%% Please do not add any Take Thats or any other negativity in this article.

Joseph "Joe" Quesada (born December 1, 1962) is an American comic book editor, writer and artist, who was the Editor-in-Chief at Creator/MarvelComics between 2000 and 2011, and a very polarising figure indeed. Started off as an artist, probably best known for his work on ComicBook/{{Daredevil}}. He took the editor job in 2000 and, while comic sales have risen since he took over, they are still a shadow of the sales in the UsefulNotes/TheSilverAgeOfComicBooks through the 1980s. He was the longest-serving Marvel editor-in-chief other than Stan Lee, and is the first artist to attain that position.

Currently holds the position of Marvel's Chief Creative Officer, tasked to "ensure that all portrayals of Marvel's characters and stories remain true to the essence of Marvel history."[[note]]Suffice to say, this is one of the most controversial figures Marvel has ever seen.[[/note]]

Is part of an interesting ProductionPosse with Kevin Smith. He was the artist for Kevin Smith's ''Daredevil'' comic, did the intro to ''Mallrats'', and actually appeared in ''Film/ChasingAmy'' and ''Film/JayAndSilentBobStrikeBack''. He also was a guest on Smith's ''Fatman on Batman'' podcast.

His editorial decisions include:
* The creation of three successful imprints: ''ComicBook/MarvelMAX'', ''ComicBook/UltimateMarvel'', and Marvel Knights
* Attempting to avoid the comic book stereotype of DeathIsCheap and prevent CListFodder by adopting a "dead is dead" policy, which was later ignored to bring back Psylocke, Colossus, Magneto, and Harry Osborn. Quesada stated that the policy wasn't an absolute mandate, but rather a rule of thumb to present to writers so that stories requiring a death or resurrection of a character wouldn't become frequent or produced without gravity.
* [[ExecutiveMeddling Changing]] [[invoked]] the Sins Past story arc of ComicBook/JMSSpiderMan to replace Peter Parker with Norman Osborn as the father of Gwen Stacy's children, as that would make Spider-Man [[NotAllowedToGrowUp appear too old]].
* ComicBook/SpiderMan's ''ComicBook/OneMoreDay'', which attempts to make Peter Parker YoungerAndHipper by dissolving his marriage to Mary Jane Watson... via a deal with a Satan expy.
* The ''ComicBook/SpiderGirl'' ongoing title, which was Marvel's longest-running comic starring a solo female superheroine, was canceled seemingly for good. Spider-Girl also happens to be Peter and Mary Jane's daughter.
* ''ComicBook/XMen'': Jean Grey coming BackFromTheDead was also corrected by having her killed off, despite her massive CharacterDevelopment since then.
* He evidently preferred Comicbook/EmmaFrost being altered to more of a HeelFaceTurn and SpoiledBrat than even when she was a villain. So he "rewarded" Emma by sticking her into Jean's place, including being Scott Summers's LoveInterest, which started with them kissing over Jean's grave.
* He and Creator/BrianMichaelBendis had ComicBook/TheWasp killed off, again claiming that her now widowed husband, Hank Pym, is now "more interesting" without her.
* Forced ComicBook/{{Wolverine}} and ComicBook/NickFury to drop their iconic cigars, which they'd had for roughly 30 and 40 years respectively.
* The Decimation of Mutants that happened after ''ComicBook/HouseOfM'', which reduced the number of mutants (hundred of thousands, though obviously only a tiny percentage were named characters) to just 198. Apparently, this was done to counter Quesada's perceived UniquenessDecay of mutants.
* Censoring trade paperbacks.
* He likes big, big, BIG [[CrisisCrossover crossover events]].

!! Joe Quesada's work provides examples of:

