Hasbro, based in Pawtucket, Rhode Island, is a global leader in the toy and games industry, and perhaps the leader in integrated [[MerchandiseDriven toy-based]] entertainment. The company was founded in 1923 as a textile remnant factory and expanded into toys in the 1940s. It's first big success was Mr. Potato Head, which arrived in 1952. In 1965, Hasbro launched the action figure with ''Franchise/GIJoe''. In 1982, Hasbro launched the ''A Real American Hero'' sub-franchise, and with it, pioneered a new multimedia strategy as [[ComicBook/GIJoeARealAmericanHeroMarvel comic books]] and [[WesternAnimation/GIJoeARealAmericanHero an animated TV series]] became hugely successful, thanks to the storytelling work of Creator/MarvelComics and its animation division. Hasbro and Marvel then duplicated their success with ''Franchise/MyLittlePony'' that same year, which was a hit with girls, and in 1984 with ''The Franchise/{{Transformers}}'', using toys repurposed from two Japanese toylines. ''WesternAnimation/{{Jem}}'', Hasbro's 1986 attempt to compete with {{Franchise/Barbie}} in the doll market, failed, although the cartoon gained a cult following. The ''Maxie'' line and its animated series ''WesternAnimation/MaxiesWorld'' were only slightly more successful than ''Jem''. Hasbro's next attempts to create action figure/cartoon franchises, ''WesternAnimation/{{Inhumanoids}}'', ''WesternAnimation/{{Visionaries}}'' and ''WesternAnimation/{{COPS}}'', got cult followings but weren't as successful as ''G.I. Joe'' or ''Transformers''.

In 1991, Hasbro purchased Tonka, which gained them not only the truck line, but Creator/{{Kenner}} Products (one of their main competitors) and the Parker Brothers board game line, including ''TabletopGame/{{Monopoly}}'' and ''TabletopGame/CandyLand'', as a complement to Creator/MiltonBradley, a 1984 purchase; they were previously owned by Pillsbury, who have since been bought out by UsefulNotes/GeneralMills. Tonka, through Kenner, also had the toy rights to ''Franchise/StarWars'', a property which would prove valuable for the company. As part of Hasbro, Kenner would go on to re-ignite the ''Transformers'' brand in 1996 with ''WesternAnimation/BeastWars''. In 1998, Hasbro bought Creator/{{Galoob}}, maker of ''Star Wars'' Micro Machines, so that they would have exclusive toy rights to the franchise. 1999 saw Hasbro buy Creator/WizardsOfTheCoast, giving them ''TabletopGame/MagicTheGathering'' and ''TabletopGame/DungeonsAndDragons'' along with ''[[TabletopGame/{{Pokemon}} Pokemon Trading Card Game]]'' as a licensed product brand (for ''Creator/{{Nintendo}}'') in which it was a trading card game whom they had the rights.

As a media entity, the company reached its peak in 2007, when the Creator/MichaelBay-directed ''Film/{{Transformers}}'' film was released. The success of the film (and its two sequels) enabled Hasbro to increase its mass media exposure, including film versions of ''[[Film/GIJoeTheRiseOfCobra G.I. Joe]]'' and ''Film/{{Battleship}}''. In 2010, Hasbro and Discovery Communications would launch TheHub, whose launch programming included ''WesternAnimation/MyLittlePonyFriendshipIsMagic'', which stumbled upon massive interest from [[PeripheryDemographic older men]], and ''WesternAnimation/TransformersPrime'', a mere success within the core demographic of the franchise. In 2015, Hasbro and Universal Studios plan to resurrect ''WesternAnimation/{{Jem}}'' and release a live-action musical based off the animated series from the 80s, known as ''Film/JemAndTheHolograms'', with ''Creator/ColumbiaPictures'' doing a live-action comedy from ''Creator/AdamSandler'', based off the preschool-based board game, ''TabletopGame/CandyLand'', in the near future.

