[[caption-width-right:300:Scott [=McCloud=] and his AuthorAvatar demonstrate the NoCartoonFish principle in ''ComicBook/UnderstandingComics''.]]

'''Scott [=McCloud=]''' (born Scott [=McLeod=], June 10, 1960) is an American cartoonist and the author of ''ComicBook/{{Zot}}'', ''ComicBook/TheSculptor'', ''ComicBook/UnderstandingComics'', ''Reinventing Comics'' and ''Making Comics'', among other works.

''Understanding Comics'' is undoubtedly the most notable, being among the pioneering efforts to critically analyze comics, and discussing such concepts as the InfiniteCanvas. As such, its importance is hard to overstate.

He also created the Twenty-Four Hour Comic challenge and its rules, and co-wrote the [[http://en.wikipedia.org/wiki/Creator%27s_Bill_of_Rights Creator's Bill of Rights]], a list of rights that all comic authors need to protect themselves from exploitation.

* AuthorAvatar: His three non-fiction comics star himself.
* AuthorTract: Justified with ''Understanding Comics'' and its sequels as they aren't meant to be anything else. They're all just long essays in comic book format.
* AwesomeMcCoolname: Not only does he have the same name as the hero of ''Space Angel'', he also named his daughters Sky [=McCloud=] and Winter [=McCloud=].
* CreatorCameo: Shows up in and narrates the final few pages of ''Zot''.
* FourFingeredHands: He had these initially in ''Understanding Comics'', but ''Making Comics'' graduated his design to include an extra finger.
* NerdGlasses
* SelfDeprecation: The final page of ''Understanding Comics'' makes fun of [=McCloud=] for being long-winded and overenthusiastic about his ideas. ''Making Comics'' pokes fun at his putting on weight.
* TheTetrisEffect: He discusses his own experience with this in the one-shot webcomic ''[[http://scottmccloud.com/1-webcomics/chess/chess.html My Obsession With Chess]]''.
* UltraSuperDeathGoreFestChainsawer3000: Parodied with his comic book ''[[http://scottmccloud.com/2-print/older/destroy/index.html DESTROY!!]]'' The comic was inspired by a mother complaining about ''Super Boxers'', claiming it was nothing but gore and violence. [=McCloud=] read it for himself and was disappointed to find the comic still contained "distractions" like a plot and characters, so he set out to make a comic that was ''entirely violence''.