* AllDeathsFinal: When Joe Quesada took over as Editor-in-Chief of Marvel Comics, he instituted a "Dead means dead" policy. It didn't last very long because, by his own admission, it was like closing the gate after all the horses have already escaped. Gwen Stacy was almost brought back as well.
* {{Animesque}}: Joe's early 90's work with Ninjak was influenced by Manga.
* AuthorTract: In ''One Moment in Time'', Mary Jane conflictingly tells us that marriage is just a piece of paper, while ALSO telling us that children should not be born out of wedlock.
* {{Backstory Horror}}: In his often forgotten mini-series Daredevil: Father we find out that the man Matt lost his sight saving was actually an abusive drunk who molested his own daughter...seriously.
* BigApplesauce: Daredevil and Spider-Man are New Yorkers, like Quesada himself.
* CListFodder: The dead is dead policy was supposed to give writers pause before using lower-tier characters a SacrificialLamb. Unfortunately it also prevented previously killed characters (like Jean Grey, Colossus, Moira [=MacTaggert=] and Psylocke) from being brought back.
* TheCameo: Has appeared in some of the Franchise/ViewAskewniverse films. The StarterVillain in the Daredevil movie is named after him.
* CreatorsPest: As the chief architect of ''ComicBook/OneMoreDay'', it should come as no surprise that he has no love for Mary Jane Watson.
* CrisisCrossover: While Quesada was EIC, the main Marvel books had ''Avengers Disassembled'', which lead to ''House of M'' (Which also continued into ''Messiah Complex'', ''Messiah War'', and ''Second Coming'' for the X-Men books), ''Civil War'', ''World War Hulk'', ''Secret Invasion'' which lead into ''Dark Reign'' and then ''Siege''. Meanwhile, Marvel Cosmic had ''Annihilation'' (happening at the same time as the Civil War on Earth), followed by a sequel called ''Annihilation: Conquest''. ''War of Kings'' spun out into Marvel Cosmic from ''Secret Invasion'' (fitting, considering the Skrull are space villains), and the fallout from THAT finally finishes with ''The Thanos Imperative''. In the AlternateUniverse ComicBook/UltimateMarvel there was ''Ultimatum''.
* UsefulNotes/TheDarkAgeOfComicBooks: Quesada started out at Valiant in the early Nineties. Before he became a major player for Marvel, he helped introduce a modern version of Golden Age hero ComicBook/TheRay and co-created ComicBook/{{Azrael}} (who would become Batman during Knightfall) at DC.
* DarkIsNotEvil: He colors the heroic Daredevil dark red with lots of black shading.
* DeathIsCheap: Tried to Avert this with the aforementioned Dead is Dead Policy, later PlayedStraight with the aforementioned characters brought back to life.
* ExecutiveMeddling:
** [[invoked]] Writers of the X-Men had difficulty bringing fan favorites BackFromTheDead due to the "whoever is dead stays dead" policy, though that mandate probably kept them from killing characters willy nilly as well.
** Though JMS was part of the planning process, he fought with him over the execution of ''Spider-Man: One More Day'' to the point that JMS wanted his name removed.
* FlipFlopOfGod: [[invoked]] Joe Quesada was adamant that the mainstream Marvel Universe would never crossover with the Ultimate Marvel Universe, and is on record saying that the idea would be creatively bankrupt. Fast-forward to 2012, where Marvel launched a heavily-publicized crossover between Peter Parker, the mainstream universe Spider-Man, and Miles Morales, the new Ultimate Spider-Man. This was largely done to celebrate Spider-Man's 50th anniversary, as well as cash-in on the success of the ''Film/TheAmazingSpiderMan'' movie. The two worlds would be merged after ''ComicBook/SecretWars2015''.
* GlowingEyesOfDoom: When he draws Daredevil's face in shadow, he still puts in two reddish slits where his eyes would be. Mephisto's eyes glow as well. Also a case of RedEyesTakeWarning.
* MinimalisticCoverArt: The cover for Guardian Devil has a solid black background, and a blood red Daredevil cradling a white (as in no color) girl.
* OneOfUs: [[invoked]] Obviously a comic book fan.
* RedAndBlackAndEvilAllOver: Inverted with Daredevil, who looks sinister and terrifying but is a hero. Mephisto, on the other hand, is a straight example: he looks like a devil, and yes, he's basically the equivalent of ''the Devil himself'' in the Marvel Universe.
* RunningGag: Did we finish that last crossover? Good, start another one. Fans have noticed that characters tend to have their marriages ended. Also, while the stated intention is to explore storylines where they are single, the characters tend to get paired with another love interest not long after.
* RunningTheAsylum: [[invoked]] Joe is one of the many comics executives that like bringing back elements of the comics from when he was a kid by trying to undo the past 20 years of comics that current fans enjoy.
* ShrugOfGod: [[invoked]] Quesada infamously responded to questions and objections about how ''OMD''[='=]s magical retcon works or how it would affect past and future continuity with "It's magic! We don't have to explain it!"
* SmokingIsNotCool: Had Wolverine drop his smoking habit to avert SmokingIsCool.
* StuffedIntoTheFridge: Superheroes having their wives killed or erased from history makes them 'more interesting'.
* WhatCouldHaveBeen: [[invoked]] When J. Michael Straczynski ''first'' thought up what ended up as the ridiculously controversial Sins Past storyline (which revealed that Gwen Stacy had had a child with Norman Osborn, he planned for Peter Parker to be the father, but Quesada felt that this would [[NotAllowedToGrowUp age the character too much]]. JMS also originally planned a very different version of One More Day, in which many events in Peter's life were changed by his helping Harry Osborn through his drug addiction. This would result in Norman Osborn never returning to being the Green Goblin, Gwen Stacy never dying, Harry and MJ never breaking up, and, in effect, Peter never marrying MJ. This was rejected for being too much of a RetCon: While it might have made for a better story than OMD, it also would've COMPLETELY ERASED the last 35 years of Mervel continuity (and well over 95% of Spider-Man continuity), effectively a Crisis on Infinite Earths-style reboot, replacing the entire Marvel Universe with an alternate timeline.
* WriterOnBoard: A number of readers suspect he dislikes the institution of marriage in general and married women in particular, pointing to both the number of prominent married Marvel women killed off (Janet van Dyne-Pym, Jean Grey-Summers) or Put on a Bus (Mary Jane Watson-Parker) during his tenure in the EIC's chair, and the fact that his ex-wife was said to have treated him terribly during their marriage. Suddenly any male character is "more interesting" without his wife or longtime love interest, and said love interest often gets a date with a [[PutOnABus bus]], or worse, a [[DroppedABridgeOnHim bridge]], even if (like the aforementioned Jean and Janet) said love interest has years of history as much more than just "male character x's lover." The X-Men also had a storyline where Cyclops was having issues with his marriage and ended up having an affair with Emma Frost.