[[quoteright:350:https://static.tvtropes.org/pmwiki/pub/images/lore_sjoberg.png]]
Lore Sjöberg is a self-described "professional sarcast" and internet humorist responsible, and perhaps best known, for ''The Book of Ratings''.

He is the co-founder of ''Brunching Shuttlecocks'' and now owns and produces content for the sites [[http://www.badgods.com/ BadGods]], [[http://www.lorebrandcomics.com Lore Brand Comics]] and is a regular Wired contributor with a commentary feature called "Alt Text" which was briefly done in video format before being canceled and subsequently brought back as a column.

His work crossed over from internet humor to internet meme when he first created the widely-quoted [[http://farm4.static.flickr.com/3037/2823978125_2ab3593931_o.gif Geek Hierarchy chart.]]
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!!The following pages are headed by a quote of his:

* ChestMonster
* FalseDichotomy
* FoodPills
* HydraProblem
* InfinityPlusOneSword
* IronicHell
* JumpPhysics
* LateToThePunchline
* LuckilyMyPowersWillProtectMe
* ParentService
* PlanetEater
* PrecisionGuidedBoomerang
* TheScrappy [[invoked]]
* SmugSuper
* SpeechImpairedAnimal
* TimePolice
* TrickArrow
* WolverinePublicity
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