[[caption-width-right:300:Scott [=McCloud=] and his AuthorAvatar demonstrate the NoCartoonFish principle in ''ComicBook/UnderstandingComics''.]]

Scott [=McCloud=] (born Scott [=McLeod=], June 10, 1960) is an American cartoonist and the author of ''ComicBook/{{Zot}}'', ''ComicBook/TheSculptor'', ''ComicBook/UnderstandingComics'', ''Reinventing Comics'' and ''Making Comics'', among other works.

''Understanding Comics'' is undoubtedly the most notable, being among the pioneering efforts to critically analyze comics, and discussing such concepts as the InfiniteCanvas. As such, its importance is hard to overstate.

He also created the Twenty-Four Hour Comic challenge and its rules, and co-wrote the [[http://en.wikipedia.org/wiki/Creator%27s_Bill_of_Rights Creator's Bill of Rights]], a list of rights that all comic authors need to protect themselves from exploitation.

!!Works by [=McCloud=] with their own pages include:

* ''ComicBook/TheSculptor''
* ''ComicBook/UnderstandingComics'' series
* ''ComicBook/{{Zot}}''

!!Other works by [=McCloud=] include examples of:

* ContrivedCoincidence: ''The Right Number'' centers on this. The protagonist calls his girlfriend and arranges a date, but mistakenly dials one digit off and calls another woman also expecting a date. By pure coincidence, the new woman happens to look almost exactly like his girlfriend, so much that it takes him a while to realize it's not her. The improbability of this happening is funny to her but serious to him, and he starts to believe he's discovered some grand unifying equation for calculating a person's character.
* CreatorBreakdown: In-universe in ''Uninformed Bob'', which depicts a gag-a-day comic strip written by a cartoonist who slowly goes insane.
* CurseCutShort: In ''Destroy!!''. Due to vacuum.
* EmptyPilesOfClothing: The final panel of ''Man-Eating Shoes''.
* HeroInsurance: Spoofed in ''Destroy!!'', which consists of nothing but one-frame pages depicting a battle between two superhumans which effectively totals the city around them.
* IronicHell: ''Meadow of the Damned'' features a variety of people whose afterlife is a pleasant meadow, with a variety of small, eternal annoyances; the minor demon in charge of their case assures them that yes, this is Hell. It turns out that [[spoiler:Hell has much worse torments, but those are reserved for people who were much more... ''effective'' sinners]].
* NoEndorHolocaust: Lampooned by ''Destroy!!'', in which two quarreling superheroes demolish most, and finally '''all''', of Manhattan. The punchline: [[spoiler:"Well, at least no one was hurt."]]
* {{Padding}}: [[invoked]] Explored in the online comic ''Carl''. When the page first loads, the comic is two panels long; a button allows the reader to add additional panels one at a time, up to a 52-panel version of the story. Some of the additional panels throw new light on the story, or improve the pacing, while others just stretch it out -- but which are which?
* TheTetrisEffect: He discusses his own experience with this in the one-shot webcomic ''[[http://scottmccloud.com/1-webcomics/chess/chess.html My Obsession With Chess]]''.
* UltraSuperDeathGoreFestChainsawer3000: Parodied with his comic book ''[[http://scottmccloud.com/2-print/older/destroy/index.html DESTROY!!]]'' The comic was inspired by a mother complaining about ''Super Boxers'', claiming it was nothing but gore and violence. [=McCloud=] read it for himself and was disappointed to find the comic still contained "distractions" like a plot and characters, so he set out to make a comic that was ''entirely violence''.