprisingly they never seem to actually defend Ulquiorra/Orihime; in fact, their level of sheer and utter '''hatred''' for Orihime and the Ichigo/Orihime pairing sometimes reaches ''scary'' levels, and one has to wonder just why they claim to ship a pairing that involves someone they hate so much. (The answer is, of course, that most of them rabidly ship Ichigo/Rukia and treat Ulquiorra/Orihime as only ShipMates, much to the annoyance of real Ulquiorra/Orihime fans who actually ship the pair and don't give a damn about Ichigo/Rukia.) Meanwhile, the more level-headed Ulquihime fans who disagree with the ones above wish that the VocalMinority would [[StopBeingStereotypical stop giving the bulk of the fans a bad name]].
* Heck, even Ulquiorra/Orihime gets its fair share of bashing. Such as people attacking the pairing and Orihime in general by drawing Orihime [[http://d-sun.deviantart.com/art/Ulquiorra-kills-Orihime-117661983 getting her head ripped off]]. And with almost 5,000 downloads of the drawing, too. This is most likely hatred coming from fans who want Ulquiorra with someone else or just hate Orihime with him because they believe [[InsaneTrollLogic she's holding him back]].
* [[BodyguardCrush Sui]] [[BrokenBird Feng]] is frequently twisted into a mixture of PsychoLesbian and [[DoesNotLikeMen rabid]] [[StrawFeminist misandrist]] by the most militant [[MadScientist Urahara]] / [[ActionGirl Yoruichi]] shippers. ''Even on this very wiki''. What is especially ironic is that ''[[LovableSexManiac Urahara]]'' himself would likely be ''[[YuriFan overjoyed]]'' at the prospect of [[LesYay Sui Feng/Yoruichi.]]
* [[TheWoobie Momo Hinamori]]: Some of her most rabid haters are Hitsugaya/ Matsumoto shippers who have somehow convinced themselves that Hitsugaya isn't allowed to care for two girls at the same time (even if it's in different ways) and ''must'' choose between his sexy and self-assured lieutenant and [[BreakTheCutie his broken]] [[NotBloodSiblings adoptive sister]] and then run the girl he doesn't pick with his own sword. Or maybe that's because those fans also happen to [[TheScrappy hate Hinamori]], even if she's not paired with Hitsugaya at all. And finally, she's not safe from het-pairing lovers only: Momo is also often bashed for the sake of some yaoi pairs, like Aizen/Gin. It doesn't end there. Momo is likewise the main target from Hitsugaya/Matsumoto shippers for - you guessed it - being SO loyal to Aizen, that she was in traumatized denial of his betrayal for quite some time after he stabbed her. Because ''how dare she'' be affected by all the shit she went through and react ''like a normal person would''.
* A very welcome subversion comes along the lines of Ichigo/Nelliel. Neither the Ichi/Hime nor the Ichi/Ruki shippers have ever attacked Nelliel for her affectionate behavior towards Ichigo. In fact, most of them actually ''like'' Nelliel, and a few even have her as a sub-pairing that they enjoy toying with in some fanart or fanfiction. It helps that she's both a GenkiGirl and an ActionGirl.
* As a warning, don't ''ever'' bring up Senna from ''Anime/BleachMemoriesOfNobody'' in a conversation. Despite only appearing in one film, her chemistry with Ichigo provoked a lot of attacks from shippers of ''both'' Ichigo/Rukia and Ichigo/Orihime, but since she's never featured in any other Bleach-related media, outside of the first movie, a video game and a cameo in episode 204, the hate for her (thankfully) isn't as frequent or heated. Then again, one only needs to click on a fanart of the pairing or see the ''Memories of Nobody'' on Website/{{Youtube}} to find someones' loathing for it and Senna.
* Subverted with Riruka Dokugamine; ''none'' of the Ichigirl pairings have attacked her for being interested in Ichigo, mainly due to how HilarityEnsues whenever she expresses it around him. It also sorta helps that Riruka's {{Tsundere}} traits make an EnsembleDarkhorse in general, and that she has [[ShipTease some chemistry with]] [[LesYay Orihime]] as well.