!!Franchises created and/or owned by Hasbro [[note]]Not including Creator/WizardsOfTheCoast products[[/note]] :
* ''WesternAnimation/ActionMan''
* ''WesternAnimation/AlphaTeensOnMachines''
* ''Film/{{Battleship}}''
* ''TabletopGame/CandyLand''
* ''TabletopGame/{{Clue}}''
* ''WesternAnimation/ChallengeOfTheGoBots''
* ''WesternAnimation/{{COPS}}''
* ''Franchise/GIJoe''
* ''Trivia/GirlTalk'' (acquired from Western Publishing Company)
* ''WesternAnimation/{{Inhumanoids}}''
* ''WesternAnimation/{{Jem}}''
* ''Franchise/LittlestPetShop''
* ''WesternAnimation/{{MASK}}''
* ''WesternAnimation/MaxiesWorld''
* ''TabletopGame/{{Monopoly}}''
* ''Franchise/MyLittlePony''
* ''TabletopGame/MysteryDate''
* ''Toys/NERFBrand'' (including NERF Rebelle)
* ''PoundPuppies''
* ''TabletopGame/PrettyPrettyPrincess''
* ''Literature/RaggedyAnn'' (acquired from The Bobbs-Merrill Company)
* ''WesternAnimation/{{Robotix}}''
* ''TabletopGame/{{Risk}}''
* ''Franchise/{{Transformers}}''
* ''WesternAnimation/{{Visionaries}}''
* ''Toys/{{Xevoz}}''

!!Works that Hasbro has created toys for:
* ''Literature/{{Animorphs}}'' (under the ''Transformers'' brand)
* ''VideoGames/AngryBirds''
* ''Literature/TheBabysittersClub''
* ''Franchise/{{Barbie}}'' (sold as a licensed electronic Giga Pet)
* ''Franchise/{{Batman}}''
* ''Series/BeverlyHills90210''
* ''Anime/{{Beyblade}}''
** For more about the toys, click [[TabletopGame/{{Beyblade}} here]]
* ''Franchise/{{Bratz}}''
* ''ComicBook/BuckyOHareAndTheToadWars''
* ''Series/BuffyTheVampireSlayer''
* ''Series/CharliesAngels''
* ''WesternAnimation/ChipAndDaleRescueRangers''
* ''Film/{{Clueless}}''
* ''WesternAnimation/ConanTheAdventurer''
* ''WesternAnimation/DuckTales''
* ''WesternAnimation/FindingNemo''
* ''VideoGame/{{Frogger}}'' (released under license from Konami)
* ''Series/FullHouse''
* ''Literature/{{Goosebumps}}''
* ''Series/HannahMontana''
* ''Franchise/IndianaJones''
* ''WesternAnimation/JamesBondJr''
* ''Franchise/JurassicPark''
* ''Literature/LittleHouseOnThePrairie''
* ''Series/LizzieMcGuire''
* ''Literature/TheMagicSchoolBus''
* Creator/MarvelComics
** Franchise/MarvelCinematicUniverse
* ''Film/MenInBlack 2''
* ''WesternAnimation/TheNightmareBeforeChristmas''
* ''TabletopGame/{{Pictionary}}'' (trademark currently owned by ''Creator/{{Mattel}}'')
* ''WesternAnimation/ThePiratesOfDarkWater''
* ''Franchise/{{Pokemon}}''
* ''WesternAnimation/ThePowerPuffGirls''
* ''WesternAnimation/ThePrinceOfEgypt''
* ''Series/SabrinaTheTeenageWitch''
* ''Series/SesameStreet'' (Since 2011)
* ''WesternAnimation/{{Shrek 2}}''
* ''WesternAnimation/TheSimpsons''
* ''WesternAnimation/SpongeBobSquarePants''
* ''Franchise/StarWars''
* ''WesternAnimation/StrawberryShortcake'' (Since 1980)
* ''Literature/SweetValleyHigh''
* ''TabletopGame/{{Taboo}}'' (released under license from Hersch & Company)
* ''WesternAnimation/TeenageMutantNinjaTurtles2003''
* ''Film/Terminator2JudgmentDay''
* ''Series/ThatsSoRaven''
* ''VideoGame/TheLegendOfZelda''
* ''WesternAnimation/ToyStory3''
* ''WesternAnimation/WildWestCOWBoysOfMooMesa''
* ''Franchise/{{Zoids}}''