* Tatsuki does not have any real hate for her character, considering she is considered a secondary character by most of the fandom and no threat to either of the major ships. The problem comes when the fanatics of the major pairings use her as a tool in their shipping wars because of her friendship with Orihime. One rabid Ichi/Ruki side uses her as a mouthpiece to express their dislike of Ichi/Hime, while other Ichi/Hime fans claim that Tatsuki supports Ichi/Hime and make claims that Tatsuki would be upset with or automatically hate Ichigo if he rejects Inoue, essentially using her character the same way as detractors would: an anti-pairing tool.
* And the recent ''Everything but the Rain'' flashback arc has brought another victim: Kanae Katagiri, [[spoiler: Ryuuken Ishida's sort-of fighting partner, and who would eventually become Uryuu Ishida's mother]]. At one point she decided to [[spoiler: tell Ryuuken's mother that [[ArrangedMarriage his then-arranged girlfriend]], Masaki Kurosaki, had fought a Hollow without her input ''and'' was injured because of it, despite Ryuuken himself asking her to keep the secret]]; imediately, a small but very local part of the fandom started screaming for Kanae's blood, accusing her of [[spoiler: ratting Masaki out due to petty jealousy over her being Ryuuken's wife-to-be.]] Nevermind that [[spoiler: she did it ''to get Masaki help'' since she had been ''developing a Hollow hole'' due to said injury]] and genuinely thought [[IDidWhatIHadToDo she was fulfilling her duty.]] To say nothing of the fact that the arc being a flashback meant that the outcome was a ForegoneConclusion: we already knew that [[spoiler:Masaki would not end up with Ryuuken, but with Isshin]].
* It doesn't help that the entire ''Manga/{{Bleach}}'' series is a) long running, b) Shonen, and c) fond of drawing out its action scenes. WordOfGod has said that he feels that the characters have more potential than just falling in love. Then again, this comes from the author [[CreatorBacklash who's said to NOT react well]] [[http://g-ih.tumblr.com/post/127267376605/i-want-to-share-with-you-all-what-happened-5-years to the fans insulting his characters, especially Orihime.]]
* At chapter 686, the final ships have been revealed: [[spoiler: [[HighschoolSweethearts Ichigo married Orihime]] and stayed on Earth with her, while [[ChildhoodFriendRomance Rukia married Renji]] and stayed at Soul Society but they drop by to Karakura once in a while for old time's sake. Both couples [[BabiesEverAfter have children]]: the first have a boy named [[AdorablyPrecociousChild Kazui]] and the second have a girl named [[LittleMissBadass Ichika]].]] '''EVERYONE can imagine how the fans have taken THAT.''' [[https://imgur.com/gallery/XcMWY This link speaks for itself]].
** Some reactions include:
*** Rabid fans of the losing ships throwing BIG tantrums, making up lies about Kubo sabotaging his own manga and insulting the fans of the favored couples.
*** Other rabid fans making fanworks where [[spoiler:Ichigo and Rukia]] cheat on their spouses and/or [[spoiler:Ichigo's son Kazui is mothered by Rukia and not by his canon mother Orihime]].
*** And more rabid fans [[https://imgur.com/a/LK0hl destroying official Bleach merchandise]], [[http://zamasu.tumblr.com/tagged/anti-ichiruki burning manga pictures]], or making up rumors about the chapter being taken out of circulation.
* Some stuff [[AllThereInTheManual released after chapter 686]] keep upsetting the shippers who were on the losing side. The [[https://www.youtube.com/watch?v=kj_3pxyEegc TV interview]] where one of Kubo's editors confirmed that [[spoiler:Rukia always was a non-romantic friend to Ichigo while Orihime was the "heroine" aka LoveInterest from the very beginning]] and the light novel ''We do knot always love you'' (where [[spoiler:Rukia and Renji marry and it's implied that Orihime and Ichigo start dating not too long afterwards]]) have become very, ''very'' sore spots for that particular side of the [[spoiler: Ichigo/Rukia]] fandom.